Category Archives: Official Google Blog

Insights from Googlers into our topics, technology, and the Google culture

What we learned in studying the most effective founders

Startups face many existential risks, from their finances to their technologies. But there is one risk which some research indicates is the biggest of all: 55% of startups fail because of people problems, according to researchers at Harvard, Stanford and the University of Chicago. What do you do when the team argues over the direction of the company, how cash is spent or how much equity is fair? How do you fire a loyal friend who’s not up to par with industry expertise? How do you get your team to work as hard as you do?

We led an effort at Google for Startups to assess the leadership capabilities of more than 900 startup founders, CEOs and CTOs across more than 40 countries to build one of the deepest and broadest sets of data on founder capabilities ever assembled. Our goal: put the most effective entrepreneurs under a microscope to understand their best leadership strategies.

We’ve summarized our findings in The Effective Founders Project report, which contains detailed analysis, references from the most robust research done on these people issues and, most importantly, practical tips. Here are our seven key findings :

  1. Treat people like volunteers.
    Whether they’re fresh graduates or experienced, world-class talent, the best people want to do great work for a challenging, meaningful mission. Inspiring your team with purpose gives you a chance to hire and retain the best talent; for example, many talented engineers want a unique challenge, rather than another old project that just wants to crowd out the market.
  2. Protect the team from distractions.
    While CEOs are often seen as distracted by new ideas, the best ones create focus and clarity on what really matters. But we understand this is difficult: when a startup is finding its way, everything can feel like an opportunity, making it hard to keep the team focused. Set clear goals and priorities to build momentum for your team. This in turn fuels better performance and morale. It’s also important to create some kind of closure ritual for when great ideas go to the graveyard.
  3. Minimize unnecessary micromanagement.
    While our data shows micromanaging can be helpful in certain situations, the most effective leaders aim to delegate work in order to grow both themselves and their businesses. Our data suggests micromanaging can be a major derailer, especially for CEOs. Recognize which teammates need to be closely supervised, and which you can empower to make good decisions and operate independently.
  4. Invite disagreement.
    Our data suggests founders consistently undervalue inviting opinions that are different from their own, while cofounders and teammates rate it highly. Yet some studies have shown that though it might not always feel that way, disagreement among diverse teams actually leads to more effective outcomes. In turn, that could mean more innovative and inclusive products.
  5. Preserve interpersonal equity.
    Violated expectations are the main source of conflict among cofounders. Our data suggests many founders keep track of their cofounder’s duties, but unknowingly define expectations for themselves more minimally. The most effective cofounders openly discuss and document what they expect from each other and constantly check for what we call “interpersonal equity.” Do both of you feel expectations are fair? Is what you give and receive in return fair compared to your cofounders?
  6. Keep pace with expertise.
    While you can’t be an expert in everything, leaders need to know enough about each role to hire the right people and help develop their team. Ninety-three percent of the most effective founders have the technical expertise to effectively manage the work, and make time to stay ahead of their industry.
  7. Overcome discouragement.
    While most people would expect self-confidence to grow with time, our data suggests the most effective founders are not nearly as confident as the least effective founders are. This observation aligns with what is known as the Dunning-Kruger effect, where overconfidence at the start of the journey helps founders get started, but discouragement and self-doubt set in soon after. That in turn can give you the inner challenge you need to reach further. For some, that self-doubt comes as a setback. If that’s you, remember it is likely a signal of growth, and not of inevitable failure. Seek out a support system, focus on the positive, and know how to ask for help when they need it.

Head to startup.google.com to download the full Effective Founders Project report—and avoid the pitfalls of the most common people problems.

Humans behind Search: Meet Mor

Googler Mor Schlesinger, who heads up the Climate and Crisis Response team, shares her insights.

What led you to your current role?

I was a serial entrepreneur, working in tech since I was 17, and was looking to create my next startup when someone at Google asked me to join the organization. I now lead the new Climate and Crisis Response teams within Search. It was clearly needed because people were coming to Google in the millions – people affected by floods, wildfires, and other climate crises – to find timely, helpful and actionable information. I joined because I wanted to impact society at large and Google offered the platform to do it at scale.

What’s the most innovative feature that you’ve worked on that has had the most impact on people?

Definitely SOS Alerts. It’s one of our most innovative products and a great example of Artificial Intelligence (AI) being used to help people prepare ahead of a crisis and stay informed. The guiding principle of SOS Alerts is ‘expect the unexpected,’ because crisis events are so dynamic and unpredictable. So it can help people in the midst of natural disasters – from earthquakes, wildfires and floods – to man-made disasters such as war. So of course it’s very relevant to the situation in Ukraine, where SOS Alerts have provided accurate and timely information in the region.

How exactly does it help people?

In times of crisis, people need information to make life or death decisions within minutes. So people come to Google and tend to ask four fundamental questions, ‘What is happening?’ ‘Where is it happening?’ ‘What do we need to do?’ and ‘How can we help?’ We build our product to help with these questions, so we make it easy for people to get authoritative and locally relevant information to help them navigate the crisis.

What’s been the most significant moment in your career in Search so far?

There hasn’t really been a significant moment, it’s more a sense throughout my time here that I've been able to have, literally, a life saving impact on people. It really hit home when I was scanning through user feedback and I saw the words, “Thank you Google you saved my life!” I thought wow. It’s such a privilege to be able to help people – for a job. It’s so amazing!

Where was that person?

They were close to a shooting incident and didn’t know what was happening. They’d heard shots and saw people running, then they checked Google and found out that they needed to stay put and take cover.

Where do you see the biggest progress being made in tracking our changing environment in the next 3-5 years?

I think at the intersection between climate and crisis, which is basically climate change. And one thing we know about climate change is that we’re going to see more frequent and more severe natural disasters. Advances in artificial intelligence together with search mean we can give advance notifications to users in life-threatening situations and enable them to act. For example, if we think that you’re in danger of an earthquake, we can issue early warnings to all Android phones in the area. Studies show that if you get to people before a crisis, you have nine times more impact.

What excites you about the future of Search and the real-life impact it can have?

For me personally, I think it's the intersection between climate and technology. We can all do our individual parts to mitigate climate change, but I believe that it’s the largest crisis that we face as humanity. And when I think about how we can help in this huge effort globally, well, I feel privileged to take part.

Supporting fatherhood on fathers.day

As a father of three young girls, I often think about how I can make the most of the time spent with my children. Balancing the professional demands that come with being a working parent with helping my kids navigate life as they grow up often feels like a juggling act. I know I’m not alone in this experience.

So this Father’s Day, our Google Registry team is shining a light on the parenting website Fatherly, plus other resources aimed at parenting, and especially fatherhood. When Google Registry launched the .day top-level domain (TLD) earlier this year, our team partnered with Fatherly to give them the fathers.day domain. Fatherly is now using fathers.day to bring attention to all kinds of fatherhood-related resources and stories, like this article about The Science Of Dad And The “Father Effect” — a helpful reminder of just how important it is to stay engaged and present with your kids.

To help more families and fathers, we’re sharing this list of nonprofits that you and your family can consider donating to this Father’s Day:

  • Fathers’ UpLift is a U.S.-based mental health and substance abuse treatment facility for fathers and families. They provide mental health counseling, coaching, advocacy and resource support. They assist fathers in overcoming barriers (spanning racism, trauma and addiction) that prevent them from being present in their children’s lives.
  • The Dad Fund is one of a dozen specialized funds created by Stonewall Community Foundation — a public foundation that funds more than 200 nonprofits in more than 30 LGBTQ issue areas. Since its launch in 2015, the Dad Fund has awarded over $47,000 towards efforts that support queer youth in education, housing and social services. Since March 2020, nearly 50% of Dad Fund grants has helped support queer youth during the COVID-19 pandemic.
  • National Partnership for Women & Families is committed to improving the lives of women and families by achieving equality for all women across issues of women’s health, reproductive rights and economic justice. They advocate at federal, state and local levels via grassroots efforts that include policy research, public education and engagement, technical assistance to policymakers and leadership and participation in diverse coalitions.
  • Child & Family Blog publishes weekly articles on how families influence child development (socially, emotionally and cognitively) for parents, teachers, childcare professionals and policy makers. Their articles draw from high-quality research around the implications of parenting, childcare practices and policies.
  • The National Fatherhood Initiative works to increase father involvement in children’s lives by equipping communities and human service organizations with the father-engagement training, programs and resources designed to help them become father-inclusive. Through their programs and services, they hope to ensure that every child has an involved, responsible and committed father in their life.

Do you have a day that you want to celebrate or bring attention to? Get your own .day domain name by visiting new.day. And don’t forget to visit fathers.day for more great fatherhood-related content and resources.

Gilberto Gil: Our largest retrospective of a living artist

Gilberto Gil, the Brazilian singer, songwriter and cultural icon, once said that “Brazil was, is, and will be in fashion.” The same could be said of him. With a career spanning over 60 years — as a pioneer of Tropicalia and Afro-Brazilian music, as an advocate for the environment, and as Brazil’s Minister of Culture — Gil has left a profound impression on global culture.

To celebrate Gil’s 80th birthday, Google Arts & Culture is launching the largest online retrospective dedicated to a living artist. In The Rhythm of Gil, you’ll find a wealth of unique material – including an album believed to be lost forever, over 140 stories, over 900 newly digitized videos and tapes, and exclusive illustrations by artist Raiana Britto. An inspiring artist who resides in Gil’s hometown of Salvador, Raiana Britto’s work has drawn attention for reflecting on social issues of gender and race.

In this exciting exhibit, you’ll follow the story of Gil, from his childhood in Bahia all the way to his election to the Brazilian Academy of Letters in 2022.

Here are five things to explore right away:

Learn about Gil’s life through records

Gilberto Gil’s discography tells its own story. As he wrote songs, Gil reflected on many of his personal experiences alongside events in Brazil and the wider world. In The Rhythm of Gil, you’ll find a six-part discography, complete with recordings, images and commentary, where you’ll learn how Gil’s songwriting evolved over time, often in response to events in his life, from his exile from Brazil to his growing interest in transcendentalism and the natural world.

Discover the “lost album”

After Google Arts & Culture had digitized Gil’s archive, there was a remarkable discovery. Jumbled up amongst the various files was an album that was assumed lost for nearly 40 years. This is the forgotten album, an LP that Gil recorded in New York over two months in 1982. For the first time, thanks to the digital cataloging carried out here, the record is available for listeners to enjoy.

Explore Gil’s international encounters

Gilberto Gil is nothing if not international. Since his exile from Brazil to London in 1969, Gil has been engaged with other global artists, festivals and causes. Whether that’s helping to organize Glastonbury festival and the very first Rock in Rio, collaborating with George Harrison, Stevie Wonder, The Wailers, and Elton John, or hanging out with Italian auteur Frederico Fellini, Gil has long been a global figure.

Dig into Gil’s childhood

In The Rhythm of Gil, you’ll be able to delve into Gil’s childhood in detail. You’ll learn how important his parents were to his later career — from his father’s interest in politics to his mother’s inspiring presence and encouragement. With intimate family photos and portraits, this is a window into the early life of one of the world’s most influential musicians.

Kick back with Gil’s live performances

The Rhythm of Gil includes some of Gilberto Gil’s most memorable live performances. His 2003 UN Concert for Peace, where he was joined on stage by UN Secretary General Kofi Annan on the atabaque, is one of the standouts here — capturing the spellbinding quality of his musicianship, alongside his lifelong engagement with international causes.

These highlights only scratch the surface of what’s to be found inside The Rhythm of Gil. From a catalog of letters he received, to an inventory of his different “looks” over the years and an opportunity to sing along his most famous beats through a digital Karaoke; The Rhythm of Gil holds treasures for dedicated fans of Gil or those coming to his music for the first time.

We invite everyone to experience the musical and cultural phenomenon that is Gilberto Gil, visiting the project at g.co/gilbertogil and on the Google Arts & Culture app on iOS or Android.

Renewing our commitment to Brazil

New technology advancements during the pandemic have reshaped the way we connect, work and run businesses around the world. Today, we gathered Googlers, journalists, business leaders, civil society representatives and public figures for our Google for Brazil event in São Paulo to demonstrate how we’ll contribute to Brazil’s continued digital transformation.

The event happened on the heels of the IX Summit of the Americas, where our CEO Sundar Pichai announced a five-year, $1.2 billion commitment to Latin America. Here’s how that will unfold in Brazil:

Reinforcing Brazil as an innovation hub

In January, we announced our goal to increase our engineering workforce in the country. At today’s event, we shared our plans to open a new multidisciplinary engineering center in São Paulo. Located on the São Paulo University campus, the new center will be part of the IPT Open Experience, a program created by the Technological Research Institute (IPT) of the State of São Paulo to promote innovation.

A 3D rendering of an office building with three floors, a large staircase and various outdoor spaces

A 3D render of the new multidisciplinary engineering center in São Paulo

The Google São Paulo Engineering Center, which should be complete at the end of 2024, will accommodate up to 400 Googlers from various technical areas. Initially, this new hub will host Google engineers working on areas like privacy, security and safety. They will join teams focused on delivering simple user protection and controls to help people stay safe online.

This important work happens both inside and outside of Google. So in partnership with our Google Safety Engineering Center (GSEC), we're launching a dedicated outreach program for content responsibility in Brazil — engaging with tech experts, educators, regulators and key opinion formers to discuss our approach to content responsibility and online safety, and provide more transparency into our work.

Using technology in service of recovery

Being online is essential for any business to grow, and even more so to recover from the pandemic. According to our most recent Economic Impact Report from consulting firm AlphaBeta, thousands of businesses, nonprofits, publishers, creators and developers relied on Google Search, Google Ads, Google AdSense, Google Play and YouTube to generate US$19.4 billion in economic impact in Brazil in 2021.

When it comes to selling products or services in physical stores, it's important for businesses to keep their online information up to date. We’re continuing to experiment with Duplex, our AI technology for natural voice conversations, to call Brazilian businesses and update their hours in their business profile on Maps. All calls are conducted respecting local privacy laws.

Another way to help people in times of recovery is to connect them with the information they need. According to the latest report by research network Rede Penssan, hunger affects more than 33 million Brazilians today. So we partnered with Ação Cidadania to make it easier for Brazilians to find reliable information about soup kitchens and food banks on Search and Maps, with 1,000 currently pinned across the country.

Brazilians can now find soup kitchens and food banks on Search and Maps

Supporting digital inclusion

Since 2017, we’ve invested over 1.6 billion reais to strengthen our technical infrastructure in Brazil, including our subsea cables and cloud region in São Paulo. All these projects aim to improve the quality of digital services for Brazilians and support the growth of our Cloud business. And as our employee base grows, our local Cloud team will move to a new office in São Paulo city in 2023.

To help people and entrepreneurs make the most of this infrastructure, we need to equip them with knowledge and skills. This is especially important for job seekers, as Brazil currently has 11.9 million unemployed people. Today, we announced a commitment to provide 500,000 Google Career Certificate scholarships over the next four years. This year, we’ll offer 30,000 of them in partnership with Centro de Integração Empresa-Escola (CIEE), helping Brazilians get access to jobs in high-growth fields like data analysis and UX design. We’ve also expanded Capacita+, our educational content hub for cloud computing.

A video of Patricia Alves talking about her professional journey
10:25

This builds on the work Google.org and the InterAmerican Development Bank have been supporting since 2019 with JA Brazil to bring Google Career Certificates to over 2,000 young Brazilians across the country. Additionally, we recently renewed our commitment with Instituto Rede Mulher Empreendedora (RME) through a new $2 million Google.org grant to train 200,000 women all over the country on entrepreneurship, with a focus on Northern Brazil. This complements our new Google for Startups scholarship program in partnership with Instituto Vamo Que Vamo to train 200 young Black people, mostly women, in software development.

Promoting a more sustainable planet

Each day, more people ask themselves what they can do to help protect our planet from environmental threats like climate change. Many of these questions start in Google Search. So in partnership with the United Nations, we’ve released an information panel that appears above results for climate change-related queries. In addition to sharing basic facts about the topic, the panel also offers tips for living a more sustainable life.

As a technology company, we can also help others use digital solutions to increase the scale and impact of their work. Through a $500,000 Google.org commitment ($250,000 in cash grants and $250,000 in Ad Grants), we’ll support The Nature Conservancy (TNC) to develop solutions to protect biodiversity in the Amazon rainforest.

Reaffirming our mission

Our Google for Brazil event was a special moment to demonstrate our long-term commitment to the country and celebrate Brazil's unique contributions to the world. In fact, to cap off the day, we revealed a new Google Arts & Culture collection dedicated to Gilberto Gil, one of Brazil's best-known musicians. It's the platform’s first large retrospective dedicated to a living artist, unpacking Gil’s life, career and influences on Brazilian and global culture on the month of his 80th birthday.

Through all of these initiatives, we are reaffirming our mission to help Brazilians use technology to build a more inclusive, innovative, sustainable, democratic and equitable future.

Search ranking is based on many things, British politics isn’t one

In my time at Google, UK publishers of every political leaning have asked me why they don't rank higher in Search. My answer is always the same: search ranking is based on many things, but British politics is not one of them.

We go to great lengths to build our products and enforce our policies in ways that don't take political leanings into account. People trust Google to deliver relevant results; distorting results for political purposes would undermine that trust and hurt our business.

This question comes down to the fundamentals of how Search works. When you type in a query, there could be thousands or even millions of webpages or other information that might be relevant. In a fraction of a second, Google’s Search automated systems sort through this to find the most relevant, useful results for what you’re looking for. There are hundreds of factors that determine which results are shown – from quality and freshness to the words of your query, expertise of sources, and the searcher’s location and settings.

We know Search can always be better. That’s why we conduct hundreds of thousands of experiments every year and get feedback from third-party Search Quality Raters, resulting in thousands of improvements, all of which are rigorously tested.

Along with our own testing, independent studies including by Stanford and The Economist have demonstrated there is no political bias in Search and News results. As the Economist concluded: “Google rewards reputable reporting, not left-wing politics”. Other UK publishers have also conducted their own research.

These questions come in from all sides and we’re always happy to explain how our systems work. As long as I keep getting these kinds of queries from every corner of the political spectrum, I'll know we’re doing our job.

Google at the Copenhagen Democracy Summit

The following is adapted from remarks delivered by Kent Walker, President of Global Affairs, at the Copenhagen Democracy Summit on June 10, 2022.

On February 24, the world watched in horror as Russia invaded Ukraine. While the tension had been building for weeks, that didn’t make the invasion any less shocking.

Tanks once again rumbled through European streets, and the world held its breath. People wondered whether this marked a return to the law of the jungle — a return to machtpolitik over cooperation in solving shared problems.

And we were reminded once again that democratic progress is not inevitable; that democracy and the rules-based international order are by no means guaranteed.

Even before the invasion of Ukraine, there had been worrying signs that democracy was under assault.

Freedom House found that the defining features of democracy — free expression and open debate, free association, and the rule of law — have retreated in nearly fifty countries.

I’d like to speak today about the debt technology owes democracy, and how technology can work with democracy to repay that debt.

But first, let’s talk about why that partnership is so critically important.

Democracy has always been fertile soil for innovation and basic research.

Inventors flourish when they can exchange ideas, take risks, test hypotheses, and explore new avenues for inquiry and collective innovation.

Democratic values of openness and pluralism allow cooperation and scientific inquiry to flourish.

It would be hard to argue that the advances made possible by democratic innovation — advances that have doubled life expectancies and lifted billions of people out of poverty — would have been possible under any other system of government.

But technology can also benefit democracy itself, by proving that democracies can deliver for citizens, expanding choice and raising living standards.

Future generations of technology will help us combat climate change, pioneer personalized medicine, and improve agricultural productivity.

But even beyond improving living standards — delivering on the substantive promises of democracy — technology and innovation can also be a force for democratic procedural legitimacy: Supporting democratic institutions, increasing transparency and accountability in governance, and protecting and promoting human rights.

When developed and used responsibly, technology can foster the essential exchange of ideas and broaden civic engagement in the democratic process.

After all, democracies need at least three elements to flourish:

  • A robust public square, where people can express ideas openly;
  • An active and vibrant press; and
  • Free and fair elections that create accountability, letting citizens check and balance power.

While there is no question that the misuse and abuse of technology has created challenges in each of these areas — from within and without — conversations over the last few months, with defense leaders in Munich, business leaders in Davos, and security experts in Eastern Europe, have made it clear that we need the responsible use of technology to support these essential elements.

So, first, how can technology defend the public square, safeguarding speech and debate?

Tech can promote and protect the marketplace of ideas by playing both offense and defense: Facilitating free and open discourse while combating disinformation.

The early days of Silicon Valley fostered a faith that more communication would be better for the world. And in many ways it has been, connecting people in remarkable new ways.

That said, we have come to recognize abuses of our platforms, harmful efforts to spread malicious or patently false information. We have responded by removing content that violates our policies; raising authoritative voices at critical times; rewarding trusted creators; and reducing borderline content.

That requires tough calls — millions of them every day. And we’re working on ways to provide more transparency into this critical process.

The latest and most dramatic chapter in the battle against disinformation came with the invasion of Ukraine where we all are witnessing not just a military and economic war, but also a cyber war and an information war.

An extraordinary situation called for an extraordinary response.

YouTube took the unprecedented step of globally blocking disinformation channels like RT and Sputnik, removing more than 8,000 channels and more than 70,000 videos for violating our content policies – content that minimized the war’s toll or spread harmful lies about what was happening on the ground. Meanwhile Google Search, Google News, and YouTube are some of the last independent sources of news about the war that remain available in Russia.

On the cybersecurity front, when we saw a spike of distributed denial-of-service (DDoS) attacks on Ukrainian websites, we protected access to information and kept sites online by bringing publishers and government websites under Google's security umbrella, Project Shield.

As a result of these efforts, we were proud to be the first company to receive the Ukrainian government’s special "peace prize,” showing how important tech’s role can be when the stakes are high.

Which brings me to the second cornerstone of a functioning democracy: A free and vibrant pressand how technology can help it adapt to a digital world.

Google was founded with the mission of organizing the world’s information and making it universally accessible and useful. Over the years our ad networks have provided billions of dollars to news publishers, and we have sponsored programs like the Google News Initiative, partnering with publishers to create innovative tools and approaches to reporting.

Of course, technology has had a significant impact on newspaper business models, unbundling different categories and making news more competitive and more freely available.

But technology will also be the key to the evolution of news business models for a digital era. As Herbert Simon said fifty years ago, a wealth of information creates a poverty of attention.

That means a growing role for editors and publishers, curators and analysts, who can help us all allocate our limited attention wisely.

It means there’s a growing need for us to support content creators and a thriving global press.

Third, technology has a vital role to play when it comes to the integrity of our elections.

At Google, we've long created tools and resources to make it easier for people to vote. Our services connect voters with up-to-date, authoritative information about polling locations, remote voting, and election times.

During election cycles, campaigns face increased security threats.

Our teams equip campaigns and election workers with best-in-class security tools. We collaborate with partners in Europe to give political campaigns access to free Titan Security Keys — the strongest form of two-factor authentication.

That’s part of our Advanced Protection Program, which protects high-risk individuals – election officials, campaigns, journalists, and human rights activists – with access to high-visibility and sensitive information.

Finally, our Threat Analysis Group works to thwart cyber attacks, monitoring and exposing espionage, hacks, and phishing campaigns and taking steps to disrupt the threats. In recent months, we stopped coordinated attacks by government-backed actors from China, Iran, North Korea and Russia. And we stopped attempts by various unattributed groups to sow disinformation.

Our role is clear — we help protect people and prevent future attacks by identifying bad actors and sharing relevant information.

These are all examples of ways tech is helping today — across the public square, the free press, and elections themselves. But defending democracy and the rules-based international order is a task that requires tech, civil society, and governments to work together.

An Edelman survey found that people often think of governments and NGOs as well intentioned but ineffective; and often think of companies as effective but maybe not always well intentioned. But when the two worked together, they went to the upper right-hand quadrant — both well intentioned and effective.

It’s why we support The Copenhagen Pledge on Tech for Democracy and similar multilateral commitments by governments, organizations, industry, and civil society to make technology work for democracy and human rights.

Democracy is at a watershed moment. There’s a risk that democracies turn inward, focusing strictly on domestic challenges rather than defending the liberal democratic international order.

Tech, too, is at a crossroads — with a risk that concerns about abuses of technology obscure its many benefits.

In 1996, John Perry Barlow, a lyricist for the Grateful Dead, wrote "A Declaration of Independence of Cyberspace” arguing that the internet was beyond any government’s laws.

Well, perhaps it's now time for a “Declaration of Interdependence of Cyberspace.”

Our growing technological connections have become so important to our daily lives that technologists need to work ever more closely with governments on new and agile rules to promote progress, national security, and the defense of the public square.

International frameworks — from the UN to the WTO to the OECD — can be useful starting places as we work to promote international alignment. And only governments can drive this crucial work.

We need governments committed to open, democratic processes to step up and work together to reaffirm international norms of access to information and the free and open exchange of ideas.

At Google, we’re eager to roll up our sleeves and help.

We leave the politics to the politicians, but that doesn’t mean we leave it to others to defend the public square. Nor does it mean we dismiss the experience and ideas of government leaders in the cause of protecting democracy.

We hear the summons to defend democracy’s essential components – the open exchange of views, an independent press, and free and fair elections.

In moments of uncertainty and crisis, responsible tech companies feel a duty to do what our engineers do best: Unlock solutions to the most pressing problems.

We undertake that task with appreciation that those solutions will be – must be – the product of collaboration, building on the kind of collective innovation that has always made democracies stronger than their adversaries.

Building a more helpful browser with machine learning

At Google we use technologies like machine learning (ML) to build more useful products — from filtering out email spam, to keeping maps up to date, to offering more relevant search results. Chrome is no exception: We use ML to make web images more accessible to people who are blind or have low vision, and we also generate real-time captions for online videos, in service of people in noisy environments, and those who are hard of hearing.

This work in Chrome continues, so we wanted to share some recent and future ML improvements that offer a safer, more accessible and more personalized browsing experience. Importantly: these updates are powered by on-device ML models, which means your data stays private, and never leaves your device.

More peace of mind, less annoying prompts

Safe Browsing in Chrome helps protect billions of devices every day, by showing warnings when people try to navigate to dangerous sites or download dangerous files (see the big red example below). Starting in March of this year, we rolled out a new ML model that identifies 2.5 times more potentially malicious sites and phishing attacks as the previous model – resulting in a safer and more secure web.

To further improve the browsing experience, we’re also evolving how people interact with web notifications. On the one hand, page notifications help deliver updates from sites you care about; on the other hand, notification permission prompts can become a nuisance. To help people browse the web with minimal interruption, Chrome predicts when permission prompts are unlikely to be granted based on how the user previously interacted with similar permission prompts, and silences these undesired prompts. In the next release of Chrome, we’re launching an ML model that makes these predictions entirely on-device.

Two separate images side by side. The first on the left is a smartphone showing a red screen and a warning message about phishing. The image on the right shows a Chrome browser window showing a pop-up message saying “Notifications blocked”.

With the next release of Chrome, this is what you will see if a phishing attempt is detected (Left) and Chrome will show permission requests quietly when the user is unlikely to grant them (Right).

Finding what's important, always in your language

Earlier this year we launched Journeys to help people retrace their steps online. For example: You might spend weeks planning a national park visit – researching attractions, comparing flights and shopping for gear. With ML and Journeys, Chrome brings together the pages you’ve visited about a given topic, and makes it easy to pick up where you left off (vs. scr o o o l l ling through your browser history).

When you return to those hiking boots and camping guides, we’re also using ML to make those websites available in your preferred language. In particular, we’ve launched an updated language identification model to figure out the language of the page, and whether it needs to be translated to match your preferences. As a result, we’re seeing tens of millions more successful translations every day.

A Chrome browser showing Journeys related to travel. The user can see a cluster of recent searches they did related to a trip to Yosemite.

The Journeys feature of Chrome groups together your search history based on topic or intent.

A browser built just for you

Maybe you like to read news articles in the morning – phone in one hand, cereal spoon in the other – so you share lots of links from Chrome. Or maybe voice search is more your thing, as you sneak in a few questions during your transit ride to work. Either way, we want to make sure Chrome is meeting you where you’re at, so in the near future, we’ll be using ML to adjust the toolbar in real-time – highlighting the action that’s most useful in that moment (e.g., share link, voice search, etc.). Of course, you’ll be able to customize it manually as well.

A Chrome browser with a highlighted square around an icon to the right of the address bar. At the top is a share icon, and at the bottom is a microphone icon.

The toolbar in Chrome on Android will adapt based on your needs.

Our goal is to build a browser that’s genuinely and continuously helpful, and we’re excited about the possibilities that ML provides. At the end of the day, though, your experience is what really matters, so please tweet @googlechrome to send us your feedback.

Powering discovery and trial with Immersive Stream for Games

Growing up, I faced a big decision every year — which new video game would I put on my birthday list? I could rarely try out a new game before buying it, so this was always a risky (and stressful) choice.

Within the past decade, though, internet-connected devices have made those choices a lot easier by helping us quickly discover new games and entertainment. With cloud gaming in particular, players can try out a new adventure in just one click — without waiting for downloads or installs.

Immersive Stream for Games, Google’s cloud gaming technology, powers both our Stadia gaming platform and publishers’ ability to deliver games directly to their players. And today, Immersive Stream for Games is supporting world-renowned publisher Capcom with their launch of a cloud demo for their award-winning survival horror game, Resident Evil Village. More players than ever can now try the game in seconds on Capcom’s website via their computer browser, compatible smartphone or tablet at no additional cost. Explore Castle Dimitrescu and its mysterious Village within the demo for as long as you want, and as many times as you dare…

A blue picture of a cold, snowy village is placed next to a dark, dimly lit castle interior, with a button in the middle inviting players to try the demo.

Click to play today's new cloud demo of Resident Evil Village at no additional cost from your computer browser, smartphone or tablet.

Click to Play discovery and trial

Our goal is to reduce the amount of time and effort it takes to access games so that players can quickly discover new worlds and adventures. With Immersive Stream, publishers can deliver games for their players to try in seconds. For example, in the past year, AT&T used Immersive Stream to make Control Ultimate Edition and Batman™: Arkham Knight available for their customers to play. With the power of AT&T’s 5G network, customers have been able to easily try these two award-winning games in full, at home or on the go.

For Capcom, Immersive Stream helps them experiment with cloud gaming to deliver a AAA gaming experience directly to new and current players using devices they already own. For example, after trying the new cloud demo on Capcom’s official website, players can find available platforms to purchase the full game and continue playing, or uncover recent news and info.

A snowy scene includes a tractor and other junk on the ground as the player holds a firearm, defending against multiple enemies approaching.

Don't have a controller? No problem - play the new cloud demo of Resident Evil Village from Capcom on your smartphone or tablet with a touch screen button overlay.

Immersive Stream also powered the launch of Stadia, showcasing how a dedicated cloud gaming platform can help players discover more than 200 games and counting without waiting for downloads or installs. Today, we’re continuing to explore new ways for Stadia players to easily find and try new content.

The white Stadia website shows a list of game titles available to try for free with trials to play.

Discover new games on Stadia with 15 trials (and counting), available to play at no additional cost and without creating a Stadia account.

Fifteen trials of full games are now available on Stadia for players to explore at no additional cost and without creating a Stadia account — with more trials coming this year. For some players, Stadia’s Click to Play Trials are an easy way to try cloud gaming for the first time. For others, they’re a chance to check out a new gameplay genre or play a new game they’ve been on the fence about purchasing.

The future of exploration and play

Immersive Stream for Games makes games more immediately accessible for players across more devices — with the ability to choose how and where they want to play. And compared to the challenges of in-person industry events, cloud gaming is unique in its ability to help publishers deliver their games for players to discover and try in seconds. Our work with customers like Capcom and AT&T, as well as our own ongoing development of Stadia, gets us that much closer to helping players around the world easily explore new adventures.

How Ken advocates for small businesses and LGBTQ+ Googlers

Welcome to the latest edition of “My Path to Google,” where we talk to Googlers, interns and alumni about how they got to Google, what their roles are like and how they prepared for interviews.

Today’s post features Ken Zhang, a New York City-based account strategist, a member of our PRIDE at Google employee resource group and an advocate for LGBTQ+ Googlers.

What’s your role at Google?

I'm the U.S. East Coast Lead of the Scaled Account Strategist cohort on the Google Customer Solutions (GCS) team. In other words, I do account management. I work with a range of clients, from some of the nation's top marketing agencies to small community businesses, to advise on ways they can grow their accounts using Google Ads. Outside of my core role, I also serve on the board for the PRIDE at Google chapter within GCS, a group for Googlers in our organization who identify as LGBTQ+ or allies.

Can you tell us a bit more about yourself?

I'm a first-generation Asian American and a member of the LGBTQ+ community. I actually grew up next to Google's Irvine campus in California — which first inspired me to want to work here! After high school, I studied economics at the University of California San Diego (UCSD) — go Tritons! At UCSD, I won a scholarship from the Prism Foundation, which uplifts LGBTQ+ Asian and Pacific Islanders by raising funds and mobilizing resources to eliminate social, economic and structural barriers to success. Through this scholarship, I met several board members who worked at Google and encouraged me to apply. During college, I also attended Out for Undergrad's Tech Conference, which is designed to inspire LGBTQ+ students to pursue ambitious careers. There, I met even more mentors who spoke highly of Google's culture, particularly the amount of LGBTQ+ Googlers in leadership positions.

What does your typical workday look like right now?

When I go to the office, my typical day starts with a bike ride to work. Once I arrive, I usually grab coffee with my coworkers before going through my inbox. The rest of my day varies depending on deadlines and client needs. This can include preparing for client calls, attending trainings on topics like the future of ads measurement, speaking to customers about potential solutions for reaching performance targets, and blocking off time for deep focus. I also try to use my lunch time to meet fellow Googlers. The amazing people I get to work with make my job feel like college again in the best ways possible.

What motivates you to log in every day?

I’m motivated to do this work because both my core role and my PRIDE at GCS role allow me to give back. My work as a Scaled Account Strategist is so rewarding because I can help small businesses grow. And I love my involvement with PRIDE at GCS because of the impact we make in our local communities and for Googlers through efforts like career mentorship programs, allyship trainings and volunteer opportunities to support LGBTQ+-owned businesses here in New York.

Ken smiling in his Noogler hat. Sunlight is pouring in from a nearby window.

Ken during his virtual Noogler orientation.

How did the application and interview process go for you?

I interviewed and started at Google during the beginning of the pandemic, so all of my interviews were virtual. But surprisingly, that didn't affect my connection with my interviewers! I remember during my final video interview with my soon-to-be manager, he was still able to paint a beautiful and honest image of Google’s culture. This made me feel connected to him and the company as a whole.

Can you tell us about the resources you used to prepare for your interview or role?

Google has some great online classes to develop skills for high-demand roles. I personally took courses on Google Ads to prepare for my interviews. They taught me the fundamentals of Google’s Search, Display, Shopping and Video platforms, which helped me better frame my answers during interviews. My recruiter also spoke about the importance of using the S.T.A.R. method — the process of answering questions by highlighting the situation, task, action and result.

Any tips you’d like to share with aspiring Googlers?

Don't be afraid to be yourself! The support I've received from teammates has propelled me to do my best work. Last year, I participated in an internal panel during Pride Month and was blown away by the heartwarming messages I received from Googlers I hadn’t even met. In fact, if I could go back in time and give myself one tip before applying, it’d be to get ready to meet so many new role models and make friends I deeply care about.