Category Archives: Google India Blog

The Official Google Blog for India

Web Rangers: Meet the young superheroes of 2018

https://lh6.googleusercontent.com/bwRtKTM2JY1lhkhgDmlptEGhW5V-Q-F3TmjXcxA7npyauB1jKjx-CvrLOVmxvztAN2zZVq_6FJzxNr9v3TOrutzj1sDa5LkcQXvDfK5hwObZKhYWobOS0h89eLBU81ITwgAtlUEQ Sunita Mohanty Director ”Trust & Safety”

Every year, we celebrate Safer Internet Day, to raise awareness around internet safety and drive the concept of digital citizenship. This year too, we invited students between the age of 10 and 17, to show the world their superpowers by showcasing what what it takes to be safe online.


When we announced the contest three months ago, we invited teenagers from India to join the global brigade of Web Rangers and help us make the web a safer place for everyone. With their creative ideas, teenagers helped us spread the message of internet safety and good digital citizenship, whilst empowering their friends and families to have a safer and meaningful digital experience.


Thousands of students from across the country took us by surprise, with their creative submissions and vivid imagination. Over 50% of the entries were from non-metro cities including Ukhra in West Bengal, Hingna in Maharashtra and Davanagere in Karnataka, proving that teenagers from deep interiors of the country are just as conscious  of  digital citizenship and safe practices on the internet.


From AI powered bots to educative apps, innovative stop motion videos to striking posters, the 5000+ entries definitely raised the bar this year and helped Web Rangers touch a new high. The submissions were judged on creativity, reach, impact and accuracy of the messaging.


The five fabulous winners this year are:
Web Ranger #1 Arjun S, 17 years, Chennai, Tamil Nadu



Arjun designed an artificial intelligence (AI) powered virtual assistant called “Alice Safety Bot” that answers your internet safety related queries by simply chatting with the bot on the Google Assistant platform. The instructions on how to use Alice Safety Bot is listed on his website www.alicesafetybot.com; he also allows users to contribute towards the repository of information to help make the bot become more effective over time. And that’s not all,  he is also offering users the option to download ALICE Safety Bot's program code to embed it in their application or website free of cost. Arjun plans to make his bot more accessible across the world by localizing it in a number of Indian and international languages.


Web Ranger # Mrigank Pawagi, 13 years, Noida, U.P.
Mrigank Pawagi, a student of class 8th, has designed a gaming app call WebME - an Interactive Android game that teaches users the fundamentals of Cyber Security in a fun and exciting way and can also be played offline. Each level of the game has its own set of lessons and facts that users can learn and players who win,  get a certificate for bragging rights. Read more about it on his blog here or check out this video he created.


Web Ranger #3 Juyeong Suk, 17 years, Kolkata, West Bengal  


Juyeong took the creative route and put together a well crafted stop motion video. The colorful video and peppy background score act as the perfect foil to get the viewer’s attention and to highlight 3 important safety basics that all internet users should follow. She believes that following these basic tips will significantly help users stay safe online - and we agree.


Web Ranger #4 Chaitanya Kedar Sapre, Om Patil & Ishika Kulkarni, 16 years, Pune, Maharashtra


In their campaign, the team of 16 year olds from Pune produced and shared multiple educative stop motion videos on their YouTube channel and Instagram account. The team created elaborate sketches using just legos to showcase multiple scenarios on how users can be impacted if they are not careful online. Through their videos, they have highlighted the importance of a number of issues like Cyber Bullying, protecting passwords and cyber crime.


Web Ranger #5 Akashdeep, 15 years, Ranchi,  Jharkhand


Akashdeep from Ranchi blew us away with his creativity and skill. In his poster, he brought together technology and mythology to communicate a powerful message about internet safety. He has addressed the issue of phishing and crimes on social media but has also shown the various ways one can stay safe online. He believes that the Web Rangers community can join together as a powerful force to protect the web and fight cybercrime.


Building safe internet practices into the curriculum
This year is also special as we have announced our collaboration with NCERT to bring lessons on ‘Digital Citizenship’ to classrooms in in India. Students from class I - class XII across 1.4 million schools in India will now learn how to become good and responsible digital citizens, through structured classroom modules on the social, ethical and legal aspects of Internet safety. According to reports, children are getting exposed to the Internet from the age of three and are spending twice the amount of time on the internet and on the screens than their parents think they do. This makes it important for us to start a dialogue on the dangers and threats they can be exposed to when surfing the net. Through our course integration with NCERT, we aim to catch children young and teach them the essentials of staying safe, while exploring the online world.


The program includes a range of specific resources for kids, and educators, enabling them with the tools they need to learn and educate themselves on internet safety. The syllabus for online safety presented in the curriculum will be systematically graded and has been divided into four overarching themes - Being Smart; Being Safe; Being a Digital Citizen and Being Future Ready. The curriculum is structured to match the intellectual and curiosity needs of different age group of the children. For example, in lower classes, students will focus on engaging with technology and learning the use of basic digital tools. In middle classes students will be introduced to basics of the internet, concepts of account safety and distinguishing good content from bad. As they advance through their classes, they will be taught more advanced topics such as privacy, device management, intellectual property and reputation management. Finally, as they become ready to graduate as digital citizens, they will be prepared with online financial literacy and cyber crime concepts so that they are future ready. Google has also created a curriculum for teachers, so that they can help students and kids learn all about digital citizenship in their classrooms.


In the last three years, we have proactively partnered with many like minded organisations and the Government to work towards raising awareness about Digital Citizenship and Internet Safety among all age groups in India.


Posted by Sunita Mohanty, Director, Trust and Safety

Use Pixel 2 for better photos in Instagram, WhatsApp and Snapchat

https://storage.googleapis.com/gweb-uniblog-publish-prod/images/PixelVisualCore_3.max-2800x2800.jpg Ofer Shacham Engineering Manager Pixel Visual Core
With Pixel 2, we wanted to build the best smartphone camera in the world. One of the ways we did that is with HDR+ technology, which helps you capture better photos in challenging lighting conditions, like scenes with both bright and shaded areas or those with dim light. This technology has always been available when you take photos from Pixel’s main camera app. Now we’re bringing it to your favorite photography, social media, and camera apps.


Today we’re turning on Pixel Visual Core for Pixel 2 users—a custom designed co-processor for Pixel 2. Using computational photography and machine learning (which powers Pixel’s HDR+ technology,) Pixel Visual Core improves image quality in apps that take photos. This means it’ll be easier to shoot and share amazing photos on Instagram, WhatsApp, and Snapchat, along with many other apps which use the Pixel 2 camera. All you need to do is take the photo and Pixel 2 will do the rest. Your photos will be bright, detailed, and clear.


Same picture taken without (left) and with HDR+ on Pixel Visual Core (right).
Same picture taken without (top) and with HDR+ on Pixel Visual Core (bottom).
 
Same picture taken without (left) and with HDR+ on Pixel Visual Core (right).
 
Same picture taken without (left) and with HDR+ on Pixel Visual Core (right).
 
Pixel Visual Core is built to do heavy-lifting image processing while using less power, which saves battery. That means we're able to use that additional computing power to improve the quality of your pictures by running the HDR+ algorithm. Like the main Pixel camera, Pixel Visual Core also runs RAISR, which means zoomed-in shots look sharper and more detailed than ever before. Plus, it has Zero Shutter Lag to capture the frame right when you press the shutter, so you can time shots perfectly. What’s also exciting is these new features are available to any app—developers can find information on Google Open Source.


These updates are rolling out over the next few days, along with other Pixel software improvements, so download the February monthly update when you see the notification.


These aren’t the only updates coming to Pixel this month. As we announced last year, our goal is to build new features for Pixel over time so your phone keeps getting better. Later this week, we’re adding new Augmented Reality (AR) Stickers themed around winter sports, so you can dress up videos and photos with freestyle skiers, twirling ice skaters, hockey players, and more. Like all AR stickers, these characters interact with both the camera and each other, creating a fun-filled way to enhance the moments you capture and share.


If you post photos or videos to your favorite apps, tag your pictures with #teampixel so we can see all the great moments you’ve captured.

Posted by Ofer Shacham, Engineering Manager for Pixel Visual Core

#SecurityCheckKiya [Have you done the security check yet?]

https://lh4.googleusercontent.com/9tHstGnyW8If2XvuFjO71xZmpqEjdtC2k8QdKTWqOk1zkcAJoUcgHUYqElGLQ8Kd1N6-yEYV1nmfVvlcLjaGo68quQ9oHrBr763_rawI-QWUeCtVvH8DXS-nzUG-mXlEKvpBJqO9" style="-webkit-transform: rotate(0.00rad); border: none; transform: rotate(0.00rad);" width="353" Sunita Mohanty Director ”Trust & Safety”
It’s Safer Internet Day, so there’s no better time to take three simple, yet important actions to protect yourself from account hijacking, malicious apps and loss of personal data.


Just like in the physical world where we are asked before stepping out of the house -- “Main door lock kiya?”; on interacting with unknown people and accepting gifts from those we don’t trust -- “strangers se baat toh nahi kiya?”; it’s now upon us to ask everyone Internet pe #SecurityCheckKiya [Have you done the security check yet?].


All you need to do is take out 2 minutes to secure your account at g.co/securitycheckup. You can think of the Security Check-up as your own personal security advisor, taking you through specific recommendations to help keep your Google account safe.
CAPTION: The Security Checkup provides a clear security status and personalized recommendations to strengthen your account security. A green check mark means you’re good to go, and a yellow or red exclamation point means there’s at least one issue for you to take care of.


The Security Checkup will keep evolving as new threats arise, so you can rely on it to provide you with up-to-date security advice.


Download apps on Google Play for peace of mind on your Android
If you’re an Android user, the safest place to download apps is from the Google Play store. Google Play Protect checks apps and your device around the clock to keep out malicious programs and makes sure you have the latest in mobile security protection. In 2017 alone, we took down more than 700,000 apps that violated Google Play policies, 70% more than the apps taken down in 2016. Google Play Protect is the ideal security blanket for your mobile device, so can you consider yourself and your data covered.


Find your Android Mobile Device hassle-free
Visit android.com/find to locate, ring, lock and erase your Android devices—phones, tablets, and even watches.


We know that keeping your information safe and private is important to you, which is why we’ve baked security features into all our products. We’ve also developed technologies to help keep the broader internet safe, too. Whether you’re using Gmail, Android, YouTube, or are simply browsing the web, here are some of the tools and features that you can be confident will help you keep safe:   

Look out for automatic warnings
Spotting phishing scams or dangerous websites can be a challenge, even for savvy web users. Our automated systems detect and warn you about sites with malware, or attempts to phish you. Just keep an eye out for our warnings and follow the instructions—we've got you covered.
Protect your Google account with two-factor authentication
Secure your email inbox by activating 2 step verification. With this feature, you’ll need a password and a verification code that’s sent to your mobile phone to be able to get into your inbox. Enroll in 2-step verification here to add an extra layer of security your account.
You too can help keep YouTube safe
YouTube has always allowed people like you and me to report content we think is inappropriate. Once you’ve flagged a video, it’s submitted for review to YouTube staff who then carefully look at the content to determine whether there’s a violation of YouTube’s Community Guidelines to see if it should be removed. You can also flag individual comments under any video for abuse or spam.


Posted by Sunita Mohanty, Director, Trust & Safety, Google India

Google Station, from railway stations to smart cities

https://lh3.googleusercontent.com/98caSTOQwwVxEgkZhqJYZ9vS8moMUrgIRy64GU0hCu0JiJW6yPmyNhvkn3TJKeYYKAQQotAZtRJoax5yIHBhfV3pX0z16oIYSzUncD4z6ntIy-8Pj2FzOuMQrD1g2qtp7jjW0TmI" style="border: none; transform: rotate(0rad);" width="235 Vinay Goel Product Management Director ”Google Station”
In 2015, the RailTel Wi-Fi project — Google’s partnership with Indian Railways and Railtel — started offering Indians around the country access to high-speed Wi-Fi at train stations. Since that first launch of a single station in Mumbai, there are now over 270 stations online, all towards a goal of eventually hitting 400. Millions of people are getting online each month, many of them for the very first time. Seeing this tremendous impact led us to spin off the idea into an access initiative called Google Station, which aims to bring fast, reliable and easy to use Wi-Fi to more people in more places around the world.

Last week marked a big step for Google Station: We are now providing Google Station hotspots in the city of Pune, in partnership with Larsen & Toubro, as part of Pune Smart City Development Corporation Limited’s Smart City project. This is the first deployment of Google Station outside of the train stations, and it means that the people of Pune can get online within seconds to message friends, pay bills, shop online, watch music videos — and millions of other things — at gardens, hospitals, police stations, and offices around the city.




Public Wi-Fi alone, of course, does not make a city “smart,” but having reliable Internet connectivity across multiple central locations means that people can use their smartphones to make the most out of Pune’s other smart city services, which include improved tracking of public buses, opportunities for digital learning, and participation in digital governance. In our research of Google Station usage so far, we have found that an abundance of access allows Indian smartphone users to try out far more services — and of course, do much more data-intensive activities such as watching high-quality videos. Access to Google Station will hopefully give the millions people of Pune more ease of mind about using the Internet and not fretting about finding the data to explore the new digital services.


The first 150 Google Station hotspots are already operational in Pune (list of locations), and we are currently testing the network based on performance to improve user experience. We built Google Station to be both the highest-quality and simplest Wi-Fi service for users and the easiest for partners to deploy — and we think this makes Google Station a great connectivity partner for the growing number of Indian smart cities. We’re looking forward to helping people in Pune get fast and reliable access to everything the internet has to offer.

Posted by Vinay Goel, Product Management Director, Google Station

“Ok Google, read my book”… Introducing audiobooks on Google Play

https://lh3.googleusercontent.com/SQW4-1fXjzhzgAry79yPScwTwtJTYleIulAcEEESCB2JMTKtMTo_lvzd2skMTe7Ws7TmpPWDe7J00u9wD5YGWXxDPF-CsmMVUiBQ3TCtNhpBP_aFuEjvmvv0mWCsGzpeklrXD3YG Greg Hartrell Head of Product Management Google Play Books

“Read more.” Every year it’s one of the more popular New Year’s resolutions. But with all the time spent battling traffic, working out, or picking up groceries, there often doesn’t seem to be a minute to simply sit down with a book.

With audiobooks on Google Play, rolling out today in 45 countries and nine languages, you can turn your time stuck in traffic, on the treadmill, or waiting in line into reading time. Find your next great read at an affordable price, and enjoy it across Android, iOS and the web with Google Play Books, as well as on devices that include the Google Assistant, like Google Home and many others (where available regionally.) Here’s what you need to know:

  • Listen without a subscription. On Google Play, you can buy a single audiobook at an affordable price, with no commitments. You can also get a free preview of the book to make sure you’re hooked by the story and enjoy listening to the narrator’s voice.
  • Enjoy your audiobook with your Google Assistant. Just say “Ok Google, read my book” to listen to your favorite audiobook hands free with the Google Assistant on your phone or speaker, like Google Home. Try “Ok Google, who is the author?” if you need a refresher, or “Ok Google, stop playing in 20 minutes” to set a timer for bedtime reading. For now, the Google Assistant integration with audiobooks is available on Android phones and smart speakers globally in English.



  • Weave reading into your day across multiple devices. Start your morning by listening to “Ready Player One” with the Assistant on supported Android phones, and continue listening on your laptop when you have a few moments of downtime during the day. You can pick up where you left off no matter what device you're using, with the Assistant or the Google Play Books app—on Android, iOS, Chromecast, Android Wear, Android Auto or even your laptop.


Now whether you want to dig into a continent-spanning tale with Jhumpa Lahiri’s “Unaccustomed Earth,” learn “Astrophysics For People In A Hurry” from Neil Degrasse Tyson, or kick back with a comedy like Chetan Bhagat’s “One Night At The Call Center,” all you have to do is select and settle into the sounds of your new favorite book.
Posted by Greg Hartrell, Head of Product Management, Google Play Books

Exploring art (through selfies) with Google Arts & Culture

https://storage.googleapis.com/gweb-uniblog-publish-prod/images/artsculture_portraithero.max-1100x1100.png Michelle Luo Product Manager ”Google Arts & Culture ”
The Google Arts & Culture platform hosts millions of artifacts and pieces of art, ranging from prehistory to the contemporary, shared by museums across the world. But the prospect of exploring all that art can be daunting. To make it easier, we dreamt up a fun solution: connect people to art by way of a fundamental artistic pursuit, the search for the self … or, in this case, the selfie.


We created an experiment that matches your selfie with art from the collections of museums on Google Arts & Culture—and over the past few days, people have taken more than 30 million selfies. Even if your art look-alike is a surprise, we hope you discover something new in the process. (By the way, Google doesn't use your selfie for anything else and only keeps it for the time it takes to search for matches.)


That’s me, Michelle, the product manager for this feature!


We're so happy people are enjoying their selfie matches, but we're even happier that people haven't stopped with the selfie. They’ve jumped—face first—into the 6,000 exhibitions hosted on Google Arts & Culture, from more than 1,500 museum partners from 70 countries, to explore their artwork and learn about their stories.


At Google Arts & Culture, our software engineers are always experimenting with new and creative ways to connect you with art and culture. That’s how this selfie feature came about too. After the overwhelming response in parts of the U.S., we are excited to bring it to users in India. We’ll continue to partner with more museums to bring diverse cultures from every part of the world online (any museum can join!), so you can explore their stories and find even more portraits.


In the meantime, you can download the Google Arts & Culture app for iOS or Android and get face to face with art!

Posted by: Michelle Luo, Product Manager, Google Arts & Culture

Cloud AutoML: Making AI accessible to every business

https://img.youtube.com/vi/GbLQE2C181U/maxresdefault.jpg Jia Li Head of R&D ”Cloud AI”
When we both joined Google Cloud just over a year ago, we embarked on a mission to democratize AI. Our goal was to lower the barrier of entry and make AI available to the largest possible community of developers, researchers and businesses.


Our Google Cloud AI team has been making good progress towards this goal. In 2017, we introduced Google Cloud Machine Learning Engine, to help developers with machine learning expertise easily build ML models that work on any type of data, of any size. We showed how modern machine learning services, i.e., APIs—including Vision, Speech, NLP, Translation and Dialogflow—could be built upon pre-trained models to bring unmatched scale and speed to business applications. Kaggle, our community of data scientists and ML researchers, has grown to more than 1 million members. And today, more than 10,000 businesses are using Google Cloud AI services, including companies like Box, Rolls Royce Marine, Kewpie, and Ocado.


But there’s much more we can do. Currently, only a handful of businesses in the world have access to the talent and budgets needed to fully appreciate the advancements of ML and AI. There’s a very limited number of people that can create advanced machine learning models. And if you’re one of the companies that has access to ML/AI engineers, you still have to manage the time-intensive and complicated process of building your own custom ML model. While Google has offered pre-trained machine learning models via APIs that perform specific tasks, there's still a long road ahead if we want to bring AI to everyone.


To close this gap, and to make AI accessible to every business, we’re introducing Cloud AutoML. Cloud AutoML helps businesses with limited ML expertise start building their own high-quality custom models by using advanced techniques like learning2learn and transfer learning from Google. We believe Cloud AutoML will make AI experts even more productive, advance new fields in AI, and help less-skilled engineers build powerful AI systems they previously only dreamed of.


Our first Cloud AutoML release will be Cloud AutoML Vision, a service that makes it faster and easier to create custom ML models for image recognition. Its drag-and-drop interface lets you easily upload images, train and manage models, and then deploy those trained models directly on Google Cloud. Early results using Cloud AutoML Vision to classify popular public datasets like ImageNet and CIFAR have shown more accurate results with fewer misclassifications than generic ML APIs.


Here’s a little more on what Cloud AutoML Vision has to offer:
  • Increased accuracy: Cloud AutoML Vision is built on Google’s leading image recognition approaches, including transfer learning and neural architecture search technologies. This means you’ll get a more accurate model even if your business has limited machine learning expertise.
  • Faster turnaround time to production-ready models: With Cloud AutoML, you can create a simple model in minutes to pilot your AI-enabled application, or build out a full, production-ready model in as little as a day.
  • Easy to use: AutoML Vision provides a simple graphical user interface that lets you specify data, then turns that data into a high quality model customized for your specific needs.



    “Urban Outfitters is constantly looking for new ways to enhance our customers’ shopping experience," says Alan Rosenwinkel, Data Scientist at URBN. "Creating and maintaining a comprehensive set of product attributes is critical to providing our customers relevant product recommendations, accurate search results, and helpful product filters; however, manually creating product attributes is arduous and time-consuming. To address this, our team has been evaluating Cloud AutoML to automate the product attribution process by recognizing nuanced product characteristics like patterns and necklines styles. Cloud AutoML has great promise to help our customers with better discovery, recommendation, and search experiences."


    Mike White, CTO and SVP, for Disney Consumer Products and Interactive Media, says: “Cloud AutoML’s technology is helping us build vision models to annotate our products with Disney characters, product categories, and colors. These annotations are being integrated into our search engine to enhance the impact on Guest experience through more relevant search results, expedited discovery, and product recommendations on shopDisney.”

    And Sophie Maxwell, Conservation Technology Lead at the Zoological Society of London, tells us: "ZSL is an international conservation charity devoted to the worldwide conservation of animals and their habitats. A key requirement to deliver on this mission is to track wildlife populations to learn more about their distribution and better understand the impact humans are having on these species. In order to achieve this, ZSL has deployed a series of camera traps in the wild that take pictures of passing animals when triggered by heat or motion. The millions of images captured by these devices are then manually analysed and annotated and with the relevant species such as elephants, lions, and giraffes, etc., which is a labour-intensive and expensive process. ZSL’s dedicated Conservation Technology Unit has been collaborating closely with Google’s CloudML team to help shape the development of this exciting technology, which ZSL aims to use to automate the tagging of these images—cutting costs, enabling wider-scale deployments, and gaining a deeper understanding of how to conserve the world’s wildlife effectively."


    If you’re interested in trying out AutoML Vision, you can request access via this form.

    AutoML Vision is the result of our close collaboration with Google Brain and other Google AI teams, and is the first of several Cloud AutoML products in development. While we’re still at the beginning of our journey to make AI more accessible, we’ve been deeply inspired by what our 10,000+ customers using Cloud AI products have been able to achieve. We hope the release of Cloud AutoML will help even more businesses discover what’s possible through AI.

    By Jia Li, Head of R&D, Cloud AI, and Fei-Fei Li, Chief Scientist, Cloud AI

    A New Approach to YouTube Monetization

    There’s no denying 2017 was a difficult year, with several issues affecting our community and our advertising partners. We are passionate about protecting our users, advertisers and creators and making sure YouTube is not a place that can be co-opted by bad actors. While we took several steps last year to protect advertisers from inappropriate content, we know we need to do more to ensure that their ads run alongside content that reflects their values. As we mentioned in December, we needed a fresh approach to advertising on YouTube. Today, we are announcing three significant changes.


    Stricter criteria for monetization on YouTube
    After careful consideration and extended conversations with advertisers and creators, we’re making big changes to the process that determines which channels can run ads on YouTube. Previously, channels had to reach 10,000 total views to be eligible for the YouTube Partner Program (YPP). It’s been clear over the last few months that we need the right requirements and better signals to identify the channels that have earned the right to run ads. Instead of basing acceptance purely on views, we want to take channel size, audience engagement, and creator behavior into consideration to determine eligibility for ads.


    That’s why starting today, new channels will need to have 1,000 subscribers and 4,000 hours of watch time within the past 12 months to be eligible for ads. We will begin enforcing these new requirements for existing channels in YPP beginning February 20th, 2018.


    Of course, size alone is not enough to determine whether a channel is suitable for advertising. We will closely monitor signals like community strikes, spam, and other abuse flags to ensure they comply with our policies. Both new and existing YPP channels will be automatically evaluated under this strict criteria and if we find a channel repeatedly or egregiously violates our community guidelines, we will remove that channel from YPP. As always, if the account has been issued three community guidelines strikes, we will remove that user’s accounts and channels from YouTube.


    This combination of hard-to-game user signals and improved abuse indicators will help us reward the creators who make engaging content while preventing bad actors and spammers from gaming the system in order to monetize unsuitable content. While this new approach will affect a significant number of channels eligible to run ads, the creators who will remain part of YPP represent more than 95% of YouTube's reach for advertisers.


    Those of you who want more details, can find additional information in our Help Center.


    Manually reviewing Google Preferred
    We’re changing Google Preferred so that it not only offers the most popular content on YouTube, but also the most vetted. We created Google Preferred to surface YouTube's most engaging channels and to help our customers easily reach our most passionate audiences. Moving forward, the channels included in Google Preferred will be manually reviewed and ads will only run on videos that have been verified to meet our ad-friendly guidelines. We expect to complete manual reviews of Google Preferred channels and videos by mid-February in the U.S. and by the end of March in all other markets where Google Preferred is offered.


    Greater transparency and simpler controls over where ads appear
    We know advertisers want simpler and more transparent controls. In the coming months, we will introduce a three-tier suitability system that allows advertisers to reflect their view of appropriate placements for their brand, while understanding potential reach trade offs.


    We also know we need to offer advertisers transparency regarding where their ads run. We’ve begun working with trusted vendors to provide third-party brand safety reporting on YouTube. We're currently in a beta with Integral Ad Science (IAS) and we're planning to launch a beta with DoubleVerify soon. We are also exploring partnerships with OpenSlate, comScore and Moat and look forward to scaling our third-party measurement offerings over the course of the year.


    The challenges we faced in 2017 have helped us make tough but necessary changes in 2018. These changes will help us better fulfill the promise YouTube holds for advertisers: the chance to reach over 1.5 billion people around the world who are truly engaged with content they love. We value the partnership and patience of all our advertisers to date and look forward to strengthening those ties throughout 2018.

    Posted by Paul Muret, VP, Display, Video & Analytics

    Empowering a new generation of localization professionals

    https://img.youtube.com/vi/vUGBbnRT8p8/maxresdefault.jpg Bert Vander Meeren Director ”Localization”
    Have you ever wondered what makes billions of users around the world use Google products in their native languages? This isn’t magic: It’s the work of a dedicated localization team. Spread over more than 30 countries, our team makes sure that all Google products are fun and easy to use in more than 70 languages.

    But localization goes beyond translation. While references to baseball and donuts work well in the United States, these are not necessarily popular concepts in India. Therefore we change these, for example, to Cricket and Gulab-jamun. Our mission is to create a diverse user experience that fits every language and every culture. We do this through a network of passionate translators and reviewers who localize Google products to make sure they sound natural to people everywhere.
    With more and more people from around the world coming online every day, the localization industry keeps growing, and so does the demand for great translators, reviewers, and localization professionals. This holds true especially for countries like India, where an increasing number of users, in an increasing number of languages, is getting online. 9 out of every 10 new internet users in India over the next 5 years are likely to be Indian language users (KPMG-Google Study 2017). Companies and government organisations might like to localize more and more products and it opens plethora of opportunities. This means the Indian localization industry is on the cusp of a strong phase of growth.

    So, as part of Google’s mission to build products for everyone and make the web globally accessible, no matter where users are, We’ve recently launched a massive open online course (MOOC) called Localization Essentials. The course is completely free to access on Udacity. Videos and course transcripts can be downloaded and used offline. The course covers all localization basics needed to develop global products and to work in this expanding industry. Indian users already welcomed this free online course enthusiastically: Their enrollment is the highest, second only to US users, with more than 700 Indian students already enrolled and taking the course and the number still growing.

    By sharing our knowledge, we hope that more culturally relevant products will become available to users in India and we hope we’re providing users, language experts, product managers and developers opportunities that they might not have had before. We’re looking forward to seeing how sharing this localization knowledge will impact users in India.


    By Bert Vander Meeren, Director, Localization, Google