Tag Archives: Google Earth

The economic impact of geospatial services

With Google Maps, we’re committed to creating a rich, deep, and detailed understanding of the world. By digitizing and providing access to a wealth of information about the real world, we allow people to easily explore the world around them, provide tools for businesses to attract and connect with customers, power map and location experiences for third party apps and websites, and enable NGOs and governments to leverage our map and resources to tackle real-world challenges like urban planning or emergency response.

Google is continually looking for ways to add value––for our users, for local businesses, and for our partners across many industries. We want to stretch people’s perceptions of what a map can do for them, of the types of questions we can answer about the world, and the tasks we can help with. And to do that, we need to understand maps today and the impact they have on people’s lives.

With this in mind, we commissioned a detailed study to look at the impact of the geospatial industry—the ecosystem of industries that rely on geospatial technology (both online and offline)—and the direct benefit it provides to people, businesses and society. We worked with AlphaBeta, a strategy advisory business, to analyze the global impact of the geospatial industry in 2016. We asked AlphaBeta to highlight some of their findings and the methodology behind them. — Jen Fitzpatrick, VP Google Maps


At AlphaBeta, we’re passionate about identifying the forces shaping global markets and developing practical plans to create prosperity and well-being. We believe that geospatial technology is one of these forces, which is why we recently undertook research, commissioned by Google, to evaluate the impact of digital maps and their underlying technologies.

We asked ourselves: what is the full value of digital maps for users? How is this technology affecting the broader economic environment? How can societies make the most out of it?

We used consumer surveys across 22 countries spanning six regions, and other estimation approaches (such as big data analysis of online job postings), and found that geospatial services make an impact in three key ways:

Geospatial1

Consumer benefits
Maps help people move and shop in a faster and more efficient way. For example, not only do digital maps reduce travel time, they also help people save time on purchases by providing information like directions and product availability. By helping people plan routes in areas they aren’t familiar with, maps also improve public safety.

Geospatial2
Business benefits

Maps help make small and large businesses more visible, productive and profitable. By providing useful facts such as store hours, contact information and reviews, maps help drive sales—particularly important for small businesses that may find potential new customers without incurring additional advertising costs. Geospatial services also play a strategic role in helping companies in sectors covering approximately three quarters of the world’s GDP raise revenues and/or diminish costs. For example, retail companies use digital maps for market research and to identify the most profitable locations for their network of stores.

Geospatial3
Societal benefits

Finally, maps have positive spillover effects on the environment and societies around the world—for example, by creating jobs and reducing CO2 emissions through more efficient vehicle trips and easier identification of alternative transportation options. Geospatial technology can also play a role in emergencies—such as helping people prepare for a natural disaster by highlighting flood-risk areas.

The impact of geospatial services also varies from country to country—showing that there’s still room in many places to maximize the benefits of geospatial services for everyone. To do so, the geospatial industry, businesses, NGOs and governments in these areas will need to work together to promote, adopt and implement existing and new applications of geospatial technology.

To find out more, visit www.valueoftheweb.com.


The economic impact of geospatial services

With Google Maps, we’re committed to creating a rich, deep, and detailed understanding of the world. By digitizing and providing access to a wealth of information about the real world, we allow people to easily explore the world around them, provide tools for businesses to attract and connect with customers, power map and location experiences for third party apps and websites, and enable NGOs and governments to leverage our map and resources to tackle real-world challenges like urban planning or emergency response.

Google is continually looking for ways to add value––for our users, for local businesses, and for our partners across many industries. We want to stretch people’s perceptions of what a map can do for them, of the types of questions we can answer about the world, and the tasks we can help with. And to do that, we need to understand maps today and the impact they have on people’s lives.

With this in mind, we commissioned a detailed study to look at the impact of the geospatial industry—the ecosystem of industries that rely on geospatial technology (both online and offline)—and the direct benefit it provides to people, businesses and society. We worked with AlphaBeta, a strategy advisory business, to analyze the global impact of the geospatial industry in 2016. We asked AlphaBeta to highlight some of their findings and the methodology behind them. — Jen Fitzpatrick, VP Google Maps


At AlphaBeta, we’re passionate about identifying the forces shaping global markets and developing practical plans to create prosperity and well-being. We believe that geospatial technology is one of these forces, which is why we recently undertook research, commissioned by Google, to evaluate the impact of digital maps and their underlying technologies.

We asked ourselves: what is the full value of digital maps for users? How is this technology affecting the broader economic environment? How can societies make the most out of it?

We used consumer surveys across 22 countries spanning six regions, and other estimation approaches (such as big data analysis of online job postings), and found that geospatial services make an impact in three key ways:

Geospatial1

Consumer benefits
Maps help people move and shop in a faster and more efficient way. For example, not only do digital maps reduce travel time, they also help people save time on purchases by providing information like directions and product availability. By helping people plan routes in areas they aren’t familiar with, maps also improve public safety.

Geospatial2
Business benefits

Maps help make small and large businesses more visible, productive and profitable. By providing useful facts such as store hours, contact information and reviews, maps help drive sales—particularly important for small businesses that may find potential new customers without incurring additional advertising costs. Geospatial services also play a strategic role in helping companies in sectors covering approximately three quarters of the world’s GDP raise revenues and/or diminish costs. For example, retail companies use digital maps for market research and to identify the most profitable locations for their network of stores.

Geospatial3
Societal benefits

Finally, maps have positive spillover effects on the environment and societies around the world—for example, by creating jobs and reducing CO2 emissions through more efficient vehicle trips and easier identification of alternative transportation options. Geospatial technology can also play a role in emergencies—such as helping people prepare for a natural disaster by highlighting flood-risk areas.

The impact of geospatial services also varies from country to country—showing that there’s still room in many places to maximize the benefits of geospatial services for everyone. To do so, the geospatial industry, businesses, NGOs and governments in these areas will need to work together to promote, adopt and implement existing and new applications of geospatial technology.

To find out more, visit www.valueoftheweb.com.


Source: Google LatLong


View the world through someone else’s lens in Google Earth

Every day, hundreds of millions of people are snapping photos of the world around them. What if you could explore the world through the eyes of all those people? Starting today you're invited to explore a global map of crowdsourced photos in Google Earth. Take a walk around Shinto shrines or hang out on a beach in Bora Bora—wherever you look, you're bound to find a unique perspective on the world.

To get started, open the Google Earth app on Android and iOS, or go to Google Earth in your Chrome browser on desktop. Open the main menu and turn on the Photos toggle. As you explore the world and zoom in, relevant photos from each location will appear. Click on any thumbnail to see a full-screen version of the photo, and then flip through related photos.

photos in Earth

To build this new experience, we used finely-tuned machine learning to pull the most beautiful and interesting photos from the millions and millions already shared in Google Maps by Local Guides and other contributors. This means that you can add your own great photos—and if you've already posted some, start looking for your photos in Earth.

Whether you're looking for travel inspiration, preparing a geography report for school, or simply taking flight from the comfort of your couch, the new Photos layer gives you the ability to look at far off places up close. And with new photos being added every day, there's a great reason to keep coming back for more.

Turn around, bright eyes… and experience the total solar eclipse with Google

Move over, blue moon—there’s a more rare astronomical event in town. For the first time since 1979, a total eclipse of the sun is coming to the continental United States this Monday, August 21. Starting on the west coast around 9 a.m., the moon will begin to block the face of the sun. Not long later, the moon will completely cover the sun, leaving only the bright corona visible for as long as two minutes and 40 seconds.

Whether you’re traveling to see the “totality,” catching a glimpse of the partial eclipse from another location, or simply curious, Google can help you learn more about this unique moment. Grab your solar glasses and peep what we’ve got in store:

Live from the solar eclipse

Even if you’re not in the path of the solar eclipse you can tune to YouTube to watch the magic unfold live as it crosses over the U.S. Catch livestreams from NASA, The Weather Channel, Exploratorium, Discovery's Science Channel, and Univision.

Sun, moon and Google Earth

With a new Voyager story in Google Earth, you can learn more about the science behind the eclipse. You can also see what it will look like where you live.

Futures made of virtual totality

If you’re not in 70 mile wide path of totality, fret not. Travel to Mt. Jefferson, OR in Google Earth VR (on Rift and Vive) and view it in virtual reality. From the menu, select Total Solar Eclipse to get a view from the center of the action.

Lights, camera, astronomical action

We’re working with UC Berkeley, other partners and volunteer photographers to capture images of the sun’s corona at the moment of totality for use in scientific research. We’re also using our technology to algorithmically align these images into the Eclipse Megamovie, a continuous view of the eclipse. Read about some of the people involved in this project, and stay tuned for the complete Megamovie soon after the eclipse on https://eclipsemega.movie.

It’s a bird, it’s a plane, it’s Android O!

People worldwide have explained solar eclipses through the lens of myth and legend for centuries. This year, there’s a new supernatural being whose identity will be revealed as the sun and the moon do their celestial dance. Get ready to meet Android O at android.com/o.

While a solar eclipse is a pretty rare astronomical event, don’t worry it’s not too early to start planning for the next one passing over the United States on October 14, 2023. You can always set a Google Calendar reminder to make sure you don’t forget.

Source: Android


Turn around, bright eyes… and experience the total solar eclipse with Google

Move over, blue moon—there’s a more rare astronomical event in town. For the first time since 1979, a total eclipse of the sun is coming to the continental United States this Monday, August 21. Starting on the west coast around 9 a.m., the moon will begin to block the face of the sun. Not long later, the moon will completely cover the sun, leaving only the bright corona visible for as long as two minutes and 40 seconds.

Whether you’re traveling to see the “totality,” catching a glimpse of the partial eclipse from another location, or simply curious, Google can help you learn more about this unique moment. Grab your solar glasses and peep what we’ve got in store:

Live from the solar eclipse

Even if you’re not in the path of the solar eclipse you can tune to YouTube to watch the magic unfold live as it crosses over the U.S. Catch livestreams from NASA, The Weather Channel, Exploratorium, Discovery's Science Channel, and Univision.

Sun, moon and Google Earth

With a new Voyager story in Google Earth, you can learn more about the science behind the eclipse. You can also see what it will look like where you live.

Futures made of virtual totality

If you’re not in 70 mile wide path of totality, fret not. Travel to Mt. Jefferson, OR in Google Earth VR (on Rift and Vive) and view it in virtual reality. From the menu, select Total Solar Eclipse to get a view from the center of the action.

Lights, camera, astronomical action

We’re working with UC Berkeley, other partners and volunteer photographers to capture images of the sun’s corona at the moment of totality for use in scientific research. We’re also using our technology to algorithmically align these images into the Eclipse Megamovie, a continuous view of the eclipse. Read about some of the people involved in this project, and stay tuned for the complete Megamovie soon after the eclipse on https://eclipsemega.movie.

It’s a bird, it’s a plane, it’s Android O!

People worldwide have explained solar eclipses through the lens of myth and legend for centuries. This year, there’s a new supernatural being whose identity will be revealed as the sun and the moon do their celestial dance. Get ready to meet Android O at android.com/o.

While a solar eclipse is a pretty rare astronomical event, don’t worry it’s not too early to start planning for the next one passing over the United States on October 14, 2023. You can always set a Google Calendar reminder to make sure you don’t forget.

Source: Search


Turn around, bright eyes… and experience the total solar eclipse with Google

Move over, blue moon—there’s a more rare astronomical event in town. For the first time since 1979, a total eclipse of the sun is coming to the continental United States this Monday, August 21. Starting on the west coast around 9 a.m., the moon will begin to block the face of the sun. Not long later, the moon will completely cover the sun, leaving only the bright corona visible for as long as two minutes and 40 seconds.

Whether you’re traveling to see the “totality,” catching a glimpse of the partial eclipse from another location, or simply curious, Google can help you learn more about this unique moment. Grab your solar glasses and peep what we’ve got in store:

Live from the solar eclipse

Even if you’re not in the path of the solar eclipse you can tune to YouTube to watch the magic unfold live as it crosses over the U.S. Catch livestreams from NASA, The Weather Channel, Exploratorium, Discovery's Science Channel, and Univision.

Sun, moon and Google Earth

With a new Voyager story in Google Earth, you can learn more about the science behind the eclipse. You can also see what it will look like where you live.

Futures made of virtual totality

If you’re not in 70 mile wide path of totality, fret not. Travel to Mt. Jefferson, OR in Google Earth VR (on Rift and Vive) and view it in virtual reality. From the menu, select Total Solar Eclipse to get a view from the center of the action.

Lights, camera, astronomical action

We’re working with UC Berkeley, other partners and volunteer photographers to capture images of the sun’s corona at the moment of totality for use in scientific research. We’re also using our technology to algorithmically align these images into the Eclipse Megamovie, a continuous view of the eclipse. Read about some of the people involved in this project, and stay tuned for the complete Megamovie soon after the eclipse on https://eclipsemega.movie.

It’s a bird, it’s a plane, it’s Android O!

People worldwide have explained solar eclipses through the lens of myth and legend for centuries. This year, there’s a new supernatural being whose identity will be revealed as the sun and the moon do their celestial dance. Get ready to meet Android O at android.com/o.

While a solar eclipse is a pretty rare astrological event, don’t worry it’s not too early to start planning for the next one passing over the United States on October 14, 2023. You can always set a Google Calendar reminder to make sure you don’t forget.

Source: Android


There’s no place like home, in Google Earth

When you opened Google Earth for the very first time, where did you go? For most people there's a common destination: Home. The definition of "home" changes by country, culture and climate. So as part of the relaunch of Google Earth back in April, we introduced This is Home, an interactive tour to five traditional homes around the world. You could step inside the colorful home of Kancha Sherpa in Nepal, or head to the desert and learn how an extended drought changed the lives of the Bedouin people.


Since then, we’ve traveled to dozens more homes across six continents and today we’re bringing 22 new homes and cultures to explore in Google Earth.
Kenya
This is Ngaramat Loongito, Kenya, home to a Maasai community. Photo courtesy of Maasai Wilderness Conservation Trust

Start with a Torajan home, built to withstand Indonesia’s wet season. Then head to Fujian Province, China, to peek inside the immense walls the Hakka people built to keep away bandits, beasts and warlords. See the shape-shifting yurt homes Mongolian country-dwellers use to move where their herds roam. Visit a village on Madagascar’s southwest coast where the Vezo people live off the third largest coral reef system in the world. Finally, see how a Paiwan shaman has integrated her spirituality into the walls of her home in Taiwan.

Splash

To tell these stories, we worked with partners and communities to digitally preserve homes of different cultures in Street View. Many of these homes belong to indigenous people, such as The Garasia people of India, the Chatino people of Mexico, the Torajan people of Indonesia, and the Māori people of New Zealand. Their homes represent their unique cultural identity and ways of relating to the environment.


Some of the images and stories provide a snapshot in time of cultures, who face economic, environmental and population pressures. For example, the Inuit people of Sanikiluaq have been building igloos for schoolchildren to learn in for decades, but in recent winters, conditions haven’t been cold enough to create the right type of snow. It’s important to document these lifestyles now, because some may be disappearing.

Thank you to the families who shared their homes, their customs and their culture with the world!


Bringing the Dandi March to life in an all-new Google Earth Voyager story

https://lh3.googleusercontent.com/vZefiIWSAZhCFRAVJRtB9Bgu0ALmQQlB_l-Ig_hcHk_tCJcTB-x5Wuj3adFoKBZfKkwkHqCh0d1mOytA1dhidHKrT5nnFlM3xAsFpQP0LOef5hTm8RQF5bpi1HTKLZljGMKW4O5R
87 years ago, Mahatma Gandhi embarked on a seminal journey with 78 of his followers -- one that would eventually help turn the tide in India’s freedom movement. Back then, nobody on that long road would imagine a reality where future generations could retrace their very steps.


Thanks to the all-new Dandi March story in Google Earth's Voyager, which features map data, compelling storytelling and archival photographs (many of which have never been released) users can now experience the emotion felt on that long trek toward independence.




This Voyager story takes you through a journey retracing the steps of Mahatma Gandhi's Salt March from Sabarmati to Dandi in his campaign for India's freedom. The story is told in the words of Gandhi's great-grandson, Tushar Gandhi, based on his family knowledge and his own retracing of the march in 2005, on its 75th anniversary. This full story has never been told before.


Told over 22 slides, this Google Earth experience relates each key stage of Gandhi’s journey to specific locations along the way, recounting what happened at that location along with a photograph taken at the time. From their first stop at the Gujarat Vidhyapeeth University, learn about the thatched hut built by the townspeople of Vasana, and the heartwarming incident of a boat owner who ferried almost 400 volunteers and villagers across the Narmada river free of charge.


As you click through the story, the map dynamically shifts and ‘flies’ to each location, where at any time you can zoom in, and pan around the scene.


Go ahead -- immerse yourself into a slice of history that is so central to the freedom we enjoy today.


Happy independence day.


“I know the path. It is straight and narrow. It is like the edge of a sword. I rejoice to walk on it”
— M K Gandhi

Posted by Gopal Shah, Product Manager, Google Earth

Seeing is believing in the fight against climate change

In 2005, more than a thousand of acres of land in my hometown in the Santa Cruz mountains were under threat from a proposed logging contract that would have severely damaged our ecosystem by tearing down ancient Redwoods, increasing potential fire danger and endangering public safety. As part of the community group Neighbors Against Irresponsible Logging, I used Google Earth to build a flyover of the area to show how closely this logging would take place to residential life, and the dangers it would create. Making geographic data visible and easily intelligible helped to bring together the community to defeat the logging proposal. Seeing is often believing.

That’s the core mission behind Google Earth. We aim to build the most detailed and realistic digital replica of our changing planet and make it universally accessible to the public—a utility for all. We’re trying to fix what former Vice President Al Gore, in his speech on the Digital Earth, called the challenge of “turning raw data into understandable information.”

Emerging technologies like our own Google Earth Engine and Google Cloud Machine Learning, and artificial intelligence in general are doing just that: empowering scientists and practitioners to create solutions at the cutting edge of global sustainability, and turning the mountains of geo-data we have into the insights and knowledge needed to guide better decision-making. This work helps drive adoption of renewable energy technologies such as solar, and allows us to better understand and manage the world’s forests, oceans, water and air.

Our team had the chance to sit down with former Vice President Al Gore to discuss the roles of data, tools and technology in solving the climate crisis.

We’re grateful to leaders like Al Gore, and all who act as stewards of our shared planetary home. The last decade has seen immense technological progress—and we'll continue to work on data and tools to guide us to a more sustainable world.

Plan your next adventure with the new Google Earth for iOS app

Summer is one of my favorite seasons. It's a time to travel with my family, for discovering new places and creating new memories. Google Earth is where I turn to for travel ideas. Just last month I was exploring Canada's National Parks. Inspired by the beautiful outdoor imagery, I'm planning to hit the road with my wife and kids in a couple weeks, up the coast to Hoh Rain Forest in Washington, and then onward to beautiful Victoria, Canada, home of the Pacific Rim National Park Reserve.

And starting today, if you’re an iOS user, you can download Google Earth and discover your next travel destination, too.

Swipe to explore

In April, we introduced a brand-new version of Google Earth on the web and Android, and with  Google Earth for iOS, you’ll see the same major upgrade.

iphone_ipad_googleearth.png

Find travel inspiration with Voyager

Half the fun of travel is planning your trip. Voyager, our new interactive stories feature in Google Earth, can inspire your next travel destination. Under the Travel category, you’ll find detailed multi-day itineraries for 17 cities, from Paris with Kids to Beyond the Beaches of Rio de Janeiro.

Maybe you’re a lover of the outdoors? Visit the brown bears of Alaska’s Katmai National Park, ride the curl with Super Surf Spots, or trek Machu Picchu. Culture buff? Discover a new exhibit with Museums Around the World or follow in the footsteps of the Fab Four with Beatlemania. With more than 140 stories in eight languages, Voyager has travel ideas for just about everybody.

Become an expert with Knowledge Cards

Once you’ve got a few destinations in mind, your inner tour guide will want to brush up on history and trivia with Knowledge Cards. These cards feature rich information about thousands of places and landmarks around the world. Perfect while you lead your friends around a new city.

Earth_iOS_Tokyo.gif
Search for a place and see related facts with Knowledge Cards.

For the wanderers, try “I’m Feeling Lucky”

Some of us like to leave our travel up to chance—serendipity can often lead to our most memorable experiences. Roll the dice with "I'm Feeling Lucky" and see where the world takes you.

Earth_iOS_Feeling-Lucky.gif
Tap (or roll) the dice in the toolbar to jump to someplace new.

Share your finds with Postcards

Finally, to get your family excited for that upcoming trip—and maybe inspire a little envy from those in your social network—share a Postcard of the beautiful places you find in Earth. Here’s a tip: To get the camera angle just right, use the 3D button or tilt the map with two fingers to see places in stunning 3D. Then tap the camera icon in the toolbar to snap a pic.

earthpostcards on ios.png
Postcards from Earth: Golden Gate Bridge and Christ the Redeemer

Download the new Google Earth from the iTunes App Store, and let it inspire your next summer adventure.