Category Archives: Inside Search Blog

The official Google Search blog

How we search for bow wows and meows

It’s not quite caturday, and we’re a few months away from the dog days of summer, but searches for pets never paws. Around the world, people constantly ask Google questions about their furry friends, so there’s no time like the present for a good old fashioned (OMG-look-at-that-little) face-off.


Data visualization designer Nadieh Bremer, lover of canines and felines alike, worked with our News Lab team to capture all your cat-like curiosity about why your purr-fect pals (or barky buds) act the way they do using Google Trends data. Today we’re sharing a delightful new site that digs into those questions, and even throws us a bone and answers a few.

Why do cats and dogs title

Quirky Questions

Why do cats like boxes? Why are they afraid of cucumbers? (Scaredy cats!) Why do they like to knead soft surfaces? You asked (literally), and we (attempt to) answer. Visit the site to explore these questions, and more!

Dog eat grass

Why do dogs...

  • Lick

  • Eat grass

  • Eat poop

  • Howl

  • Hump

  • Smell

  • Bark

  • Shake

  • Scratch

  • Bite

Cat knead

Why do cats...

  • Purr

  • Knead

  • Lick

  • Meow

  • Bite

  • Rub

  • Scratch

  • Eat grass

  • Sleep so much

  • Like boxes


Global Pet Preferences

We may not all definitively be a cat or dog “person,” but when it comes to searches, every country leans one way or another. Dive in and doggie-paddle around in nation-by-nation data.


Dog and Cat Searches Globally

If the site didn’t quite satiate your need for pet knowledge, I’ll leave you with my own assessment that answers some of the most iconic cat and dog questions of all time:


Do cats really rule? Inconclusive. Do dogs really drool? I’ve seen some evidence.

Source: Search


Get the scoop on Hollywood’s big night with help from Google

It’s awards season, and that means glitz, glam and gold statues. Google is making it easy to keep up with your favorite flicks and celebs no matter where you turn, with new ways to stay up on the buzz with Google Search, Google Images and Google News.  

And as we await the announcements of Sunday’s winners, we took a look at the celebs and movies people have searched for—and the trailers they’ve watched on YouTube—to see who and what is capturing our attention, both on and off the screen.

Red Carpet Read-out

It’s arguably everyone’s favorite part of the night. Actors and actresses alike strut their stuff on the red carpet, and many people turn to Google Images to check out their camera-ready looks.

Stay up-to-date on your favorite celebrities this Sunday with a special “Latest” section on Google Images, available on mobile web browsers. If you search for pictures from the red carpet, or a celebrity nominated for an award, Google Images will not only show you the most relevant web pages and photos from across the web related to your search, but will show you the most recent images, too.

But before we get into this year’s red carpet looks, we decided to look back at the past 10 years of worldwide Oscars fashion searches on Google Images to see which stars shone brightest:

  1. Anne Hathaway
  2. Jennifer Lopez
  3. Jennifer Lawrence
  4. Charlize Theron
  5. Scarlett Johansson
  6. Cate Blanchett
  7. Natalie Portman
  8. Halle Berry
  9. Angelina Jolie
  10. Olivia Wilde

Popular Performers

To help you learn more about your favorite celebrities, we recently launched stories on Knowledge Panels in Search, which provide an overview of notable moments from their lives and help you visually discover information from across the web. For the first time, we’re bringing these stories to Google Images, and we’re also introducing new stories about popular events like award shows.

Rolling out this week, if you search for nominees on Search or Google Images, you’ll see a story showcasing information about their nominations, fellow nominees and other nods they’ve received throughout the 2019 awards season.  Searches for “Oscars” have been on the rise leading up to the big night, and Search can help you explore more info about the films and actors, and stay up to date as results roll in on Sunday. If you want to go in depth, Google News will help you dive into all the news stories behind the nominees, red carpet, presenters and more.

You may have your guesses about which roles will earn top acting prizes, and we have the trends to see who’s coming out on top in Search. Here are the nominees leading the pack in search interest for Sunday’s top categories:

Actor in a leading role

  1. Bradley Cooper
  2. Rami Malek
  3. Christian Bale
  4. Viggo Mortensen
  5. Willem Dafoe

Actress in a leading role

  1. Lady Gaga
  2. Melissa McCarthy
  3. Glenn Close
  4. Olivia Colman
  5. Yalitza Aparicio

Actor in a supporting role

  1. Sam Elliott
  2. Adam Driver
  3. Sam Rockwell
  4. Mahershala Ali
  5. Richard E. Grant

Actress in supporting role

  1. Emma Stone
  2. Amy Adams
  3. Rachel Weisz
  4. Regina King
  5. Marina de Tavira

Favorite Flicks

If you’re placing any bets on the big screen’s best films of the year, perhaps you can take a hint from top lists from Search and YouTube. Even if they don’t take home a statue, these films have captured people’s hearts this year.

Top viewed Best Picture trailers on YouTube

  1. Black Panther
  2. Bohemian Rhapsody
  3. A Star is Born
  4. BlacKkKlansman
  5. Vice
  6. Green Book
  7. The Favourite
  8. Roma

Top searched Animated feature film nominees

  1. Incredibles 2
  2. Ralph Breaks the Internet
  3. Isle of Dogs
  4. Spider-man: Into the Spider-verse
  5. Mirai

Top searched Foreign Language Film nominees

  1. Roma
  2. Cold War
  3. Shoplifters
  4. Capernaum
  5. Never Look Away

Top searched Best Documentary Feature nominees

  1. Free Solo
  2. RBG
  3. Minding the Gap
  4. Of Fathers and Sons
  5. Hale County This Morning, This Evening


Thank you to my agent, producer, director, fellow castmates and everyone who made this blog post possible. *orchestra begins playing, exit stage right*


Source: Search


Supporting the military community for whatever’s next

In August 2018, Google made a commitment to veterans, military spouses, and service members transitioning to civilian careers. At that time, we announced a job search experience that uses military occupational specialty codes to connect service members and veterans with open jobs that call for skills developed during their time in service.

In the months since, we’ve continued our work to make it even more useful for those who are searching for civilian jobs and the amazing people who support and guide them. People like Kristen Rheinlander, who works as the Transition Site Manager of the USO Pathfinder Program at Fort Hood, Texas. A self-described Army brat whose father served in the military for 25 years, Kristen came to the USO as a volunteer 4 years ago. Today, she heads up a team that works with service members and their families as they prepare for a new challenge: figuring out what comes next.

GWG image1

Every new challenge has a first step, and for Kristen, it starts with helping people see the connections between the skills they developed in the military and civilian jobs. By introducing her clients to the Google Search tool early in the process, she’s able to show them the types of occupations that align with their expertise, whether demand for a field is projected to grow, and active job listings in a given geographic area. It’s a confidence booster, she says—the search tool is a translator that “puts words to the unknown,” providing greater clarity for clients unsure of which roles, companies, and industries align with what they’re looking to do next. After finding a lead through the Google Search tool, Kristen works with her clients to begin crafting resumes that highlight their military experiences in language civilian employers use and understand.

Helping people find connections between skills developed in the military and civilian jobs is just one of the many ways we’re working to create useful tools and programs for transitioning service members, veterans, and military families—a community that’s sacrificed so much in service to our country. For the over 2.5 million veterans who’ve decided that their next step is owning their own business, we’ve created a “Veteran-Led” attribute for their Google My Business profiles. With this badge, veteran-led businesses stand out across Google Search and Maps. And for transitioning service members and military spouses who are interested in the growing field of IT support, we’ve made it easier for them to earn Google’s IT Support Professional Certificate through a $2.5 million grant to the USO.

Visit Grow with Google to learn more about job search and our other tools and programs for veterans.

Through these resources, we’re working to help service members, veterans, and their families prepare #ForWhateversNext.

Source: Search


Touchdown! Score with Search and Assistant for Sunday’s Big Game

As the Patriots and Rams head to Atlanta for Sunday’s big spectacle, you can turn to Search and the Google Assistant to stay-in-the-know and get some help prepping to watch the game. We’re taking a look at real-time Google Trends data to see the top questions and topics people are searching for and scoring some pro tips from the Assistant before kick-off.


State-by-State Showdown

We can’t say whether it’s fandom driving the searches, but this year’s AFC champs are dominating search interest in most states in the U.S.

SB Team Search

US: Search interest state-by-state, past week, as of January 30

Focus on the Field

If you’re gearing up for another G.O.A.T. debate, you can keep an eye on which players are capturing football fans’ attention. (Hint: looks like Brady is collecting searches like he is rings.)


SB Player Search 2019

US: Top searched Super Bowl players, past week, as of January 30

And the players won’t be the only things turning heads this Sunday. The much-anticipated halftime show also has people searching for this year’s performers Maroon 5, Travis Scott and Big Boi.

SB Halftime 2019

US: Top searched halftime performers, past week, as of January 30

Game Day Grub

Regardless of your football or musical preferences, snacks are something that everyone can get excited about. For inspiration on what to make, look no further than the most uniquely-searched Super Bowl recipes by state this year.

Map of Super Bowl Foods State-by-state

To stay up-to-date on other trends that are topping the charts this weekend, follow along on our Google Trends page.


Call an Audible

Everyone has their own game plan for Sunday, and the Assistant has simple ways to help you get in the game—even if football isn’t typically your thing.

  • Whether you’re a seasoned fan or new to the game, say “Hey Google, help me talk like a football fan” and the Assistant will help you speak like a pro. Insider tip: If the team you’re rooting for is on defense, just say “Put more pressure on the quarterback!”

  • This year, the Assistant will even share its prediction for how the game might play out. Simply ask, “Hey Google, who’s going to win the big game?” Hint: the Assistant can’t help but root for the underdog.

  • When it comes time to celebrate your team scoring, don’t forget to bring the Assistant along for the fun. Say it with me, now: “Hey Google, touchdown!”

No matter who you’re rooting for this year, Search and the Assistant are here to help you get game day ready.

Source: Search


Pick up where you left off on Search

While we’ve probably all turned to Google to settle a bet, often we need more than just a quick answer.


You might be looking for information to help you complete a longer-running task, whether it’s meal planning for a new food regimen, researching new stretching routines for post-gym recovery or picking up a new hobby. You might come back to Search to find information on the same topic, hoping to retrace your steps or discover new, related ideas.


To help you with these ongoing search journeys, we’re launching new activity cards to help you pick up where you left off. If you’re logged into your Google account and search for topics and hobbies like cooking, interior design, fashion, skincare and beauty, fitness, photography and more, you may find an activity card at the top of the results page that provides easy ways to continue your exploration.

Search Activity Card

You’ll find links to pages you’ve visited in the past along with searches you’ve done. From there, you can easily click back to that recipe that you tried and loved, or re-issue a search to discover new facets of that topic.


If you want to mark a page to read or reference later, just touch and hold the link to quickly add items on your activity card to a collection. You can access  your collections by tapping the menu on the top left of the Search page (on mobile web), or through the bottom bar of the Google app.

Save from Search activity card

You can control what appears in your activity card by pressing to delete an item or turn off cards by tapping the 3-dot icon. For more options to customize your Search experience, you can access your full history and settings right in Search.


Activity cards will roll out today on mobile web and the Google app in English in the U.S. As you’re looking to build new habits or pick up new tasks in the new year--whether sticking to an exercise regimen, sprucing up your winter wardrobe, or collecting new ideas for your home--we hope this new feature helps you along your way and makes your search history more accessible and useful.

Source: Search


Say مرحبا, msawa, mihofnima or hello! to 500 languages on Gboard

Our goal with Gboard is to help you communicate in a way that’s comfortable and natural, regardless of the language you speak. While the ten most common languages cover about half of the world's population, many more thousands of languages are spoken by the other half. As the Next Billion Users come online, technology needs to support their languages so they can get the most out of using the internet. Today, Gboard offers more than 500 language varieties on Android, bringing a smart, AI-driven typing experience to many more people around the world. This means that more than 90% of the world can now type in their first language with Gboard, with keyboard layouts tailored to each language and typing smarts like autocorrect and predictive text.


In December 2016, Gboard first launched on Android with about 100 language varieties. Over the last few months, more than one hundred new languages have been added to Gboard, such as Nigerian Pidgin (~30 million speakers), Rangpuri (~15 million speakers), Balinese (~3 million speakers), Pontic Greek (~800,000 speakers) and many more.


A quick look at the layouts below shows the sheer diversity of input methods used across the world every day:

Gboard currently supports more than 40 writing systems across the world, ranging from alphabets used across many languages, like Roman and Cyrillic, to scripts that are used for only one language, like Ol Chiki (used for Santali).

Building technology that works across languages is important: without a keyboard tailored to your language, simple things like messaging friends or family can be a challenge. Often, keyboard apps don’t support the characters and scripts used for languages with a smaller speaking population. As an example, the Nigerian language "Ásụ̀sụ̀ Ị̀gbò" is impossible to type on an English keyboard. Plus, wouldn't it be frustrating to see nearly every word you type incorrectly autocorrected into another language?


Many of Gboard’s newly added languages are traditionally not widely written, such as in newspapers or books, so they’re rarely found online. But as we spend more time on our phones on messaging apps and social media, people are now typing in these languages more than ever. The ability to easily type in these languages lets people communicate with others in the language they would normally speak face-to-face as well.


How we add new languages to Gboard

In addition to designing a new keyboard layout, every time a new language is added to Gboard we create a new machine learning language model. This model trains Gboard to know when and how to autocorrect your typing, or to predict your next word. For languages like English, which has only about 30 characters and large amounts of written materials widely available, this is easy. For many of the world's languages, though, this process is much harder.


In order to train our machine learning language models, we need a text corpus (which is a database of lots of available texts written in a particular language). Often, finding text data in these languages can be challenging. When we can’t find data online, we’ll share a list of writing prompts with native speakers, so we can create new text corpora from scratch. (You can read more about our crawling efforts for these languages in one of our recent research papers.)


Next, we focus on the layout design. Layout design for a new language on Gboard requires careful investigation and research to fit in all the characters in a way that makes sense to native speakers. If there isn’t a lot of information for the language available online, we'll analyze text corpora to figure out which characters to include and to determine how frequently they’re used.


Depending on the language, we may tailor aspects of the layout, like the set of digits—for example, while English uses 0123456789, Hindi and other Indian languages written in Devanagari use ०१२३४५६७८९. Once we've built support for a language, we always invite a group of native speakers to test and fill out a survey to understand their typing experience.


To see if your language is already supported in our latest Gboard release in the Play Store, check out the list of supported languages in our help center.

Source: Search


Imagining new ways to learn Morse code’s dots and dashes

We first met Emmett at Adaptive Design Association, an organization near Google’s NYC office that builds custom adaptations for children with disabilities. Communicating for him is difficult—he uses a clear plastic word board and looks at specific squares to try and get across what he wants to say. We thought we might be able to help.

At the time, we were working on a special Morse Code layout for Gboard. With its simple dot and dash encoding, Morse is a good fit for assistive tech like switch access and sip-and-puff devices. Emmett was hoping to learn Morse as a more robust form of communication, and we wanted to make a small game to help him learn the new alphabet.

Our first attempt was a small connect-the-dots spelling toy that drew Emmett's favorite cartoon character and only took a few days to build. After watching Emmett get set up with his switches and start excitedly conquering pieces of the little Morse toy, we knew we wanted to do more. We partnered with Adaptive Design on a 48 hour hackathon, where independent designers and game developers worked with Emmett and another 4 kids to prototype games that made Morse code fun to learn.

The kids played the role of creative directors, using their imagination to set the vision for their own games. Each game reflected their interests and personalities. Hannah’s passion for music led to a game where you play notes by typing them in Morse. Matthew combined his interest in soccer and spy thrillers to make a game where you shoot soccer balls at targets by typing their corresponding Morse letters. Emmett made a maze you solve writing different letters. Ben, who likes trains, made a game where YouTube videos are shown on a train once the correct letters are typed in Morse Code. And Olivia’s love for talent shows led to a game called “Alphabet’s Got Talent.”

We’re posting the code for each independent team's games on the Experiments with Google website, where you can also find open-source examples that will help you get started with your own Morse-based apps. If you’re a developer, we hope these resources will inspire you to get involved with the community and make a difference by building your own accessibility projects.

Source: Search


Friendsgiving? More like #trendsgiving

Across America, people celebrate next week’s day of thanks with their own unique traditions, and many come to Search for help to pull off Turkey Day like a pro. (In fact, you can simply search “Thanksgiving” and find video tips from expert chefs on how to master mashed potatoes or ideas to elevate a pumpkin pie!)

But there’s a cornucopia of searches you can do, and we took a look at some of the top and trending ideas that people are gobbling up to hone their side dish skills and perfect their pie game.

Pardon me, but how do you plan to prep your turkey?

There are many ways to toast a turkey, but here are the preferred cooking methods across the U.S. this year. While the Eastern Seaboard and some of the Southwest is fond of frying, smoked birds are booming in nearly half the country. Hawaii joins New England in sticking to the classic roasted turkey.

turkey across america

Top turkey cooking methods in each state

Party fowl

As people gear up for one of the year’s biggest get-togethers for family and friends, questions arise about how to make sure that their fowl doesn’t flop and, this year, how to ensure that the bird they select is safe to eat. Here are some top turkey searches trending right now:

Let’s dish on sides

For many, Thanksgiving meals are more about the sweet and salty sides and the gravy train that goes along with them. But making a dinner that satisfies the dietary needs of all of your guests can be a challenge—and many of you are coming to search for ideas to tailor your menus accordingly. Here are a few insights around these diet-specific dish trends:

  • “Keto Thanksgiving” searches are hitting an all time high in 2018, with “keto Thanksgiving sides” up 70% YoY.

  • Vegan Thanksgiving” has the highest interest among diet-specific searches, more than double the search interest of “keto Thanksgiving” and “vegetarian Thanksgiving” searches.

  • “Gluten free Thanksgiving” is also on the rise, with searches for “gluten free thanksgiving sides” (+300% YoY), desserts (+100% YoY) and stuffing (+90% YoY) all trending up since last year.

Pie, in charts

Everyone has their own festive favorite when it comes to Thanksgiving Day dessert. Here’s a slice of the top pies people are searching for:


pie chart

Many of these pie preferences can be regional, too. Here are the places where the top pies are poppin’ on Search.

thanksgiving pies

No matter how you celebrate and give thanks, you can find all the ideas you need on Search, get to your friends and family quickly and safely with help from Google Maps, and get to gobbling up that grub.

Source: Search


May we GIF you a suggestion? Emojis and more on Gboard

We communicate in pictures more than ever before. Emoji, stickers, or GIFs often get your point across better than just words. Can you imagine celebrating a birthday without the cake emoji, or *life* without the Carlton GIF? Conversations would be so much more boring—and more misunderstood—without them.


For those of us who just can’t even without the perfect GIF ( … or emoji, or sticker), never fear, Gboard is here! On Gboard, you can search for stickers, emoji and GIFs, all at once. It also has a sticker store, regularly updated with stickers for people all over the world.


But with thousands of emoji and stickers, and an endless number of GIFs, it can sometimes take awhile to find the perfect way to say “I love you,” “hooray,” or anything else you’re trying to communicate.


Starting today for all Android users, Gboard will use AI to suggest GIFs, emoji and stickers to you related to your conversation. This makes it faster and easier to share your #feelings and your glowing personality with whoever you’re chatting with. Keep your eyes peeled for the “GIF” icon to appear in the top left corner of Gboard. Tap it, and you’ll see a selection of GIFs, emoji and stickers that Gboard thinks you might want to share.

glowg_expression.gif

So if you’re typing “Awesome!” Gboard will suggest this sticker:

bull stars

Or if you type “I’m sleepy”, you’ll get this emoji:

emoji

To make sure these suggestions are private to you and take place as fast as possible, this feature is processed entirely on your device. You can read more about the benefits of on-device AI here.


This feature is initially available globally in English only. Over time, we’ll expand Gboard suggestions to more languages, and more types of content to help you do and say more right from your conversation. In the meantime, we’ll leave you with this:

rocket

Source: Search


Protecting what we love about the internet: our efforts to stop online piracy

The internet has enabled people worldwide to connect, create and distribute new works of art like never before. A key part of preserving this creative economy is ensuring creators and artists have a way to share and make money from their content—and preventing the flow of money to those who seek to pirate that content. Today, we're releasing our latest update on those efforts..

Our 2018 "How Google Fights Piracy" report explains the programs, policies, and technology we put in place to combat piracy online and ensure continued opportunities for creators around the world.

We invest significantly in the technology, tools and resources that prevent copyright infringement on our platforms. We also work with others across the industry on efforts to combat piracy. These efforts appear to be having an effect: around the world, online piracy has been decreasing, while spending on legitimate content is rising across content categories.

Here are a few of our findings from this year's Piracy report:

  • $3 billion+:The amount YouTube has paid to rights holders who have monetized use of their content in other videos through Content ID, our industry-leading rights management tool.
  • $100 million+: The amount we’ve invested in building Content ID, including staffing and computing resources.
  • $1.8 billion+:The amount YouTube paid to the music industry from October 2017 to September 2018 in advertising revenue alone
  • 3 billion+:The number of URLs that were removed from Search for infringing copyright since launching a submission tool for copyright owners and their agents.
  • 10 million+:The number of ads that were disapproved by Google in 2017 that were suspected of copyright infringement or that linked to infringing sites.

As we continue our work in the years ahead, five principles guide our substantial investments in fighting piracy:

Create more and better legitimate alternatives: Piracy often arises when it's difficult for consumers to access legitimate content. By developing products that make it easy for users to access legitimate content, like Google Play Music and YouTube, Google helps drive revenue for creative industries and give consumers choice.

Follow the money: As the vast majority of sites dedicated to online piracy are doing so to make money, one way to combat them is to cut off their supply. We prevent actors that engage in copyright infringement from using our ads and monetization systems and we enforce these policies rigorously.

Be efficient, effective, and scalable: We strive to implement anti-piracy solutions that work at scale. For example, as early as 2010, we began making substantial investments in streamlining the copyright removal process for search results. As a result, these improved procedures allow us to process copyright removal requests for search results at the rate of millions per week.

Guard against abuse: Some actors will make false copyright infringement claims in order to have content they don't want online taken down. We’re committed to detecting and rejecting bogus infringement allegations, such as removals for political or competitive reasons.

Provide transparency: We’re committed to providing transparency. In our Transparency Report, we disclose the number of requests we receive from copyright owners and governments to remove information from our services.

Today, our services are generating more revenue for creators and rights holders, connecting more people with the content they love, and doing more to fight back against online piracy than ever before. We’re proud of the progress this report represents. Through continued innovation and partnership, we’re committed to curtailing infringement by bad actors while empowering the creative communities who make many of the things we love about the internet today.

Source: Search