Author Archives: Simon Rogers

Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.

Movies

The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 


Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel

Comedies

  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night

Dramas

  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra

Family 

  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link

Thrillers

  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit

Romance 

  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


Comedies 

  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag

Dramas 

  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll

Sci-Fi/Fantasy

  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search


Searching for style: trending fashion searches in 2019

Searching for fashion inspiration never goes out of style, and in 2019, people were busy investigating all the latest trends. For our annual Year in Search, we looked not only at the people, places and moments that made the year unique, but also the style icons and lewks that set 2019 apart.

Check out some of your favorite searches for celebs, red carpet get-ups, signature styles and fashion how-tos that trended this year.

Top Trending Celeb “Style” Searches

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Top Trending “Style” Searches

  1. Camp 

  2. E Girl

  3. E Boy

  4. Steampunk

  5. Harajuku

  6. Preppy

  7. Yankii

  8. Vintage

  9. VSCO

  10. Emo

Top Trending Red Carpet Searches

  1. Billy Porter

  2. Cardi B

  3. Lady Gaga

  4. Amy Schumer husband

  5. Jenny McCarthy

  6. BTS Grammy

  7. Caitlyn Jenner

  8. Richard Madden Golden Globes

  9. Brie Larson

  10. Brienne of Tarth

Top Trending “How to wear” Searches

  1. How to wear a beret

  2. How to wear a flannel

  3. How to wear duck boots

  4. How to wear an infinity scarf

  5. How to wear booties with jeans

  6. How to wear suspenders

  7. How to wear beanies

  8. How to wear a jean jacket

  9. How to wear a fanny pack

  10. How to wear a headband

Top Trending Female Celeb Looks

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi B yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on The Voice
  9. Billie Eilish outfit
  10. Beyonce Formation outfit

Top Trending Male Celeb Looks 

  1. Cam Newton outfit
  2. Gardner Minshew outfit
  3. Lil Wayne outfit
  4. Devin Bush outfit
  5. The Rock fanny pack outfit
  6. James Charles Coachella outfit
  7. James Charles Met Gala outfit
  8. Drake Million Dollar outfit
  9. Brad Calipari outfit 

Here’s to closing out 2019 in style, and looking (fashion-)forward to 2020.

Source: Search


Screen surfers, unite: 2019 TV and movie Search trends

Whether you get your entertainment in the theater or on the couch, Year in Search captured the movies and TV shows that we couldn’t stop watching—and searching. 

A variety of categories that kept us glued to screens everywhere. For more, you can explore the global and country-specific lists here.

Movies

The big screen felt even bigger this year thanks to the release of several blockbuster films that made us laugh, cry and crave adventure. Here are the top trending movies in the U.S. this year. 


Action and Adventure

  1. Avengers Endgame

  2. Captain Marvel

  3. Aquaman

  4. John Wick 3

  5. Dark Phoenix

  6. Spider Man Far From Home

  7. Midway

  8. Bumblebee

  9. Hobbs and Shaw

  10. Alita Battle Angel

Comedies

  1. Isn't It Romantic

  2. Little

  3. Playing with Fire

  4. Good Boys

  5. Jojo Rabbit

  6. Booksmart

  7. Fighting with my Family

  8. Zombieland 2

  9. Blinded by the Light

  10. Late Night

Dramas

  1. Once Upon A Time in Hollywood

  2. Hustlers

  3. Green Book

  4. The Upside

  5. Rocketman

  6. Bohemian Rhapsody

  7. Brightburn

  8. Breakthrough

  9. The Mule

  10. Ad Astra

Family 

  1. Toy Story 4

  2. Lion King

  3. Frozen 2

  4. Aladdin

  5. Detective Pikachu

  6. Descendants 3

  7. Dragon Ball Super Broly

  8. The Art of Racing in the Rain

  9. Dumbo

  10. Missing Link

Thrillers

  1. Joker

  2. IT Chapter Two

  3. Midsommar

  4. Scary Stories to Tell in the Dark

  5. Us

  6. Pet Sematary

  7. Glass

  8. The Intruder 

  9. Crawl

  10. Cold Pursuit

Romance 

  1. Five Feet Apart

  2. Last Christmas

  3. A Star is Born

  4. What Men Want

  5. After

  6. Second Act

  7. Downton Abbey

  8. The Sun is also a Star

  9. Always Be My Maybe

  10. If Beale Street Could Talk

TV Shows 

What shows kept you on the couch this year? New TV series like “Euphoria” and returning favorites like “Game of Thrones” had us staying in and binge-watching. Here are the top trending TV shows across several genres in the U.S.


Comedies 

  1. Dead to Me

  2. The Boys

  3. Rick and Morty Season 4

  4. Victorious

  5. Fleabag

Dramas 

  1. When They See Us

  2. Chernobyl

  3. Euphoria

  4. Surviving R. Kelly

  5. Russian Doll

Sci-Fi/Fantasy

  1. Game of Thrones

  2. Strangers Things

  3. The Mandalorian

  4. Umbrella Academy

  5. Carnival Row

Reality TV 

  1. Jeopardy

  2. Paradise Hotel

  3. Temptation Island

  4. Double Shot at Love

  5. Dog the Bounty Hunter

Source: Search


Searching for style: trending fashion searches in 2019

Searching for fashion inspiration never goes out of style, and in 2019, people were busy investigating all the latest trends. For our annual Year in Search, we looked not only at the people, places and moments that made the year unique, but also the style icons and lewks that set 2019 apart.

Check out some of your favorite searches for celebs, red carpet get-ups, signature styles and fashion how-tos that trended this year.

Top Trending Celeb “Style” Searches

  1. Billie Eilish

  2. Audrey Hepburn

  3. Ariana Grande

  4. Kylie Jenner

  5. Amal Clooney

  6. Shia LaBeouf

  7. Cam Newton

Top Trending “Style” Searches

  1. Camp 

  2. E Girl

  3. E Boy

  4. Steampunk

  5. Harajuku

  6. Preppy

  7. Yankii

  8. Vintage

  9. VSCO

  10. Emo

Top Trending Red Carpet Searches

  1. Billy Porter

  2. Cardi B

  3. Lady Gaga

  4. Amy Schumer husband

  5. Jenny McCarthy

  6. BTS Grammy

  7. Caitlyn Jenner

  8. Richard Madden Golden Globes

  9. Brie Larson

  10. Brienne of Tarth

Top Trending “How to wear” Searches

  1. How to wear a beret

  2. How to wear a flannel

  3. How to wear duck boots

  4. How to wear an infinity scarf

  5. How to wear booties with jeans

  6. How to wear suspenders

  7. How to wear beanies

  8. How to wear a jean jacket

  9. How to wear a fanny pack

  10. How to wear a headband

Top Trending Female Celeb Looks

  1. Tana Mongeau Coachella outfit
  2. Serena Williams outfit
  3. Cardi B Grammy outfit
  4. Katy Perry Ursula outfit
  5. Josie Canseco outfit
  6. Cardi B yellow outfit
  7. Miley Cyrus Coachella outfit
  8. Kelly Clarkson outfit on The Voice
  9. Billie Eilish outfit
  10. Beyonce Formation outfit

Top Trending Male Celeb Looks 

  1. Cam Newton outfit
  2. Gardner Minshew outfit
  3. Lil Wayne outfit
  4. Devin Bush outfit
  5. The Rock fanny pack outfit
  6. James Charles Coachella outfit
  7. James Charles Met Gala outfit
  8. Drake Million Dollar outfit
  9. Brad Calipari outfit 

Here’s to closing out 2019 in style, and looking (fashion-)forward to 2020.

Source: Search


Here’s what music and sports fans searched for in 2019

Music lovers and sports fans, gather round! Wondering if everyone else is as fascinated by your  favorite musician or sports team as you? Year in Search may have your answer.

We took a closer look at the artists from different genres and teams across various leagues that kept us entertained in 2019. For more, you can explore the global and country-specific lists here.

Musicians 

Musicians in pop, rap and country had us singing and searching in 2019. Here are the top five trending musicians from these categories in the U.S.

Pop 

  1. Billie Eilish

  2. Lizzo

  3. Jonas Brothers

  4. Cody Simpson

  5. Aaron Carter

Rap 

  1. 21 Savage

  2. Lil Nas X

  3. A$AP Rocky

  4. Tekashi69

  5. Soulja Boy

Country

  1. Granger Smith

  2. Kacey Musgraves

  3. Billy Ray Cyrus 

  4. Marty Stuart

  5. Dolly Parton

Sports Teams 

From knocking it out of the park to scoring a touchdown, these sports teams had people on the edge of their seats this year in the U.S. Here are the top trending sports teams.

NFL

  1. Dallas Cowboys

  2. New England Patriots

  3. Green Bay Packers

  4. Kansas City Chiefs

  5. Chicago Bears

  6. Cleveland Browns

  7. San Francisco 49ers

  8. New Orleans Saints

  9. Oakland Raiders

  10. Los Angeles Rams

MLB

  1. New York Yankees

  2. Houston Astros

  3. St. Louis Cardinals

  4. Atlanta Braves

  5. Washington Nationals

  6. Philadelphia Phillies

  7. Minnesota Twins

  8. New York Mets

  9. Cleveland Indians

  10. Cincinnati Red

NBA 

  1. Los Angeles Lakers

  2. Golden State Warriors

  3. Toronto Raptors

  4. Philadelphia 76ers

  5. Milwaukee Bucks

  6. Portland Trail Blazers

  7. New York Knicks

  8. Los Angeles Clippers

  9. Denver Nuggets

  10. Miami Heat

WNBA

  1. Washington Mystics

  2. Los Angeles Sparks

  3. Las Vegas Aces

  4. New York Liberty

  5. Connecticut Sun

  6. Chicago Sky

  7. Dallas Wings

  8. Indiana Fever

NHL

  1. Boston Bruins

  2. St. Louis Blues

  3. Chicago Blackhawks

  4. San Jose Sharks

  5. Detroit Red Wings

  6. New York Rangers

  7. Dallas Stars

  8. New York Islanders

  9. Buffalo Sabres

  10. Carolina Hurricanes

MLS

  1. Los Angeles FC

  2. Seattle Sounders FC

  3. LA Galaxy

  4. FC Dallas

  5. Philadelphia Union

  6. New England Revolution

  7. Real Salt Lake

  8. Houston Dynamo

  9. Chicago Fire Soccer Club

  10. San Jose Earthquakes

Source: Search


Here’s what music and sports fans searched for in 2019

Music lovers and sports fans, gather round! Wondering if everyone else is as fascinated by your  favorite musician or sports team as you? Year in Search may have your answer.

We took a closer look at the artists from different genres and teams across various leagues that kept us entertained in 2019. For more, you can explore the global and country-specific lists here.

Musicians 

Musicians in pop, rap and country had us singing and searching in 2019. Here are the top five trending musicians from these categories in the U.S.

Pop 

  1. Billie Eilish

  2. Lizzo

  3. Jonas Brothers

  4. Cody Simpson

  5. Aaron Carter

Rap 

  1. 21 Savage

  2. Lil Nas X

  3. A$AP Rocky

  4. Tekashi69

  5. Soulja Boy

Country

  1. Granger Smith

  2. Kacey Musgraves

  3. Billy Ray Cyrus 

  4. Marty Stuart

  5. Dolly Parton

Sports Teams 

From knocking it out of the park to scoring a touchdown, these sports teams had people on the edge of their seats this year in the U.S. Here are the top trending sports teams.

NFL

  1. Dallas Cowboys

  2. New England Patriots

  3. Green Bay Packers

  4. Kansas City Chiefs

  5. Chicago Bears

  6. Cleveland Browns

  7. San Francisco 49ers

  8. New Orleans Saints

  9. Oakland Raiders

  10. Los Angeles Rams

MLB

  1. New York Yankees

  2. Houston Astros

  3. St. Louis Cardinals

  4. Atlanta Braves

  5. Washington Nationals

  6. Philadelphia Phillies

  7. Minnesota Twins

  8. New York Mets

  9. Cleveland Indians

  10. Cincinnati Red

NBA 

  1. Los Angeles Lakers

  2. Golden State Warriors

  3. Toronto Raptors

  4. Philadelphia 76ers

  5. Milwaukee Bucks

  6. Portland Trail Blazers

  7. New York Knicks

  8. Los Angeles Clippers

  9. Denver Nuggets

  10. Miami Heat

WNBA

  1. Washington Mystics

  2. Los Angeles Sparks

  3. Las Vegas Aces

  4. New York Liberty

  5. Connecticut Sun

  6. Chicago Sky

  7. Dallas Wings

  8. Indiana Fever

NHL

  1. Boston Bruins

  2. St. Louis Blues

  3. Chicago Blackhawks

  4. San Jose Sharks

  5. Detroit Red Wings

  6. New York Rangers

  7. Dallas Stars

  8. New York Islanders

  9. Buffalo Sabres

  10. Carolina Hurricanes

MLS

  1. Los Angeles FC

  2. Seattle Sounders FC

  3. LA Galaxy

  4. FC Dallas

  5. Philadelphia Union

  6. New England Revolution

  7. Real Salt Lake

  8. Houston Dynamo

  9. Chicago Fire Soccer Club

  10. San Jose Earthquakes

Source: Search


We need a hero: 2019 in Search

In 2019, the world found heroes. 

We found heroes at the box office, where Avengers: Endgame was the top-trending movie around the world (in fact, “hero” was searched three times more than “villain” globally this year). We turned to real-life heroes in times of crisis, when searches for “how to become a first responder” hit an all-time high in the U.S. We cheered for them on the field, where Megan Rapinoe was one of the top trending athletes globally. And she was joined by other leading ladies: searches for “sheroes” increased by 150 percent and the “first female spacewalk” became a breakout trend worldwide. 

Thanks to all of our heroes for helping us soar into 2020. Explore more trending lists from the year at Google.com/2019

Source: Search


Then and now: a decade in Search

A new decade is right around the corner. As 2020 rapidly approaches, we’ve started reminiscing about the people, movies, songs and more that captivated us during the past 10 years. We took a look at 2010 data to explore what people were searching for at the beginning of the decade compared to the search trends topping the charts in 2019. Here are some 2010 trends that will give you all the feels.

People 

Justin Bieber’s first studio album, “My World 2.0,” debuted in March 19, 2010, and he became  the top trending musician that year. Bieber is trending again a decade later, but not for his music: This time he’s trending in the “weddings” category following his marriage to Hailey Baldwin.

Betty White was the oldest person to host “Saturday Night Live” in 2010. This year, Betty returned to top trends thanks to a movie role. She joined the cast of “Toy Story 4” as Bitey White, a friendly, hilarious toy tiger. 

Lebron James became a free agent in 2010 and announced on live television he would sign with the Miami Heat. He continues to make headlines, on and off the court, throughout the decade.

Musicians and songs

We took a look at the five top trending musicians or bands from each year since 2010. Here’s a glimpse at how we’ve seen searching for these artists change over the decade. (This does not include artists who didn’t make the top five Year in Search for each year.)

And if visualizing these musical journeys isn’t making you nostalgic, remembering the top trending songs from 2010 will. We took a trip down memory lane and looked at the jams we were busy belting out (and searching for). 

  1. Pants on the Ground by Larry Platt

  2. Love the Way You Lie by Rhianna 

  3. Like a G6 by Far East Movement

  4. We Are The World by Artists for Haiti

  5. Bedrock by Young Money

  6. Bottoms Up by Brantley Gilbert

  7. Teenage Dream by Katy Perry

  8. Rude Boy by Rhianna 

  9. Hey Soul Sister by Train 

  10. Right Above It by Lil’ Wayne ft. Drake 

Movies and TV 

“Toy Story 3” premiered in 2010 nearly 11 years after its previous sequel, sending it to the top trending movies category that year in the U.S. The cast of familiar faces (and some new ones!) return in “Toy Story 4.” The fourth movie in the saga made the top trending list for movies in 2019. 

Tony Stark saved the day in “Iron Man 2” at the beginning of the decade. This year, he joined the cast of superheroes in “Avengers: Endgame,” which was the top trending movie globally.

“The Walking Dead” walked into the top trending TV shows list in 2010 with its  series premiere. The show didn’t make the top trending list this year, but searches for “the walking dead” spiked twice in the U.S. for the season nine finale and the season 10 premiere.

Source: Search


Creepy clowns and cute couples: 2019’s Top Halloween Costumes

It’s October, which means it’s officially the most spook-i-ful time of the year. We don’t want to wait until the 31st to start having some fun, so we’re back with this year’s Frightgeist, Google Trends’ collection of Halloween’s most-searched costumes. People looking to (trick or) treat themselves to the perfect Halloween look started the costume hunt last month. Here’s what people in the United States were searching for in September 2019.


Most-searched Halloween costumes in September 2019

Fortnite returned as one of the most searched Halloween costumes, but “IT” is scaring ITs way up to the top of the most searched Halloween costumes in the U.S. last month. Several Halloween favorites also return to the most searched list, like Spider-Man, clowns and unicorns. Check out the rest of your top 10.

  1. IT

  2. Witch

  3. Spider-Man

  4. Dinosaur

  5. Descendants

  6. Clown 

  7. Fortnite

  8. Chucky

  9. 1980s

  10. Unicorn

Halloween costume searches in the U.S. 

While many states are searching for Halloween go-tos like witches or dinosaurs, people in Casper, Wyoming, are stepping into Wonderland with “The Mad Hatter” attire and those in Idaho are testing out tails with mermaid costumes. Explore the costume map on Frightgeist to find out what other costumes are being searched for in your state.

Frightgeist States

Most searched costumes for couples 

Couples that costume together, stay together. And it looks like they are keeping things classic with “couple costume” searches like Bonnie and Clyde and Adam and Eve. Disney favorite, Lilo and Stitch, also top the most searched couples costumes last month.  

  1. Lilo and Stitch

  2. Bonnie and Clyde

  3. Cosmo and Wanda

  4. Adam and Eve

  5. Cheech and Chong

  6. Mario and Luigi

  7. Chucky and Tiffany

  8. Sonny and Cher

  9. Rick and Morty

  10. Phineas and Ferb

Most-searched “good-for-groups” costume searches 

Grab your group, dress up as your favorite characters and take first prize at your local costume contest. The Descendants' group of teens take the award for most-searched “good for groups” award, but the 1980s are making a comeback and may be the perfect fit for your groovy group.

If you’re a “Toy Story” fan looking to step out in a group or family costume, the biggest breakout costume search of this year is Forky. “Bo Peep costume” is also up by 300 percent.

  1. Descendants

  2. Fortnite

  3. Stranger Things

  4. 1980s

  5. Toy Story

  6. Power Rangers

  7. Star Wars

  8. The Wizard of Oz

  9. Minecraft

  10. The Powerpuff Girls

Most-searched pet costumes 

Dogs really are a ghoul’s best friend! People across the U.S. have been searching for the paw-fect costume for their furry friends. We can expect to see some strangely adorable pets this Halloween, with the “Stranger Things” monster Demogorgon making the most searched dog costume list. And with “Demogorgon costume” searches overall up 300 percent this year, expect to see some truly terrifying (and cute) costumes on Halloween night.

  1. Chucky dog costume

  2. Ewok dog costume

  3. Spider dog costume

  4. Pennywise dog costume

  5. Dinosaur dog costume

  6. UPS dog costume

  7. Demogorgon dog costume

  8. Shark dog costume

  9. Batman dog costume

  10. Ghost dog costume

Currently trending costumes for babies

We took a look at currently trending “baby costumes” from the past month and they are way too cute to spook, even if they are dressed up as Pennywise! For your baby with a sweet side, there are plenty of delicious treats, like concha and Starbucks, also trending. 

  1. Banana

  2. Dalmatian

  3. Grinch

  4. Pennywise

  5. Stay Puft

  6. Starbucks

  7. Concha

  8. Pumpkin

  9. Deer

  10. Olaf

Halloween costumes may be a little (candy) corny, but there is no shortage of scary good ideas on our most searched lists. To find even more costume inspiration, take a look behind the mask with Frightgeist. Witching you a very haunted Halloween!

Source: Search


Find out how journalists across the world use technology today

How do journalists use technology around the world? A new interactive explorer produced by the International Center for Journalists (ICFJ) and Google News Lab makes it easy to dig into a wealth of new survey data from hundreds of newsrooms worldwide.

Aimed at gauging how well journalists are keeping pace with the tech revolution, the  survey report garnered responses from more than 1,800 newsroom managers and journalists across 130 countries.

The data explorer allows you sift through this unprecedented dataset and surface new findings that shed light on trends in your region and around the world. You can filter by variables such as job position and newsroom type, as well as download the aggregated, anonymized survey data for further analysis.

Screen Shot 2018-03-02 at 3.30.41 PM.png

With the explorer, you can get the answers to general questions around technology usage across the globe and even really specific questions, such as:

  • Which tools are reporters in Sub-Saharan Africa using to reach and interact with their audiences?
  • What types of training are most valued by news editors in Latin America and the Caribbean?
  • How are newsroom employees in Eurasia/the former USSR securing their data - and how does that compare to those in North America?

ICFJ partnered with Google News Lab, design studio Polygraph and University of Miami’s Knight Chair Alberto Cairo to build the data visualization tool using findings from its State of Technology in Global Newsrooms study, the first-ever global survey of the adoption of technology by the news media.

Check out the data explorer, and see highlights from the survey on Medium.