Tag Archives: Thought Leadership

Accelerating Japan’s AI startups in our new Tokyo Campus

Posted by Takuo Suzuki

Japan is well known as an epicenter of innovation and technology, and its startup ecosystem is no different. We’ve seen this first hand from our work with startups such as Cinnamon-- who uses artificial intelligence to remove repetitive tasks from office workers daily function, allowing more work to get done by fewer people, faster.

This is why we are pleased to announce our second accelerator program, housed at the new Google for Startups Campus in the heart of Tokyo. Accelerated with Google in JapanThe Google for Startups Accelerator (previously Launchpad Accelerator) is an intensive three-month program for high potential, AI-focused startups, utilizing the proven Launchpad foundational components and content.

Founders who successfully apply for the accelerator will have the opportunity to work on the technical problems facing their startup alongside relevant experts from Google and the industry. They will receive mentorship on these challenges, support on machine learning best practices, as well as connections to relevant teams from across Google to help grow their business.

In addition to mentorship and technical project support, the accelerator also includes deep dives and workshops focused on product design, customer acquisition, and leadership development for founders.

“We hope that by providing these founders with the tools, mentorship, and connections to prepare for the next step in their journey it will, in turn, contribute to a stronger Japanese economy.” says Takuo Suzuki, Google Developers Regional Lead for Japan. “We are excited to work with such passionate startups in a new Google for Startups Campus, an environment built to foster startup growth, and meet our next cohort in 2020”

The program will run from February-May 2020 and applications are now open until 13th December 2019.

Google Developers Launchpad introduces The Lever, sharing applied-Machine Learning best practices

Posted by Malika Cantor, Program Manager for Launchpad

The Lever is Google Developers Launchpad's new resource for sharing applied-Machine Learning (ML) content to help startups innovate and thrive. In partnership with experts and leaders across Google and Alphabet, The Lever is operated by Launchpad, Google's global startup acceleration program. The Lever will publish the Launchpad community's experiences of integrating ML into products, and will include case studies, insights from mentors, and best practices from both Google and global thought leaders.

Peter Norvig, Google ML Research Director, and Cassie Kozyrkov, Google Cloud Chief Decision Scientist, are editors of the publication. Hear from them and other Googlers on the importance of developing and sharing applied ML product and business methodologies:

Peter Norvig (Google ML Research, Director): "The software industry has had 50 years to perfect a methodology of software development. In Machine Learning, we've only had a few years, so companies need to pay more attention to the process in order to create products that are reliable, up-to-date, have good accuracy, and are respectful of their customers' private data."

Cassie Kozyrkov (Chief Decision Scientist, Google Cloud): "We live in exciting times where the contributions of researchers have finally made it possible for non-experts to do amazing things with Artificial Intelligence. Now that anyone can stand on the shoulders of giants, process-oriented avenues of inquiry around how to best apply ML are coming to the forefront. Among these is decision intelligence engineering: a new approach to ML, focusing on how to discover opportunities and build towards safe, effective, and reliable solutions. The world is poised to make data more useful than ever before!"

Clemens Mewald (Lead, Machine Learning X and TensorFlow X): "ML/AI has had a profound impact in many areas, but I would argue that we're still very early in this journey. Many applications of ML are incremental improvements on existing features and products. Video recommendations are more relevant, ads have become more targeted and personalized. However, as Sundar said, AI is more profound than electricity (or fire). Electricity enabled modern technology, computing, and the internet. What new products will be enabled by ML/AI? I am convinced that the right ML product methodologies will help lead the way to magical products that have previously been unthinkable."

We invite you to follow the publication, and actively comment on our blog posts to share your own experience and insights.

Just 5 Days Until the DoubleClick Leadership Summit Live Stream

On June 17th at 9 a.m. ET, join us for a live stream broadcast from the DoubleClick Leadership Summit, our annual event bringing together industry leaders for a conversation about the future of digital marketing. We’ve received several questions about what to expect from this year’s event. Below are some of the most commonly asked questions, and what we are able to share for now.

Remember to register here and tune in to the live stream for the full scoop!

The theme for this year’s summit is “Own the Moment.” What does that mean?
Thanks to mobile, we’re currently in the midst of one the largest shifts in consumer behavior ever. What we’re finding is that consumers are no longer “going online” in long digital sessions, but turning reflexively to the nearest device to solve an immediate need in countless moments throughout their day. For marketers, the next big challenge -- and the one we want to help them solve -- is how to effectively reach consumers at those moments in a relevant and engaging way. You can expect to hear much more about this at our summit.

Who are some of the speakers we can expect to hear from this year?
We’re really excited about our slate of speakers both from within Google and from our partners. Laura Desmond, Starcom MediaVest Group’s Global CEO, will join us to talk about how brands can amp their relevance and impact with velocity marketing. We’ll also be joined by The New York Times’ EVP & Chief Revenue Officer, Meredith Kopit Levien who’ll do a deep dive on the topic with Laura, while sharing a publisher’s perspective.

This event is usually full of announcements. What will you be announcing this year?
You can expect a heavy focus on mobile this year and innovations that we’ve developed to help large advertisers, agencies and publishers succeed in a multiscreen world. We’ll touch on new ways both marketers and publishers can create engaging experiences for the mobile environment, as well as how marketers should be thinking about measuring every moment that matters.

Sign up for the live stream now!

Posted by Yamini Gupta, Product Marketing Manager

Join us: A conversation exploring the future of digital in a moments-driven world

On June 17 at 9 AM ET, we invite you to join a live stream keynote from the DoubleClick Leadership Summit, Google’s annual event exploring the future of digital marketing. You’ll hear from industry leaders on some of the biggest questions marketers, agencies and media owners face today. We'll also unveil new DoubleClick innovations to help advertisers, mobile app developers and publishers win the consumer moments that matter.


Register for the live stream here and join us to learn how marketers and publishers are responding to a dramatic shift in consumer behavior towards mobile.  Together we’ll discuss topics including:


  • What the rapid growth of mobile video means for marketing and content creation
  • What’s next for programmatic in its evolution as a brand-building tool for reaching consumers in the moment
  • How the industry can truly understand and measure the full consumer journey when it now happens in moments that are spread across multiple screens and devices


Speakers include:

  • Neal Mohan, VP of Display and Video Advertising at Google
  • Laura Desmond, CEO at Starcom MediaVest Group
  • Meredith Kopit Levien, EVP and CRO at The New York Times Company


Join the conversation with #DCLK2015 during the live stream - we hope you can attend!

The Programmatic Revolution: Join us for a webinar



We’ve all heard it: marketing is at its best with the 3Rs in place -- the right message, to the right person, at the right time. There is no doubt programmatic buying is enabling this by automating marketing across channels for better targeting, relevance, and impact. A recent study Ad Age conducted for DoubleClick shows programmatic is top of mind for more than 40% of agencies and marketers when a media plan is being designed.

But how much of the opportunity is truly being capitalized? Register now to join Aaron Fetters, Director of Insights and Analytics Solutions Center at Kellogg Company, and Emel Mutlu, Senior Product Marketing Manager at Google, for a discussion on the study's findings, and:
  • Why brands and marketers are incorporating programmatic into their media buys
  • The essentials marketers need to know for success in a programmatic world
  • How the industry must evolve to realize the promise of programmatic
Posted by Yamini Gupta, Product Marketing Team

Redefining "Advertising": How 2013 Transformed Digital Marketing

It was a great year for digital advertising. New technologies took off, helping brands, agencies and publishers reach today’s constantly connected consumers more easily and effectively than ever before. With budgets no longer being siloed, 20% of organizations incorporated digital into each marketing function, per a study by Adobe.

We compiled a few of the bigger changes in marketing and digital advertising in 2013, to see how far the industry has come along. View the full infographic here or see a brief summary below.

Redefining “creative”
New creative formats took center stage in 2013. Marketers invested more in social media and TrueView skippable video ad formats continued to grow on the DoubleClick Ad Exchange.



Redefining “integrated”
The new 360 media plan cannot overlook digital and the sheer number of screens people interact with. In 2012, Google released some research indicating that people use 3 screen combinations a day. In 2013, this manifested itself in the form of increased investments in multi-screen campaigns.




Redefining “buying”
New(Up)fronts. Programmatic. 2013 changed the way digital media spend is committed.18 digital media companies presented at the Digital Content NewFronts. And programmatic buying gained significant traction with an expected ~74% growth, according to eMarketer. As brands took to programmatic and with the growth of programmatic video, CPMs on the DoubleClick Ad Exchange increased, and Preferred Deal impressions grew 250%. DoubleClick Bid Manager powered social media ads, joined FBX.


Redefining “success”
Earlier this year, AdAge released some research indicating that 50% of display ads are not viewed, making advertising viewability a hot industry topic. Google’s viewability measurement solution, ActiveView, got MRC-accredited. Last week, Google announced that it would enable viewability-based buys on the Google Display Network. Engagement Rate was another hot metric in 2013, with Cost per Engagement pay models enabled for ad formats like Engagement Ads on the Google Display Network.


View the full infographic here.

Posted by Yamini Gupta, Product Marketing Team

Join us for "Digital Dialogues: Making Mobile Work with HTML5" – 10/24 @ 10am PT

Following the recent launch of our Mobile White Paper, “Unlocking the HTML5 Opportunity: What’s the Holdup?”, this week we’re continuing the conversation around unlocking the mobile opportunity with a Digital Dialogues Hangout-on-Air.

There's no question that people are spending more time across screens, and the opportunity to reach them there is huge. Advertisers, media and creative agencies are still trying to figure out the best way to leverage mobile in their campaigns, optimize for it and build engaging multi-screen creatives. Publishers continue to strategize on ways to deliver and monetize engaging cross-screen consumer experiences.

Join us for a conversation on how technologies and solutions like HTML5 can make cross-screen creative and mobile advertising more accessible for the industry.

Speakers:
What: Digital Dialogues Hangout on Air: Making Mobile Work with HTML5
When: Thursday, 10/24 @ 10am PT / 1pm ET
Where: Think With Google G+ page.

RSVP here.

While you’re waiting, here’s some background reading:
We hope you’ll be able to join us!

Posted by Becky Chappell, Product Marketing

Digital Video Creativity: A Conversation with Adam Good

A few months ago, we kicked off the Video in the Future content series featuring speakers like AOL’s Ran Harnevo, Meredith’s Liz Schimel, NewsCorp’s Rahul Chopra and AMC’s Kirk Linden, among others.

The next edition in this series will be from Australia, as we’ll speak with Adam Good, Director of Digital Media & Content, at Telstra.

From Telstra’s long history as a telco to now, a media empire - how is the company creating, promoting and monetizing digital video content to engage its audience? Adam will speak about Telstra’s digital video strategy in a conversation with Jason Pellegrino, Sales Director for Google Australia and New Zealand.

Join us live on September 24, 10:30AM Sydney time. RSVP here.

Posted by Yamini Gupta, Product Marketing Team

Announcing Publisher Connection: the newsletter that brings the best of Google right to your inbox

From DoubleClick to Google+ to YouTube to Wildfire - each month we create a ton of content to help publishers like you grow your business and navigate an increasingly complex landscape.

Until now, we haven’t put the best of this content one convenient place - your inbox. That’s why we’re launching Google Publisher Connection, a monthly newsletter with case studies, research, events and trends designed to help you stay ahead of the curve and on top of the issues impacting your business.

Subscribe now and we’ll add you to the monthly Google Publisher Connection mailing list.

Read the first issue here.




Posted by David Hertog, Product Marketing Team

Live from AdMonsters OPS TV: Digital Dialogues – The Video Revolution

In a few minutes, we'll be going live at AdMonsters OPS TV with AMC's Vice President of Digital Partnerships & Operations, Kirk Linden, and News Corp's Vice President & Head of Video, Rahul Chopra to talk about their approaches to digital video.

You can watch the conversation here, if you're not at the event:


Posted by Yamini Gupta, Product Marketing Team