Tag Archives: release

Announcing Android Google Mobile Ads SDK version 24.0.0

Version 24.0.0 of the Android Google Mobile Ads SDK is now available. To take advantage of the latest features and performance improvements, we highly recommend you configure your app to upgrade as soon as possible. Major changes to the SDK are as follows:

Minimum Android API level

Starting with version 24.0.0, the Google Mobile Ads SDK requires all apps to be on a minimum Android API level of 23. To adjust the API level, change the value of minSdk in your app-level build.gradle file to 23 or higher.

Optimized initialization and ad loading

By default, The OPTIMIZE_INITIALIZATION and OPTIMIZE_AD_LOADING flags are now generally available and set to true. These flags help reduce ANRs. You can further prevent ANRs by initializing the Google Mobile Ads SDK on a background thread. For more information, see Optimize initialization and ad loading.

Removed ad services config in AndroidManifest.xml

To prevent merge conflicts for apps that configure API-specific Ad Services, we've removed the android.adservices.AD_SERVICES_CONFIG property tag from the SDK’s manifest file. This change provides greater flexibility for developers who need to customize their Ad Services configurations.

SDK deprecation and sunset timelines activated

With this Android major version 24 launch and the iOS major version 12 launch last month, new deprecation and sunset dates for older releases are as follows:

  • Android Google Mobile Ads SDK versions 22.0.0 - 22.6.0 are officially deprecated, and will sunset in June 2026.
  • Android versions 21.x.x and iOS versions 9.x.x will sunset on June 30, 2025.
    • While there are currently no plans to disable ad serving on Android versions 21.x.x and iOS versions 9.x.x, we strongly recommend updating to the latest SDK version to avoid future impactions.

For a complete list of changes in v24.0.0 and detailed migration steps, check the release notes and SDK migration guide. If you have any questions or need additional help, contact us through Mobile Ads SDK Support.

 - Eric Leichtenschlag, Mobile Ads Developer Relations

Announcing v19 of the Google Ads API

Today, we’re announcing the v19 release of the Google Ads API. To use some of the v19 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.

Here are the highlights:
  • Added support automatically generating enhanced video assets for Performance Max campaigns.
  • Removed all feed-related entities from the Google Ads API like Feed, FeedMapping, FeedService, AdGroupFeed, feed_placeholder_view. Users should now use assets to achieve the same purpose.
  • Demand Gen ads now support 9:16 portrait image assets. Use DemandGenMultiAssetAdInfo.tall_portrait_marketing_images to include these assets in your ads.
  • Added more methods to DataLinkService for updating and removing previously created DataLink for YouTube.
  • ValueRuleItineraryAdvanceBookingWindow now supports targeting for travel searches that take place today.
  • Removed support for VIDEO_OUTSTREAM.
  • (For allowlisted accounts only) Updates to brand guidelines
    • Brand guidelines can now be enabled for Performance Max campaigns during campaign creation. We also added a new CampaignService.EnablePMaxBrandGuidelines which allows you to enable brand guidelines for existing Performance Max campaigns.
    • You can set the brand guidelines’ details such as font family and colors using Campaign.brand_guidelines.
  • (For allowlisted accounts only) Added support for message assets through Asset.business_message_asset.
Where can I learn more?
The following resources can help you get started: If you have any questions or need additional help, contact us via the forum.
 - Thanet Knack Praneenararat, on behalf of the Google Ads API Team

Announcing v202502 of the Google Ad Manager API

We're pleased to announce that v202502 of the Google Ad Manager API is now available. This is a maintenance release to add new error types for entity limits.

For the full list of changes, check the release notes. Contact us on the Ad Manager API forum with any API-related questions.

- Chris Seeley, Ad Manager API Team

Announcing beta launch of Display & Video 360 API v4 and new v3 features

We’re pleased to announce that Display & Video 360 API v4 is available in public beta starting today. We’ve also launched an update to the v3, adding new features.

Here is a subset of changes introduced in v4:

In addition, we've released an update that adds the following features in both v3 and v4:

More detailed information about this release can be found in our release notes. Follow the steps in our migration guide to migrate from v3 to v4. Be aware that breaking changes may be made to v4 while in beta, and any such changes will be listed in the Display & Video 360 API release notes.

Before using new v3 features, make sure to update your client library to the latest version.

If you run into issues or need help with these new features or samples, please contact us using our support contact form.

- Trevor Mulchay, Display & Video 360 API Team

Announcing iOS Google Mobile Ads SDK Version 12.0.0

Version 12.0.0 of the Google Mobile Ads SDK is now available. We recommend upgrading as soon as possible to get our latest features and performance improvements.

Updated Swift APIs

We’ve updated the Google Mobile Ads SDK to define an NS_SWIFT_NAME for every API to follow the naming conventions from Apple’s Swift API Design Guidelines. For example, we have:

  • Removed the GAD prefix across names for all types.
  • Renamed the GAM prefix to AdManager.
  • Renamed the GADM prefix to Mediation.

For the full list of Swift API name changes, see Swift naming support.

Swift 6 Concurrency

Swift 6 concurrency support is being rolled out incrementally, starting this release with added support for our ad format delegate methods. Future SDK versions will include further improvements.

Changes to Xcode requirements

The minimum supported Xcode version has been bumped to 16.0.

For the full list of changes, check the release notes. Check our migration guide to ensure your mobile apps are ready to upgrade.

SDK Deprecation Reminder

Per the deprecation schedule, the release of version 12.0.0 means that:

  • iOS Google Mobile Ads SDK versions 10.x.x are officially deprecated, and will sunset in Q2 2026.
  • Versions 9.x.x and below will sunset on June 30, 2025.
    • While there are currently no plans to disable ad serving on version 9.x.x, we strongly recommend updating to a supported SDK version to avoid being impacted in the future.

As always, if you have any questions or need additional help, contact us via the developer forum.

 - Justin Malandruccolo, Mobile Ads Developer Relations

Announcing v202411 of the Google Ad Manager API

We're pleased to announce that v202411 of the Google Ad Manager API is available starting today, November 21, 2024. This release brings support for INVENTORY_FORMAT reporting dimensions and removes GOOGLE as a GrpProvider.

In the PublisherQueryLanguageService Line_Item table, the field EndDateTime has been renamed to ServingEndTime. In both v202411 and earlier versions, the value is inclusive of any grace period. The new name differentiates the PQL field from the LineItem.endDateTime field which is exclusive of any grace period.

Version Service End time including grace period End time excluding grace period
v202411 PublisherQueryLanguageService ServingEndTime Not available
LineItemService endDateTime + autoExtensionDays endDateTime
v202408 PublisherQueryLanguageService EndDateTime Not available
LineItemService endDateTime + autoExtensionDays endDateTime

For the full list of changes, check the release notes. Contact us on the Ad Manager API forum with any API-related questions.

- Chris Seeley, Ad Manager API Team

Google Ads API 2025 release and sunset schedule

We’re announcing our tentative 2025 release and sunset schedule for upcoming versions of the Google Ads API to bring greater clarity to your planning cycle. Please keep in mind that these dates are only estimates and may be adjusted going forward. Additionally, releases may be added, removed, or switched between major and minor versions.
Version Planned Release
Type* 		Projected launch* Projected sunset*
V19 Major February/March 2025 February 2026
V19_1 Minor April/May 2025 February 2026
V20 Major June/July 2025 June 2026
V20_1 Minor August/September 2025 June 2026
V21 Major October/November 2025 October 2026

*Estimated and subject to change

Where can I learn more?
Check back for any updates as the blog is the best place to stay informed about developments in this space.

If you have any questions or need additional help, contact us via the forum.
- David Stevens, Google Ads API Product Manager

Announcing v18 of the Google Ads API

Today, we’re announcing the v18 release of the Google Ads API. To use the v18 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week.

Here are the highlights: Where can I learn more?
The following resources can help you get started: If you have any questions or need additional help, contact us via the forum.
 - Thanet Knack Praneenararat, on behalf of the Google Ads API Team

Announcing v202408 of the Google Ad Manager API

We're pleased to announce that v202408 of the Google Ad Manager API is available starting today, August 21, 2024. This release brings support for setting contextual targeting with ContentLabelTargeting and VerticalTargeting. It also adds AdsTxtService for reading MCM supply chain diagnostics.

In reporting, the VIDEO_PLACEMENT_NAME dimension has been replaced by the VIDEO_PLCMT_NAME dimension which reflects the updated IAB definition.

For the full list of changes, check the release notes. Contact us on the Ad Manager API forum with any API-related questions.

- Chris Seeley, Ad Manager API Team

Announcing v17_1 of the Google Ads API

Today, we’re announcing the v17_1 release of the Google Ads API. To use some of the v17_1 features, you will need to upgrade your client libraries and client code. The updated client libraries and code examples will be published next week. This version has no breaking changes.

Here are the highlights: Where can I learn more?
The following resources can help you get started: If you have any questions or need additional help, contact us via the forum.
 - Thanet Knack Praneenararat, on behalf of the Google Ads API Team