Tag Archives: openrtb

Real-time Bidding with OpenRTB and DoubleClick Ad Exchange

Working with multiple exchanges is a key pain point for those developing real-time bidders. To-date, individual exchanges have used their own distinct protocols requiring the time-consuming development of a separate model for each exchange. In response, the OpenRTB consortium introduced standards for communication in real-time bidding that greatly simplifies the process of adding support for new exchanges. That’s why we are pleased to announce two new open source libraries that implement the OpenRTB specification and are now available on GitHub—google/openrtb and google/openrtb-doubleclick.

The openrtb library provides support for the core OpenRTB model and was designed with extensibility in mind to support the development of libraries for other exchanges. The openrtb-doubleclick library is an extension of openrtb for DoubleClick Ad Exchange that provides interoperability between the OpenRTB model and DoubleClick's Real-Time Bidding protocol. The library also includes DoubleClick-specific utilities. In summary, these libraries provide the following:
  • The model - The RTB model, as seen in the OpenRTB specification.
  • The mapper - Translates DoubleClick’s native model to/from OpenRTB.
  • The serializer - Translates JSON to/from the OpenRTB model.
  • DoubleClick Ad Exchange utilities - Utilities to handle bid validation, DoubleClick crypto and metadata.
For more information about the OpenRTB specification, check out the documentation on their Github page.