Tag Archives: Google Shopping

Capture more holiday traffic with click share for Google Shopping

More shoppers are turning to online shopping with each holiday season, increasing the opportunity for you to attract shoppers to your online store. Today we’re launching click share to better help you identify when you’re missing out on traffic. Click share is a new metric that shows the percentage of total possible clicks received by your Shopping ads.
Click share metric for product groups
Let’s walk through an example of how to use click share to identify product groups with potential for more traffic to ensure your ads show prominently enough to maximize traffic to your site on Black Friday. First, add the click share column on the Product groups tab. In this example, you see “winter coats” with a click share of 30%. This means that you only got 30 out of every 100 possible clicks on your “winter coats” ads. Second, take this opportunity to adjust your bids for “winter coats” to make your ads more prominent. Third, make sure to check back frequently, especially for your most popular products, to closely monitor click share and continue to optimize bids.

There is more you can do to ensure holiday success. In addition to driving traffic, you’ll want to fine-tune your campaigns to reach new shoppers and drive sales. We’ve created two holiday checklists to help you manage your campaigns over the coming weeks and through the new year:

  • Holiday Readiness Checklist: Get your Shopping campaigns Black Friday-ready to connect with shoppers at the moments that matter and convert them into customers
  • Holiday Survival Checklist: Follow this checklist to make mid-flight changes to your campaigns and learn how to adjust bids for new trending products 

By taking these lists and checking them twice, and tuning your campaigns based on click share insights, you can increase sales this season...and have a happier holiday!

Posted by Dimitris Meretakis, Product Manager, Google Shopping

Source: Inside AdWords


Drive sales and app downloads with video this holiday season

The holiday shopping season is upon us once again, and advertisers are at the ready to make sure it’s their products that fly off the shelves. And this holiday, video will play a bigger role than ever in how those products fly off the shelves. Across a wide range of brands and categories, we’re seeing the power of TrueView video for driving consumer intent in addition to driving awareness. In a recent analysis of TrueView campaigns, 57% of campaigns saw lift in consideration and 24% saw a lift in favorability. Plus, 35% of campaigns saw a lift in purchase intent.1

Video can be an incredibly powerful tool in creating demand for your products. So over the past year, we’ve focused on creating tools on YouTube to help you connect the dots between inspiration and purchase. Today, we’re making these tools readily available to advertisers through AdWords. Here is a rundown of the features we’re launching.

New campaign set-up tailored to your marketing objectives
Setting up a video campaign should be as simple as telling us what action you want consumers to take – and today we’re announcing a way to do that right at the start of the campaign creation process. Whether your end goal is to drive sales, app downloads or to generally build your brand, you can now declare these goals right up front. Further, we’ll tailor the rest of your campaign set-up and optimization for your chosen marketing objective.
Shopping campaign option
App promotion campaign option
Drive app downloads at your set price with target cost-per-acquisition bidding
The holiday season is incredibly important for app promotion, as consumers outfit their new devices with apps. To start an app promotion campaign with video, select the new “app promotion” option to access settings specifically tailored for promoting apps. You can now use target cost-per-acquisition (CPA) bidding, which lets you define the amount you're willing to pay for a conversion, and then automatically sets your bids to give you as many conversions as possible at that price.

Clients participating in our beta have seen great results, including Com2us, the maker of the game Summoners War, whose Marketing Manager Eric Cho had this to say:
“At Com2us, we use TrueView for app promotion to acquire new app customers at scale across Europe, the Americas and Southeast Asia. Our campaigns are exceeding expectations around volume while maintaining our ROI goals. Target CPA bidding has allowed us to achieve our goals on Android and we look forward to expanding in the future.”
Target CPA bidding
New shopping formats now available in AdWords
And today, two powerful performance-oriented formats are available to all advertisers – both TrueView for Shopping and Shopping ads on YouTube are now available in AdWords.

TrueView for Shopping campaigns create interactive video ads that highlight the value of your products and drive consideration. These TrueView video ads have actionable shopping cards embedded in them which provide an easy bridge to purchase for viewers. They are also a powerful audience solution, enabling you to remarket to viewers who may have visited your site or viewed your other videos.
TrueView for shopping
Shopping ads on YouTube work even lower in the funnel, by enabling shopping cards on creator videos that feature your products. This is a great way to capture demand when viewers are most interested in exploring and researching products. These also allow you to extend the reach of your Shopping campaigns beyond www.google.com.

To extend your Shopping ads to YouTube, make sure your Shopping campaigns in AdWords are opted into search partners.

These new TrueView features are made possible thanks to our recent migration of TrueView video ads into the core AdWords front end, and represents only the first first step towards a simpler, goal-oriented video ad experience. Now get out there and drive some sales and app downloads with video!

Posted by Diya Jolly, Director, Video Ads Product Management
1 TrueView Brand Lift Meta Analysis of US Q3 2015 campaigns
Consideration n=708 studies
Favorability n=118 studies
Purchase intent n=211 studies

Source: Inside AdWords


Google Shopping Best Practice Videos Help You Reach More Shoppers for the Holidays

The holiday season is often the busiest time of year for many small business owners. In addition to running your business, trying to implement a top-notch holiday marketing campaign can be daunting. Here at Google Shopping, we want to help you succeed during one of the busiest times of the year and connect shoppers with your products at the drop of a (Santa) hat.

Earlier this year, we shared Google for Retail, our online hub for businesses of all sizes to get up and running on Google Shopping. Today, we’re introducing a few new Google Shopping best practice videos, highlighting three tactics to help you turn clicks into customers and find even more shoppers this holiday season.

Manage your Shopping campaign
After you’ve set up your Shopping campaign, you’ll want to make sure you have your goals, bids, and budgets set for the best results. In the video below, we’ll eliminate the guesswork and walk you through setting up realistic budget and targets to maximize your reach on Google.



Get more of your products online
When setting up your first data feeds, you may run into issues that prevent your products from appearing on Google. Learn more about how to get your data feed into tip-top shape to show even more of your products online, making it easier for shoppers to find you.



Optimize your Shopping campaigns
Once your Shopping campaign is up and running, you’re ready to think about how to optimize your ads to get the best return-on-investment (ROI). While there are many ways to do this, the key is knowing what to do first. Learn optimization fundamentals including how to drive traffic to your site and optimize that traffic to maximize your profits and ROI.



By managing your Shopping campaigns, fixing your data feed disapprovals, and optimizing your ads, searching shoppers can find all the products you’re selling -- helping you efficiently and effectively get more sales for the holidays, and beyond.

For more information on Shopping campaign best practices, check out the Google Best Practices Help Center or our Google Shopping YouTube channel.

Posted by Kim Doan, Product Marketing Manager, Google Shopping

Google Shopping best practice videos to help you reach more shoppers for the holidays

As the holiday season approaches, your to-do list can seem never-ending. On top of the festivities of the season, you’re managing your bids, adding new popular products to your inventory, and trying to balance your budget — all in hopes of reaching holiday shoppers at the moment they’re looking to buy. Here at Google Shopping, we want to help you succeed during one of the busiest times of the year by connecting shoppers with your products at the drop of a (Santa) hat.

Earlier this year, we shared Google for Retail, our online hub for businesses of all sizes to get up and running with Google Shopping ads. Today, we’re introducing a few new Google Shopping best practice videos to highlight three tactics that help you turn clicks into customers this holiday season.

Manage your Shopping campaign 
After you’ve set up your Shopping campaign, you’ll want to make sure you have your goals, bids, and budgets set for the best results. In the video below, we’ll eliminate the guesswork and walk you through setting up realistic budgets and targets to maximize your reach on Google.
Get more of your products online
When setting up your first data feeds, you may run into issues that prevent your products from appearing on Google. Learn more about how to get your data feed into tip-top shape to show even more of your products online, making it easier for shoppers to find you.
Optimize your Shopping campaigns 
Once your Shopping campaign is up and running, you’re ready to think about how to optimize your ads to get the best return-on-investment (ROI). While there are many ways to do this, the key is knowing what to do first. Learn optimization fundamentals including how to drive traffic to your site and optimize that traffic to maximize your profits and ROI.
By managing your Shopping campaigns, fixing your data feed disapprovals, and optimizing your ads, searching shoppers can find all the products you’re selling -- helping you efficiently and effectively get more sales for the holidays, and beyond.

For more information on Shopping campaign best practices, check out the Google Best Practices Help Center or our Google Shopping YouTube channel.

Want to stay on top of more AdWords Best Practices?  Sign up to receive our monthly newsletter.

Posted by Kim Doan, Product Marketing Manager, Google Shopping

Source: Inside AdWords


Seize holiday shopping moments with new tools and insights

This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category, according to Google Analytics data.2 Intent-filled shopping micro-moments will replace shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments.

Optimize your shopping bids with remarketing lists

We’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping bids to re-engage high-value customers the next time they shop on Google.com. For example, when those who’ve abandoned their carts on your sites or your loyal customers shop again on Google on desktop or mobile, you can use remarketing lists to tailor your shopping bids and reconnect with them at a more cost-efficient ROI.

Early adopters are seeing great success with shopping remarketing lists:

“Shopping remarketing lists have proven incredibly successful for Magazines.com. We're able to strategically target consumers who did not convert in previous visits, driving 285% higher mobile and desktop conversion rates with 68% lower CPAs, making it one of the most effective features we’ve ever tested."
- Yuly Gonzalez, Sr. SEM Specialist, Rakuten Search

“With Shopping remarketing lists, our client Cruiser Customizing increased their conversion rate by 78% and their ROAS by 66%. We don’t want to have a single Shopping campaign now without shopping remarketing lists attached.”
- Jeremy Brown, Chief Marketing Officer, Metric Theory

Get better insights into the products in high demand online and near your stores

To help you make better decisions about which products to merchandise and promote in your stores, online, and via your Google shopping data feed, we recently rolled out two new tools:

First, with the new Shopping Insights tool, you can identify the products people are actively looking for online and around your stores.* Based on aggregated and indexed data from April to September of 2015, the tool lets you explore the most popular shopping product terms on Google, measure their significance over time, filter for cities, and compare how consumers search for products differently on mobile or desktop.

The Assortment Report uses your existing Google Merchant Center data feed to identify gaps in your product assortment based on the popular products shoppers are clicking on, in real-time, by product category. For example, if you offer toys, you might learn that you’re not yet stocking the Sphero BB-8 App-Enabled Droid from Star Wars, one of the hottest toys right now on Google. This report also provides benchmark selling prices for each of those missing products to help you with sourcing and pricing decisions.

Posted by Archana Kannan, Product Manager, Google Shopping
1 Google Analytics internal data, September 2015
2 Google Analytics internal data, September 2015
* Available in the US, across all devices

Source: Inside AdWords


What are people shopping for near your stores — and across America?

Today we're launching the beta of our new Shopping Insights tool, another step towards helping retailers connect with consumers in moments that matter, by making data about shopping habits and preferences more accessible.

Shopping Insights shows the products people are searching for across cities, time and devices. While 87% of shopping research happens online, 92% of goods are still sold in retail stores. By better understanding user’s shopping intent online, retailers can make more informed local merchandising and marketing decisions for their stores.

The Shopping Insights tool estimates popularity and trends for a given product by aggregating keyword data from the millions of searches consumers are doing to shop for that product. Further, you can see data for every city available for targeting in AdWords, and compare mobile to desktop patterns to better serve customers near your stores. Here’s a demo of how it works:
Observe and meet local demand

Shopping Insights lets retailers analyze product interest by city and time to understand local demand. As an example, let’s take a look at search interest in Halloween costumes. While Elsa and Olaf from Frozen set the pace last year, this year the battle is shaping up between Minions and Star Wars. Minions were initially more popular, with search interest for Minion costumes over 2.5X higher than Star Wars costumes in July. Following the release of new footage for the next Star Wars movie in late August, search interest for Star Wars costumes briefly overtook Minions, closing the gap to a 10% difference in September.
However, when looking at the city level, we can see significant variance in regional preferences. Let’s compare two popular college towns, Berkeley, CA and Madison, WI. In Berkeley, for example, Star Wars costumes are nearly 3x more popular than Minion costumes, but in Madison, WI Minion costumes are 3x more popular than Star Wars.
In another example of regional trends, interest in emoji joggers first appeared near Atlanta, then moved to New York City over the next several months, peaking during the holiday season last year. Consumers on the west coast haven’t caught on to the trend yet. This type of insight can help you understand how to meet demand for regionally popular products, while carrying less inventory in regions with less interest.
See interest by mobile, desktop, or both 

Shopping Insights also gives you a clearer look at the devices people are using during their “I-want-to-know, go, do, and buy” moments, so you can plan your campaigns for the right screens. For instance, searches for Disney Vans shoes have grown a whopping 10X since the launch of the “Young at Heart” line in May. And fans of Disney Vans clearly prefer to shop on mobile, using smartphones 3X more often than desktop to search for the popular shoes.
The Californian roots of both Disney and Vans are also visible in the data; interest was 2X higher in Los Angeles than New York, even though New York has twice the population. In fact, 38% of all searches came from California.

Understand nationwide, regional, and local outliers with featured stories

We will also release featured stories highlighting interesting trends across the nation, based on data mined by our teams. Check out the console war story between ‘xbox one’ and ‘ps4’ or the rising popularity of Birkenstock sandals. We hope these stories inspire your own creative uses of Shopping Insights.

Getting started with Shopping Insights 

Shopping Insights Beta is now available in the U.S., covering the 5,000+ most popular products on Google Shopping between April 01, 2014 to September 30, 2015. In the coming months, we'll have fresh updates with new data, insights and stories. It's all part of our long-term commitment to help retailers succeed with deeper insights about users’ intent and context.

To get started visit: shopping.thinkwithgoogle.com.

Posted by Jonathan Alferness, Vice President, Product Management, Google Shopping

Source: Inside AdWords


2015 Holiday Trends – Shopping Moments Are Replacing Shopping Marathons

If the idea of shopping on your phone while waiting for your morning coffee sounds familiar, you’re not alone. This holiday season, shopping moments will replace shopping marathons. Rather than rely on day-long mall marathons Black Friday weekend, shoppers are now turning to their mobile phones at hundreds of micro-moments throughout the day, all season long. In fact, more than half (54%) of holiday shoppers say that they plan to shop on their smartphones in spare moments throughout the day like walking or commuting.1

As we head into this year’s holiday shopping season, we looked at how the rise of these shopping moments will impact retail trends. After analyzing Google data and working with Ipsos MediaCT to survey consumers on their holiday shopping intentions, today we’re sharing our predictions for the digital trends impacting this year’s biggest shopping season.

Big shopping days are becoming smaller
It used to be that people would plan their shopping marathons for days like Black Friday or Cyber Monday. Now, shopping happens in the moments between everything else in our lives. Last year, for example, we saw steady consumer shopping interest in “gifts and presents” all season long.2
Source: Google Data, Q4 2014, US
This type of shopping has led to shorter, more purposeful mobile shopping sessions. In fact, while shoppers now spend 7% less time in each mobile session, smartphones’ share of online shopping purchases have gone up 64% over the last year, and 30% of all online shopping purchases now happen on mobile phones.3

The time to start reaching these holiday shoppers is now. We found that 61% of shoppers will have already started researching their purchases before Thanksgiving weekend, up 17% from last year.4 While research starts early, the majority of purchasing will take place later into the holiday season.5 Why? There is no longer a sense of urgency since everyday is a shopping day.

Mobile will influence more purchases than ever before
Consumers are using their smartphones in all parts of the shopping process - from inspiration to research to purchasing. In fact, shopping-related searches on mobile have grown more than 120% year over year and are fast approaching those on desktop.6

In addition to a rise in mobile commerce, we’re also seeing a rise in mobile’s influence on local commerce. People are increasingly using their phones to research and buy products in stores. More than half (52%) of shoppers plan to use a smartphone for holiday shopping this year before they visit a store, and a whopping 82% of smartphone users will consult their phone while in a store.7 People are searching 37% more inside department stores than they were last year.8

And more people have the opportunity to tap and pay with their phones in stores this season, with new mobile payments platforms available. In fact, in a Google Consumer Survey we found that 40% of people say they are likely to use their smartphones to pay in stores this holiday season.9

While big sale days are becoming smaller, one day still stands out in shopping popularity for mobile. Sunday is consistently the most popular day for shopping on smartphones - on average, mobile shopping searches are 18% higher on Sundays than the rest of the week.10
Source: Google Data, Q3 2015, Global Shopping searches on mobile
as defined by clicks on Shopping Ads
The YouTube Gift Guide
People are also increasingly turning to YouTube to help them shop, looking for advice, inspiration, or product reviews. One in four shoppers (26%) say online videos are their go-to source for gift ideas, and 32% of shoppers say they plan to use online video more this year for holiday purchases.11 Additionally, people in the U.S. are spending nearly twice as much time watching fashion and apparel shopping videos this year over last.12

Unboxing videos have become a growing phenomenon, as people turn to YouTube to inform their purchase decisions. In 2015 alone, people in the U.S. have watched 60M hours of unboxing videos on YouTube, totalling 1.1B views.13 Our research shows YouTube has become an important part of the purchase process for consumer electronics - 57% of Consumer Electronics shoppers watch Consumer Electronics-related videos online prior to purchase.14

To help shoppers discover more of the latest and greatest products, we’ve partnered with popular YouTube creators to bring you Awesome Stuff Week: a series of week-long celebrations highlighting shoppable videos on YouTube. Tune in on Monday to watch our next set of shoppable videos focusing on “gadgets.”
As shopping decisions are being made quicker and consumers’ expectations are higher, marketers today need to think carefully about where customers are discovering, researching and ultimately purchasing their products. By understanding these patterns and by focusing on moments of intent - on both mobile and video - marketers will win customers this holiday season.

Posted by Matt Lawson, Director, Performance Ads Marketing
1 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015; Shoppers defined as people who intend to shop this holiday season with smartphones. n=778
2 Google Data, October 2014–January 2015, United States. 
3 Google Analytics data, United States. Sept 2014 v. Sept 2015
4 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015 Base: Holiday shoppers n=2004
5 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015. Base: Holiday shoppers n=2004
6 Google Global search data Nov 2014-Oct 2015, as defined by searches that trigger Shopping ads
7 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015
8 Aggregated anonymized internal Google data from a sample of US users that have turned on Location History. Queries were considered as being "from" a location if they occurred within one hour of a user visit to the department store. September 2015 vs. September 2014.
9 Google Consumer Survey, October 2015, n=500
10 Google search data, Global, Q3 2015, mobile shopping searches as defined by clicks on Shopping ads
11 Google / Ipsos MediaCT, Consumer Holiday Intentions Study 2015
12 YouTube data, Sep 2014 vs. Sep 2015, United States. Classification as a shopping video was based on public data such as headlines, titles, tags, etc and may not represent all apparel shopping videos on YouTube.
13 YouTube data, January–October 2015, U.S. Classification as a "haul" video was based on public data such as headlines, tags, etc., and may not account for every "haul” video available on YouTube.
14 Google Millward Brown CE Study, n=1,529 CE shoppers, January 2015. Correction, October 29, 2015: An earlier version of this post claimed 64% of CE shoppers watch videos on YouTube. We have updated the claim to 57% of CE shoppers watch CE-related videos online prior to purchase. 


Source: Inside AdWords


Shopping Assortment Report in Merchant Center gives retailers insight into demand for popular products they don’t stock

We know that retailers are always interested in new opportunities to meet online customer demand -- especially during the busy holiday season. Today, we’re excited to introduce the Shopping Assortment Report in Google Merchant Center to help you plan your product assortment and reach even more shoppers online.

With the Shopping Assortment Report, you can quickly discover the top 100 products that you don’t already offer in your Merchant Center product feed for each Google Product Category. You can also see benchmark selling prices for these products. This information can be helpful in identifying new brands and products to add to your assortment, and reach even more customers with in-demand products. The data is based on the popularity of these products on Google Shopping, offering a near real-time view into online consumer demand for shoppable products.

Already, retailers are seeing success with the new Shopping Assortment Report. Daniel Dutton, Strategy leader at Target, says “Google's new Assortment Report has already become a useful tool for us to identify white space opportunities, from newly emerging products we didn't already carry, to out-of-stock products to prioritize for restocking.”

With this fresh and detailed information from the Shopping Assortment Report, you can:
  • Identify key products that are missing from your feed. Identify popular products you do sell, but may have forgotten to include in your data feed, or may have the incorrect GTIN associated with the product. 
  • Expand your product offerings. Identify popular products you currently do not sell, but may wish to source from suppliers and add to your product feed.
Whether you’re looking to add more products to your inventory or research pricing, the Shopping Assortment Report can help you reach even more shoppers online this holiday season, and beyond. For information on how to get started, check out our Help Center article.

Posted by Matt Henderson, Product Manager for Google Shopping

Source: Inside AdWords


Helping small businesses reach new customers with Google Shopping

Cross-posted with the Google Shopping Blog.

When it comes to attracting customers, small businesses know that showcasing their products online can help them get in front of more people -- even when their physical store doors are closed. In fact, one-third of small business owners said new or existing clients engaged with them through their e-commerce websites at least once daily.1

But getting started with a website is just the beginning. Google Shopping helps small businesses like you tap into the power of customer intent to reach the right people with relevant products ads, when it matters the most. Here’s how two local businesses, Paper Culture and PUBLIC Bikes, used Google Shopping to gain a competitive edge and spark shoppers’ interest across the country by leveraging their strengths: unique designs and inspired products.

Paper Culture uses Shopping ads to connect with design lovers online
Unique, modern design is a top priority for Paper Culture, an environmentally-conscious stationery company that sells 100% post-consumer recycled cards, coasters, and other personalized products online. To complement their AdWords text ads, Paper Culture turned to Google Shopping to put their product designs front and center, and reach new customers with rich, visual ads that jump off the search page.

“One of the toughest challenges for us as a small business is that we don’t have the brand of our larger competitors,” says Chris Wu, CEO and co-founder of Paper Culture. “Google Shopping helps us tell our story through showing searchers our unique product designs, right on Google search.”

By coupling customer intent with Google Shopping’s image-focused approach, Paper Culture was able to highlight their designs in a cost-effective way -- ensuring that each shopper that clicked on a Google Shopping ad was an already-interested buyer. Through Shopping campaigns, Paper Culture decreased their cost-per-lead (CPL) by 50%, and saw 3x ROI overall when compared to their other online channels.


PUBLIC Bikes reaches more searching cyclists with Google Shopping
Multi-channel retailer PUBLIC Bikes is in the business of selling colorful, trendy city bikes with a mission to help people fall in love with urban biking. But as a small business that designs, manufactures, and sells their own merchandise, the team often found themselves short on time and resources.

“With a small team, it’s challenging to do everything we want to do and get our brand and products out there,” says Dan Nguyen-Tan, founding executive of PUBLIC Bikes. “We need a way to scale our marketing efforts and get in front of potential customers where they can discover and engage us. That’s why Google Shopping is so important: it helps us reach customers looking for our products across the country.”

PUBLIC Bikes used Google Shopping to find new customers beyond their brick-and-mortar stores. Bidding by product allowed them to more easily prioritize those products that were new or on sale, turning once low-converting search terms into profit. For every $1 invested in Shopping campaigns, PUBLIC Bikes was able to see 2x the ROI as compared to their other online channels.


A new hub for retailers, large and small
Whether you’re an ecommerce business or a multi-channel business, the new Google for Retail offers a one-stop hub to learn more about Google’s solutions for retailers of all sizes.

If you’re a small business like Paper Culture or PUBLIC Bikes, we’re introducing a new Shopping Campaigns page as a go-to resource to help you get up and running on Google Shopping and make the world your storefront. Here, you’ll find product overviews, success stories, tutorial videos, and help resources to show how Google’s various retail tools work together to let you find your shoppers, wherever they are.

Posted by Kim Doan, Product Marketing Manager, Google Shopping

1. eMarketer, Do Small Business Websites Drive Client Engagement?, Feb 2015

Win the Digital Shelf with Our New Guide to Shopping Campaigns

Cross-posted from the Inside Adwords blog

We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default
campaign type for all PLA advertisers.

To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:
  • How should you structure your campaigns: by product line, performance, or both? 
  • Which feed attributes have the best chance of improving CTR?
  • Are you adjusting bids quickly enough during peak seasons?
Download the “Shape Up Your Shopping Campaigns” guide now to ensure you’re making the most of your PLAs and data feeds.

 For additional help, here are a few resources:
Posted by Matt Lawson, Director, Performance Ads Marketing