Tag Archives: Reporting and Analytics

Seize holiday shopping moments with new tools and insights

This holiday season, shoppers are acting more quickly and more purposefully than ever before, with 7% less time spent in each mobile shopping session.1 Yet those same shoppers are making 64% more mobile purchases than last year in the retail category, according to Google Analytics data.2 Intent-filled shopping micro-moments will replace shopping marathons this season, and we’re rolling out three new features to help retailers act on these critical moments.

Optimize your shopping bids with remarketing lists

We’re excited to extend remarketing capabilities to both shopping ads (PLAs) and local inventory ads (LIAs) with shopping remarketing lists. Now you can optimize your shopping bids to re-engage high-value customers the next time they shop on Google.com. For example, when those who’ve abandoned their carts on your sites or your loyal customers shop again on Google on desktop or mobile, you can use remarketing lists to tailor your shopping bids and reconnect with them at a more cost-efficient ROI.

Early adopters are seeing great success with shopping remarketing lists:

“Shopping remarketing lists have proven incredibly successful for Magazines.com. We're able to strategically target consumers who did not convert in previous visits, driving 285% higher mobile and desktop conversion rates with 68% lower CPAs, making it one of the most effective features we’ve ever tested."
- Yuly Gonzalez, Sr. SEM Specialist, Rakuten Search

“With Shopping remarketing lists, our client Cruiser Customizing increased their conversion rate by 78% and their ROAS by 66%. We don’t want to have a single Shopping campaign now without shopping remarketing lists attached.”
- Jeremy Brown, Chief Marketing Officer, Metric Theory

Get better insights into the products in high demand online and near your stores

To help you make better decisions about which products to merchandise and promote in your stores, online, and via your Google shopping data feed, we recently rolled out two new tools:

First, with the new Shopping Insights tool, you can identify the products people are actively looking for online and around your stores.* Based on aggregated and indexed data from April to September of 2015, the tool lets you explore the most popular shopping product terms on Google, measure their significance over time, filter for cities, and compare how consumers search for products differently on mobile or desktop.

The Assortment Report uses your existing Google Merchant Center data feed to identify gaps in your product assortment based on the popular products shoppers are clicking on, in real-time, by product category. For example, if you offer toys, you might learn that you’re not yet stocking the Sphero BB-8 App-Enabled Droid from Star Wars, one of the hottest toys right now on Google. This report also provides benchmark selling prices for each of those missing products to help you with sourcing and pricing decisions.

Posted by Archana Kannan, Product Manager, Google Shopping
1 Google Analytics internal data, September 2015
2 Google Analytics internal data, September 2015
* Available in the US, across all devices

Source: Inside AdWords


Learn about DoubleClick Campaign Manager and join an upcoming webinar

Need to beat the heat? Set aside time this summer to catch up on DoubleClick Campaign Manager training. We offer cool ways to learn like DCM Academy, a role-based learning path to help you learn based on how you use the product. We also offer Fundamentals eLearning and live webinars covering Reporting, Event Tags, Attribution, and more. And don’t miss our New Features Webinar to learn about the latest product releases.

Register today and find upcoming webinars via the Training page in the DCM or DFA Help Centers (sign-in required).

Start with DCM Fundamentals eLearning

Are you an ad trafficker, analyst, or media planner who needs to learn the basics? Try DCM Fundamentals eLearning and Certification to learn key DoubleClick Campaign Manager concepts. If you need an introduction to the fundamentals and want to learn best practices, this is the place to begin.

Pass the exam and get a certificate of completion demonstrating your knowledge of DoubleClick Campaign Manager. Register

Join a DoubleClick Campaign Manager webinar
If you want to learn about DoubleClick Campaign Manager in a live setting, register for an upcoming training webinar.
DFA6 to DCM for Existing Users – 7/2, 7/9, 7/16, 7/23, 7/30, 8/13, 9/17
Upgrading to DoubleClick campaign Manager? Learn about the latest features and key functionality and workflow differences compared to DFA6. 
DCM Fundamentals – 8/12 (North America), 7/9, 8/13 and 9/10 (Asia-Pacific)
If you want a live webinar experience to support the DCM Fundamentals eLearning, join this 2.5 hour session to learn how third-party ad serving works along with the steps for setting up Floodlight and trafficking your first campaign. This session also touches on remarketing. 
Campaign Trafficking Demo – 7/16, 8/6, and 9/3
Join our product trainer for a walkthrough of how to create a campaign and assign campaign elements. 
Prerequisites: This session is a companion to DCM Fundamentals, and assumes that you’ve taken the DCM eLearning and Certification (or attended the DCM Fundamentals webinar). Before attending, make sure you know how DoubleClick Campaign Manager defines a campaign, placement, ad, and creative. 
DCM New Features Webinar – 7/8
Join our product trainer for a walkthrough of the latest product features.
Advanced webinars
In these webinars, we’ll discuss featured topics to help you more effectively manage your campaigns. Before attending, make sure you’re familiar with basic reporting and DFA6/DoubleClick Campaign Manager concepts.
Reporting Basics – 7/10, 8/14, and 9/11
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Reporting as well as how to pull common reports, including Standard/Performance, Reach, and Floodlight.
Understanding Event Tags – 8/7
Learn about the Event Tags, a DCM feature that helps you to apply 4th party impression and click pixels to your creatives. This webinar will cover Event Tag creation, application and site whitelist/blacklisting.
Reporting: Attribution – 8/28
In this session, you’ll learn about the attribution options available in Reporting, and uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM and want to expand your knowledge of what the Reporting tool offers.
Prerequisites: Make sure you’re familiar with ad trafficking in DFA6 or DoubleClick Campaign Manager before attending these sessions. If you’re not, attend the Fundamentals webinar first.

DFA webinars
Still using DFA6? That’s okay, we still offer webinar training! Get trained online with DFA Fundamentals eLearning and Certification (eLearnings and exams available in Spanish, Japanese, Portuguese, Swedish, Italian, and more). We also offer webinars for DFA6 Fundamentals and MediaVisor.
DFA Fundamentals – 7/30 and 9/10
DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA6. This webinar mainly focuses on the basics of ad trafficking, but also touches briefly on Floodlight tags and DFA Reporting. 
MediaVisor Fundamentals – 8/5
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.
Running into a scheduling conflict? Check out the pre-recorded webinars and training videos in the DCM Help Center, and DFA Help Centers – you might find a pre-recorded session ready to watch.

Don’t forget to sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events, and product updates!

Posted by Sarah Payne, DoubleClick Campaign Manager Product Trainer

Win the Digital Shelf with Our New Guide to Shopping Campaigns

Cross-posted from the Inside Adwords blog

We introduced Shopping campaigns in February to make it easier for you to manage your Product Listing Ads (PLAs). In late August, Shopping campaigns will be the default
campaign type for all PLA advertisers.

To help retailers make the most of their Shopping campaigns, we’re excited to introduce a new best practices guide, “Shape Up Your Shopping Campaigns.” It addresses important questions like:
  • How should you structure your campaigns: by product line, performance, or both? 
  • Which feed attributes have the best chance of improving CTR?
  • Are you adjusting bids quickly enough during peak seasons?
Download the “Shape Up Your Shopping Campaigns” guide now to ensure you’re making the most of your PLAs and data feeds.

 For additional help, here are a few resources:
Posted by Matt Lawson, Director, Performance Ads Marketing

Insights at your fingertips, for more effective campaigns

Today we are excited to announce Insights, a brand new, beautiful reporting tool that provides marketers and agencies with auto-generated insights about campaign performance across channels to help optimize future campaigns.

To ensure their messages are seen by the right users, today, advertisers spend hours analyzing data, or digging through spreadsheets to find meaningful campaign insights. It shouldn’t be this way. In today’s constantly connected world, where we reach consumers across many screens and channels, real-time, actionable insights are more critical than ever. However, fragmented tools and reporting are major pain points that prevent this, according to a study conducted with the Boston Consulting Group.

Actionable insights at a glance

The Insights tool allows advertisers to view campaign performance at a glance, without having to dig through data or build complex reports manually. You can learn about campaign factors that you undervalued, or ones you may have overlooked. This new tool helps you answer questions like:
  • Which publisher had the lowest cost-per-action (CPA) in previous campaigns for the same advertiser?
  • What time of day generates the highest cost-per-click (CPC)?
  • How does campaign performance vary by mobile platform?
  • Do certain creatives perform better on certain browsers?
  • Am I maximizing exposure on high-performing placements?
Interactive design for faster and more efficient media planning 

Real-time visualizations and graphs replace manual spreadsheets, showing you detailed information faster. The new Insights tool in reporting is highly interactive, with the ability to drill down based on the following:
  • Dimensions
    • Publisher; Placement; Creative; Geo; Platform type; Browser
  • Goals
    • Click-through rate; Cost per click; Conversions per impression; Conversions per click; Cost per activity; Rich media interaction rate; Rich media click rate; Video completion rate
Over the coming weeks and months, you will see more and more dimensions added into the tool that will help you surface key insights for smarter campaign management.

Insights across channels

This new tool includes data across both reservations and programmatic buys. Today, the data is presented together across channels, and in the coming months, we will provide data that is broken out between your reservations and programmatic buys.



Matthew McIntyre, Senior Media Manager at Unique Digital, told us about the benefits they are seeing with the new tool:
“The new Insights tool is really exciting for us as an agency because it lets us see where and how we can make improvements in our campaigns almost immediately. The customizable goals and visualizations allow us to tailor the dashboard for every campaign and instantly make decisions which will drive better results for our clients. The insight provided on performance gives our planners more time and clearer data to make future media plans faster and with more clarity on how to drive the best performance.”
Our goal with DoubleClick Digital Marketing is to integrate your digital marketing efforts seamlessly, so your teams can effectively manage your cross-channel campaigns. With data that is fresh, de-duplicated, and auto-generated, the Insights tool takes us a step closer to this goal. 

Insights is available to all DoubleClick Campaign Manager customers, globally, so if you’re still using DoubleClick for Advertisers, ask your account manager about upgrading to DoubleClick Campaign Manager.

You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Oren Mor, Product Manager, DoubleClick

New upgrade option for Shopping campaigns

Earlier this month, we shared a few success stories on Shopping campaigns, our new campaign type for Product Listing Ads (PLAs), and that the regular PLA campaign type will retire in late August 2014.

To upgrade to Shopping campaigns, we encourage you to create a Shopping campaign from scratch and then customize your product groups and bids from there. That way, you can choose how granular you’d like to get and ensure all your inventory is included in your Shopping campaign.

However, if you would like to base your Shopping campaign on a regular PLA campaign, we’re introducing an option today to help you upgrade.


After setting up your Shopping campaign, you’ll be taken to a new page to create ad groups. Here, you’ll see two options: the ability to start fresh with one ad group or create one or many ad groups based on a regular PLA campaign.

Note that some parts of a regular PLA campaigns aren’t transferable to a Shopping campaign, like product targets that use AdWords labels or groupings. If none of your PLA campaigns are transferrable, you might not see this option.

Keep in mind
With Shopping campaigns, you no longer need to create separate ad groups or product targets to track your impressions, clicks and cost. You can analyze and report on your PLA performance by product attribute or by individual items in the Dimensions tab, regardless of your campaign structure.

As a reminder, all PLA advertisers will need to upgrade to Shopping campaigns by late August 2014, at which time all remaining regular PLA campaigns will be automatically upgraded. Over the next few months, we’ll continue to share more information and tools to help you upgrade your campaigns and manage them at scale.

To learn more about Shopping campaigns and how to upgrade, here are a few resources:

Posted by Eric Tholomé, Director of Product Management, Google Shopping

What’s next for Shopping campaigns and retailers

In February, we made Shopping campaigns available to all Product Listing Ad (PLA) advertisers and, in March, we released AdWords API support to help you manage your campaigns at scale. Shopping campaigns offer the ability to browse your inventory directly in AdWords, report on your performance down to the product-level, and bid competitively with new metrics like benchmark data and impression share. We’ve received great feedback from you so far and are excited to share what’s next:


  • Size your opportunity with Bid Simulator To provide more actionable insight into your PLAs, we’ve been rolling out a Bid Simulator that’s now available in all Shopping campaigns. With a Bid Simulator, you can now estimate how bid changes could impact your impressions, clicks or costs.
  • Options to create a Shopping campaign
In the coming days, we’ll be adding some options to help you get started. You would be able to create a Shopping campaign from scratch or, for many of you, use one of your regular PLA campaigns to create similar product targets, negative keywords or promotional text.
  • Multiple ad groups for advanced retailers
    While many of you will be happy with your Shopping campaign as is, we’ve heard from advanced retailers that they’d like to create multiple ad groups. It’s now possible to do this within a Shopping campaign.

Continued Retailer Success
Since we made Shopping campaigns available to all PLA advertisers, we continue to hear many examples of how it helps you manage PLAs and effectively grow your business. Here are a few:

JumpFly
“The benefits of Shopping campaigns can’t be overstated – the ease of setup, the transparency of data, the ability to group products into logical categories and manage to the product level make it a must. All of these contribute to our clients’ ROI almost tripling, and there’s still room to improve.”
Exclusive Concepts
“The new Shopping campaigns allowed us to achieve a much higher-level of profitability, cutting costs by 13% and increasing return on ad spend by about 22% on average. Not only that, the new campaign type trims about 2 hours of setup time.”
Wiggle
“We used the product-level data from our Shopping campaign to fine-tune our bidding strategy, focusing on the products that acquired the most traffic & lowered the ones that are less important. This helped us increase visits 25% & ROI by 16%.”
White Shark Media
“Shopping campaigns effectively reduced the time spent setting up product-specific bids and optimizing in half. We can now invest even more time into each client, and the results we’ve seen have been no less than amazing. A client selling home accessories saw a 301% increase in revenue after only one month. As a result, we are now changing our agency standards within PLAs to only use Shopping campaigns.”

Future of Shopping campaigns and retirement of regular PLA campaigns
Shopping campaigns offer a truly retail-centric and seamless approach to PLAs. We're very excited by the positive feedback we've heard so far and will continue to build tools and features into this new campaign type. Thus, we'll be retiring the regular PLA campaign type and asking all PLA advertisers to upgrade to Shopping campaigns by late August 2014, at which time all remaining PLA campaigns will be automatically upgraded. Over the next few months, we’ll share more information and release more tools to help you upgrade your campaigns and manage them at scale. We encourage you to start planning your upgrade to Shopping campaigns today to take full advantage of the new features as soon as possible.

For additional help, here are a few resources:


Posted by Eric Tholomé, Director of Product Management, Google Shopping

Join a DoubleClick Campaign Manager webinar this Spring

Spring is in bloom in most places, trees and flowers are growing (or at least the snow is melting), and more agencies and marketers are upgrading! It’s the perfect season to learn and master DoubleClick Campaign Manager based on your role and how you use the product. We offer multiple learning options, from the basics to more advanced topics like In-Stream Video, Attribution, and more – so come check us out!

Register for the eLearning and see upcoming webinars via the Training page in the DCM or DFA Help Centers (sign-in required).

Start with DCM Academy and Fundamentals eLearning


Are you an ad trafficker, analyst, or media planner just getting started? Try DCM Academy for easy-to-use learning paths that guide you through core Help Center articles and online training material, including the recently-launched DCM Fundamentals eLearning and Certification. 

Pass the exam and get a printable certificate of completion demonstrating your knowledge of DoubleClick Campaign Manager.


Join a DoubleClick Campaign Manager webinar
Whether you’re starting to upgrade to DCM or you’ve already made the move, attend these webinars to better understand and use the product.

DCM Fundamentals – 4/29 and 6/10
Similar to the eLearning, this 2.5 hour webinar will teach you everything from how third-party ad serving works to the steps needed to set up Floodlight tags and traffic your first campaign. This session also touches on Remarketing. Attend this webinar if you need an introduction to the fundamentals and want to learn best practices.
DFA6 to DCM for Existing Users – 4/2, 4/16, 4/30, 5/14, 5/28, 6/11, 6/25
Learn what's changed in DoubleClick Campaign Manager. Get a demo of the key differences compared to DFA6. Attend this webinar if you’ve been using DFA6 and want to know about functionality and workflow differences between DFA and DoubleClick Campaign Manager before you upgrade.  
Campaign Trafficking Demo – 4/9, 5/7, and 6/4
Join our product trainer for a live walk through of how to create a campaign and assign campaign elements.

Prerequisites: This session is a companion to the DCM Fundamentals eLearning, and assumes that attendees have taken the DCM eLearning and Certification or attended the DCM Fundamentals webinar. Before attending, you should already know how DoubleClick Campaign Manager defines a campaign, placement, ad, and creative.

Advanced webinars
In these webinars, we’ll discuss featured topics to help you more effectively manage your campaigns. Before attending, make sure you’re familiar with basic reporting and DFA6/DoubleClick Campaign Manager concepts.
Understanding In-Stream Video – 4/17
In this session, you'll learn the basics of trafficking In-Stream Video creatives in DCM.

Reporting: Report Builder – 4/3, 5/1, and 6/5
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Reporting along with how to pull common reports, including Standard/Performance, Reach, and Floodlight.

Reporting: Attribution – 5/15
In this session, you’ll learn about the attribution options available in Reporting, and uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM and want to expand your knowledge of what the Reporting tool offers.
Prerequisites: Users should have familiarity with ad trafficking in DFA6 or DoubleClick Campaign Manager before attending these sessions. If you’re not familiar with DoubleClick Campaign Manager or DFA6, attend the Fundamentals webinar session first.

DFA webinars
Still using DFA6? That’s okay, we still offer plenty of training! Get trained online with DFA Fundamentals eLearning and Certification (eLearnings available in Spanish, Japanese, Portuguese, Swedish, Italian, and more). We also offer webinars for DFA6 Fundamentals and MediaVisor.

DFA Fundamentals – 4/23 and 6/4
DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA6. This webinar mainly focuses on the basics of ad trafficking, but also touches briefly on Floodlight tags and DFA Reporting.

MediaVisor Fundamentals – 4/22 and 6/17
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.
Some sessions mention prerequisites where we recommend background knowledge. Be sure to note these to get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any live sessions.

Running into a scheduling conflict? Check out the pre-recorded webinars in the DCM Help Center, and the DFA Help Center – you might find a pre-recorded session ready to watch.

Don’t forget to sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events, and product updates!

Posted by Sarah Payne, DoubleClick Campaign Manager Product Trainer

Join an upcoming DoubleClick Campaign Manager training webinar

With the new year, now is the perfect time to learn the DCM interface and dive into the new workflow. Whether you're upgrading or haven't yet used DCM, we offer multiple ways for you to learn the basics, and learn about advanced training topics.

Take a look at our upcoming DCM and DFA webinars and enroll through the Training page in the DCM or DFA Help Centers (sign-in required).

DCM webinars
Whether you’re upgrading to DCM or have already upgraded, attend these webinars to better understand and use DCM.
DCM Fundamentals – 2/12, 2/26 and 3/12
Designed for new DCM users, this webinar will teach you everything from how 3rd party ad-serving works to how to set up Floodlight tags and traffic your first campaign. This session also touches on Remarketing. Attend this webinar if you need an introduction to the fundamentals of DCM and want to learn best practices.
DFA6 to DCM for Existing Users – 2/5, 2/19, 3/5, and 3/19
Learn what's changed in DCM. Get a demo of the key differences in DCM compared to DFA6. Attend this webinar if you’ve been using DFA6 and want to know about functionality and workflow differences between DFA and DCM before you upgrade. 
Reporting: Report Builder – 2/6 and 3/6
Learn how to run reports in Report Builder, and slice and dice data in the Summary tab (dashboard view). Get a demo of Report Builder (Reporting) as well as how to pull common reports (Standard/Performance, Reach, and Floodlight). This training also covers the differences between Report Builder and ReportCentral.
This session is designed for users with a basic knowledge of DFA6 or DCM. If you’re not familiar with DCM or DFA, attend the Fundamentals webinar session first.

Advanced webinars
In these webinars, experts will discuss featured topics to help you more effectively manage your campaigns in DCM. Before attending, users should be familiar with basic reporting and DFA6/DCM concepts.
Understanding Ads and Creatives: Properties – 1/23
In this session, you'll learn about the properties of your ads, including priority, delivery goals, creative rotation, and targeting. This will also cover creative labeling, which can be used to isolate and view the performance of similar creative messages in reporting.
Understanding Event Tags – 2/27, 3/20
This session addresses the new Event Tags feature in DCM, which helps you to apply 4th party impression and click pixels to your creatives in DCM. Learn about Event Tag creation, application and site whitelist/blacklisting.
Understanding Remarketing – 3/13
This session will cover the use of remarketing in DCM, including the creation of remarketing lists and the use of those lists for the purpose of targeting ads in DCM.
Reporting: Attribution – 2/20
In this session, you’ll learn about the attribution options available in Reporting. Get a look at uses for Multi-channel funnels, Attribution, and Modeling. This session is also helpful if you’re upgrading from DFA to DCM to expand knowledge of what the Reporting tool offers.
DFA webinars
Still using DFA6? No worries! Get trained online with our DFA Fundamentals eLearning (available in Spanish, Japanese, Portuguese, and Swedish, Italian, and more). We also offer webinars for both DFA6 Fundamentals and MediaVisor.
DFA Fundamentals – 1/21, 2/19, 2/26, and 3/26
Learn the basics of trafficking in DFA6. The bulk of the session focuses on ad trafficking, but touches briefly on Floodlight tags and DFA Reporting. DFA Fundamentals is the first step if you’re new to third-party ad serving and DFA.
MediaVisor Fundamentals – 2/11 and 3/11
Learn the most common uses of MediaVisor, including how to plan and create campaigns, advertisers, and site placements. You’ll also learn how to send RFPs and IOs, as well as how to traffic placements from MediaVisor to DFA.
Some sessions mention prerequisites where we recommend background knowledge. Be sure to note these to make sure you get the most out of each session. Lastly, be aware of any regional time differences before enrolling in any of the live sessions.

Running into a scheduling conflict? Check out the pre-recorded webinars in the DCM Help Center as well as the DFA Help Center – you might be able to find a pre-recorded session ready to watch.

Don’t forget to sign up for the DoubleClick Digest to get the latest DoubleClick news, research, events and product updates!

Posted by Sarah Payne, DCM Product Trainer

Introducing Shopping campaigns: a better way to promote your products on Google

Everyday, people search on Google for the best products from retailers large and small. With Product Listing Ads (PLA) on Google Shopping, people can browse a wide selection of products, finding high-quality imagery and relevant product information like brand and price.

To make it easier for you to connect with these consumers and promote your products on Google, we’re introducing Shopping campaigns, a new campaign type for PLAs. Shopping campaigns streamline how you manage and bid on your products, report on your performance, and find opportunities to grow your traffic from Google.
Key benefits

1. Retail-centric way to manage your products

Shopping campaigns allow you to browse your product inventory directly in AdWords and create product groupsfor the items you want to bid on. For example, if you’re a fashion retailer, you’ll see what types of shoes are in your data feed and how many boots you can promote. You use the product attributes derived from your data feed such as Google product category, product type, brand, condition, item id and custom labels to organize your inventory into product groups. Custom labels are a new, structured way to tag your products in your data feed with attributes that matter to you, such as ‘margin’ to separate your high- and low-margin products. To see all the items you can bid on, the Products tab will show you a full list of your approved products and their product attributes.





2. Advanced reporting to measure product performance

Regardless of how you choose to structure your product groups, Shopping campaigns offer the unprecedented ability to view your performance data by product or product attribute. Since performance metrics are associated with the item and not the product group, you can filter and segment data by your product attributes. This includes Google product category, product type, brand, condition, item id and custom labels. For example, you’ll see which Apparel & Accessories categories drive the most clicks, without having to break out your clothing category into a separate product group.



3. Competitive data to size your opportunity

To help you optimize and scale your PLAs, Shopping campaigns provide insights into your competitive landscape. In the Product Groups tab, you can add benchmark columns to see the estimated average CTR and Max CPC for other advertisers with similar products. The competitive performance data you see is aggregated and averaged, so all performance data is anonymous. Coming soon, you’ll have impression share columns to help you understand the opportunity lost due to insufficient bids and budgets, and a bid simulator will help you estimate the amount of impressions you’ll receive as you adjust your bids.





How to get started

Shopping campaigns are currently available to a limited number of advertisers. It will be rolling out gradually in the US, with full global availability by early next year. API support will come in 2014 as well.

You can learn more about Shopping campaigns at some upcoming events. Join us at our Learn With Google webinar for Shopping campaigns on November 20, 2013, and find us at Search Engine Strategies in Chicago on November 6, 2013.

We've built Shopping campaigns with retailers in mind, and if you'd like to be an early adopter to share your feedback, you can express your interest here. We'd love to hear from you!

Posted by Sameer Samat, Vice President of Product Management, Google Shopping