To celebrate World Book Day on April 23rd, Google Play Books provides tools to make reading extra engaging for families and children. Here are two ways we’re creating a …
We're sharing the latest Google Play Console updates that make it easier for developers to gain actionable performance insights and deliver better user experiences. High…
At Google Play, we partner with developers like you to help your app or game business reach its full potential, providing powerful tools and insights every step of the way. In Google Play Console, you’ll find the features needed to test, publish, improve, and grow your apps — and today, we're excited to share several enhancements to give you even more actionable insights, starting with a redesigned app dashboard tailored to your key workflows, and new metrics designed to help you improve your app quality.
The first thing you’ll notice is the redesigned app dashboard, which puts the most essential insights front and center. We know that when you visit Play Console, you usually have a goal in mind — whether that’s checking on your release status or tracking installs. That’s why you’ll now see your most important metrics grouped into four core developer objectives:
Each objective highlights the three metrics most important to that goal, giving you a quick grasp of how your app is doing at a glance, as well as how those metrics have changed over time. For example, you can now easily compare between your latest production release against your app’s overall performance, helping you to quickly identify any issues. In the screenshot below, the latest production release has a crash rate of 0.24%, a large improvement over the 28-day average crash rate shown under “Monitor and Improve."
At the top of the page, you’ll see the status of your latest release changes prominently displayed so you know when it’s been reviewed and approved. If you’re using managed publishing, you can also see when things are ready to publish. And based on your feedback, engagement and monetization metrics now show a comparison to your previous year’s data so you can make quick comparisons.
The new app dashboard also keeps you updated on the latest news from Play, including recent blog posts, new features relevant to your app, and even special invitations to early access programs.
In addition to what’s automatically displayed on the dashboard, we know many of you track other vital metrics for your role or business. That's why we've added the “Monitor KPI trends” section at the bottom of your app dashboard. Simply scroll down and personalize your view by selecting the trends you need to monitor. This customized experience allows each user in your developer account to focus on their most important insights.
Later this year, we’ll introduce new overview pages for each of the four core developer objectives. These pages will help you quickly understand your performance, showcase tools and features within each domain, and list recommended actions to optimize performance, engagement, and revenue across all your apps.
If you spend a lot of time in Play Console, you may have already noticed the new notification center. Accessible from every page, the notification center helps you to stay up to date with your account and apps, and helps you to identify any issues that may need urgent attention.
To help you quickly understand and act on important information, we now group notifications about the same issue across multiple apps. Additionally, notifications that are no longer relevant will automatically expire, ensuring you only see what needs your attention. Plus, notifications will be displayed on the new app dashboard within the relevant objectives.
One of Play’s top goals is to provide the insights you need to build high-quality apps that deliver exceptional user experiences. We’re continuing to expand these insights, helping you prevent issues like crashes or ANRs, optimize your app’s performance, and reduce resource consumption on users’ devices.
Users expect a polished experience across their devices, and we’ve learned from you it can be difficult to make your app layouts work seamlessly across phones and large screens. To help with this, we’ve introduced pre-review checks for incorrect edge-to-edge rendering, while another new check helps you detect and prevent large screen layout issues caused by letterboxing and restricted layouts, along with resources on how to fix them.
We’re also making it easier to find and triage the most important quality issues in your app. The release dashboard in Play Console now displays prioritized quality issues from your latest release, alongside the existing dashboard features for monitoring post-launch, like crashes and ANRs This addition provides a centralized view of user-impacting issues, along with clear instructions to help you resolve critical user issues to improve your users’ experiences.
A new "low memory kill" (LMK) metric is available in Android vitals and the Reporting API. Low memory issues cause your app to terminate without any logging, and can be notoriously difficult to detect. We are making these issues visible with device-specific insights into memory constraints to help you identify and fix these problems. This will improve app stability and user engagement, which is especially crucial for games where LMKs can disrupt real-time gameplay.
We're also collaborating closely with leading OEMs like Samsung, leveraging their real-world insights to define consistent benchmarks for optimal technical quality across Android devices. Excessive wakelocks are a leading cause of battery drain, a top frustration for users. Today, we're launching the first of these new metrics in beta: excessive wake locks in Android vitals. Take a look at our wakelock documentation and provide feedback on the metric definition. Your input is essential as we refine this metric towards general availability, and will inform our strategy for making this information available to users on the Play Store so they can make informed decisions when choosing apps.
Together, these updates provide you with even more visibility into your app's performance and quality, enabling you to build more stable, efficient, and user-friendly apps across the Android ecosystem. We'll continue to add more metrics and insights over time. To stay informed about all the latest Play Console enhancements and easily find updates relevant to your workflow, explore our new What’s new in Play Console page, where you can filter features by the four developer objectives.
Android has long championed performance, continuously evolving to deliver exceptional user experiences. Building upon years of refinement, we're now focusing on pinpointing resource-intensive use cases and developing platform-level solutions that benefit all users, across the vast Android ecosystem.
Since the launch of Android vitals in Play Console in 2017, Play has been investing in providing fleet-wide visibility into performance issues, making it easier to identify and fix problems as they occur. Today, Android and Google Play are taking a significant step forward in partnership with top OEMs, like Samsung, leveraging their real-world insights into excessive resource consumption. Our shared goal is to make Android development more streamlined and consistent by providing a standardized definition of what good and great looks like when it comes to technical quality.
"Samsung is excited to collaborate with Android and Google Play on these new performance metrics. By sharing our user experience insights, we aim to help developers build truly optimized apps that deliver exceptional performance and battery life across the ecosystem. We believe this collaboration will lead to a more consistent and positive experience for all Android users."– Samsung
We're embarking on a multi-year plan to empower you with the tools and data you need to understand, diagnose, and improve your app's resource consumption, resulting in happier and more engaged users, both for your app, and Android as a whole.
Today, we're launching the first of these new metrics in beta: excessive wake locks. This metric directly addresses one of the most significant frustrations for Android users – excessive battery drain. By optimizing your app's wake lock behavior, you can significantly enhance battery life and user satisfaction.
The Android vitals beta metric reports partial wake lock use as excessive when all of the partial wake locks, added together, run for more than 3 hours in a 24-hour period. The current iteration of excessive wake lock metrics tracks time only if the wake lock is held when the app is in the background and does not have a foreground service.
These new metrics will provide comprehensive, fleet-wide visibility into performance and battery life, equipping developers with the data needed to diagnose and resolve performance bottlenecks. We have also revamped our wake lock documentation which shares effective wake lock implementation strategies and best practices.
In addition, we are also launching the excessive wake lock metric documentation to provide clear guidance on interpreting the metrics. We highly encourage developers to check out this page and provide feedback with their use case on this new metric. Your input is invaluable in refining these metrics before their general availability. In this beta phase, we're actively seeking feedback on the metric definition and how it aligns with your app's use cases. Once we reach general availability, we will explore Play Store treatments to help users choose apps that meet their needs.
Later this year, we may introduce additional metrics in Android vitals highlighting additional critical performance issues.
Thank you for your ongoing commitment to delivering delightful, fast, and high-performance experiences to users across the entire Android ecosystem.
At Google Play, we're dedicated to building user trust, especially when it comes to sensitive permissions and your data. We understand that managing files and media permissions can be confusing, and users often worry about which files apps can access. Since these files often contain sensitive information like family photos or financial documents, it's crucial that users feel in control. That’s why we're working to provide clearer choices, so users can confidently grant permissions without sacrificing app functionality or their privacy.
Below are a set of best practices to consider for improving user trust in the sharing of broad access files, ultimately leading to a more successful and sustainable app ecosystem.
Building user trust starts with requesting only the permissions essential for your app's core functions. We understand that photos and videos are sensitive data, and broad access increases security risks. That's why Google Play now restricts READ_MEDIA_IMAGES and READ_MEDIA_VIDEO permissions, allowing developers to request them only when absolutely necessary, typically for apps like photo/video managers and galleries.
Instead of requesting broad storage access, we encourage developers to use the Android Photo Picker, introduced in Android 13. This tool offers a privacy-centric way for users to select specific media files without granting access to their entire library. Android photo picker provides an intuitive interface, including access to cloud-backed photos and videos, and allows for customization to fit your app's needs. In addition, this system picker is backported to Android 4.4, ensuring a consistent experience for all users. By eliminating runtime permissions, Android photo picker simplifies the user experience and builds trust through transparency.
We understand that some developers have historically used custom photo pickers for tailored user experiences. However, regardless of whether you use a custom or system picker, transparency with users is crucial. Users want to know why your app needs access to their photos and videos.
Developers should strive to provide clear and concise explanations within their apps, ideally at the point where the permission is requested. Take the following in consideration while crafting your permission request mechanisms as possible best practices guidelines:
Learn how Snap has embraced the Android System Picker to prioritize user privacy and streamline their media selection experience. Here's what they have to say about their implementation:
“One of our goals is to provide a seamless and intuitive communication experience while ensuring Snapchatters have control over their content. The new flow of the Android Photo Picker is the perfect balance of providing user control of the content they want to share while ensuring fast communication with friends on Snapchat.”– Marc Brown, Product Manager
Start building a more trustworthy app experience. Explore the Android Photo Picker and implement privacy-first data practices today.
Special thanks to:
On April 7th, Samsung will begin rolling out One UI 7 to more devices globally. Included in this bold new design is greater personalization with an optimized widget experience and updated set of One UI 7 widgets. Ushering in a new era where widgets are more prominent to users, and integral to the daily device experience.
Whether you are planning a new widget, or investing in an update to an existing widget, we have tools to help!
Leverage widgets for increased app visibility, enhanced user engagement, and ultimately, higher conversions. By embracing widgets, you're not just optimizing for a specific OS update; you're aligning with a broader trend towards user-centric, glanceable experiences.
On the Android Developers Blog, we’re sharing how we're making it easier than ever for developers to build safe apps, while also continuing to strengthen our ecosys…
Knowing that you’re building on a safe, secure ecosystem is essential for any app developer. We continuously invest in protecting Android and Google Play, so millions of users around the world can trust the apps they download and you can build thriving businesses. And we’re dedicated to continually improving our developer tools to make world–class security even easier to implement.
Together, we’ve made Google Play one of the safest and most secure platforms for developers and users. Our partnership over the past few years includes helping you:
Today, we’re excited to share more about how we're making it easier than ever for developers to build safe apps, while also continuing to strengthen our ecosystem's protection in 2025 and beyond.
Google Play’s policies are a critical component of ensuring a safe experience for our shared users. Play Console pre-review checks are a great way to resolve certain policy and compatibility issues before you submit your app for review. We recently added the ability to check privacy policy links and login credential requirements, and we’re launching even more pre-review checks this year to help you avoid common policy pitfalls.
To help you avoid policy complications before you submit apps for review, we’ve been notifying you earlier about certain policies relevant to your apps – starting right as you code in Android Studio. We currently notify developers through Android Studio about a few key policy areas, but this year we’ll expand to a much wider range of policies.
Acting on your feedback, we’ve improved our policy experience to give you clearer updates, more time for substantial changes, more flexible requirements while still maintaining safety standards, and more helpful information with live Q&A's. Soon, we’ll be trying a new way of communicating with you in Play Console so you get information when you need it most. This year, we’re investing in even more ways to get your feedback, help you understand our policies, navigate our Policy Center, and help to fix issues before app submission through new features in Console and Android Studio.
We’re also expanding our popular Google Play Developer Help Community, which saw 2.7 million visits last year from developers looking to find answers to policy questions, share knowledge, and connect with fellow developers. This year, we’re planning to expand the community to include more languages, such as Indonesian, Japanese, Korean, and Portuguese.
The Play Integrity API is an essential tool to help protect your business from abuse such as fraud, bots, cheating, and data theft. Developers are already using the APIs to make over 500M daily checks for potentially fraudulent or risky behavior. In fact, apps that use Play Integrity features to detect suspicious activity are seeing an 80% drop in unauthorized usage on average compared to other apps.
This year, we’ll continue to enhance the Play Integrity API with stronger protection for even more users. We recently improved the technology that powers the API on all devices running Android 13 (API level 33) and above, making it faster, more reliable, and more private for users. We also launched enhanced security signals to help you decide how much you trust the environment your app is running in, which we’ll automatically roll out to all developers who use the API in May. You can opt in now to start using the improved verdicts today.
We’ll be adding new features later this year to help you deal with emerging threats, such as the ability to re-identify abusive and risky devices in a way that also preserves user privacy. We’re also building more tools to help you guide users to fix issues, like if they need a security update or they’re using a tampered version of your app.
For apps in select categories, we offer badges that provide an extra layer of validation and connect users with safe, high-quality, and useful experiences. Building on the work of last year’s “Government” badge, which helps users identify official government apps, this year we introduced a “Verified” badge to help users discover VPN apps that take extra steps to demonstrate their commitment to security. We’ll continue to expand on this and add badges to more app categories in the future.
Whether your app is specifically designed for kids or simply attracts their attention, there is an added responsibility to ensure a safe and trusted experience. We want to partner with you to keep kids and teens safe online, and protect their privacy, and empower families. In addition to Google Play’s Teacher Approved program, Families policies, and tools like Restrict Declared Minors setting within the Google Play Console, we’re building tools like Credential Manager API, now in Beta for Digital IDs.
In addition to helping developers build stronger, safer apps on Google Play, we remain committed to protecting the broader Android ecosystem. Last year, our investments in stronger privacy policies, AI-powered threat detection and other security measures prevented 2.36 million policy-violating apps from being published on Google Play. By contrast, our most recent analysis found over 50 times more Android malware from Internet-sideloaded sources (like browsers and messaging apps) than on Google Play. This year we’re working on ways to make it even harder for malicious actors to hide or trick users into harmful installs, which will not only protect your business from fraud but also help users download your apps with confidence.
Meanwhile, Google Play Protect is always evolving to combat new threats and protect users from harmful apps that can lead to scams and fraud. As this is a core part of user safety, we’re doing more to keep users from being socially-engineered by scammers to turn this off. First, Google Play Protect live threat detection is expanding its protection to target malicious applications that try to impersonate financial apps. And our enhanced financial fraud protection pilot has continued to expand after a successful launch in select countries where we saw malware based financial fraud coming from Internet-sideloaded sources. We are planning to expand the pilot throughout this year to additional countries where we have seen higher levels of malware-based financial fraud.
We’re even working with other leaders across the industry to protect all users, no matter what device they use or where they download their apps. As a founding member of the App Defense Alliance, we’re working to establish and promote industry-wide security standards for mobile and web applications, as well as cloud configurations. Recently, the ADA launched Application Security Assessments (ASA) v1.0, which provides clear guidance to developers on protecting sensitive data and defending against cyber attacks to strengthen user trust.
Please keep the feedback coming! We appreciate knowing what can make our developers’ experiences more efficient while ensuring we maintain the highest standards in app safety. Thank you for your continued partnership in making Android and Google Play a safe, thriving platform for everyone.
In our latest #WeArePlay film, which celebrates the people behind apps and games, we meet Bruce - a co-founder of Memory Lane Games. His company turns cherished memories into simple, engaging quizzes for people with different types of dementia. Discover how Memory Lane Games blends nostalgia and technology to spark conversations and emotional connections.
The idea for Memory Lane Games came about one day at the pub when Peter was telling me how his mum, even with vascular dementia, lights up when she looks at old family photos. It got me thinking about my own mum, who treasures old photos just as much. The idea hit us – why not turn those memories into games? We wanted to help people reconnect with their past and create moments where conversations could flow naturally.
We knew we were onto something meaningful when a caregiver in a memory cafe told us about a man who was pretty much non-verbal but would enjoy playing. He started humming along to one of our music trivia games, then suddenly said, "Roy Orbison is a way better singer than Elvis, but Elvis had a better manager." The caregiver was in tears—it was the first complete sentence he’d spoken in months. Moments like these remind us why we’re doing this—it’s not just about games; it’s about unlocking moments of connection and joy that dementia often takes away.
We strive for frustration-free design. With our games, there are no wrong answers—just gentle prompts to trigger memories and spark conversations about topics they are interested in. It’s not about winning or losing; it’s about rekindling connections and creating moments of happiness without any pressure or frustration. Dementia can make day-to-day tasks challenging, and the last thing anyone needs is a game that highlights what they might not remember or get right. Caregivers also like being able to redirect attention back to something familiar and fun when behaviour gets more challenging.
What’s been amazing is how Google Play has connected us with an incredibly active and engaged global community without any major marketing efforts on our part.
For instance, we got our first big traction in places like the Philippines and India—places we hadn’t specifically targeted. Yet here we are, with thousands of downloads in more than 100 countries. That reach wouldn’t have been possible without Google Play.
We’re really excited about how we can use AI to take Memory Lane Games to the next level. Our goal is to use generative AI, like Google’s Gemini, to create more personalized and localized game content. For example, instead of just focusing on general memories, we want to tailor the game to a specific village the player came from, or a TV show they used to watch, or even local landmarks from their family’s hometown. AI will help us offer games that are deeply personal. Plus, with the power of AI, we can create games in multiple languages, tapping into new regions like Japan, Nigeria or Mexico.
Discover other inspiring app and game founders featured in #WeArePlay.
Google Play Games is expanding its library with a wider range of PC games, opening up the platform to more PC-only games.
Posted by Dan Brown, Dina Gandal and Hadar Yanos – Product Managers, Google Play
Posted by Karan Jhavar - Product Manager, Android Frameworks, and Dan Brown - Product Manager, Google Play
Posted by 
Posted by 
Posted by Suzanne Frey – VP, Product, Trust & Growth for Android & Play
Posted by