Tag Archives: Europe

Digital News Initiative: second funding brings €24M to 124 projects across Europe

We are thrilled to announce the second round of funding of the Digital News Initiative Innovation Fund, Google’s €150m commitment to spark new thinking and give European news organisations of all sizes the space to try some new things, experiment and innovate in the digital space. Today, project leaders are being notified of funding offers that total €24 million to 124 projects originating from 25 European countries.

In October 2015, we issued the first call for applications to the Digital News Initiative Innovation Fund. Since that time our team has had the opportunity to speak to thousands of ambitious European newsrooms, individuals, traditional publishing houses, startups and academics and to discover the stunning amount of research and development going on across the news sector here. With today’s funding announcement, the Digital News Initiative Innovation Fund has so far distributed €51M to these efforts, and we’re just getting started.

In this second round of funding, in addition to the main criteria of impact, innovation and project feasibility that were set out as parameters from the outset of the Fund, we looked for projects focused on collaboration. The projects that stood out prioritise collaborative approaches between publishers, academics, designers and entrepreneurs, both within a single country and across Europe.

We received more than 850 project submissions from 25 countries, and of the 124 projects funded today, 43 are committed to the spirit of collaboration and partnership. And among the 30 Large projects selected for funding, 15 are collaborative. We see this collaboration--across countries, across newsrooms and across specialties--as an amazing display of the intent to energise the European news ecosystem with new ideas, new technologies and more.

While the list is long--happily so--a few projects are highlighted here as a sampling of this funding round:

Spiegel Online - Germany - in collaboration with Institut für Spielanalyse & TU München
What happens when you mix sports reporting and data science? With EUR 689,116 from the DNI, Spiegel’s collaborative project aims to create an entirely new way for readers and journalists to experience and analyze soccer games. With a goal of using new approaches in data collection, data interpretation and player analysis, Spiegel Online plans to help fans become experts--using novel applications of artificial intelligence.

Corriere della Sera: The Vocal Bot - Italy
With EUR 300,000 in funding, Corriere della Sera will pursue the design of a digital assistant where Corriere della Sera can answer users’ news-related questions on a variety of devices. The ambition is to be able to answer natural language queries such as “Please, tell me the latest on the Brexit” or “Who won today’s GP?.” The “Digital Assistant” will read headlines and articles, search Corriere della Sera’s archives, and scrape the publisher’s digital content for material.

Le Temps SA - Switzerland
The industry agrees that exceptional content increases loyalty and engagement. So with EUR 45,000 in funding, Le Temps is pursuing a tool to resurface and republish the newsroom’s best ‘evergreen’ articles when they relate to current events. Called “Zombie,” the tool will analyse articles on Le Temps’ website using data from both Chartbeat and Google Analytics and apply a score to each piece. At the same time Zombie will analyse web activity for trending topics--which can be matched to Le Temp’s database of content. If so, the tool will alert the newsroom.

The full list of projects offered funding to date can be found at digitalnewsinitiative.com/fund. The Fund is one arm of the Digital News Initiative, which today meets for its annual conference in Berlin. The two additional pillars of focus are Research & Training and Product Development that includes the Accelerated Mobile Pages project and the YouTube Player for Publishers.

The Digital News Initiative now counts 180+ members from across the European news industry and is focused on three pillars of advancement: product development, research and training, and the funding of new journalistic approaches via the Fund.

Investing in the UK, building for everyone

Google’s CEO Sundar Pichai, gave a talk at our new campus in King’s Cross, London, where he spoke about the UK’s digital heritage, our investment in the country, and ensuring everyone is part of the digital economy:

Building a new London campus:

“It’s great to be in the UK, a place where innovators have changed people’s lives on a mass scale—from cracking the Enigma code, to inventing the world wide web. The UK is also home to institutions that improve the lives of people from every walk of life. Think about the BBC or the NHS—even the Premier League. The inclusiveness of these institutions may at times be taken for granted in the UK, but they greatly impress those of us looking in.

In the UK, it’s clear to me that computer science has a great future with the talent, educational institutions and passion for innovation. That’s why we’re investing in London in both engineering talent and infrastructure. 2,000 people—mostly engineers—moved into our current building in October, and we're excited to continue our investment in King’s Cross with a brand new building right across the street. We plan to start construction in 2018, and when complete we’ll have more than a million square feet of space across three offices in the King’s Cross campus—enough for more than 7,000 employees.”

Announcing 5 hours digital skills training for everyone:

“We understand there’s uncertainty around topics like Brexit and the pace of technological change in our times. But we know for certain that the web and digital technology will be an engine of growth for years to come. As in most countries, many people in the UK lack the digital skills to feel a part of this fast growing economy. They need to learn skills like building a web presence, driving online growth and reaching customers over mobile and video. And to provide that support, we’ve been investing in digital skills training programs across Britain, and already visited more than 80 towns and trained 250k people.

And I’m pleased to announce our pledge to provide five hours of digital skills training to every person and every small business in Britain. Starting in 2017, no matter where you're based, you'll be able to get free training from our online academy. And for those who prefer to do these things face to face, we'll bring our experts to more than 100 cities and towns so you can get the advice that matters to you.”

Announcing Expeditions for a million school children:

“Beyond reaching people currently in the workforce, we also see an opportunity to reach students earlier in the educational process—where technology can help acclimate the next generation to new tools and enrich the educational experience itself.

Take Expeditions, our collection of virtual reality content that can be used alongside existing curriculum to deepen learning. Think of these as virtual field trips, where no school bus alone could transport students. From the Great Barrier Reef to a firsthand encounter with dinosaurs at the Natural History Museum. It’s an amazing experience that electrifies the learning process. We’re also bringing Expeditions at no charge to a million British children by the end of 2017. We hope this not only brings science and the natural world to life, but inspires children to think about an emerging field like Virtual Reality.”

The UK is a tech leader:

“We believe the ingenuity and enterprise of the UK will ensure it remains a leading hub for discovery and opportunity. Taking a step back—just like Google in its early days, I know somewhere in the UK a couple of kids are tinkering with software and gears in a garage. While unknown to all of us, chances are, they may actually be inventing the future. By bringing the information, tools, and skills to serve them, our hope is that their ideas aren’t left to chance alone, but can someday take off—and make as positive a contribution to the world as UK inventors have consistently proven is possible.”

Investing in the UK, building for everyone

Google’s CEO Sundar Pichai, gave a talk at our new campus in King’s Cross, London, where he spoke about the UK’s digital heritage, our investment in the country, and ensuring everyone is part of the digital economy:

Building a new London campus:

“It’s great to be in the UK, a place where innovators have changed people’s lives on a mass scale—from cracking the Enigma code, to inventing the world wide web. The UK is also home to institutions that improve the lives of people from every walk of life. Think about the BBC or the NHS—even the Premier League. The inclusiveness of these institutions may at times be taken for granted in the UK, but they greatly impress those of us looking in.

In the UK, it’s clear to me that computer science has a great future with the talent, educational institutions and passion for innovation. That’s why we’re investing in London in both engineering talent and infrastructure. 2,000 people—mostly engineers—moved into our current building in October, and we're excited to continue our investment in King’s Cross with a brand new building right across the street. We plan to start construction in 2018, and when complete we’ll have more than a million square feet of space across three offices in the King’s Cross campus—enough for more than 7,000 employees.”

Announcing 5 hours digital skills training for everyone:

“We understand there’s uncertainty around topics like Brexit and the pace of technological change in our times. But we know for certain that the web and digital technology will be an engine of growth for years to come. As in most countries, many people in the UK lack the digital skills to feel a part of this fast growing economy. They need to learn skills like building a web presence, driving online growth and reaching customers over mobile and video. And to provide that support, we’ve been investing in digital skills training programs across Britain, and already visited more than 80 towns and trained 250k people.

And I’m pleased to announce our pledge to provide five hours of digital skills training to every person and every small business in Britain. Starting in 2017, no matter where you're based, you'll be able to get free training from our online academy. And for those who prefer to do these things face to face, we'll bring our experts to more than 100 cities and towns so you can get the advice that matters to you.”

Announcing Expeditions for a million school children:

“Beyond reaching people currently in the workforce, we also see an opportunity to reach students earlier in the educational process—where technology can help acclimate the next generation to new tools and enrich the educational experience itself.

Take Expeditions, our collection of virtual reality content that can be used alongside existing curriculum to deepen learning. Think of these as virtual field trips, where no school bus alone could transport students. From the Great Barrier Reef to a firsthand encounter with dinosaurs at the Natural History Museum. It’s an amazing experience that electrifies the learning process. We’re also bringing Expeditions at no charge to a million British children by the end of 2017. We hope this not only brings science and the natural world to life, but inspires children to think about an emerging field like Virtual Reality.”

The UK is a tech leader:

“We believe the ingenuity and enterprise of the UK will ensure it remains a leading hub for discovery and opportunity. Taking a step back—just like Google in its early days, I know somewhere in the UK a couple of kids are tinkering with software and gears in a garage. While unknown to all of us, chances are, they may actually be inventing the future. By bringing the information, tools, and skills to serve them, our hope is that their ideas aren’t left to chance alone, but can someday take off—and make as positive a contribution to the world as UK inventors have consistently proven is possible.”

Bringing Expeditions to 1 million students across the UK

Earlier today in a year 5 classroom in London, Sundar (our CEO) led 23 students on a field trip to the International Space Station, giving them the chance to learn about astronauts and space scientists.

Google Expeditions enables teachers to bring their students on virtual trips to places like museums, heritage sites, underwater, or even outer space — immersing students in experiences that bring abstract concepts to life and giving them a deeper understanding of the world beyond the classroom. Through partnerships with education companies such as TES and Twig, we’ve created more than 300 Expeditions and over 100 new lessons, which can be used alongside existing curriculum.

In addition to the 1 million students who have already taken an Expedition with Google Cardboard since we first introduced the Pioneer Programme, today we’re announcing our aim to reach another one million students in thousands of UK classrooms by the end of this school year.

Google Expeditions for the UK: Take your students around the world in VR

We’ve already received feedback from thousands of teachers in the UK who believe that Expeditions can help improve literacy and writing skills, and create excitement that complements and enhances traditional teaching methods.

The Google Expeditions team will be hitting the road to visit thousands of schools across Edinburgh, Cardiff, Belfast, Newcastle and Inverness in the next few months. The programme is free for any school in the UK and teachers are encouraged to sign up here.

Virtual reality can spark students’ imagination and help them learn about topics in an engaging and immersive way. Sundar Pichai CEO, Google
[edu] expeditions UK sundar

Experimenting at the crossroads of Machine Learning and arts

This 233,000 year old female figurine is said to be the oldest piece of artwork ever found. Based on microscopic analyses archeologists suggest that it was shaped by human hands — possibly one of the first artists in the world. Critically, those human hands used a flint to shape the head and arms.

GAC MachineLearning_Artifact.png
Made of volcanic material, this 233,000-year-old and 3.5 cm tall female figure is the oldest artwork discovered.

Ever since its ancient beginnings, art has been influenced by the tools and technology available to create and share works. Breakthroughs in painting, printing, or the invention of photography all provided tools for creative expression, and left their mark on our culture. In turn, art has inspired innovation and pushed the boundaries of technology. This remains true today.

Our team at Google Arts & Culture has been curious what Machine Learning can do in the hands of artists, museums or curators to create new experiences and help unlock art for everyone. This is why we invited creative coders - think of someone who is both a software engineer and an artist - to collaborate and experiment at our Lab in Paris. And today, we’re excited to share what we’ve been up to: check out the Google Arts & Culture Experiments, a new online space where you can see and play with the experimental projects that we have built.

Google Arts & Culture Experiments

With these experiments, you can explore hundreds of thousands of artworks and let Machine Learning aid your discovery.

  • X Degrees of separation: They say any two people in the world can be connected through just a few layers of friends of friends. Much like Kevin Bacon is connected to anyone in Hollywood. How about artworks? Created in collaboration with code artist Mario Klingemann, our ‘X Degrees of Separation’ lets you choose any two artworks and the computer using Machine Learning will find a visual pathway connecting them through a chain of similar artworks.
  • t-SNE Map: we’re all familiar with landscapes paintings, but how about a landscape of the history of art itself? You can now travel through hundreds of thousands of artworks from across centuries organized into one vast 3D landscape in this experiment. The more similar two works are seen by the computer the closer they are on the map. This was built in collaboration with digital interaction artist, Cyril Diagne.
  • Tags: A picture is worth a thousand words. In our Tags experiment the computer looked at the artworks and tagged them with all it saw in the picture. In turn this allows you to explore anything from “hairstyles” to more abstract concepts like “calm” or “happy”  in works from across the world of art.

GAC MachineLearning_Xdegrees4.gif
‘X Degrees of Separation’ lets you choose any two artworks and the Machine Learning algorithm will find a visual pathway connecting them through a chain of similar artworks.

We’re delighted to see the amount of excitement around Machine Learning in the cultural sector, especially among creative coders. If you are a creative coder yourself, or just getting started, check out the new AI Experiments website created by our friends in the Creative Lab where you can find further inspiration and resources.

Experimenting at the crossroads of Machine Learning and arts

This 233,000 year old female figurine is said to be the oldest piece of artwork ever found. Based on microscopic analyses archeologists suggest that it was shaped by human hands — possibly one of the first artists in the world. Critically, those human hands used a flint to shape the head and arms.

GAC MachineLearning_Artifact.png
Made of volcanic material, this 233,000-year-old and 3.5 cm tall female figure is the oldest artwork discovered.

Ever since its ancient beginnings, art has been influenced by the tools and technology available to create and share works. Breakthroughs in painting, printing, or the invention of photography all provided tools for creative expression, and left their mark on our culture. In turn, art has inspired innovation and pushed the boundaries of technology. This remains true today.

Our team at Google Arts & Culture has been curious what Machine Learning can do in the hands of artists, museums or curators to create new experiences and help unlock art for everyone. This is why we invited creative coders - think of someone who is both a software engineer and an artist - to collaborate and experiment at our Lab in Paris. And today, we’re excited to share what we’ve been up to: check out the Google Arts & Culture Experiments, a new online space where you can see and play with the experimental projects that we have built.

Google Arts & Culture Experiments

With these experiments, you can explore hundreds of thousands of artworks and let Machine Learning aid your discovery.

  • X Degrees of separation: They say any two people in the world can be connected through just a few layers of friends of friends. Much like Kevin Bacon is connected to anyone in Hollywood. How about artworks? Created in collaboration with code artist Mario Klingemann, our ‘X Degrees of Separation’ lets you choose any two artworks and the computer using Machine Learning will find a visual pathway connecting them through a chain of similar artworks.
  • t-SNE Map: we’re all familiar with landscapes paintings, but how about a landscape of the history of art itself? You can now travel through hundreds of thousands of artworks from across centuries organized into one vast 3D landscape in this experiment. The more similar two works are seen by the computer the closer they are on the map. This was built in collaboration with digital interaction artist, Cyril Diagne.
  • Tags: A picture is worth a thousand words. In our Tags experiment the computer looked at the artworks and tagged them with all it saw in the picture. In turn this allows you to explore anything from “hairstyles” to more abstract concepts like “calm” or “happy”  in works from across the world of art.

GAC MachineLearning_Xdegrees4.gif
‘X Degrees of Separation’ lets you choose any two artworks and the Machine Learning algorithm will find a visual pathway connecting them through a chain of similar artworks.

We’re delighted to see the amount of excitement around Machine Learning in the cultural sector, especially among creative coders. If you are a creative coder yourself, or just getting started, check out the new AI Experiments website created by our friends in the Creative Lab where you can find further inspiration and resources.

Android: Choice at every turn

In 2007, we launched Android, a free and open-source operating system. Smartphones back then were an expensive rarity. We wanted to change that — to stimulate innovation and increase choice for consumers — and it worked.

Android means manufacturers don’t have to buy or build expensive mobile operating systems. As a result, smartphones are now available at dramatically lower prices — as little as 45 euros — and have become much more accessible to many more people. Today, more than 24,000 devices from over 1,300 brands run on Android. And European developers are able to distribute their apps to over a billion people around the world. Android is not a ‘one way street’; it’s a multi-lane highway of choice.

Last April, the European Commission issued a Statement of Objections raising concerns over how we manage Android compatibility and distribute our own apps. The response we filed today shows how the Android ecosystem carefully balances the interests of users, developers, hardware makers, and mobile network operators. Android hasn’t hurt competition, it’s expanded it.

First, the Commission’s case is based on the idea that Android doesn’t compete with Apple’s iOS. We don’t see it that way.  We don’t think Apple does either. Or phone makers. Or developers. Or users. In fact, 89% of respondents to the Commission’s own market survey confirmed that Android and Apple compete. To ignore competition with Apple is to miss the defining feature of today’s competitive smartphone landscape.  

Second, we are concerned that the Commission’s preliminary findings underestimate the importance of developers and the dangers of fragmentation in a mobile ecosystem.  Developers — and there were at least 1.3 million of them in Europe in 2015 — depend on a stable and consistent framework to do their work. Any phone maker can download Android and modify it in any way they choose. But that flexibility makes Android vulnerable to fragmentation, a problem that plagued previous operating systems like Unix and Symbian. When anyone can modify your code, how do you ensure there’s a common, consistent version of the operating system, so that developers don’t have to go through the hassle and expense of building multiple versions of their apps?

To manage this challenge, we work with hardware makers to establish a minimum level of compatibility among Android devices.  Critically, we give phone makers wide latitude to build devices that go above that baseline, which is why you see such a varied universe of Android devices. That’s the key: our voluntary compatibility agreements enable variety while giving developers confidence to create apps that run seamlessly across thousands of different phones and tablets. This balance stimulates competition between Android devices as well as between Android and Apple’s iPhone.

Compatibility

Android’s compatibility rules help minimize fragmentation and sustain a healthy ecosystem for developers. Ninety-four percent of respondents who answered questions on fragmentation in a Commission market survey said that it harms the Android platform. Developers worry about it, and our competitors with proprietary platforms (who don’t face the same risk) regularly criticize us for it. The Commission’s proposal risks making fragmentation worse, hurting the Android platform and mobile phone competition.

Third, the Commission argues that we shouldn’t offer some Google apps as part of a suite. No manufacturer is obliged to preload any Google apps on an Android phone. But we do offer manufacturers a suite of apps so that when you buy a new phone you can access a familiar set of basic services. Android’s competitors, including Apple’s iPhone and Microsoft’s Windows phone, not only do the same, but they allow much less choice in the apps that come with their phones. On Android, Google’s apps typically account for less than one-third of the preloaded apps on the device (and only a small fraction of device memory). A consumer can swipe away any of our apps at any time. And, uniquely, hardware makers and carriers can pre-install rival apps right next to ours. In competition-speak, that means there’s no “foreclosure”.

Real Estate

There’s also plenty of evidence that consumers can easily choose which apps they want — something the Commission has recognized in other investigations. The average Android user in Europe downloads an additional 50 apps over the lifetime of their device. Downloading and replacing an app or widget is simple — you can do it in thirty seconds. Users downloaded 65 billion apps from Google Play in 2015 — an average of more than 175 million apps a day. Since 2011, apps offering similar functionality to those in our suite have been downloaded almost 15 billion times. Again, there’s no evidence of foreclosure.

Many pre-installed apps don’t succeed, and many have been extremely successful through user downloads — think of Spotify or Snapchat. Our apps suite approach explicitly preserves users’ freedom to choose the apps they want on their phones.

App Competition

Finally, distributing products like Google Search together with Google Play permits us to offer our entire suite for free — as opposed to, for example, charging upfront licensing fees. This free distribution is an efficient solution for everyone — it lowers prices for phone makers and consumers, while still letting us sustain our substantial investment in Android and Play.

Today’s mobile devices show all the signs of fierce competition with a wide range of business models: from vertically integrated ones like Apple’s iOS to open-source systems like Android. The rapid innovation, wide choice, and falling prices we see in smartphones represent the hallmarks of robust competition.

Android has unleashed a new generation of innovation and inter-platform competition. By any measure, it is the most open, flexible, and differentiated of the mobile computing platforms.

But open-source platforms are fragile. They survive and grow by balancing the needs of all participants, including users and developers. The Commission’s approach would upset this balance, and send an unintended signal favouring closed over open platforms.  It would mean less innovation, less choice, less competition, and higher prices. That wouldn’t be just a bad outcome for us. It would be a bad outcome for developers, for phone makers and carriers, and, most critically, for consumers.  

That’s the case we are making to the Commission in our filing today. We look forward to continuing the dialogue.

For more Android facts, visit android.com/everyone

The Elbphilharmonie is ready on Google. Come on in!

Since laying the foundation stone on April 2, 2007, Hamburg citizens and more have been waiting for the opening of the new cultural centerpiece of the Hansestadt: the Elbphilharmonie. Over the weekend the Plaza is finally opened, and architectural fans and music lovers alike can get a first impression of the impressive building in the HafenCity. At 37 meters tall, the public viewing balcony between the brick harbor storage and the glassy new building now offers an all-round view of the city and the port.

Elbphilharmonie

But a little patience is still needed for visitors: the concert area of ​​the Elbphilharmonie will not open its doors until January 2017. At Google, we didn’t want to wait that long. That is why, in partnership with the Elbphilharmonie Hamburg, we’re giving an early preview of the Grand Hall on Google Arts & Culture and Google Maps!

With the help of Google Street View you can virtually walk from the main entrance over an 82 meter long, slightly arched escalator called the Tube which leads to the large panoramic window with harbor view. From there, you can take a second short escalator and a staircase to the Plaza and continue your way to the Grand Hall, the heart of the Elbphilharmonie. The large concert hall, which can accommodate as many as 2,100 visitors, is built according to the vineyard principle--which means the stage is in the middle and is surrounded by terraced audience seats. Above the stage you can see the great sound reflector hovering.
Elbphilharmonie Grand Hall
A Street View colleague is photographing the Grand Hall.

Speaking of sound: Have you already discovered the Klais organ with its 4,765 pipes? You can count them going to the 15th floor between seating sections P and Q  behind the acoustic wall (also called the "White Skin").

But that's not all: we're going to travel with you into the history of the space at g.co/elbphilharmonie. You can also access the content via mobile app of Google Arts & Culture (available free of charge for all iOS and Android devices). With just a few clicks, you can see how the Elbphilharmonie was created - from idea to reality. In this virtual exhibition, we are showing the architectural history of the Elbphilharmonie in numerous pictures and videos, making it for everyone possible to explore the impressive performance of the architects.

Harbor
The 1,111 reinforced concrete beamers of the foundation had to be supplemented by a further 650 piles, to carry the 200,000 tonne weight of the Elbphilharmonie.

We’re also taking an additional step further into the past. Historical photos show the history of the former Kaispeicher A, on which today the glassy new building of the Elbphilharmonie stands.

Historical Harbor
The Kaiserspeicher was severely damaged in the Second World War, and therefore was blown up in 1963. On its own site, the second Kaispeicher A was constructed: a straightforward, solid brick building.

A particularly impressive experience is provided if you’re using a Google Cardboard, on which the tour through the building becomes a virtual reality experience - and the organ in the Grand Hall is close at hand. And with Google Expeditions, whole school classes can virtually travel to the Elbphilharmonie.

We are very happy to be able to take you to the new cultural heart of Hamburg and wish you a lot of fun discovering it!

The Elbphilharmonie is ready on Google. Come on in!

Since laying the foundation stone on April 2, 2007, Hamburg citizens and more have been waiting for the opening of the new cultural centerpiece of the Hansestadt: the Elbphilharmonie. Over the weekend the Plaza is finally opened, and architectural fans and music lovers alike can get a first impression of the impressive building in the HafenCity. At 37 meters tall, the public viewing balcony between the brick harbor storage and the glassy new building now offers an all-round view of the city and the port.

Elbphilharmonie

But a little patience is still needed for visitors: the concert area of ​​the Elbphilharmonie will not open its doors until January 2017. At Google, we didn’t want to wait that long. That is why, in partnership with the Elbphilharmonie Hamburg, we’re giving an early preview of the Grand Hall on Google Arts & Culture and Google Maps!

With the help of Google Street View you can virtually walk from the main entrance over an 82 meter long, slightly arched escalator called the Tube which leads to the large panoramic window with harbor view. From there, you can take a second short escalator and a staircase to the Plaza and continue your way to the Grand Hall, the heart of the Elbphilharmonie. The large concert hall, which can accommodate as many as 2,100 visitors, is built according to the vineyard principle--which means the stage is in the middle and is surrounded by terraced audience seats. Above the stage you can see the great sound reflector hovering.
Elbphilharmonie Grand Hall
A Street View colleague is photographing the Grand Hall.

Speaking of sound: Have you already discovered the Klais organ with its 4,765 pipes? You can count them going to the 15th floor between seating sections P and Q  behind the acoustic wall (also called the "White Skin").

But that's not all: we're going to travel with you into the history of the space at g.co/elbphilharmonie. You can also access the content via mobile app of Google Arts & Culture (available free of charge for all iOS and Android devices). With just a few clicks, you can see how the Elbphilharmonie was created - from idea to reality. In this virtual exhibition, we are showing the architectural history of the Elbphilharmonie in numerous pictures and videos, making it for everyone possible to explore the impressive performance of the architects.

Harbor
The 1,111 reinforced concrete beamers of the foundation had to be supplemented by a further 650 piles, to carry the 200,000 tonne weight of the Elbphilharmonie.

We’re also taking an additional step further into the past. Historical photos show the history of the former Kaispeicher A, on which today the glassy new building of the Elbphilharmonie stands.

Historical Harbor
The Kaiserspeicher was severely damaged in the Second World War, and therefore was blown up in 1963. On its own site, the second Kaispeicher A was constructed: a straightforward, solid brick building.

A particularly impressive experience is provided if you’re using a Google Cardboard, on which the tour through the building becomes a virtual reality experience - and the organ in the Grand Hall is close at hand. And with Google Expeditions, whole school classes can virtually travel to the Elbphilharmonie.

We are very happy to be able to take you to the new cultural heart of Hamburg and wish you a lot of fun discovering it!

The Elbphilharmonie is ready on Google. Come on in!

Since laying the foundation stone on April 2, 2007, Hamburg citizens and more have been waiting for the opening of the new cultural centerpiece of the Hansestadt: the Elbphilharmonie. Over the weekend the Plaza is finally opened, and architectural fans and music lovers alike can get a first impression of the impressive building in the HafenCity. At 37 meters tall, the public viewing balcony between the brick harbor storage and the glassy new building now offers an all-round view of the city and the port.

Elbphilharmonie

But a little patience is still needed for visitors: the concert area of ​​the Elbphilharmonie will not open its doors until January 2017. At Google, we didn’t want to wait that long. That is why, in partnership with the Elbphilharmonie Hamburg, we’re giving an early preview of the Grand Hall on Google Arts & Culture and Google Maps!

With the help of Google Street View you can virtually walk from the main entrance over an 82 meter long, slightly arched escalator called the Tube which leads to the large panoramic window with harbor view. From there, you can take a second short escalator and a staircase to the Plaza and continue your way to the Grand Hall, the heart of the Elbphilharmonie. The large concert hall, which can accommodate as many as 2,100 visitors, is built according to the vineyard principle--which means the stage is in the middle and is surrounded by terraced audience seats. Above the stage you can see the great sound reflector hovering.
Elbphilharmonie Grand Hall
A Street View colleague is photographing the Grand Hall.

Speaking of sound: Have you already discovered the Klais organ with its 4,765 pipes? You can count them going to the 15th floor between seating sections P and Q  behind the acoustic wall (also called the "White Skin").

But that's not all: we're going to travel with you into the history of the space at g.co/elbphilharmonie. You can also access the content via mobile app of Google Arts & Culture (available free of charge for all iOS and Android devices). With just a few clicks, you can see how the Elbphilharmonie was created - from idea to reality. In this virtual exhibition, we are showing the architectural history of the Elbphilharmonie in numerous pictures and videos, making it for everyone possible to explore the impressive performance of the architects.

Harbor
The 1,111 reinforced concrete beamers of the foundation had to be supplemented by a further 650 piles, to carry the 200,000 tonne weight of the Elbphilharmonie.

We’re also taking an additional step further into the past. Historical photos show the history of the former Kaispeicher A, on which today the glassy new building of the Elbphilharmonie stands.

Historical Harbor
The Kaiserspeicher was severely damaged in the Second World War, and therefore was blown up in 1963. On its own site, the second Kaispeicher A was constructed: a straightforward, solid brick building.

A particularly impressive experience is provided if you’re using a Google Cardboard, on which the tour through the building becomes a virtual reality experience - and the organ in the Grand Hall is close at hand. And with Google Expeditions, whole school classes can virtually travel to the Elbphilharmonie.

We are very happy to be able to take you to the new cultural heart of Hamburg and wish you a lot of fun discovering it!