When it comes to TV, content is king. But to enjoy great content, you first need to find it. We created Android TV with that in mind: a truly smart TV should deliver interesting content to users. Today, EPIX® joins a growing list of apps that use the Android TV platform to make it easy to enjoy movies, TV shows, sports highlights, music videos and more.
Making TV Apps Searchable
Think of your favorite movie. Now try to locate it in one of your streaming apps. If you have a few apps to choose from, it might take some hunting before you can watch that movie. With Android TV, we want to make it easier to be entertained. Finding ‘Teenage Mutant Ninja Turtles’ should be as easy as picking up the remote, saying ‘Teenage Mutant Ninja Turtles’ and letting the TV find it.
Searching for ‘Teenage Mutant Ninja Turtles’ shows results from Google Play and EPIX
You can drive users directly to content within your app by making it searchable from the Android TV search interface. Join app developers like EPIX, Sky News, YouTube, and Hulu Plus who are already making content discovery a breeze.
Recommending TV Content
When users want suggestions for content, the recommendations row on Android TV helps them quickly access relevant content right from the home screen. Recommendations are based on the user’s recent and frequent usage behaviors, as well as content preferences.
Recommendations from installed apps, like EPIX, appear in the Android TV home screen
Android TV allows developers to create recommendations for movies, TV shows, music and other types of content. Your app can provide recommendations to users to help get your content noticed. As an example, EPIX shows hollywood movies. NBA Game Time serves up basketball highlights. Washington Post offers video summaries of world events, and YouTube suggests videos based on your subscriptions and viewing history.
With less than one year since the consumer launch of Android TV, we’re already building upon a simpler, smarter and more personalized TV experience, and we can’t wait to see what you create.
Haystack TV is a small six person startup with an ambitious goal: personalize the news. Traditionally, watching news on TV means viewing a list of stories curated by the network. Wouldn’t it be better if you could watch a personalized news channel, based on interesting YouTube stories?
Haystack already had a mobile app, but entering the living room space seemed daunting. Although “Smart TVs” have been on the market for a while, they remain challenging for developers to work with. Many hardware OEMs have proprietary platforms, but Android TV is different. It’s an open ecosystem with great developer resources. Developers can reach millions of users with familiar Android APIs. If you have an existing Android app, it’s easy to bring it to the living room.
Two weeks was all it took for Haystack TV to bring their mobile app to Android TV. That includes building an immersive, cinematic UI (a task greatly simplified by the Android framework). Since launching on Android TV, Haystack TV’s viewership is growing at 40% per month. Previously, users were spending about 40 minutes watching content on mobile per week. Now that’s up to 80 minutes in the living room. Their longest engagements are through Chromecast and Android TV.
Hear from Daniel Barreto, CEO of Haystack TV, on developing for Android TV
Haystack TV’s success on Android TV is a great example of how the Android multi-form factor developer experience shines. Once you’ve learned the ropes of writing Android apps, developing for another form factor (Wear, Auto, TV) is simple.
Android TV helps you create cinematic UIs
Haystack TV’s UI is smooth and cinematic. How were they able to build a great one so quickly? Developing an immersive UI/UX with Android TV is surprisingly easy. The Leanback support library provides fragments for browsing content, showing a details screen, and search. You can use these to get transitions and animations almost for free. To learn more about building UIs for Android TV, watch the Using the Leanback Library DevByte and check out the code samples.
Browsing recommended stories
Your content, front and center
The recommendations row is a central feature of the Android TV home screen. It’s the first thing users see when they turn on their TVs. You can surface content to appear on the recommendations row by implementing the recommendation service. For example, your app can suggest videos your users will want to watch next (say, the next episode in a series, or a related news story). This is great for getting noticed and increasing engagements.
How can users find their favorite movie or show from a library of thousands? On Android TV, they can search for it using their voice. This is much faster and more relaxing than typing on the screen with a remote control! In addition to providing in-app search, your app can surface content to appear on the global search results page. The framework takes care of speech recognition for you and delivers the result to your app as a plain text string.
Next Steps
Android TV makes it possible for small startups to create apps for the living room. There are extensive developer resources. For an overview, watch the Introduction to Android TV DevByte. For details, see the developer training docs. Watch this episode of Coffee with a Googler to learn more about the vision for the platform. To get started on your app, visit developer.android.com/tv.
Posted by Greg Hartrell, Senior Product Manager of Google Play Games
Everyone has a gaming-ready device in their pocket today. In fact, of the one billion Android users in more than 190 countries, three out of four of them are gamers. This allows game developers to reach a global audience and build a successful business. Over the past year, we paid out more than $7 billion to developers distributing apps and games on Google Play.
At our Developer Day during the Game Developers Conference (GDC) taking place this week, we announced a set of new features for Google Play Games and AdMob to power great gaming. Rolling out over the next few weeks, these launches can help you better measure and monetize your games.
Better measure and adapt to player needs
“Player Analytics has helped me hone in on BombSquad’s shortcomings, right the ship, and get to a point where I can financially justify making the games I want to make.”
Eric Froemling, BombSquad developer
Google Play Games is a set of services that help game developers reach and engage their audience. To further that effort, we’re introducing Player Analytics, giving developers access to powerful analytics reports to better measure overall business success and understand in-game player behavior. Launching in the next few weeks in the Google Play Developer Console, the new tool will give indie developers and big studios better insight into how their players are progressing, spending, and churning; access to critical metrics like ARPPU and sessions per user; and assistance setting daily revenue targets.
BombSquad, created by a one-person game studio in San Francisco, was able to more than double its revenue per user on Google Play after implementing design changes informed during beta testing Player Analytics.
Optimizing ads to earn the most revenue
After optimizing your game for performance, it’s important to build a smarter monetization experience tailored to each user. That’s why we’re announcing three important updates to the AdMob platform:
Native Ads: Currently available as a limited beta, participating game developers will be able to show ads in their app from Google advertisers, and then customize them so that users see ads that match the visual design of the game. Atari is looking to innovate on its games, like RollerCoaster Tycoon 4 Mobile, and more effectively engage users with this new feature.
In-App Purchase House Ads Beta: Game developers will be able to smartly grow their in-app purchase revenue for free. AdMob can now predict which users are more likely to spend on in-app purchases, and developers will be able to show these users customized text or display ads promoting items for sale. Currently in beta, this feature will be coming to all AdMob accounts in the next few weeks.
Audience Builder: A powerful tool that enables game developers to create lists of audiences based on how they use their game. They will be able to create customized experiences for users, and ultimately grow their app revenue.
"Atari creates great game experiences for our broad audience. We're happy to be partnering with Google and be the first games company to take part in the native ads beta and help monetize games in a way that enhances our users' experience."
Todd Shallbetter, Chief Operating Officer, Atari
New game experiences powered by Google
Last year, we launched Android TV as a way to bring Android into the living room, optimizing games for the big screen. The OEM ecosystem is growing with announced SmartTVs and micro-consoles from partners like Sony, TPVision/Philips and Razer.
To make gaming even more dynamic on Android TV, we’re launching the Nearby Connections API with the upcoming update of Google Play services. With this new protocol, games can seamlessly connect smartphones and tablets as second-screen controls to the game running on your TV. Beach Buggy Racing is a fun and competitive multiplayer racing game on Android TV that plans to use Nearby Connections in their summer release, and we are looking forward to more living room multiplayer games taking advantage of mobile devices as second screen controls.
At Google I/O last June, we also unveiled Google Cardboard with the goal of making virtual reality (VR) accessible to everyone. With Cardboard, we are giving game developers more opportunities to build unique and immersive experiences from nothing more than a piece of cardboard and your smartphone. The Cardboard SDKs for Android and Unity enable you to easily build VR apps or adapt your existing app for VR.
Check us out at GDC
Visit us at the Google booth #502 on the Expo floor to get hands on experience with Project Tango, Niantic Labs and Cardboard starting on Wednesday, March 4. Our teams from AdMob, AdWords, Analytics, Cloud Platform and Firebase will also be available to answer any of your product questions.
For more information on what we’re doing at GDC, please visit g.co/dev/gdc2015.
Posted by Trevor Johns, Developer Programs Engineer
With the launch of Android 5.0 Lollipop, we’ve added more than 20 new code samples demonstrating how to implement some of the great new features of this release. To access the code samples, you can easily import them in Android Studio 1.0 using the new Samples Wizard.
Go to File > Import Sample in order to browse the available samples, which include a description and preview for each. Once you’ve made your selection, select “Next” and a new project will be automatically created for you. Run the project on an emulator or device, and feel free to experiment with the code.
Samples Wizard in Android Studio 1.0
Newly imported sample project in Android Studio
Alternatively, you can browse through them via the Samples browser on the developer site. Each sample has an Overview description, Project page to browse app file structure, and Download link for obtaining a ZIP file of the sample. As a third option, code samples can also be accessed in the SDK Manager by downloading the SDK samples for Android 5.0 (API 21) and importing them as existing projects into your IDE.
Sample demonstrating transition animations
Material Design
When adopting material design, you can refer to our collection of sample code highlighting material elements:
For additional help, please refer to our design checklist, list of key APIs and widgets, and documentation guide.
To view some of these material design elements in action, check out the Google I/O app source code.
Platform
Lollipop brings the most extensive update to the Android platform yet. The Overview screen allows an app to surface multiple tasks as concurrent documents. You can include enhanced notifications with this sample code, which shows you how to use the lockscreen and heads-up notification APIs.
We also introduced a new Camera API to provide developers more advanced image capture and processing capabilities. These samples detail how to use the camera preview and take photos, how to record video, and implement a real-time high-dynamic range camera viewfinder.
Elsewhere, Project Volta encourages developers to make their apps more battery-efficient with new APIs and tools. The JobScheduler sample demonstrates how you can schedule background tasks to be completed later or under specific conditions.
For those interested in the enterprise device administration use case, there are sample apps on setting app restrictions and creating a managed profile.
Android Wear
For Android Wear, we have a speed tracker sample to show how to take advantage of GPS support on wearables. You can browse the rest of the Android Wear samples too, and here are some highlights that demonstrate the unique capabilities of wearables, such as data synchronization, notifications, and supporting round displays:
To try out a game that is specifically optimized for Android TV, download Pie Noon from Google Play. It’s an open-source game developed in-house at Google that supports multiple players using Bluetooth controllers or touch controls on mobile devices.
Since we’ve discussed sample resources for the Android platform and form factors, we also want to mention that there are existing samples for Google Play services. With Google Play services, your app can take advantage of the latest Google-powered APIs such as Maps, Google Fit, Google Cast, and more. Access samples in the Google Play services SDK or visit the individual pages for each API on the developer site. For game developers, you can reference the Google Play Games services samples for how to add achievements, leaderboards, and multiplayer support to your game.
Check out a sample today to help you with your development!
By Jamil Moledina, Games Strategic Partnerships Lead, Google Play
In the coming months, we’ll be seeing more media players, like the recently released Nexus Player, and TVs from partners with Android TV built-in hit the market. While there’s plenty of information available about the technical aspects of adapting your app or game to Android TV, it’s also useful to consider design changes to optimize for the living room. That way you can provide lasting engagement for existing fans as well as new players discovering your game in this new setting. Here are three things one developer did, and how you can do them too.
Infinite Dreams is an indie studio out of Poland, co-founded by hardcore game fans Tomasz Kostrzewski and Marek Wyszyński. With Sky Force 2014 TV, they brought their hit arcade style game to Android TV in a particularly clever way. The mobile-based version of Sky Force 2014 reimaged the 2004 classic by introducing stunning 3D visuals, and a free-to-download business model using in-app purchasing and competitive tournaments to increase engagement. In bringing Sky Force 2014 to TV, they found ways to factor in the play style, play sessions, and real-world social context of the living room, while paying homage to the title’s classic arcade heritage. As Wyszyński puts it, “We decided not to take any shortcuts, we wanted to make the game feel like it was designed to be played on TV.”
Orientation
For starters, Sky Force 2014 is played vertically on a smartphone or tablet, also known as portrait mode. In the game, you’re piloting a powerful fighter plane flying up the screen over a scrolling landscape, targeting waves of steampunk enemies coming down at you. You can see far enough up the screen, enabling you to plan your attacks and dodge enemies in advance.
Vertical play on the mobile version
When bringing the game to TV, the quickest approach would have been to preserve that vertical orientation of the gameplay, by pillarboxing the field of play.
With Sky Force 2014, Infinite Dreams considered their options, and decided to scale the gameplay horizontally, in landscape mode, and recompose the view and combat elements. You’re still aiming up the screen, but the world below and the enemies coming at you are filling out a much wider field of view. They also completely reworked the UI to be comfortably operated with a gamepad or simple remote. From Wyszyński’s point of view, “We really didn't want to just add support for remote and gamepad on top of what we had because we felt it would not work very well.” This approach gives the play experience a much more immersive field of view, putting you right there in the middle of the action. More information on designing for landscape orientation can be found here.
Multiplayer
Like all mobile game developers building for the TV, Infinite Dreams had to figure out how to adapt touch input onto a controller. Sky Force 2014 TV accepts both remote control and gamepad controller input. Both are well-tuned, and fighter handling is natural and responsive, but Infinite Dreams didn’t stop there. They took the opportunity to add cooperative multiplayer functionality to take advantage of the wider field of view from a TV. In this way, they not only scaled the visuals of the game to the living room, but also factored in that it’s a living room where people play together. Given the extended lateral patterns of advancing enemies, multiplayer strategies emerge, like “divide and conquer,” or “I got your back” for players of different skill levels. More information about adding controller support to your Android game can be found here, handling controller actions here, and mapping each player’s paired controllers here.
Players battle side by side in the Android TV version
Business Model
Infinite Dreams is also experimenting with monetization and extending play session length. The TV version replaces several $1.99 in-app purchases and timers with a try-before-you-buy model which charges $4.99 after playing the first 2 levels for free. We’ve seen this single purchase model prove successful with other arcade action games like Mediocre’s Smash Hit for smartphones and tablets, in which the purchase unlocks checkpoint saves. We’re also seeing strong arcade action games like Vector Unit’s Beach Buggy Racing and Ubisoft’s Hungry Shark Evolution retain their existing in-app purchase models for Android TV. More information on setting up your games for these varied business models can be found here. We’ll be tracking and sharing these variations in business models on Android TV, including variations in premium, as the Android TV platform grows.
Reflecting on the work involved in making these changes, Wyszyński says, “From a technical point of view the process was not really so difficult – it took us about a month of work to incorporate all of the features and we are very happy with the results.” Take a moment to check out Sky Force 2014 TV on a Nexus Player and the other games in the Android TV collection on Google Play, most of which made no design changes and still play well on a TV. Consider your own starting point, take a look at the Android TV starting point on our developer blog, and build the version of your game that would be most satisfying to players on the couch.
Posted by Alex Ames, Fun Propulsion Labs at Google*
We’re pleased to announce Pie Noon, a simple game created to demonstrate multi-player support on the Nexus Player, an Android TV device. Pie Noon is an open source, cross-platform game written in C++ which supports:
Up to 4 players using Bluetooth controllers.
Touch controls.
Google Play Games Services sign-in and leaderboards.
Other Android devices (you can play on your phone or tablet in single-player mode, or against human adversaries using Bluetooth controllers).
Pie Noon serves as a demonstration of how to use the SDL library in Android games as well as Google technologies like Flatbuffers, Mathfu, fplutil, and WebP.
Mathfu drives the rendering code, particle effects, scene layout, and more, allowing for efficient mathematical operations optimized with SIMD. (Example: particle system)
fplutil streamlines the build process for Android, making iteration faster and easier. Our Android build script makes use of it to easily compile and run on on Android devices.
WebP compresses image assets more efficiently than jpg or png file formats, allowing for smaller APK sizes.
You can download the game in the Play Store and the latest open source release from our GitHub page. We invite you to learn from the code to see how you can implement these libraries and utilities in your own Android games. Take advantage of our discussion list if you have any questions, and don’t forget to throw a few pies while you’re at it!
* Fun Propulsion Labs is a team within Google that's dedicated to advancing gaming on Android and other platforms.
We’re excited to see the launch of Nexus Player, the first consumer streaming media player running Android TV. Android TV delivers an entertainment experience tailored for users, including movies, shows, games and more. Now is a great time to develop apps for Android TV that reach a whole new audience.
Starting today, you can publish your apps for Android TV on Google Play, the largest digital store for apps and games. We’ve provided guidance on how to get started building great apps for Android TV in this post.
"Google has done an insanely good job to ease the developer’s task of creating a TV application, mainly thanks to the Leanback support library. It literally takes 2 hours to create a fully working and possibly fancy app, which is awesome."
We want to offer the best possible experience for users to enjoy your apps and games. To make this possible, your Android TV app must meet the basic requirements for usability. When your app meets these requirements, users will be able to discover and download it directly on their Android TV devices.
Even if you have already uploaded your app to the Google Play Developer Console, you will need to add TV graphics and screenshots, and opt-in to distribution on TV on the Pricing & Distribution page. For complete information about the requirements and process of publishing your Android TV app for Google Play, make sure to check out the publishing documentation.
Get started!
With our Leanback Library we’ve made it easy for you to extend your existing app to the TV screen or even build a completely new app for Android TV. For a quick look at the Leanback Library, check out this DevBytes video.
We’ve only begun scratching the surface of what’s possible with this new form factor, and we are very excited to see what you will build, start developing today!
By Dave Burke and Majd Bakar, Engineering Directors and TV Junkies
Last summer, we launched Chromecast, a small, affordable device that lets you cast online video, music and anything from the web to your TV. Today at Google I/O, we announced Android TV, the newest form factor to the Android platform, and a way to extend the reach of Google Cast to more devices, like televisions, set-top boxes and consoles.
Check out Coming to a Screen Near You for some details on everything we’re doing to make your TV the place to be.
For developers though--sorry, you don’t get to unwind in front of the TV. We need you to get to work and help us create the best possible TV experience, with all of the new features announced at I/O today.
Get started with Android TV
In addition to Google Cast apps that send content to the TV, you can now build immersive native apps and console-style games on Android TV devices. These native apps work with TV remotes and gamepads, even if you don’t have your phone handy. The Android L Developer Preview SDK includes the new Leanback support library that allows you to design smoother, simpler, living room apps.
And this is just the beginning. In the fall, new APIs will allow you to cast directly to these apps, so users can control the app with the phone, the remote, or even their Android Wear watch. You’ll also start seeing Android TV set-top boxes, consoles and televisions from Sony, TP Vision, Sharp, Asus, Razer and more.
Help more users find your Google Cast app
We want to help users more easily find your content, so we’ve improved the Google Cast SDK developer console to let you upload your app icon, app name, and app category for Android, iOS and Chrome. These changes will help your app get discovered on chromecast.com/apps and on Google Play.
Additional capabilities have also been added to the Google Cast SDK. These include: Media Player Library enhancements, bringing easier integration with MPEG-DASH Smooth Streaming, and HLS. We’ve also added WebAudio & WebGL support, made the Cast Companion Library available, and added enhanced Closed Caption support. And coming soon, we will add support for queuing and ID delegation.
Ready to get started? Visit developer.android.com/tv and developers.google.com/cast for the SDKs, style guides, tutorials, sample code, and the API references. You can also request an ADT-1 devkit to bootstrap your Android TV development.
