“The only way to truly educate ourselves is to ask questions. Questions that sometimes aren’t comfortable,” says Marcus Rashford, a hero to so many, and the person who spearheads our #ItsOktoAsk campaign here in the UK.
The campaign encourages us to be unafraid to ask the questions closest to our hearts. The questions that can help us to better understand one another and bring us closer together. Post pandemic, many have been taking stock of what’s important, re-evaluating relationships and considering career changes. We partnered with YouGov to find out more about what people were seeking to understand, but were hesitant to ask friends and family.
We partnered with YouGov to look at search data and the survey revealed some fascinating results:
- 64% of UK adults say being able to ask questions without judgment makes it easier to ask a search engine like Google first, specifically on questions that define societal norms.
- 50% of UK adults say the Covid-19 pandemic and lockdowns led them to re-evaluate friendships, relationships, family and work.
Friendships – calling time and setting boundaries
Both YouGov and Google Search Trends data shows that we’re thinking carefully about who we want to spend time with, with YouGov research indicating that 44% of UK adults are actively seeking new friendships, 46% want to end negative or non-useful friendships and 42% are looking to set more boundaries around their time.
Many of us are evaluating our networks, with one in 10 UK adults turning to Google to ask “How to make a more ethnically or gender diverse friendship group'' according to YouGov, and the same number questioning the gender of their friends, for example whether it’s “OK to have only male or female friends.”
Tellingly, we see Google trending searches over the last year including questions such as, “How can I make friends?” and “Is it normal to not have any friends?”
Romance and relationships
With IRL dating back on the cards, many UK adults are re-circling previous debates such as who pays the bill, which was a breakout search over the last year. Other trending searches were, “Is it OK to date two guys at the same time?” alongside, “Is it normal to want an open relationship?”
For 31% of those surveyed aged 45-54 looking for a fresh start after a relationship, correlating Google searches for “Should I split up with my partner?” and “When should I date again after a breakup?” saw a spike at the beginning of the year.
Many in relationships are reconsidering what that means, with searches like, “How to tell my boyfriend I’m polyamorous” and “How to meet polyamorous couples” spiking over the last year.
Other trending questions over the last two years using Google Search reveal our very human vulnerabilities:
- “Is it OK to be single?”
- “How long after a date should I text?”
- “Is it OK to have sex on a first date?”
- “Is it OK for woman to be taller than man?”
- “Is it OK to split the bill on a date?”
Parenting – whether to and how to
People are questioning what parenthood looks like as we enter 2022, with a surge in searches for “How do you know if you want children?” and “Is it OK to not want children?” over the past year.
We are also turning to Google Search for parenting advice. Questions that have spiked over the last year show it’s been a preoccupation, and unsurprisingly given the circumstances for many parents. They included:
- “How to be the best dad”
- “How to be the best mum”
- “How to balance being a mum and working”
- “How to work full time and be a single mum”
- “I always doubt my parenting abilities”
- “How does society affect child rearing?”
Work life shake ups
Google Trends shows that 23% of searches indicate that many people want to make big lifestyle changes when it comes to their work-life balance. Searches spiked around terms such as “How to make extra money from home” and “Flexible work from home jobs.”
Many are also looking into creative vocations, with increases in searches over the last year including:
- “Film director courses”
- “Interior design apprenticeship”
- “DJing course”
- “Sign language courses”
- Jewellery making course UK”
More than ever before, women are looking to support each other in the workplace too, with Google Search interest in female mentorship increasing by 130% in the past 12 months in the UK — more than any other European country during this time. Peer mentoring for women was also on the rise, spiking by 250% in the UK in the past 12 months compared to the previous year. We’ve reason to be proud here.
What will you be searching for to improve your conversations and understanding about life and relationships?
As we welcome in another year, and reflect on the turbulent one that’s passed, the existential words of Professor Stephen Hawking are as poignant as ever: “Remember to look up at the stars, and not down at your feet.”
It was not just the great scientific body of work that British-born cosmologist Hawking gave to the world, but also his reminders to reflect on the universe we live in — and the fragility and the beauty of existence.
And today, on January 8, the day Professor Stephen Hawking would have turned 80, we are launching a Google Doodle in more than 50 countries worldwide to celebrate one of history’s most influential scientific minds.
Stephen Hawking at the Department of Applied Mathematics and Theoretical Physics, University of Cambridge. Photo courtesy of the Hawking family.
British Doodler Matthew Cruickshank created the two-minute video Doodle animation, taking people on a journey from Hawking’s early years right into outer space. The challenge, according to Cruickshank, was bringing such a body of work together creatively, from black holes to the Big Bang, as well as theories on the origins and mechanics of the universe.
In the Doodle, the voice of Hawking was generated and used to narrate some of his most impactful quotes with a chronological look at his life and legacy. With guidance from his family and estate, the Doodle also plays with Hawking's humour, love of animation and gaming.
Continue the exploration on Google Arts & Culture
Alongside the Doodle, the Google Arts & Culture Institute is celebrating Stephen Hawking with a new exhibition available to view from today.
Meet the man who changed our understanding of the universe, courtesy of interactive information about his life and work.
Hawking’s theories on the origins and nature of the universe revolutionised modern physics, while his best-selling books made the field widely accessible to millions of readers worldwide. To many, Hawking’s astronomical impact is so widely recognised, it changed how the world understands the universe.
Stephen Hawking with his children Robert and baby Lucy. Photo courtesy of the Hawking family.
As his daughter, Lucy, put it, “He would have been very entertained to see his long, distinguished life expressed so creatively in this briefest history of all, a two-minute animation!” His family hopes the physical challenges he overcame to make an impact on the world will inspire those bracing for potentially tough times ahead.
In a normal year, my family would be planning for our 12-hour flight to South Africa, my home country, to see family for the holidays. But since we can’t do that this year, we’re trying to reimagine the usual gatherings and traditions—the same way we’ve already reimagined work, school, birthdays and other holidays.
I’ve been thinking back to how we coped with lockdown in March and April, and using that to figure out how to close out the year. Like every other family with small children, I am not entirely sure how I managed it—and let’s be honest, most of the time I relied on pure survival tactics. But I also developed a range of new hacks and skills, making use of a few practical Google products. As we prepare to do it all again, with shorter days and colder weather, these are some of the lessons I’ll take with me:
Near or far, loved ones can be close
So many families are dispersed across the globe. I live in the UK, but I’m originally from South Africa, and my family still resides there. I haven’t ever experienced what it’s like to have parents living nearby, but somehow during lockdown the thing I needed most was to have my mum there to lend a hand with the kids or just pop in for a cup of tea. My children were not in school, and I was managing a large project at work. To add insult to injury, my kids also openly admitted that my storytelling was just not up to scratch during our daily school lessons, and that they’d prefer to “hear from Granny, because she does the funny voices.”
Necessity being the mother of invention, “Storytime Hour with Granny” was born.
We began a tradition of setting up a Google Meet every afternoon, so she could read a story to her grandchildren for an hour. We set up the call in Google Calendar, where it was easy for her to simply click on the Meet link, and for one precious hour, my children were transported to another place, mesmerized by old storybooks. (And I transported myself to my home office for some less mesmerizing but blessedly uninterrupted focus time while listening to questionable music and sipping coffee that wasn’t cold, for a change.)
Create a class
As much as my kids loved the connection with their grandmother, they also needed to connect with their friends. My son is in his third year of primary school, so he’s not old enough to socialize virtually on his own. So I set up a weekly “class assembly” where he could connect with his peers, say hello and spend most of the hour pulling faces at each other. Using Google Meet on my laptop meant we could see all 30 kids and their parents joining from their homes. (Even if, at times, the camera was pointed towards the ceiling or only the top of a child’s head.)
Each week we picked a different topic to talk about. When it was my turn, I hosted a banana bread-making class, where I asked the Google Assistant to pull up a simple recipe from YouTube that we could all follow easily. As a backup, the Google Assistant can quickly provide answers to questions such as “How many tablespoons is one cup?” (It was also helpful with the many other fundamental questions lockdown brings, such as “How many blues are there in the world?” and “What does a peregrine falcon sound like?” among others I needed reminding of, such as what day of the week it was.)
Share and display your photos
As my parents live far away, this year I have decided to gift them a Nest Hub Max for Christmas. I know my mum will keep it in the kitchen, which means she can watch YouTube videos, stream Netflix content, listen to music and make video calls on Google Duo, all while she’s preparing meals or having tea. It also means my parents won’t need to set up their laptop for Storytime Hour anymore; they can just dial in straight from this nifty device.
But the thing I’m most excited about is the Nest Hub Max’s photo frame feature. All grandparents love photos, but they seem to have taken on new significance in the absence of face-to-face visits—even the not-so-photogenic ones (and like many families who take photos on the fly, we have plenty of those action shots). And now my children won’t have to say, “Take a picture! Don’t forget to send it to Granny! Did you send it to Granny? You forgot, didn’t you?” Soon they’ll be able to automatically see and enjoy those moments in a shared photo album from Google Photos shown on the display, whether it’s that vacation we took to Croatia pre-lockdown, or a macro close-up of my daughter’s forehead. To enable this, all you need to do is set up the Nest Hub photo frame feature.
Help with bedtime
When the days slip into more days that feel exactly the same as all the other days, creating a set daily schedule—especially for bedtime—has been key to helping my children settle down. I set up a Routine using the Google Assistant on a Google Nest Mini in the kids’ room. As they’re getting into their pajamas and bouncing off the walls, I say the command that, frankly, Mary Poppins would’ve been grateful for: "Hey Google, bedtime." I’m given tomorrow’s weather forecast (informing us, almost always, that we’ll need to pack an umbrella) and any scheduled calendar events. It then sets an alarm for the morning and dims the lights, ready for story time. To help them nod off, it also plays relaxing sounds, turning the noise off automatically after an hour when they are hopefully sound asleep. This has really helped them adjust to their own rhythm at home, even if it doesn’t always go to plan—which, let’s be honest, is at least 50 percent of the time. But at least the chaos is accompanied by the lulling background noise of crashing waves.
With so many countries now returning to various forms of lock down, and winter steadily drawing in, many of us are turning to our favorite films and movie moments to find some familiarity in a time of uncertainty.
In other words, we’re embracing nostalgia.
And why not? The movies we love are usually steeped in happy memories, attached to dreamy locations or feature music that temporarily transports us out of the present moment. They bring us joy and a sense of change, breaking up some of the monotony of life in lock down.
We asked Dr. Wing Yee Cheung, a Senior Lecturer in Psychology at the University of Winchester, about this, and learned that films are a great way to relive memories of happier times. “Movies are embedded with sensory memories of when we first watched them and whom we watched them with,” she writes. “Sensory inputs and social interactions aretwo key triggers of nostalgia. Watching these can be a way to walk down memory lane and reminisce [about] the way life used to be, what we used to do, and the people surrounding us.”
And because it’s the season of giving, we have our own gift for you: If you’re in the U.K., you can download classic films, such as "Four Weddings and a Funeral" or "Monty Python’s Life of Brian," all from a unique Google Map, now until Dec. 10. Transport yourself to a world of nostalgia by searching the map for symbols that represent the films in relevant locations. If you find one, you’ll receive a code to rediscover and enjoy the movie in Google Play*1.
Anyone in the U.K. can take part, regardless of what type of phone you have—but of course if you do happen to own a new Pixel 5G-enabled device, you’ll be able to start your viewing party in a matter of seconds1. Thanks to movies on-demand combined with the technology of 5G networks2, you can choose your film, download1 it and settle in on the couch, all while the popcorn is still warm. Currently, 5G2 is one of the fastest ways to download a movie on any device. Both Pixel 5 and Pixel 4a with 5G2 enable you to download a film in seconds1. Whether you’re curled up on your sofa, pottering around the house, or outside on a walk, Pixel with 5G2 gives you access to the stories and characters you know and love, on the go; the speed of a 5G2 device immediately transports you to where you want to be.
So let’s lean into the nostalgia. As Dr. Cheung notes, it actually helps us cope with uncertainty: “Immersing ourselves in nostalgic moments is not about hiding our heads in the past. On the contrary, it can create new memories which can feed into future nostalgic experiences.”
It’s a great way to spend lock down with your family: Watching much-loved classics is a natural way for parents to share their experiences with their children and to make new memories together. And even if you’re physically on your own, you can use Google Duo on Pixel 5 to share your screen and watch your favorites with socially distant family and friends3.
“An old movie that makes us feel nostalgia can inject us with a complex range of emotions,” concludes Dr. Cheung. “We feel sentimental, predominantly happy, but with a tinge of longing.” And that’s something we can probably all relate to right now.
*Offer begins on 25th November 25, 2020 and ends 10th December 10, 2020. Limited number of codes available. Subject to availability. Terms Apply. See here for full terms.
1. Testing based on download speeds for content file sizes between 449MB and 749MB at off-peak times. Average download time was twenty seconds or less. Download speed depends upon many factors, such as file size, content provider and carrier network connection and capabilities. Testing conducted by Google on pre-production hardware in the UK in August 2020. Actual download speeds may be slower.
2. Requires a 5G data plan (sold separately). 5G service and roaming not available on all carrier networks or in all areas and may vary by country. Contact carrier for details about current 5G network performance, compatibility, and availability. Phone connects to 5G networks but, 5G service, speed and performance depend on many factors including, but not limited to, carrier network capabilities, device configuration and capabilities, network traffic, location, signal strength and signal obstruction. Actual results may vary. Some features not available in all areas. Data rates may apply. See g.co/pixel/networkinfo for info.
3. Requires a Google Duo account. Screen sharing not available on group calls. Requires Wi-Fi or 5G internet connection.Not available on all apps and content. Data rates may apply. 5G service, speed and performance depend on many factors including, but not limited to, carrier network capabilities, device configuration and capabilities, network traffic, location, signal strength, and signal obstruction.
*Promotional code offer is provided by Google Commerce Limited (Google) for use on Google Play Store UK only, and subject to the following terms. Offer begins on 25th November 2020 and ends 10th December, 2020 (‘Offer Period’). One (1) promotional code per user per film release, and up to a maximum of five (5) promotional codes per User during the Offer Period. Limited number of codes available. Subject to availability.
Available only to Users 18 or older with a delivery and billing address in the United Kingdom. Users must have internet access and must have or add a form of payment at checkout . Promotional codes cannot be used with Guest checkout, Users must be signed-in to their Google account to redeem the code.
Promotional codes can be redeemed by visiting play.google.com/redeem or the Google Play Store app and entering the 16 digit code to receive a £5 or £10 discount for purchase or rental of any product on the Google Play Store UK. The discount will be applied at checkout. Promotional code must be redeemed by 31st December, 2021 or it will expire. Promotional codes may only be used once and may not be used in conjunction with any other offer or promotion. Any unused promotional balance will be applied to the associated Google account. Users may continue to use the unused promotional balance for Google Play purchases until such balance is £0, or any remaining promotional balance expires. Promotional codes are a discount off price for up to the promotional amount, are for one-time use only, cannot be transferred to other users, are not reloadable, cannot be exchanged for cash. Google and its third party partners if applicable, are not liable for lost or stolen promotional codes, or for expired promotional codes that are not redeemed within the redemption period. Terms subject to applicable laws. Void where prohibited.