Author Archives: Alessia Scarpellini

Increasing access to mental healthcare in Ireland

Mental health illnesses impact more than 84 million people across the European Union, with Ireland being one of the most affected countries. Across Ireland, but particularly in rural communities, access to support services can change everything. Turn2Me is an Irish nonprofit on a mission to offer safe and timely mental health services online and break the stigma. Google.org sat down with Fiona O’Malley, CEO, to learn more.

What is Turn2Me’s story?

Oisin and Diarmuid Scollard funded Turn2Me in 2009, six years after their brother Cormac committed suicide. The vision was to create a safe space for anyone in need to get professional help online. In 2013, Turn2Me gained the support of the HSE National Office for Suicide Prevention to deliver counseling online. Over the years, we have assisted more than 110,000 people with one-to-one and group support services online and our website now has 45,000 active users.

How is Turn2Me increasing access to mental healthcare in Ireland?

Our online-first, year-round free assistance helps us reach people who might otherwise be excluded because of the cost of counseling services or their location. We also join forces with other nonprofits to make our services known in rural areas across Ireland – and among young generations, LGBTQIA+ groups, and more.

Headshot of Fiona O'Malley, the interviewee, CEO of Turn2Me

Fiona O’Malley, CEO, Turn2Me

Technology is at the core of what you do. Can you tell us more about how tech solutions can drive social impact?

We know that peer support, awareness and timely access to help and information play a crucial part in mental health. Turn2me is one of the first online mental health services in the world and a great example of how investments in technology can help people feel more connected and heard.

We have invested in a custom-built platform where our users can book one-to-one counseling and support groups, but also share their thoughts and experiences 24/7 in a moderated, safe community. The Thought Catcher is an online mood diary popular with younger generations – users can select their mood, share feelings anonymously, track mood changes and receive supportive, uplifting messages. Our trained staff moderates the community and points users to resources and services.

Last but not least, we also use Ad Grants to run ads on Google Search at no cost and reach a wider audience – our sign-ups are dependent on word of mouth and online reach, and about 60% of our new website users come through ads.

A team of only six people runs Turn2Me. How do you manage?

Again technology, which helps us run things smoothly and efficiently. We’ve been part of Google for Nonprofits for years, which has given us access to Google Workspace for Nonprofits, improving operations and collaboration. For example, we use Docs to update our policies and share minutes of Board meetings and Meet to regularly keep in touch with other mental health nonprofits and find synergies.

Not having to pay for Ad Grants or Google Workspace means that resources can be reinvested in our programs, which helps us support between 30 and 100 more people every year.

We’re also incredibly lucky to have many wonderful volunteers along with our Board, which includes Oisin and Diarmuid Scollard, our founders. Like many families in Ireland, they know first-hand the importance of adequate mental health services and are passionate about driving change.

As a CEO, what would be your best advice to someone who’s just getting started in the nonprofit space?

I believe vision matters. Our belief in our cause combined with the immense support of the many people who help us are what help us thrive. With a bold vision, you can achieve so much.

A Google Ads expert uses her skills to support nonprofits

Lauriane Giuranna is a Google Ads specialist, working with advertisers to make the best out of Google’s digital marketing tools. When she had the chance to use her skills to help gender equity nonprofits boost their visibility online, she immediately raised her hand. As part of a Google’s rotation program (an opportunity for employees to take a temporary role within a different team), Lauriane worked full-time for three months providing digital marketing support to select nonprofits. We chatted with her to hear more about the experience.

Tell us a little bit more about yourself.

In September 2019 — just after college — I joined Google in Dublin, Ireland as a Google Ads Specialist for the French Market. Outside of work, social impact has always been close to my heart. Before moving to Ireland I was volunteering to provide services to homeless and underserved communities in my hometown, Paris.

How have you used your role at Google to continue focusing on social impact?

One of the reasons I joined Google was its intrinsic commitment to social impact. Still, it surprised me to see the amount of opportunities I had to get involved in side projects that mattered to me and to have managers encouraging me to take them on. When the pandemic hit and domestic abuse reached new heights, I started supporting a French nonprofit that assists gender-based violence victims with their Google Ad Grants account, a program that donates ads on Google Search to eligible nonprofits.

Lauriane, the interviewee, sitting on a swing and holding the swing ropes with two hands

Lauriane at the Google office in Dublin

Tell us more about the 3-month rotation and why it was focused on gender equity.

Gender equity is a matter of human rights and global prosperity and over time, we’ve seen a growing interest in the topic on Google Search. Last year, Google.org announced the 34 recipients of the $25 million Google.org Impact Challenge for Women and Girls. Google realized the need to help gender equality organizations promote online content and boost their visibility to help people in need find trusted information. Google.org worked with a few select Impact Challenge recipients to provide additional support on Google Ad Grants.

What was your day-to-day work like during the rotation?

I focused on 10 women and girls organizations. I set up campaigns and looked into metrics to improve and optimize performances. I also hosted office hours and delivered more than 15 hours of product training for 20 nonprofits professionals to use Google Ad Grants. I wanted to make sure the nonprofits could continue to use the product successfully.

Can you share an example?

I worked with Girls Inc. of NYC, an Impact Challenge recipient on a mission to deliver life transforming programs so that girls and women can thrive. When I first met with Lily Chang, chief development officer, we defined the marketing plan and set some measurable goals, like increasing newsletter sign-ups. Girls Inc. of NYC had never used Ad Grants before and leveraged our Google technical team to implement conversion tracking. We then built and tested several campaigns to reach more supporters across the U.S. The impact is tangible — the website traffic has doubled and almost 20% of newsletter sign-ups and 9% of donations now come after a click on an ad.

You accomplished a lot in three months! What was the personal impact on you?

I developed skills that gave me a good steer on my career growth. I would love to continue working with nonprofits and I now feel much more prepared.

To learn more about Google’s product giving and Google.org, visit google.com/nonprofits and google.org.

How photos can curb illegal deforestation in the Amazon

As of 2020, Brazil continues to lead the world in primary forest loss with an increase of 25% year over year. In the Amazon, the clear-cut deforestation rate is at its highest in over 10 years. Instituto Socioambiental (ISA) is a Brazilian nonprofit founded in 1994 to promote solutions to this crisis and other social and environmental issues. With a focus on the defense of the environment, cultural heritage, and human rights, ISA promotes solutions for indigenous peoples and other traditional communities in Brazil.

Watch this short documentary about their impact, how they use drone footage and Google Earth to prevent deforestation, and learn more about the role of indigenous communities in protecting local forests and biodiversity.

The Last Mile grows with G Suite Enterprise for Nonprofits

In the United States, as much as 83 percent of formerly incarcerated people return to prison. The Last Mile (TLM) is a nonprofit on a mission to reduce the re-incarceration cycle by creating new pathways to jobs for prison populations. Since 2010, it has provided classrooms to 600 incarcerated men, women and youth across the country, offering a highly competitive coding skills curriculum and becoming one of the most requested prison education programs in the country. Technology has played a huge role in TLM’s growth and is helping to keep the program going despite the COVID-19 pandemic, which is hitting prison populations especially hard. We interviewed Mike Bowie, director of Engineering, to learn more about TLM and how G Suite helped them boost efficiency and streamline operations.

What is the story of The Last Mile, and what’s the problem you are trying to solve?

We believe that high-quality education for incarcerated populations is key to providing new opportunities and breaking the re-incarceration cycle. When Chris Redlitz, our cofounder, entered the San Quentin State Prison for the first time in 2010 to speak to a group of men about business and entrepreneurship, he was impressed by the men’s eagerness to learn, and started to nurture the idea of creating a technology accelerator inside the prison. 

He started The Last Mile alongside his wife and business partner, Beverly Parenti. Graduates of TLM coding programs in San Quentin now take part in the first-ever web development shop in a US prison. After leaving prison, many TLM graduates enter paid apprenticeships with leading companies, turning their skills into careers and smoothing the way for reentry. 

The Last Mile upgraded from G Suite for Nonprofits to G Suite Enterprise. Why?

As the information services at TLM have evolved, technology needs have also changed. It became clear that we could vastly simplify our service catalog, improve our security posture and streamline our IT operations with this one low-friction transition, so we decided to upgrade to G Suite Enterprise. Given the valuable range of functionality G Suite Enterprise already affords us, having Google now offer such reasonable discounts for nonprofits makes it hard to pass up. 

Did one or more of the G Suite Enterprise features help you solve a challenge that you think most nonprofits might face?

For any organization, people are the most critical component, and in the nonprofit environment, that’s especially true. As part of G Suite Enterprise, we now use Secure LDAP Service as a single identity and access management platform. Staff use the same G Suite credentials to log into multiple apps and, in many cases, without re-logging in. 

Having standardized on Chromebooks as our platform of choice, we can ensure the key G Suite apps for our organization are readily available as soon as the user logs in, and everything is kept up-to-date without the need for significant technical support. A centralized access management system has reduced financial costs, simplified IT management, streamlined staff onboarding and simplified the experiences for everyone who interacted with the complicated and burdensome systems we'd used in the past. Less time spent by IT engineers creating or updating accounts means more time working on things that have a valuable impact on our cause. 

How is TLM using G Suite to increase collaboration and security?

G Suite is the foundation platform for all of our team. Having that familiar, feature-rich set of tools as a starting point for communication and collaboration is key to our productivity. To ensure documentation processes are well detailed, TLM is using enterprise features in Google Meet, including the ability to record meetings and securely store them in Drive. 

The IT staff also gets access to security dashboards, reporting and eDiscovery tools. For example, email log helps determine the coverage of phishing campaigns, and eDiscovery gives visibility to phishing engagement. The system alerts IT of any suspicious logins, and gives them the ability to prioritize, investigate and escalate them in the console. 


What’s next with The Last Mile?

COVID-19 has posed new challenges. In-person activities have been paused to protect our students and slow the spread of the virus in prison facilities, which are particularly affected by the outbreak. But TLM's momentum isn't stopping. We have 23 classrooms across six states (California, Indiana, Kansas, Oklahoma, Michigan and North Dakota), with plans for rapid expansion. Our goal is to be in 50 classrooms across the country within the next four years. The tech-centric nature of our program has enabled us to continue providing value during the pandemic with remote instructions and recorded content. The efficiency of having a single unified means of managing all of the systems we have further supports our growth.

Google helps Switchboard support UK LGBT+ communities

Every February people across the UK celebrate LGBT+ History Month, raising awareness about  LGBT+ communities. Based in London, Switchboard LGBT+ Helpline has supported LGBT+ people since the 1970s, just a few years after the partial decriminalization of homosexuality in the UK. Since then, they’ve witnessed and shaped many more milestones of UK LGBT+ history, helping millions of people. 

As an entirely volunteer-led organization, Switchboard keeps its phone lines open every day from 10 a.m. to 10 p.m. (yes, even during the holidays!), and offers additional support on email and text. Volunteers are there to listen and assist callers, offering a safe space for anyone to discuss what’s on their mind, including sexuality, gender identity, sexual health, and emotional wellbeing. No matter where you are, no matter how you identify, you can call Switchboard and speak openly, in confidence, without any judgment. 

Running an always-on program with more than 200 volunteers on a small budget requires the right tools. Volunteers need to be trained and prepared—calls can be emotionally challenging, and many topics require detailed, in-depth knowledge. For this reason, Switchboard consolidates all their training securely into Google Drive and gives every volunteer access via their own G Suite for Nonprofits account. “As an organization we try to move with the evolving nature of culture, education, and society, and G Suite for Nonprofits has really helped us to do that,'' says Tash Walker, Co-Chair. Watch the video to learn more about Switchboard’s impact and how they use G Suite and other Google for Nonprofits products to offer high quality, reliable services to the LGBT+ community. 

Google helps Switchboard support UK LGBT+ communities

Every February people across the UK celebrate LGBT+ History Month, raising awareness about  LGBT+ communities. Based in London, Switchboard LGBT+ Helpline has supported LGBT+ people since the 1970s, just a few years after the partial decriminalization of homosexuality in the UK. Since then, they’ve witnessed and shaped many more milestones of UK LGBT+ history, helping millions of people. 

As an entirely volunteer-led organization, Switchboard keeps its phone lines open every day from 10 a.m. to 10 p.m. (yes, even during the holidays!), and offers additional support on email and text. Volunteers are there to listen and assist callers, offering a safe space for anyone to discuss what’s on their mind, including sexuality, gender identity, sexual health, and emotional wellbeing. No matter where you are, no matter how you identify, you can call Switchboard and speak openly, in confidence, without any judgment. 

Running an always-on program with more than 200 volunteers on a small budget requires the right tools. Volunteers need to be trained and prepared—calls can be emotionally challenging, and many topics require detailed, in-depth knowledge. For this reason, Switchboard consolidates all their training securely into Google Drive and gives every volunteer access via their own G Suite for Nonprofits account. “As an organization we try to move with the evolving nature of culture, education, and society, and G Suite for Nonprofits has really helped us to do that,'' says Tash Walker, Co-Chair. Watch the video to learn more about Switchboard’s impact and how they use G Suite and other Google for Nonprofits products to offer high quality, reliable services to the LGBT+ community. 

International Volunteer Day: a spotlight on GoVolunteer

In 2015, more than 1 million people sought asylum in Germany. Faced with this overwhelming humanitarian crisis, many Germans wanted to help but didn’t know how. Inspired by his fellow citizens’ willingness to lend a hand, Malte Bedürftig founded GoVolunteer, an online platform connecting people and corporations to volunteering opportunities and social initiatives. After GoVolunteer joined the Google for Nonprofits program, they gained more online visibility through Ad Grants and more team structure and efficiency through G Suite for Nonprofits. 

“We were a group of people who wanted to help others, inspired by the dream of changing things,” says Malte. Since then, Malte and his friends have built GoVolunteer into a full-fledged nonprofit, connecting 250,000 people to more than 3,500 volunteer opportunities in 250 cities across Germany. 

Today, in honor of the UN’s International Volunteer Day, we’re recognizing GoVolunteer and everyone else who makes time to help others. Watch the video to learn more about GoVolunteer’s journey and how Google for Nonprofits has supported their growth.

Share your own volunteer story with #IVD2019 and #InternationalVolunteerDay.

International Volunteer Day: a spotlight on GoVolunteer

In 2015, more than 1 million people sought asylum in Germany. Faced with this overwhelming humanitarian crisis, many Germans wanted to help but didn’t know how. Inspired by his fellow citizens’ willingness to lend a hand, Malte Bedürftig founded GoVolunteer, an online platform connecting people and corporations to volunteering opportunities and social initiatives. After GoVolunteer joined the Google for Nonprofits program, they gained more online visibility through Ad Grants and more team structure and efficiency through G Suite for Nonprofits. 

“We were a group of people who wanted to help others, inspired by the dream of changing things,” says Malte. Since then, Malte and his friends have built GoVolunteer into a full-fledged nonprofit, connecting 250,000 people to more than 3,500 volunteer opportunities in 250 cities across Germany. 

Today, in honor of the UN’s International Volunteer Day, we’re recognizing GoVolunteer and everyone else who makes time to help others. Watch the video to learn more about GoVolunteer’s journey and how Google for Nonprofits has supported their growth.

Share your own volunteer story with #IVD2019 and #InternationalVolunteerDay.

Google helps a nonprofit train young storytellers

Georgia is the number one filming location in the world, with a film and television industry worth $7 billion a year—a huge economic opportunity for local communities. On the flip side, Georgia is also home to about 180,000 disconnected youth. Disconnected (or opportunity) youth is defined as people ages 16-24 who are neither in school nor working. In Georgia, they represent 13.5 percent of people in that age range, two percentage points above the national average. Training programs to develop media production skills could give a new opportunity to thousands of young adults in the state.

Founded in 2014 in Atlanta, re:imagine/ATLis a nonprofit that trains the next generation of representative storytellers, to create a safe, inclusive and equitable workforce in the film and digital media industry. Partnering with schools and opportunity youth in metro Atlanta over the past five years, re:imagine/ATL has trained more than 3,000 young people who have produced more than 100 movies, documentaries, podcasts and other digital content.

Where I'm From | Westside Storytelling Competition

Where I'm From | Westside Storytelling Competition

This video produced by re:imagine/ATL is featured on the Best of Social Impact playlist in the YouTube Social Impact channel.

Google for Nonprofits spoke to re:imagine/ATL’s Executive Director Kimberlin Bolton to understand how they use Google products.

What’s one Google product that helped you explore new frontiers in storytelling?

Cardboard has been instrumental. Since 2015 we’ve offered three virtual reality training events per year. We hope to produce more 360 content and use Cardboard during screening events for the public.

How has Google for Nonprofits helped you become more visible?

We use Ad Grants for advertising our summer camp, in-school program and events. Through Ads we’ve reached new audiences. For example, a library in Doraville, Georgia, discovered our mobile workshops, and we provided an acting class for their filmmaking club. We had not previously considered libraries as a venue for our programming, and Doraville is outside of our usual service zone.

Our YouTube Channel is our primary distribution platform and has been a place to amplify youth voices and the next generation of leaders. The content our students create using Google products helps us raise awareness about different social issues in the community. Whether a video makes it to a film festival, a curated platform, or even network TV, they all begin on YouTube.

Any secret tips or tricks to share with other nonprofits?

We are using Google Alerts to discover every time we’re mentioned in the media. It also allows us to stay updated on the issues we care about most, find opportunities and celebrate our film and media community.

For an afterschool workshop, we used Google’s free CS First computer science curriculum to teach students to create animations using code. We are also starting to use Classroom for our film fellowship program, “No Comment.” Classroom allows us to send out assignments, track progress and communicate with all of our students, taking a great deal of administrative load off of our teachers.

How did G Suite for Nonprofits impact the way you work?

We rely on Sheets to track donations, program and operations budgets as well as student demographics and participation. Docs has been the bedrock of our administrative processes. In Docs we have our letterhead, we write grants and proposals collaboratively  and we plan programs and agendas. We also created a shared company calendar to coordinate equipment and space efficiently, or to know when employees are traveling.


Having a unified professional email system that is separate from our personal inboxes has made such a difference. G Suite for Nonprofits provides security for us and our constituents, communicates professionalism, and makes information more compartmentalized and easy to find.

How Google for Nonprofits helps Thrive DC prevent homelessness

When Thrive DC opens its doors for breakfast at 8am every morning, 200 people walk in. They come for a hearty meal, to do laundry, take a shower, but also to attend job skills training, receive substance abuse counseling, or get back on their feet after incarceration. With 16 percent of the population in DC living in poverty, Thrive DC represents much more than a homeless services organization—it’s a new start.

To meet the needs of the people who rely on their services, Thrive DC needs to act fast and efficiently. Its staff of 16 people supports more than 2,000 clients every year. The key to its success is a productive team, a structured volunteer management system, and an efficient fundraising strategy. Watch the video to learn how Thrive DC uses Google for Nonprofits to get the work done faster and spend more time serving the community. Visit google.com/nonprofits to learn more about the program.