Announcing Three New Reporting Dimensions for AdMob Publishers

Today we’re announcing the availability of three new reporting dimensions created specifically for AdMob publishers: APP_ID, APP_NAME, and APP_PLATFORM.

Here’s how they work:

  • APP_ID - This dimension matches the store ID of an application. It will be prefixed with “1:” for an App Store ID (iOS) and “2:” for a Google Play ID (Android). For example, “1:476954712” or “2:com.labpixies.lineup”.
  • APP_NAME - Matches the name of an application, like “Flood-It!” or “Line Up”.
  • APP_PLATFORM - This dimension can partition results by platform (e.g. “Android” or “iOS”).

These new dimensions are available now in the AdSense Management API. If you’re unfamiliar with it, the AdSense Management API is a web-based API that you can query to get information about your AdSense account. There are client libraries for a number of platforms, though any standard HTTP client can send requests to it and parse the responses. With a little code and these new dimensions, you can create custom reports about a single app, a family of them, or even your entire platform lineup!

For more information on building and customizing AdMob reports, check out the reporting section of the AdMob developer site. You can also use the API Explorer to test out queries that include these fields.