Key suggested uses
Recommendations provide customized suggestions to help increase your campaigns' performance. Recommendations can introduce you to new, relevant features, help you get more out of your budget by improving your bidding, keywords, and ads, and can increase the overall performance and efficiency of your campaigns. Here are a few examples of how recommendations can help with the management of your account:
- Avoid getting limited by budget this holiday season. With
FORECASTING_CAMPAIGN_BUDGETrecommendation types you’ll be sure to keep your ads running, so potential customers can see them by preventing your campaign from under-performing due to a limited budget.
- Expand the reach of your ads with
USE_BROAD_MATCH_KEYWORD, which will update your keyword match types to show your ads to relevant potential customers.
- Upgrade to Performance Max with
UPGRADE_LOCAL_CAMPAIGN_TO_PERFORMANCE_MAX, which will take care of migrating your existing Smart Shopping and Local Campaigns for you.
To help you get started, check out our implementation guide and YouTube deep dive tutorial for tips.
We’ve also put together these code examples to save you time getting up to speed with Recommendations in Google Ads API.