Tag Archives: Advanced training

DoubleClick Search Academy: Make the grade with customized, self-paced training

Last week, we shared some digital marketing flashcards to help you go back to school, DoubleClick style (Take a look at our day 1, day 2, day 3, day 4, and day 5 flashcards).

Today, we're helping you further your DoubleClick Search education by introducing DoubleClick Search Academy, an easy-to-use, self-paced learning path designed to guide you through core DoubleClick Search online help and training courses -- based on your role and how you use the tool.

We’ve heard from users that they need more customized learning based on how they use DoubleClick products. If you’re a trafficker, you might need a broad understanding ranging from the basics all the way to advanced features to maximize search campaign performance. If you’re an analyst, you might not need to know all the details a planner might be responsible for, but you might still like to know how conversion data is tracked and how to monitor day-to-day performance for reporting insights.

DoubleClick Search Academy includes these checklists:
  • Basics for new users: Understand the benefits of a search engine management tool using our core curriculum, including DoubleClick Search Fundamentals eLearning and certification.
  • Implementation guide: Learn how to implement a new DS account and launch a basic campaign.
  • QA and troubleshooting: It’s not shop class, but you’ll learn all about QA’ing tags, troubleshooting common Floodlight tag issues, and more.
  • Advanced topics: Become an expert by learning about advanced DS integrations and topics. Learn about formula columns, shopping campaigns, bid strategies, inventory-aware campaigns, and executive reporting.
Since DoubleClick Search Academy covers a lot of material, we’ve set it up in checklist format so you can track progress by checking the boxes at the end of each step. Your progress will be saved so if you have to take a break, you can come back anytime and pick up where you left off.

Whether you’re a freshman trafficker adjusting your search marketing beanie, an analyst on the Dean’s list, or a planner feeling like a 5th year student, you can find customized training based on your role to help you ace DoubleClick Search.

Go for extra credit and sign up to receive DoubleClick training updates in your inbox.

Posted by Justine Thomas, DoubleClick Search Product Trainer

DoubleClick Search Academy: Make the grade with customized, self-paced training

Last week, we shared some digital marketing flashcards to help you go back to school, DoubleClick style (Take a look at our day 1, day 2, day 3, day 4, and day 5 flashcards).

Today, we're helping you further your DoubleClick Search education by introducing DoubleClick Search Academy, an easy-to-use, self-paced learning path designed to guide you through core DoubleClick Search online help and training courses -- based on your role and how you use the tool.

We’ve heard from users that they need more customized learning based on how they use DoubleClick products. If you’re a trafficker, you might need a broad understanding ranging from the basics all the way to advanced features to maximize search campaign performance. If you’re an analyst, you might not need to know all the details a planner might be responsible for, but you might still like to know how conversion data is tracked and how to monitor day-to-day performance for reporting insights.

DoubleClick Search Academy includes these checklists:
  • Basics for new users: Understand the benefits of a search engine management tool using our core curriculum, including DoubleClick Search Fundamentals eLearning and certification.
  • Implementation guide: Learn how to implement a new DS account and launch a basic campaign.
  • QA and troubleshooting: It’s not shop class, but you’ll learn all about QA'ing tags, troubleshooting common Floodlight tag issues, and more.
  • Advanced topics: Become an expert by learning about advanced DS integrations and topics. Learn about formula columns, shopping campaigns, bid strategies, inventory-aware campaigns, and executive reporting.
Since DoubleClick Search Academy covers a lot of material, we've set it up in checklist format so you can track progress by checking the boxes at the end of each step. Your progress will be saved so if you have to take a break, you can come back anytime and pick up where you left off.

Whether you’re a freshman trafficker adjusting your search marketing beanie, an analyst on the Dean’s list, or a planner feeling like a 5th year student, you can find customized training based on your role to help you ace DoubleClick Search.

Go for extra credit and sign up to receive DoubleClick training updates in your inbox.

Posted by Justine Thomas, DoubleClick Search Product Trainer

Build dynamic creative expertise: Join our June webinars and online training


For the past several weeks, we’ve been explaining how creative agencies should use the audience and environment information from a media buy to improve the creative message.

DoubleClick Dynamic Creative allows you to use the information about who is viewing an ad, to build ad creative that is relevant to every viewer. Research shows that people are twice as likely to click on real-time (dynamic) creative than they are static creative (1) and today’s consumers expect that the ads they see will be tailored and relevant.

To help our agency partners stay up-to-date on the latest DoubleClick Dynamic Creative tools, we’re launching new training resources to teach you how to more efficiently use dynamic formats. If you’ve taken our Fundamentals training for DoubleClick Campaign Manager and DoubleClick Rich Media, these resources will help you build your skills further.

Join our upcoming DoubleClick Rich Media Dynamic Creative webinar series.
See the June schedule and register through the training page in the Rich Media Help Center.
  • Introduction to dynamic creative – 6/3
    • This webinar will provide an overview of dynamic creative, including explaining the differences between basic and advanced formats, how to set up and make changes, and how to use advanced targeting. Register  
  • Advanced dynamic creative workflow – 6/10
    • This webinar will focus on the advanced dynamic creative workflow. We’ll cover the pre-launch, launch, and post-launch processes for advanced formats, along with advanced dynamic strategy kits. We'll provide troubleshooting tips and tricks to help you with the more advanced dynamic creatives. Register 
  • Dynamic creative best practices – 6/17
    • Build your knowledge and learn best practices for designing, developing, and revising dynamic creative. We’ll cover advanced features, like creative dimension filtering, autosizing, and more. Register
These webinars are intended for users who have completed DoubleClick Rich Media Fundamentals training. To get the most out of these sessions, make sure you’ve taken Rich Media Fundamentals and have received your certificate of completion. Please be aware of any regional time differences before enrolling in a live session.

Use our dynamic creative strategy & feed training checklists.
Need to know how to translate an advertiser’s campaign goals into a dynamic creative? If you’re planning a dynamic creative campaign for your client and need guidance on strategy and execution, try our new role-based checklists to build your expertise.
  • Media planners: Get an overview of dynamic creative strategies in DoubleClick Rich Media so you can determine the right strategy to meet your advertiser’s goals. Try it now
  • Creative developers: Learn to implement a dynamic feed strategy, including all the details of feed structure. Try it now

Need to know the basics? Start with Rich Media Fundamentals eLearning and certification.
If you’re an agency user who’s new to rich media or just need a refresher, take DoubleClick Rich Media Fundamentals to learn the basics at your own pace.
  • In Rich Media Fundamentals, you’ll learn how to:
    • Build Flash and HTML5 creatives
    • Publish to QA
    • Use the API 
    • Build dynamic creatives and create/edit rules
    • Resolve common live issues
  • Pass the exam and you'll get a printable certificate of completion you can use to show your proficiency.
Watch a pre-recorded webinar.
We also offer recorded webinars in our Help Center, covering the basics of DoubleClick Studio, and more. While you’re there, be sure to read about our latest release notes.

You can stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Ilinka Zaharčeva, DoubleClick Rich Media Product Trainer

(1) Magna Global, Media Economy Report: Better, Smarter, Faster: How Data Is Changing Our Business. Vol. 04. Magna Global USA, Inc., 2014.

Build your expertise. Get Studio Certified.


As an industry, we know that getting in front of the right user is just half the story. A campaign’s creative is a critical component that can make or break campaign success. And as the people who design and develop that creative message, creative agencies need to be experts at their craft, with a deep understanding of the tools of their trade and the ability to promote that expertise across the complicated ecosystem of players that compose the advertising landscape. 

Here at DoubleClick, we recognize this need and have spent the past year and a half developing a robust training and certification program for our creative agency partners. By becoming a DoubleClick Studio and QA Certified Partner -- a “Jedi” so to speak -- you put yourself in the driver’s seat to build creative faster, with fewer issues, and ship it on your own timeline. 

Our DoubleClick Studio Training and Certification program enables you to:
  • Work more efficiently by taking control of your turnaround times 
  • Build your expertise in the Studio product and keep your skills fresh 
  • Promote your expertise as a Certified Partner to prove you’re the best for the job 
Over a thousand people in the creative industry have already become Certified Partners, representing individuals and agencies across the globe, and every day we're adding more. Here are five of them to tell you a bit about their experience: 



Beyond the core Studio and QA certifications, you can hone your skills further and demonstrate your “specialist” abilities with additional badges, including Dynamic, Masthead, and VPAID badges. These advanced certifications can help you create innovative, out-of-the-box approaches to digital creative that can set you apart from the crowd. 

Ready to get started? 
Visit the Studio Certification page. You can take all of our exams through this portal. Each exam takes ~1-2 hours to complete and has accompanying training materials to help you if you get stuck. 

Still unsure? 
Every day for the month of March, we’ll provide tips, fun facts and case studies about DoubleClick Studio and the Studio Certification program. Check back here each day for a new, unlocked Tip of the Day. Today’s tip features Tom Miller, Founder and Owner of Creative Ocean, sharing his experience with Studio Certification. 

Posted by Becky Chappell, Product Marketing, DoubleClick

Become a DoubleClick Campaign Manager expert

We’re thrilled to announce the launch of two exciting DoubleClick Campaign Manager training offerings: DCM Academy & DCM Fundamentals eLearning and Certification.


Get started with DCM Academy

DCM Academy is an easy-to-use, self-paced learning path designed to guide DoubleClick Campaign Manager users by role through core Help Center articles and online training material.

DCM Academy is for ad traffickers, analysts, and media planners – guiding them through curated help content and online training, so that you can learn and master DoubleClick Campaign Manager based on how you use the product.

DCM Academy covers:
  • Basic information for new users: Just getting started? With the DCM Fundamentals eLearning and Certification, this is your first step toward mastering DoubleClick Campaign Manager.
  • Implementation guide: Learn how to structure your new account or advertiser.
  • QA and troubleshooting: Find out how to address and resolve common issues.
  • Advanced topics: Learn about advanced tracking, Google Tag Manager integration, and more.
  • Rich Media: Get tips and best practices for trafficking DoubleClick Rich Media in your DoubleClick Campaign Manager account.

Since DCM Academy covers a lot of material, we’ve set it up so you can track your progress.

The core curriculum: DCM Fundamentals eLearning and Certification

DCM Fundamentals covers key concepts, including:
  • Ad serving basics
  • How to use the DoubleClick Campaign Manager interface
  • Account structure and administration
  • Step-by-step ad trafficking instructions
  • Creating Floodlight tags for conversion tracking
  • Best practices for managing ads, placements, & creative
  • An overview of reporting


Register for DCM Fundamentals through the Training page in the Help Center.

If you're an existing DFA customer, you can continue to use DFA Academy and Fundamentals eLearning for online training. Contact your account manager about upgrading to DoubleClick Campaign Manager today.

Stay on top of new updates by subscribing to our newsletter and following us on our Google+ page.

Posted by Sarah Payne, Product Trainer