Tag Archives: Studio Certification

Get Studio Certified using the new DoubleClick Studio Certification training guides

A few months back, we launched a campaign to encourage creative partners to Get Studio Certified. Since then, we've focused on improving our training content to help developers grow their skills and get more comprehensive Studio training.

As we continue our revamp of the DoubleClick Studio Certification program, we're thrilled to announce our new Studio Certification study guides. These guides bring Studio training content from presentations, videos, & separate help articles into a central location in the Rich Media Help Center. Use these guides to walk through the details of exactly what you need to know to pass each exam.

DoubleClick Studio Certification study guides include:
  • Core certification for Flash & HTML5
  • Updated QA badge: The QA badge guide covers all areas for testing Flash, HTML5, and dynamic creatives. If you took the QA Certification exam before March 13th, 2014, you'll need to get re-certified with the new QA badge by July 1st, 2014.
  • Advanced badges: Engagement ads, Dynamic creative, YouTube mastheads, & VPAID.
Visit the Rich Media Help Center and try these guides today!

Questions about the Studio Certification program? Download our Certification poster to learn the benefits of getting Studio Certified (including a few tips and tricks). Find out more in the Rich Media Gallery.

Even if you're already certified with one badge, keep developing your skills by reviewing the new training guides and getting certified with new badges.

Reminder: If you took the QA Certification exam before March 13th, 2014, you'll need to get re-certified with the new QA badge by July 1st, 2014.

Posted by Paige Birnbaum, DoubleClick Studio Certification Training

DoubleClick Studio Certification Program Updates

At the beginning of March, we announced a month-long campaign to revamp our DoubleClick Studio Certification program. Over the course of the month, we have released new resources to better communicate the benefits of being a Studio Certified user, and new badges to help you develop a diverse set of skills.

Our new certification resources - by the numbers:
  • 1 new landing page on the Rich Media Gallery 
  • 2 new one-sheeters for creative and media agencies*
  • 5 new case studies featuring studio certified creative agencies*
  • 12 tips and tricks, available via our Certification Poster 
    • EX: Did you know certified users now have access to Live DoubleClick Chat Support?

The new certification badges include:
  • Engagement Ads badge: This badge lets you prove your expertise building Google Display Network Engagement Ad formats.
  • Updated QA badge: The updated badge includes comprehensive testing for Flash, HTML5, and dynamic creatives. 
    • Note: If you took the QA Certification exam before March 13th, 2014, you'll need to get re-certified with the new QA badge by July 1st, 2014.
Media agencies -- if you're looking for a creative agency that knows the in's and out's of the DoubleClick product, you can find them on our Certified Partner list

Creative Agencies -- even if you're already certified in our core badges, you can continue to develop your skills in more complex areas, such as dynamic creative, the YouTube Masthead and VPAID. So keep building your expertise and get certified today.

Posted by Becky Chappell, DoubleClick Product Marketing 

*available in the resources section of the new Certification landing page

Merge the art and science of brand advertising by learning to build Engagement Ads

Studio Certified developers, do you want to tell the world that you can create innovative ads designed for users to connect with brands? With DoubleClick Studio’s Engagement Ads Certification, you can get certified in building ads that marry the art of brand building with the science of performance display.

Engagement Ads are tuned to user engagement – not clicks, letting brands connect with users through multiple creative formats. Ads are available on a cost-per-engagement (CPE) basis, allowing advertisers to bid and pay only for user engagement.

Watch this video:

Engagement Ads fit in standard display units, allowing them to scale across the web and then expand to a larger format after an innovative two-second hover delay. This delay eliminates nearly all accidental expansions, providing a better user experience and more accurate reporting to advertisers.

With this flexibility, the richness of a campaign using Engagement Ads depends on the story the brand wants to tell and the type of content they want to promote. Creatives can range from rich, interactive videos built in DoubleClick Studio to immersive brand experiences using HTML5, CSS3, and WebGL – all without leaving the ad format on the publisher’s website.

Check out an Engagement Ad format in action.

Engagement Ads badge certification gives you:
  • A badge that identifies you as a Studio Certified user able to create Engagement format ads
  • Promotion as a via DoubleClick Rich Media properties and associated sites
You also receive the benefits of the Studio Certification Program, including exclusive access to betas and product features, DoubleClick hosted events and workshops, and a badge you can use for self-promotion.

Pass the exam and get the badge to demonstrate your expertise in creating rich ads to boost user engagement. Take the Engagement Ads exam and get certified.

Note: You must be Studio Certified in Core Flash or HTML5 to take the Engagement Ads certification exam.

Not Studio Certified? No worries! Get Certified today. We have these Studio Certification badges available:
  1. Core Studio Certification exam for Flash and HTML5 developers
  2. Integrated QA Certification
  3. Advanced Badge Certification for Dynamic creatives, VPAID creatives, and YouTube mastheads
    Learn more about Studio Certification in the Rich Media Gallery.

    Posted by Paige Birnbaum, Program Manager, DoubleClick Studio Certification

    Build your expertise. Get Studio Certified.

    As an industry, we know that getting in front of the right user is just half the story. A campaign’s creative is a critical component that can make or break campaign success. And as the people who design and develop that creative message, creative agencies need to be experts at their craft, with a deep understanding of the tools of their trade and the ability to promote that expertise across the complicated ecosystem of players that compose the advertising landscape. 

    Here at DoubleClick, we recognize this need and have spent the past year and a half developing a robust training and certification program for our creative agency partners. By becoming a DoubleClick Studio and QA Certified Partner -- a “Jedi” so to speak -- you put yourself in the driver’s seat to build creative faster, with fewer issues, and ship it on your own timeline. 

    Our DoubleClick Studio Training and Certification program enables you to:
    • Work more efficiently by taking control of your turnaround times 
    • Build your expertise in the Studio product and keep your skills fresh 
    • Promote your expertise as a Certified Partner to prove you’re the best for the job 
    Over a thousand people in the creative industry have already become Certified Partners, representing individuals and agencies across the globe, and every day we're adding more. Here are five of them to tell you a bit about their experience: 

    Beyond the core Studio and QA certifications, you can hone your skills further and demonstrate your “specialist” abilities with additional badges, including Dynamic, Masthead, and VPAID badges. These advanced certifications can help you create innovative, out-of-the-box approaches to digital creative that can set you apart from the crowd. 

    Ready to get started? 
    Visit the Studio Certification page. You can take all of our exams through this portal. Each exam takes ~1-2 hours to complete and has accompanying training materials to help you if you get stuck. 

    Still unsure? 
    Every day for the month of March, we’ll provide tips, fun facts and case studies about DoubleClick Studio and the Studio Certification program. Check back here each day for a new, unlocked Tip of the Day. Today’s tip features Tom Miller, Founder and Owner of Creative Ocean, sharing his experience with Studio Certification. 

    Posted by Becky Chappell, Product Marketing, DoubleClick