Rollback of roadblocks feature in the Mobile Ads SDK

When announcing version 7.0.0 of the Google Mobile Ads SDK for iOS, we mentioned that developers could roadblock creatives and prevent competing ads in mobile apps.

The launch of the roadblocks feature in version 7.0.0 had an unintended side effect for DFP reservations. By default, ad requests from the same device were getting frequency capped for 30 seconds unless the app called the updateCorrelator method between requests.

To restore the default behavior, we have rolled back the roadblocks feature. What this means is that updateCorrelator effectively does nothing in version 7.0.0. We will relaunch support for roadblocks and competitive exclusions in a future iOS SDK release after improving the feature to preserve the default behavior.

If you have any questions about this change, leave us a note on the forum.