Reminder: Change to contentBid setting in “Display Network Only” campaigns

We previously announced that we are removing the ability to set contentBid for “Display Network only” campaigns in the AdWords API on February 18th, 2014. However, based on developer feedback, we are moving this date to March 3, 2014.

If your application modifies ad group bids for Display-only campaigns, then your application may be affected by this change.

To make sure your applications and scripts work properly, you should make the following changes to your application code before March 3, 2014:
  • Modify your code to set the default ad group bid instead of contentBid for “Display Only Campaigns”.
  • Clear out the contentBid field for “Display Only Campaigns” by setting it to zero so that AdWords will start using the default ad group bid when serving your ads.
  • If you store campaigns in a local data store, re-sync your data store with AdWords to pick up the updated default bid values.
If you have any questions about this change or the AdWords API in general, you can post them on our developer forum. You can also follow our Google+ page for updates about the AdWords API.