When marketers react to past performance and short-term goals, they can miss opportunities.For example, a mortgage lender likely already bids successfully on high-perfor…
Consumer journeys are more dynamic than ever, and marketers are under pressure to connect every ad dollar to the bottom line. That’s where AI-driven measurement comes in…
YouTube Creators help people make confident decisions. At the YouTube NewFront, we discussed new essential tools so that brands can benefit from the deep connection betw…
Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we're announcing new ways to bolster first-party data str…