Four new ways we’re helping marketers improve data strategies and app measurement. Complex consumer journeys and industry changes impact how marketers measure performance. To help them navigate, we're announcing new ways to bolster first-party data str… Source: Google Ads & Commerce
Simpler data privacy for advertisers with confidential matching Confidential matching is a new way to securely connect your first-party data for our measurement and audience solutions. Source: Google Ads & Commerce
Evolving Google Analytics for more insightful measurement New tools in Google Ads and Analytics allow you to simplify your measurement and are more seamless to adopt. Source: The Official Google Blog
Simplifying the management of your first-party data Google Ads Data Manager simplifies the management of first-party data to measure conversions and reach people with relevant ads. Source: Google Ads & Commerce