Author Archives: Brad Bender

New global publications sign on to News Showcase

The events of this past year have proven that providing access to diverse, high-quality news sources is more important than ever. Whether it’s information about COVID-19, the latest environmental story or reporting on governments around the world, people are looking for the news that affects their lives. 

Our investment of $1 billion over the next three years towards news partnerships and for Google News Showcase helps support publications to produce, distribute and explain essential information to users in new ways. News Showcase panels give publishers the ability to tell important news stories together with context and links to additional stories. Panels also feature recognizable branding so users can easily find and identify trusted news organizations. 

Since we announced Google News Showcase last year, we’ve signed agreements with nearly 450 publications across a dozen countries, the majority of which are local and regional. Our news partners include Le Monde, Le Figaro, and Libération in France, El Cronista and La Gaceta in Argentina, TAG24 and Sächsische Zeitung in Germany, and Jornal do Commercio, a regional newspaper from Pernambuco in Brazil. 

Today we’re announcing a new global deal with Reuters for News Showcase. Their in-depth coverage from 2,500 journalists around the world is indispensable and another example of the quality news content News Showcase is bringing to users.

These new partners are in addition to the existing News Showcase publications that are live in Brazil and Germany, and have already created tens of thousands of panels which have been seen by millions of users across Google News and Discover on Android and iOS.

Panels on Google News Showcase from news outlets in Brazil and Germany.

A collection of News Showcase panels from our partners in Brazil and Germany.

Local news organizations have always been critical in keeping people informed, and that is more true now than ever before amid the ongoing COVID-19 pandemic. With News Showcase, we want to ensure that local news publishers play a strong role in our product. These outlets, with their deep coverage of local events, schools, crime and government, are a cornerstone of well-informed and functioning communities. Ensuring users around the world have access to high-quality local news is of tremendous importance, and it’s one of the areas where we’re heavily investing for 2021.

While access to quality content is essential, so too is ensuring that the news industry can develop sustainable business models. That’s why we’re working closely with a number of News Showcase partners to pay to provide users free access to select paywalled stories. This feature will give users the opportunity to get to know content they might not otherwise have access to. In addition, it will enable publishers to develop their own relationships with users and incentivize them to become a subscriber. 

We’ve worked directly with our news partners to get feedback on this feature so that it integrates easily into their paywalls, ensuring that it works for both them and their users. "Working with Google has been great for our entire team, from the newsroom to our development team, and we believe that we will see exciting results with the new ability to show our users additional access to paywalled content,” says Cândido Henrique Silva, executive editor of O TEMPO, a national news outlet in Brazil. 

The extended access feature will be live in the News Showcase product in the next couple of months.

2021 will be a year of major investment in News Showcase as we expand to other markets and build more features, creating a great news experience for users around the globe. We are committed to doing this alongside news publishers as we play our part in developing a better future for quality journalism.

Google teams up with news publishers on a new product

In late June, we launched a licensing program to pay for quality content from publishers for an upcoming news experience. The goal of this project is to create something that gives readers more context and journalistic perspective on news stories as well as helps publishers’ distinct editorial voices shine through. Today, we wanted to update you on how we're working alongside our publisher partners to achieve this.

This licensing program and upcoming product both build on our broader commitment to support the news industry in its drive towards a more sustainable future. And as we expand licensing to more publishers in more countries, we’re also working closely with 10 different news outlets from Germany and Brazil on an early access program,  testing features and gathering feedback to shape the product direction ahead of full launch later this year. Publishers taking part in this early access program including international brands as well as local household staples like ZEIT ONLINE, Der Spiegel, Tagesspiegel, Frankfurter Allgemeine Zeitung, Ippen Media Group and Rheinische Post in Germany and Estado de Minas,  A Gazeta, Correio Braziliense and UOL in Brazil. These partners are helping us test features and gather feedback ahead of a full launch later this year. 

At Google, we know the best products are built when a diversity of knowledge, insight and expertise are brought into the mix, and this early access program is a major phase in our progress. Participating publishers are testing publisher tools, evaluating technical integrations and ensuring different templates enhance the ways they bring stories to their readers.  We’re also discussing paywall integrations, where Google would pay for free access to allow readers to read articles on a publisher’s site. This will help paywalled publishers grow their audience and deepen their relationship with readers.

But the success of this product will rest on how good the experience is for readers, so bringing in experts from the news industry to understand their insights and hear their feedback is critical. That’s particularly appealing for Sebastian Horn, Deputy Editor of ZEIT ONLINE, one of Germany’s leading publishers and one of our partners. "Collaborating with Google on this new project allows us to bring the best of ZEIT ONLINE’s journalism to new audiences across Google's products and to do what our readers trust us to do best–provide them with the most relevant news and the best in-depth analysis on current topics.“ 

We also want to make sure readers know who is behind the news and find publications they respect. That’s why we’re making sure this  product strongly reflects the publishers’ brand, while still creating a cohesive news experience. 

“This new collaboration opportunity adds further value to the essence of our mission, which is to forge a very close bond with our community through quality journalism and a first rate product experience,” says Aglisson Lopes, the Performance Editor forA Gazeta, one of Brazil's leading local and regional publications. “We are a regional publisher that strives to be at the leading edge of digital trends and our continuing work with Google leads the way in getting us closer to this goal."

Google has long been invested in supporting news businesses and we believe the work we do through the Google News Initiative alongside the traffic from News and Search–24 billion visits a month–are hugely valuable. Our licensing program also plays a major role, and we will be announcing new partners in additional countries in the coming weeks. 

As we get closer to a public launch, we’re especially grateful to these initial partners for working together to build a product that enables people to become more informed and provides additional financial support for news publishers. 

A new licensing program to support the news industry

A vibrant news industry matters—perhaps now more than ever, as people look for information they can count on in the midst of a global pandemic and growing concerns about racial injustice around the world. But these events are happening at a time when the news industry is also being challenged financially. We care deeply about providing access to information and supporting the publishers who report on these important topics. 

Today, we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests. We will start with publishers in a number of countries around the globe, with more to come soon. 

This endeavor will diversify our support for news businesses today, building on the value we already provide through Search and our ongoing efforts with the Google News Initiative to help journalism thrive in the digital age. While we’ve previously funded high-quality content, this program is a significant step forward in how we will support the creation of this kind of journalism. To start, we have signed partnerships with local and national publications in Germany, Australia and Brazil.

Our publisher partners, who we’ve been in discussions with for several months, say this is a positive shift in direction. "We are always keen to explore innovative ways to attract readers to our high-quality content,” says Stefan Ottlitz, managing director of Germany’s SPIEGEL Group. “This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products.”

Where available, Google will also offer to pay for free access for users to read paywalled articles on a publisher’s site. This will let paywalled publishers grow their audiences and open an opportunity for people to read content they might not ordinarily see.  

Being able to grow their audience for important local content is what motivated Paul Hamra, Managing Director and publisher of Australian news titles including InQueensland andInDaily in South Australia to take part. "With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” he says. “This opportunity will give us access to new markets and provide additional commercial benefits.”

We have been actively working with our publisher partners on this new product which will launch first on Google News and Discover. We are currently engaged in discussions with many more partners and plan to sign more in the coming months.  

Geraldo Teixeira da Costa Neto, CEO of the Brazilian regional media company Diarios Associados, says they are proud to get involved: “From our side, we will do everything in our power to make this platform prosper and to be a compass for society to seek information from a safe and reliable source in times of challenges,” he says.

In the last few months, COVID-19 has created new and unimagined pressures on the news industry, affecting everything from the creation of quality journalism to the continuation of traditional business models. In response, the Google News Initiative has provided funding to more than 5,300 local publications globally via a Journalism Emergency Relief Fund, anad-serving fee waiver on Google Ad Manager and a $15m Support Local News Campaign to help alleviate some immediate economic constraints.  

Over the years, we’ve built audiences and driven economic value for publishers by sending people to news sites over 24 billion times a month, giving publishers the opportunity to offer ads or subscriptions and increase the audience for their content. We launched the Google News Initiative in 2018 with a $300 million commitment to help build a more sustainable future for news via programs like Subscribe with Google and the Local Experiments Project. 

Alongside other companies, governments and civic society organizations, we’re committed to playing our part to support news businesses. Today’s undertaking exemplifies that, and we look forward to what we can all achieve together.

A new licensing program to support the news industry

A vibrant news industry matters—perhaps now more than ever, as people look for information they can count on in the midst of a global pandemic and growing concerns about racial injustice around the world. But these events are happening at a time when the news industry is also being challenged financially. We care deeply about providing access to information and supporting the publishers who report on these important topics. 

Today, we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests. We will start with publishers in a number of countries around the globe, with more to come soon. 

This endeavor will diversify our support for news businesses today, building on the value we already provide through Search and our ongoing efforts with the Google News Initiative to help journalism thrive in the digital age. While we’ve previously funded high-quality content, this program is a significant step forward in how we will support the creation of this kind of journalism. To start, we have signed partnerships with local and national publications in Germany, Australia and Brazil.

Our publisher partners, who we’ve been in discussions with for several months, say this is a positive shift in direction. "We are always keen to explore innovative ways to attract readers to our high-quality content,” says Stefan Ottlitz, managing director of Germany’s SPIEGEL Group. “This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products.”

Where available, Google will also offer to pay for free access for users to read paywalled articles on a publisher’s site. This will let paywalled publishers grow their audiences and open an opportunity for people to read content they might not ordinarily see.  

Being able to grow their audience for important local content is what motivated Paul Hamra, Managing Director and publisher of Australian news titles including InQueensland andInDaily in South Australia to take part. "With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” he says. “This opportunity will give us access to new markets and provide additional commercial benefits.”

We have been actively working with our publisher partners on this new product which will launch first on Google News and Discover. We are currently engaged in discussions with many more partners and plan to sign more in the coming months.  

Geraldo Teixeira da Costa Neto, CEO of the Brazilian regional media company Diarios Associados, says they are proud to get involved: “From our side, we will do everything in our power to make this platform prosper and to be a compass for society to seek information from a safe and reliable source in times of challenges,” he says.

In the last few months, COVID-19 has created new and unimagined pressures on the news industry, affecting everything from the creation of quality journalism to the continuation of traditional business models. In response, the Google News Initiative has provided funding to more than 5,300 local publications globally via a Journalism Emergency Relief Fund, anad-serving fee waiver on Google Ad Manager and a $15m Support Local News Campaign to help alleviate some immediate economic constraints.  

Over the years, we’ve built audiences and driven economic value for publishers by sending people to news sites over 24 billion times a month, giving publishers the opportunity to offer ads or subscriptions and increase the audience for their content. We launched the Google News Initiative in 2018 with a $300 million commitment to help build a more sustainable future for news via programs like Subscribe with Google and the Local Experiments Project. 

Alongside other companies, governments and civic society organizations, we’re committed to playing our part to support news businesses. Today’s undertaking exemplifies that, and we look forward to what we can all achieve together.

A new licensing program to support the news industry

A vibrant news industry matters—perhaps now more than ever, as people look for information they can count on in the midst of a global pandemic and growing concerns about racial injustice around the world. But these events are happening at a time when the news industry is also being challenged financially. We care deeply about providing access to information and supporting the publishers who report on these important topics. 

Today, we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests. We will start with publishers in a number of countries around the globe, with more to come soon. 

This endeavor will diversify our support for news businesses today, building on the value we already provide through Search and our ongoing efforts with the Google News Initiative to help journalism thrive in the digital age. While we’ve previously funded high-quality content, this program is a significant step forward in how we will support the creation of this kind of journalism. To start, we have signed partnerships with local and national publications in Germany, Australia and Brazil.

Our publisher partners, who we’ve been in discussions with for several months, say this is a positive shift in direction. "We are always keen to explore innovative ways to attract readers to our high-quality content,” says Stefan Ottlitz, managing director of Germany’s SPIEGEL Group. “This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products.”

Where available, Google will also offer to pay for free access for users to read paywalled articles on a publisher’s site. This will let paywalled publishers grow their audiences and open an opportunity for people to read content they might not ordinarily see.  

Being able to grow their audience for important local content is what motivated Paul Hamra, Managing Director and publisher of Australian news titles including InQueensland andInDaily in South Australia to take part. "With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” he says. “This opportunity will give us access to new markets and provide additional commercial benefits.”

We have been actively working with our publisher partners on this new product which will launch first on Google News and Discover. We are currently engaged in discussions with many more partners and plan to sign more in the coming months.  

Geraldo Teixeira da Costa Neto, CEO of the Brazilian regional media company Diarios Associados, says they are proud to get involved: “From our side, we will do everything in our power to make this platform prosper and to be a compass for society to seek information from a safe and reliable source in times of challenges,” he says.

In the last few months, COVID-19 has created new and unimagined pressures on the news industry, affecting everything from the creation of quality journalism to the continuation of traditional business models. In response, the Google News Initiative has provided funding to more than 5,300 local publications globally via a Journalism Emergency Relief Fund, anad-serving fee waiver on Google Ad Manager and a $15m Support Local News Campaign to help alleviate some immediate economic constraints.  

Over the years, we’ve built audiences and driven economic value for publishers by sending people to news sites over 24 billion times a month, giving publishers the opportunity to offer ads or subscriptions and increase the audience for their content. We launched the Google News Initiative in 2018 with a $300 million commitment to help build a more sustainable future for news via programs like Subscribe with Google and the Local Experiments Project. 

Alongside other companies, governments and civic society organizations, we’re committed to playing our part to support news businesses. Today’s undertaking exemplifies that, and we look forward to what we can all achieve together.

Ways to stay informed on coronavirus news

Around the world, people are turning to the news to understand the evolving coronavirus pandemic. We’re working to help people find and engage with quality news across our products to stay informed on COVID-19 developments.

Surfacing the latest authoritative coverage 

The new COVID-19 experience on Google News pulls together and organizes all the latest news at the global and local level and provides easy access to the latest guidance regarding prevention, symptoms, and treatment from the World Health Organization (WHO) and other authoritative sources. This feature is available across iOS, Android and web platforms in more than 20 countries and will be coming to more in the upcoming weeks.
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When people look for coronavirus information on Google Search, we show the latest news coverage at the top of their results. Given the fast-moving nature of coronavirus news, we’re working to ensure people receive the most up-to-date stories from broadly trusted sources in their Search results. These news results are part of our comprehensive COVID-19 experience in Search, which provides easy access to authoritative health information and data. 


On Google Assistant, we’ve expanded our coronavirus news coverage to provide the latest updates in more languages. Now when you ask, “Hey Google, what’s the latest news on coronavirus?” Google will give timely updates from relevant news providers. This experience is available globally on mobile devices and in more than 10 languages on smart speakers and smart displays.

Providing context to understand the full story

With so much new information about COVID-19 constantly coming online, it’s important not only to understand the latest news but also to gain context on various aspects of the story. 

The Google News COVID-19 feature organizes stories by topic such as the economy, health care and travel—as well as by region so people can better understand the pandemic's impact around the world. We’re also experimenting with how to best include a dedicated fact check section in this COVID-19 experience to highlight fact-check articles that address potentially harmful health misinformation. 

Podcasts provide a way for people to engage more deeply with different aspects of the coronavirus story. In the past several weeks, dozens of new high-quality podcasts about coronavirus have launched, and many established shows have focused their coverage on the virus. As part of the recently redesigned Google Podcasts app, we’ve added a dedicated carousel in several languages to connect people to these podcasts to help understand the coronavirus’ impact from a variety of perspectives.

Highlighting important local news and information

Local news plays a critical role in informing people about the virus’ impact in their communities. The COVID-19 feature in Google News puts local news front and center with a dedicated section highlighting the latest authoritative information about the virus from local publishers in your area. This feature is available today in more than 10 countries and will expand to additional countries in the coming weeks.


02_Local_News (1).png

In Search, we’re surfacing Tweets from local authorities, as they provide important announcements about the virus to their communities. On Google Assistant, we’re working to help people access coronavirus news about a particular location, and we’re now able to provide more specific answers to requests in English like “Hey Google, play news about coronavirus in New York.” And in the past month, more than half of listens to our audio news feature Your News Update have included a coronavirus story from a local news outlet.


We'll continue to work on highlighting high-quality, relevant news about COVID-19 for people around the world over the coming weeks.