Tag Archives: Passion into profit

AdSense 101: Building your brand

8 minutes to read
Now that you’ve got your account setup, and you’re writing winning content, it’s time to build a quality brand and create a sustainable revenue stream with AdSense.

What separates a website from a brand? Credibility, consistency, and community.

Think of the websites you visit most - chances are they’re updated regularly with content that’s familiar and trustworthy. You can also navigate these sites intuitively, without putting any thought into how you’re consuming the content you love or where the links you’re looking for are positioned.

In this blog, we’ll cover how to effectively measure how well your site is performing, how to use experiments to uncover new insights, and how to lay out your site in a way that engages your readers.

Measure your performance with reports

Only by digging deep into how visitors engage with your site can you identify the roadblocks that may keep them from returning.

To make sure you’re up-to-date with everything you need to know, check the ‘common reports’ tab in your AdSense account dashboard. Focus on the following key areas to analyze your overall account performance.

The reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM). It’s a great way to quickly check the overall health of your account.
The entire account by day report helps you analyze daily performance, and gives you a better understanding of why your earnings change over time. If you’ve made recent changes to ad units or placements, then it’s a great way to measure how the adjustments affected click-through rates.


	To find this report, visit the Performance reports tab, then Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension.

Use Ad units + Performance to measure your campaign success by device. CTR and Active View Viewable (AVV) are the key metrics to monitor here, with AVV showing you how many of your total measurable impressions were truly viewable. If an ad’s active view percentage is below 50%, then consider placing it in a more prominent area to improve engagement. To learn more about viewability, check out DoubleClick's 5 Factors of Display Viewability.
The Platforms report identifies how ads are performing on different devices. For example, you may find that your ad units are performing better on mobile devices than on desktop (or vice versa). If that’s the case, then measure your web traffic and make sure that your ads are optimized for the devices you receive most traffic from.
If you manage multiple domains within a single account, then use the Sites report to compare performance. The report is especially helpful if you have different mobile and desktop versions of the same site, allowing you to find new ways to optimize UI for consistent experience across devices.

Every website is different, so if there are specific metrics you want to target, then learn how to create your own reports to measure what matters to you.

Use experiments to discover new opportunities

AdSense Experiments split your site traffic into two different ad settings, so you can compare performance and make more informed decisions.

There are three different ways to run experiments on your content:

Design it yourself by choosing the ad setting and variation you’d like to test.
Choose an experiment from an opportunity on your Optimization page.
Use automatic experiments, which allows AdSense to run experiments on a small portion of your web traffic that are tailored to your website.

Experiments can help you to measure the impact of both ad content and ad style on your earnings. Discover whether ‘text only’ or ‘text and display ads’ capture the attention of your audience, and whether or not changing the colors of your ads helps them to blend in.

We recommend allowing automatic experiments on your site, as a time-efficient and easy way to inform your decision-making.

Improve the usability of your site

Great content can get lost when it’s hosted on a website with poor usability. Pages that are slow, needlessly complex, or difficult to navigate are more likely to disrupt your visitors focus and drive them away.

For a better UX, we recommend focusing on the 4 S’s: Speed, scroll, style, and simple.

Speed: A recent study by Google found a strong correlation between page speed and key performance indicators like revenue, bounce rate, session duration, and viewability. Web users are impatient when it comes to loading times, and are likely to get frustrated and abandon slow pages.

To measure the speed of your website, use PageSpeed Insights or the Web Developer Kit. And if you’re looking for some quick fixes to improve loading times, consider asynchronous loading, lazy loading, or AMP.

Finally, use the mobile web speed toolkit for in-depth and tactical recommendations to get your website up to speed.

Scroll: Infinite scroll continues to add new content at the bottom of your page, taking away the need to load new pages.

It’s ideal for publishers that post lengthy articles, tutorials, or slideshows, and works particularly well for websites focused on mobile consumption.

Style: Your website needs to look attractive and consistent across all pages to build immediate trust with new visitors. Focus on two areas: content style and ad style.

For content style, choose a theme, layout, and color scheme, then stick to it. Consistency is key to developing a brand that your readers will grow comfortable and familiar with.

Responsive web design improves UX by maintaining the same look and feel to your site regardless of the device it’s being viewed on.

With ad style, the first thing to consider is how they will affect the flow of content on your site. Placing ads at natural breaks in your narrative, or in areas where the user’s attention may have waned, can improve UX and may encourage a higher CTR (click-through rate).

When placing ads, take some time to consider your options. Responsive ads automatically adapt to your user’s screen size, while native ads and matched content may help you unlock new ad revenue.

Simple: The best digital content is scannable, snappy, and intuitive. By focusing on simplicity, you’re removing the roadblocks that potentially stop users from enjoying your content.

Here’s some tips to make sure your site is as easy as possible to engage with:

Make it touch-friendly for mobile users
Format your content the right way
Use minimalist design where possible.

If you think AdSense is a fit for your website, then sign up and get started.

Posted by Jay Castro, @jayciro

Source: Inside AdSense

Create and share winning content

6 minute read

Content is everything we consume online. Users arrive on a site to be educated, entertained, inspired, or complete a task.

Content is how you win new site visitors, and how you entice them to return. So it’s important to remember that, though ads are driving revenue, content should be the focal point of every page.

With that in mind, part three of our series for new publishers focuses on how to plan, write, and promote great content. If you missed part one (AdSense 101) or part two (AdSense best practices), then check them out and get caught up.

The keys to engaging, shareable content

Be targeted, consistent, and frequent: Take the time to figure out who is reading your content and which topics they engage with most (we’ll get into the mechanics of this later on). Update your site as often as possible with fresh content, tailored to your audience.

Use video where possible: People crave video, users from around the world are now watching a billion hours of YouTube’s incredible content every single day! Video personalizes your brand and can boost the amount of time user’s spend on your site.

Be readable: Successful online content is scannable and snappy; follow these best practices to make sure your articles look enticing to viewers:

Don’t use more than 7 sentences per paragraph
Keep your column width between 700 and 800 pixels
Organize your content with headers and subheaders.

Stay on top of trends: Use online tools like Google Trends to identify subjects your audience is interested in, and discuss them while they’re still fresh. Trends is also really useful for location targeting - identifying popular topics and keywords in your target areas.

Incorporate evergreen content: Evergreen content is information that stays useful and relevant no matter when it’s consumed. While trending topics should be used to generate buzz, evergreen content will bring a consistent source of referral traffic that may boost your position on organic search pages.

Figure out what works, and do more of it

If you haven’t already, it’s a good idea to link Google Analytics and AdSense. Otherwise, the following recommendations will not be applicable for you.

Content groups allow you to bundle your content into different lists, to analyze the themes that drive most engagement with your audience. For example, if you run a digital marketing blog, you could create content groups around SEO, social media, PPC campaigns etc.

After setting your groups, use the AdSense page report to view and compare metrics. You may discover that your audience is interested in one particular theme - if so, try to focus on that topic more at the expense of groups with less engagement. For example, if your foodie blog has more views on food truck review articles than any other group, then adapt your content strategy to include more of that content.

The Landing Page report in Google Analytics helps you understand where users landed on your site, and where they left from. This will give you insights into the type of content that draws visitors from external sites, and may highlight content that should be re-worked due to poor metrics.

To get the most value from the Landing Page report, track the following:

Look for pages with high bounce rates. If you find that one or two areas of your site drive your users towards the exit, then ask yourself what you could do to improve them.
If you’ve got quality content that’s not attracting new visitors, then play with the headline or experiment with different primary images to promote it.
Analyze page speed. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. If some of your pages are slower than others, then it’s likely they contain bloated elements. Consider compressing images or getting rid of animated files. Check out the tactical recommendations to increase page speed in part two of this series.

Plan ahead with your audience in mind

Use the Demographics and Interests tab in your Google Analytics account to understand who’s reading your content, and what their interests are (you’ll need to enable this feature before getting started).

The Demographics report will give you insights into the age and gender of your audience, and allows you to segment these groups to see how different people react to your content.

Use the Interest report to shape your content to your audience’s interests, and identify upcoming events they may be interested in. For example, if fans of your digital marketing blog are also interested in new technology and gadgets, you could mention these learnings across your social channels to increase your following.

At this point, you’ll have accumulated data from content grouping, as well as the Landing Page, Demographics, and Insights reports. Use it all to paint a picture of your average user, what they enjoy, what they dislike - then use those insights to build a content calendar.

A content calendar will allow you to plan a content strategy that’s focused on the topics you know your audience enjoys. Be sure to research seasonal events related to your industry or product, so you can discuss them while they’re still relevant.

Build an audience on social

Growing an audience on social media can provide publishers with a consistent source of referral traffic to their sites. As with content, the best way to compel users to follow your social accounts is to provide them with consistent value.

Here’s some tips to help you set up and maintain a strong social presence:

Don’t be too self-promotional. You’ll want to link back to your content, but if that’s all you focus on, potential followers will lose interest.
Use your content calendar to prepare posts around upcoming events in advance. Users care less about an Oscars tweet a week after the ceremony.
Create relationships with influencers. Retweet them, mention them in a favorable way, and link to their content. These relationships can lead to guest-blogging opportunities or retweets from an account with a large audience. This tactic can help you break through your current organic reach to access new users.
Build relationships with your users. Answer their questions promptly, engage with them in conversations. If your audience feels valued, they’ll be much more likely to help you promote your content.
Use Google Trends to discover trending topics on a daily basis, and tie in posts with popular conversations.

For a list of helpful tools to help you manage your social accounts and build your audience, read our ‘Amplify your content with social’ blog post.

And make sure to check in next week, when our series for new publishers continues with a post on improving performance to potentially maximize profits.

If you think AdSense is a fit for your site, then sign up now and get started.

‘Til next time.

Posted by: Jay Castro, @jayciro

Source: Inside AdSense

AdSense best practice: Set yourself up for success

7 minutes to read

In part two of our series for new publishers to turn their #PassionIntoProfit, we’ll cover three steps you can take to set up you up for success. Following these insights won’t guarantee success, however it will give more opportunities for your ads to perform, while making sure they complement your site’s user experience.

To get started, we’ll discuss three topics:

Optimal ad placement
Mobile optimization
How to avoid policy violations

If you’re looking for an introductory overview of AdSense, check out the first part of this series where we cover the basics of AdSense.

Make the most of your ad placement

It’s important to keep the user in mind when deciding where to place ads. You want your ads to perform well, but adding too many can clutter your page for users.

Before you decide where to place ads, ask these 4 questions:

How do your users engage with your site?
Where is their attention going to be focused?
How can you place ads in focus areas without getting in the way of your content?
How can you keep all of your pages easy to navigate?

It’s a best practice to place ads next to the content your visitors are most likely to focus on, but take the time to make sure ads are clearly separate and identifiable from your content. Remember that ads that confuse or mislead visitors violate the AdSense program policies and are not allowed. Other ad placement actions that can lead to policy violations include:

Mirroring or rewriting content from other sources without adding value
Pages with more advertising than publisher content
Using automatically generated content
Hosted ad pages or pages with no content
Sites that don’t follow our Webmaster Guidelines

Here are a few ad placement best practices that may improve the viewability of your ads.

For mobile sites, place a 320x100 ad above the fold, where it will be visible to everyone who lands on your page.
For desktop sites, use vertical ad units, which remain visible as users move around a page. The 300x600 layout is one of the fastest growing ad sizes, and is popular with advertisers who want to increase brand awareness.
Try to lay out your content in a way that holds your visitor’s attention and entices them to continue reading.

Optimize for mobile

Today, there are now more searches on mobile than on desktop. This increase in mobile traffic has increased user expectations of mobile site performance. Meeting the expectations of mobile users continues to be a challenge for publishers. 53% of mobile users will abandon a page that takes longer than 3 seconds to load, with that number rising to 74% for pages that take longer than 5 seconds.

Despite this heavy shift towards mobile, a recent study by Think With Google found that the average time it takes to load a mobile landing page is 22 seconds.

Publishers who don’t adapt to mobile user needs are less likely to retain new visitors. This reduces their ability to convert site visits into ad revenue.

To get your mobile site up to speed, keep these insights in mind:

Dedicate time to discover current issues on your mobile site: Tools like PageSpeed Insights, Mobile-Friendly Test, and Web Page Test will highlight the areas of your site that need attention.
Optimize your mobile site for speed: Get rid of bulky content, reduce the number of server requests, and consolidate data and analytics tags. Prioritize loading elements that are visible above the fold first - styling, javascript logic, and images accessed after the tap, scroll, or swipe can be loaded later.
Monitor your progress: Run regular A/B tests to audit performance and remove anything that lowers speed or harms user experience. Whenever you update your analytics data, evaluate your requests and remove outdated collection pixels.

Once you’ve got your fast mobile site running smoothly on small-screens, take these additional steps to maximize your profits and ensure that you’re compliant with the AdSense program policies.

Help prevent accidental clicks by moving ad units 150 pixels away from your content.
Use responsive ad units, which automatically adapt your ad sizes to fit any screen.
Use the 320x100 ad size instead of the 320x50 where possible. By using the 320x100 ad unit, you allow the 320x50 ad to compete as well, doubling the fill-rate competition.
Place a 320x100 ad unit just above the fold.
Be as consistent as possible across screens - make it easy for users to find what they’re looking for regardless of the device they’re using.

Keep AdSense safe for everyone

After signing up for an AdSense account, you’ll need to make sure your website is policy-compliant before getting approved.

While AdSense will work behind the scenes to maximize your performance, it’s your responsibility to make sure your content and placements adhere to AdSense policies.

Violation of AdSense policies can lead to your account being suspended or your website removed from the network. To keep your account in good standing, follow these best practices:

Don’t click your own ads, or ask others to click them. These clicks won’t count toward revenue and may lead to an account suspension. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is considered an invalid click and is prohibited.
Maximize content, not ads per page. It’s important that original, regularly updated content remains the focal point of your website.
Don’t use deceptive layouts. If the line between your content and your ads becomes blurred to your readers, those ads will be flagged as a violation.
Take responsibility for your traffic. Use Google Analytics to quickly identify and resolve unusual traffic patterns. If you’re unsure of what counts as invalid traffic, then watch this short video.
Always follow the Code Implementation Guide and don’t try to modify your AdSense code.

Our Webmaster Guidelines provides detailed notes on how to avoid spammy content and our all-in-one compliance guide is a resource for you to reduce the possibility of receiving a policy violation.

If you have any other questions about AdSense policy check out our Help Center to learn more, or join an #AskAdSense session Thursdays at 9:30am PT to speak directly with a support specialist.

Our beginner’s series will continue with ideas on how to plan and create content that sells.

Apply for an AdSense account

If you think content monetization is right for your website, then try AdSense.

Posted by: Jay Castro from the AdSense team

Source: Inside AdSense

AdSense 101: What you need to know

From all around the world, over 2,000,000 small and large publishers use AdSense to earn money through advertising. Before you take that step for your own website and apply for a Google AdSense account, there’s plenty to consider: from where to place ads, to the type of products those ads sell, we realize the importance of keeping the content on your site relevant to your audience and keeping your audience happy.

Over the next five weeks, our blog we’ll be covering everything you need to set up and manage your account to the highest standard. So if you think joining AdSense is right for you, then keep an eye on our social channels.

In this post we’re going to cover the fundamentals of AdSense, and give you clear steps on how you can earn extra income from your content without disrupting the flow of your website.

AdSense is a free, simple way to make money by placing ads on your website.

AdSense is Google’s ad network that does the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. It builds relationships with businesses looking to advertise, and websites like yours looking to make money by selling ads. Through an ad network, AdWords advertisers can get access to a wide variety of different online inventory at scale. And, they also help publishers find advertisers quickly. By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users.

After you sign up for an account with a policy compliant website and are approved by AdSense, AdSense works behind the scenes to manage advertiser bids, inventory, and placements while focusing on increasing your earnings. It’s important to know that in order to maintain ad serving on your website and keep an AdSense account active, it's the responsibility of the publisher to keep up to date with, and adhere to, the policies posted here.

It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.

Put AdSense to work for you.

To make money from AdSense, you’ll need a steady stream of website traffic. It’s a best practices to consistently post high-quality content, as it can attract more loyal visitors with fresh, relevant content.

If you have a website that you update regularly, then why not sign up and see if AdSense works for you? The process is completely free and easy to add to your site. See the steps below or visit our help center to learn more.

With AdSense, you’re in complete control of the type of ads that appear on your site.

AdSense is packed full of features designed to help you quickly and easily display content that fits naturally within your website.

You call the shots on the ads that appear on your website.

Choose the ad formats you’d prefer (text, display, rich media etc.), then highlight where on your website you’d like them to display.
Block specific categories of ads that you don’t want to display, so only products or businesses relevant to your content can bid on your inventory.
Adapt the look and feel of text ads to match the style of your website.

Measure and optimize performance.

Performance reports provide key insights into how users engage with your content by measuring both your earnings and your performance across key engagement metrics.
Leverage these insights with the Optimization page within your AdSense account. It’s a one-stop shop for improving your account performance, providing you with tailored recommendations and A/B experiments to help you make more informed decisions.

Mobile friendly for you and your users.

For you, the AdSense mobile app provides you with an account overview, as well as access to detailed performance reports on all key metrics.
For your users, AdSense has mobile-friendly ad formats like responsive ad units that automatically adapt to different screen sizes or page-level ads that are displayed at optimal times when they’re likely to perform well for you and provide a good experience for your users.

AdSense is time efficient. Publishers that use our QuickStart feature only need to place a snippet of code in the <head> tag of their policy compliant web pages, then we’ll will take care of the rest.

Here’s how you can get started.

Before you can start earning money from your content, you’ll have to submit your website for approval. Follow these best-practice steps before the application to increase your chances of a quick and easy approval:

Make sure you include an ‘About’ page, ‘Contact’ page, and a ‘Privacy’ page on your site.
Include as much original content as possible; websites that post duplicate content will not be considered.
Make sure you have full ownership of the website you’re submitting, or permission from the owner.
Ensure that your site adheres to the AdSense program policies.

If you think AdSense is a fit for your website, then sign up now. After you’ve signed up you can submit your site to begin the approval process. To begin the approval process, log into your new AdSense account, click on Settings in your account page, then click My Sites and then Add.

Once approved, your final step is to add the a provided snippet of code to your website (find detailed instructions here).

If your site averages more than 300,000 monthly views, then contact an AdSense specialist for help that’s specific to your business. And if you’d like additional support with your account you can join an #AskAdSense support session on Twitter every Thursday 9:30am PT for our specialized guidance, tips and account support.

Once you start earning money with AdSense, you can finally turn your #PassionIntoProfit.

Apply for an AdSense account

Stay tuned for more insights on getting started with AdSense and optimizing your account right here on our blog and on our social channels.

Posted by: Jay Castro @jayciro, from the AdSense team

Source: Inside AdSense

Global Spotlight: Catering to mobile first users in India

This week we are shining our AdSense Global Spotlight on India, a nation with a population of over 1 billion people and 22 official languages (not including English). For current AdSense publishers, this presents an opportunity to grow your audience globally.

The Global Spotlight is series of blog posts that can help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

Our last spotlight shared insights on how to capture the opportunity in India by sharing tips on how to research your potential audience in India. Research is an important first step because when you know what users are talking about, you can participate in the conversation.

Today we want to talk about why you should cater to mobile first users.

It’s no longer breaking news, our world has shifted to mobile. This shift has been quick, and users expectations for great mobile experiences has increased even more quickly. A website that simply loads on a mobile device is no longer enough. To keep users engaged, mobile sites must be fast and relevant. You’ve learned in our previous post that India is projected to have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone. Since hundreds of millions of users in India will only access the internet via a mobile device, it’s important to think like a user, and think mobile first.

First, understand how users interact and use their mobile devices. The study “How People Use Their Devices” dives into three different categories of use cases:

What does device usage look like in an average day
What we do on our devices
How we search across devices

Second, increase your mobile page speed. For users in India, it’s important to reduce the size of your pages. To reduce the size of your pages, target 50 or fewer requests and 1,000 or fewer bytes to optimize load time. You can also compress and select efficient images, and prioritize download of visible content. Lastly, consider AMPlifying your site for lightning speed. These are all key in winning mobile micro-moments.

Check out the Mobile Web Speed Toolkit released by DoubleClick to help you optimize the speed of your mobile site.

Third, leverage the many resources available to go mobile.

What are you waiting for? Get out there and grow your site in India. While you’re at it, be sure to turn your #PassionIntoProfit today by signing up for Google AdSense.

Tomorrow we’ll be sharing more tips so stay tuned or check out the other posts from our Global Spotlight series! Don’t forget to mark your calendar and register for our next live Hangout on Air session on November 17th. We’ll be talking through best practices and ways to grow your business.

Posted By: Jay Castro, from the AdSense team

Footnotes

1. eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016

Source: Inside AdSense

Global Spotlight: India presents big opportunities for publishers

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

Our last spotlight shared insights on how to capture the opportunity in Indonesia. This week, we turn our lens on India, a nation with a population of over 1 billion people and 22 official languages (not including English). Check out our last post on how and why you should create content in Hindi.

Expanding your content strategy to India may spice up your earnings. Not only does India deliciously produce over 70% of all the world’s spices, but according to eMarketer, it’s on pace to add more new mobile phone users than any other country in the world. Projections say that India will have 570M users online by 20201, and more than half of those users will be accessing the internet via a smartphone.

This explosion in online user growth has been estimated by eMarketer to result in more than a 3x growth in online ad spend in India ($700M in 2015 and forecasted to be $2.5bn by 2020)2. What does this mean for you? A big opportunity to expand your business into India.

In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. The first step has 3 tips to get started.

Use Google’s research tools to create relevant content.
Learn the demographics of India’s population.
Apply Google’s micro-moments to your strategy.

If you’re new to monetization, sign up for AdSense and start turning your #PassionIntoProfit by adding AdSense ads to your site so you can focus on your content. After all, content is king.

The first tip we’d like to look at is how and why you as publisher should do research.

When you know what users are talking about, you can participate in the conversation. But the online world moves quickly, so if you want to keep the crowds coming back to your site, your content needs to move with it.

First, use Google’s research tools to create relevant content. Start with Google Trends. You can pinpoint hot topics based on user search trends.

Second, think with Google, literally. This article will help interpret the demographics of India’s population.

Third, learn about Google’s micro-moments and apply them to your strategy. Don’t let another moment pass.

What do you think?

Are you ready to grow your business in India? If so, why stop there? Around the world, people are using AdSense to help them do more of what they love. Turn your #PassionIntoProfit today and sign up for Google AdSense.

Do you want to hear more from us about successfully monetizing your content in India? We regularly host live Hangout on Air sessions to talk through best practices and ways to grow your business. Be sure to register for our next live session on November 17th, 2016.

Tomorrow we’ll be sharing the second part of our 3-step strategy on how to start expanding your business to India, so stay tuned and check out the other posts from our Global Spotlight series!

Posted by Jay Castro, from the AdSense team

Footnotes:

eMarketer, Worldwide Internet and Mobile Users: eMarketer’s Updated Estimates and Forecast for 2015–2020, October 11, 2016

eMarketer, Digital Ad Spending in Asia-Pacific, by Country, 2015-2020 (billions), September 12, 2016

Source: Inside AdSense

Global Spotlight: The untapped potential for content in Hindi

More and more users from all over the world are gaining access to information online. For current AdSense publishers, this presents an opportunity to grow your audience globally. Our Global Spotlight series is designed to help educate, inspire, and provide you with insights into how you can grow your business and share your content in emerging markets.

We’re happy to continue our Global Spotlight and bring you to India, a nation with the second largest population in the world and a large percentage of the population coming online for the first time.

Think with Google published a thought provoking article titled Why Hindi Matters in the Digital Age and left us with a key takeaway:

“With nearly 500M Hindi speakers in India and around the world, businesses that invest in Hindi content today stand to gain a whole new set of consumers tomorrow.”

Today we’ll look at the untapped potential for original content that’s created in Hindi for a Hindi audience. This graphic, from the article Why Hindi Matters in the Digital Age accurately represents the opportunity to create Hindi content for Hindi speaking users.

So if you have a large user base in India or if you’re looking to grow in this strategic emerging market, catering your content to Hindi speakers is key. Check out this infographic to learn more:

Keen to start creating? Here’s three things you can do to start publishing Hindi content online:

1. Create Hindi content that is unique and provides value to your users.You know the importance of doing your research to better understand the market, so use those same tools (Google Trends in Search and YouTube) to identify trending content for Hindi speakers: Entertainment, News, Jobs/Education, Sports esp. Kabbadi & Wrestling!. You can also see a selection of high quality Hindi content from fellow publishers at hindiweb.com.

2. Get a professional translation, or have a native speaker review content.If you plan to translate your site for Hindi speakers, ensure you provide high quality and accurate translations. Avoid auto-translation as it risks a low quality user experience. Check out these Webmaster Quality Guidelines to learn more.

3. Use Devanagari script. Access up to 40 free, beautiful fonts for publishing your Hindi content and benefit from better indexing of your site. Select Devanagari script at Google Fonts to add fonts to your collection.

Learn more about this opportunity and many others by joining our live Hangout on Air session on November 17th, 2016. We’ll talk through best practices and share ways for you to grow your business. Be sure to register here. If you’re new to monetizing your content in India, start turning your #PassionIntoProfit today by signing up for Google AdSense.

In our next few blog posts, we’ll be sharing with you a 3-step strategy to start expanding your business to India, or building a new site for an Indian audience. In the meantime, check out the other posts from our Global Spotlight series.

Posted by: Jatin Nagpal, from the AdSense team

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Tag Archives: Passion into profit