Tag Archives: India

Launchpad Accelerator India – Class II: Applications are now open

We announced Launchpad Accelerator India 2018 in July, and have had an incredible few months working with the first class of the program. These startups, that are using AI/ML to solve for India’s needs, underwent an intensive in-person mentorship bootcamp followed by customized support for 3 months. We recently concluded the 1st class of Launchpad Accelerator India and these 10 startups join the scores of innovative tech startups in India that have been supported by the Launchpad program over the years.

In addition to the tailored one-to-one mentorship, some of the ways in which our first class benefited from the program include -- insights and support on advanced tech such as ML, in-depth Design Sprints for specifically identified challenges, guidance on focused tech projects, features on the Google Play store, networking opportunities and connects at industry events and platform.

We are excited to share that we are now accepting applications for class 2 of Launchpad Accelerator India.

Apply at this link,  before January 31st 2019, 12pm IST

The selected class will be announced in February and the program will begin in March 2019. The shortlisted startups will attend a one week in-person mentorship bootcamp in Bangalore in March and there will be follow-up engagements over April and May to help address the needs of the startups.

What do we look for when selecting startups?
Startups will need to meet the following criteria to be considered for the Launchpad Accelerator India:
1/ Be a technology startup.
2/ Be based in India.  
3/ Have preferably at least raised seed funding.
4/ Address a challenge that is specific to India
5/ Use advanced technology like AI/ML to power the solution.

Each class will consist of upto 10 startups who will receive mentorship and support from the best of Google in AI/ML, Cloud, UX, Android, Web, Product Strategy and Marketing. Startups will also receive Google Cloud Credits from  $20K - going up to $100K each.

By Paul Ravindranath, Program Manager, Launchpad Accelerator India

Say hello to the new Google My Business app

When I was growing up, finding a new place to eat or shop was a complex task. It was mostly based on feedback from friends and family and there was no real way to get additional views. Today, mobiles have become the centre of our universe and we’ve stepped into an era where more and more people have started to look online for places to eat, visit and shop. Consequently, smartphones are fast becoming an important storefront for brands and businesses of all sizes. In fact, every month, globally Google connects people to businesses nearby more than 9 billion times, including over 1 billion phone calls and 3 billion direction requests to stores.

When we built the Google My Business app, we wanted to make it easier for small businesses to be able to manage all the information that Google provides about your company when customers are looking for you on Search and Maps. From the phone number, website, directions, to pictures and reviews, Google My Business helped businesses be found, attract visitors and build your credibility as a business.
Starting today, I am happy to share that your favorite Google My Business app will be available with all new functionalities to help businesses not only keep their presence on Google up to date, connect with customers and attract new ones. Let’s look at the features of the new app:
  • A simple, free way to stand out on Google with a great Business Profile:  With a press of the new Post button in the app, you can upload a photo, create an offer or event and add it right to your Business Profile on Google. You can also manage your business information on Google from the Profile tab and watch your edits appear seamlessly across Search and Maps
  • Your customers on Google—all in one place: When people find you on Google, they can connect with you in a number of ways—by messaging you, following you, booking your services, or leaving a review—right from your Business Profile. You’ll be able to see all of these customers on Google in one place from the app’s new Customers tab. From here, you can easily respond to customer reviews and post offers to your followers to keep them coming back in the door, and you’ll be able to respond to messages right from the app. And you will received a  notification when you get a new customer connection
  • Keep track of the results that matter. See how many people are finding and connecting with you from your Business Profile on Google. We’ve put your profile results front-and-center on the home screen so you’re always in the know

People are searching for your business on Google. Turn those searchers into customers with the new, free Google My Business app. Available for download in Google Play or the App Store today.

Posted by Shalini Girish, Director - Google Marketing Solutions, Google India

Web Rangers is back!

The fourth edition of our Web Rangers contest is here, and we are inviting students from across the country to join us in spreading awareness about internet safety and digital citizenship, among their peers and beyond.

But who is a Web Ranger? If you are a student between the ages of 10 and 17 who knows what it takes to be safe online and also helps your friends and family to do the same, then you are already a Web Ranger.

There are two different formats to pick from - choose the category that interests you and put your creativity and skills to test. The best entries in each format stand to win awesome prizes.

Campaign:  We all learn from each other on staying safe, so if you want to reach more students, friends and family and everyone in your neighbourhood then Campaign is for you. You can work in a group of not more than 3 to educate and raise awareness on how we can come together for a safer Internet.

Project: You can work individually to create an app or Web based solutions (Websites, Progressive Web apps, etc) or a creative video if that is what you prefer. Ensure your project helps in raising awareness to help find the right information from the most trusted source. So get creative and test your skills.
Every year, the Web Rangers contestants have sent across incredible entries, and we are certain that this year is going to be even better. For inspiration and ideas, check out the winning entries from last year and the year before that. To learn more about the rules and format, or to submit your entries, visit this page. The deadline for submitting your entry is 23:59pm on January 21, 2019.
By Vandana Bharvani, Director, Trust & Safety: Research & Outreach

GNI YouTube innovation funding: supporting 87 news organizations in 23 countries to build video capabilities and innovate with new formats

In July, as part of the Google News Initiative (GNI), we announced innovation funding to help newsrooms and publishers strengthen their online video capabilities and experiment with new formats for video journalism. Hundreds of organizations submitted proposals through an open application process and today we’re sharing the 87 recipients.

Hailing from 23 countries around the world, they represent a diverse array of broadcasters, traditional and digital publishers, local media, agencies and creators, but all share a commitment to quality journalism and a spirit of innovation.

Many of these projects are focused on expanding newsroom video operations and trying out new ways of reporting news through video - from reaching younger audiences online to exploring live and fact-checking formats. Other projects look at the sustainability of news organizations, including work on new business models and programs to support a healthy news ecosystem.

Today’s announcement reinforces our commitment to supporting a strong future for news video. Over the coming months, we’ll be sharing insights gained from the projects and giving newsrooms the opportunity to benefit from the learnings, as we work together to support the development of long-term, sustainable news video businesses.

For more information about YouTube’s work with the news industry, please visit our website. We look forward to seeing how our partners across the globe push the boundaries of video journalism.

By Timothy Katz, Director of News Partnerships, YouTube

Make your shopping easier and simpler with our new Google Shopping search experience

Online shopping has enabled a world of convenience -- whether you’re looking for a new pair of shoes or car accessories, there are numerous online destinations from where you can find and browse product options. But given the multitude of these very options, it is often challenging to find answers to questions like “Where can I find a red short-sleeved dress” or “Where can I find the best deal?”

India has the second largest population of internet users in the world, and it’s only getting bigger. While 400 million Indians are online today, less than one out of three buy things online. On the business front, there are 58 million SMBs in India, of which 35 percent are engaged in retail trade (Source: Sixth Economic Census). However, a very small number of them have an online presence -- there clearly exists a huge opportunity for retailers to surface their merchandize to the millions of online consumers.

At Google, our mission is to organize the world’s information and make it universally accessible and useful to everyone. That’s why today we are bringing a new and exciting shopping search experience to India. This is a personalised and immersive experience that will help you easily filter through offers, review prices from multiple retailers and find that right product. This experience will get richer with usage and is available across several Google products: the first is a made-to-browse (think window shopping!) experience on the new Shopping home page. We are also making the same experience available to users with entry level phones, through a Progressive Web App (PWA). Further, starting today, you will also see a new Shopping tab on Google Search. Finally we are introducing Style Search in Google Lens, an all-new visual approach to find the products you are looking for.

For retailers, Merchant Center has always been the place to upload store and product data for Shopping ads. Now you can also use Merchant Center to upload product details so they can appear across Google, without paying for ad campaigns. So far, the Merchant Center has been only available in English, and starting today we are expanding it to Hindi. With these changes, our aim is to empower many more retailers in India to participate and reach millions of internet users.

Shopping home page

The Shopping home page is a new made-to-browse destination for shoppers to search across multiple product categories and find products from thousands of retailers. To make the shopping experience richer, we have added some smart features, including price drops and a collection of the most popular products on Google.

Shopping tab in Google Search

You will now see a new ‘Shopping’ tab in Google Search showing a list of products matching your search, with the ability to view details and review prices across retailers. Queries can be made in both English and Hindi.

Style search in Google Lens

Have you ever looked at an awesome pair of shoes and wondered where you could buy them from? With Google Lens, you can now find similar products -- such as clothes, furniture, and home decor - just by using your phone camera. Simply point your camera at the product and we’ll do the rest!

From seasoned desktop shoppers to first-time users with entry-level smartphones, we hope these new shopping experiences will make finding what you’re looking for just a little bit easier. For merchants, we are supporting and partnering with the entire retail ecosystem -- be it shopping sites, to large retailers, to small local shops -- to give them the tools and technology to scale and thrive in today’s digital economy. We hope this enables all kinds of retailers, especially those who have never had an online presence, to reach millions of new consumers.

Posted by Surojit Chatterjee, Vice President - Product Management, Google Shopping

Year in Search 2018: Of winks, veils, and World Cups

Looking back, many big events, wins, and milestones have marked these past 365 days. Before the calendar clocks over, here’s a glance at the most significant moments in news, sporting events, along with the personalities, and top-of-mind questions that have captured the minds of India’s internet users -- bringing you our 2018 Year in Search recap.

This year in the top 10 overall list, sporting events along with entertainment are the two topics that dominated search queries. Interestingly football pipped cricket in the overall search listing, with questions around FIFA topping those around the IPL events. Also making it to the list were searches for children’s shows including Baal Veer and Motu Patlu! Rounding up our overall list were queries relating to the Rajinikanth/Akshay blockbuster Robot 2.0.

On the topic of movies, besides Robot 2.0 topping the heap of movie queries, there were a host of other Indian movies that comprised the top 10 list including Baaghi 2, Tiger Zinda Hai and Dhadak. The three Hollywood movies that made it to this list all happened to be Marvel blockbusters: Avengers: Infinity War, Black Panther, and Deadpool 2. On the music front, the songs that ruled the roost included Neha Kakkar’s Dilbar Dilbar, Arijit Singh’s Tera Fitoor and others, where the lone English entrant was the evergreen Latin hit Despacito, which also figured in our list last year!

Among the personalities that took prominence in Search this year, topping the list is Priya Prakash Varrier with her wink that went viral, followed by none other than Priyanka Chopra’s spouse, Nick Jonas. Priyanka Chopra, came in at fourth place, with Sapna Choudhary making it to the top three. Indicating the undeniable interest in weddings, we also saw Meghan Markle figuring in the list of most-searched-for personalities.

In general news, we saw a wide range of topics that reflected the zeitgeist of Search users -- three weddings figured prominently here: Priyanka Chopra/Nick Jonas, Deepika Padukone/Ranveer Kapoor, and Sonam Kapoor/Anand Ahuja. Other topics that grabbed attention included queries around the world’s largest statue, the Statue of Unity, unveiled in Gujarat earlier this year. Rounding off the list were a span of news topics including Section 377, the union budget, bitcoin, even the Nipah virus.

Among the most interesting searches were those centered around ‘How to..’, and ‘What is…’, which saw a wide variety of asks spanning ‘What is the kiki challenge’, as well as ‘How to solve a Rubik’s cube’. The list of ‘Near me…’ queries indicated the highest interest for mobile stores, supermarkets, gas stations, and cash points, with jobs near me also in the reckoning.

View the complete 2018 India-specific lists and global trends in detail; and check out over a thousand global top-ten lists across pop culture, sports, music, politics, news, and more, from more than 75 countries.

“Not everyone is looking for an answer; often people just want to be heard.”  ~ Laurie Buchanan

#YouTubeRewind is here

Throwback time of what you watched, shared, and created in 2018

In 2018, you danced your heart out to Drake, fell in love with Grandpa Kitchen’s Chicken Biryani Recipe, discovered Amit Bhadana -- the new comedy king on the block [also featured in the global Top 10 Trending non-music videos of 2018] who amassed an astounding 11 million subscribers in just one year, enjoyed peppy Bollywood music, learnt the trendiest winged eyeliner beauty hack, used waste to create art, and watched the trailer of the movie Sanju 62 million times.

This year was marked by surprising celebrity moments. In February, Kylie Jenner surprised the world with “To Our Daughter,” an 11-minute film detailing her pregnancy and the birth of baby Stormi, which was watched over 53 million times on its way to becoming YouTube's global #1 Top Trending Video of 2018. Will Smith vlogged all over the world. Oh, and he also jumped out of a helicopter over the Grand Canyon on a dare. Rihanna started her own “Tutorial Tuesdays” makeup series. And, of course, Beyoncé's livestream from Coachella took #Beychella worldwide.

Moreover, India learnt a great deal this year! From new dance moves on the year’s biggest haryanvi super-hit song Teri Aakhya Ka Yo Kajal and punjabi hit Daru Badnaam to Zumba on Bom Diggy Diggy Bum; and many unique things like Dairy Farming, Magic and Painting.

Following the success of last year’s monster hit Despacito, Latin Music has continued to explode on YouTube in 2018. In fact, eight of the ten most-watched music videos over the past year were by Latin artists.

Te Bote Remix - Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna | Video Oficial
Nicky Jam x J. Balvin - X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon
Maroon 5 - Girls Like You ft. Cardi B
Daddy Yankee | Dura (Video Oficial)
Ozuna x Romeo Santos - El Farsante (Remix) (Video Oficial)
Becky G, Natti Natasha - Sin Pijama (Video Oficial)
El Chombo - Dame Tu Cosita feat. Cutty Ranks (Official Video) [Ultra Music]
Drake - God's Plan
Reik - Me Niego ft. Ozuna, Wisin (Video Oficial)
Vaina Loca - Ozuna x Manuel Turizo (Video Oficial)

We're also revealing 2018's top trending videos and top music videos, and top creators, according to time spent watching, sharing, commenting, liking, and more. Some familiar faces are back (BB Ki Vines, Technical Guruji) and some incredible talents in beauty, food, and stand-up comedy join them. Motivational speakers have also joined the list with Sandeep Maheshwari and T.S Madaan gaining around 4M subscribers each in 2018 alone.

This year’s list of top trending videos represent the unbelievable diversity of creativity shared on YouTube every day and around the world. They span from much-loved YouTube creators and traditional media formats to new and innovative voices in art and entertainment.  

Top Trending Videos: Global
To Our Daughter
Real Life Trick Shots 2 | Dude Perfect
we broke up
Walmart yodeling kid
Do You Hear "Yanny" or "Laurel"? (SOLVED with SCIENCE)
Portugal v Spain - 2018 FIFA World Cup Russia™ - MATCH 3
Build Swimming Pool Around Underground House
Cobra Kai Ep 1 - “Ace Degenerate” - The Karate Kid Saga Continues
Behan Bhai Ki School Life - Amit Bhadana

Top Trending Videos: India
Teri Aakhya Ka Yo Kajal | One Take | Tejas Dhoke Choreography | Dancefit Live
Daru Badnaam | One Take | Tejas Dhoke Choreography | DanceFit Live
Sanju | Official Teaser | Ranbir Kapoor | Rajkumar Hirani
2.0 - Official Teaser [Hindi] | Rajinikanth | Akshay Kumar | A R Rahman | Shankar | Subaskaran
Zero | Eid Teaser | Shah Rukh Khan | Salman Khan | Aanand L Rai | 21 Dec 2018
Behan Bhai Ki School Life - Amit Bhadana
Zumba On Bom Diggy Diggy Bum
Dastaan - E - Dhokha *Amit Bhadana*
Kaala (Tamil) - Official Teaser | Rajinikanth | Pa Ranjith | Dhanush | Santhosh Narayanan
City Crime | Crime Patrol | चुप्पी | Mumbai

Top Trending Music Videos: India
Bom Diggy Diggy (Video) | Zack Knight | Jasmin Walia | Sonu Ke Titu Ki Sweety
Laung Laachi Title Song Mannat Noor | Ammy Virk, Neeru Bajwa,Amberdeep | Latest Punjabi Movie 2018
Guru Randhawa: Made in India | Bhushan Kumar | DirectorGifty | Elnaaz Norouzi | Vee
DILBAR | Satyameva Jayate | John Abraham Nora Fatehi | Tanishk B Neha Kakkar Ikka Dhvani | T-Series
Tera Ghata | Gajendra Verma Ft. Karishma Sharma | Vikram Singh | Official Video
Oh Humsafar Song | Neha Kakkar Himansh Kohli | Tony Kakkar | Bhushan Kumar | Manoj Muntashir
Expert Jatt- Nawab - Nawab (Official Video) Mista Baaz | Juke Dock | Superhit Songs 2018 |
Diamond (Full HD) | Gurnam Bhullar | New Punjabi Songs 2018 | Latest Punjabi Song 2018
Padmaavat: Khalibali - Ranveer Singh | Deepika Padukone | Shahid Kapoor | Shivam Pathak
ISHARE TERE Song | Guru Randhawa, Dhvani Bhanushali | DirectorGifty | Bhushan Kumar

Over the years, YouTube has become a platform for brands to catch consumers’ attention. Building on the trend of emotional storytelling, the top two ads this year are themed on bonds between family and friends. Topping the charts this year is Hyundai’s 20 years of Brilliant Moments ad, focusing on moments treasured for a lifetime; followed by Samsung’s #voiceforever campaign their first personalized AI voice assistant can help Motor Neuron Disease patients. Cumulatively, these ten ads have clocked an incredible 18 million hours of watch time, 88% of which came from mobile devices.

Top Viewed Ads: India
Hyundai | Celebrating 20 Years of Brilliant Moments
Samsung | Bixby Voice Assistant- MND mother helps daughter with #VoiceForever
Indiabulls Dhani | Get Phone se loan in 3 simple steps directly in your bank account
Honda 2 Wheelers India | Honda New Corporate TVC
Garnier India | Makeup off in 1 swipe with Garnier Micellar Water
Tata Motors | Reach For A Dream - #ChaseTheSupermoon
Kwality Wall's | New Kwality Wall’s Family Packs
Apple India | iPhone Unlock
Uber India | #MoveForward with Uber - Badhte Chalein Feat. Virat Kohli
OPPO F7 | Real Support Makes Real Hero

It's also time for our annual Rewind mashup video. But rather than trying to sum up 2018's biggest memes, personalities, and hit videos ourselves, we tried something different this time around. We asked some of YouTube's biggest names globally, to tell us what they wanted to see if they controlled Rewind. Your favourite Indian creators BB ki Vines, Jordindian and Technical Guruji are part of this. Watch now!

Head to the YouTube India Rewind channel and explore all the trending videos of the year!

By Satya Raghavan,  Director Content Partnerships, YouTube in India

Announcing Google Play’s “Best of 2018”

As 2018 comes to a close, Google Play is sharing the year’s top content across apps, games, movies, TV and books. Whether you were watching “Black Panther” wishing Wakanda was a real place, or imagining what you’d do if you were thrown into “Jumanji: Welcome to the Jungle,” 2018 has been filled with nonstop entertainment.

For the first time ever, we’ve added a new “Fan Favorite” category, giving you the chance to vote for your favorite game, app and movie of the year. And the votes are in! Thanks to you, “PUBG MOBILE,” and “Google Pay” have been crowned as the first-ever Fan Favorites in India.

Check out Google Play’s full lists below for this year’s most loved content in India. You can also discover all of the lists on the Best of 2018 section of the Play Store.


Posted by By Kara Bailey, Global Merchandising Director, Google Play

Google News Initiative kicks off Asia-Pacific Innovation Challenge

In Asia-Pacific,  journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age. From Yangon to Manila, Sydney to New Delhi, they are experimenting with fresh approaches to reporting and new business models.

We’ve been working hand in hand with publishers to understand those challenges, and over the past year we’ve supported Asian newsrooms and publishers through the Google News Initiative (GNI).

To help build a stronger future for journalism in Asia-Pacific, we created the Asia-Pacific GNI Innovation Challenge, which will fund projects that inject new ideas into the news industry.
How does the challenge work?

We are inviting proposals for projects aimed at increasing revenue from readers, including subscriptions, membership programs, contributions and/or new digital products and services.  A panel of Googlers and other tech industry executives will review the submissions and fund selected projects up to $300,000 and finance up to 70 percent of the total project cost.

The funding will be reviewed against several criteria, including a “sharing component” -  for example by publishing any findings or holding a seminar - so grantees can pass their knowledge onto others in the industry. For more information on eligibility, rules and criteria, sample projects and funding details, head over to our website.

How to apply?
Given the pace of change in the news industry, innovation has never been more important.  We want to make sure that all organizations, large and small, in the Asia-Pacific news ecosystem have the opportunity to suggest new ideas around this critically important topic.

Applications open on November 28, and the deadline to submit is January 9.  If you have any questions, tune into our APAC town hall on Monday, December 11 at 3.00 pm Singapore time. We are ready to help put your ideas into action and look forward to seeing what you submit!

By Kate Beddoe, Head of News & Publishing Partnerships

Delhi and Bangalore, welcome to Neighbourly. More cities coming daily.

Discover your neighbourhood — find tips, hotspots, and hidden gems from neighbours who know best

When Neighbourly launched in Mumbai, hundreds of thousands of neighbours across India joined the waitlist to request Neighbourly in their city. With over 1.5 million downloads and half a million people on the waitlist, we’re excited to begin rolling out Neighbourly across all of India, bringing more people a human, helpful and local way to learn more about your neighbourhood.

Today, we’re inviting neighbours in Bangalore and Delhi, which topped the waitlist, to join Neighbourly. Over the next few weeks, we will invite new cities to join every day, including Chennai, Hyderabad, Pune, Kolkata, Chandigarh, Lucknow, Indore and more. If you want to see Neighbourly come to your city soon, show your interest by joining the waitlist!

Since June, seven cities have gotten early access to Neighbourly. We’ve seen people integrate Neighbourly into their daily routines asking just about anything, from the source of a strong LPG smell to why there are elephants on the street outside! Our favorite finding is that each city’s distinct personality comes out in the types of questions people are asking and answering:
  • Mumbai questions have been about flooded areas during the heavy rains and the nearest Dahi Handi celebration. Food is always a popular topic, with questions about the best late night restaurants or the best street food:आमच्या परिसरात वडा पाव वाला किती वाजता येतो (What time does the vada pav seller come to our locality?)
  • Jaipur’s student community is active on the app, asking all kinds of questions relevant to their studies: Accounts ki class kaha milegi jaha par achi study hoti ho? (Where can I find a good accounting coaching, where quality of coaching is good?)
  • Recent shifters in Mysore use Neighbourly to help them find information about their new routines: Where can I get a water purifier service?
  • Families and housewives in Coimbatore seek advice on shopping for festivals: Please help me with shopping for diwali. What are the fashion trends for girls at affordable price range?

While we’re happy to see great usage of Neighbourly, we’ve also been listening carefully to helpful feedback from our first neighbours. Many people, for example, asked to be able to join different neighbourhoods -- one where they live and one where they work. Over the last few months, our team has incorporated this feedback and more:

  • Join your neighbourhood with a tap. You’ll get automatic suggestions on the nearest neighbourhood so you can jump right in.
  • Switch between multiple neighbourhoods. If you live in one neighbourhood but work in another, you can add both and switch between them one at a time -- hearing from neighbours in each.
  • See better questions just for you. Every time you open Neighbourly, you’ll see the best questions from your neighbourhood. The more you use Neighbourly, the more personalized it becomes.
  • Learn how to get more responses. If you ask a question that is unlikely to get an answer from your neighbours, you’ll receive a notification with some advice on how to best ask them again.
  • Keep Neighbourly “neighbourly”. If you’re among the most helpful in your neighbourhood, you can earn Top Neighbour status. Top Neighbours help pick the best questions in your neighbourhood and also identify the ones that don’t meet the “Neighbourly Promise”.

We know that most of life happens within 1km from home or work and that many information needs are local. We’ve also found that when finding local information, people prefer to ask or discuss with another person -- whether that’s a friend, family member, or neighbour.

A few weeks ago we met Aslam, who runs a graphics store and has lived on Mira Road all his life. At 58 years old, he has a lot of experience and is eager to share it with others. Since he first downloaded Neighbourly, Aslam has answered hundreds of questions from his neighbours -- using the built-in voice functionality to easily speak and transcribe his answers.

And there are many more people like Aslam, coming from different neighbourhoods and representing different age-groups, who are helping their neighbours find relevant answers and local information. That’s why we built Neighbourly, that’s why people use it, and that’s why we’re so excited to make it available to everybody across India.

The latest Neighbourly app is available on the Google Play Store for all smartphones running Android 4.3 (Jelly Bean) and higher. If you live in India, Neighbourly will be available in your city shortly. In the meantime, join our waitlist and invite your neighbours. You’ll be notified as soon as your neighbourhood is open!

By Arnold Binas, Engineering Manager, Neighbourly