Using document popularity in Cloud Search rankings

Quick Summary 

We’re improving search rankings in Cloud Search by taking into account document popularity. This means documents that have been clicked on by a large number of users will be prioritized in the overall search rankings. By surfacing popular and useful documents that match a user’s query, this will help reduce the effort and time required to find relevant documents. 

Getting started 

  • Admins: The feature is available by default. Use this guide to learn more about the use of Document Popularity in Cloud Search rankingNote: You need to use the default redirect URLs for search results when using Cloud Search Query API for this feature to work.
  • End Users: No effort needed.

Rollout pace 


  • Available to all Google Cloud Search customers 
  • Available to Google Workspace Business Plus, Enterprise Standard, Enterprise Plus, and Education Plus customers 
  • Not available to Google Workspace Essentials, Business Starter, Business Standard, Enterprise Essentials, Education Fundamentals, Frontline, and Nonprofits, as well as G Suite Basic and Business customers