Tag Archives: webinar

Live Webinar: Migrating to the Google Ads API


The Google Ads API Developer Relations team will be hosting a live webinar on Migrating to the Google Ads API, on June 16 at 10 AM EST (2 PM GMT).

Agenda

This webinar helps AdWords API developers jumpstart their migrations to the new and improved Google Ads API. The webinar builds upon our Migration Guide, so we recommend reading that guide before watching this webinar. We will also host a Q&A at the end with members of the Google Ads Developer Relations and Engineering teams. The webinar will cover the following topics:
  • High level differences between the AdWords and Google Ads APIs
  • Migrating Reporting
  • Migrating Mutates
  • New & Improved Features
  • Migration Best Practices

Reminders

Feel free to add the event to your calendar. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page.

We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum or at [email protected].


- Sasha Friedenberg, Google Ads API Team

Live Webinar: Migrating to the Google Ads API


The Google Ads API Developer Relations team will be hosting a live webinar on Migrating to the Google Ads API, on June 16 at 10 AM EST (2 PM GMT).

Agenda

This webinar helps AdWords API developers jumpstart their migrations to the new and improved Google Ads API. The webinar builds upon our Migration Guide, so we recommend reading that guide before watching this webinar. We will also host a Q&A at the end with members of the Google Ads Developer Relations and Engineering teams. The webinar will cover the following topics:
  • High level differences between the AdWords and Google Ads APIs
  • Migrating Reporting
  • Migrating Mutates
  • New & Improved Features
  • Migration Best Practices

Reminders

Feel free to add the event to your calendar. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page.

We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum or at [email protected].


- Sasha Friedenberg, Google Ads API Team

Live Webinar: Error Handling, Retry, and Timeouts in Google Ads API

The Google Ads API Developer Relations team will be hosting a live webinar covering Error Handling, Retry, and Timeouts, on June 3 at 10 AM EST (2 PM GMT).

Agenda

The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a Q&A at the end with members of the Google Ads Developer Relations and Engineering teams.
  • Types of errors returned by the Google Ads API
  • Catching and deciphering Google Ads API errors
  • Identifying failed operations using partial failure mode
  • Setting HTTP timeouts
  • Best practices for retrying failed requests

Prerequisites

In order to get the most out of this webinar, we suggest you develop a basic understanding of the Google Ads API. To learn more, please visit our API Overview documentation or check out this Google Ads API Overview workshop from 2019. In addition, we strongly recommend that you install and configure one of our client libraries to follow along with the live coding examples.

Reminders

Feel free to add the event to your calendar. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page.

We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum or at [email protected].


- Andrew Burke, Google Ads API Team

Live Webinar: Error Handling, Retry, and Timeouts in Google Ads API

The Google Ads API Developer Relations team will be hosting a live webinar covering Error Handling, Retry, and Timeouts, on June 3 at 10 AM EST (2 PM GMT).

Agenda

The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a Q&A at the end with members of the Google Ads Developer Relations and Engineering teams.
  • Types of errors returned by the Google Ads API
  • Catching and deciphering Google Ads API errors
  • Identifying failed operations using partial failure mode
  • Setting HTTP timeouts
  • Best practices for retrying failed requests

Prerequisites

In order to get the most out of this webinar, we suggest you develop a basic understanding of the Google Ads API. To learn more, please visit our API Overview documentation or check out this Google Ads API Overview workshop from 2019. In addition, we strongly recommend that you install and configure one of our client libraries to follow along with the live coding examples.

Reminders

Feel free to add the event to your calendar. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page.

We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum or at [email protected].


- Andrew Burke, Google Ads API Team

Live Webinar: Website Conversions & Audience Remarketing

The Google Ads API Developer Relations team will be hosting a live webinar, Website Conversions & Audience Remarketing with the Google Ads API, on December 11 at 10 AM EST (3 PM GMT).

Mark your calendar


Prerequisites
In order to get the most out of this webinar, we suggest you develop a basic understanding of the Google Ads API. In order to learn more, please visit our API Overview documentation or check out this Google Ads API Overview workshop from 2019. In addition, you may find this post useful to learn how conversion tracking works in Google Ads.

Agenda
The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also be hosting a live Q&A at the end.
  • What conversion actions are
  • How to create and utilize conversion actions
  • How remarketing works in the Google Ads API
  • How to define different audience types
  • How to measure audience performance
Reminders
Feel free to add the event to your calendar. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page.

We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum or at [email protected].
- Devin Chasanoff, on behalf of the Google Ads API Team

Live Webinar: Intro to Reporting & the Google Ads Query Language

The Google Ads API Developer Relations team will be hosting a live webinar, Intro to Reporting & the Google Ads Query Language, on December 4 at 10 AM EST (3 PM GMT).

Mark your calendar


Agenda
The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also host a live Q&A at the end.
  • Reporting in the Google Ads API vs. the AdWords API
  • Types of search requests you can perform with the Google Ads API
  • The syntax and structure of Google Ads Query Language queries
  • How to discover available fields to construct Google Ads Query Language queries
Prerequisites
In order to get the most out of this webinar, we suggest you develop a basic understanding of the Google Ads API. To learn more, please visit our API Overview documentation or check out this Google Ads API Overview workshop from 2019. In addition, you may find this guide useful to learn about reporting with the Google Ads API, though much of this information will be covered in the webinar.

Reminders
Feel free to add the event to your calendar. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page.

We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum or at [email protected].
- Devin Chasanoff, on behalf of the Google Ads API Team

Recap of the latest Google Ads API webinar

A huge thank you to the 300+ viewers from 44 different countries who joined recent Google Ads API: Roadmap and migration webinar on Tuesday, Dec 11. Also, a special mention to the great YouTube chat group in the second webinar who helped us sort out some technical issues at the start of the live stream!

We had tons of good questions to answer in the Q&A and hope the event proved helpful to everyone.

For those who couldn’t attend the live stream and anyone wanting a copy of the presentation, we’ve provided links to both the slide deck and YouTube recording of the 9am (GMT+8) webinar: Please visit the Google Ads API developer site for technical docs, migration guides, or to give feedback.

And, as always, don’t hesitate to contact us via the forum if you have any questions.
Adam Ohren, on behalf of the Google Ads API Team

Learn with us: Google Ads API webinars

Thank you to the 100+ viewers from 30 different countries who joined our Google Ads API webinars on Tuesday, May 22! We had some great questions during the Q&A and hope it was helpful for everyone who attended.

For those who couldn’t attend the live events, and for anyone who would like a copy of the presentation, both the slides and a video recording of the event are available below. You can find out more about the Google Ads API in our documentation. Please contact us via the forum if you have any questions.

Adam Ohren, on behalf of the AdWords API Team

Join us live at the Google Ads API webinars

A few weeks ago, we announced the beta release of the Google Ads API. We're offering an introductory look into this new API, at two different times: The presentation will cover the new API and its features. Topics include capabilities, architecture, set up, and your first API call.

Please submit your questions now so we can answer them in the webinar. We'd love to hear from you!

If you haven’t had a chance to sign up for the beta, you can still submit an application ahead of the webinar. Please contact us via the forum if you have any questions or need help.
Nadine Sundquist, on behalf of the AdWords API Team

Join Forrester and Google for a conversation about the real-time opportunity in retail SEM

There’s no doubt that technology continues to transform the pace of business. In the past, it wasn’t possible to track online conversions back to ads in real-time. You couldn’t always be sure you were advertising only in-stock items or immediately traffic out seasonal assortment changes.

But now advanced digital marketers are able to take advantage of real-time conversion and product data in their advertising campaigns to great effect.

Forrester recently completed a global study of 240 retailers’ search campaigns. What they found was… opportunity. Most retailers still don’t take advantage of existing real-time capabilities in digital marketing, and leave a significant opportunity for savvy marketers who do.

Come hear Forrester and Google talk about: 
  • Results from Forrester’s retail search study 
  • Insights about the retail search market, and where you can take advantage 
  • How to become more “real-time” in your own digital advertising 

Speakers:
Shar VanBoskirk, Principal Analyst, Forrester Research
Henry Tappen, Retail Product Manager, DoubleClick Search

Time: 
Wednesday, February 18th at 11AM PST/2PM EST

Register now on the event site. 


We look forward to seeing you there.