We are introducing restrictions on certain combinations of conversion columns in AdWords API
and Google Ads scripts
reports. If your reporting queries include these column combinations, you need to fix your queries before Feb 15, 2021
. Technical details
Starting the week of Feb 15, 2021
, you will receive a
error if your AdWords API report request contains columns from both of the restricted column sets listed below. Similarly, calls to the
method in Google Ads scripts will fail for queries with these restricted column combinations.
Restricted conversion columns:
method will reflect these restrictions in the
list of each impacted column. What should you do?
Before Feb 15, 2021
, review and modify the reporting queries in your AdWords API and Google Ads scripts applications to stop using the prohibited column combinations. Why is this changing?
These column combinations are currently disallowed by the Google Ads UI
, Google Ads Editor and the Google Ads API. This change makes the AdWords API and Google Ads scripts behaviour consistent with the rest of the Google Ads platform.
If you have any questions or need help, please contact us via the forum
The Google Ads API Developer Relations team will be hosting a live webinar, Website Conversions & Audience Remarketing with the Google Ads API
, on December 11 at 10 AM EST (3 PM GMT). Mark your calendar Prerequisites
In order to get the most out of this webinar, we suggest you develop a basic understanding of the Google Ads API. In order to learn more, please visit our API Overview documentation
or check out this Google Ads API Overview workshop
from 2019. In addition, you may find this post
useful to learn how conversion tracking works in Google Ads. Agenda
The webinar will cover the topics below and include code walkthroughs to demonstrate how to perform different actions with the Google Ads API client libraries. We will also be hosting a live Q&A at the end.
- What conversion actions are
- How to create and utilize conversion actions
- How remarketing works in the Google Ads API
- How to define different audience types
- How to measure audience performance
Feel free to add the event to your calendar
. In addition, you can set a reminder for the event on YouTube by clicking the “Set reminder” button on the YouTube event page
We look forward to sharing our knowledge of the Google Ads API with you and answering your questions. If you have any questions or need additional help, contact us via the forum
or at [email protected]
We are making two changes related to how various conversion-related stats are retrieved in AdWords Scripts.
New methods for Conversion stats
We are reintroducing two methods in the AdWordsApp.Statsand MccApp.ManagedAccountStatsclasses to work with Conversions.
Note: Since Conversions is a stat of type
Double, the equality operators (
!=) won’t work with these new methods when using the
withCondition filters or comparing values in code. Instead, you need to use comparison operators like
>or round Conversions off to an Integer.
As part of sunsetting Converted clicks in AdWords, we are deprecating the getConvertedClicks()and getClickConversionRate()methods in the AdWordsApp.Statsand MccApp.ManagedAccountStatsclasses. These methods will be sunset on February 21, 2017.
If your scripts use these methods, update them to use the new Conversion stats methods if applicable before February 21, 2017 to ensure they continue to work.
If you have any questions about these changes please reply to this email or post them on our developer forum and we'll be glad to help you.