Tag Archives: snds

Reminder: Upcoming Auto upgrade to SNDS Campaigns in AdWords

We would like to remind you that starting September 16th 2014, we will begin automatically upgrading legacy Search & Display campaigns to Search Network with Display Select (SNDS) campaigns. Once the migration is complete, we will remove the displaySelect flag from the Campaign entity and service in a subsequent API release.

If you still have legacy Search & Display campaigns, we recommend you either split them into separate Search Network only and Display Network only campaigns or migrate them before they’re automatically migrated. Click here to upgrade your campaigns, or see our Help Center article on choosing the campaign type that’s right for you.

If you have any further questions about this upgrade, let us know via our forum or Google+ page.

Update: Creating SNDS Campaigns in AdWords

This post will help you configure the attributes of your campaigns in the AdWords API and ensure they're ready for the Search Network with Display Select (SNDS) migration.

In v201402, we introduced the displaySelect attribute to indicate the campaign state during the migration period. Consider displaySelect as a transitional flag: it only has meaning when advertisingChannelType is set to SEARCH and both search and content networks set to true in networkSettings. Elsewhere, it can be safely ignored.

Starting September 16th 2014, we will begin automatically upgrading legacy Search & Display campaigns. Once the migration is complete, we will remove the displaySelect flag from the Campaign entity and service in a subsequent API release. Therefore, we recommend not setting any value for displaySelect in your campaign creation code, so you don’t need to maintain it later. It is only useful for migrating Search & Display campaigns to SNDS.

If you take a Search Only campaign that had contentNetwork = false in its networkSettings, and set that to true in v201402, thereby opting into the Display network, the API will also then set displaySelect to true, so that you don’t mistakenly create a legacy Search & Display campaign instead of an SNDS campaign.

If you still have legacy Search & Display campaigns, we recommend you either split or migrate them before we automatically migrate them for you. There are multiple options for migrating, from switching over entirely to SNDS, to splitting your campaign into parts each targeting Display, Search, and/or SNDS separately.

We have taken these steps in order to reduce the number of changes required to your code. If you have any further questions about this, or any other, topic, please contact us on the forum or via our Google+ page.