Tag Archives: small business

Reach more customers with Local Services by Google

When people need a plumber or a locksmith, they search online for a business nearby. With Local Services by Google, businesses like yours can show up at the top of Search, so that you can reach local clients right when they’re interested, and book more jobs.

Today we’re announcing that Local Services, previously in a pilot as Home Services, is running in 17 cities across the U.S., and will be available in 30 major metro areas by the end of 2017.

LocalServices_Query_HouseCleaning.png
Local Services unit with results for the search query “house cleaning in Menlo Park”

All Google Guaranteed businesses that appear in Local Services are background checked and display a badge of trust, which limits deceptive advertisers, elicits trust among users and highlights quality businesses. Once on the platform, you can make a personalized profile page that displays your reviews, contact info, and unique aspects about your business like being eco-friendly or family-owned. Potential clients can view your profile and make a decision and get in touch right away. You only pay for leads that are relevant to the services you offer, and it’s easy for you to turn your ads on and off so you get leads when you want them.

How Local Services became a “game changer” for one small business

RosesCC owner.jpg
Luis Gonzalez, owner of Roses Cleaning Corporation

Luis Gonzalez started his cleaning company in 2010, after being laid off in the wake of the financial crisis. At first, Luis vacuumed the hallways in his apartment building for $100 off his rent.

Realizing there was a demand for local cleaning services, Luis created a website and founded Roses House Cleaning Services, nicknamed after his wife.

In the beginning, Luis used online directories to advertise locally, but a year ago he started using Local Services and saw an immediate jump in calls.

While a $300 newspaper ad might yield three calls from potential customers, Luis says, “I get 3-5 calls every day through Local Services.” He calls the service a "game changer," that has sustained and grown his business—now he doesn't have to worry about getting enough jobs to fill his schedule each week.

LocalServices_Mobile App.png
The Local Services mobile app is available on Android and iOS

Booking appointments and tracking real results on-the-go

Luis uses the Local Services app to manage leads from his phone throughout the day, making it easy to integrate into his existing workflow. He can answer questions right away, giving customers the individual attention that keeps them coming back. Luis can track the number of leads he's received and how they're converting to jobs, right from the app.

He also uses the Local Services app to manage his budget and track calls on the go. Luis says, “If they’re not repeat customers, all the new calls are coming from Google.” When he’s too busy, it’s easy for Luis to turn the ads off so he only gets leads when he wants them.

With the consistent flow of business and the help of Google, Roses Cleaning has grown. They’ve recently hired two new employees to keep up with the demand.

RosesCC team.jpg
Luis has hired two new employees to keep up the calls from Local Services

Small businesses all over the U.S. are using Local Services to bring in more calls from new customers who are actively looking to book service providers through the platform. Iftah Sagi, the owner of IVS Security in Atlanta says he gets about eight calls a day from customers that found his business through Local Services. Dan Travers, the owner of 1-800-ANYTYME Plumbing, Heating and Air, says his booking rates are up by almost 70% since joining Local Services. Both owners have also hired additional employees to keep up with the increase in call volume, just like Luis.

We’re passionate about helping small businesses like Roses Cleaning, IVS Security, and 1-800-ANYTYME reach new customers directly and grow their business. You can sign up to be one of our service providers here.

An easy booking button for businesses on Google

Since the introduction of Reserve with Google, fitness, wellness and beauty businesses in the U.S. have been able to let customers book their services through their listing on Google. Customers simply click the blue booking button to set up an appointment, schedule a massage, or reserve a spot in a spin class—all right when they find your business online.


Now, we're adding a way for business owners to sign up with one of our scheduling partners directly from their Google My Business account and add a booking button to their listing.


How bookings can help your business

When potential customers search online for the ideal salon or the perfect gym class, they’re trying to decide which one is best for them. Booking buttons can help your business stand out from the crowd. People can book an appointment in under a minute directly through your listing—and you make it easy for them to become customers. And you can quickly track how many bookings you get from your Google My Business dashboard.

Turners Barber Shop 2.png

Businesses across the U.S. have already told us they’re excited about the booking button. For Glow Yoga & Spa in San Francisco, CA, a simple booking process has enhanced the upbeat, customer-focused studio vibe that has kept people coming back. The owners of  Turner’s Barber Shop in Columbus, OH, have been hearing that their customers loved seeing available slots and booking their hair appointments right from Google search. And Body Works NW in Lewiston, WA, has an easier time managing their calendar when customers can schedule the exact time they want and see which massage therapists are available.

How it works

1. Sign up: First, log in to Google My Business. If you have an account with one of our supported scheduling providers, your booking button has been automatically added to your Google listing. You can check it out and start tracking your bookings now. If you don’t have an account with a supported provider, you’ll see a button on the main screen asking you to sign up.
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2. Choose your booking provider: Enroll with a scheduling provider from our list. Once you've enrolled, your account will be eligible to accept bookings through Google. Check back to see the new booking button on your listing within a few days.

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3. Track your bookings: When you check back in with Google My Business, you’ll be able to track all of your bookings coming from Google.

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These new features will be rolling out over the next few days in the U.S.—sign in to your account at google.com/business to give them a try. We’ll be adding the booking option in other countries and business categories soon, so stay tuned.

From paw prints to a digital footprint: a tailor shop attracts new customers

A chubby French Bulldog keeps watch in front of a vintage-looking tailor shop in New York City’s SoHo neighborhood. Meet Bruno, the face of Village Tailor and Cleaners. Vince, the shop’s owner, immigrated to the U.S. from Italy when he was just 18 years old, establishing Village Tailor in 1977. Today, his family-run business has grown into three locations and is best known for its skilled leather and suede alterations. Inside the shop, a wall covered in autographed photos of celebrity customers—Celine Dion, Marc Anthony, Elton John, and others—is a testament to the iconic quality of Vince's work.

photo 1.jpg
Vince and Bruno outside the shop.

While Bruno had been doing a wonderful job bringing in passersby, Vince knew he needed a way to stand out from the many tailoring shops in SoHo and reach more customers.


Vince noticed that most of his customers were walking in with a bag of clothes in one hand, and researching local businesses on their cell phone with the other. So, he decided to get his business online. He saw it as similar to Bruno sitting out front: their online presence could spark curiosity, help them stand out, and invite in new customers.

photo 2.jpg

Bruno is on the lookout for new customers ... and treats.

He set up Village Tailor's Google listing, so that he could edit how his business appears when people find it on Google Search and Maps. He added photos to his listing, posted updates about his skilled alterations, and used Google website builder to create a free high-quality website from his phone in less than 10 minutes. Now, when he asks new customers how they found his shop, they often mention Google.

Village Tailor & Cleaner v2.png

Having an online presence not only helped Vince reach new customers, but it allowed him to build relationships with his existing customers by responding to reviews. Knowing that people trust online reviews as much as personal recommendations, reviews are an opportunity to adapt his business to customers’ needs. The results have been great for Village Tailor: within weeks of getting online, Vince noticed they were bringing in on average five more customers per week. After three months, that number increased to 15 per week, representing a 30% revenue increase per year for Vince. 

The store’s early success with Google My Business inspired Vince to try AdWords, advertising to potential customers searching on Google for keywords related to tailoring. Since customers raved about the leather and suede work in Village Tailor’s Google reviews, Vince focused on those services in his online ads which brought in even more revenue. That meant he could hire more tailors and invest in new equipment to keep up with the long lines of customers. Now, while Bruno will always have a place in front of Village Tailor, Google brings in most of their customers. Sorry Bruno!

photo 3.jpg

Father and son: two generations of excellence in alterations.

Today, Vince’s son Vincent Jr. manages Village Cobbler, the shoe repair shop next door. Continuing the family business’s tradition of excellent craftsmanship in shoes and leather goods, his newest mission is to get Village Cobbler 100% online, with an eCommerce website that offers shipping all over the U.S. He also plans to find new customers with Google My Business and Google AdWords, just like his father has, to keep the family business growing.

From paw prints to a digital footprint: a tailor shop attracts new customers

A chubby French Bulldog keeps watch in front of a vintage-looking tailor shop in New York City’s SoHo neighborhood. Meet Bruno, the face of Village Tailor and Cleaners. Vince, the shop’s owner, immigrated to the U.S. from Italy when he was just 18 years old, establishing Village Tailor in 1977. Today, his family-run business has grown into three locations and is best known for its skilled leather and suede alterations. Inside the shop, a wall covered in autographed photos of celebrity customers—Celine Dion, Marc Anthony, Elton John, and others—is a testament to the iconic quality of Vince's work.

photo 1.jpg
Vince and Bruno outside the shop.

While Bruno had been doing a wonderful job bringing in passersby, Vince knew he needed a way to stand out from the many tailoring shops in SoHo and reach more customers.


Vince noticed that most of his customers were walking in with a bag of clothes in one hand, and researching local businesses on their cell phone with the other. So, he decided to get his business online. He saw it as similar to Bruno sitting out front: their online presence could spark curiosity, help them stand out, and invite in new customers.

photo 2.jpg

Bruno is on the lookout for new customers ... and treats.

He set up Village Tailor's Google listing, so that he could edit how his business appears when people find it on Google Search and Maps. He added photos to his listing, posted updates about his skilled alterations, and used Google website builder to create a free high-quality website from his phone in less than 10 minutes. Now, when he asks new customers how they found his shop, they often mention Google.

Village Tailor & Cleaner v2.png

Having an online presence not only helped Vince reach new customers, but it allowed him to build relationships with his existing customers by responding to reviews. Knowing that people trust online reviews as much as personal recommendations, reviews are an opportunity to adapt his business to customers’ needs. The results have been great for Village Tailor: within weeks of getting online, Vince noticed they were bringing in on average five more customers per week. After three months, that number increased to 15 per week, representing a 30% revenue increase per year for Vince. 

The store’s early success with Google My Business inspired Vince to try AdWords, advertising to potential customers searching on Google for keywords related to tailoring. Since customers raved about the leather and suede work in Village Tailor’s Google reviews, Vince focused on those services in his online ads which brought in even more revenue. That meant he could hire more tailors and invest in new equipment to keep up with the long lines of customers. Now, while Bruno will always have a place in front of Village Tailor, Google brings in most of their customers. Sorry Bruno!

photo 3.jpg

Father and son: two generations of excellence in alterations.

Today, Vince’s son Vincent Jr. manages Village Cobbler, the shoe repair shop next door. Continuing the family business’s tradition of excellent craftsmanship in shoes and leather goods, his newest mission is to get Village Cobbler 100% online, with an eCommerce website that offers shipping all over the U.S. He also plans to find new customers with Google My Business and Google AdWords, just like his father has, to keep the family business growing.

Source: Google LatLong


Opportunity for everyone

Editor’s note: Today in Pittsburgh, PA, we announced three initiatives that expand on our efforts to create more opportunity for everyone: Grow with Google, a new initiative to help Americans with the skills they need to get a job or grow their business, $1 billion in Google.org grants over five years to nonprofits around the world, and 1 million hours that Googlers can volunteer to nonprofits. This is a modified version of the remarks our CEO Sundar Pichai gave at today’s event.

To me Pittsburgh is a special place. It was the first city I saw in America when I came here 24 years ago. It was the first time I left India. In fact, it was the first time I’d been inside a plane. My aunt and uncle have lived here for over 30 years and were kind enough to let me stay with them for a few days. My aunt took me to see my first mall in the U.S. I remember riding up and the down the hills of the city, feeling a little carsick. It’s pretty hilly down here.  We even went on a road trip to see the Niagara Falls, but what I really remember was when my uncle pointed out a Cadillac on the road. I had only seen Cadillacs in movies before, and that was pretty amazing to see.


When people talked about Pittsburgh, they typically talked about the pioneers of the industrial revolution and steel. But to me, Pittsburgh was about an amazing university, Carnegie Mellon, and its great computer science department. I was here before the Internet really took off, but the city was already changing. The number of high-tech jobs had doubled.  And the pace of change has never slowed since. As a new arrival, I was homesick but struck by something new: the sense of optimism.

I remain a technology optimist. Not because I believe in technology, but because I believe in people.

At Google, our mission is to make sure that information serves everyone, not just a few. A child in a school here in Pittsburgh can access the same information on Google as a professor at Carnegie Mellon. In the end, the Internet is a powerful equalizer, capable of propelling new ideas and people forward.

It means that people like Nisha Blackwell can use Google’s tools to bounce back from being laid off from a coffee shop. And to do it not by looking for work, but by pursuing their passions; to become entrepreneurs. She learned how to sew and make bow ties on YouTube. She attended a Google-sponsored program aimed at urban entrepreneurs that inspired her to start Knotzland, a handcrafted bowtie company that she runs out of the Homewood neighborhood. Nisha is here with us today and we’re humbled by the impact she’s had on her community.

Nisha Blackwell: Self-taught CEO

Nisha Blackwell: Self-taught CEO

Nisha learned how to sew and make bow ties on YouTube. Now she runs Knotzland, a handcrafted bow tie company.

We also think better access to information can revitalize local and family businesses in today’s economy. A fire and the financial crisis of 2008 forced Scott Baker’s family baking business that had been around since 1875 into bankruptcy. He rebuilt his family’s heritage on a new digital foundation: He restarted the business as 5 Generation Bakers and uses Google’s tools to reach consumers across the northeast. The Jenny Lee swirl bread that’s been his family’s trademark is still available to buy, marketed in an entirely new way. Scott, we’re glad to have you with us today, and I look forward to having some swirl bread later.

5 Generation Bakers: Remaking a legacy

5 Generation Bakers: Remaking a legacy

Scott Baker rebuilt his family’s baking heritage on a new digital foundation.

Nisha and Scott’s stories are inspiring, but they’re also inspiringly normal. These kinds of transformations happen across the city, across the state, across the nation, every day. In Pennsylvania, about 58,000 businesses and nonprofits use our search and advertising tools to grow. We estimate last year that those tools helped generate economic activity of about $6.32 billion in this state alone. And when you look across the nation that impact rises to at least $222 billion. And that’s because they’re built for everyone.

We think the Internet should allow everyone to become a developer, entrepreneur or creator, and we build our platforms around that. Researchers estimate that Android supported about 1.3 million developer jobs in the U.S. in 2016. Last year in the U.S., we paid out $13.5 billion to a range of distribution and content partners. That includes news publishers, developers and all those YouTube creators.

We’re always asking how we can make sure the opportunities created by new technology are available for everyone, in any city, in any state.

In asking that, we recognize that there are large gaps in opportunity across the U.S.  

These are tough gaps. For instance, the nature of work is fundamentally changing. And that is shifting the link between education, training and opportunity. Young people already feel this. An Economist survey found that less than half of 18- to 25-year-olds believe their education gives them the skills they need to enter today’s workforce. That’s a significant gap that’s only going to become more urgent. One-third of jobs in 2020 will require skills that aren’t common today.

It’s a big problem and, at Google, whenever we see a big problem, we ask how we can make it easier for everyone to solve it.

We’ve been looking at our products for new opportunities to help people navigate this new terrain. We recently used machine learning to find a new way to search for job postings that cluster jobs by location, sector and industry. And it works. Since launching earlier this year, we have connected tens of millions of people to new job opportunities. The number of job postings appearing on Google Search in Pittsburgh has increased six-fold.

We’ve also been looking outside of Google for fresh approaches. Since 2005, 1 percent of our profits have gone to finding innovative nonprofits and helping them expand with funding, tools, and volunteers from around Google. Just in the past few months, we’ve committed $100 million to nonprofits tackling gaps in the labor market and in education. Today, we’re committing a further $20 million to organizations including UNHCR, Learning Equality, and Room to Read.

We’re seeing how hard educational gaps can be overcome. We’ve already brought down the price of schoolroom tech through Google for Education and over 70 million teachers and students worldwide use our free education products.

But technology alone isn't enough, and even with tech, some schools are struggling. The Dynamic Learning Project makes sure that teachers have the coaching they need to get the most out of whatever tech resources they have. We’re working on this in 50 underserved schools, and 11 of them are in Allegheny County. I’ll be visiting one later today.

That’s one example among many. As we looked across all our programs, we saw three ways to greatly enhance opportunity for everyone. And we’re announcing them today.


  • We’re launching Grow with Google, a new initiative to help Americans with the skills they need to get a job or grow their business.

  • Globally, we will provide $1 billion in grants over the next five years to nonprofits working on three key areas that we think will boost opportunity.  

  • Finally, Googlers can volunteer 1 million hours to help these front-line organizations.

First, Grow with Google is there to give anyone in America the tools and training they need to get a job, for free. We understand there’s uncertainty and even concern about the pace of technological change. But we know that technology will be an engine of America’s growth for years to come.

We’ve launched an online hub—google.com/grow—where job seekers, teachers, local business owners, and developers can get significant training and professional certificates.

So if you’re looking to learn or teach the skills that employers value, look up Applied Digital Skills. We’ve been workshopping this with 27,000 students at middle and high schools. It teaches you the basics of working with tech in the modern world: from spreadsheets to email. It’s now available to everyone, and we’re looking to expand it to community colleges and vocational programs. We’re also launching a G Suite certification that will allow people to prove their proficiency in essential workplace tools.  

For people who want to get closer to tech, we’re also putting together programs to make IT far more accessible as a career. In January we’ll launch a first-of-its-kind program in IT support that we developed on Coursera. The IT Professional Support Certificate includes hands-on labs to take learners to job readiness in eight to 12 months. We will sponsor 2,600 full scholarships through non-profit organizations; 100 of them will go to an organization here in Pittsburgh, Partner4Work. To ensure these courses directly translate into jobs, we’re connecting graduates with potential employers including Bank of America, L'Oreal, PNC Bank, and, of course, Google.

And for people who want to build tech directly, I can’t think of a better start than becoming a developer. We’re launching the Google Developer Scholarship Challenge, a rigorous training program, free of charge. This is a partnership with Udacity to offer 50,000 scholarship opportunities for people who want to build things on the web and Android.

All these programs are available wherever you have an Internet connection. But we also recognize that there’s no substitute for meeting people when you’re looking to switch careers or move your life into new territory.

So we’re launching a Grow with Google tour. Googlers will team up with libraries and community organizations across the country to host these events. We’ll provide career advice and training for people and businesses, including helping small businesses get online. Our first stop is Pittsburgh. The next stop will be Indianapolis, another fast-growing city for technology jobs.

I’m optimistic about the impact that these programs will have. But as I said before, we’re looking for a bigger change. That requires a deeper partnership with the people working on these gaps around the world.

And that’s why we’re committing to give $1 billion

https://www.google.com/about/our-commitments/index.html

to front-line organizations addressing these challenges over five years.

Google.org will use its philanthropic expertise to fund organizations working in three areas: closing the world’s education gap, helping people prepare for the changing nature of work, and ensuring that no one is excluded from opportunity.

I already spoke of some grants in these areas. Today, we’re announcing $10 million in support of Goodwill, the United States’ largest workforce development nonprofit, to launch the Goodwill Digital Career Accelerator. It is the largest grant Google.org has ever given to a single organization.

Goodwill’s mission to train

Goodwill’s mission to train

We’re announcing $10 million in support of Goodwill—the largest grant Google.org has ever given to a single organization.

Goodwill has phenomenal reach. Over 80 percent of Americans live within 10 miles of its centers. And it has a long record of helping people who despaired of ever getting work again. With our support, it will be able to offer 1.2 million people digital skills and career opportunities in all 156 Goodwills across every state over the next three years. We also have an open invitation to nonprofits to submit their ideas to address economic opportunity in Pittsburgh to the Pittsburgh Impact Challenge; the winners will get funds and mentoring from Google.

We hope these nonprofits will find these funds transformative.

We’ve always believed that to truly help organizations, you have to offer your time along with your philanthropy.

Googlers are committing 1 million employee volunteer hours over five years to help organizations working on the front lines of these issues. The volunteering can take many forms. Sometimes, it’s just showing up to help set up an event. Sometimes, we take a close look at technical issues nonprofits might be having and help them innovate more quickly. Googlers staffed a 4-H booth at the Illinois State Fair aimed at getting kids excited about science and tech.

In the case of Goodwill, 1,000 Googlers plan to be available to do career coaching over the next three years. Tech can seem intimidating. But we’ve found that having role models and people right in front of you can make the journey seem much easier.  We think our philanthropy has to be paired with our people to be effective. We hope that 1 million hours can help make a difference.

At the end of the day, we make the most progress by working together. What you here in Pittsburgh and what people across America do with our tools and resources is what counts. We don’t have all the answers. The people closest to the problem are usually the people closest to the solution. We want to help them reach it sooner.

I said earlier how Pittsburgh amazed me when I first arrived here. And I feel that more than ever today. I’m excited to see all the ways the people of this city will build a future that works for them, and for everyone.

Source: Education


Opportunity for everyone

Editor’s note: Today in Pittsburgh, PA, we announced three initiatives that expand on our efforts to create more opportunity for everyone: Grow with Google, a new initiative to help Americans with the skills they need to get a job or grow their business, $1 billion in Google.org grants over five years to nonprofits around the world, and 1 million hours that Googlers can volunteer to nonprofits. This is a modified version of the remarks our CEO Sundar Pichai gave at today’s event.

To me Pittsburgh is a special place. It was the first city I saw in America when I came here 24 years ago. It was the first time I left India. In fact, it was the first time I’d been inside a plane. My aunt and uncle have lived here for over 30 years and were kind enough to let me stay with them for a few days. My aunt took me to see my first mall in the U.S. I remember riding up and the down the hills of the city, feeling a little carsick. It’s pretty hilly down here.  We even went on a road trip to see the Niagara Falls, but what I really remember was when my uncle pointed out a Cadillac on the road. I had only seen Cadillacs in movies before, and that was pretty amazing to see.


When people talked about Pittsburgh, they typically talked about the pioneers of the industrial revolution and steel. But to me, Pittsburgh was about an amazing university, Carnegie Mellon, and its great computer science department. I was here before the Internet really took off, but the city was already changing. The number of high-tech jobs had doubled.  And the pace of change has never slowed since. As a new arrival, I was homesick but struck by something new: the sense of optimism.

I remain a technology optimist. Not because I believe in technology, but because I believe in people.

At Google, our mission is to make sure that information serves everyone, not just a few. A child in a school here in Pittsburgh can access the same information on Google as a professor at Carnegie Mellon. In the end, the Internet is a powerful equalizer, capable of propelling new ideas and people forward.

It means that people like Nisha Blackwell can use Google’s tools to bounce back from being laid off from a coffee shop. And to do it not by looking for work, but by pursuing their passions; to become entrepreneurs. She learned how to sew and make bow ties on YouTube. She attended a Google-sponsored program aimed at urban entrepreneurs that inspired her to start Knotzland, a handcrafted bowtie company that she runs out of the Homewood neighborhood. Nisha is here with us today and we’re humbled by the impact she’s had on her community.

Nisha Blackwell: Self-taught CEO

Nisha Blackwell: Self-taught CEO

Nisha learned how to sew and make bow ties on YouTube. Now she runs Knotzland, a handcrafted bow tie company.

We also think better access to information can revitalize local and family businesses in today’s economy. A fire and the financial crisis of 2008 forced Scott Baker’s family baking business that had been around since 1875 into bankruptcy. He rebuilt his family’s heritage on a new digital foundation: He restarted the business as 5 Generation Bakers and uses Google’s tools to reach consumers across the northeast. The Jenny Lee swirl bread that’s been his family’s trademark is still available to buy, marketed in an entirely new way. Scott, we’re glad to have you with us today, and I look forward to having some swirl bread later.

5 Generation Bakers: Remaking a legacy

5 Generation Bakers: Remaking a legacy

Scott Baker rebuilt his family’s baking heritage on a new digital foundation.

Nisha and Scott’s stories are inspiring, but they’re also inspiringly normal. These kinds of transformations happen across the city, across the state, across the nation, every day. In Pennsylvania, about 58,000 businesses and nonprofits use our search and advertising tools to grow. We estimate last year that those tools helped generate economic activity of about $6.32 billion in this state alone. And when you look across the nation that impact rises to at least $222 billion. And that’s because they’re built for everyone.

We think the Internet should allow everyone to become a developer, entrepreneur or creator, and we build our platforms around that. Researchers estimate that Android supported about 1.3 million developer jobs in the U.S. in 2016. Last year in the U.S., we paid out $13.5 billion to a range of distribution and content partners. That includes news publishers, developers and all those YouTube creators.

We’re always asking how we can make sure the opportunities created by new technology are available for everyone, in any city, in any state.

In asking that, we recognize that there are large gaps in opportunity across the U.S.  

These are tough gaps. For instance, the nature of work is fundamentally changing. And that is shifting the link between education, training and opportunity. Young people already feel this. An Economist survey found that less than half of 18- to 25-year-olds believe their education gives them the skills they need to enter today’s workforce. That’s a significant gap that’s only going to become more urgent. One-third of jobs in 2020 will require skills that aren’t common today.

It’s a big problem and, at Google, whenever we see a big problem, we ask how we can make it easier for everyone to solve it.

We’ve been looking at our products for new opportunities to help people navigate this new terrain. We recently used machine learning to find a new way to search for job postings that cluster jobs by location, sector and industry. And it works. Since launching earlier this year, we have connected tens of millions of people to new job opportunities. The number of job postings appearing on Google Search in Pittsburgh has increased six-fold.

We’ve also been looking outside of Google for fresh approaches. Since 2005, 1 percent of our profits have gone to finding innovative nonprofits and helping them expand with funding, tools, and volunteers from around Google. Just in the past few months, we’ve committed $100 million to nonprofits tackling gaps in the labor market and in education. Today, we’re committing a further $20 million to organizations including UNHCR, Learning Equality, and Room to Read.

We’re seeing how hard educational gaps can be overcome. We’ve already brought down the price of schoolroom tech through Google for Education and over 70 million teachers and students worldwide use our free education products.

But technology alone isn't enough, and even with tech, some schools are struggling. The Dynamic Learning Project makes sure that teachers have the coaching they need to get the most out of whatever tech resources they have. We’re working on this in 50 underserved schools, and 11 of them are in Allegheny County. I’ll be visiting one later today.

That’s one example among many. As we looked across all our programs, we saw three ways to greatly enhance opportunity for everyone. And we’re announcing them today.


  • We’re launching Grow with Google, a new initiative to help Americans with the skills they need to get a job or grow their business.

  • Globally, we will provide $1 billion in grants over the next five years to nonprofits working on three key areas that we think will boost opportunity.  

  • Finally, Googlers can volunteer 1 million hours to help these front-line organizations.

First, Grow with Google is there to give anyone in America the tools and training they need to get a job, for free. We understand there’s uncertainty and even concern about the pace of technological change. But we know that technology will be an engine of America’s growth for years to come.

We’ve launched an online hub—google.com/grow—where job seekers, teachers, local business owners, and developers can get significant training and professional certificates.

So if you’re looking to learn or teach the skills that employers value, look up Applied Digital Skills. We’ve been workshopping this with 27,000 students at middle and high schools. It teaches you the basics of working with tech in the modern world: from spreadsheets to email. It’s now available to everyone, and we’re looking to expand it to community colleges and vocational programs. We’re also launching a G Suite certification that will allow people to prove their proficiency in essential workplace tools.  

For people who want to get closer to tech, we’re also putting together programs to make IT far more accessible as a career. In January we’ll launch a first-of-its-kind program in IT support that we developed on Coursera. The IT Professional Support Certificate includes hands-on labs to take learners to job readiness in eight to 12 months. We will sponsor 2,600 full scholarships through non-profit organizations; 100 of them will go to an organization here in Pittsburgh, Partner4Work. To ensure these courses directly translate into jobs, we’re connecting graduates with potential employers including Bank of America, L'Oreal, PNC Bank, and, of course, Google.

And for people who want to build tech directly, I can’t think of a better start than becoming a developer. We’re launching the Google Developer Scholarship Challenge, a rigorous training program, free of charge. This is a partnership with Udacity to offer 50,000 scholarship opportunities for people who want to build things on the web and Android.

All these programs are available wherever you have an Internet connection. But we also recognize that there’s no substitute for meeting people when you’re looking to switch careers or move your life into new territory.

So we’re launching a Grow with Google tour. Googlers will team up with libraries and community organizations across the country to host these events. We’ll provide career advice and training for people and businesses, including helping small businesses get online. Our first stop is Pittsburgh. The next stop will be Indianapolis, another fast-growing city for technology jobs.

I’m optimistic about the impact that these programs will have. But as I said before, we’re looking for a bigger change. That requires a deeper partnership with the people working on these gaps around the world.

And that’s why we’re committing to give $1 billion to front-line organizations addressing these challenges over five years.

Google.org will use its philanthropic expertise to fund organizations working in three areas: closing the world’s education gap, helping people prepare for the changing nature of work, and ensuring that no one is excluded from opportunity.

I already spoke of some grants in these areas. Today, we’re announcing $10 million in support of Goodwill, the United States’ largest workforce development nonprofit, to launch the Goodwill Digital Career Accelerator. It is the largest grant Google.org has ever given to a single organization.

Goodwill’s mission to train

Goodwill’s mission to train

We’re announcing $10 million in support of Goodwill—the largest grant Google.org has ever given to a single organization.

Goodwill has phenomenal reach. Over 80 percent of Americans live within 10 miles of its centers. And it has a long record of helping people who despaired of ever getting work again. With our support, it will be able to offer 1.2 million people digital skills and career opportunities in all 156 Goodwills across every state over the next three years. We also have an open invitation to nonprofits to submit their ideas to address economic opportunity in Pittsburgh to the Pittsburgh Impact Challenge; the winners will get funds and mentoring from Google.

We hope these nonprofits will find these funds transformative.

We’ve always believed that to truly help organizations, you have to offer your time along with your philanthropy.

Googlers are committing 1 million employee volunteer hours over five years to help organizations working on the front lines of these issues. The volunteering can take many forms. Sometimes, it’s just showing up to help set up an event. Sometimes, we take a close look at technical issues nonprofits might be having and help them innovate more quickly. Googlers staffed a 4-H booth at the Illinois State Fair aimed at getting kids excited about science and tech.

In the case of Goodwill, 1,000 Googlers plan to be available to do career coaching over the next three years. Tech can seem intimidating. But we’ve found that having role models and people right in front of you can make the journey seem much easier.  We think our philanthropy has to be paired with our people to be effective. We hope that 1 million hours can help make a difference.

At the end of the day, we make the most progress by working together. What you here in Pittsburgh and what people across America do with our tools and resources is what counts. We don’t have all the answers. The people closest to the problem are usually the people closest to the solution. We want to help them reach it sooner.

I said earlier how Pittsburgh amazed me when I first arrived here. And I feel that more than ever today. I’m excited to see all the ways the people of this city will build a future that works for them, and for everyone.

Be inspired by the 2017 Google Business Group storytelling contest winners

What do Indonesia, Nepal, and the Philippines have in common? They’re home to the four winners of Google Business Group’s 2017 “Story Search” contest. Every year, as a part of our effort to spotlight entrepreneurs who’ve taken their businesses online, we invite thousands of our global Google Business Groups (GBG) members to participate in a storytelling competition and share how the Internet and technology empower them to do extraordinary things.

This year’s winners were selected from nine global finalists. We’re especially thrilled to see a common theme uniting each of these businesses: a socially-conscious mission. The winners inspire us all with how they run their businesses for the benefit of others.


These four businesses stood out among submissions we received from GBG members and independent entrepreneurs across 17 countries.  All four will have the opportunity to  travel to our headquarters in Mountain View, California for Google I/O in 2018 where they’ll get to meet tech thinkers, innovators, and business leaders. They’ll also be spotlighted in videos that document their stories, so stay tuned for those in an upcoming blog post.

Fadli Wilihandarwo

Fadli Wilihandarwo giving a lightning talk at the GBG Summit in Singapore


Previous winners have gone on to become impactful leaders. Fadli Wilihandarwo is the founder of Pasienia and was one of last year’s finalists. Today he is a GBG Manager for Jogjakarta, Indonesia and did a lightning talk about his chapter at the first-ever GBG Global Summit in Singapore this past September.

Glorypearl Dy

Glorypearl shared insights about her journey as an entrepreneur with fellow GBGers, like Věrka Koukalová, GBG manager in Prague.

Glorypearl Dy was a finalist in 2014 and the founder of Switotwins. She’s now a GBG Manager in Davao, Philippines. I’m proud they are both sharing their knowledge with others and empowering the next generation of business owners. We hope you feel as inspired as we are by this year’s winners and all of the GBG leaders globally.

GBG at Marina Bay
We recently hosted our first-ever worldwide GBG summit in Singapore. The summit included over 95 GBG members, representing 65 chapters from 27 countries around the world. Here, GBGers are taking a break from the conference to explore Singapore's iconic sites.

Small business success at National Entrepreneurs Week in Mexico

Yesterday, the small business team at Google went to Mexico for National Entrepreneurs Week. It was exciting to hear stories about how some of Mexico’s four million small businesses—the second largest number in Latin America—are using the internet to succeed and grow. Let’s look at three ways these business owners have turned their passion into their life’s work.

Turning handmade clothes into a reliable income

Someone Somewhere helps indigenous women turn their craft—making clothes–into a reliable income. The organization uses Google My Business, a free way to create and enhance your business listing on Search and Maps, to help these women reach new customers and sell their art to people from Chiapas and Puebla to Baja, California. By adding inspiring photos, updated info, and more, business owners can make connections with their customers and earn their trust.

Google My Business now allows you to share updates on Search and Maps with Posts. If your menu changes, you have a seasonal sale, or you’re open for special hours on the holidays, you can post about it. Businesses that already use Posts are seeing great results—La Casa del Mendrugo, a restaurant in downtown Puebla, Mexico, got more than 80,000 views from a single post about their business.

A local florist created a striking website in under 10 minutes

Flores de Oaxaca used our free website builder to create an eye-catching site in under 10 minutes. And they are in good company, with the 90 thousand websites we’ve helped small businesses in Mexico build. By using the information from your Google My Business listing and providing simple templates, we make it easy to get your mobile-ready website up and running.

Having a website opened up a new world for us. Dora Isabel Founder of Flores de Oaxaca

A baker uses ads to connect with new customers

Once a business has a complete listing and an eye-catching website, it can reach more interested customers online with ads. When Pasteles Increibles started using AdWords Express, they went from getting 2 calls a day to getting 50.

AdWords Express helps small businesses set up a custom ad campaign in 15 minutes, and lets you choose the real-world results you want—calls, in-store visits, or website actions.

Small businesses have as many unique backgrounds and goals as the people running them. They use what makes them different to become the lifeblood of their communities, bringing jobs and character to the places in which they thrive. And I believe that together we can do more. Juntos podemos hacer más.

Small business success at National Entrepreneurs Week in Mexico

Yesterday, the small business team at Google went to Mexico for National Entrepreneurs Week. It was exciting to hear stories about how some of Mexico’s four million small businesses—the second largest number in Latin America—are using the internet to succeed and grow. Let’s look at three ways these business owners have turned their passion into their life’s work.

Turning handmade clothes into a reliable income

Someone Somewhere helps indigenous women turn their craft—making clothes–into a reliable income. The organization uses Google My Business, a free way to create and enhance your business listing on Search and Maps, to help these women reach new customers and sell their art to people from Chiapas and Puebla to Baja, California. By adding inspiring photos, updated info, and more, business owners can make connections with their customers and earn their trust.

The story of the organization, Someone Somewhere

Google My Business now allows you to share updates on Search and Maps with Posts. If your menu changes, you have a seasonal sale, or you’re open for special hours on the holidays, you can post about it. Businesses that already use Posts are seeing great results—La Casa del Mendrugo, a restaurant in downtown Puebla, Mexico, got more than 80,000 views from a single post about their business.

A local florist created a striking website in under 10 minutes

Flores de Oaxaca used our free website builder to create an eye-catching site in under 10 minutes. And they are in good company, with the 90 thousand websites we’ve helped small businesses in Mexico build. By using the information from your Google My Business listing and providing simple templates, we make it easy to get your mobile-ready website up and running.

Having a website opened up a new world for us. Dora Isabel
Founder of Flores de Oaxaca

A baker uses ads to connect with new customers

Once a business has a complete listing and an eye-catching website, it can reach more interested customers online with ads. When Pasteles Increibles started using AdWords Express, they went from getting 2 calls a day to getting 50.

Story of Pasteles Increibles

AdWords Express helps small businesses set up a custom ad campaign in 15 minutes, and lets you choose the real-world results you want—calls, in-store visits, or website actions.

Small businesses have as many unique backgrounds and goals as the people running them. They use what makes them different to become the lifeblood of their communities, bringing jobs and character to the places in which they thrive. And I believe that together we can do more. Juntos podemos hacer más.

Manage your business listing without leaving Google Search

Businesses succeed and grow when they reach new customers online. With more than 80% of people searching the web to find local information,1 it’s important to have a high quality presence that showcases what makes your business unique. When people get to know your business, they are more likely to become customers. Businesses with complete listings on Google are twice as likely to gain customer trust,2 38% more likely to attract in-store visits, and 29% more likely to see a purchase.3

That’s why we’ve created a simple, easy-to-access business dashboard right in Google Search. Just find your business on Google Search, and you can complete and enhance your listing, share photos and posts related to your business, and see how many views you’re getting.

5

Now business owners can manage their online presence right from Google Search:

  • Add or correct business information, post updated hours, and more.
  • Post on Google and stay engaged with your customers.
  • Share photos that make your business stand out.
  • See how many views your listing gets, and easily access detailed information about your listing’s performance.
  • Know when users upload photos of your business.
  • Quickly take the most important actions to complete and enhance your business listing.
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How does it work?

1. Find your business on Google Search and you will see a new, simple menu right above the search results. If you’re not seeing the menu, make sure you’re logged in with your business account.

2. Click the edit button, and the fields you can edit will be highlighted. You can update your information and upload photos directly.

1 Consumer Barometer 
2 Google/Oxera, The Benefits of Complete Business Listings, Dec 2014

3 Ipsos MORI, Impact of Search Listings for Local Businesses, Aug 2014