Tag Archives: Google Ad Manager

Five ways to protect your ad-supported connected TV experiences

The growth of connected TV (CTV) continues to transform the television experience, offering viewers new premium content and more ways to watch that content on a variety of streaming services and platforms. With an estimated 76% of US households owning a CTV and viewers streaming more content from their homes than ever before, programmers, distributors, and marketers are all focused on reaching TV audiences with relevant messages. Increasingly, this means through programmatic ads, which offer scale, efficiency, and automation, while maintaining the quality of premium CTV inventory. But because CTV is still an evolving technology with an array of devices and platforms, it’s led to challenges in developing industry standards, which doesn’t just hinder the ability for CTV inventory to be sold programmatically—it also leaves the medium vulnerable to fraudulent activity. This can create risks for the entire ads ecosystem and lead to poor advertising experiences for viewers.

Protecting our partners, advertisers, and users is our top priority and Google Ad Manager’s connected TV solutions were built with this in mind. To further help our TV programmer and distributor partners protect their ad-supported CTV experiences, my team and I have put together a best practice guide based on years of experience helping the TV industry navigate and succeed with new digital technology. Below is an overview of five best practices that can help you safely monetize your CTV inventory at scale.

1. Integrate with industry standards to protect and scale CTV monetization

While many industry standards are still being developed for CTV, we’ve worked closely with the Interactive Advertising Bureau (IAB) and the Media Rating Council (MRC) to build and integrate new CTV standards as they become available. Integrating with industry standards where possible helps ensure that your CTV inventory is eligible for programmatic campaigns and delivering high-quality ad experiences. For example, Google Ad Manager’s Dynamic Ad Insertion is the first server-side ad insertion solution to be accredited by the MRC for its client-initiated impression measurement of video ads on live and video on-demand (VOD) content. Ad Manager also supports the IAB Tech Lab’s Identifier for Advertising (IFA) Session ID, which offers an industry standard for CTV frequency capping and reach measurement, and is similarly supported by media-buying platforms like Display & Video 360.

2. Verify your CTV inventory to ensure it’s authentically represented

An important factor to monetizing CTV inventory is verifying that it is authentically represented, which makes your inventory more valuable to advertisers and helps protect it from fraudulent activity. A best practice for verifying CTV inventory through your advertising technology partner is to leverage its software developer kit (SDK), which offers built-in inventory safeguards and is typically recommended over tag-based solutions. Google Ad Manager offers the Interactive Media Ads (IMA) SDK, which helps protect your CTV inventory and reduces the risk of fraud by verifying that impressions for live and VOD content are legitimate.

3. Pass CTV inventory signals to grow advertiser demand

To maximize the value of your inventory and grow advertiser demand, pass programmatic signals when possible, particularly those that reflect viewability, brand safety, and demographics. Sharing this information further increases your ability to protect your CTV inventory and authentically represent it across programmatic demand channels. With Google Ad Manager’s IMA SDK, partners are able to securely pass key programmatic signals like App Name/ID, App/Bundle ID, IFA, Player Size, content signals, and more. We also offer inferred viewability measurement for CTV inventory as an interim solution until a viewability standard is in place, which makes your inventory eligible for advertising campaigns that have viewability goals.

4. Choose technology providers with safeguards and scale

Delivering a good advertising experience while protecting your inventory hinges on working with the right technology providers. Make sure your technology providers offer scalable high-capacity infrastructure, safeguards to prevent data leakage, features built specifically for CTV, and global support for live and VOD content. Live content is especially high-stakes as it oftens has millions of concurrent viewers and requires creatives to be transcoded quickly for viewers’ devices and bandwidth settings. To help our partners monetize live and VOD content safely and effectively, Google Ad Manager offers global infrastructure, world-class support for live and on-demand content, built-in safeguards with our IMA SDK, and CTV-specific features like Smarter Ad Breaks, Dynamic Ad Insertion, and Programmatic Guaranteed.

5. Audit and validate your CTV ad request setup

Regular reviews of your CTV ad request setup can help you effectively monetize your CTV content. We recommend validating your CTV setups by establishing recurring audits with your technology team to review your device-specific video players and deployments. Protect your CTV inventory by running an audit to ensure HTTPS is enabled on ad requests, that your signal quality is high, and that you’re actively monitoring campaign performance. My team of TV platform specialists offer ongoing audit support and can help you conduct regular reviews of your CTV ad request setup to ensure you’re able to maximize CTV revenue.

Download our protecting your ad-supported CTV experiences at scale guide to learn more about having the right protections in place. If you want more details on how Google Ad Manager is providing safe, scalable, and flexible CTV monetization solutions, please reach out to your Google representative or contact us here.

Source: The Official Google Blog

Helping global publishers accelerate business growth

Since launching the Google News Initiative in 2018, we’ve worked with news organizations of all sizes as they’ve adapted to the challenges of an increasingly digital world, which has impacted their business models and consumer behavior. Programs like our GNI Labs have helped publishers tackle specific business challenges, like digital subscriptions, advertising and data, while tools like News Consumer Insights have helped thousands of newsrooms grow their audiences online.

During this time, we’ve learned from our partners that the shift to digital doesn’t happen overnight. It takes months and even years of hard work to attract and develop digitally-minded talent, adopt data-driven thinking and build an audience-first culture. Through the GNI, we want to support publishers with this transition.

That’s why today, we’re introducing a global program to help news publishers navigate the complexity of digital transformation. The GNI Digital Growth Program is a free program aimed at helping small and mid-sized news publishers around the world develop the capabilities required to accelerate the growth of their businesses online. The program is informed by the lessons learned from GNI projects and programs, and was built in collaboration with industry experts including FT Strategies, FTI Consulting and Mather Economics, plus news industry associations including INMA, Local Media Association and WAN-IFRA.

The GNI Digital Growth Program will initially focus on five topic areas: Reader Revenue, Audience Development, Advertising Revenue, Data and Product. Our curriculum includes playbooks full of real-world examples, interactive exercises to help solve business problems, workshops to bring these lessons to life and Labs to provide hands-on advisory support. At first, we’re focusing on our Reader Revenue pillar, with other topic areas coming over the next few months. Participating publishers can anticipate access to:

A comprehensive playbook that offers publishers strategies and real-world examples to help with building and optimizing a reader revenue model
A set of interactive exercises, including an Opportunity Sizing exercise to help publishers estimate their potential reader revenue opportunity, a User Funnel diagnostic to identify areas for improvement across key reader revenue performance metrics and a Goal Setting exercise to build a plan for long-term reader revenue growth
Workshops led by top industry experts offering business recommendations
GNI Labs which provide a group of publishers with personalized support and one-on-one coaching from our industry partners

Publishers can access the free playbooks and exercises at any time on our online hub. The workshops are available on a first-come-first-served basis, while Labs will be available upon application. To sign up for our first series of workshops, please visit our GNI Digital Growth Program page.

This program builds on our recently launched edition in Europe. We’ve now expanded to ten languages: English, Spanish, Portuguese, French, Italian, Polish, German, Korean, Japanese and Bahasa Indonesia. And as the curriculum evolves over time, we will introduce specialty sessions for publishers, such as Print-to-Digital Transformation and Digital Startups.

Google has long invested in supporting news organizations as they adapt their business models in an evolving media landscape. That’s why widely sharing our findings with the news industry has always been a cornerstone of the Google News Initiative’s approach. Through the GNI Digital Growth Program, we look forward to working with more news companies to think differently about their digital business, unlock new revenue opportunities and build sustainable growth online.

Source: The Official Google Blog

Powering live events with Ad Manager’s Dynamic Ad Insertion

In our new reality of live events—whether it’s sports, concerts, or performances—we enjoy the excitement from the comfort and safety of our own homes. Over-the-top (OTT) streaming has become even more important during this time, offering viewers access to relevant information and entertainment on a variety of devices. But delivering a great viewing experience during live events can be especially challenging for the ads ecosystem, since there can be millions of concurrent viewers, unknown commercial break times, and ad request spikes that occur simultaneously. This can make it difficult for the ads ecosystem to scale with the high demand of viewership spikes, which can lead to choppy ads, repetitive ads, or house or slate placeholder ads—all resulting in a poor user experience.

With an uptick in live streaming as more sports events resume globally, we’re announcing new features in Google Ad Manager’s Dynamic Ad Insertion (DAI) to help programmers, distributors, and sports leagues power their live events with seamless, broadcast-quality ads across screens. This includes working closely with our partners, like Asahi Television Broadcasting Corporation (ABC TV), Major League Baseball (MLB), NASCAR, SonyLiv, Univision, and World Wrestling Entertainment (WWE) to power their live sports events with relevant ads.

Deliver high-quality ad experiences at scale with DAI Prefetch

Google Ad Manager’s DAI, which is the first server-side ad insertion (SSAI) solution to be accredited by the Media Rating Council (MRC), is launching DAI Prefetch for live events. This feature uses a 2-staged approach, first allowing partners to prefetch a portion of their next ad break, say the first ad for each viewer, at the end of the prior ad break. Then, when the ad break begins, Ad Manager serves the first ad that was prefetched and in parallel fetches the subsequent ads based on information such as ad break duration or custom parameters related to events in a game like a goal or touchdown. DAI Prefetch distributes ad requests more evenly and accommodates longer ad decisioning times, which helps solve for surges in traffic during live events. This enables partners to deliver a high-quality ad experience to millions of concurrent viewers while maximizing fill rates and revenue, and increases the ability for the broader ads ecosystem to handle the scale of large live events.

Sports partners globally like SonyLiv and ABC TV (JP) are using Dynamic Ad Insertion with prefetch to successfully monetize their live events. SonyLiv uses DAI to deliver ads to its livestream viewers across screens, including for its India tour of West Indies 2019 cricket match. And ABC TV uses DAI and DAI Prefetch to power ads for livestream events, including their Japanese National High School Baseball Championship Tournament known as Summer Koshien.

“We were able to use DAI to provide a quality user experience and absolutely no buffering—even with sudden traffic spikes during the live event,” says Yasuharu Ikeda, Section Chief of Content Strategy Department, General Programming Division at ABC TV.

Grow demand with Early Break Notification API

We’re also launching an Early Break Notification API in Ad Manager’s DAI to make it easier for partners to use real-time ad break data to monetize live events. This API lets partners send ad break data to Ad Manager, such as program information from SCTE-35 or custom parameters, in advance of an ad break so that they can deliver relevant ads and adhere to brand safety requirements. Data may include program ID, break number, or custom parameters such as whether the ad break is at half-time or the end of a game. This enables partners to deliver ads based on these circumstances, such as a food delivery ad, sponsorship ad, or an ad based on who won the game. Sending ad break data in advance also provides additional ad decisioning time across programmatic demand sources, which is especially important during live events and can help partners increase fill rates. Partners can use DAI Prefetch and Early Break Notification API together to optimize for a great viewing experience while maximizing yield.

Resuming live streamed sports with our partners

Google Ad Manager’s DAI has already delivered relevant ads to more than 1 million concurrent livestream viewers at the same time during multiple events, including during the recent UEFA Champions League final, which was broadcast by Univision and four of our other partners across three continents.¹ Now, as sports return and viewership grows as live streamed games become the primary way for fans to watch sporting events, we’re working closely with our partners to help them continue to deliver broadcast-quality viewing experiences with DAI.

Partners like NASCAR, WWE, Univision, and MLB are using DAI to power ads for their live sporting events. For example, NASCAR Digital Media uses DAI to deliver ads for its in-car camera streams on NASCAR.com during live races including the Daytona 500. WWE is planning to expand its use of DAI to power live events on its network. Univision is using DAI for its live broadcasts of UEFA League games and other sporting events. And MLB is using DAI on MLB.tv to power out-of-market live streamed games.

“With sports back in full swing, we’re using Dynamic Ad Insertion to deliver high-quality, relevant ad experiences to our fans across screens, whether they’re watching MLB.tv on TV, mobile or web,” says Jason Gaedtke, Chief Technology Officer, MLB.

To help our partners continue to identify the best way to use Dynamic Ad Insertion to power their live events, we’ve published a DAI best practice guide, which offers implementation and live event best practices. As more live events resume, we’ll be ready to provide our partners with advanced technology, global support, and best practices to grow their businesses.

¹Google Ad Manager Internal Data, Global, August 2019 - August 2020

Source: The Official Google Blog

Google integrates into IAB Europe TCF v2.0

Providing people with transparency and control over how their data is used—and ensuring their choices are respected—are key pillars of Google’s approach to developing advertising products. In a complex digital advertising ecosystem, we’re committed to supporting efforts to manage user consent and compliance through a standardized framework. That’s why by August 15, 2020, we’ll integrate our ads systems with the IAB Europe’s Transparency and Consent Framework (TCF) v2.0, in line with the switchover date from v1.0 set by the IAB Europe.

As a member of IAB Europe's TCF Working Group, we contributed to the development of TCF v2.0. This new framework standardizes the process of gathering, managing and communicating user permissions for how their information may be used in the advertising supply chain. Most significantly, it means that people can make choices on a per vendor and per purpose basis, and this choice will be respected in the ads that are served by all participating platforms. With improved interoperability, publishers and marketers using TCF v2.0 have more control and flexibility about how they integrate and collaborate with their technology partners, including Google.

To support our partners with the transition, we will give them a 90-day grace period from August 15 to ensure their implementation is working properly and meeting our policy requirements.

Our integration with the TCF v2.0 applies to ads we serve on publisher inventory and not Google owned and operated inventory, for which consent is obtained through our own consent flows. The integration also doesn’t change any of our policies for publishers or marketers, including our EU User Consent Policy, which helps ensure users have transparency into and control over how their data is being collected and used to serve personalized ads.

It is up to our partners whether they choose to use TCF v2.0. Publishers can still continue to work with Google independently by using the Ad Technology Provider controls we launched in 2018 across Ad Manager, AdSense and AdMob. Marketers can still continue to work with Google independently by using the features launched in 2018 across Google Ads and Display & Video 360. These controls will continue to function outside of the TCF v2.0.

This integration marks the successful collaboration across our industry for a standardized framework that combines both ease of use and interoperability, and will give people greater control over how their data is used.

Source: The Official Google Blog

Listen up: New features to grow your digital audio business

As people listen to more streaming music, digital radio, podcasts, and even text-to-speech news articles, publishers have an opportunity to grow their revenue from audio ads by revitalizing the century-old format with new technologies. Historically, audio advertising hasn’t kept pace with the online advertising world—often requiring publishers to sell audio ads directly or retrofit video ads into a digital audio ads format—resulting in poor listening experiences and limited publisher revenue.

To help publishers monetize their digital audio content, Google Ad Manager is expanding support for audio ads with new features like Dynamic Ad Insertion for audio, programmatic monetization, and new audio forecasting capabilities. With these new audio features, publishers gain opportunities to monetize their digital audio content, advertisers are able to reach more relevant audio audiences, and listeners can experience better quality ads.

Monetize seamlessly across formats

Google Ad Manager’s new audio features, currently in beta, allow publishers to develop a true cross-format monetization strategy across their audio, video, and display content. Partners can now manage all of their inventory in one place, making it easy to deliver the best ad format depending on how users engage with their content.

For example, if a person is interacting with a music streaming app on their phone or computer, Ad Manager can deliver a video ad. Or if the streaming service is running in the background, an audio-only ad can be served. Publishers can also use Dynamic Ad Insertion for their audio inventory to seamlessly insert ads into live audio streams across a variety of devices, no matter how someone is listening. These features help audio publishers deliver the right ad format to the right device at the right time, allowing them to provide a high-quality ad experience for users while maximizing revenue.

TuneIn, an audio streaming service that delivers live news, music, sports, and podcasts, uses Google Ad Manager’s new audio features to manage all of their inventory across formats. “We use Google Ad Manager to monetize all of our inventory programmatically across audio, display, and video. This has helped us to streamline our business by increasing operational efficiency, monetize more effectively, and provide a better user experience with more relevant ads,” says TuneIn’s Director of Monetization, Kellan Barker.

Grow advertiser demand with programmatic audio ads

Ad Manager gives partners flexibility to sell audio inventory any way they want—whether that’s through Programmatic Guaranteed, private auction, open auction, or direct sales deals. With new programmatic monetization capabilities, publishers are able to unlock advertiser demand for their audio inventory from Authorized Buyers, like Display & Video 360 and in the future Google Ads, so that they can increase fill rates and revenue. With new audio campaign settings, publishers can easily create audio-specific line items in Ad Manager and advertisers can create new audio campaign-types or use the audio Marketplace in Display & Video 360 to discover and secure ad inventory on high-quality audio content.

Spotify, one of the world’s most popular audio streaming companies, has taken a Programmatic Guaranteed-first approach to selling its streaming audio inventory. “Selling our audio inventory through Programmatic Guaranteed has allowed us to bring parity between reservations and programmatic,” says Greta Lawn, Head of Global Automation Sales at Spotify. “It’s helped us make audio inventory available to more advertisers and grow revenue.”

Forecast audio inventory

We’re also launching new audio forecasting capabilities that break out audio from other formats, giving publishers insight into audio inventory availability and how audio ads are performing. Forecasting uses historical audio inventory data and takes into account seasonality to project how many audio impressions a publisher may have available, which can help them better plan and monetize their audio content.

These new audio features are just the beginning. For example, we're currently running a podcast ads pilot with AdSense partners, and will continue to explore podcast monetization solutions, so that publishers can grow revenue across this emerging format. We'll develop more audio monetization solutions for our partners as new audio formats arise, whether it’s podcasts, smart speakers, or other connected audio devices. Listen up for future audio updates!

Source: The Official Google Blog

Updates on our work to improve user privacy in digital advertising

Privacy is core to our work at Google, and to our vision for a thriving internet where people around the world can continue to access ad-supported content, while also feeling confident that their data is protected. But in order to get there, we must increase transparency into how digital advertising works, offer users additional controls, and ensure that people’s choices about the use of their data are respected—not worked around or ignored.

Today we’re sharing updates on our work in these areas, including new tools that provide people more information about the ads they see. We’re also introducing new resources for marketers and publishers that offer guidance on how to navigate today’s privacy environment, along with real-world examples from brands and media companies who are delivering effective, privacy-forward ad experiences that use data responsibly.

Greater transparency, more control

For many years Google has offered a feature called Why this ad, where from an icon in a digital ad, users can get more information on some of the factors that were used to select the ad for them, or choose to stop seeing that ad. There are over 15 million user interactions per day with Why this ad as people seek to learn more about and control the ads they see, and we recently extended this feature to ads on connected TVs.

Over the next few months, we’ll be making improvements to the experience with a new feature called About this ad, which will also show users the verified name of the advertiser behind each ad. About this ad will initially be available for display ads purchased through Google Ads and Display & Video 360, and we’ll bring it to other ad surfaces throughout 2021.

Our commitment to increase transparency and offer users more control goes beyond the ads Google shows. Due to the complexity of the digital ads ecosystem and the large number of entities involved, it’s typically not clear to users which companies are even involved in showing them an ad. To provide people with detailed information about all the ads they see on the web, we’re releasing a new tool called Ads Transparency Spotlight, now available to try out as an alpha extension from the Chrome Web Store. We’ll continue to improve this extension based on feedback from users, and over time we expect to offer additional disclosures about ads, as well as introduce controls. Our hope is that other technology providers will build similar transparency and control capabilities into the experiences they offer as well.

Evolving the ad-supported internet

Chrome continues to explore more privacy-forward ways for the web browser to support digital ads with the Privacy Sandbox open standards initiative. As part of the Privacy Sandbox, several proposals have been published for new APIs that would solve for use cases like ad selection, conversion measurement, and fraud protection in a way that doesn’t reveal identifying information about individual users. One of the proposed APIs, for trust tokens that could combat ad fraud by distinguishing between bots and real users, is now available for testing by developers, and more will move to live testing soon.

Once these approaches have addressed the needs of users, publishers and advertisers, Chrome plans to phase out support for third-party cookies. These proposals are being actively discussed in forums like the W3C. Our ads team is actively contributing to this dialog—as we encourage any interested party to do—and we expect to incorporate the new solutions into our products in the years ahead.

We’re also exploring a range of other approaches to improve user privacy while ensuring publishers can earn what they need to fund great content and advertisers can reach the right people for their products. For example, we support the use of advertiser and publisher first-party data (based on direct interactions with customers they have relationships with) to deliver more relevant and helpful experiences—as long as users have transparency and control over the use of that data. What is not acceptable is the use of opaque or hidden techniques that transfer data about individual users and allow them to be tracked in a covert manner, such as fingerprinting. We believe that any attempts to track people or obtain information that could identify them, without their knowledge and permission, should be blocked. We’ll continue to take a strong position against these practices.

Much of the recent conversation about improving the privacy of digital ads has been focused on the web, but there are a range of environments in which people engage with digital ads. Our technical approach and the implementation details may vary based on the unique characteristics of each, but our vision to uplevel user privacy while preserving access to free content is consistent across web, mobile app, connected TV, digital audio—and whatever the next area to emerge may be.

Guidance for advertisers and publishers

The future state of digital advertising promises new technologies, new standards, and better, more sustainable approaches, but it will take some time to get there. We recognize the unease that many in the industry feel during this period of transition. While there is certainly more change on the horizon, it’s critical that marketers and publishers do not wait to take action.

To help you prepare, we’ve assembled a number of recommendations for marketers and publishers to consider today. From best practices for building direct relationships with your customers and managing data, to tips for evaluating your partner and vendor relationships, to actionable examples for using machine learning and the cloud, these playbooks offer practical guidance and numerous real-world examples of companies that are successfully navigating today’s changing privacy landscape.

We’ll continue our work to move the digital ads industry towards a more privacy-forward future. In the meantime, make sure your organization is having an active discussion about privacy and that you are taking steps now to plan for what lies ahead.

Source: Google Ads & Commerce

Take control of how data is used in Google Analytics

Rising consumer expectations and changing industry regulations have set higher standards for user privacy and data protection. This has led many businesses to revisit how they are managing data in their Google Analytics accounts. To help, Analytics provides businesses with a variety of features to control how their data is used. Here is an updated overview of controls in Analytics that govern how data is collected, stored, and used–all of which can be adjusted at any time.

Three ways businesses can manage data in Google Analytics:

E02557942-Google-GMP-Control-&-Protect-Blog-Graphic-Jul20-v02_InlineImages1_GoogleKeywordBlogHeader.png

Control the data settings in your account

You can access various settings in your Analytics account to control how you collect, retain, and share data.

Decide if you need to accept the Data Processing Terms.

The optional Data Processing Terms are meant for businesses affected by the European Economic Area General Data Protection Regulation (GDPR), the California Consumer Privacy Act (CCPA), and other similar regulations. You can review and accept the terms if needed in your Analytics account, under Account Settings.

Anonymize IP addresses for your Web property.

When you enable IP anonymization in your Web property, Analytics will anonymize the addresses as soon as technically feasible. This may be useful for you to comply with your company’s privacy policies or government regulations. For Apps properties and App + Web properties, IP anonymization is enabled by default.

Disable some or all data collection.

You also have the ability to partially or completely disable data collection for any of your Analytics properties. Chrome users have the ability to opt out from data collection using the Analytics opt-out Add-on.

Set the data retention period.

You can select how long user-level and event-level data is stored by Analytics, and whether new events can reset that time period. Once that amount of time has passed, the data will be scheduled for automatic deletion from your account and Google’s servers.

Select what data you share with your support team and Google.

The data sharing settings allow you to customize whether to share Analytics data with Google, including whether to allow Google technical support representatives and Google marketing specialists to access your account when you want support using the product or performance recommendations.

Review your Google signals setting.

The Google signals setting allows you to enable additional features in Analytics like remarketing, demographics and interests reports, and Cross Device reports. You can also further customize this setting to keep Google signals enabled for reporting while limiting or disabling advertising personalization.

Choose whether your data is used for ads personalization

Digital advertising helps you reach people online and drive conversions on your app and website. When you enable ads personalization in Analytics, for example by activating Google signals, you gain the ability to use your Analytics audiences to personalize your digital ads which can improve the performance of your campaigns. You can customize how your Analytics data is used for ads personalization.

Control ads personalization for your entire Analytics property.

You can choose to disable ads personalization for an entire property, which will cause all incoming events for that property to be marked as not for use in ads personalization. You can manage this in the property settings of your account.

Control ads personalization by geography.

If you need to set the ads personalization setting for your property at the geographic level, you now have the ability to enable or disable this setting by country. And in the United States, you can adjust the setting at the state level.

Blog-geo-ads-personalization 0723.png — Allow or disallow ads personalization by state in the United States

Control ads personalization by event type or user property.

In App + Web properties, you can adjust the ads personalization setting for a specific event type or user property. For example you can exclude specific events or user properties from being used to personalize ads and only use that data for measurement purposes.

Control ads personalization for an individual event or session.

You can also manage whether an individual event or session is used for ads personalization. For example, if you need to obtain consent before enabling the setting you can dynamically disable ads personalization at the beginning of the session and on each subsequent event until consent is obtained.

Independent of these ads personalization controls that Analytics offers to advertisers, users can control their own ads personalization setting for their Google account. Once they've turned off this setting, Google will no longer use information about them for ads personalization.

Remove data from Analytics

You can remove your data from Analytics for any reason and at any time. You can request the data to be deleted from the Analytics servers or delete information for a single user.

Request data to be deleted.

If you need to delete data from the Analytics servers, you can submit a request for its removal. There is a seven-day grace period starting from the time you make the request before Analytics will begin the deletion process. All administrators and users with edit permission for your account will be informed of your request and have the ability to cancel the request during the grace period. Similar functionality will be available in App + Web properties soon.

Delete data for individual users.

You are able to delete a single user’s data from your Analytics account. If you have edit permission for the account, you can do this through the User Explorer report in Web properties or the User Explorer technique in the Analysis module in App + Web properties. Data associated with this user will be removed from the report within 72 hours and then deleted from the Analytics servers in the next deletion process. Your reports based on previously aggregated data, for example user counts in the Audience Overview report, won’t be affected. If you need to delete data for multiple users, you can use the Analytics User Deletion API.

Delete a property.

If you have edit permission, you can delete a property from your Analytics account. Your property and all the reporting views in the property will be permanently deleted 35 days after being moved to the Trash Can. Once deleted, you are not able to retrieve any historical data or reinstate reports.

All of the above features are available to use right now. For more information, please visit the Help Center.

We hope that you found this overview of current controls helpful. Google Analytics is continuously investing in capabilities to ensure businesses can access durable, privacy-centric, and easy to use analytics that work with and without cookies or identifiers. Please stay tuned for more in the coming months.

Source: The Official Google Blog

Helping publishers manage consent with Funding Choices

Consent management, or the process of gathering and managing user privacy and data choices, has become increasingly important as more regions around the world enact privacy regulations. For publishers to continue funding their businesses with advertising, while respecting the privacy of their users, many are implementing a consent management solution.

To help publishers gather and manage consent for the European General Data Protection Regulation (GDPR) and opt-out requests for the California Consumer Privacy Act (CCPA), we’re adding new features to Funding Choices, our Consent Management Platform (CMP). These new features allow publishers to communicate with users for GDPR and CCPA purposes, so that they can monetize their content online in a privacy-focused way. They also build on Funding Choices’ existing capabilities that enable publishers to recover revenue lost toad blockers and seek user consent for ads personalization.

Gather consent for GDPR with the IAB Europe's TCF v2.0

Funding Choices is integrating with the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) v2.0, which standardizes the process of gathering consent for GDPR. In advance of Google’s integration into the framework, publishers can start testing new IAB Europe TCF v2.0 messages today. This European industry standard offers a common language for publishers to gather, manage, and communicate user consent for personalized ad serving and other purposes such as ads measurement, providing transparency and consistency across the advertising ecosystem.

With Funding Choices, publishers who choose to use the IAB Europe TCF v2.0 standard will be able to create consent messages that match the look and feel of their website or app, display the messages to users located in EU and UK regions, and communicate user privacy selections with advertising partners. As Funding Choices is integrated with Google Ad Manager and AdMob, user choices will be automatically communicated to and respected by our publisher ad servers.

Gather opt-out requests for CCPA

In addition to GDPR, Funding Choices now offers publishers a way to communicate with users in California to give them the ability to opt out of the sale of their personal information under CCPA. Funding Choices uses the IAB's CCPA Compliance Framework to communicate users’ opt-out choices, providing publishers with a standardized approach to manage opt outs from users in this region.

Similar to how it works for GDPR, Funding Choices detects when a user from California visits a website, shows a CCPA message that allows the user to opt out of the sale of their personal information, and communicates the user’s choices with the publisher’s advertising partners. Funding Choices’ CCPA messaging capability is integrated with Ad Manager for desktop and mobile web, so that user choices are automatically respected by Ad Manager on these properties.

Grow revenue in a privacy-focused way

Funding Choices makes the process of gathering and managing consent easy. It allows publishers to communicate with users and give them more transparency and control over how their data is being used. This makes it possible for publishers to continue to fund their content with advertising in a way that respects user choice and privacy.

Funding Choices is simple to use and free for publishers who have an Ad Manager or AdMob account. To make it easy for partners to sign up for Funding Choices, we’ve added a new button directly in the Ad Manager and AdMob user interfaces called “Manage consent with Funding Choices.”

As new privacy regulations arise, we’ll continue to evolve our consent management solution and help our publishing partners navigate user privacy decisions in a transparent way. We remain committed to helping our partners monetize their content and grow their digital businesses for the future.

Please visit the Funding Choices website to learn more.

Source: The Official Google Blog

How our display buying platforms share revenue with publishers

In this post, we explain how Google’s display advertising business works when advertisers and publishers choose to use our buy-side and sell-side services. Separately, we also looked at how top news publishers monetize their content using Google Ad Manager.

Over the years, we’ve continued to invest in our advertising technology to deliver products that help publishers and advertisers sell and buy display ads online. The products we’ve built have helped the digital advertising market grow and keep the internet open and free to everyone.

Across the ad tech industry, thousands of companies work together to show digital ads across the web. Here’s a look at how display advertising works and how ads flow from buyers to sellers every day.

Recently, some have estimated that as much as half of the revenue from display advertising is kept by the advertising technology providers themselves. We can't speak for the many other companies in this space, but that is not the case for Google.

Even when ads flow through both our buy-side and sell-side services, publishers receive most of the revenue. In fact in 2019, when marketers used Google Ads or Display & Video 360 to buy display ads on Google Ad Manager, publishers kept over 69 percent of the revenue generated. And when publishers use our Ad Manager platform to sell ads directly to advertisers, they keep even more of the revenue.

A large portion of the revenue we keep from our display advertising products goes to defray the costs of running a complex and evolving business, including building and maintaining state-of-the-art data centers, investing in cutting-edge computer science research to identify the most useful and relevant ads, and enabling innovations that increase publisher revenue, maximize advertiser return on investment, and keep the web free and open for everyone.

To help illustrate how our ad tech solutions work, below are two of the most common ways advertisers buy ads using our services.

Display advertising purchased with Google Ads

Every day, millions of advertisers, including many small to emerging businesses, use our Google Ads product to buy search ads, ads that appear on YouTube, and display ads that appear on non-Google websites and apps. Advertisers that choose this platform do so because it makes the process of buying digital advertising easy and effective.

When advertisers use Google Ads to buy display ads, the vast majority only pay Google when a user takes an action after seeing their ad, such as clicking on the ad, filling out a form or making a purchase. Though Google only charges these advertisers when a user takes an action, we always pay publishers for their ad space sold via Ad Manager. To enable this dynamic, our technology evaluates every impression and converts the advertisers’ business objectives to cost-per-mille (CPM) bids in advertising auctions to buy publisher ad inventory. By taking on the risk of showing ads to users—regardless of whether the user takes the action the advertiser wants—Google Ads helps buyers and sellers more efficiently pay and earn in ways that best suit their businesses.

In 2019, publishers using Ad Manager kept over 69 percent of the total amount advertisers paid when using Google Ads to buy their display inventory. Because Google Ads does not charge advertisers for most impressions, it does not have a fixed per-impression fee. Instead, Google’s share of revenue varies over time based on various factors, including the advertisers’ specified objectives, the types of display ads they choose to run and how users respond to them.

Display advertising purchased with Display & Video 360

Google also works with large brands and their agencies to help them execute complex display advertising strategies and campaigns. These advertisers often use our Display & Video 360 enterprise software to reach consumers around the world.

Most advertisers that choose this platform buy digital ads in many different formats, on many different properties—well beyond the publisher websites and apps that use Ad Manager. Using Display & Video 360, these advertisers can buy ads on more than 80 publisher or sell-side platforms including AT&T, Comcast, Index Exchange, OpenX, Rubicon Project, MoPub and others. Our standard rate for advertisers using Display & Video 360 to purchase display ads is 15 percent.

Many publishers choose to use multiple sell-side platforms to sell their programmatic inventory to advertisers. When an advertiser uses Display & Video 360 to buy inventory from a publisher that uses Ad Manager, publishers keep over 69 percent of the total amount advertisers paid.

Display-Video-360-to-Ad-Manager-6_23_2020

We invest in our systems to support the open web

Although we don’t know what other companies charge, we’ve shared our pricing to provide clarity into how our display business works. By helping businesses large and small reach customers, we can help publishers fund their content online and contribute to sustaining the ad-supported web for people around the world.

*Figures presented in this post reflect the fees retained by Google and the revenue shares Google pays to publishers, and do not include fees that may be paid to other platforms and services. Amounts are not prepared in accordance with U.S. generally accepted accounting principles (GAAP).

Source: The Official Google Blog

A look at how news publishers make money with Ad Manager

In this post, we analyze how top news publishers monetize their content using Google Ad Manager, and how much revenue they retain. In a separate article, we explain how Google’s display advertising business works when advertisers and publishers choose to use our buy-side and sell-side services.

Thousands of news publishers around the world use Google Ad Manager to run digital advertising on their websites and apps. News companies tell us they choose our ad management platform for its performance, controls and ability to integrate with hundreds of third party advertising technologies to help them earn the most revenue for the ad space they sell.

We work hard to ensure our platform helps publishers succeed, so people around the world have access to high-quality news and information online. To illustrate how news publishers use our platform to monetize, we recently looked at the 100 news publishers globally with the highest programmatic revenue generated in Ad Manager. We then ran an analysis focused on the average fees retained by Ad Manager across those publishers’ digital advertising businesses.

While the business model of each news organization is unique, this data provides clarity into the different ways major news publishers monetize their content when they use Ad Manager, and how much Google retains from the services we provide. A large portion of the revenue we keep funds the costs of running this business. Our ongoing investments in this space include development and maintenance of data centers around the world as well as advancements in machine learning and product innovations that increase publisher revenue and contribute to the open and free internet.

In analyzing the revenue data of those top 100 news organizations, we found that on average, news publishers keep over 95 percent of the digital advertising revenue they generate when they use Ad Manager to show ads on their websites. This analysis reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services.

Click on the image below to view the full size graphic.

News-Publisher-Revenue-Ad-Manager-6-23-2020

News publishers use Ad Manager to facilitate direct sales and deals with other platforms

Publishers run their digital advertising businesses with Ad Manager in two primary ways: directly managed sales (including direct sales to advertisers and deals with other ad tech platforms) and programmatic sales with Ad Manager.

The majority of news publishers’ digital advertising revenue comes from ad sales managed by their own teams. This includes publishers’ direct sales to advertisers and agencies. For example, news publishers sell ad space directly to advertisers, who want specific placements on their sites, like the top of the homepage. Publisher sales teams also negotiate deals with other ad tech platforms like ad exchanges, ad networks and header bidding providers.

When news publishers sell inventory via direct sales or other ad tech platforms, they can use our ad serving technology in Ad Manager to deliver the ad on their website. As the publisher does the majority of the work when an ad is shown from one of these sources, we charge a minimal ad serving fee for the service we provide. When ads are sold this way, news publishers keep over 99 percent of the revenue.

News publishers also sell programmatically with Ad Manager

The other way Ad Manager helps news publishers is by enabling programmatic ad sales. Programmatic ad sales allow publishers to sell more ad space than ever before, to millions of advertisers, many of which they would not have access to without this technology.

When news publishers sell ad space programmatically with Ad Manager, they have access to robust tools that allow them to manage the ads that appear on their site. For example, publishers can input the minimum price of their ad space, control the brands that can advertise, and indicate the types of ads they want to show, among other preferences. Ad Manager then finds the highest paying advertiser that meets the publisher’s requirements. When an ad is shown programmatically through Ad Manager, news publishers keep over 80 percent of the revenue.

We invest in Ad Manager to support our news partners

We built Google Ad Manager to help publishers monetize their content and grow revenue. Over the years, we’ve continued to invest in innovations that improve our technology, so news companies can earn more from digital advertising and create sustainable businesses. Alongside our product enhancements, our dedicated news team partners with publishers of all sizes to uncover new ways to adapt and grow their business with advertising. This helps keep the best of the internet open and free for all of us.

*The analysis in this post reflects the average fees retained by Ad Manager, and does not include fees that may be paid to other platforms and services. Amounts presented are not prepared in accordance with U.S. generally accepted accounting principles (GAAP).