Tag Archives: App Ads

Navigating the road ahead: How consumers are adjusting to COVID-19

COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now commonplace. The necessary measures taken to manage the pandemic have not only disrupted the global economy, but have also altered consumers’ interests, expectations, and purchasing behavior. These shifts are constant and they’re happening rapidly—and we want to help you navigate them. Today, we’ll share five key trends we’re seeing and provide helpful resources for adjusting your media strategy.


What’s changing with consumers?

As of this week, there are over four billion people staying home worldwide. And while we don’t know how or when this crisis will resolve, we do have new insight into how people’s needs and behaviors are changing:

People are using multiple devices to go online at unprecedented levels.

Connecting with the world online is more important than ever right now, with at-home media consumption increasing dramatically and influencing all aspects of life.

  • In the U.S., staying home has led to a 60 percent increase in the amount of content watched. Americans are watching roughly 12 hours of media content a day, according to Nielsen data.

  • Consumers across the globe are spending 20 percent more time in apps and games than they did a year ago and app usage in China grew to five hours/day on average (+30 percent year over year), according to App Annie.


People are turning to Google for important information and content to meet their essential needs.

With businesses adapting to delivery or online models, people are looking for clear, specific information about where, how, and when they can get what they need.

  • According to internal data, searches for “food delivery services” have grown globally by more than 300 percent year over year.
  • Americans are watching videos related to recipes and cooking at a rate 31 percent higher than they did the same time last year.
  • According to internal data, searches for “online pharmacy” have grown globally by more than 100 percent year over year.


People are discovering new connections and nurturing relationships (virtually).

Even as people physically distance themselves, they’re using technology in new ways to connect with each other.

  • 50 percent of U.S. consumers said they have used video to communicate with family and friends. In fact, as of April, Google Meet is hosting 3 billion minutes of video meetings and adding nearly 3 million new users everyday.

  • On YouTube, we’ve seen a rise in “with me” videos, where people film themselves going about ordinary tasks like cleaning and cooking. In the US, views of videos containing “study with me” in the title are 54 percent higher compared to the same period last year.


People are adjusting routines to be at-home-first.

As daily routines and schedules adjust to new realities, so have online and at-home habits.

  • Search interest for “telecommuting” in the U.S. reached an all-time high on Google and YouTube in mid-March, and continues to grow with no sign of slowing down.
  • Workout routines have changed. There’s growing search interest for “stationary bicycle” worldwide since the beginning of the year, especially in Spain and France, and “dumbbell set” in the UK.


People are practicing self-care more. 

People are focused on taking care of their own physical and psychological needs, in addition to those of friends and loved ones.

  • People are turning to online video for help in coping with anxiety and stress. So far in the U.S. this year, views of meditation-related videos are 51 percent higher than the same period in 2019.

  • Parents and students are turning to YouTube to adapt to school closures and at-home education. According to YouTube data, average daily views of videos with “homeschool” or “home school” in the title have increased more than 120 percent globally since March 2020.

  • People are searching for things to do when they’re bored. Searches for “bored” spiked significantly in March, and search interest for “games,” “puzzles,” and “coloring books” have increased since the beginning of the year.


As consumer behavior continues to change, consumer demand will continue to rise and fall. Earlier this month, we introduced the rising retail categories tool on Think with Google to help you gain insight into what consumers are shopping for right now. The tool surfaces the fastest rising retail categories on Google Search, the geographies where they’re growing, and the queries associated with them.

Retail Category Mobile View_Option 3_V4.jpg

Rising retail categories

If you’re not a retail business, Google Trends is an alternative tool for uncovering emerging consumer trends—learn more here.

Helpful resources for managing your campaigns

It’s important to understand the potential impact of changes in consumer behavior on your business. As you evolve your short and long-term digital marketing strategies, we want to be there to help. That’s why we’ve created a single destination for product guidance and business considerations for managing your campaigns through COVID-19. Explore the full list of guides and checklists here, or reference the checklists below. We’ll continue updating and adding more in the coming months.



Change is a constant

While we don’t know how or when the crisis will resolve, we do know that remaining flexible and adapting to the needs of your customers is critical. So as we navigate this crisis together, take time to reevaluate your business priorities, explore new approaches, and continue connecting with your customers in a meaningful way.


Navigating the road ahead: How consumers are adjusting to COVID-19

COVID-19 has fundamentally changed the way we live our lives and how we connect with the world around us. Things like social distancing, curbside pickup, and at-home workouts are now commonplace. The necessary measures taken to manage the pandemic have not only disrupted the global economy, but have also altered consumers’ interests, expectations, and purchasing behavior. These shifts are constant and they’re happening rapidly—and we want to help you navigate them. Today, we’ll share five key trends we’re seeing and provide helpful resources for adjusting your media strategy.


What’s changing with consumers?

As of this week, there are over four billion people staying home worldwide. And while we don’t know how or when this crisis will resolve, we do have new insight into how people’s needs and behaviors are changing:

People are using multiple devices to go online at unprecedented levels.

Connecting with the world online is more important than ever right now, with at-home media consumption increasing dramatically and influencing all aspects of life.

  • In the U.S., staying home has led to a 60 percent increase in the amount of content watched. Americans are watching roughly 12 hours of media content a day, according to Nielsen data.

  • Consumers across the globe are spending 20 percent more time in apps and games than they did a year ago and app usage in China grew to five hours/day on average (+30 percent year over year), according to App Annie.


People are turning to Google for important information and content to meet their essential needs.

With businesses adapting to delivery or online models, people are looking for clear, specific information about where, how, and when they can get what they need.

  • According to internal data, searches for “food delivery services” have grown globally by more than 300 percent year over year.
  • Americans are watching videos related to recipes and cooking at a rate 31 percent higher than they did the same time last year.
  • According to internal data, searches for “online pharmacy” have grown globally by more than 100 percent year over year.


People are discovering new connections and nurturing relationships (virtually).

Even as people physically distance themselves, they’re using technology in new ways to connect with each other.

  • 50 percent of U.S. consumers said they have used video to communicate with family and friends. In fact, as of April, Google Meet is hosting 3 billion minutes of video meetings and adding nearly 3 million new users every day.

  • On YouTube, we’ve seen a rise in “with me” videos, where people film themselves going about ordinary tasks like cleaning and cooking. In the US, views of videos containing “study with me” in the title are 54 percent higher compared to the same period last year.


People are adjusting routines to be at-home-first.

As daily routines and schedules adjust to new realities, so have online and at-home habits.

  • Search interest for “telecommuting” in the U.S. reached an all-time high on Google and YouTube in mid-March, and continues to grow with no sign of slowing down.
  • Workout routines have changed. There’s growing search interest for “stationary bicycle” worldwide since the beginning of the year, especially in Spain and France, and “dumbbell set” in the UK.


People are practicing self-care more. 

People are focused on taking care of their own physical and psychological needs, in addition to those of friends and loved ones.

  • People are turning to online video for help in coping with anxiety and stress. So far in the U.S. this year, views of meditation-related videos are 51 percent higher than the same period in 2019.

  • Parents and students are turning to YouTube to adapt to school closures and at-home education. According to YouTube data, average daily views of videos with “homeschool” or “home school” in the title have increased more than 120 percent globally since March 2020.

  • People are searching for things to do when they’re bored. Searches for “bored” spiked significantly in March, and search interest for “games,” “puzzles,” and “coloring books” have increased since the beginning of the year.


As consumer behavior continues to change, consumer demand will continue to rise and fall. Earlier this month, we introduced the rising retail categories tool on Think with Google to help you gain insight into what consumers are shopping for right now. The tool surfaces the fastest rising retail categories on Google Search, the geographies where they’re growing, and the queries associated with them.

Retail Category Mobile View_Option 3_V4.jpg

Rising retail categories

If you’re not a retail business, Google Trends is an alternative tool for uncovering emerging consumer trends—learn more here.

Helpful resources for managing your campaigns

It’s important to understand the potential impact of changes in consumer behavior on your business. As you evolve your short and long-term digital marketing strategies, we want to be there to help. That’s why we’ve created a single destination for product guidance and business considerations for managing your campaigns through COVID-19. Explore the full list of guides and checklists here, or reference the checklists below. We’ll continue updating and adding more in the coming months.



Change is a constant

While we don’t know how or when the crisis will resolve, we do know that remaining flexible and adapting to the needs of your customers is critical. So as we navigate this crisis together, take time to reevaluate your business priorities, explore new approaches, and continue connecting with your customers in a meaningful way.


Source: Google Ads


Grow your games business with ads

There’s so much that goes into building a great mobile game. Building a thriving business on top of it? That’s next level. Today, we’re announcing new solutions to increase the lifetime value of your players. Now, it’s easier than ever to re-engage your audience and take advantage of a new, smarter approach to monetization.

Help inactive players rediscover your game

Let's face it, the majority of players you acquire aren't going to continue engaging with your game after just a handful of days. One of the biggest opportunities you have to grow your business is to get those inactive players to come back and play again.

We’re introducing App campaigns for engagement in Google Ads to help players rediscover your game by engaging them with relevant ads across Google’s properties. With App campaigns for engagement, you can reconnect with players in many different ways, such as encouraging lapsed players to complete the tutorial, introducing new features that have been added since a player’s last session, or getting someone to open the game for the first time on Android (which only Google can help with).

Learn more about it here or talk to your Google account representative if you’re interested in trying it out.

Rediscover game 1

Generate revenue from non-spending players

Acquiring and retaining users is important, but retention alone doesn’t generate revenue.  Our internal data shows that, on average, less than four percent of players will ever spend on in-app items. One way to increase overall revenue is through ads. However, some developers worry that ads might hurt in-app purchase revenue by disrupting gameplay for players who do spend. What if you could just show ads to the players who aren't going to spend in your app? Good news—now you can.

We’re bringing a new approach to monetization that combines ads and in-app purchases in one automated solution. Available today, new smart segmentation features in Google AdMob use machine learning to segment your players based on their likelihood to spend on in-app purchases.

Ad units with smart segmentation will show ads only to users who are predicted not to spend on in-app purchases. Players who are predicted to spend will see no ads, and can simply continue playing.  Check it out by creating an interstitial ad unit with smart segmentation enabled.

Smart Segmentation Flow

To learn more about news ways to help you increase the lifetime value of your players, please join us at the Game Developers Conference. Location and details are below:


What: Google Ads Keynote
Where: Moscone West, room #2020
When: Wednesday March 20th at 12:30 PM


I'm excited for the week ahead and all the new games you’re building—I’m always on the lookout for my next favorite.


Source: Google Ads


App campaigns make their landing: introducing a simpler name for Google’s app ad solution

People reach for their mobile phones throughout the day for help getting things done. And it's often a mobile app that delivers what they need—whether it's a new pair of rain boots or a puzzle game to pass the time during a commute.

Universal App campaigns help connect your app with more of these app-happy consumers. Today, we are simplifying the name of “Universal App campaigns” to “App campaigns.” This move will not affect campaign features or functionality, and there’s no action required for existing app promotion customers.

App campaigns will join Search, Display, Video, Shopping and Smart as the top-level campaign names available in Google Ads.

Ad Campaign Types

Here’s the full list of Google Ads campaign types after the App campaigns name change

App campaigns use Google’s machine learning technology to help you find the users that matter most to you, based on your defined business goals—across Google Search, Play, YouTube, and over three million sites and apps—all from one campaign.

To date, App campaigns have delivered unprecedented results for the developer community—helping drive more than 17 billion app installs, according to Google Internal data from 2019. We hope this more direct name will help advertisers and developers get started with Google Ads and select the right campaign type for their business goals.

You’ll start to see these changes roll out over the next month. We’ll talk more about this change—and other new App ad innovations—at the Game Developers Conference in San Francisco in mid-March. We hope to see you there!

Winter is coming: prepare for the holiday app-ortunity

It’s the holiday season and that means two things: shiny new devices and lots of apps for getting things done! There will be more people taking valuable actions and more opportunities for you to be there when people are looking. According to Adjust, people who install apps in December complete twice as many in-app actions—like buying a gift or beating the first level of a game—within 24 hours.

Universal App campaignshelp you show your apps to these users wherever they are—Google.com, Google Play, YouTube, and over 3 million sites and apps in the Google Display Network. Today, we’re sharing new insights and best practices to help you make the most of your app campaigns this holiday season.

Get your timing right

It’s important to reach consumers when they’re interested in discovering and engaging with new apps. But many marketers get their timing wrong, even during the most important time of the year.

Take Black Friday as an example—Singular found that installs peak during the week of Thanksgiving. However, many app marketers jump the gun—marketing activities peak 10 days before Black Friday, dropping about 30% on the actual holiday weekend.

So don’t leave consumers out in the cold when they’re knocking! Get your timing right this season and ensure your campaigns are live during peak periods. To learn more about how to succeed with Google App ads, check out our best practices.


Capture consumers’ attention

People turn to apps for inspiration when they’re in-market for gifts. In the U.S., AppsFlyer found that 12% more people spend money in apps in November and December compared to any other time of the year.

For eBay, holiday campaigns are all about finding consumers that want to complete their shopping with ease. And they’ve found videos to be a great way to win the attention of shoppers who are researching and ready to take action: “The scalable video format allows us to seamlessly highlight eBay’s value proposition of massive selection, fast and free shipping and best value,” says Sadie Daryan, Global Head of Display and App Marketing at eBay.

eBay Holiday YT Ad

Holiday video ad for the eBay mobile app

For eBay and other brands, video ads on Universal App campaigns have driven 14B in-app actions over the last 12 months.1 To improve performance, we recommend adding both portrait and landscape videos to help increase your chances of showing the most relevant ad.

If you don’t have the resources to create a holiday-specific video, we can help. YouTube’s AutoDirector feature automatically generates personalized portrait and landscape videos for your campaign using existing assets like images, text and ratings from your app store listing. Reach out to your Google Sales team to learn more.

AutoDirector Seasonal Template

Example of AutoDirector Seasonal template


Prepare for success

Data is your best friend as you prepare for your holiday push, helping you make informed decisions as to when to run campaigns and how to optimize your ad assets. To get a more complete picture of how your holiday ads are working, remember that ads can drive results even if users don’t click on them.

That’s why we recently introduced view-through conversion reporting for App campaigns—to help you determine which viewable ad impressions were associated with conversions.

These new insights helped InnoGames to better understand its valuable players. According to Felix Janzen, Director Performance Marketing at InnoGames, “View-through conversions help InnoGames and our analytics team analyze the full picture of the conversion funnel and attribute the right value to the actions of the user.”

After enabling view-through conversion reporting, InnoGames saw a 12% uplift in transactions and adjusted its bid strategy to reach even more players likely to make purchases.

Make sure you have view-through conversion reporting enabled in Google Ads and with your App Attribution Partner. And check out our webinar to learn more.

We hope these tips help you find valuable new app customers this season. Happy holidays!

1. Google Internal data 2018

Create more effective ads for today’s consumer

Consumers are more curious and more demanding than ever before. They expect to get things done faster–engaging with ads that are uniquely relevant to them. In fact, 91 percent of mobile users bought or plan to buy something after seeing an ad they described as relevant.1 That means it’s critical for marketers to create a wider variety of ads that are diverse.

By creating more diverse ads and utilizing Google’s machine learning, your ads will be more helpful, more personalized, and relevant to more people. This means your ads can show more often, reaching potential customers when they're looking for what you have to offer. We know this kind of optimization works: On average, advertisers that combine Google’s machine learning with multiple creatives see up to 15 percent more clicks.2

Creating relevant ads at scale can be a challenge, and products like responsive search ads, responsive display ads, and Universal App campaigns can help. That’s why we’re introducing new insights to make it easy for you to create the ad experiences your customers expect.

Get more out of your responsive search ads

Responsive search ads combine your creativity with the power of Google’s machine learning to help you deliver relevant, valuable ads.

  • To make it easier for you to create more effective responsive search ads, you’ll now be able to preview ad combinations as you build them. This shows you what your ads might look like, and you can even browse through them to double-check your work.
  • You can also view reporting for headlines, descriptions, and top combinations to help you see what’s showing up most often on the search results page.

RSA Best Practice

New best practices for Search ad groups

Apartments.com is a leading online resource for home and apartment rentals. Using responsive search ads, the brand was able to create ads that were more relevant to people at key moments in the rental process. As a result, Apartments.com saw a 10 percent lift in clicks. ForRent.com, another brand in the Apartments.com network of sites, saw a 16 percent lift in clicks with a similar strategy.

Measure the strength of your ads

Innovations like responsive search ads can help you create relevant, personalized ads at scale. However, it can be a challenge to know when these ads have the right amount of information. That’s why we’re introducing ad strength.

You’ll see ad strength both when you write a responsive search ad and as a column in Google Ads. Ranging from “Poor” to “Excellent,” this metric measures the relevance, quantity, and diversity of your ad copy. Combined with actionable feedback, ad strength makes it easy for you to improve the effectiveness of your ads.

Ad Strength UI

Use ad strength to create more effective responsive search ads

Ad strength will be available as a column starting in early September, and in the responsive search ad creation interface over the next several weeks. Support for responsive display ads will follow in the coming months.

To get started with ad strength, we recommend providing as many distinct headlines, descriptions, and other assets as possible. This will help Google's machine learning generate a larger number of relevant, effective ad combinations.

  • For a responsive search ad, provide as many headlines and descriptions as makes sense for your business. If you’re having trouble getting started, we recommend focusing on creating at least five headlines.
  • For a responsive display ad, provide up to 15 images and five logos, headlines, and descriptions per ad.

Promote your app at scale

App marketers are also making the shift to more diverse creative. With Universal App campaigns, Google’s machine learning automatically combines your creative assets with content from your app store page to create personalized, relevant ads at scale.

We recommend providing at least four to five text, video and image assets in varying lengths and sizes. If you’re looking for more guidance, we have an online course to help you design and optimize your creative for a Universal App campaign. If you want to learn more about promoting your mobile app in Google Ads, you can view the other courses at g.co/learnappads.

1. Google / Purchased, April 2017

2. Google internal data

Source: Google Ads


“Level up” your gaming business with new innovations for apps

Mobile games mean more than just fun. They mean business. Big business. According to App Annie, game developers should capture almost half of the $189B global market for in-app purchases and advertising by 2020.1

Later today, at the Games Developer Conference (GDC) in San Francisco, I look forward to sharing a series of new innovations across ad formats, monetization tools and measurement insights for apps:

  • New playable and video ad formats to get more people into your game
  • Integrations to help you create better monetization experiences
  • Measurement tools that provide insights about how players are interacting with your game

Let more users try your game with a playable ad format

There’s no better way for a new user to experience your game than to actually play it. So today, we introduced playables, an interactive ad format in Universal App Campaignsthat allows users to play a lightweight version of your game, right when they see it in any of the 1M+ apps in the Google Display Network.

studio.justad.mobi-Management-studio-test_ad.php-browser&saved&id=703423(Nexus 5X)_nexus5x-portrait

Jam City's playable ad for Cookie Jam

Playables help you get more qualified installs from users who tried your game in the ad and made the choice to download it for more play time. By attracting already-engaged users into your app, playables help you drive the long-term outcomes you care about — rounds played, levels beat, trophies won, purchases made and more.

"Jam City wants to put our games in the hands of more potential players as quickly as possible. Playables get new users into the game right from the ad, which we've found drives more engagement and long-term customer value." Josh Yguado, President & COO Jam City, maker of Panda Pop and Cookie Jam

Playables will be available for developers through Universal App Campaigns in the coming months, and will be compatible with HTML5 creatives built through Google Web Designer or third-party agencies.

Improve the video experience with ads designed for mobile viewing

Most mobile video ad views on the Google Display Network are watched on devices held vertically.2 This can create a poor experience when users encounter video ad creatives built for horizontal viewing.

Developers using Universal App Campaigns will soon be able to use an auto-flip feature that automatically orients your video ads to match the way users are holding their phones. If you upload a horizontal video creative in AdWords, we will automatically create a second, vertical version for you.

Jam City Cookie Jam horizontal video and vertical-optimized video created through auto-flip technology

Jam City Cookie Jam horizontal video and vertical-optimized video created through auto-flip technology

The auto-flip feature uses Google's machine learning technology to identify the most important objects in every frame of your horizontal video creative. It then produces an optimized, vertical version of your video ad that highlights those important components of your original asset. Early tests show that click-through rates are about 20% higher on these dynamically-generated vertical videos than on horizontal video ads watched vertically.3

Unlock new business with rewarded video formats, and free, unlimited reporting

Developers have embraced AdMob's platform to mediate rewarded video ads as a way to let users watch ads in exchange for an in-app reward. Today, we are delighted to announce that we are bringing Google’s video app install advertising demand from AdWords to AdMob, significantly increasing rewarded demand available to developers. Advertisers that use Universal App Campaigns can seamlessly reach this engaged, game-playing audience using your existing video creatives.

We are also investing in better measurement tools for developers by bringing the power of Firebase Analytics to more game developers with a generally available C++ SDK and an SDK for Unity, a leading gaming engine.

002-v1-entryPoint_v2 (2)

C++ and Unity developers can now access Firebase Analytics for real-time player insights

With Firebase Analytics, C++ and Unity, developers can now capture billions of daily events — like level completes and play time — to get more nuanced player insights and gain a deeper understanding of metrics like daily active users, average revenue per user and player lifetime value.

This is an exciting time to be a game developer. It’s been a privilege to meet so many of you at GDC 2017 and learn about the amazing games that you’re all building. We hope the innovations we announced today help you grow long-term gaming businesses and we look forward to continuing on this journey with you.

Until next year, GDC!

1. App Monetization Report, November 2016, App Annie
2. More than 80% of video ad views in mobile apps on the Google Display Network are from devices held vertically video, Google Internal Data

3. Google Internal Data

Source: Google Ads


Google I/O: Grow and earn with AdWords and AdMob

I/O is an inspiring moment. Every year it's exciting to connect with the developer community and hear about all of the amazing things you’re building, especially mobile apps.


These apps are the very reason many people consider their phones indispensable. People use these apps to stay connected, be entertained, and get everyday tasks done. Last year alone, people downloaded 94 billion apps from Google Play.1


This means more opportunities for developers. With millions of apps in the ecosystem, your ads have to work harder to make your app stand out. And with users being more selective about the apps they keep, you need to create user-first ad experiences to monetize effectively.


In order to build a successful app business, you need tools that help you grow and earn more. That’s where Google can help. Tomorrow morning, you’ll hear about ads innovations designed to help you do just that and examples of developers who are thriving with them. Check out the livestream here.


Grow your user base

Developers have driven more than 10 billion app installs with AdWords.2  This week we are announcing several new innovations to help you find valuable users for your app.


Surface more relevant content in your app promotion ads 

70% of users decide whether to install an app based on how much they’ll use it.3 To provide users more helpful information, we’ll launch a beta that allows developers to surface relevant app content within ads. For example, Wish, a shopping app, can link its product catalog to AdWords and surface relevant in-app product images and descriptions directly in its ads. This beta will be available in the coming months.

1. wish_carousel.gif

Surfacing relevant in-app content in ads 

Get more people playing your game

Another way we’re helping developers find new users is by making app discovery easier. For gaming developers, we launched Google Play Instant in March to enable new players to try your game without having to download it first. Recently, we’ve started early testing to make Google Play Instant compatible with AdWords. Users can then try out games directly from ads across all the channels that Universal App campaigns reach.

candy_crush_google-play_game.gif

Google Play Instant compatible with AdWords


See a more complete view of your advertising results

To give you a more complete picture of how your ads are working, we’re planning on makingview through conversion (VTC) reporting available to AdWords app advertisers later this month. With VTC reporting, you can understand which viewable ad impressions were associated with conversions. For example, you can use these reports to better understand how well your video and display ads influenced app installs. VTC reporting will consider only impressions that meet the Media Rating Council (MRC) definition of ad viewability.


 Earn more from your app
Save time and show value with standardized ad measurement

When developers sell ad placements in their app, advertisers want to know if their ads are being seen and are working. To date, developers who needed to report viewability data to advertisers have had to integrate multiple SDKs and reconcile disparate methodologies. To address this, we joined an IAB-led working group to simplify and standardize in-app viewability measurement. Today, we’re excited to announce that we’re integrating IAB Tech Lab’s Open Measurement SDK into our Google Mobile Ads (GMA) and Interactive Media Ads (IMA) SDKs. This solution will save developers time and reflect the true value of their app inventory. Starting this week, developers on DoubleClick can request to join this beta.


Optimize your rewarded ads in AdMob

We’re seeing more and more users engaging with rewarded ad experiences. Users opt-in to view ads and in exchange receive in-app incentives or digital goods, such as an extra life in a game or content that she would have had to pay for otherwise. Since launching rewarded ads last year, we’ve seen a 9x increase in impressions, across both free and paid apps.4

To help developers make the most of their rewarded ads, we’re introducing rewarded reporting in AdMob. Developers on AdMob will have access to rewarded ad metrics such as opt-in rate, consumption rate and rate of reward use. With these insights, developers can finetune their rewarded ads, addressing questions such as: ‘Do more users opt-in when the ad is shown after Level 1 or Level 4?’ ‘Which type of rewards do users prefer — coins or lives?’ ‘How often do people use their rewarded items?’. Rewarded reporting in AdMob will be coming soon as an open beta to developers with linked Firebase and AdMob accounts.
rewarded_report_mock-min.png

Rewarded reporting in AdMob 

It's always inspiring to attend I/O to see all of the innovations that developers are building. We look forward to helping many more developers build and grow successful businesses. Happy I/O!

1. Google Play Data, Global, April 2018.
2. Google Ads Data, iOS/Android, Global, March 2018
3. Ipsos & Google, April 2018 
4. Source: Google Ads Data, iOS/Android, Global, March 2017 - Feb 2018

Source: Google Ads