We recently launched executive reporting -- a powerful new way to create custom visual reports to analyze data and share with your end clients, teammates and managers. As you sit down for a slice of pumpkin pie for the holidays, consider whipping together some useful pie, line and bar charts!
Executive reporting offers a number of advanced features that make holistic campaign reporting and analysis even more powerful. Today we’ll talk about two of them: downloading data and merging objects.
Download and share reports easily:
Let’s say your management team is requesting a monthly report to understand how campaigns are performing, but they want something they can decipher at a glance, not a spreadsheet full of numbers. What should you do? This is a great use case for executive reporting. You can segment and visualize the data as needed in the DoubleClick Search UI, download the report, and quickly share it with management.
Tip: Reports can be downloaded as Microsoft Excel, but don’t forget about the option of saving or printing as PDF!
Merge objects to see trends across campaigns:
While executive reporting includes all your search-based metrics, including engine stats, Google Analytics metrics, Floodlight columns, formula columns, and labels, we understand that you may want to analyze them across different lines of business within a single chart. Perhaps management wants to see how brand vs. non-brand terms are performing across your retail business. When multiple advertisers are included in one report, executive reporting identifies objects with the exact same name, such as Floodlight columns and labels, and merges them.
Tip: To take advantage of opportunities with merging, consider implementing a consistent naming convention for your labels across advertiser accounts.