New audience solutions in Display & Video 360

As digital advertising changes, it's essential for advertisers to stay ahead of the curve while meeting people's expectations. Consumers want privacy but they also want relevant ads. In fact, 62% of consumers in the US consider it important to have a personalized experience with a brand.[96be74]We don’t believe this should be rocket science for programmatic advertisers. This is why we are building simple, off-the-shelf solutions in Display & Video 360 with first-party data and machine learning. We’re announcing two of these solutions today, optimized targeting and Exchange Provided Identifiers.

Optimized targeting helps advertisers expand reach across relevant audiences and increase return on investment with the touch of just a button. Exchange Provided Identifier, also known as EPID, provides Display & Video 360 with new signals which will be used to automatically future-proof frequency management tools. In the future, EPIDs will be powering a variety of other marketing use cases in Display & Video 360 with no action required by advertisers.

Programmatic buys automatically powered with publishers’ data

Advertisers increasingly rely on publishers' first-party data to enrich their marketing strategies. That’s why we’re evolving our programmatic technology to organically inform Display & Video 360 solutions with those valuable signals.

You may be familiar with Publisher Provided Identifiers, also known as PPIDs, which became available for publishers to use programmatically last year. PPID allows publishers to send Google Ad Manager a first-party identifier for marketing use-cases. EPID expands on this technology. It makes it available to more exchanges, publishers, or vendors looking to share their first-party identifiers with Display & Video 360’s backend to improve the quality of programmatic ads served on their respective properties. EPIDs from a given exchange or publisher cannot be used to inform marketing strategies outside of that publisher’s inventory. This protects people from being tracked across the web.

Earlier this year, we started testing this feature and receiving EPIDs from several publishers and exchanges, including Magnite. Based on partner feedback, we began improving this feature. We’re excited to grow our list of partners and progressively enhance advertisers’ programmatic campaigns with these new durable signals.

In the coming months, EPID will be used to inform Display & Video 360 users’ frequency management solutions. This will ensure brands can continue avoiding ad repetition while maximizing reach efficiency even when third-party cookies go away. Advertisers won’t have to make any changes in their account since EPIDs will be organically embedded in Display & Video’s technology. Brands and agencies will automatically benefit from EPID when setting frequency goals.

In the near future, EPID will be used as a signal for building Google audience segments in Display & Video 360. This will give advertisers a chance to deliver more personalized ads on publishers’ sites for which EPIDs are received. Down the line, EPID will also help brands unlock other core advertising functionalities, like cross-device reach on a domain by domain basis, and invalid traffic prevention in a privacy-safe way.

Expand reach across audiences more easily

Reaching the right people with a message is one thing. But to be successful, advertisers have to reach enough of these people and scale their audience strategy. This is where machine learning and optimized targeting come in.

Optimized targeting lets advertisers find new and relevant customers likely to convert within their campaign goals. Campaign settings, such as manually-selected audiences including first-party data and Google audiences, influence the machine learning algorithm. Optimized targeting then uses machine learning to expand reach across other relevant groups without relying on third-party cookies.

Because it uses the same goals as our automated and custom bidding solutions, optimized targeting reaches people most likely to drive impressions, clicks, or conversions as defined and customized by the advertiser to drive business outcomes. This ultimately leads to better performance and increased conversions. In our early tests, we found that advertisers who use optimized targeting in Display & Video 360 can see, on average, a 25% improvement in their campaign objectives when using Google audiences and can see, on average, a 55% improvement when using first-party data.[4f8fcc]

"On average, advertisers who use optimized targeting in Display & Video 360 can see a 25% improvement in campaign objectives when using google audiences & 55% improvement when using first-party data. Source: Google Data, Global, 9/8/22-9/15/22."

In Display & Video 360, optimized targeting is currently available for YouTube Video Action campaigns and will expand beyond YouTube to all display and video campaigns in the coming months. Once launched, new eligible display and video campaigns will be opted into optimized targeting with the ability to opt out.

We are continuing to create Display & Video 360 solutions that will allow marketers to successfully reach and influence their most relevant audiences, while ensuring consumers feel safe online. EPID and optimized targeting are two of many new audience tools and features we are building for programmatic buyers.

The latest and greatest: meet Pixel 7 and Pixel 7 Pro

The redesigned Pixel 7 and Pixel 7 Pro are here. Powered by our next-generation Google Tensor G2 processor and shipping with Android 13, these phones are at the center of our ever-expanding hardware portfolio that also includes a watch, tablet[569c9d]and earbuds. All of these devices come with the smarts you expect from Google and work together to help you.

Our sleekest design yet

Pixel 7 and Pixel 7 Pro are sleek, sophisticated and durable. Plus the aluminum enclosure for both phones is made of 100% recycled content.[1a177c]

With a 6.3-inch display and smaller bezels, Pixel 7 is purposefully more compact than Pixel 6 — packing more features and improvements into a smaller profile. Its new zirconia-blasted aluminum feels silky in your hand, and you can choose from three colors to suit your personal style: Snow, Obsidian and brand new Lemongrass.

Pixel 7 Pro has a 6.7-inch immersive display, a beautiful polished aluminum frame and a camera bar that’s perfectly complemented by the three color options: Snow, Obsidian and a new Hazel color.

Image of the new Pixel Portfolio

Android 13 on Pixel 7

Android 13 on Pixel 7 brings you the best Android experience yet. It’s fast, smart and secure. Plus, the fresh new style and customization capabilities make it feel unique to you. You can recolor the look of your app icons to match the aesthetic of your phone’s wallpaper, and even assign specific languages to individual apps.

App icons can change color to match your wallpaper

An even better camera (if you can believe it)

Say hello to the best picture-taking experience on a Pixel phone yet. Here are five camera features you don’t want to miss:

  • Extend your range with our next-generation Super Res Zoom up to 8x on Pixel 7 and up to 30x on Pixel 7 Pro.[3ce020]You’ll be able to get sharp, quality images from a distance, so your friends will think you were courtside when you show them the pictures you took of your sports hero in action. We’ve also achieved optical quality similar to a dedicated 2x telephoto lens for Pixel 7 and a 10x telephoto lens for Pixel 7 Pro,[efd7cd]so you have the flexibility to creatively frame your shot at multiple magnifications while maintaining high quality.
  • Photo taken with Pixel 7 Pro at 1x
  • Photo taken with Pixel 7 Pro at 0x
  • Photo taken with Pixel 7 Pro at 5x
  • Photo taken with Pixel 7 Pro at 10x
  • Photo taken with Pixel 7 Pro at 30x
  • Use Pixel 7 Pro to get even closer with Macro Focus, which delivers Pixel HDR+ photo quality from as close as three centimeters away. Take photos of flower petals, raindrops, feathers and other tiny details with full sharpness and vivid color.
Detailed close up of a sunflower taken with Macro Focus on Pixel 7 Pro

Photo taken with Macro Focus on Pixel 7 Pro

  • Bring your blurry photos back to life with Photo Unblur, a Google Photos feature only on Pixel 7 and Pixel 7 Pro.[dd77fe]Photo Unblur uses machine learning to improve your blurry pictures — even old ones. With just a few taps, remove blur and visual noise so you can relive the moment as clearly as you remember it. And you can also touch up those photos and easily remove distractions with Magic Eraser.[dd77fe]
Photo before using Photo Unblur

Photo Unblur Before

Photo after using Photo Unblur

Photo Unblur After

  • We all love taking selfies. With Guided Frame, those who are blind or low-vision are now able to capture selfies with a combination of precise audio guidance, high-contrast visual animations and haptic feedback. Because selfies should be for everyone.
  • Videos are getting an upgrade with new 10-bit HDR. Record brighter, higher contrast videos with wider color ranges. And Cinematic Blur lets you shoot cinema-like videos with beautiful, shallow depth-of-field.

We’ve also made updates to the things you already love about Pixel’s camera, our most inclusive camera to date. Real Tone’s camera algorithms have been trained with more than 10,000 additional portraits of people of color from our image expert partners to make sure that Pixel Camera consistently renders skin tones authentically. With this, we’ve improved Real Tone to work in low-light settings including Night Sight. And Night Sight now only needs half of the normal exposure time to produce beautiful low-light images that are sharper than before. You can read a recap of all of our new camera features here.

Image before improving Real Tone and Night Sight

Image before improving Real Tone and Night Sight

Image after improving Real Tone and Night Sight

Image after improving Real Tone and Night Sight

Smarts and speech

Google’s smarts and intelligence is a big part of what makes a Pixel, a Pixel, and Pixel 7 is no different. With Google Tensor G2, we've improved almost every major subsystem in the chip, and we’ve designed them to work really well together to handle the nuanced and complex nature of our software and machine learning. So your smartphone is even smarter, especially when it comes to understanding speech and language.[7e2194]

It can be frustrating when you call a business and have to memorize all the options for the extension you need, which is why we launched Direct My Call last year.[e6c745]This feature just got better with Pixel 7: For many of the most-called businesses, you’ll now be able to see a list of menu options before they’re even spoken, so you can cancel that flight or file an insurance claim even faster.

Menu options populate before the phone tree navigation system has spoken them with Direct My Call

Texting just got more fun with Assistant voice typing, which now automatically suggests emojis that are relevant to your messages. You can also search for emojis with your voice.[ee3736]Don’t worry if you don’t know the name of the emoji you’re looking for. It’s forgiving, so “hey emoji” ?, “winky emoji” ? ​​or “LOL emoji” ?, for example, will work just fine. Plus, Assistant voice typing is now available in French, Italian and Spanish, in addition to English, German, and Japanese.

Voice messages are great, but you’re not always in a great place to listen to one. With Pixel 7’s speech recognition technology, your phone can now transcribe voice messages on Google’s Messages app, so you can easily read them as soon as you receive them.

Example of a transcription of a voice message

Safe and secure with 7

As always, your personal information is protected with Pixel. With Google Tensor G2 and the Titan M2 security chip, Pixel is built with multiple layers of security to help keep you safe and secure. Titan M2 makes your phone more resilient to sophisticated attacks.[cd021f]And later this year, Pixel 7 and Pixel 7 Pro will get VPN by Google One[974b15]at no extra cost, so your online activity is protected no matter what app or web browser you use.

Pixel 7 and Pixel 7 Pro’s fast and secure under-display fingerprint reader makes unlocking your phone a breeze. And now, you’ll have the added convenience of Face Unlock thanks to advanced machine learning models for face recognition, so you can quickly access what you need with just a glance.

Get yours

Pre-order Pixel 7 today starting at $599 and Pixel 7 Pro from $899. The phones will be available on store shelves with all major U.S. carriers starting on October 13. You can see all the countries Pixel is available in here —and we’re excited to be expanding Pixel into Denmark, the Netherlands, Norway, and Sweden for the first time. You can also order cases Made by Google or from a wide assortment of Made for Google partners, all available at both the Google Store and our retail channels.

The latest and greatest: meet Pixel 7 and Pixel 7 Pro

The redesigned Pixel 7 and Pixel 7 Pro are here. Powered by our next-generation Google Tensor G2 processor and shipping with Android 13, these phones are at the center of our ever-expanding hardware portfolio that also includes a watch, tablet[569c9d]and earbuds. All of these devices come with the smarts you expect from Google and work together to help you.

Our sleekest design yet

Pixel 7 and Pixel 7 Pro are sleek, sophisticated and durable. Plus the aluminum enclosure for both phones is made of 100% recycled content.[1a177c]

With a 6.3-inch display and smaller bezels, Pixel 7 is purposefully more compact than Pixel 6 — packing more features and improvements into a smaller profile. Its new zirconia-blasted aluminum feels silky in your hand, and you can choose from three colors to suit your personal style: Snow, Obsidian and brand new Lemongrass.

Pixel 7 Pro has a 6.7-inch immersive display, a beautiful polished aluminum frame and a camera bar that’s perfectly complemented by the three color options: Snow, Obsidian and a new Hazel color.

Image of the new Pixel Portfolio

Android 13 on Pixel 7

Android 13 on Pixel 7 brings you the best Android experience yet. It’s fast, smart and secure. Plus, the fresh new style and customization capabilities make it feel unique to you. You can recolor the look of your app icons to match the aesthetic of your phone’s wallpaper, and even assign specific languages to individual apps.

App icons can change color to match your wallpaper

An even better camera (if you can believe it)

Say hello to the best picture-taking experience on a Pixel phone yet. Here are five camera features you don’t want to miss:

  • Extend your range with our next-generation Super Res Zoom up to 8x on Pixel 7 and up to 30x on Pixel 7 Pro.[3ce020]You’ll be able to get sharp, quality images from a distance, so your friends will think you were courtside when you show them the pictures you took of your sports hero in action. We’ve also achieved optical quality similar to a dedicated 2x telephoto lens for Pixel 7 and a 10x telephoto lens for Pixel 7 Pro,[efd7cd]so you have the flexibility to creatively frame your shot at multiple magnifications while maintaining high quality.
  • Photo taken with Pixel 7 Pro at 1x
  • Photo taken with Pixel 7 Pro at 0x
  • Photo taken with Pixel 7 Pro at 5x
  • Photo taken with Pixel 7 Pro at 10x
  • Photo taken with Pixel 7 Pro at 30x
  • Use Pixel 7 Pro to get even closer with Macro Focus, which delivers Pixel HDR+ photo quality from as close as three centimeters away. Take photos of flower petals, raindrops, feathers and other tiny details with full sharpness and vivid color.
Detailed close up of a sunflower taken with Macro Focus on Pixel 7 Pro

Photo taken with Macro Focus on Pixel 7 Pro

  • Bring your blurry photos back to life with Photo Unblur, a Google Photos feature only on Pixel 7 and Pixel 7 Pro.[dd77fe]Photo Unblur uses machine learning to improve your blurry pictures — even old ones. With just a few taps, remove blur and visual noise so you can relive the moment as clearly as you remember it. And you can also touch up those photos and easily remove distractions with Magic Eraser.[dd77fe]
Photo before using Photo Unblur

Photo Unblur Before

Photo after using Photo Unblur

Photo Unblur After

  • We all love taking selfies. With Guided Frame, those who are blind or low-vision are now able to capture selfies with a combination of precise audio guidance, high-contrast visual animations and haptic feedback. Because selfies should be for everyone.
  • Videos are getting an upgrade with new 10-bit HDR. Record brighter, higher contrast videos with wider color ranges. And Cinematic Blur lets you shoot cinema-like videos with beautiful, shallow depth-of-field.

We’ve also made updates to the things you already love about Pixel’s camera, our most inclusive camera to date. Real Tone’s camera algorithms have been trained with more than 10,000 additional portraits of people of color from our image expert partners to make sure that Pixel Camera consistently renders skin tones authentically. With this, we’ve improved Real Tone to work in low-light settings including Night Sight. And Night Sight now only needs half of the normal exposure time to produce beautiful low-light images that are sharper than before. You can read a recap of all of our new camera features here.

Image before improving Real Tone and Night Sight

Image before improving Real Tone and Night Sight

Image after improving Real Tone and Night Sight

Image after improving Real Tone and Night Sight

Smarts and speech

Google’s smarts and intelligence is a big part of what makes a Pixel, a Pixel, and Pixel 7 is no different. With Google Tensor G2, we've improved almost every major subsystem in the chip, and we’ve designed them to work really well together to handle the nuanced and complex nature of our software and machine learning. So your smartphone is even smarter, especially when it comes to understanding speech and language.[7e2194]

It can be frustrating when you call a business and have to memorize all the options for the extension you need, which is why we launched Direct My Call last year.[e6c745]This feature just got better with Pixel 7: For many of the most-called businesses, you’ll now be able to see a list of menu options before they’re even spoken, so you can cancel that flight or file an insurance claim even faster.

Menu options populate before the phone tree navigation system has spoken them with Direct My Call

Texting just got more fun with Assistant voice typing, which now automatically suggests emojis that are relevant to your messages. You can also search for emojis with your voice.[ee3736]Don’t worry if you don’t know the name of the emoji you’re looking for. It’s forgiving, so “hey emoji” ?, “winky emoji” ? ​​or “LOL emoji” ?, for example, will work just fine. Plus, Assistant voice typing is now available in French, Italian and Spanish, in addition to English, German, and Japanese.

Voice messages are great, but you’re not always in a great place to listen to one. With Pixel 7’s speech recognition technology, your phone can now transcribe voice messages on Google’s Messages app, so you can easily read them as soon as you receive them.

Example of a transcription of a voice message

Safe and secure with 7

As always, your personal information is protected with Pixel. With Google Tensor G2 and the Titan M2 security chip, Pixel is built with multiple layers of security to help keep you safe and secure. Titan M2 makes your phone more resilient to sophisticated attacks.[cd021f]And later this year, Pixel 7 and Pixel 7 Pro will get VPN by Google One[974b15]at no extra cost, so your online activity is protected no matter what app or web browser you use.

Pixel 7 and Pixel 7 Pro’s fast and secure under-display fingerprint reader makes unlocking your phone a breeze. And now, you’ll have the added convenience of Face Unlock thanks to advanced machine learning models for face recognition, so you can quickly access what you need with just a glance.

Get yours

Pre-order Pixel 7 today starting at $599 and Pixel 7 Pro from $899. The phones will be available on store shelves with all major U.S. carriers starting on October 13. You can see all the countries Pixel is available in here —and we’re excited to be expanding Pixel into Denmark, the Netherlands, Norway, and Sweden for the first time. You can also order cases Made by Google or from a wide assortment of Made for Google partners, all available at both the Google Store and our retail channels.

Introducing our new Pixel portfolio of products

Today, we’re introducing a true portfolio of Pixel products for the first time: the new Pixel 7 and Pixel 7 Pro, and the very first Google Pixel Watch. Every Pixel device is designed to deliver a level of personal intelligence that turns day to day problems into truly delightful experiences. All of this is brought to life thanks to our combination of foundational technologies, artificial intelligence, Android and Google Tensor.

This is what we have been building up to for a while: delivering a lineup of beautifully designed Pixel phones, watches and earbuds that work together to understand your needs and deliver the helpfulness you expect from Google. We believe Pixel isn't only a phone experience, it's a personal, intelligent, cohesive computing experience.

White Pixel phones, Pixel Buds and a Google Pixel Watch on top of natural white backgrounds

The latest products from Google

As the Pixel portfolio expands the phone is at the center of it all. The new Pixel 7 and Pixel 7 Pro take all the helpfulness and personal intelligence people love about Pixel, and make them even better. The design is the ultimate refinement of Pixel, simplifying the parts and construction to make phones that are sophisticated and distinct.

Underneath, they’re powered by the second-generation Google Tensor G2, the only processor that makes it possible to bring Google’s artificial intelligence and machine learning directly to the phone. The new Pixel phones are great for photography, with features that can sharpen your photos and shoot cinema-quality videos. Pixel Call Assist is a new suite of features that helps with everything from making calls to avoiding them. They also provide fast, accurate voice assistance with Live Translate and Assistant voice typing.

Pixel 7 is engineered to understand you and your world, putting Google’s personalized intelligence right in your hand. And Pixel 7 Pro is Google’s most powerful phone. It brings serious performance, and an upgraded telephoto lens, for people who want an even better zoom experience.

Our new Google Pixel Watch, is the first smartwatch to provide the best of Google and Fitbit, and it’s the perfect companion to our Pixel phones. Pixel Watch features a beautiful, custom-developed 3-D coverglass that’s durable and scratch resistant, with three distinct jewelry inspired stainless steel finishes in black, silver and gold. Watches are so personal, so we offer many watch bands — active, stretch and woven, metal and leather — along with customizable watch faces and an easily personalizable user interface. Google Pixel Watch helps simplify your life by integrating with your favorite Google apps, to listen to music, manage your smart home, get directions, make payments and more. Google Pixel Watch is the first WearOS device that combines Google's helpfulness with best health and fitness insights from Fitbit.

Earlier this year at I/O, we previewed plans to build an Android tablet powered by our custom Tensor G2 processor. And today, we shared more about our vision for making the PixelTablet the most helpful tablet whether you’re at home or on the go.[d0af56]We’re taking years of everything we’ve learned from making products for the home and Pixel and combining that experience into one device. Pixel Tablet pairs with a charging Speaker Dock to keep your device fully charged. It offers a terrific audio experience, while bringing some of the best features from a smart display to your tablet. Pixel Tablet is designed to seamlessly transition from an at home display to an entertainment device you can take anywhere - making it one of the most versatile tablets that easily adapts to you. We’ll share more details when it launches next year.

From their design to the high-tech features, these latest products embody the best of Google. You can learn more about them and pre-order the new Pixel phones and the new Google Pixel Watch in the Google Store, or from our partners around the world. In fact, we're expanding the availability of Pixel phones to more places, including Denmark, Netherlands, Norway, and Sweden for the first time. Google now has a comprehensive portfolio of devices and services, for your home and for on the go, and we hope you’ll love this latest generation of products.

Introducing our new Pixel portfolio of products

Today, we’re introducing a true portfolio of Pixel products for the first time: the new Pixel 7 and Pixel 7 Pro, and the very first Google Pixel Watch. Every Pixel device is designed to deliver a level of personal intelligence that turns day to day problems into truly delightful experiences. All of this is brought to life thanks to our combination of foundational technologies, artificial intelligence, Android and Google Tensor.

This is what we have been building up to for a while: delivering a lineup of beautifully designed Pixel phones, watches and earbuds that work together to understand your needs and deliver the helpfulness you expect from Google. We believe Pixel isn't only a phone experience, it's a personal, intelligent, cohesive computing experience.

White Pixel phones, Pixel Buds and a Google Pixel Watch on top of natural white backgrounds

The latest products from Google

As the Pixel portfolio expands the phone is at the center of it all. The new Pixel 7 and Pixel 7 Pro take all the helpfulness and personal intelligence people love about Pixel, and make them even better. The design is the ultimate refinement of Pixel, simplifying the parts and construction to make phones that are sophisticated and distinct.

Underneath, they’re powered by the second-generation Google Tensor G2, the only processor that makes it possible to bring Google’s artificial intelligence and machine learning directly to the phone. The new Pixel phones are great for photography, with features that can sharpen your photos and shoot cinema-quality videos. Pixel Call Assist is a new suite of features that helps with everything from making calls to avoiding them. They also provide fast, accurate voice assistance with Live Translate and Assistant voice typing.

Pixel 7 is engineered to understand you and your world, putting Google’s personalized intelligence right in your hand. And Pixel 7 Pro is Google’s most powerful phone. It brings serious performance, and an upgraded telephoto lens, for people who want an even better zoom experience.

Our new Google Pixel Watch, is the first smartwatch to provide the best of Google and Fitbit, and it’s the perfect companion to our Pixel phones. Pixel Watch features a beautiful, custom-developed 3-D coverglass that’s durable and scratch resistant, with three distinct jewelry inspired stainless steel finishes in black, silver and gold. Watches are so personal, so we offer many watch bands — active, stretch and woven, metal and leather — along with customizable watch faces and an easily personalizable user interface. Google Pixel Watch helps simplify your life by integrating with your favorite Google apps, to listen to music, manage your smart home, get directions, make payments and more. Google Pixel Watch is the first WearOS device that combines Google's helpfulness with best health and fitness insights from Fitbit.

Earlier this year at I/O, we previewed plans to build an Android tablet powered by our custom Tensor G2 processor. And today, we shared more about our vision for making the PixelTablet the most helpful tablet whether you’re at home or on the go.[d0af56]We’re taking years of everything we’ve learned from making products for the home and Pixel and combining that experience into one device. Pixel Tablet pairs with a charging Speaker Dock to keep your device fully charged. It offers a terrific audio experience, while bringing some of the best features from a smart display to your tablet. Pixel Tablet is designed to seamlessly transition from an at home display to an entertainment device you can take anywhere - making it one of the most versatile tablets that easily adapts to you. We’ll share more details when it launches next year.

From their design to the high-tech features, these latest products embody the best of Google. You can learn more about them and pre-order the new Pixel phones and the new Google Pixel Watch in the Google Store, or from our partners around the world. In fact, we're expanding the availability of Pixel phones to more places, including Denmark, Netherlands, Norway, and Sweden for the first time. Google now has a comprehensive portfolio of devices and services, for your home and for on the go, and we hope you’ll love this latest generation of products.

Stay connected with the Pixel 7 and Pixel 7 Pro

With phones getting smarter and faster every year, it’s easy to forget why we ever started carrying them around in the first place: phone calling and texting. Let’s take a look at the newest Messages and Phone features on Pixel 7 and Pixel 7 Pro that make it easier than ever to stay connected.

It can be frustrating when you can’t hear the person on the other side of an important phone call, like when you’re on a work call with your team, or while Mom’s giving you directions to the family reunion. So we improved the audio experience for Pixel 7 and Pixel 7 Pro users with Clear Calling, rolling out in the coming months. It uses machine learning to automatically filter out background noise and enhance the voice on the other end of the line, so it’s easier to hear the person you’re talking to, even if they’re on a windy street or in a noisy restaurant.

If you have your hands full, you can send and receive calls and messages from your Google Pixel Watch too. The watch works with your phone to display Caller ID and spam warnings from incoming callers, so you don’t have to pull out your phone every time it rings. Plus, your watch will intelligently route the audio where you want it. So if you’re listening to a podcast on your Pixel Buds Pro and you answer a call from your watch, no problem — the audio will automatically connect to your earbuds.

Save time when you call a business

Pixel solves some of life’s most tedious tasks by using Google’s AI to make your phone calls more helpful.

Motion graphic showing Direct My Call feature on a Pixel 7 Pro, illustrating phone menu options for a business immediately displayed on screen for the caller. The caller then taps a phone menu option, and is shown the second tier of the phone tree.

Direct My Call, powered by Google’s Duplex technology, helps you navigate automated phone menus by transcribing the menu options and showing them on your screen for you to tap, so you don’t need to listen to or memorize them. Since launch, it has helped Pixel users navigate over 50 million calls with businesses. The new Pixel 7 and Pixel 7 Pro take this even further by showing you the menu options right away, before they’re even spoken, so you get to the right department even faster.

You can expect to see the menu options ahead of time when you call many of the most popular toll-free numbers in the U.S., and we're bringing this experience to more business numbers over time.

Security by design

We know privacy is top of mind for Pixel users. That’s why we designed these features to work on your Pixel device itself – the audio data never leaves the phone or is sent to anyone, including Google, unless you explicitly decide to share it to help improve these features. Your conversations stay private.

Together with existing features like Call Screen, Wait Times, and Hold For Me, these updates on the new Pixel 7 and Pixel 7 Pro help you communicate and connect, whether by avoiding missing key moments with those closest to you, or by saving your precious time and patience, so you can focus on more important things in your life. Both devices launch today.

Stay connected with the Pixel 7 and Pixel 7 Pro

With phones getting smarter and faster every year, it’s easy to forget why we ever started carrying them around in the first place: phone calling and texting. Let’s take a look at the newest Messages and Phone features on Pixel 7 and Pixel 7 Pro that make it easier than ever to stay connected.

It can be frustrating when you can’t hear the person on the other side of an important phone call, like when you’re on a work call with your team, or while Mom’s giving you directions to the family reunion. So we improved the audio experience for Pixel 7 and Pixel 7 Pro users with Clear Calling, rolling out in the coming months. It uses machine learning to automatically filter out background noise and enhance the voice on the other end of the line, so it’s easier to hear the person you’re talking to, even if they’re on a windy street or in a noisy restaurant.

If you have your hands full, you can send and receive calls and messages from your Google Pixel Watch too. The watch works with your phone to display Caller ID and spam warnings from incoming callers, so you don’t have to pull out your phone every time it rings. Plus, your watch will intelligently route the audio where you want it. So if you’re listening to a podcast on your Pixel Buds Pro and you answer a call from your watch, no problem — the audio will automatically connect to your earbuds.

Save time when you call a business

Pixel solves some of life’s most tedious tasks by using Google’s AI to make your phone calls more helpful.

Motion graphic showing Direct My Call feature on a Pixel 7 Pro, illustrating phone menu options for a business immediately displayed on screen for the caller. The caller then taps a phone menu option, and is shown the second tier of the phone tree.

Direct My Call, powered by Google’s Duplex technology, helps you navigate automated phone menus by transcribing the menu options and showing them on your screen for you to tap, so you don’t need to listen to or memorize them. Since launch, it has helped Pixel users navigate over 50 million calls with businesses. The new Pixel 7 and Pixel 7 Pro take this even further by showing you the menu options right away, before they’re even spoken, so you get to the right department even faster.

You can expect to see the menu options ahead of time when you call many of the most popular toll-free numbers in the U.S., and we're bringing this experience to more business numbers over time.

Security by design

We know privacy is top of mind for Pixel users. That’s why we designed these features to work on your Pixel device itself – the audio data never leaves the phone or is sent to anyone, including Google, unless you explicitly decide to share it to help improve these features. Your conversations stay private.

Together with existing features like Call Screen, Wait Times, and Hold For Me, these updates on the new Pixel 7 and Pixel 7 Pro help you communicate and connect, whether by avoiding missing key moments with those closest to you, or by saving your precious time and patience, so you can focus on more important things in your life. Both devices launch today.

Google Pixel Watch: Help by Google, health by Fitbit

As part of our latest offering of Google devices this fall, we’re officially unveiling our first full-featured premium smartwatch: Google Pixel Watch. A natural extension of the Pixel family, the Google Pixel Watch combines the smarts and helpfulness you know and love from Google with Fitbit’s health and fitness expertise, all in an elegant design.

A design you can truly make your own

Designed with comfort and durability in mind, the Google Pixel Watch is sophisticated for a night out or a business meeting, can endure your activities and workouts, and is pleasant to sleep in. The bold, circular 3D domed glass blends seamlessly into the stainless steel body giving it a slim look on the wrist. It is both water-resistant (up to 5 ATM/50 meters) and scratch-resistant, meant to be worn all day and night. Inspired by a classic timepiece, the tactile crown controls on-screen scrolling, accesses shortcuts and initiates the app tray to get you the helpful information you need. The side button subtly above the crown opens your most-recently used apps, so favorites are just a click away.

Close up shot of Google Pixel Watch with lemongrass active band displaying the time and heart rate on the watch face.

Wrapped in a stainless steel body and slim, sophisticated design, Google Pixel Watch has your favorite features just a swipe away.

The unique band attach mechanism — inspired by how a camera lens attaches to a camera body — makes it easy to change bands to transform the overall look of the watch. Switch up your style with 20 available band choices, and choose from a wide assortment of classic or modern bands in woven, stretch, active and leather styles, with metal coming next spring.[0a45c7]

And the comprehensive family of 19 customizable watch faces, each with many personalization options – from the colors to the layout and the information you need most – provide thousands of options. You can even set your favorite photos as your watch face with Google Photos.

  • Video image of the active band being attached to the Google Pixel Watch bezel, showcasing the easy band attachment mechanism.

    Google Pixel Watch’s unique band attach mechanism makes it easy to change bands to transform the overall look of the watch.

  • Google Pixel Watch lineup with a variety of accessory bands, including active, woven, stretch, two-tone leather, crafted leather, and metal mesh and metal links (both coming in Spring 2023).

    Whether it’s a new watch face or accessory band, Google Pixel Watch offers thousands of combinations to personalize your look.

  • A grouping of more than 35 watch faces with various on-screen designs appear in several rows.

    Switch up your day-to-day look with a family of 19 customizable watch faces to choose from.

Google help goes with you

Google Pixel Watch is powered with Wear OS by Google (Wear OS 3.5) and delivers the information you need at a glance, making tasks more convenient and providing help whenever and wherever you need it. Interaction is extremely smooth, responsive and easy to use. With tiles and watch faces you can easily customize to be full of information or minimal – the experience is uniquely yours to choose what you see at a glance. With Google Assistant built in, your personalized help on the go is quick and hands-free. You can easily control your smart home devices through the Google Home app or just say “Hey, Google” to your watch to adjust the thermostat, turn on or off the lights, and get notifications from your Nest doorbell when a person or package is at the door (with compatible smart devices).

A Google Pixel Watch face shows the thermostat being set to heat the upstairs of a user’s home.

From adjusting the thermostat to turning off the lights, Google Pixel Watch offers various features with the Google Home app to make life more convenient.

Check your notifications from Gmail and Google Calendar, make contactless payments in stores and at transit with Google Wallet, and get turn-by-turn directions with Maps, including an interactive view that makes it easy to see where you are and where you’re going. Enjoy access to over 100 million songs with YouTube Music Premium (three months included), and cache your favorite playlists using ample 32GB of on-device storage, or streaming phone-free over built-in 4G LTE-cellular. And access even more apps with Google Play Store right on your wrist, including Adidas Running, Calm, Spotify, MyFitnessPal and Strava.

  • A man uses his Google Pixel Watch to pay at a train turnstile.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A man checks his Google Pixel Watch while waiting at a crosswalk on his bike.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A woman stands on the sidewalk smiling after checking her Google Pixel Watch notifications.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A woman in a black tank top uses Pixel Buds and a Google Pixel Watch.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A runner sits on a track in a spot of light wearing a Google Pixel Watch.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A man at a coffee shop uses a Pixel 7, Pixel Buds and a Google Pixel Watch near a Nest Hub.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

The Google Pixel Watch is a great companion to the Pixel devices you already love. With Fast Pair, your Pixel Buds will automatically connect to your watch once paired with your phone, and you can start a call on the watch and conveniently transition to your phone once in reach. You get music playback controls and turn-by-turn directions on your watch, even if you start them on the phone.

Photo of the new Pixel family lineup.

Google Pixel Watch is a great companion to the Pixel family and will work seamlessly with the products you know and love.

To give you added peace of mind, Google Pixel Watch is equipped with an Emergency SOS feature to alert emergency responders or trusted contacts when you’re in an emergency or feeling unsafe. Fall detection (coming in 2023) can sense if you’ve taken a hard fall, connecting you to emergency services and even auto-dialing if you’re unresponsive.

Health and fitness favorites from Fitbit

Google Pixel Watch has deep integration with Fitbit to provide leading health and fitness features, including our most accurate heart rate tracking yet. With on-device machine learning and deep optimization down to the processor level, it gives you an accurate measurement of your heart rate continuously tracking at once per second. The Fitbit experience is completely redesigned for Google Pixel Watch, with 40 exercise modes available to track your favorite workouts and all-day activities including steps, distance with built-in GPS and Active Zone Minutes, to help you push for that extra rep during workouts.

Left: A man in workout clothes sits down, stretching his legs while wearing a Google Pixel Watch. Right: A Google Pixel Watch face shows a user’s heart rate in the morning.

Continuously tracking at once per second, Google Pixel Watch offers an accurate measurement of your heart rate all day long.

It helps you keep tabs on your health with an ECG app to detect signs of Atrial Fibrillation (AFib), better understand your sleep with Sleep Score and Sleep Stages, and receive guidance powered by Fitbit’s 20 billion nights tracked.[7eb3e3]Get insights into key metrics like your breathing rate, heart rate variability and more — all on the Health Metrics Dashboard in the Fitbit app. With Fitbit Premium, you get deeper insights and access to features like Daily Readiness Score so you know when to go all-out in your workout or prioritize rest. More than 1,000 workouts and 400 mindfulness sessions are available to help you take action and approach each day based on what your body is telling you.

Close-up images of health metrics on the Google Pixel Watch face and in the Fitbit app.

Keep your health information right at your fingertips, both on your Google Pixel Watch face and in the Fitbit app.

Getting started is easy

In addition to compatibility with Pixel phones, Google Pixel Watch also works with other Android 8.0+ phones and is available in two connectivity configurations: built-in 4G LTE for phone-free convenience or Bluetooth/Wi-Fi only. Google Fi subscribers can even set up LTE without additional line fees on most plans. Fast Pair makes it easy to set-up your Google Pixel Watch with your Pixel phone, plus existing Fitbit users can pick up where they left off from their current device and won’t lose any stats or personal data.

Google Pixel Watch keeps you going through the day reliably with up to 24 hours of battery life, even with all-day continuous per second heart rate, and health and activity tracking.[fb9cb7]And when you do need a quick charge, get back 50% battery life in just 30 minutes, ideal for pre-bedtime charging for your sleep tracking.[1d7c22]

Google Pixel Watch is available for $349 for Bluetooth/Wi-Fi, and $399 for 4G LTE, including six months of Fitbit Premium and three months of YouTube Music Premium (available in applicable markets). Accessory bands range from $49-$199.

Beginning today, pre-order Google Pixel Watch online at the Google Store, Fitbit.com and select global retailers and your favorite carriers, with availability in nine countries, including US, Canada, United Kingdom, Ireland, Germany, France, Japan, Australia and Taiwan, starting October 13.

A line up of Google Pixel Watches with an assortment of active band colors.

Pre-order the Google Pixel Watch of your choice starting today.

Google Pixel Watch: Help by Google, health by Fitbit

As part of our latest offering of Google devices this fall, we’re officially unveiling our first full-featured premium smartwatch: Google Pixel Watch. A natural extension of the Pixel family, the Google Pixel Watch combines the smarts and helpfulness you know and love from Google with Fitbit’s health and fitness expertise, all in an elegant design.

A design you can truly make your own

Designed with comfort and durability in mind, the Google Pixel Watch is sophisticated for a night out or a business meeting, can endure your activities and workouts, and is pleasant to sleep in. The bold, circular 3D domed glass blends seamlessly into the stainless steel body giving it a slim look on the wrist. It is both water-resistant (up to 5 ATM/50 meters) and scratch-resistant, meant to be worn all day and night. Inspired by a classic timepiece, the tactile crown controls on-screen scrolling, accesses shortcuts and initiates the app tray to get you the helpful information you need. The side button subtly above the crown opens your most-recently used apps, so favorites are just a click away.

Close up shot of Google Pixel Watch with lemongrass active band displaying the time and heart rate on the watch face.

Wrapped in a stainless steel body and slim, sophisticated design, Google Pixel Watch has your favorite features just a swipe away.

The unique band attach mechanism — inspired by how a camera lens attaches to a camera body — makes it easy to change bands to transform the overall look of the watch. Switch up your style with 20 available band choices, and choose from a wide assortment of classic or modern bands in woven, stretch, active and leather styles, with metal coming next spring.[0a45c7]

And the comprehensive family of 19 customizable watch faces, each with many personalization options – from the colors to the layout and the information you need most – provide thousands of options. You can even set your favorite photos as your watch face with Google Photos.

  • Video image of the active band being attached to the Google Pixel Watch bezel, showcasing the easy band attachment mechanism.

    Google Pixel Watch’s unique band attach mechanism makes it easy to change bands to transform the overall look of the watch.

  • Google Pixel Watch lineup with a variety of accessory bands, including active, woven, stretch, two-tone leather, crafted leather, and metal mesh and metal links (both coming in Spring 2023).

    Whether it’s a new watch face or accessory band, Google Pixel Watch offers thousands of combinations to personalize your look.

  • A grouping of more than 35 watch faces with various on-screen designs appear in several rows.

    Switch up your day-to-day look with a family of 19 customizable watch faces to choose from.

Google help goes with you

Google Pixel Watch is powered with Wear OS by Google (Wear OS 3.5) and delivers the information you need at a glance, making tasks more convenient and providing help whenever and wherever you need it. Interaction is extremely smooth, responsive and easy to use. With tiles and watch faces you can easily customize to be full of information or minimal – the experience is uniquely yours to choose what you see at a glance. With Google Assistant built in, your personalized help on the go is quick and hands-free. You can easily control your smart home devices through the Google Home app or just say “Hey, Google” to your watch to adjust the thermostat, turn on or off the lights, and get notifications from your Nest doorbell when a person or package is at the door (with compatible smart devices).

A Google Pixel Watch face shows the thermostat being set to heat the upstairs of a user’s home.

From adjusting the thermostat to turning off the lights, Google Pixel Watch offers various features with the Google Home app to make life more convenient.

Check your notifications from Gmail and Google Calendar, make contactless payments in stores and at transit with Google Wallet, and get turn-by-turn directions with Maps, including an interactive view that makes it easy to see where you are and where you’re going. Enjoy access to over 100 million songs with YouTube Music Premium (three months included), and cache your favorite playlists using ample 32GB of on-device storage, or streaming phone-free over built-in 4G LTE-cellular. And access even more apps with Google Play Store right on your wrist, including Adidas Running, Calm, Spotify, MyFitnessPal and Strava.

  • A man uses his Google Pixel Watch to pay at a train turnstile.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A man checks his Google Pixel Watch while waiting at a crosswalk on his bike.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A woman stands on the sidewalk smiling after checking her Google Pixel Watch notifications.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A woman in a black tank top uses Pixel Buds and a Google Pixel Watch.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A runner sits on a track in a spot of light wearing a Google Pixel Watch.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

  • A man at a coffee shop uses a Pixel 7, Pixel Buds and a Google Pixel Watch near a Nest Hub.

    No matter where you are or where you’re going, Google Pixel Watch is easy to set up and keep you going.

The Google Pixel Watch is a great companion to the Pixel devices you already love. With Fast Pair, your Pixel Buds will automatically connect to your watch once paired with your phone, and you can start a call on the watch and conveniently transition to your phone once in reach. You get music playback controls and turn-by-turn directions on your watch, even if you start them on the phone.

Photo of the new Pixel family lineup.

Google Pixel Watch is a great companion to the Pixel family and will work seamlessly with the products you know and love.

To give you added peace of mind, Google Pixel Watch is equipped with an Emergency SOS feature to alert emergency responders or trusted contacts when you’re in an emergency or feeling unsafe. Fall detection (coming in 2023) can sense if you’ve taken a hard fall, connecting you to emergency services and even auto-dialing if you’re unresponsive.

Health and fitness favorites from Fitbit

Google Pixel Watch has deep integration with Fitbit to provide leading health and fitness features, including our most accurate heart rate tracking yet. With on-device machine learning and deep optimization down to the processor level, it gives you an accurate measurement of your heart rate continuously tracking at once per second. The Fitbit experience is completely redesigned for Google Pixel Watch, with 40 exercise modes available to track your favorite workouts and all-day activities including steps, distance with built-in GPS and Active Zone Minutes, to help you push for that extra rep during workouts.

Left: A man in workout clothes sits down, stretching his legs while wearing a Google Pixel Watch. Right: A Google Pixel Watch face shows a user’s heart rate in the morning.

Continuously tracking at once per second, Google Pixel Watch offers an accurate measurement of your heart rate all day long.

It helps you keep tabs on your health with an ECG app to detect signs of Atrial Fibrillation (AFib), better understand your sleep with Sleep Score and Sleep Stages, and receive guidance powered by Fitbit’s 20 billion nights tracked.[7eb3e3]Get insights into key metrics like your breathing rate, heart rate variability and more — all on the Health Metrics Dashboard in the Fitbit app. With Fitbit Premium, you get deeper insights and access to features like Daily Readiness Score so you know when to go all-out in your workout or prioritize rest. More than 1,000 workouts and 400 mindfulness sessions are available to help you take action and approach each day based on what your body is telling you.

Close-up images of health metrics on the Google Pixel Watch face and in the Fitbit app.

Keep your health information right at your fingertips, both on your Google Pixel Watch face and in the Fitbit app.

Getting started is easy

In addition to compatibility with Pixel phones, Google Pixel Watch also works with other Android 8.0+ phones and is available in two connectivity configurations: built-in 4G LTE for phone-free convenience or Bluetooth/Wi-Fi only. Google Fi subscribers can even set up LTE without additional line fees on most plans. Fast Pair makes it easy to set-up your Google Pixel Watch with your Pixel phone, plus existing Fitbit users can pick up where they left off from their current device and won’t lose any stats or personal data.

Google Pixel Watch keeps you going through the day reliably with up to 24 hours of battery life, even with all-day continuous per second heart rate, and health and activity tracking.[fb9cb7]And when you do need a quick charge, get back 50% battery life in just 30 minutes, ideal for pre-bedtime charging for your sleep tracking.[1d7c22]

Google Pixel Watch is available for $349 for Bluetooth/Wi-Fi, and $399 for 4G LTE, including six months of Fitbit Premium and three months of YouTube Music Premium (available in applicable markets). Accessory bands range from $49-$199.

Beginning today, pre-order Google Pixel Watch online at the Google Store, Fitbit.com and select global retailers and your favorite carriers, with availability in nine countries, including US, Canada, United Kingdom, Ireland, Germany, France, Japan, Australia and Taiwan, starting October 13.

A line up of Google Pixel Watches with an assortment of active band colors.

Pre-order the Google Pixel Watch of your choice starting today.

Google Assistant’s new updates make it easier than ever to get things done across devices

When we launched Google Assistant six years ago, we envisioned a world in which you could control lights and thermostats with your voice, naturally communicate with your devices in multiple languages, and simplify your daily tasks with voice controls and proactive reminders. Fast forward to today, and every month more than 700 million people in over 95 countries – and across 29 languages! – get things done reliably with their Assistant. As voice has become a primary way we engage with technology, Assistant makes it easy to get things done across different devices, whether you're at home or on the go.

Today at Made by Google, we shared some of our latest improvements to Assistant’s powerful AI capabilities, including new ways to interact more naturally with Assistant across Pixel 7 and the Google Pixel Watch. Here’s a look at a few of our favorites.

Use your voice to get things done faster and more easily

Send messages faster with Assistant voice typing

With Assistant voice typing, you can easily talk to Google to type, edit and send messages on average 2.5x faster than typing on the keyboard, and now in more languages – Spanish, Italian and French. It’s also getting more fun! When you’re writing a message, Assistant voice typing can now suggest emojis relevant to your messages and lets you search the emoji to insert with your voice even without knowing the exact name for it. Just say “LOL emoji” and Assistant will know what you mean ?.

Assistant voice typing with emoji suggestions and search

Discover more delightful calling and messaging experiences powered by Assistant

At Made by Google, we shared some ways Google is creating a more delightful calling and texting experience on Android-powered devices and how Assistant’s speech models are helping to make it even easier to communicate:

  • Call Screen helps you avoid unwanted calls and it has handled over 600 million calls for users last year.
  • Direct My Call, powered by Duplex, will now show call menu options right away, so you can tap to get where you need without waiting to hear lengthy recorded menus and has helped Pixel users navigate over 50 million calls with businesses.
  • Voice Message Transcription enables users to easily read audio messages on Google’s Messages app when you’re not in a great place to listen to one.

Launched last year on Pixel 6, quick phrases give you hands-free help on specific tasks, without needing to say “Hey Google.” On Pixel 7, you can now say “Silence” to dismiss incoming calls when you are not ready to pick up. And soon the Recorder app on Pixel 7 will include Speaker labels to differentiate and transcribe each speaker’s words separately, allowing you to capture meeting and interview notes with ease.

GIF of smartphone using Direct My Call feature

Direct My Call shows you call menu options right away before they were spoken

Bringing proactive intelligence directly to your screen

At a Glance on Pixel helps get what you need, when you need it – before you have to ask – right on your home or lock screen. If it’s going to rain or snow in your area in the next hour, At a Glance can proactively show you an update right on your phone so you can plan accordingly. Wondering if your package arrived? Get a video feed preview from your Nest doorbell. Traveling? Simply see flight or baggage information and your destination’s weather forecast.

  • Image of a smartphone showing weather forecast

    At a Glance shows you timely precipitation alerts

  • Image of a smartphone alerting of a package delivery

    At a Glance gives you a video feed preview from your Nest doorbell

  • An image of a smartphone with information on baggage claim

    At a Glance shows you the baggage claim carousel for your flight

Experience the best of Google Assistant on your new Pixel devices

With Assistant, you can use your voice in new and exciting ways on the sleek, new Pixel Watch. Take quick actions like sending messages, setting a timer, controlling your connected home devices and starting your run. Or when you’re wearing your Pixel Buds, you can say “Hey Google, play my workout playlist” to power through your cardio session. We also announced the Google Pixel Tablet, coming next year, which is designed to be helpful in your hand and in your home. With the Pixel Tablet and the Charging Speaker Dock, you can enjoy hands-free help from Assistant or a photo frame of your memories.

An image of Assistant working on a watch dial

Whether you’re using Assistant to send a message from your Pixel Watch, glancing at useful information on your Pixel 7 lock screen, or asking “Hey Google, find my phone” right from your watch, we want Assistant to be your go-to conversation helper. One that moves with you throughout your day – whether you’re at home or on the go – to make life easier and give you time to focus on what matters most.