Author Archives: ezgi cetinkaya

Resources to help optimize your business

Online content and media consumption behaviors are continuously evolving. If you'd like to optimize your online business and help improve your AdSense performance, it's important to follow and adapt to the trends. We'd like to provide some resources to help you successfully navigate in an ever-changing digital environment.

Adapt your content to changing trends

It’s important to understand what’s top of mind for the people you’re aiming to reach in order to make your content interesting and useful to wide audiences. Below are some tools you can use to optimize your content:

Understand user interests 

Use Google Trends to analyze the popularity of top search queries in Google Search across regions and languages. If you need help with understanding, using and visualizing the data better, you can get Google Trends lessons.  

Stay on top of market trends in a dynamic environment and reflect it on your content to keep it up to date. While doing so, please be mindful of our content policies.

Use Question Hub to create richer content by leveraging unanswered questions online. Review these questions to get inspired and create deeper, more comprehensive content.

Track how your content performs 

Get to know your audience and how they engage with your site through Google Analytics. The earlier you spot changes in your user behavior, the quicker you can address them. You can review the below reports to get the insights: 

  • Realtime Content Insights to identify the most popular articles amongst your audience
  • Behavior Reports to understand the overall page and content performance of your site
  • Acquisition Reports to review the shift in your site traffic and traffic sources. If you see unusual spikes from certain sources, you might want to monitor them. 
  • AdSense Overview to see your revenue information once you link your AdSense account to Analytics. 

As an addition to your current content strategy, experiment with different content formats such as video or infographics and track your user i. If you see improvement on user interest, you can double down on those content formats. Diversifying your content could help you expand your audience, and also improve the engagement of your current ones. 

Optimize your revenue stream

When your content is ready, appealing and easy to reach, you can optimize your AdSense account to maximize your revenue from the content you created. We know that creating content takes time, so we’d like to remind you of some solutions that you can use to get the most out of your content.

You may consider using Auto ads to help you increase your ads revenue. Auto ads are optimized to deliver better performing ads, so that you can spend more time creating the content your audience is searching for. As they work through any AdSense ad code, you can start using Auto ads byturning them on in your account

As time spent on mobile increases, it becomes even more important to have a mobile-friendly site with goodpage speed. This will help people to access your content without problems. Make sure your ad units are responsive in order to provide a positive ad experience regardless of which device people use to visit your site. 

Lastly, make sure that your site complies with the AdSense Program policies so that your business can grow sustainably. 

We’re here to support you through the AdSense forums, email and troubleshooters. Learn more about the support options available. 


Source: Inside AdSense


Welcome to Google AdSense

Creating content your audience loves takes time, but making it profitable shouldn’t. That’s where Google AdSense comes in. 

With AdSense, trusted advertisers show their ads on your site, generating revenue for you to keep creating great content and take your business to the next level. More than 2 million publishers, just like you are using it. 

AdSense gets you the best of Google’s automation and is fully customizable. Plus, signing up is free and easy. So get started today!


Welcome to AdSense

Refining your website’s user experience in 3 steps

There are plenty of sites out there. Beyond producing great content, it’s vital to make yours stand out. How? One way is to provide an exceptional user experience (UX). 

Use tools to put yourself in your user’s shoes, and then rectify anything that compromises their ability to move easily through your site. In turn, these optimizations can produce a positive impact on the performance of your ads. 


1. Measure your site’s performance

As a first step, assess your current website user experience to understand what developments are needed.

Track important metrics about how your site performs in Google Search results using Search Console. Find out how often your site appears, its average position, click-through rates and more. 


The Performance report provides visibility into how your search traffic changes over time, where it’s coming from and what search queries are most likely to show your site. See which pages have the highest (and lowest) click-through rate from Google Search. 


Expose untapped performance opportunities and improve the quality of web pages through Lighthouse. With Lighthouse audits, you can identify and then fix common problems that affect your site’s performance, accessibility and user experience. 


Run a mobile-friendly test to see how easily a visitor can use your page on a mobile device. Just enter a page URL to find how you score. The majority of users coming to your site are likely to be using a mobile device, so if you haven’t made your site mobile-friendly, you should.  


With 53 percent of users abandoning mobile sites that take longer than three seconds to load, it pays to be fast. Check your mobile page speed and compare it against industry benchmarks

performance_measurement_tools

2. Design for optimal user experience 

Now that you know how your site measures up, it’s time to put your analysis to use with UX strategies for improvements. There are three development frameworks you can consider using to create a smoother, faster experience for your users.

  • AMP (Accelerated Mobile Pages) is a framework of web components that lets you create a highly performing site that’s consistently fast across all devices. 

  • Responsive web design is about using HTML and CSS to automatically resize, shrink or enlarge a website to make it look good on all devices, including desktops, tablets and phones.

  • Progressive Web Apps provide an installable, app-like experience on desktop and mobile. Built and delivered directly via the web, these web apps are fast and reliable on any browser.

mobile_user

3. Keep mobile front of mind


Since the majority of users now access Google Search with a mobile device, the mobile version of your site’s content is what informs indexing and ranking. If your site has separate desktop and mobile content, here’s what you need to remember to optimize for mobile-first indexing.


  • Your mobile site should contain the same content as your desktop site.

  • Structured data should be present on both versions of your site.

  • Metadata should be present on both versions of the site.


When it comes to design, remember that users are impatient – so organise your site so that it’s easy for people to find and do what they want. Focus your homepage and navigation on connecting users to the content they’re looking for. Offer site search to ensure users can find what they need in a hurry. Understand your customer journeys and let users convert on their own terms. Provide a seamless, frictionless conversion experience through easy-to-use forms.


To learn more about what you can do to propel your website user experience from good to great, check out these mobile design best practices


Source: Inside AdSense


Creating outstanding website content in 3 steps

Great content marketing not only drives new visitors to your site, but also entices previous visitors to come back. A content strategy is key, so take advantage of these tools that can help.


1. Identify areas with high potential


Before you sit down to create any new website content, understand the interests and content consumption behavior of the users you’re aiming to reach. Find areas that offer the most potential. For instance, niche content ideas—those that have large amounts of interest or queries but few matching sites—are often worth tapping into because they offer a way to make your content stand out. 


Google Trends shows what the world is searching for. It analyzes the popularity of top search queries in Google Search across regions and languages, and presents graphs to compare a query’s search volume over time. Keep up with trending searches, or enter any search term to discover related topics and queries. These techniques can give you a feel for what people are interested in so you can tailor your content to suit.


Google Question Hub collects unanswered questions directly from users to identify content gaps online. Use these insights to create better content for your audience.


Market Finder uncovers new opportunities to take your business global. It analyzes monthly searches, popular market trends, disposable income per capita and number of internet users by country to help you prioritize where your products, services and content will appeal most. Pinpoint a shortlist of promising new target markets for your brand and extend your site’s content to international users. 


News Consumer Insights provides analysis about which traffic sources drive the most qualified users and how to better engage your visitors. For instance, when NCI shows that the number of visits per user is high but pages per visit is low, it’s a signal that your internal recirculation could be better. Put links to your best performing content at the bottom of articles and invite readers to click.  

Don't forget: All content must adhere to Webmaster Quality Guidelines.

tools_for_content_creation

2. Improve your content marketing


Get to know your audience and how they engage with your site so you can see what’s working and what isn’t, then improve your content strategy accordingly. Google Analytics includes a host of free tools to help you build a more complete picture of your users and identify areas where you could be doing better.


google_analytics_for_content

3.  Learn from the latest tips and trends


Don’t forget to look at the bigger picture, including how people’s use of the web is evolving and how other businesses are responding.


Consumer Barometer shows how, when and why people around the world use the web. An evolving storehouse of online research and resources, it includes everything from country-specific data on consumers’ device preferences to insights about how people are making their purchase decisions.


Success storiesprovide inspiration and ideas from the wider community, showing how other people are using AdSense to help fund their passions.


Source: Inside AdSense


Your Google AdSense seasonal guide

This guide is here to help you learn about the importance of seasonality as well as provide you with tips on how to get more from your Google AdSense account and site during peak seasonal traffic. This guide is filled with easy, actionable insights you can start implementing today.

Here’s a sneak peek of what will be posted over the next couple of weeks to prepare you well for this busy time of the year. Let’s get holiday season ready!

  • Pre-holiday season: How to prepare? 
  • During the holiday season: How to maximize the opportunities 
  • Post holidays: Looking at 2020 


Defining seasonal periods 

What is seasonality?

Any predictable fluctuation or pattern that recurs over a calendar year is defined as seasonality. It can be categorized into 3 types of events and holidays:

  1. Cultural (e.g. Ramadan, Thanksgiving, Christmas) 
  2. Commercial (e.g. Black Friday, Singles’ Day, Mother’s Day)
  3. Ad-hoc events (e.g. Olympics, Elections, TV series) 

By spotting events and holidays impacting your audience, you can identify your seasonality opportunities to increase revenue and attract new users.

What drives seasonality? 

Publisher revenue is driven by two interlinked factors: RPMs and traffic.
Advertisers are willing to pay more for inventory, leading to higher RPMs. Increased traffic leads to more impressions. These two factors drive seasonal spikes and dips in publisher earnings.


RPMs traffic


Why is it important for publishers?

Seasonality offers publishers opportunities to attract new audiences and maximize revenues. The upcoming holiday season (October - December) is the biggest annual seasonal opportunity. Let’s explore why!

  1. Large increase in internet traffic (higher query opportunity)
    Over the past 5 years, the holiday season internet traffic has grown as users flock online to purchase gifts for themselves and others.

  2. Higher competition between advertisers (higher query opportunity)
    The holiday shopping season is the busiest retail period of the year. Advertisers spend more during this time to ensure their products and brands are well-positioned at key events like Black Friday and Cyber Monday. 
    For example, consumers around the world and especially in Asia reportedly spent more than $1 billion in the first 90 seconds of Singles’ Day in 2018. Advertisers are eager to be there for moments like this.

Starting the holiday season marathon

Let’s focus on the upcoming season. The October-December period is a global seasonal marathon offering the greatest annual opportunity to maximize your earnings. In fact, this seasonal opportunity is increasing all over. In 2018, the average global interest in Black Friday grew more than twice over the previous 5 years

Get your calendar open and mark the following dates:




Let’s see what you can do to make the most out of your site and AdSense account before, during and after the holiday season.

In the blogpost next week we’ll provide you with tips on how to prepare your site and AdSense account for the rush of the holiday season.

Posted by:
Daryna Chushko - Publisher Growth Marketing Manager

    Source: Inside AdSense


    Introducing the new and improved Auto ads

    This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

    What’s changing

    Easy setup and management
    - No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
    - For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

    - For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.
    - You can see the full summary of your Auto ads settings for each of your sites as an overview.


    Greater customization

    - You can preview how Auto ads look on your site before they go live.
    - You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.
    - You can easily specify the Ad formats that Auto ads places on your site, including Matched content.
    - You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.


    Updated reporting

    - We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.


    Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

    Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.


    Experiments are coming!


    We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible. 
    Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.



    Posted by:
    Google AdSense Product Team

    Source: Inside AdSense


    AdSense now understands Marathi

    Today, we’re excited to announce the addition of Marathi, a language spoken by over 80 millions people in Maharashtra, India and many other countries around the world, to the family of AdSense supported languages.

    The interest for Marathi language content has been growing steadily over the last few years. With this launch, AdSense provides an easy way for publishers to monetize the content they create in Marathi, and advertisers can connect to a Marathi speaking audience with relevant ads.

    To start monetizing your Marathi content website with Google AdSense:

    1. Check the AdSense Program policies and make sure your site is compliant.
    2. Sign up for an AdSense account
    3. Add the AdSense code to start displaying relevant ads to your users

    Welcome to AdSense! Sign Up now!

    Posted by:
    AdSense Internationalization Team

    Source: Inside AdSense


    Simplifying our content policies for publishers

    One of our top priorities is to sustain a healthy digital advertising ecosystem, one that works for everyone: users, advertisers and publishers. On a daily basis, teams of Google engineers, policy experts, and product managers combat and stop bad actors. Just last year, we removed 734,000 publishers and app developers from our ad network and ads from nearly 28 million pages that violated our publisher policies.

    But we’re not just stopping bad actors. Just as critical to our mission is the work we do every day to help good publishers in our network succeed. One consistent piece of feedback we’ve heard from our publishers is that they want us to further simplify our policies, across products, so they are easier to understand and follow. That’s why we'll be simplifying the way our content policies are presented to publishers, and standardizing content policies across our publisher products.

    A simplified publisher experience
    In September, we’ll update the way our publisher content policies are presented with a clear outline of the types of content where advertising is not allowed or will be restricted.

    Our Google Publisher Policies will outline the types of content that are not allowed to show ads through any of our publisher products. This includes policies against illegal content, dangerous or derogatory content, and sexually explicit content, among others.

    Our Google Publisher Restrictions will detail the types of content, such as alcohol or tobacco, that don’t violate policy, but that may not be appealing for all advertisers. Publishers will not receive a policy violation for trying to monetize this content, but only some advertisers and advertising products—the ones that choose this kind of content—will bid on it. As a result, Google Ads will not appear on this content and this content will receive less advertising than non-restricted content will. 

    The Google Publisher Policies and Google Publisher Restrictions will apply to all publishers, regardless of the products they use—AdSense, AdMob or Ad Manager.

    These changes are the next step in our ongoing efforts to make it easier for publishers to navigate our policies so their businesses can continue to thrive with the help of our publisher products.


    Posted by:
    Scott Spencer, Director of Sustainable Ads


    Source: Inside AdSense


    Additional safeguards to protect the quality of our ad network

    Supporting a healthy ads ecosystem that works for publishers, advertisers, and users continues to be a top priority in our effort to sustain a free and open web. As the ecosystem evolves, our ad systems and defenses must adapt as well. Today, we’d like to highlight some of our efforts to protect the quality of our ad network, and the benefits to our publishers and the advertising ecosystem. 


    Last year, we introduced a site verification process in AdSense to provide additional safeguards before a publisher can serve ads. This feature allows us to provide more direct feedback to our publishers on the eligibility of their site, while allowing us to communicate issues sooner and lessen the likelihood of future violations. As an added benefit, confirming which websites a publisher intends to monetize allows us to reduce potential misuse of a publisher's ad code, such as when a bad actor tries to claim a website as their own, or when they use a legitimate publisher's ad code to serve ads on bad content in an attempt to demonetize the good website — each day, we now block more than 120 million ad requests with this feature. 


    This year, we’re enhancing our defenses even more by improving the systems that identify potentially invalid traffic or high risk activities before ads are served. These defenses allow us to limit ad serving as needed to further protect our advertisers and users, while maximizing revenue opportunities for legitimate publishers. While most publishers will not notice any changes to their ad traffic, we are working on improving the experience for those that may be impacted, by providing more transparency around these actions. Publishers on AdSense and AdMob that are affected will soon be notified of these ad traffic restrictions directly in their Policy Center. This will allow them to understand why they may be experiencing reduced ad serving, and what steps they can take to resolve any issues and continue partnering with us.


    We’re excited for what’s to come, and will continue to roll out improvements to these systems with all of our users in mind. Look out for future updates on our ongoing efforts to promote and sustain a healthy ads ecosystem.


    Posted by: 
    Andres Ferrate - Chief Advocate for Ad Traffic Quality

    Source: Inside AdSense


    Upcoming changes to the AdSense mobile experience

    The web is mobile.

    Nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.

    We understand that using AdSense on the go is important to you. More than a third of our users access AdSense from mobile devices and this is an area where we continue to invest.

    Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.

    With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.

    Later this year we will announce improvements to the AdSense mobile web interface. The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.

    Like our publishers who have built their businesses around the mobile web, we look forward to leveraging great new web technologies to deliver an even better, more automated, and more useful mobile experience. Stay tuned for further announcements throughout the rest of the year.


    Posted by: Andrew Gildfind
    AdSense Product Manager

    Source: Inside AdSense