Author Archives: AdSense Product Team

Helping site owners manage consent in AdSense

Privacy regulations like the European General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA) are an important part of privacy-first advertising. But navigating privacy regulations can be complex if you can’t dedicate resources to meet the varying regulatory requirements across the globe.  


The process of consent management often entails:

  • Notifying site visitors on how their data is being used

  • Enabling site visitors to provide consent or manage their data preferences

  • Communicating those preferences to advertising partners, so that they’re respected

To help you gather and manage user consent for GDPR and opt-out requests for CCPA, we’ve launched new consent management features directly in AdSense Auto ads. These features offer an easy way for you to communicate with your site visitors, providing them an opportunity to manage their data and privacy preferences. This also gives you the ability to gather consent for advertising purposes, so you can continue to grow advertising revenue and fund your content. 


Gather and manage consent for GDPR

AdSense’s consent management solution is integrated with the Interactive Advertising Bureau (IAB) Europe’s Transparency and Consent Framework (TCF) v2.1, which standardizes the process and offers common language for gathering consent under the GDPR and ePrivacy Directive. When an EEA or U.K. user visits your site from those regions, your GDPR consent message will display to give them options to manage their data, and their choices will be automatically respected by AdSense and communicated to your advertising partners. 


Gather opt out requests for CCPA

AdSense also supports the IAB's CCPA Compliance Framework, which provides you with a standardized approach to manage opt-outs from users in this state. AdSense Auto ads detects when a user from California visits your site, shows them a CCPA opt out message, ensures their choice will be automatically respected by AdSense and makes the user’s choices available to other advertising partners you’ve integrated on the page. 


Grow revenue in a privacy-focused way

AdSense makes the process of gathering and managing consent easy. It allows you to communicate with your users and give them more transparency and control over how their data is being used. This makes it possible for you to continue to fund your content with advertising in a privacy-first way. 


The consent management solutions in AdSense are simple for publishers to use. As they’re already integrated into AdSense Auto ads, simply edit your site’s Auto ads settings, click “More features” and then turn on your consent messages. Of course, this feature is optional to use and you can work with any consent management platform of your choice. 


As new privacy regulations arise, we’ll continue to evolve our consent management solutions to help partners navigate user privacy decisions in a transparent way. We remain committed to helping site owners earn money through their content and grow their digital businesses for the future in a privacy-first ecosystem. Watch this space for further updates in the coming months.


Please visit the AdSense help center to learn more.


Source: Inside AdSense


Introducing the new and improved Auto ads

This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

What’s changing

Easy setup and management

- No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
- For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

Introducing the new and improved Auto ads-1

- For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.

- You can see the full summary of your Auto ads settings for each of your sites as an overview.

Greater customization

- You can preview how Auto ads look on your site before they go live.


Introducing the new and improved Auto ads-2


- You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.

- You can easily specify the Ad formats that Auto ads places on your site, including Matched content.

- You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.


Updated reporting

- We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.


Introducing the new and improved Auto ads-3


Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.


Experiments are coming!

We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible. 

Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.


Source: Inside AdSense


Introducing the new and improved Auto ads

This time last year, we committed to making AdSense more assistive and powerful. We're excited to announce a significant update to AdSense; Auto ads are now easier to use and come with better controls to customize the ad experience for your users.

What’s changing

Easy setup and management

- No more messing with ad codes! Auto ads now work through any AdSense ad unit code, so using them on your existing sites is as easy as turning them on in your account.
- For new sites, just add them in the Sites page, copy-paste the AdSense code and turn on Auto ads.

Introducing the new and improved Auto ads-1

- For pages where you don't want to use Auto ads, add those URLs to your “Page exclusions” list. You can exclude individual pages or entire sections of your site.

- You can see the full summary of your Auto ads settings for each of your sites as an overview.

Greater customization

- You can preview how Auto ads look on your site before they go live.


Introducing the new and improved Auto ads-2


- You can delete specific ad placements inside the preview using the “delete” button. Auto ads will immediately generate a placement in a new location for you to review.

- You can easily specify the Ad formats that Auto ads places on your site, including Matched content.

- You can control the number of Auto ads you'd like to show on your pages by using the Ad load slider.


Updated reporting

- We're updating our reports to allow you to easily see Auto ads and manual ad unit performance side by side for each of your sites.


Introducing the new and improved Auto ads-3


Don’t forget to check your Auto ads settings in the new Ads > Overview page to see these changes apply to your sites.

Over the coming weeks, we'll email to let you know that your account has the new Auto ads, and provide further information.


Experiments are coming!

We've received many requests to make it easier to test Auto ads and get accurate performance metrics. We're currently working on creating a new experiment type to make this possible. 

Together with the changes highlighted above, and a new experiment type, you'll be able to see how Auto ads will look on a site, and test out the performance on a portion of the traffic of a site before enabling them fully.


Source: Inside AdSense


Continuing to strengthen the quality of Google AdSense

Over the last 15 years, AdSense has grown to support web publishers by connecting their audiences to advertisers, with the aim of keeping the web open and funding content creators. Earlier this month, we posted about the exciting future we have ahead of us and with this post, we'd like to tell you a little more about our upcoming quality efforts.


We’re already committed to initiatives such as the Better Ads Standards and we continue to strive to create a clean and fair ad network. Continuing our work on quality in AdSense makes it more attractive to advertisers which in turn leads to better outcomes for our partners. With this in mind, we're making some changes to the way you monetize new sites with AdSense.

continuing-to-strengthen-quality-of_1.png

What's changing?

Before you can show ads on a new site, you now have to add the site to your AdSense account. Each new site will go through a verification process which checks that you own the domain or have the ability to modify its content. The process also reviews your site for compliance with the AdSense Program policies. After the checks are completed, your site will be marked as "Ready" and you can start showing ads.

We're also renaming the My Sites tab to Sites and moving it further up the menu to make it easier to find. Any existing sites you’re monetizing should automatically appear in your sites list, accessed by clicking the new Sites tab. If you want to add more sites you’ll need to add them to this list.

How will this impact partners?

For the vast majority of AdSense users, the only change will be the new Sites tab. However, for some of you, we may ask for help to find the correct ad code when you add a new site. If we require your help, we’ll reach out through email and notify you when you sign in to AdSense. So don’t forget to make sure we have the correct email address for you and that your email preferences are up to date.

Stay tuned for more exciting updates!

Source: Inside AdSense


Continuing to strengthen the quality of Google AdSense

Over the last 15 years, AdSense has grown to support web publishers by connecting their audiences to advertisers, with the aim of keeping the web open and funding content creators. Earlier this month, we posted about the exciting future we have ahead of us and with this post, we'd like to tell you a little more about our upcoming quality efforts.


We’re already committed to initiatives such as the Better Ads Standards and we continue to strive to create a clean and fair ad network. Continuing our work on quality in AdSense makes it more attractive to advertisers which in turn leads to better outcomes for our partners. With this in mind, we're making some changes to the way you monetize new sites with AdSense.

continuing-to-strengthen-quality-of_1.png

What's changing?

Before you can show ads on a new site, you now have to add the site to your AdSense account. Each new site will go through a verification process which checks that you own the domain or have the ability to modify its content. The process also reviews your site for compliance with the AdSense Program policies. After the checks are completed, your site will be marked as "Ready" and you can start showing ads.

We're also renaming the My Sites tab to Sites and moving it further up the menu to make it easier to find. Any existing sites you’re monetizing should automatically appear in your sites list, accessed by clicking the new Sites tab. If you want to add more sites you’ll need to add them to this list.

How will this impact partners?

For the vast majority of AdSense users, the only change will be the new Sites tab. However, for some of you, we may ask for help to find the correct ad code when you add a new site. If we require your help, we’ll reach out through email and notify you when you sign in to AdSense. So don’t forget to make sure we have the correct email address for you and that your email preferences are up to date.

Stay tuned for more exciting updates!

Source: Inside AdSense


AdSense now understands Telugu

Today, we’re excited to announce the addition of Telugu, a language spoken by over 70 million in India and many other countries around the world, to the family of AdSense supported languages. With this launch, publishers can now monetize their Telugu content and advertisers can connect to a Telugu speaking audience with relevant ads.

To start monetizing your Telugu content website with Google AdSense:

Welcome to AdSense! Sign up now.

Source: Inside AdSense