Author Archives: Christin Parcerisa

This archaeologist fights tomb raiders with Google Earth

In the summer, Dr. Gino Caspari’s day starts at 5:30 a.m. in Siberia, where he studies the ancient Scythians with the Swiss National Science Foundation. There, he looks for burial places of these nomadic warriors who rode through Asia 2,500 years ago. The work isn’t easy, from dealing with extreme temperatures, to swamps covered with mosquitos. But the biggest challenge is staying one step ahead of tomb raiders.

It’s believed that more than 90% of the tombs — called kurgans — have already been destroyed by raiders looking to profit off what they find, but Gino is looking for the thousands he believes remain scattered across Russia, Mongolia and Western China. To track his progress, he began mapping these burial sites using Google Earth. “There’s a plethora of open data sources out there, but most of them don’t have the resolution necessary to detect individual archaeological structures,” Dr. Caspari says, pointing out that getting quality data is also very expensive. “Google Earth updates high-res data across the globe, and, especially in remote regions, it was a windfall for archaeologists. Google Earth expanded our possibilities to plan surveys and understand cultural heritage on a broader geographic scale.”

While Google Earth helped Dr. Caspari plan his expeditions, he still couldn’t stay ahead of the looters. He needed to get there faster. That’s when he met data scientist Pablo Crespo and started using another Google tool, TensorFlow.

“Since I started my PhD in 2013, I have been interested in automatic detection of archaeological sites from remote sensing data,” Gino says. “It was clear we needed to look at landscapes and human environmental interaction to understand past cultures. The problem was that our view was obscured by a lack of data and a focus on individual sites.” Back then, he tried some simple automatization processes to detect the places he needed for his research with the available technology, but only got limited results. In 2020, though, Gino and Pablo created a machine learning model using TensorFlow that could analyze satellite images they pulled from Google Earth. This model would look for places on the images that had the characteristics of a Scythian tomb.

The progress in the field of machine learning has been insanely fast, improving the quality of classification and detection to a point where it has become much more than just a theoretical possibility. Google’s freely available technologies have help

This technology sped up the discovery process for Gino, giving him an advantage over looters and even deterioration caused by climate change.

“Frankly, I think that without these tools, I probably wouldn’t have gotten this far in my understanding of technology and what it can do to make a difference in the study of our shared human past,” Gino says. “As a young scholar, I just lack the funds to access a lot of the resources I need. Working with Pablo and others has widened my perspective on what is possible and where we can go.”

Technology solutions have given Dr. Caspari’s work a new set of capabilities, supercharging what he’s able to do. And it’s also made him appreciate the importance of the human touch. “The deeper we dive into our past with the help of technology, the more apparent it becomes how patchy and incomplete our knowledge really is,” he says. “Technology often serves as an extension of our senses and mitigates our reality. Weaving the fabric of our reality will remain the task of the storyteller in us.”

This archaeologist fights tomb raiders with Google Earth

In the summer, Dr. Gino Caspari’s day starts at 5:30 a.m. in Siberia, where he studies the ancient Scythians with the Swiss National Science Foundation. There, he looks for burial places of these nomadic warriors who rode through Asia 2,500 years ago. The work isn’t easy, from dealing with extreme temperatures, to swamps covered with mosquitos. But the biggest challenge is staying one step ahead of tomb raiders.

It’s believed that more than 90% of the tombs — called kurgans — have already been destroyed by raiders looking to profit off what they find, but Gino is looking for the thousands he believes remain scattered across Russia, Mongolia and Western China. To track his progress, he began mapping these burial sites using Google Earth. “There’s a plethora of open data sources out there, but most of them don’t have the resolution necessary to detect individual archaeological structures,” Dr. Caspari says, pointing out that getting quality data is also very expensive. “Google Earth updates high-res data across the globe, and, especially in remote regions, it was a windfall for archaeologists. Google Earth expanded our possibilities to plan surveys and understand cultural heritage on a broader geographic scale.”

While Google Earth helped Dr. Caspari plan his expeditions, he still couldn’t stay ahead of the looters. He needed to get there faster. That’s when he met data scientist Pablo Crespo and started using another Google tool, TensorFlow.

“Since I started my PhD in 2013, I have been interested in automatic detection of archaeological sites from remote sensing data,” Gino says. “It was clear we needed to look at landscapes and human environmental interaction to understand past cultures. The problem was that our view was obscured by a lack of data and a focus on individual sites.” Back then, he tried some simple automatization processes to detect the places he needed for his research with the available technology, but only got limited results. In 2020, though, Gino and Pablo created a machine learning model using TensorFlow that could analyze satellite images they pulled from Google Earth. This model would look for places on the images that had the characteristics of a Scythian tomb.

The progress in the field of machine learning has been insanely fast, improving the quality of classification and detection to a point where it has become much more than just a theoretical possibility. Google’s freely available technologies have help

This technology sped up the discovery process for Gino, giving him an advantage over looters and even deterioration caused by climate change.

“Frankly, I think that without these tools, I probably wouldn’t have gotten this far in my understanding of technology and what it can do to make a difference in the study of our shared human past,” Gino says. “As a young scholar, I just lack the funds to access a lot of the resources I need. Working with Pablo and others has widened my perspective on what is possible and where we can go.”

Technology solutions have given Dr. Caspari’s work a new set of capabilities, supercharging what he’s able to do. And it’s also made him appreciate the importance of the human touch. “The deeper we dive into our past with the help of technology, the more apparent it becomes how patchy and incomplete our knowledge really is,” he says. “Technology often serves as an extension of our senses and mitigates our reality. Weaving the fabric of our reality will remain the task of the storyteller in us.”

Taste Mexico: Sampling centuries of Mexican heritage

“From yellow corn and white corn their flesh was made; from corn dough the arms and legs of man were made,” reads the ancient pre-Hispanic legend written in the sacred Mayan book, the Popol Vuh.


The connection between food and cultural heritage couldn’t be stronger. And according to Mexican chef Martha Ortiz, Mexican food is identity. “It’s such a strong gastronomy that it makes us believe why the Popol Vuh said that we’re made of corn,” she says. “And even Mexico’s flag is quite gastronomic, with the eagle devouring a snake while standing on prickly pears and nopales (prickly pear cacti).”


Martha is one of the chefs who participated in Google Arts & Culture’s latest program, Taste Mexico. It showcases the deep connection between food, culture, legacy and art represented in Mexican food with more than 220 stories, 6000 images and 200 videos from 31 partner institutions. Subjects range from the traditional Mexican female cooks, called mayoras, to internationally known chefs like Martha and Enrique Olvera.

A spoonful of Hispanic legacy

Martha says Mexican food represents Hispanic heritage in its inclusivity, capturing the fusion of beliefs and traditions that created the mestizo culture. “Nowadays there’s a big discussion on the past, the indigenous peoples and colonization. The way I see it, is that in gastronomy there wasn’t violence,” she says. “The earth was fertile, and in the clay pots and wooden spoons were mixed local ingredients like chili peppers with new ones, like the sesame seeds brought by the Spaniards, who were introduced to it by the Moors.” The Taste Mexico virtual exhibit includes topics like the fusion of Mexican cuisine and the blend of cultures in new creations, like chocolate.

For Martha, Mexican gastronomy is more than just food — it’s art. It’s a mix of narratives, sounds, images and senses. She thinks about the sound and the feel of the chilli peppers breaking against the stone when preparing a traditional mole, or the clapping sounds of the women making tortillas in a market, which she refers to as a tortilla symphony. “It’s a mise-en-scène. There’s theatricality, a plot, a lyric, beauty and taste.” Through Taste of Mexico, experience that theatricality through iconic markets like Melchor Ocampo or the ones in Puebla


Martha remembers the colorful paintings of the Oaxacan artist Rufino Tamayo, and it makes her think about the colors of that state where you can have a black mole with red rice served on a blue plate at a deep green “fonda.” That’s why she doesn't refer to the people who visit her restaurants as dinner guests, but as dish collectors.

A flavorful concert

With this in mind, Martha organized an art and food physical exhibition and event in collaboration with the Museum of Contemporary Art Querétaro, “We Eat Color” — which is now part of Taste Mexico — that offered a fusion of art, gastronomy and music. Martha prepared surprising dishes in six colors — white, yellow, green, red, black and psychedelia, which represents the combination of all the colors. — that merged with the music from the State of Querétaro Philharmonic and with the plastic work of five local artists. 


Creating narratives is the base of Martha’s cooking style. It’s not just about preparing a dish, but about telling a story based on Mexican history and culture. From the way pink mole connects a wedding tradition in Taxco and the local religious beliefs of Santa Prisca, to the way the national dish, Chile en Nogada, represents hope and freedom, or how eating a black mole with a tortilla is like having a dish of night and day, since pre-hispanic tradition dictates that tortillas are the communion with the sun. “Mexican cuisine is a cultural manifestation that has a powerful legacy, and thus a powerful future,” she says.“Life is meant to offer beauty, and Mexican gastronomy is beautiful.”

A Googler’s fight against the “model minority” myth

Editor's note: Charlene Wang, an associate product manager for Google Play Ads, recently published a book on combating Asian American stereotypes. We sat down with Charlene to talk about her book.

Three years ago, Charlene Wang drafted a letter to her brother Warren in Taipei. He was preparing to move to the United States for college, and she wanted to give him advice. Specifically, she wanted him to know what to expect about the stereotypes that Asian people face in America, and her suggestions for how to navigate those harmful expectations while staying true to himself. “I wanted to share all the things I wish someone had told me when I first came here,” she says.  


Eventually, her letter became a book: “Model Breakers: Breaking Through Stereotypes and Embracing Your Authenticity,” which was published in April of this year. 


The title is a reference to the pervasive and harmful myth of the “model minority” — the stereotype that Asian American people are naturally smart, studious, successful and docile. While that might sound positive on its surface, the myth is damaging in numerous ways. It pigeonholes Asian people into the stereotype of being hardworking, but lacking the people skills necessary to be good leaders. It groups all Asian people — people from diverse backgrounds and cultures from more than 50 countries — into a monolithic, homogenous group under the assumption that all Asian people have the same advantages or face the same challenges. And the model minority myth also acts as a racial wedge, perpetuating inequality by pitting people of color against one another. “That's why we used ‘Model breaker,’ since it's basically breaking up that model minority myth and turning it into something positive,” Charlene says.


In the book, Charlene explores the challenges she encountered as an Asian immigrant facing racist stereotypes upon moving to the U.S., as well as how she healed from these experiences and found her voice in spite of it all. 


One example: After she founded a company in 2016, she had an opportunity to pitch to an investor. But when it was her turn to pitch, he shut her down before she finished. “I introduced myself and I didn't even get to say what I was working on,” she recalls. He told her to take an ESL course and learn to speak English. “He didn't even let me finish. And then I didn't say anything because I didn't know I could. I didn’t know how.”


Over time she says she learned how to speak up for herself when she faced similar situations. A year later, she was invited to attend a conference to help entrepreneurs craft their pitches. She noticed that the person who had invited her seemed to doubt her qualifications. “I knew I needed to do something different,” she recalls. “I knew that if I didn't speak up this time I would be repeating the story, so I wanted to stop the pattern.” She called him out, explained why he was wrong to doubt her — and then she became the most popular speaker at the conference. She says he sent her a long apology email after, acknowledging his error. “He apologized for how he made me feel, and he acknowledged that he has his biases, and he underestimated how much age, or sex, or even other biases hurt you,” she says. The experience was eye-opening for her. “I think that moment really changed the way I think about my voice and my story,” Charlene says. It further motivated her to help others understand the power of their voice and story as well.


Charlene Wang's author photo — she's standing with her arms crossed wearing a white sleeveless shirt.

“The book is the toolkit for how to know yourself, be yourself, tell your own story and take some risks,” she says. The intended audience is young people — high school students, or people just entering the workforce. And her goal is to reach the Asian American community, as well as to raise awareness about challenges that the Asian American community faces.


She originally focused the book on her own personal perspective, but throughout the writing process it evolved to include the voices of other people who have gone through similar things. For research purposes she interviewed nearly 100 people, including Asian immigrants,  refugees and Asian Americans representing a variety of ethnicities, as well as non-Asian allies. Interviewing other people helped her to identify common patterns, particularly in how some people may experience and respond to trauma. For instance, roughly 15% of people in the Asian American and Pacific Islander (AAPI) community struggle with mental health, and her interviews reflected that. So she devoted some chapters to family dynamics and caring for your mental health. Another theme she discovered had to do with risk: Some people she spoke with were afraid to take risks, she says. So she devoted some of the book to the benefits of risk-taking.


Ultimately, her research helped her see the necessity of reframing and reclaiming the narrative of what it means to be Asian in America as a way to dispel the model minority trope while valuing your own authentic self.  “The first step is to really know what makes you you, what makes you excited, what values you have — from you, not your family or your parents, but what you love to do,” she says. “And then once you’ve found that, how can you see that in your family, in your work, in your passion. And that requires a lot of experimentation. Everyone is different.” 


The book is coming out amid the tragic backdrop of a horrifying increase in anti-Asian violence. But racism and anti-Asian sentiment isn’t new. “People didn’t know these things happened before,” Charlene says. She says she wants to encourage Asian Americans to feel brave enough to continue being themselves, and sharing their stories, in spite of the risks: “How can we help everyone feel secure?” she asks. “How can we help everyone see that they’re already good, that they have value? How do you find things about yourself that are so loveable that you just want to share them with other people?”


Charlene believes that recognizing, accepting and embracing your core values is a key first step to living authentically, in spite of stereotypes or pressure to act or behave a certain way. And she also thinks that celebrating your values and your culture can be deeply inspirational for others in your community. “The stereotype is the backstory,” she says. “You have to tell a better story that inspires you to wake up every day, so you can speak up for yourself. It’s hard and it takes a lot of courage, but know that you're also speaking out for thousands of people.”

Tips from Google’s resilience expert on avoiding burnout

A college soccer player, Lauren Whitt was sidelined by two knee injuries that took her off the field during her sophomore and junior year. This was incredibly frustrating — she'd played soccer most of her life and had even won a Pan-American gold medal with the U.S. Youth National Soccer team. She realized she was going to need to find a way to cope. 

“I began to study the idea of resilience more,” Lauren says. “How it changes your body and your life. It sort of became my personal mission.” A few years later, it became the subject for her doctoral dissertation — today, it’s the focus of her work. 

Lauren is the head of global resilience at Google, a job that’s been crucial this last year. Even as vaccines become available, so many stressors remain: Searches for the term “pandemic fatigue” increased more than 300% during the past month in the U.S., and “job burnout quiz” was a breakout search over the past three months. These things are exactly what Lauren hopes to alleviate through her programs that help Googlers build resilience, deal with stress and develop skills to tackle new challenges. 

But resilience isn’t only about helping people cope with the negative; it’s also about giving them more room to experience the positive. Lauren wants to help Googlers feel creative and productive so they can thrive at work. “I’m so passionate about this work because I think that while I’m not personally making something that launches us all into the future, I can help the people at Google who are doing that be their best.”

First, though, it’s important to know what resilience truly means. Lauren describes it as the capacity to bounce back. “Resilience is the ability to respond and recover from stress. To feel successful it's important to be able to take on intense challenges, and then pause to reflect on what went well and what didn't, so we can go into the next project,” she explains. 

Being resilient on the job doesn’t mean working nonstop, but working smarter. She says it’s not a matter of endurance, but of focusing on a task and then taking a break to tackle the next challenge in your best physical and mental shape. “All of us are constantly in a position where we can cultivate resilience and strive to be mentally stronger, especially during those moments when we have to perform at our best, like a big work presentation or a sensitive meeting,” Lauren adds. “Showing up and being present is a challenge for everyone, so by cultivating resilience we get new tools, behaviors and mindsets to take on challenges in different ways.” 

At Google, Lauren says we’ve even seen that people with higher resilience have lower possibilities of burnout. Fortunately, resilience is something anyone can develop. Here are six tips Lauren uses in her work here at Google:

1. Establish a morning routine.Starting the day consistently grounds you and gives you certainty and security.“Whether you're working from home or from an office, it’s that consistent routine of how you start your day that prepares you for what’s to come,” Lauren says.

2. Take mental recovery breaks throughout the day.Choose moments to reset instead of jumping to the next task or issue immediately. “Whether it’s ending a meeting five minutes early or taking a 10-minute walk, these intentional breaks are important to help you reconnect and recover,” Lauren says.  

3. Stick to a sleep schedule. Sleep isn’t just about recharging, but also gives you consistency every night. “Our sleep routines are the best opportunity to reach into our minds and be able to recover from any of the stressors of the day.”

4. Be intentional with the stories you tell yourself. “Consider what you tell yourself and the meaning you give to your activities. Stop listening to things that aren’t intentional, because our thoughts are not always helpful or true. Instead, start talking to yourself with thoughts of positivity, optimism, hope or gratitude.”

Illustration explaining the "T.E.A." check-in.

5. Plan ahead.“Plan that things are going to go well, but have contingency plans in place in case they don't,” Lauren says. Instead of being surprised by a problem, thinking about things that could go wrong helps manage stress better if you need to react.

6. T.E.A. Check.At Google we use a daily exercise to be aware of our thoughts, energy and attention. Notice how your resilience is changing over the course of the day, and turn your focus where it needs to be.

Use Google TV to create your perfect holiday movie queue

As it starts to get colder outside, there’s nothing better than snuggling under a blanket with a warm cup of peppermint hot chocolate and enjoying a holiday movie marathon. That’s my recipe for a perfect December evening. 

Every year, I watch as many holiday movies as I can—and in the age of streaming, that can be a challenge. With so many options and so many places to discover them, the only problem is figuring out what to watch and in what order. This year, though, I have the solution: creating a Watchlist on Google TV. 

Whether you’re using the Google TV app on Android (in the U.S.) or watching on the new Chromecast with Google TV, you can use Google TV to find and make your movie list. It’s designed to make it easier to find what you’re looking for, so you don’t get all grinchy trying to figure out what to watch or what app something is available on. So, whether you're watching solo or with your loved ones, here’s a guide to building your perfect holiday Watchlist and making your movie night (or month) tradition even better. 

Step 1. Start with search. On Google TV, you can find what to watch by searching for “holiday movies” and see a list of results from your favorite apps or what’s available for rent and purchase in Google Play. With Chromecast with Google TV, you can also ask Google with the voice remote to help show me “romantic holiday comedies” or “movies with reindeer.” 

Step 2. If you need some inspiration, check out this list of the top 15 most-searched holiday movie titles: 

  1. National Lampoon’s Christmas Vacation 

  2. The Grinch

  3. Die Hard

  4. Jingle All the Way

  5. Home Alone

  6. Love Actually

  7. It’s a Wonderful Life

  8. A Christmas Story 

  9. Miracle on 34th

  10. This Christmas

  11. Happiest Season

  12. Elf

  13. The Holiday

  14. Scrooged

  15. Gremlins

You can search for the specific title or even find a handy row with these movies, called “Most-Searched Holiday Movies 2020” on your For You tab.

Step 3. Once you have a title picked out, you can either watch right away or save it for later. To build your Watchlist for the holidays, just pick the titles you want and open the details page, you can add them to your Watchlist from there. As easy as that, you’ll have the movie saved to your Watchlist. The best part is that if you feel suddenly inspired and you’re not at home or your phone isn’t nearby, you can add movies to your Watchlist from Google Search (you'll need to check for availability) on your other devices, and they’ll be in one place when you’re ready to binge.

Step 4. When settled on your couch and ready to press play, you can access your queue of holiday movies on your Google TV devices. On the TV, you can find your Watchlist in the Library tab whenever you need it; in the Google TV app on Android, look for the Watchlist tab.

So grab the remote, hit the couch and settle in for a holiday movie marathon. 

Meet the Googlers breaking down language barriers for migrants

Googler Ariel Koren was at the U.S.-Mexico border in 2018 when more than 7,000 people from Central America were arriving in the area. Ariel, who speaks nine languages, was there serving as an interpreter for asylum seekers fighting their cases.  

Ariel, who leads Marketing for Google for Education in Latin America, knew language skills would continue to be an essential resource for migrants and refugees. She decided to team up with fellow Googler Fernanda Montes de Oca, who is also multilingual and speaks four languages. “We knew that our language skills are only valuable to the extent that we are using them actively to mobilize for others, ” says Fernanda. The two began working to create a network of volunteer translators, which they eventually called Respond Crisis Translation

In addition to her job leading Google for Education Ecosystems in Google Mexico, Fernanda is responsible for recruiting and training Respond’s volunteer translators. Originally, the group saw an average of five new volunteers sign up each week; now, they sometimes receive more than 20 applications a day. Fernanda thinks the increased time at home may be driving the numbers. “Many of them are looking to do something that can have a social impact while they're staying at home,” she says. Today, Respond consists of about 1,400 volunteers and offers services in 53 languages.

Fernanda says she looks for people who are passionate about the cause, have experience in legal translations and have a commitment to building out a strong  emotional support network. “Volunteers have to fight against family separation and support folks who have experienced disparate types of violence and abuse,” she says. “It’s also important to have a support network and be able to take care of yourself.” Volunteers have access to a therapist should they need it.

In January 2020, the group officially became an NGO and to date, Respond Crisis Translation has worked on about 1,600 cases, some of which have helped asylum seekers to win their cases. Respond Crisis Translation largely works on cases at the Mexico-U.S. border, but is also increasingly lending their efforts in Southern Mexico and Europe. The COVID-19 pandemic also prompted the group to explore more ways to help. Volunteers have created translated medical resources, supported domestic violence hotlines and have translated educational materials for migrant parents who are now helping their children with distance learning.  

One challenge for the team is meeting increasing demand. “We weren’t just concerned about growing, but ensuring the quality of our work as we grew,” says Ariel. “Small language details like a typo or misspelled word are frequently used to disqualify an entire asylum case. The quality of our translation work is very important because it can impact whether a case is won or lost, which can literally mean the difference between life and death or a deportation. Every time there’s a story about someone who won their case we feel a sense of relief. That’s what motivates us to keep going.” 

Ariel and Fernanda also hope Respond Crisis Translation can become an income source for indigenous language translators. Whenever they work with indigenous language speakers, Respond  asks the NGO they’re working with to provide compensation to the translator for their labor. 

Although Ariel and Fernanda didn’t expect their project to grow as quickly as it has, they’re thrilled to see the progress they’ve made. “Being a multilingual person is a very important part of my identity, so when I see that language is being used as a tool to systematically limit the fundamental right to freedom of mobility,” says Ariel. “I feel a responsibility to resist, and work alongside the language community to find solutions.” 

This Googler isn’t afraid to swim with the sharks

As a 12-year-old on a family snorkeling trip, Fabiana Fregonesi was surrounded by fish when the boat owner threw food into the water. “All the fish came at me and they were in such a frenzy that I was terrified. After that I was so afraid that I couldn’t swim without having someone holding my hand,” she says. 

Today, Fabiana is the Head of Digital Agency for Google Customer Solutions in the Sao Paulo office. During the weekends and holidays, though, she’s an underwater photographer—and a prestigious one at that: Fabiana has photographed marine life all over the world, in places like the Bahamas and the Galapagos.

While her underwater adventures had a rocky start, years later as an adult, a friend convinced her to take a scuba diving lesson for a trip. That’s when she fell in love with the ocean. Now, she scuba dives once a month and travels at least three times a year to swim among sharks and photograph them. “It’s the little things I discover underwater that make me connect with nature,” Fabiana says. She shares her photos with her massive social media following as well as with Divemag, where she’s a featured photographer. Some of her work has even been shared by National Geographic.

“I think that images have a lot of power. Everytime I post a photograph, I also try to give information about marine life,” she says. “I share how they need us to protect them.” Her favorite underwater creature to advocate for is the shark. “I was on a trip in Australia when I first dove with sharks,” she says. “I was very afraid at the beginning, but then I realized that we’re afraid of sharks because we don't know enough about them.” 

“It’s the most powerful experience somebody can have. It’s a relationship of respect, admiration and curiosity,” says Fabiana, who’s swam with two of the world’s three most aggressive sharks: the Tiger Shark and the Bull Shark. She hopes to add the third, the Great White, to her list someday, but only when she can do so without a cage so she can get better photos. “Once you swim with sharks, it seems like a whole new world just opens for you.”

Fabiana also spends her free time studying sharks and debunking popular myths about them. “If people gave themselves a chance to dive with these animals they would be surprised to see that they aren’t aggressive. They are very shy, even loving, and they’re actually afraid of humans.”

A few months ago, Fabiana and a group of scuba divers started contacting restaurants in Brazil that sold shark fin as food to explain how fins are acquired, which is a very cruel process. “We’ve started seeing some results. In Sao Paulo there’s still one or two who officially still sell it, and we’re trying to change that,” she says. “I believe I have the obligation to protect nature and the ocean. Someone has to speak on its behalf.” 

Fabiana hopes to publish a book featuring her photos that focuses on the protection of sharks and other marine life. She plans to visit places where their habitat has been destroyed, some that are recovering and others where shark finning is still happening to share the complete story of what’s going on at sea. At the moment, her plans to travel have stalled—though she sometimes uses the Augmented Reality feature on her Android to cast 3D sharks into her living room and recreate the bottom of the ocean in her home. 

And she also knows there is a silver lining to this delay. “This is a moment for nature to breathe again and have some space to recover. We’re not that conscious about how we can protect nature, so we should embrace this time to respect it while we stay home.”


Lead image by Carlos Grillo.


In Mexico, one Googler gives girls their “tümü” moment

When a butterfly comes out of its cocoon, it uses the most fragile part of its body—its wings— to break free. In the Otomi dialect, which is spoken in the central region of Mexico, this magical moment is called Tümü. So when Paoloa Escalante and her co-founder decided to create an organization to help support young women, they decided that Tümü was a fitting name for it.  

“The idea was to create content that promotes determination, self-esteem and assertiveness during a moment in girls’ lives that's constantly changing,” Paola Escalante, Head of Google Mexico’s creative consulting branch, called the Zoo, says. The pre-teen and teen years are challenging, and in recent years, social media has made this time even more complicated. “Adolescence has always been the same, what has changed is technology,” says Paola. “With so much access to information, decision making can be overwhelming and social media is setting new standards not just regarding beauty, but also lifestyle and accomplishments. There’s a new layer of vulnerability that grows at a very fast pace.”  

Tümü began as an after-work project that Paola started about two years ago. She and her co-founder, Zarina Rivera, had noticed that instead of reaching out to family and friends with their questions or problems, more and more often girls turn to internet communities. So they created a platform where girls can find content as well as ask questions and get answers from experts in a friendly way, and hopefully navigate what can be a complicated time more smoothly. 

Paola never imagined how big Tümü would become or how much responsibility she’d feel for the girls using it. Some of them ask questions about eating disorders, or about being pressured into sex or into sending intimate photos. Some girls ask about depression. Sometimes, their mothers even turn to Tümü’s experts for answers. 

Tümü has become more than just an online resource. The organization also hosts workshops and small events, which Paola hopes they’ll be able to offer to more communities in the country, and bring in more speakers to talk to the girls. At Tümü’s first offline event, Paola invited 19-year-old astronaut Alyssa Carson to speak. “That day I cried so much. I couldn’t believe that more than a thousand girls had gathered to hear her speak. And then I couldn’t believe that they had stayed for all the activities,” Paola says. “We gave them a journal and the girls were filling it willingly, writing down their reflections, how they saw themselves in five years, what they wanted to learn.”     

The way Paola sees it, what girls need has less to do with empowerment and everything to do with being given the space to get to know themselves and their self-worth. “As grown-up women, we have different movements focused on women empowerment, and we need them because we are a generation of women who need to regain the power that culture has taken away,” she explains. “But younger generations have that power. They don’t need to be empowered—they need to be pushed to believe in themselves and figure out how to become the best version of themselves.” And, she says, young women should be given the opportunity to realize what they want before being pushed to get it. “I also don’t think that the message for them should be achieving their dreams. Very few girls know what their dreams are, and they don’t need the added pressure to have one and go after it. In order to figure out what they want they need to be happy with who they are now and understand themselves.” 

Paola is proud of the work she’s doing through Tümü because she knows how important these kinds of resources are for young women. “I would’ve liked to have a helping hand when I was that age. It took me a while to have my ‘tümü moment’ as I call it, I don’t think I had it until I was 30,” says Paola. “I want to help build a better world for future generations.”

How one Googler creates more than music at Carnival

While many Brazilians grow up celebrating Carnival, this wasn’t true for Christiane Silva Pinto. It wasn’t until college when she joined her first bateria that it became an incredibly important tradition to her. “When I was playing in college, I loved the music and practicing with the band, but I also loved that I got to know more about that culture I hadn’t been in touch with when I was a kid,” says Christiane, who played the drums in her college bateria, which is a Brazilian percussion band. 

“Some of the people who played with us had experience playing in the Carnival parades, and those stories were contagious.” Today, in addition to working as an Associate Product Marketing Manager for Google helping small and medium-sized businesses in Brazil, Christiane is part of a band that plays every year during the iconic Carnival in Sao Paulo, Brazil, where a sea of spectators gather every year. 

Carnival lasts for four days, and much of the celebration happens in the streets. While there are different traditions in different cities in Brazil, people in Sao Paulo enjoy parades, food and most importantly, music. Bands called blocos or bloquinhos (which include the traditional baterias along with other instruments as well as singing and dancing) set up temporary stages or hire trucks and offer free, wandering concerts.

In 2013, Christiane and her friends founded their first Carnival bloquinho and she was excited to see 30 people had turned up for their show. She would’ve never imagined that her band would become so popular that around 10,000 people would gather to watch them play, like they did for last year’s Carnival. In her bloco, where Christiane plays a kind of tambourine called tamborim and the snare drum; they play traditional Carnival songs, original pieces they’ve written and even reinterpret contemporary songs with Carnival rhythms from bands like Pink Floyd or Rage Against The Machine.

Aside from making music, Christiane sees carnival as an opportunity to unite Brazilians  and generate equality awareness, as well as connect with her African heritage. “We have a lot of inequality in Brazil. Most people are poor, and most of the poor people are Black. Race is very related to economy, and unfortunately you will probably see that during Carnival the white people are having fun and the Black people are working,” she says. 

In fact, in her bloquinho there are only two Black women, including Christiane. While the majority of Brazilians are Black, they’re hugely underrepresented, and she’s proud to bring her perspective to the celebration and give visibility to her culture and ancestors. 

Christiane also wants to empower women through Carnival. She recently joined a second bloquinho dedicated to empowering women through music and body positiveness. This bloco is exclusively for women, which is unusual; it was formed in 2015 by one of her friends after she was harassed during Carnival. “We founded a feminist bloco where women could come together to celebrate freedom, to be safe and to be able to express their bodies.” She’s also helping campaign local government to pass initiatives that protect women against harassment.   

Christiane’s dedication to Carnival began with her love of music, but through it she’s found a way to make underrepresented voices heard. “Many people say that things are so bad that they don’t understand how some people can still enjoy Carnival and forget about the country’s problems. But that’s the way people who don’t live Carnival think, because they don’t understand its culture. For me, it’s a way of cultural resistance.” she says. 

“Music is a powerful way to express your ideas and your values. Being able to create music is very beautiful and powerful. And for me, it’s priceless to keep my culture and my ancestors alive through Carnival.”