Announcing report download limits for the AdWords API

Starting October 8th, 2014, if you're using the AdWords API without a Standard Access developer token, you will be limited to 1,000 report downloads per day. Previously, there were no daily operational limits applied to report downloads for the Basic Access level. The new limit is being introduced to ensure consistency and high-quality AdWords API platforms for advertisers.

If your developer token already has the Standard Access level, then this limit will not be applied.

If your developer token has the Basic Access level and you currently download more than 1,000 reports per day, then you'll be impacted. To minimize the impact:

  1. The AdWords API Compliance Team has already temporarily upgraded your developer token to Standard Access level.
  2. The AdWords API compliance team contacted you on September 24th, 2014 asking you to apply for permanent Standard Access prior to the temporary Standard Access level expiration on October 24th, 2014.

Important: The AdWords API compliance team will contact you using the developer contact email on file in your MCC's API Center. It's important to ensure the email is up-to-date.

If you currently have Basic Access, but at a later time feel you will need more than 1,000 report downloads per day, feel free to apply for Standard access.