Posted by Jonathan Karmel
Since our public launch at Google
I/O this year, we've been hard at work expanding the number of supported
devices and the availability of instant apps, so that users can run your apps
instantly, without installation. We're excited to announce that 500 million
Android users now have access to instant apps across countries where Google Play
operates.
A number of Google Play apps and games businesses across a range of industries
have already started building with instant apps. Following the launch of their
instant apps, they have seen strong results in engagement, acquisition and
retention.
Vimeo:
WIth more than 50M creators and 240M viewers worldwide, Vimeo has built
a platform whereby people can easily share videos with friends. The company
wanted to implement Android Instant Apps to enable their audience to easily
immerse themselves in content through a native app experience. Vimeo
increased session duration by 130% with their instant app.
Discover
how Vimeo drove increased engagement with their instant app.
Jet:
Based in the US, Jet provides a shopping platform, using a real-time savings
engine to surface opportunities for customers to pay less. The company wanted to
expand the reach of their existing app, and updated their app in order to
support instant apps. Following the launch of their instant app, Jet found that
their
conversion rate increased by 27%.
Learn about
how Jet launched their instant app.
NYTimes
Crosswords: The NYTimes Crosswords instant app provides users with
crossword puzzles as printed in the New York Times daily newspaper. Their aim
was to create a more native experience for their audience, increasing app
engagement. Instant apps have
2x the number of sessions per
user. Based on early results, they are also seeing more effective
acquisition, conversion, and long term retention.
Learn more about how NYTimes
increased app sessions.
dotloop:
dotloop is a real estate transaction platform which makes it easier for real
estate professionals to interact with home buyers and sellers, and for them to
be able to sign documents anytime, anywhere. Their aim for instant apps was to
provide more users a native app experience for the signing process of documents.
dotloop increased their key metric with a
62% increase in users who sign
a document.
Discover how dotloop supported Android Instant Apps and
increased engagement.
Realtor.com:
A leading online real estate destination that attracts nearly 60
million unique visitors each month to its desktop and mobile platforms.
Realtor.com enabled Android Instant Apps support by modularizing its 12 MB app
into instant app modules. With Instant Apps, Realtor.com increased their key
conversion metrics having
doubled the number of leads per
property listing details pageview. Find out how
Realtor.com reduced its instant
app APK size.
Learn more best practices for managing your download size with Android Instant
Apps, and also visit
g.co/instantapps for more information on building instant apps and get
started today!
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