Now that you’ve got your account setup, and you’re writing winning content, it’s time to build a quality brand and create a sustainable revenue stream with AdSense.
Think of the websites you visit most - chances are they’re updated regularly with content that’s familiar and trustworthy. You can also navigate these sites intuitively, without putting any thought into how you’re consuming the content you love or where the links you’re looking for are positioned.
In this blog, we’ll cover how to effectively measure how well your site is performing, how to use experiments to uncover new insights, and how to lay out your site in a way that engages your readers.
- The reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM). It’s a great way to quickly check the overall health of your account.
- The entire account by day report helps you analyze daily performance, and gives you a better understanding of why your earnings change over time. If you’ve made recent changes to ad units or placements, then it’s a great way to measure how the adjustments affected click-through rates.
|To find this report, visit the Performance reports tab, then Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension.|
- Use Ad units + Performance to measure your campaign success by device. CTR and Active View Viewable (AVV) are the key metrics to monitor here, with AVV showing you how many of your total measurable impressions were truly viewable. If an ad’s active view percentage is below 50%, then consider placing it in a more prominent area to improve engagement. To learn more about viewability, check out DoubleClick's 5 Factors of Display Viewability.
- The Platforms report identifies how ads are performing on different devices. For example, you may find that your ad units are performing better on mobile devices than on desktop (or vice versa). If that’s the case, then measure your web traffic and make sure that your ads are optimized for the devices you receive most traffic from.
- If you manage multiple domains within a single account, then use the Sites report to compare performance. The report is especially helpful if you have different mobile and desktop versions of the same site, allowing you to find new ways to optimize UI for consistent experience across devices.
Every website is different, so if there are specific metrics you want to target, then learn how to create your own reports to measure what matters to you.
- Design it yourself by choosing the ad setting and variation you’d like to test.
- Choose an experiment from an opportunity on your Optimization page.
- Use automatic experiments, which allows AdSense to run experiments on a small portion of your web traffic that are tailored to your website.