Category Archives: Inside AdSense

A look inside Google AdSense

Building a better web for everyone

Cross-posted from The Keyword

The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web--like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads--taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation.

We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it.

New tools for publishers

The new Ad Experience Report helps publishers understand how the Better Ads Standards apply to their own websites. It provides screenshots and videos of annoying ad experiences we’ve identified to make it easy to find and fix the issues. For a full list of ads to use instead, publishers can visit our new best practices guide.


“We’ve always put our users first and support the Coalition’s Better Ads efforts and standards. The report’s videos and screenshots are incredibly helpful and make the Coalition’s research actionable for our teams. We’re impressed with the level of detail and transparency Google is providing and commend this initiative.”
- Troy Young, President, Hearst Digital Media

As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor.

Funding Choices is available to publishers in North America, U.K., Germany, Australia and New Zealand and will be rolling out in other countries later this year. Publishers should visit our new best practices guide for tips on crafting the right message for their audience.

Chrome support for the Better Ads Standards

Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.

Looking ahead

We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising.

We look forward to working with the Coalition as they develop marketplace guidelines for supporting the Better Ads Standards, and are committed to working closely with the entire industry—including groups like the IAB, IAB Europe, the WFA, the ANA and the 4A’s, advertisers, agencies and publishers—to roll out these changes in a way that makes sense for users and the broader ads ecosystem.

Posted by Sridhar Ramaswamy
Senior Vice President, Ads and Commerce

Source: Inside AdSense


Introducing page-level enforcements and a new Policy center

As a publisher you face many challenges. One of the broadest and most encompassing of these is growing your user base while making sure your content remains high-quality and policy compliant. Your feedback has helped us understand this challenge, and we’re always working to improve. A few weeks ago, we announced two new AdSense features: page-level enforcements and a new Policy center. Today, we’re excited let you know that these features are available globally for all AdSense publishers.

Page-level enforcements for more granular policy actions
To allow more precise enforcements, and provide you with feedback about policy issues as we identify them, we’re introducing page-level enforcements. A page-level enforcement affects individual pages where violations of the AdSense Program Policies are found. As a result, ad serving is restricted or disabled on those pages. Ads will continue to serve where no policy violations have been found, either at the page- or site-level.

When a new policy violation on one of your pages is identified, you’ll receive an email notification and ad serving will be restricted on that page. As this is a new feature, you may already have current page-level enforcements that were not surfaced through these email notifications. To make sure you’re not missing anything, head over to the new Policy center to review existing violations.

After you've addressed all policy violations on a page, you may request a review (previously known as an “appeal”). Reviews typically take one week but can sometimes take longer. We'll restore ad serving on the affected page or pages if a page is reviewed at your request and no policy violations are found. Alternatively, you can simply remove the AdSense ad code from that page and the page-level enforcement will disappear from the Policy center in about a week.

More transparency with the new AdSense Policy center

The AdSense Policy center is a one-stop shop for everything you need to know about policy actions that affect your sites and pages. You’ll be able to see:
  • Non-compliant page(s) or site(s)
  • Why a page or site is non-compliant
  • Steps needed to make your page or site compliant 
  • Steps to request a review of the actioned page(s) or site(s)


Follow these steps to see your current page-level enforcements, and request a review of the actioned page(s):
  1. Sign in to your AdSense account.
  2. In the left navigation panel, click Settings, then click Policy center.
  3. In the "Page-level enforcements" section, find the site or sites that have page-level violations and click Show details.
  4. In the "Page" section, click the Down arrow to learn more about the enforcement, the violation(s) on the page, and how to fix them. 
  5. Click Request review and tick the box after you’ve made sure the violations on the page are fixed.
Our beta participants provided a lot of great feedback and suggestions on how to make the AdSense Policy center as useful as possible. We’re constantly looking to improve the clarity with which we communicate our policies and policy enforcements, so let us know what you think through the ”Send feedback” link in the AdSense menu.

Learn more about these updates in the AdSense Help Center or head over to the Policy center to try it out.

Posted by: John Brown, Head of Publisher Policy Communications, 
Richard Zippel, Publisher Quality Product Manager and 
Nick Radicevic, AdSense Product Manager

Source: Inside AdSense


AdSense Beginner’s Frequently Asked Questions





What is AdSense?

In short, AdSense is a free, simple way to make money by placing ads on your site.

Google’s ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetise your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours. 

By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users. Learn more in the AdSense 101 article.

What do I need to sign up for AdSense?

As a site owner, you’ll need pages with unique content that's relevant to your visitors and that provides a great user experience. Before you apply to AdSense, make sure your site's pages are ready by visiting the AdSense Help Center. If you’re ready to turn your #PassionIntoProfit, sign up for AdSense today.

How do I know if I’m eligible to join the AdSense network?

Before applying for an account, make sure that the site you own has been active for at least six months, and complies with the AdSense program policies.

AdSense also works with products such as Blogger and YouTube to allow you to create host partner accounts. To be eligible for a hosted AdSense account via Blogger or YouTube, you must first meet certain eligibility requirements. Learn more about signing up for an AdSense account via YouTube.

How do I monetize my YouTube channel using AdSense?

To start earning money from your video content, you’ll need to apply for an AdSense account to link to your YouTube account. Follow these steps to become eligible to receive payments:
  1. Make sure your YouTube account is enabled for monetization. 
  2. Submit your application to create a new AdSense account to link with your YouTube account. Once approved, you'll see a "Host account" label on your AdSense homepage.
  3. If you also have your own non-host site where you’d like to show ads, then you’ll need to submit a one-time application form to tell us the URL of your site (you only need to complete this step if you want to monetize your site, and don’t need to take this action to earn money from your YouTube videos).
Providing that your site is following the AdSense program policies and you’ve completed 5 steps to getting paid, Google will send your first payment the month after your account exceeds $100 in earnings.

How can AdSense help me grow my online business?

AdSense helps you to create a revenue stream from the valuable content you host on your site. AdSense saves you time with a quick and easy setup allowing you to focus on the elements of your business that require your focus.

It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.

What is DoubleClick Ad Exchange?

DoubleClick Ad Exchange gives you real-time access to the largest pool of advertisers.The main difference between DoubleClick Ad Exchange and AdSense is that AdSense does a lot of the technical settings and optimization work for you, such as automating the sale of all your ad space to the highest bidder. With DoubleClick Ad Exchange you manage these adjustments yourself, controlling exactly how your inventory is sold.

As an example, DoubleClick Ad Exchange allows you to choose which ad space is for public sale and which is reserved for private auctions. This additional input from you helps you to get the best results from DoubleClick Ad Exchange.

Another important distinction is that through AdSense, demand is primarily from AdWords advertisers, whereas DoubleClick Ad Exchange pulls demand from multiple sources. This means that in addition to AdWords advertisers, you can also access other major ad networks and agencies. Check out the more comprehensive list of differences at our Help Center.

Should I use DoubleClick for my site?

Check out our Choosing the right tools for you article to figure out if solutions from DoubleClick are right for your site.

Can I use AdSense to monetize my WordPress site?

WordPress doesn’t allow advertising on their free hosting plan (WordPress.com). If you’d like to show ads on your WordPress hosted site, then you’ll need to switch to a self-hosted WordPress.org domain. Visit our product forum and learn how to make this switch.

Can I monetize multiple sites under a single AdSense account?

Yes! AdSense allows you to add multiple sites in association to the same account. This will enable you to monitor the inventory on your sites from the same place, saving you valuable time. Here’s how to set up multiple sites on your account:

  1. Sign in to your AdSense account.
  2. In the left navigation panel, click Settings.
  3. Click My sites.
  4. Click Add.
  5. Enter the URL of the site that you'd like to add (e.g., example.com). If you're unsure which URL to enter, check the section on formatting the URLs of your sites below.
  6. Click Add site.
  7. Your site is added to your site list with a status of "verified".
Check out the Help Center for more info on this!

I’d like help growing my business with AdSense, does AdSense offer performance growth tips?

Yes it does! When setting up your account, simply check the box beside the “I’d like to receive performance suggestions” message.

If you already have an account, go to the Settings tab and check the “Performance Suggestions” box.

If I’m not using AdSense yet, how can I receive performance tips?

Follow AdSense on social media for daily tips on how to optimize your account and product updates; Twitter, Google+, and Facebook.

Also, watch the AdSense Optimization Library playlist on YouTube to learn AdSense best practices, and don’t forget to subscribe to our YouTube channel.



How do I get more traffic to my site?

First, you’ll want to take advantage of the options within Google Search Console to make sure your site is visible for search users. The AdSense Help Center has all the information you’ll need to submit your site for index, diagnose any problems, and identify which keyword queries are driving traffic to your site.

Next, follow the Long-term revenue framework, a tool often used by our AdSense optimization experts, to better understand the four levers that can help you grow and develop your site.




Also, catchy titles are a way of pushing referral traffic from social media platforms, and Brandon Gaille wrote a great guest-blog for us that lays out how to approach naming your content.

Be sure to follow AdSense best practice policies when planning your strategy, to avoid violations on your account. It’s important to know that in order to maintain ad serving on your site and keep an AdSense account active, it's the responsibility of the publisher to keep up to date with, and adhere to, the AdSense program policies.

How do I increase clickthrough rates (CTR) in AdSense?

Please see our recent response to this question on Quora where Symone Gamble shared her best practices.

What are responsive ad units?

Responsive ad units automatically control the size of your ads using a single piece of ad code. They also allow ads to be resized after a screen orientation change. Using a responsive ad unit will allow your site to show the most appropriate ad size according to your user's device, and will help you to maximize your revenue potential. Learn more about how responsive ad units work and then check out how to customize responsive ads to match the style of your site.



How can I make my site load faster?

Tools like PageSpeed Insights and Mobile-Friendly Test can be used to audit the speed of your site, identify possible problems, and even suggest solutions. From there, follow these 5 tips to improve page speed published on the Inside AdSense blog and then print out the Ultimate Page Speed Infographic for mobile-specific advice.

Why do I have invalid traffic deductions in my AdSense account?



How do I stop my site getting hacked?

HTTPS protocol ensures your servers are talking to who they are expected to be talking to and the conversation cannot be interrupted by anyone else, and that content cannot be altered in transit.

Make sure your software is up to date: this might seem common sense, but up-to-date software means there are no holes or faults that might make you vulnerable to people with a less than honourable intention.

Passwords: Using safe, secure, and complex passwords will protect the security of your site. Avoid words that contain common words, names of friends, family and pets as these are all easily attainable using social media, leaving yourself at risk. Don’t forget to change your password regularly; set yourself a reminder to change your password every few months.

What can I do if a site that I don't own is using my AdSense code?

Since site code is readily available to anyone who inspects your page, it's possible for someone to copy your ad code and paste it on a site you don’t own. In this case, if the ad code ends up on a site that violates the AdSense program policies, your account will receive a policy warning.

To prevent this, site authorization is an optional feature that lets you identify your verified sites as the only sites that are permitted to use your Google ad code.

Learn more about site authorization on the AdSense YouTube channel.

How to stop certain ads from appearing on my site?

The AdSense 101: You’re in control video will show you how to control the ads displayed on your site.

Why is there a decline in my AdSense revenue?

If your earnings have taken a dip, we recommend you check 4 engagement metrics in the performance tab of your AdSense account:
  1. Clickthrough rate (CTR)
  2. Cost per click (CPC)
  3. Page revenue per thousand impressions (page RPM)
  4. Page views
Here’s a few resources to help you identify the potential causes, and nextstep solutions to solve them.
What are AdSense experiments and how can I run an experiment?

AdSense recently introduced automatic experiments, which allow you to take a back seat as Google runs A/B tests on a small portion of your traffic. To enable the feature, just visit the "Experiments" page on your Optimization tab, and switch on "automatic experiments".

The opportunities generated from these experiments will appear in the “Opportunities” page on your Optimization tab. They'll be labelled "verified by experiment,” so you’ll know they’re backed by data and tailored to your site and users.



Posted by: Jay Castro from the AdSense team

Source: Inside AdSense


AdSense 101: Building your brand

8 minutes to read
Now that you’ve got your account setup, and you’re writing winning content, it’s time to build a quality brand and create a sustainable revenue stream with AdSense.

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What separates a website from a brand? Credibility, consistency, and community.

Think of the websites you visit most - chances are they’re updated regularly with content that’s familiar and trustworthy. You can also navigate these sites intuitively, without putting any thought into how you’re consuming the content you love or where the links you’re looking for are positioned.

In this blog, we’ll cover how to effectively measure how well your site is performing, how to use experiments to uncover new insights, a
nd how to lay out your site in a way that engages your readers.


Measure your performance with reports 

Only by digging deep into how visitors engage with your site can you identify the roadblocks that may keep them from returning. 

To make sure you’re up-to-date with everything you need to know, check the ‘common reports’ tab in your AdSense account dashboard. Focus on the following key areas to analyze your overall account performance.
  • The reporting dashboard gives you a quick summary of three main reporting metrics: estimated earnings, page views, and revenue per thousand impressions (RPM). It’s a great way to quickly check the overall health of your account. 
  • The entire account by day report helps you analyze daily performance, and gives you a better understanding of why your earnings change over time. If you’ve made recent changes to ad units or placements, then it’s a great way to measure how the adjustments affected click-through rates. 
To find this report, visit the Performance reports tab, then Common reports on the left-hand panel, select Ad units and then add Platforms from the top as a secondary dimension. 
  • Use Ad units + Performance to measure your campaign success by device. CTR and Active View Viewable (AVV) are the key metrics to monitor here, with AVV showing you how many of your total measurable impressions were truly viewable. If an ad’s active view percentage is below 50%, then consider placing it in a more prominent area to improve engagement. To learn more about viewability, check out DoubleClick's 5 Factors of Display Viewability.
  • The Platforms report identifies how ads are performing on different devices. For example, you may find that your ad units are performing better on mobile devices than on desktop (or vice versa). If that’s the case, then measure your web traffic and make sure that your ads are optimized for the devices you receive most traffic from. 
  • If you manage multiple domains within a single account, then use the Sites report to compare performance. The report is especially helpful if you have different mobile and desktop versions of the same site, allowing you to find new ways to optimize UI for consistent experience across devices. 

Every website is different, so if there are specific metrics you want to target, then learn how to create your own reports to measure what matters to you. 

Use experiments to discover new opportunities

AdSense Experiments split your site traffic into two different ad settings, so you can compare performance and make more informed decisions. 

There are three different ways to run experiments on your content:
  1. Design it yourself by choosing the ad setting and variation you’d like to test.
  2. Choose an experiment from an opportunity on your Optimization page. 
  3. Use automatic experiments, which allows AdSense to run experiments on a small portion of your web traffic that are tailored to your website. 
Experiments can help you to measure the impact of both ad content and ad style on your earnings. Discover whether ‘text only’ or ‘text and display ads’ capture the attention of your audience, and whether or not changing the colors of your ads helps them to blend in.  

We recommend allowing automatic experiments on your site, as a time-efficient and easy way to inform your decision-making. 

Improve the usability of your site

Great content can get lost when it’s hosted on a website with poor usability. Pages that are slow, needlessly complex, or difficult to navigate are more likely to disrupt your visitors focus and drive them away.

For a better UX, we recommend focusing on the 4 S’s: Speed, scroll, style, and simple. 

Speed: A recent study by Google found a strong correlation between page speed and key performance indicators like revenue, bounce rate, session duration, and viewability. Web users are impatient when it comes to loading times, and are likely to get frustrated and abandon slow pages. 

To measure the speed of your website, use PageSpeed Insights or the Web Developer Kit. And if you’re looking for some quick fixes to improve loading times, consider asynchronous loading, lazy loading, or AMP.

Finally, use the mobile web speed toolkit for in-depth and tactical recommendations to get your website up to speed. 

Scroll: Infinite scroll continues to add new content at the bottom of your page, taking away the need to load new pages. 

It’s ideal for publishers that post lengthy articles, tutorials, or slideshows, and works particularly well for websites focused on mobile consumption. 

Style: Your website needs to look attractive and consistent across all pages to build immediate trust with new visitors. Focus on two areas: content style and ad style. 

For content style, choose a theme, layout, and color scheme, then stick to it. Consistency is key to developing a brand that your readers will grow comfortable and familiar with. 

Responsive web design improves UX by maintaining the same look and feel to your site regardless of the device it’s being viewed on. 

With ad style, the first thing to consider is how they will affect the flow of content on your site. Placing ads at natural breaks in your narrative, or in areas where the user’s attention may have waned, can improve UX and may encourage a higher CTR (click-through rate). 

When placing ads, take some time to consider your options. Responsive ads automatically adapt to your user’s screen size, while native ads and matched content may help you unlock new ad revenue. 

Simple: The best digital content is scannable, snappy, and intuitive. By focusing on simplicity, you’re removing the roadblocks that potentially stop users from enjoying your content. 

Here’s some tips to make sure your site is as easy as possible to engage with:


If you think AdSense is a fit for your website, then sign up and get started.


Posted by Jay Castro, @jayciro



Source: Inside AdSense


More advertising options for the mobile web

At Google, our policy teams are constantly looking for ways to improve the experience for everyone in the mobile digital advertising ecosystem - users, advertisers and publishers.  Part of this involves listening to our mobile publishers concerns. One such concern that we are addressing in this policy update involves the limitations we’ve previously placed on 300x250 sized ad units.

We recognize the frustration around limitations we’ve placed on this sized unit on mobile webpages, and starting May 2, 2017 we will no longer disallow this ad unit from being placed above the fold on mobile web pages.  After careful review, we've determined that when 300x250 ads are implemented above the fold in a user-friendly way, the ads do not annoy, distract, or result in ad performance issues.

With the removal of this restriction, you still must be vigilant to ensure that their mobile site layouts do not cause ads to push the page content below the fold in such a way that may lead to accidental clicks. To ensure a good user experience, we still recommend the site content should be clear and accessible above the fold. See our optimization guide for the mobile Web for tips on where to place your ads.

As well as having a mobile-friendly site, it's important to provide a good user experience for your mobile audience. By focussing on your mobile site's design, content, and ad placements you could help to increase user engagement. In turn, this could lead to an increase in your mobile ad revenue in the long-term.  For guidance on ad implementation best practices, please review our help center.

We hope you find this to be a positive update. Keep providing us with feedback!

Posted by John Brown, Head of Publisher Policy Communications

Source: Inside AdSense


Help Google Publishing Solutions improve its services and products

We’d like to personally invite you to share your thoughts with us in this 10-15 minutes survey so that we can keep improving your experience with us.

In the past, we have used your responses to improve how we help you, ways you interact with our product, and what type of features we offer. This year the survey is shortened and mobile friendly. Our questions should take about 10-15 minutes to answer.

You may have received a survey by email over the last few weeks, if so please take the time to respond to it as we value your input.

To make sure that you're eligible to receive the next survey email, please:

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Posted by Susie Reinecke - AdSense Publisher Happiness Team

Source: Inside AdSense


Create and share winning content

6 minute read




Content is everything we consume online. Users arrive on a site to be educated, entertained, inspired, or complete a task.

Content is how you win new site visitors, and how you entice them to return. So it’s important to remember that, though ads are driving revenue, content should be the focal point of every page.

With that in mind, part three of our series for new publishers focuses on how to plan, write, and promote great content. If you missed part one (AdSense 101) or part two (AdSense best practices), then check them out and get caught up.

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The keys to engaging, shareable content

Be targeted, consistent, and frequent: Take the time to figure out who is reading your content and which topics they engage with most (we’ll get into the mechanics of this later on). Update your site as often as possible with fresh content, tailored to your audience.

Use video where possible: People crave video, users from around the world are now watching a billion hours of YouTube’s incredible content every single day! Video personalizes your brand and can boost the amount of time user’s spend on your site.

Be readable: Successful online content is scannable and snappy; follow these best practices to make sure your articles look enticing to viewers:
  • Don’t use more than 7 sentences per paragraph 
  • Keep your column width between 700 and 800 pixels 
  • Organize your content with headers and subheaders.
Stay on top of trends: Use online tools like Google Trends to identify subjects your audience is interested in, and discuss them while they’re still fresh. Trends is also really useful for location targeting - identifying popular topics and keywords in your target areas. 

Incorporate evergreen content: Evergreen content is information that stays useful and relevant no matter when it’s consumed. While trending topics should be used to generate buzz, evergreen content will bring a consistent source of referral traffic that may boost your position on organic search pages.

Figure out what works, and do more of it

If you haven’t already, it’s a good idea to link Google Analytics and AdSense. Otherwise, the following recommendations will not be applicable for you.

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Content groups allow you to bundle your content into different lists, to analyze the themes that drive most engagement with your audience. For example, if you run a digital marketing blog, you could create content groups around SEO, social media, PPC campaigns etc. 

After setting your groups, use the AdSense page report to view and compare metrics. You may discover that your audience is interested in one particular theme - if so, try to focus on that topic more at the expense of groups with less engagement. For example, if your foodie blog has more views on food truck review articles than any other group, then adapt your content strategy to include more of that content.





The Landing Page report in Google Analytics helps you understand where users landed on your site, and where they left from. This will give you insights into the type of content that draws visitors from external sites, and may highlight content that should be re-worked due to poor metrics.

To get the most value from the Landing Page report, track the following:
  • Look for pages with high bounce rates. If you find that one or two areas of your site drive your users towards the exit, then ask yourself what you could do to improve them.
  • If you’ve got quality content that’s not attracting new visitors, then play with the headline or experiment with different primary images to promote it. 
  • Analyze page speed. 53% of mobile site visits are abandoned if pages take longer than 3 seconds to load. If some of your pages are slower than others, then it’s likely they contain bloated elements. Consider compressing images or getting rid of animated files. Check out the tactical recommendations to increase page speed in part two of this series.
Plan ahead with your audience in mind

Use the Demographics and Interests tab in your Google Analytics account to understand who’s reading your content, and what their interests are (you’ll need to enable this feature before getting started).

The Demographics report will give you insights into the age and gender of your audience, and allows you to segment these groups to see how different people react to your content.

Use the Interest report to shape your content to your audience’s interests, and identify upcoming events they may be interested in. For example, if fans of your digital marketing blog are also interested in new technology and gadgets, you could mention these learnings across your social channels to increase your following.

At this point, you’ll have accumulated data from content grouping, as well as the Landing Page, Demographics, and Insights reports. Use it all to paint a picture of your average user, what they enjoy, what they dislike - then use those insights to build a content calendar.

A content calendar will allow you to plan a content strategy that’s focused on the topics you know your audience enjoys. Be sure to research seasonal events related to your industry or product, so you can discuss them while they’re still relevant.

Build an audience on social

Growing an audience on social media can provide publishers with a consistent source of referral traffic to their sites. As with content, the best way to compel users to follow your social accounts is to provide them with consistent value.
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Here’s some tips to help you set up and maintain a strong social presence:
  • Don’t be too self-promotional. You’ll want to link back to your content, but if that’s all you focus on, potential followers will lose interest. 
  • Use your content calendar to prepare posts around upcoming events in advance. Users care less about an Oscars tweet a week after the ceremony. 
  • Create relationships with influencers. Retweet them, mention them in a favorable way, and link to their content. These relationships can lead to guest-blogging opportunities or retweets from an account with a large audience. This tactic can help you break through your current organic reach to access new users. 
  • Build relationships with your users. Answer their questions promptly, engage with them in conversations. If your audience feels valued, they’ll be much more likely to help you promote your content. 
  • Use Google Trends to discover trending topics on a daily basis, and tie in posts with popular conversations. 
For a list of helpful tools to help you manage your social accounts and build your audience, read our ‘Amplify your content with social’ blog post.

And make sure to check in next week, when our series for new publishers continues with a post on improving performance to potentially maximize profits.

If you think AdSense is a fit for your site, then sign up now and get started.

‘Til next time.

Posted by: Jay Castro, @jayciro

Source: Inside AdSense


AdSense best practice: Set yourself up for success

7 minutes to read

In part two of our series for new publishers to turn their #PassionIntoProfit, we’ll cover three steps you can take to set up you up for success. Following these insights won’t guarantee success, however it will give more opportunities for your ads to perform, while making sure they complement your site’s user experience.

To get started, we’ll discuss three topics:

  • Optimal ad placement
  • Mobile optimization
  • How to avoid policy violations

If you’re looking for an introductory overview of AdSense, check out the first part of this series where we cover the basics of AdSense.

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Make the most of your ad placement

It’s important to keep the user in mind when deciding where to place ads. You want your ads to perform well, but adding too many can clutter your page for users.

Before you decide where to place ads, ask these 4 questions:

  • How do your users engage with your site? 
  • Where is their attention going to be focused? 
  • How can you place ads in focus areas without getting in the way of your content? 
  • How can you keep all of your pages easy to navigate?

It’s a best practice to place ads next to the content your visitors are most likely to focus on, but take the time to make sure ads are clearly separate and identifiable from your content.  Remember that ads that confuse or mislead visitors violate the AdSense program policies and are not allowed. Other ad placement actions that can lead to policy violations include:

Here are a few ad placement best practices that may improve the viewability of your ads.

  • For mobile sites, place a 320x100 ad above the fold, where it will be visible to everyone who lands on your page. 
  • For desktop sites, use vertical ad units, which remain visible as users move around a page. The 300x600 layout is one of the fastest growing ad sizes, and is popular with advertisers who want to increase brand awareness.
  • Try to lay out your content in a way that holds your visitor’s attention and entices them to continue reading. 

Optimize for mobile

Today, there are now more searches on mobile than on desktop. This increase in mobile traffic has increased user expectations of mobile site performance. Meeting the expectations of mobile users continues to be a challenge for publishers. 53% of mobile users will abandon a page that takes longer than 3 seconds to load, with that number rising to 74% for pages that take longer than 5 seconds.

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Despite this heavy shift towards mobile, a recent study by Think With Google found that the average time it takes to load a mobile landing page is 22 seconds.

Publishers who don’t adapt to mobile user needs are less likely to retain new visitors. This reduces their ability to convert site visits into ad revenue.

To get your mobile site up to speed, keep these insights in mind:

  1. Dedicate time to discover current issues on your mobile site: Tools like PageSpeed Insights, Mobile-Friendly Test, and Web Page Test will highlight the areas of your site that need attention.
  2. Optimize your mobile site for speed: Get rid of bulky content, reduce the number of server requests, and consolidate data and analytics tags. Prioritize loading elements  that are visible above the fold first - styling, javascript logic, and images accessed after the tap, scroll, or swipe can be loaded later.
  3. Monitor your progress: Run regular A/B tests to audit performance and remove anything that lowers  speed or harms user experience. Whenever you update your analytics data, evaluate your requests and remove outdated collection pixels.

Once you’ve got your fast mobile site running smoothly on small-screens, take these additional steps to maximize your profits and ensure that you’re compliant with the AdSense program policies.

  • Help prevent accidental clicks by moving ad units 150 pixels away from your content.
  • Use responsive ad units, which automatically adapt your ad sizes to fit any screen.  
  • Use the 320x100 ad size instead of the 320x50 where possible. By using the 320x100 ad unit, you allow the 320x50 ad to compete as well, doubling the fill-rate competition.
  • Place a 320x100 ad unit just above the fold.
  • Be as consistent as possible across screens - make it easy for users to find what they’re looking for regardless of the device they’re using. 

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Keep AdSense safe for everyone

After signing up for an AdSense account, you’ll need to make sure your website is policy-compliant before getting approved.

While AdSense will work behind the scenes to maximize your performance, it’s your responsibility  to make sure your content and placements adhere to AdSense policies.

Violation of AdSense policies can lead to your account being suspended or your website removed from the network. To keep your account in good standing, follow these best practices:

  • Don’t click your own ads, or ask others to click them. These clicks won’t count toward revenue and may lead to an account suspension. Even if you’re interested in an ad or looking for its destination URL, clicking on your own ads is considered an invalid click and is prohibited.
  • Maximize content, not ads per page. It’s important that original, regularly updated content remains the focal point of your website.
  • Don’t use deceptive layouts. If the line between your content and your ads becomes blurred to your readers, those ads will be flagged as a violation. 
  • Take responsibility for your traffic. Use Google Analytics to quickly identify and resolve unusual traffic patterns. If you’re unsure of what counts as invalid traffic, then watch this short video.
  • Always follow the Code Implementation Guide and don’t try to modify your AdSense code.

Our Webmaster Guidelines provides detailed notes on how to avoid spammy content and our all-in-one compliance guide is a resource for you to reduce the possibility of receiving a policy violation.

If you have any other questions about AdSense policy check out our Help Center to learn more, or join an #AskAdSense session Thursdays at 9:30am PT to speak directly with a support specialist.

Our beginner’s series will continue with ideas on how to plan and create content that sells.

If you think content monetization is right for your website, then try AdSense.

Posted by: Jay Castro from the AdSense team 

Source: Inside AdSense


AdSense 101: What you need to know

Apply for an AdSense account

From all around the world, over 2,000,000 small and large publishers use AdSense to earn money through advertising. Before you take that step for your own website and apply for a Google AdSense account, there’s plenty to consider: from where to place ads, to the type of products those ads sell, we realize the importance of keeping the content on your site relevant to your audience and keeping your audience happy.

Over the next five weeks, our blog we’ll be covering everything you need to set up and manage your account to the highest standard. So if you think joining AdSense is right for you, then keep an eye on our social channels. 

In this post we’re going to cover the fundamentals of AdSense, and give you clear steps on how you can earn extra income from your content without disrupting the flow of your website.


AdSense is a free, simple way to make money by placing ads on your website.

AdSense is Google’s ad network that does the hard work of bringing together the parties that participate in online advertising, making it simpler for everyone involved to succeed. It builds relationships with businesses looking to advertise, and websites like yours looking to make money by selling ads. Through an ad network, AdWords advertisers can get access to a wide variety of different online inventory at scale. And, they also help publishers find advertisers quickly. By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users.

After you sign up for an account with a policy compliant website and are approved by AdSense, AdSense works behind the scenes to manage advertiser bids, inventory, and placements while focusing on increasing your earnings. It’s important to know that in order to maintain ad serving on your website and keep an AdSense account active, it's the responsibility of the publisher to keep up to date with, and adhere to, the policies posted here

It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.


Put AdSense to work for you.

To make money from AdSense, you’ll need a steady stream of website traffic. It’s a best practices to consistently post high-quality content, as it can attract more loyal visitors with fresh, relevant content. 

If you have a website that you update regularly, then why not sign up and see if AdSense works for you? The process is completely free and easy to add to your site. See the steps below or visit our help center to learn more.


With AdSense, you’re in complete control of the type of ads that appear on your site.

AdSense is packed full of features designed to help you quickly and easily display content that fits naturally within your website.


You call the shots on the ads that appear on your website.

  • Choose the ad formats you’d prefer (text, display, rich media etc.), then highlight where on your website you’d like them to display. 
  • Block specific categories of ads that you don’t want to display, so only products or businesses relevant to your content can bid on your inventory.
  • Adapt the look and feel of text ads to match the style of your website.



Measure and optimize performance.

  • Performance reports provide key insights into how users engage with your content by measuring both your earnings and your performance across key engagement metrics. 
  • Leverage these insights with the Optimization page within your AdSense account. It’s a one-stop shop for improving your account performance, providing you with tailored recommendations and A/B experiments to help you make more informed decisions. 

Mobile friendly for you and your users.

  • For you, the AdSense mobile app provides you with an account overview, as well as access to detailed performance reports on all key metrics. 
  • For your users, AdSense has mobile-friendly ad formats like responsive ad units that automatically adapt to different screen sizes or page-level ads that are displayed at optimal times when they’re likely to perform well for you and provide a good experience for your users. 

AdSense is time efficient. Publishers that use our QuickStart feature only need to place a snippet of code in the <head> tag of their policy compliant web pages, then we’ll will take care of the rest. 


Here’s how you can get started.

Before you can start earning money from your content, you’ll have to submit your website for approval. Follow these best-practice steps before the application to increase your chances of a quick and easy approval:

  • Make sure you include an ‘About’ page, ‘Contact’ page, and a ‘Privacy’ page on your site. 
  • Include as much original content as possible; websites that post duplicate content will not be considered. 
  • Make sure you have full ownership of the website you’re submitting, or permission from the owner. 
  • Ensure that your site adheres to the AdSense program policies.

If you think AdSense is a fit for your website, then sign up now. After you’ve signed up you can submit your site to begin the approval process. To begin the approval process, log into your new AdSense account, click on Settings in your account page, then click My Sites and then Add. 

Once approved, your final step is to add the a provided snippet of code to your website (find detailed instructions here).  


If your site averages more than 300,000 monthly views, then contact an AdSense specialist for help that’s specific to your business. And if you’d like additional support with your account you can join an #AskAdSense support session on Twitter every Thursday 9:30am PT for our specialized guidance, tips and account support. 

Once you start earning money with AdSense, you can finally turn your #PassionIntoProfit.
Stay tuned for more insights on getting started with AdSense and optimizing your account right here on our blog and on our social channels. 

Posted by: Jay Castro @jayciro, from the AdSense team 

Source: Inside AdSense


Global Spotlight: Event-driven engagement strategies for Vietnam

We’re back with another AdSense Global Spotlight to help you succeed as a publisher in Vietnam. The big takeaway here is that building content that takes advantage of seasonal and viral events is key to engaging with Vietnamese audiences.

Get into the minds, and hearts, of your target audience. What do they want and need in terms of relevant information, ideas, inspiration and entertainment? Remember, content that carries emotion is more likely to resonate with your audience and evoke a response.




Seasonal Content
Seasonal content can be based on events taking place locally, regionally, or even globally. In Vietnam, the Tet holiday season, Reunification Day, Mua Vu Lan, Independence Day and the wedding season are just a few of the feature dates that can generate timely content. While timely articles are great for generating instant buzz, having content that maintains its importance over time may yield higher traffic rates overall. Evergreen content is information that stays relevant no matter when it is consumed. Make sure to interlace trendier content with evergreen pieces every so often. For instance, evergreen topics for the upcoming wedding season could focus on key cultural wedding traditions, or the most unique wedding locations, or even the top ten destinations for newlyweds to spend their honeymoon.

Use the events listed above as a starting point for creating a content calendar, an essential tool for any publisher looking to harness online buzz precipitated by big events.

Alongside the traditional calendar, have a look at Google Trends to find which upcoming events can lend the most buzz and relevance to your site’s content. Big events that generate global interest – especially sporting events – can create huge surges in web traffic. Look closely and you can anticipate when the spikes are coming, then create the right content to capture that crowd. Squall Le, Head of Web at YAN, suggests focusing on images for the maximum effect.

Providing a great example of a viral moment, Haynhucnhoi’s mascots Ms Nhuc and Mr Nhoi appeared in a cartoon showing how children behave when visitors visit during Tet. During the visit the kids, mind their own business. But as the visit draws to its end, they approach guests with puppy-dog eyes in the hope of receiving hong bao money. Inspired by this commonly shared experience, they created their own videos on the brand’s YouTube channel. 


Viral Content
By being unique and noteworthy, viral content creates a sensation and compels users to share it. The conventional way for a website to improve its search ranking is to publish content over time that attracts attention and interest. Viral content accelerates that process, by helping a site rack up inbound links in a hurry.

Knowing what will make a piece of content go viral is a whole science in itself. Successful viral content often features a few key characteristics, tending towards topics that are newsworthy, surprising, positive, and simple to share and understand. Not surprisingly, broad areas of interest typically have broader appeal than anything too niche.

Of course, some of the most successful viral news comes from sporadic incidents that can’t be predicted. There are ways you can keep abreast of these trends though. Take for example the use of the phrase Tha Thu by Vietnamese singer Son Tung MT-P. Depending on pronunciation, it can mean both “tattoo” and “tolerate.” An online social movement quickly sprang up around this phase through viral clips, photos and memes. Simply paying attention to what’s making a sensation can lend inspiration to your viral content creation efforts. Follow the topic as it develops from the convenience of your inbox with Google Alerts, and consider establishing your own unique hashtag to propel the conversation.

According to the team at Haynhucnhoi, a rising Vietnamese social site, spending time on social media is a vital way to source potentially viral stories and understand how to capitalize on them. For example, when Euro 2016 was a trending topic, they created memes based on the hottest football clips. If a musical artist is making headlines, they’ll mine music for fans to listen to. If something funny has happened in the news, they’ll produce funny videos that tie in with the event or situation.

They’ve gone even further by creating their own characters and using them to illustrate seasonal sentiment. Even conventional dates – such as Mother’s Day, Father’s Day, or the traditional Vietnamese calendar – provide inspiration for sharable cartoons. With this approach, Haynhucnhoi is able to produce new content every 15 to 20 minutes!

In light of inspiring examples like these, it seems there’s never been a better time for publishers to serve user demand for great content in Vietnam. With 68 million native Vietnamese speakers in the world,(1) offering localized content provides a great way to extend your user numbers. And don’t forget that monetizing that content is straightforward when you sign up with AdSense.


Get started today and sign up for AdSense, let’s turn your #PassionIntoProfit.


Posted by: Jay Castro, @jayciro

(1) Simons, Gary F. and Charles D. Fennig (eds.). 2017. Ethnologue: Languages of the World, Twentieth edition. Dallas, Texas: SIL International. Online version: www.ethnologue.com

Source: Inside AdSense