- Check the AdSense program policies and make sure your website is compliant.
- Add the AdSense code to start displaying relevant ads to your users.
At some point, we’ve all been caught off guard by an annoying ad online—like a video automatically playing at full volume, or a pop-up standing in the way to the one thing we’re trying to find. Thanks to research conducted by the Coalition for Better Ads, we now know which ad experiences rank lowest among consumers and are most likely to drive people to install ad blockers.
Ads, good and bad, help fund the open web. But 69% of people who installed ad blockers said they were motivated by annoying or intrusive ads. When ads are blocked, publishers don’t make money.
launched the Ad Experience Report to help publishers understand if their site has ads that violate the Coalition’s Better Ads Standards. In just two months, 140,000 publishers worldwide have viewed the report.
"This report is great for helping publishers adapt to the Better Ads Standards. The level of transparency and data is incredibly actionable. It literally says here's the issue, here's how to fix it. I think it will be helpful for all publishers." Katya Moukhina, Director of Programmatic Operations, Politico
We're already starting to see data trends that can give publishers insights into the most common offending ads. Here's a look at what we know so far.
It's official: Popups are the most annoying ads on the webPop-up ads are the most common annoying ads found on publisher sites. On desktop they account for 97% of the violations! These experiences can be bad for business: 50% of users surveyed say they would not revisit or recommend a page that had a pop-up ad.
Instead of pop-ups, publishers can use less disruptive alternatives like full-screen inline ads. They offer the same amount of screen real estate as pop-ups—without covering up any content. Publishers can find more tips and alternatives in our best practices guide.
Mobile and desktop have different issuesOn mobile the issues are more varied. Pop-ups account for 54% of issues found, while 21% of issues are due to high ad density: A mobile page flooded with ads takes longer to load, and this makes it harder for people to find what they're looking for.
Most issues come from smaller sites with fewer resourcesOur early reporting shows that most issues are not coming from mainstream publishers, like daily newspapers or business publications. They come from smaller sites, who often don’t have the same access to quality control resources as larger publishers.
To help these publishers improve their ads experiences, we review sites daily and record videos of the ad experiences that have been found non-compliant with the Better Ads Standards. If a site is in a “failing” or “warning” state, their Ad Experience Report will include these visuals, along with information about the Better Ad Standards and how the issues may impact their site.
We encourage all publishers to take a look at their report. Here’s how.
- Gaining access to the report
The Ad Experience Report is part of Google Search Console, which means you need to be a verified site owner to access it. You can either ask your webmaster to add you as an owner or user, or verify ownership yourself. Learn more.
- Understanding the report
If your site has been reviewed and the status is “Warning" or "Failing," the report will show videos of the ad experiences that are likely to annoy or mislead your visitors. Click on desktop or mobile reports to see the specific experiences identified.
- Fixing the issues and requesting a review
Once you’ve identified the violating experiences, work with your ad ops and site design teams to remove the annoying experiences. After that, describe how you addressed each of the issues in the ‘Request review’ area and click ‘I fixed this’. You’ll receive a confirmation email saying your review is in progress. Learn more.
Looking aheadOver the next few weeks we’ll begin notifying sites with issues. For even more insights on the types of sites and violations found, publishers can visit The Ad Experience Report API.
The good news is that people don’t hate all ads—just annoying ones. Replacing annoying ads with more acceptable ones will help ensure all content creators, big and small, can continue to sustain their work with online advertising. This is why we support the Coalition’s efforts to develop marketplace guidelines for supporting the Better Ads Standards and will continue working with them on the standards as they evolve.
At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both publishers and advertisers.
To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Pop-under ads can be annoying as well, as they will "pop under" your window, so that you don't see them until you minimize your browser. We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.
That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.
We continually review and evaluate our policies to address emerging trends, and in this case we determined that a policy change was necessary.
As with all policies, publishers are ultimately responsible for ensuring that traffic to their site is compliant with Google policies. To assist publishers, we’ve provided guidance on best practices for buying traffic.
- A great user experience: they fit naturally on your site and use high quality advertiser elements, such as high resolution images, longer titles and descriptions, to provide a more attractive experience for your visitors.
- A great look and feel across different screen sizes: the ads are built to look great on mobile, desktop, and tablet.
- Ease of use: easy-to-use editing tools help you make the ads look great on your site.
Native In-feed opens up new revenue opportunity in your feeds
In-feed ads slot neatly inside your feeds, e.g. a list of articles or products on your site. These ads are highly customizable to match the look and feel of your feed content and offer new places to show ads.
Native In-article offers a better advertising experience
In-article ads are optimized by Google to help you put great-looking ads between the paragraphs of your pages. In-article ads use high-quality advertising elements and offer a great reading experience to your visitors.
Matched Content* drives more users to your content
eligibility criteria, Matched content is a content recommendation tool that helps you promote your content to visitors and potentially increase revenue, page views, and time spent on site. Publishers that are eligible for the “Allow ads” feature can also show relevant ads within their Matched content units, creating an additional revenue opportunity in this placement.
Getting started with AdSense Native ads
AdSense Native ads can be placed together, or separately, to customize your website’s ad experience. Use In-feed ads inside your feed (e.g. a list of articles, or products), In-article ads between the paragraphs of your pages, and Matched content ads directly below your articles. When deciding your native strategy, keep the content best practices in mind.
To get started with AdSense Native ads:
- Sign in to your AdSense account
- In the left navigation panel, click My ads
- Click +New ad unit
- Select your ad category: In-article, In-feed or Matched content
We'd love to hear what you think about these ad formats in the comments section below this post.
Posted by: Violetta Kalathaki - AdSense Product Manager
*This format has already been available to eligible publishers, and is now part of AdSense Native ads.
The interest for Urdu language content has been growing steadily over the last few years. AdSense provides an easy way for publishers to monetize the content they create in Urdu, and help advertisers looking to connect with the growing online Urdu audience to reach them with relevant ads.
To start monetizing your Urdu content website with Google AdSense:
- Check the AdSense program policies and make sure your website is compliant.
- Sign up for an AdSense account
- Add the AdSense code to start displaying relevant ads to your users.
Posted by: AdSense Internationalization Team
Cross-posted from The Keyword
The vast majority of online content creators fund their work with advertising. That means they want the ads that run on their sites to be compelling, useful and engaging--ones that people actually want to see and interact with. But the reality is, it’s far too common that people encounter annoying, intrusive ads on the web--like the kind that blare music unexpectedly, or force you to wait 10 seconds before you can see the content on the page. These frustrating experiences can lead some people to block all ads--taking a big toll on the content creators, journalists, web developers and videographers who depend on ads to fund their content creation.
We believe online ads should be better. That’s why we joined the Coalition for Better Ads, an industry group dedicated to improving online ads. The group’s recently announced Better Ads Standards provide clear, public, data-driven guidance for how the industry can improve ads for consumers, and today I’d like to share how we plan to support it.
New tools for publishers
The new Ad Experience Report helps publishers understand how the Better Ads Standards apply to their own websites. It provides screenshots and videos of annoying ad experiences we’ve identified to make it easy to find and fix the issues. For a full list of ads to use instead, publishers can visit our new best practices guide.
|“We’ve always put our users first and support the Coalition’s Better Ads efforts and standards. The report’s videos and screenshots are incredibly helpful and make the Coalition’s research actionable for our teams. We’re impressed with the level of detail and transparency Google is providing and commend this initiative.”|
- Troy Young, President, Hearst Digital Media
As part of our efforts to maintain a sustainable web for everyone, we want to help publishers with good ad experiences get paid for their work. With Funding Choices, now in beta, publishers can show a customized message to visitors using an ad blocker, inviting them to either enable ads on their site, or pay for a pass that removes all ads on that site through the new Google Contributor.
Funding Choices is available to publishers in North America, U.K., Germany, Australia and New Zealand and will be rolling out in other countries later this year. Publishers should visit our new best practices guide for tips on crafting the right message for their audience.
Chrome support for the Better Ads Standards
Chrome has always focused on giving you the best possible experience browsing the web. For example, it prevents pop-ups in new tabs based on the fact that they are annoying. In dialogue with the Coalition and other industry groups, we plan to have Chrome stop showing ads (including those owned or served by Google) on websites that are not compliant with the Better Ads Standards starting in early 2018.
We believe these changes will ensure all content creators, big and small, can continue to have a sustainable way to fund their work with online advertising.
We look forward to working with the Coalition as they develop marketplace guidelines for supporting the Better Ads Standards, and are committed to working closely with the entire industry—including groups like the IAB, IAB Europe, the WFA, the ANA and the 4A’s, advertisers, agencies and publishers—to roll out these changes in a way that makes sense for users and the broader ads ecosystem.
Posted by Sridhar Ramaswamy
Senior Vice President, Ads and Commerce
Page-level enforcements for more granular policy actions
To allow more precise enforcements, and provide you with feedback about policy issues as we identify them, we’re introducing page-level enforcements. A page-level enforcement affects individual pages where violations of the AdSense Program Policies are found. As a result, ad serving is restricted or disabled on those pages. Ads will continue to serve where no policy violations have been found, either at the page- or site-level.
When a new policy violation on one of your pages is identified, you’ll receive an email notification and ad serving will be restricted on that page. As this is a new feature, you may already have current page-level enforcements that were not surfaced through these email notifications. To make sure you’re not missing anything, head over to the new Policy center to review existing violations.
After you've addressed all policy violations on a page, you may request a review (previously known as an “appeal”). Reviews typically take one week but can sometimes take longer. We'll restore ad serving on the affected page or pages if a page is reviewed at your request and no policy violations are found. Alternatively, you can simply remove the AdSense ad code from that page and the page-level enforcement will disappear from the Policy center in about a week.
More transparency with the new AdSense Policy center
The AdSense Policy center is a one-stop shop for everything you need to know about policy actions that affect your sites and pages. You’ll be able to see:
- Non-compliant page(s) or site(s)
- Why a page or site is non-compliant
- Steps needed to make your page or site compliant
- Steps to request a review of the actioned page(s) or site(s)
Follow these steps to see your current page-level enforcements, and request a review of the actioned page(s):
- Sign in to your AdSense account.
- In the left navigation panel, click Settings, then click Policy center.
- In the "Page-level enforcements" section, find the site or sites that have page-level violations and click Show details.
- In the "Page" section, click the Down arrow to learn more about the enforcement, the violation(s) on the page, and how to fix them.
- Click Request review and tick the box after you’ve made sure the violations on the page are fixed.
Learn more about these updates in the AdSense Help Center or head over to the Policy center to try it out.
Posted by: John Brown, Head of Publisher Policy Communications,
Richard Zippel, Publisher Quality Product Manager and
Nick Radicevic, AdSense Product Manager
What is AdSense?
In short, AdSense is a free, simple way to make money by placing ads on your site.
Google’s ad network connects advertisers looking to run their ads on the web with publishers like you, looking to monetise your website, making it simple for everyone to succeed. AdSense connects publishers and advertisers, giving AdWords advertisers the opportunity to bid on ad space on websites like yours.
By working with an ad network like AdSense, you can spend less time marketing and selling your advertising space and more time focused on creating the best content for your users. Learn more in the AdSense 101 article.
What do I need to sign up for AdSense?
As a site owner, you’ll need pages with unique content that's relevant to your visitors and that provides a great user experience. Before you apply to AdSense, make sure your site's pages are ready by visiting the AdSense Help Center. If you’re ready to turn your #PassionIntoProfit, sign up for AdSense today.
How do I know if I’m eligible to join the AdSense network?
Before applying for an account, make sure that the site you own has been active for at least six months, and complies with the AdSense program policies.
AdSense also works with products such as Blogger and YouTube to allow you to create host partner accounts. To be eligible for a hosted AdSense account via Blogger or YouTube, you must first meet certain eligibility requirements. Learn more about signing up for an AdSense account via YouTube.
How do I monetize my YouTube channel using AdSense?
To start earning money from your video content, you’ll need to apply for an AdSense account to link to your YouTube account. Follow these steps to become eligible to receive payments:
- Make sure your YouTube account is enabled for monetization.
- Submit your application to create a new AdSense account to link with your YouTube account. Once approved, you'll see a "Host account" label on your AdSense homepage.
- If you also have your own non-host site where you’d like to show ads, then you’ll need to submit a one-time application form to tell us the URL of your site (you only need to complete this step if you want to monetize your site, and don’t need to take this action to earn money from your YouTube videos).
How can AdSense help me grow my online business?
AdSense helps you to create a revenue stream from the valuable content you host on your site. AdSense saves you time with a quick and easy setup allowing you to focus on the elements of your business that require your focus.
It’s like an automatic car -- it removes most of the manual adjustments, allowing you to cruise along with less effort. You still need regular “tune ups” to get optimal performance, but you won’t need to shift gears to get from point A to point B.
What is DoubleClick Ad Exchange?
DoubleClick Ad Exchange gives you real-time access to the largest pool of advertisers.The main difference between DoubleClick Ad Exchange and AdSense is that AdSense does a lot of the technical settings and optimization work for you, such as automating the sale of all your ad space to the highest bidder. With DoubleClick Ad Exchange you manage these adjustments yourself, controlling exactly how your inventory is sold.
As an example, DoubleClick Ad Exchange allows you to choose which ad space is for public sale and which is reserved for private auctions. This additional input from you helps you to get the best results from DoubleClick Ad Exchange.
Another important distinction is that through AdSense, demand is primarily from AdWords advertisers, whereas DoubleClick Ad Exchange pulls demand from multiple sources. This means that in addition to AdWords advertisers, you can also access other major ad networks and agencies. Check out the more comprehensive list of differences at our Help Center.
Should I use DoubleClick for my site?
Check out our Choosing the right tools for you article to figure out if solutions from DoubleClick are right for your site.
Can I use AdSense to monetize my WordPress site?
WordPress doesn’t allow advertising on their free hosting plan (WordPress.com). If you’d like to show ads on your WordPress hosted site, then you’ll need to switch to a self-hosted WordPress.org domain. Visit our product forum and learn how to make this switch.
Can I monetize multiple sites under a single AdSense account?
Yes! AdSense allows you to add multiple sites in association to the same account. This will enable you to monitor the inventory on your sites from the same place, saving you valuable time. Here’s how to set up multiple sites on your account:
- Sign in to your AdSense account.
- In the left navigation panel, click Settings.
- Click My sites.
- Click Add.
- Enter the URL of the site that you'd like to add (e.g., example.com). If you're unsure which URL to enter, check the section on formatting the URLs of your sites below.
- Click Add site.
- Your site is added to your site list with a status of "verified".
I’d like help growing my business with AdSense, does AdSense offer performance growth tips?
Yes it does! When setting up your account, simply check the box beside the “I’d like to receive performance suggestions” message.
If you already have an account, go to the Settings tab and check the “Performance Suggestions” box.
If I’m not using AdSense yet, how can I receive performance tips?
Follow AdSense on social media for daily tips on how to optimize your account and product updates; Twitter, Google+, and Facebook.
Also, watch the AdSense Optimization Library playlist on YouTube to learn AdSense best practices, and don’t forget to subscribe to our YouTube channel.
How do I get more traffic to my site?
First, you’ll want to take advantage of the options within Google Search Console to make sure your site is visible for search users. The AdSense Help Center has all the information you’ll need to submit your site for index, diagnose any problems, and identify which keyword queries are driving traffic to your site.
Next, follow the Long-term revenue framework, a tool often used by our AdSense optimization experts, to better understand the four levers that can help you grow and develop your site.
Also, catchy titles are a way of pushing referral traffic from social media platforms, and Brandon Gaille wrote a great guest-blog for us that lays out how to approach naming your content.
Be sure to follow AdSense best practice policies when planning your strategy, to avoid violations on your account. It’s important to know that in order to maintain ad serving on your site and keep an AdSense account active, it's the responsibility of the publisher to keep up to date with, and adhere to, the AdSense program policies.
How do I increase clickthrough rates (CTR) in AdSense?
Please see our recent response to this question on Quora where Symone Gamble shared her best practices.
What are responsive ad units?
Responsive ad units automatically control the size of your ads using a single piece of ad code. They also allow ads to be resized after a screen orientation change. Using a responsive ad unit will allow your site to show the most appropriate ad size according to your user's device, and will help you to maximize your revenue potential. Learn more about how responsive ad units work and then check out how to customize responsive ads to match the style of your site.
How can I make my site load faster?
Tools like PageSpeed Insights and Mobile-Friendly Test can be used to audit the speed of your site, identify possible problems, and even suggest solutions. From there, follow these 5 tips to improve page speed published on the Inside AdSense blog and then print out the Ultimate Page Speed Infographic for mobile-specific advice.
Why do I have invalid traffic deductions in my AdSense account?
How do I stop my site getting hacked?
HTTPS protocol ensures your servers are talking to who they are expected to be talking to and the conversation cannot be interrupted by anyone else, and that content cannot be altered in transit.
Make sure your software is up to date: this might seem common sense, but up-to-date software means there are no holes or faults that might make you vulnerable to people with a less than honourable intention.
Passwords: Using safe, secure, and complex passwords will protect the security of your site. Avoid words that contain common words, names of friends, family and pets as these are all easily attainable using social media, leaving yourself at risk. Don’t forget to change your password regularly; set yourself a reminder to change your password every few months.
What can I do if a site that I don't own is using my AdSense code?
Since site code is readily available to anyone who inspects your page, it's possible for someone to copy your ad code and paste it on a site you don’t own. In this case, if the ad code ends up on a site that violates the AdSense program policies, your account will receive a policy warning.
To prevent this, site authorization is an optional feature that lets you identify your verified sites as the only sites that are permitted to use your Google ad code.
Learn more about site authorization on the AdSense YouTube channel.
How to stop certain ads from appearing on my site?
The AdSense 101: You’re in control video will show you how to control the ads displayed on your site.
Why is there a decline in my AdSense revenue?
If your earnings have taken a dip, we recommend you check 4 engagement metrics in the performance tab of your AdSense account:
- Clickthrough rate (CTR)
- Cost per click (CPC)
- Page revenue per thousand impressions (page RPM)
- Page views
- YouTube video: Why are my Google AdSense earnings declining?
- AdSense blog post: Why are my earnings down right now?
- AdSense Help Center: Earnings troubleshooter
AdSense recently introduced automatic experiments, which allow you to take a back seat as Google runs A/B tests on a small portion of your traffic. To enable the feature, just visit the "Experiments" page on your Optimization tab, and switch on "automatic experiments".
The opportunities generated from these experiments will appear in the “Opportunities” page on your Optimization tab. They'll be labelled "verified by experiment,” so you’ll know they’re backed by data and tailored to your site and users.
Posted by: Jay Castro from the AdSense team