Category Archives: Inside AdSense

A look inside Google AdSense

Let machine learning create your In-feed ads





Last year we launched AdSense Native ads, a new family of ads created to match the look and feel of your site. If your site has an editorial feed (a list of articles or news) or a listings feed (a list of products or services), then Native In-feed ads are a great option to give your users a better experience. 

Now we've brought the power of machine learning to In-feed ads, saving you time. If you're not quite sure what fonts, colors, and styles will work best for your site, you can let Google's machine learning help you decide. 

How it works: 

  1. Create a new Native In-Feed ad and select "Let Google suggest a style." 
  2. Enter the URL of a page with a feed you’d like to monetize. AdSense will scan your page to find the best placement. 
  3. Select which feed element you’d like your In-feed ad to match.
  4. Your ad is automatically created – simply place the piece of code into your feed, and you’re done! 

By the way, this method is optional, so if you prefer, you can create your ads manually. 

Posted by: 

Faris Zerdoudi, AdSense Tech Lead 
Violetta Kalathaki, AdSense Product Manager 


    Source: Inside AdSense


    Receiving your payment via EFT (Electronic Funds Transfer)


    Electronic Funds Transfer (EFT) is our fastest, most secure, and environmentally friendly payment method. It is available across most countries and you can check if this payment method is available to you here.

    To use this payment method we first need to verify your bank account to ensure that you will receive your payment. This involves entering specific bank account information and receiving a small test deposit.

    Some of our publishers found this process confusing and we want to guide you through it. Our latest video will guide you through adding EFT as a payment method, from start to finish.
    If you didn’t receive your test deposit, you can watch this video to understand why. If you have more questions, visit our Help Center.
    Posted by: The AdSense Support Team

    Source: Inside AdSense


    Our continued investment in AdSense Experiments

    Experimentation is at the heart of everything we do at Google — so much so that many of our products, including Analytics and AdSense, allow you to run your own experiments.

    The AdSense Experiments page has allowed you to experiment with ad unit settings, and allowing and blocking ad categories to see how this affects your earnings. As of today, you can run more experiment types and have a better understanding of how they impact your earnings and users with some new updates.

    Understand user impact with session metrics

    Curious to know how the settings you experiment with impact your user experience? You can now see how long users spend on your site with a new “Ad session length” metric that has been added to the Experiments results page. Longer ad session lengths are usually a good indicator of a healthy user experience.

    Ad balance experiments

    Ad balance is a tool that allows you to reduce the number of ads shown by displaying only those ads that perform the best. You can now run experiments to see how different ad fill rates impact revenue and ad session lengths. Try it out and let us know what you think in the comments below!

    Service announcement: We're auto-completing some experiments, and deleting experiments that are more than a year old.

    To ensure you can focus your time efficiently on experiments, we'll soon be auto-completing the experiments for which no winner has been chosen after 30 days of being marked “Ready to complete”. You can manually choose a winner during those 30 days, or (if you’re happy for us to close the experiment) you don't need to do anything. Learn more about the status of experiments.

    We’ll also be deleting experiments that were completed more than one year ago. Old experiments are rarely useful in the fast-moving world of the Internet and clutter the Experiments page with outdated information. If you wish to keep old experiments, you can download all existing data by using the “Download Data” button on the Experiments page.

    We look forward to hearing your thoughts on these new features.

    Posted by: Amir Hosseini Rad, AdSense Product Manager

    Source: Inside AdSense


    [Infographic] Are you ready for the holiday season?

    The holiday season is the busiest time of the year for shoppers and, therefore, for advertisers as well. The end of 2016 was a record-breaker for advertiser spend and this year projected to grow even more. It’s now is the time to get your website and ads ready so that you can make the most out of this busy season.

    Check out our infographic with important stats and tips for you to get ready for this special time of the year:

    (to view from mobile download it here)



    Find out more about native ads, viewability and test your site speed in PageSpeed Insights.

    Posted by: the AdSense Team

    Not yet an AdSense user? Sign up now!

    Source: Inside AdSense


    Grow your ad revenue and get your website into shape for the holiday season

    The holiday season is the busiest time of every year, with shoppers out in full force to gather gifts, round up their decorations, and treat themselves to something special. Last year’s Black Friday set a new record with over $3 billion in online sales, representing a huge opportunity for advertisers and publishers. To make the most of this opportunity, now is the time to make sure that you can engage users and advertisers content targeted content and that you’re fully prepared for the busiest time on the consumer calendar.

    Check out these stats and tips below which can help get you holiday season-ready: :

    Tip 1: The holiday season keeps getting bigger and bigger
    Each year the holiday season is getting bigger and starting earlier. With last year’s consumer spend being the biggest to date,seasonal advertising campaigns are extending from weeks to
    months.

    So why not take advantage of the holiday ad spending spree by placing ads on your site? A good first step is to choose the right tool to sell and manage ads on your site. Then, make sure your available ad space is optimized and mobile friendly. Finally, let the data inform your strategy: If you’re considering implementing new ad units, run an AdSense experiment to see how they perform. And make sure to test the different formats to see what works best for your users and your page.

    Tip 2: Tailor your content to what users are looking for
    The holiday shopping season creates big opportunities for AdSense publishers. According to Luth Research*, the way people search when shopping becomes more niche as they move closer to buying an item.

    For example, individuals may start their shopping journey with search terms like “gadgets for men” or “laptops” but finish a few weeks later with searches for specific models or screen sizes. To capture audience attention and increase your ad impressions, build a content strategy that taps into this insight.

    During the holiday season, consumers have limited time and lots of gifts to buy. Find out how they’re shopping and how they’re using mobile to complete their holiday to-do lists. Why not try creating content that taps into each stage of the buyer journey like gift inspiration articles for those early stage “i need ideas” moments, and product comparison content for those “i want to know” moments before users make a purchase decision. To help you make the most of these moments check out our guide to help you draw the crowds to your site.

    Tip 3: Go native
    Why not take your ads to the next level and implement AdSense Native Ads? These new ads give publishers a faster and more efficient way to create and implement native ads across their mobile, tablet and desktop websites. Our Native ads come in three categories: In-Feed, In-Article and Matched Content. They can all be used at once or individually and are designed for: a great user experience, a great look and feel across different screen sizes, and ease of use: easy-to-use editing tools help you make the ads look great on your site.

    Additionally increasing the total number of viewable ad impressions has been shown to improve the performance of ads on sites and apps and increase advertiser satisfaction. To help publishers increase the likelihood that their ads will be measured as viewable, use the viewability best practices list below to learn about which areas you should address for better viewability results.

    Finally AdSense for Search can help you and your users with the following benefits over the holiday period: Provide search feature to your users for a better experience, monetise your search traffic by displaying ads and give you reports to help you understand user behaviour.

    Hopefully all these tips will help you grow your revenues even further this holiday season.

    Happy holidays from the Google AdSense Team!

    Source:


    Source: Inside AdSense


    AdSense now understands Bengali (Bangla)

    Today, we’re excited to announce the addition of Bengali (Bangla), a language spoken by millions in Bangladesh, India and many other countries around the world, to the family of AdSense supported languages.

    The interest for Bengali language content has been growing steadily over the last few years. AdSense provides an easy way for publishers to monetize the content they create in Bengali, and help advertisers looking to connect with the growing online Bengali audience to reach them with relevant ads.

    To start monetizing your Bengali (Bangla) content website with Google AdSense:

    1. Check the AdSense program policies and make sure your website is compliant.
    2. Add the AdSense code to start displaying relevant ads to your users.

    Welcome to AdSense! Sign Up now!


    Posted by: AdSense Internationalization Team

    Source: Inside AdSense


    Boost your multi-screen strategy with AdSense Responsive ads

    We know one of the biggest challenges publishers currently face is designing websites that adapt to different screen sizes, resolutions and user needs. Responsive ad units helps you deliver the best possible user experience on your pages: You can dynamically control the presentation of your website according to the properties of the screen/device that it’s being viewed on. Responsive ads automatically adapt to the size of your user's screen, meaning publishers can spend more time creating great content, and less time thinking about the size of their ads.


    Today we’re happy to share some product updates to complement and strengthen your strategy, with new features for our responsive ad units and a multi-screen optimization score now available.


    The new full width ads on mobile devices
    Our experiments show that full-width responsive ads perform better on mobile devices in portrait mode. Previously Responsive ads fitted to standard sizes. The new launch will now  automatically expand ads to the full-width of the user's screen when their device is orientated vertically.
    Screen Shot 2017-08-16 at 3.02.57 PM.pngScreen Shot 2017-08-16 at 3.02.57 PM.png


    To implement the new full-width responsive ads, you can simply create a responsive ad unit in your AdSense account.


    Best practices to help improve your mobile performance


    We are also happy to share with you other best practices to help improve your mobile performance. Check out this video to get tips on how to create an excellent mobile experience for your users and potentially increase your mobile revenue. Let's get started!


    More information on Responsive ad units can also be found in our Help Center.

    We look forward to hearing your thoughts on these new features!


    Posted by: The AdSense Team

    Source: Inside AdSense


    Helping publishers bust annoying ads

    Cross posted from The Keyword

    At some point, we’ve all been caught off guard by an annoying ad online—like a video automatically playing at full volume, or a pop-up standing in the way to the one thing we’re trying to find. Thanks to research conducted by the Coalition for Better Ads, we now know which ad experiences rank lowest among consumers and are most likely to drive people to install ad blockers.

    Ads, good and bad, help fund the open web. But 69% of people who installed ad blockers said they were motivated by annoying or intrusive ads. When ads are blocked, publishers don’t make money.
    In June we launched the Ad Experience Report to help publishers understand if their site has ads that violate the Coalition’s Better Ads Standards. In just two months, 140,000 publishers worldwide have viewed the report.

    "This report is great for helping publishers adapt to the Better Ads Standards. The level of transparency and data is incredibly actionable. It literally says here's the issue, here's how to fix it. I think it will be helpful for all publishers." Katya Moukhina, Director of Programmatic Operations, Politico

    We're already starting to see data trends that can give publishers insights into the most common offending ads. Here's a look at what we know so far.


    It's official: Popups are the most annoying ads on the web

    Pop-up ads are the most common annoying ads found on publisher sites. On desktop they account for 97% of the violations! These experiences can be bad for business: 50% of users surveyed say they would not revisit or recommend a page that had a pop-up ad.

    Instead of pop-ups, publishers can use less disruptive alternatives like full-screen inline ads. They offer the same amount of screen real estate as pop-ups—without covering up any content. Publishers can find more tips and alternatives in our best practices guide.


    Mobile and desktop have different issues

    On mobile the issues are more varied. Pop-ups account for 54% of issues found, while 21% of issues are due to high ad density: A mobile page flooded with ads takes longer to load, and this makes it harder for people to find what they're looking for.



    Most issues come from smaller sites with fewer resources

    Our early reporting shows that most issues are not coming from mainstream publishers, like daily newspapers or business publications. They come from smaller sites, who often don’t have the same access to quality control resources as larger publishers.

    To help these publishers improve their ads experiences, we review sites daily and record videos of the ad experiences that have been found non-compliant with the Better Ads Standards. If a site is in a “failing” or “warning” state, their Ad Experience Report will include these visuals, along with information about the Better Ad Standards and how the issues may impact their site.

    We encourage all publishers to take a look at their report. Here’s how.
    1. Gaining access to the report
      The Ad Experience Report is part of Google Search Console, which means you need to be a verified site owner to access it. You can either ask your webmaster to add you as an owner or user, or verify ownership yourself. Learn more.
    2. Understanding the report
      If your site has been reviewed and the status is “Warning" or "Failing," the report will show videos of the ad experiences that are likely to annoy or mislead your visitors. Click on desktop or mobile reports to see the specific experiences identified.
    3. Fixing the issues and requesting a review
      Once you’ve identified the violating experiences, work with your ad ops and site design teams to remove the annoying experiences. After that, describe how you addressed each of the issues in the ‘Request review’ area and click ‘I fixed this’. You’ll receive a confirmation email saying your review is in progress. Learn more.



    Looking ahead

    Over the next few weeks we’ll begin notifying sites with issues. For even more insights on the types of sites and violations found, publishers can visit The Ad Experience Report API.

    The good news is that people don’t hate all ads—just annoying ones. Replacing annoying ads with more acceptable ones will help ensure all content creators, big and small, can continue to sustain their work with online advertising. This is why we support the Coalition’s efforts to develop marketplace guidelines for supporting the Better Ads Standards and will continue working with them on the standards as they evolve.

    Source: Inside AdSense


    Clarification around Pop-Unders

    At Google, we value users, advertisers and publishers equally. We have policies in place that define where Google ads should appear and how they must be implemented. These policies help ensure a positive user experience, as well as maintain a healthy ads ecosystem that benefits both publishers and advertisers.

    To get your attention, some ads pop up in front of your current browser window, obscuring the content you want to see. Pop-under ads can be annoying as well, as they will "pop under" your window, so that you don't see them until you minimize your browser. We do not believe these ads provide a good user experience, and therefore are not suitable for Google ads.

    That is why we recently clarified our policies around pop-ups and pop-unders to help remove any ambiguity. To simplify our policies, we are no longer permitting the placement of Google ads on pages that are loaded as a pop-up or pop-under. Additionally, we do not permit Google ads on any site that contains or triggers pop-unders, regardless of whether Google ads are shown in the pop-unders.

    We continually review and evaluate our policies to address emerging trends, and in this case we determined that a policy change was necessary.

    As with all policies, publishers are ultimately responsible for ensuring that traffic to their site is compliant with Google policies. To assist publishers, we’ve provided guidance on best practices for buying traffic.

    Source: Inside AdSense