Category Archives: Inside AdSense

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Global Spotlight: Event-driven engagement strategies for Vietnam

We’re back with another AdSense Global Spotlight to help you succeed as a publisher in Vietnam. The big takeaway here is that building content that takes advantage of seasonal and viral events is key to engaging with Vietnamese audiences.

Get into the minds, and hearts, of your target audience. What do they want and need in terms of relevant information, ideas, inspiration and entertainment? Remember, content that carries emotion is more likely to resonate with your audience and evoke a response.




Seasonal Content
Seasonal content can be based on events taking place locally, regionally, or even globally. In Vietnam, the Tet holiday season, Reunification Day, Mua Vu Lan, Independence Day and the wedding season are just a few of the feature dates that can generate timely content. While timely articles are great for generating instant buzz, having content that maintains its importance over time may yield higher traffic rates overall. Evergreen content is information that stays relevant no matter when it is consumed. Make sure to interlace trendier content with evergreen pieces every so often. For instance, evergreen topics for the upcoming wedding season could focus on key cultural wedding traditions, or the most unique wedding locations, or even the top ten destinations for newlyweds to spend their honeymoon.

Use the events listed above as a starting point for creating a content calendar, an essential tool for any publisher looking to harness online buzz precipitated by big events.

Alongside the traditional calendar, have a look at Google Trends to find which upcoming events can lend the most buzz and relevance to your site’s content. Big events that generate global interest – especially sporting events – can create huge surges in web traffic. Look closely and you can anticipate when the spikes are coming, then create the right content to capture that crowd. Squall Le, Head of Web at YAN, suggests focusing on images for the maximum effect.

Providing a great example of a viral moment, Haynhucnhoi’s mascots Ms Nhuc and Mr Nhoi appeared in a cartoon showing how children behave when visitors visit during Tet. During the visit the kids, mind their own business. But as the visit draws to its end, they approach guests with puppy-dog eyes in the hope of receiving hong bao money. Inspired by this commonly shared experience, they created their own videos on the brand’s YouTube channel. 


Viral Content
By being unique and noteworthy, viral content creates a sensation and compels users to share it. The conventional way for a website to improve its search ranking is to publish content over time that attracts attention and interest. Viral content accelerates that process, by helping a site rack up inbound links in a hurry.

Knowing what will make a piece of content go viral is a whole science in itself. Successful viral content often features a few key characteristics, tending towards topics that are newsworthy, surprising, positive, and simple to share and understand. Not surprisingly, broad areas of interest typically have broader appeal than anything too niche.

Of course, some of the most successful viral news comes from sporadic incidents that can’t be predicted. There are ways you can keep abreast of these trends though. Take for example the use of the phrase Tha Thu by Vietnamese singer Son Tung MT-P. Depending on pronunciation, it can mean both “tattoo” and “tolerate.” An online social movement quickly sprang up around this phase through viral clips, photos and memes. Simply paying attention to what’s making a sensation can lend inspiration to your viral content creation efforts. Follow the topic as it develops from the convenience of your inbox with Google Alerts, and consider establishing your own unique hashtag to propel the conversation.

According to the team at Haynhucnhoi, a rising Vietnamese social site, spending time on social media is a vital way to source potentially viral stories and understand how to capitalize on them. For example, when Euro 2016 was a trending topic, they created memes based on the hottest football clips. If a musical artist is making headlines, they’ll mine music for fans to listen to. If something funny has happened in the news, they’ll produce funny videos that tie in with the event or situation.

They’ve gone even further by creating their own characters and using them to illustrate seasonal sentiment. Even conventional dates – such as Mother’s Day, Father’s Day, or the traditional Vietnamese calendar – provide inspiration for sharable cartoons. With this approach, Haynhucnhoi is able to produce new content every 15 to 20 minutes!

In light of inspiring examples like these, it seems there’s never been a better time for publishers to serve user demand for great content in Vietnam. With 68 million native Vietnamese speakers in the world,(1) offering localized content provides a great way to extend your user numbers. And don’t forget that monetizing that content is straightforward when you sign up with AdSense.


Get started today and sign up for AdSense, let’s turn your #PassionIntoProfit.


Posted by: Jay Castro, @jayciro

(1) Simons, Gary F. and Charles D. Fennig (eds.). 2017. Ethnologue: Languages of the World, Twentieth edition. Dallas, Texas: SIL International. Online version: www.ethnologue.com

Source: Inside AdSense


Manage the risks associated with user comments

As a publisher, you can drive discussion and increase reader engagement by using user comments. At their best, comments enable your readers to share their perspectives and learn from each others’ experiences. By creating a community of conversation around your articles, your readers become more engaged and find your site more relevant and beneficial.

Alas, not every commenter is well-intentioned or well-informed. Consequently, comment sections can devolve into a place where social norms are tossed aside to further an agenda or to air a grievance. These negative, rude, or abusive comments take away from the article and ultimately harm your brand. Comments that violate Google policies can also cause your site to no longer be eligible to show Google ads.

So, as a publisher, how can you keep comments — or, more generally, user-generated content (UGC) — policy compliant so that your site can continue to monetize with Google??

First, understand that as a publisher, you are responsible for ensuring that all comments on your site or app comply with all of our applicable program policies on all of the pages where Google ad code appears. This includes comments that are added to your pages by users, which can sometimes contain hate speech or explicit text.

Knowing this, please read Strategies for managing user-generated content. Make sure you understand how to mitigate risk before you enable comments or other forms of user-generated content. Managing comments on your site pages is your responsibility, so make sure you know what you’re getting into. For example, you’ll need to ensure you review and moderate comments consistently so as to ensure policy compliance so that Google ads can run.. We published an infographic in 2016 which offers a quick all-in-one glance at policy compliance.

Another option:
If you are unable to put into place strong and responsive controls over your comments, we strongly encourage you to make a simple design change: put comments on their own page, and don’t run ads on that page. Otherwise, unreviewed and unmoderated offensive or inappropriate user comments can show right next to your publisher content. This can damage your brand, offend your users, and cause you to violate Google policies.

Here’s one way to separate comments and content:
At the end of your content, place a call to action, such as: “User Comments” or “View Comments” which lets users open the comments in a new page. On that new page, make sure not to place any Google ad tags, so that no ads serve next to those comments...


At Google, we believe in fostering an environment where users, advertisers, and publishers can all thrive in a healthy digital advertising ecosystem. By valuing each party equally, we help ensure the sustainability of our industry. We publish Help Center materials, write blog posts, speak at industry events, provide publisher forums and host events at our offices to help our publishers succeed in an ever changing environment. 
  
Posted by: John Brown, Head of Publisher Policy Communications

Source: Inside AdSense


Global Spotlight: Capitalizing on Vietnam’s digital opportunity

This week the AdSense Global Spotlight shifts its focus to Vietnam, home to nearly 90 million people and one of southeast Asia’s fastest-growing economies. The country offers an unmissable opportunity for AdSense publishers interested in global audience growth.


First let’s look at the bigger picture: there’s no denying that the world becomes more digital each and every day. While global advertising expenditure is expected to reach $573 billion in 2017,(1) the key growth drivers are strong demand for digital advertising, specifically mobile campaigns.
Drilling down on Vietnam, the smartphone continues to pick up pace in this country, where many are mobile-first or mobile-only users. While Asia-Pacific made up 34% of all smartphone users in 2008, it’s expected to leap to 55% in 2017. Some Vietnam-based publishers have already seen mobile account for as much as 90% of their traffic.(2) 

With all that in mind, there are seven key opportunities not to be missed in Vietnam this year:

  1. Fast mobile experiences: The most successful publishers in the region are devoting development resources to boost load speeds of mobile sites and ads and to improve the user’s experience. Recent research from DoubleClick indicates that over 50% of mobile site visits are abandoned if pages take longer than 3 seconds to load. Invest in increasing your mobile page speed to influence increases in time on site, engagement, and re-engagement.
  2. Native advertising: These ads fit into the look and feel of your website, making it a better and more effective ad experience for your visitors. Native formats include custom sponsored content, content recommendations, and in-feed ad units.
  3. Programmatic ad transactions: Programmatic advertising uses software and algorithms to match publishers’ inventory with buyers in search of ad space. An auction system ensures the ad of the buyer with the highest bid fills each space, which can add up to revenue gains for you and your site. Consider beginning with this short quiz to help you decide if the correct next step for your business is programmatic advertising.
  4. Better ad experiences: Because marketers want to buy ads with a high chance of actually being seen by users, there’s a shift towards valuing viewable impressions over served impressions. Page level ads is an AdSense family of ads that you can use that is optimized to show when ads are likely to perform well and be seen. 
  5. Digital ad serving: As you grow as a publisher, you might find you need more control to sell, schedule, deliver and measure advertising deals across multiple digital properties. DoubleClick for Publishers (DFP) Small Business is an industry-leading platform to consider given its easy to use interface and built-in yield management technology
  6. Video: According to Buffer, visual content is more than 40 times more likely to get shared on social media than other types of content. Furthermore, YouTube recently announced that over one billion hours of video content is watched on YouTube every day. If you don’t already create, embed, and monetize original video content on your site, now’s the time to incorporate video into your content strategy. 
  7. Messaging: Throughout Asia, the commercialization of social media has helped messaging platforms to evolve into central areas of ecommerce. For AdSense publishers, messaging platforms could provide an opportunity to drive mobile users to your content as a channel for content discovery. 
Remember, there are 68 million native Vietnamese speakers in the world today who are going online in growing numbers. If you’re a publisher in Vietnam, signing up for AdSense is an easy way to turn your in-demand content into profit. And for publishers already using AdSense, Vietnam presents an exceptional opportunity to grow your site visitors.  


To explore the possibilities for your business and site, don’t miss our live stream on 24th March where we’ll share even more recommendations for the Vietnamese market. You can sign up for AdSense here, and start turning your #PassionIntoProfit today.


Posted by: Jay Castro from the AdSense team


(1) eMarketer Worldwide Ad Spend Report 2016 
(2) eMarketer Vietnam Online 2016 Report

Source: Inside AdSense


Help our team help you



We always hear from publishers that you’re looking for actionable tips and best practices for growing your site. Our team of product, monetization and website optimization experts are constantly building new resources and insights to help publishers like you grow your business. We share personalized suggestions for your website via email in addition to news on the latest product features and invitations. Additionally, we send periodic invitations to live video sessions and events offering personalized tips for your region.

To ensure you’re getting this information from us, we need to have up-to-date contact details and communication preferences for you. Here are a few quick and simple steps you should take when you log in to your AdSense account, to make sure we can get in touch:

Step 1:
Make sure that the email address you've listed in your account to receive communications from us is correct and is one that you’re regularly checking. You can check which email address we’re using to reach you by logging in to your AdSense account and going to your Personal settings under the Account section on the left menu bar.

Step 2:
Opt in to receive emails from us. We categorize the emails we send based on the content they include. Here’s a quick breakdown:
  • Customized help and performance suggestions - Includes personalized revenue and optimization tips customized specific for your website. 
  • Periodic newsletters with tips and best practices - Includes general AdSense tips, best practices and product updates.
  • Occasional surveys to help Google improve your AdSense experience- Gives you a regular opportunity to share your feedback on AdSense.
  • Special Offers - Includes invitations to events in your country and live YouTube events..
  • Information about other Google products and services which may be of interest to you - Occasional updates on other Google products like Google Analytics or DoubleClick for Publishers.
You can update your email preferences by checking the boxes in your Personal settings section.

Step 3:
Choose your language preference. Did you know that AdSense emails are available in 38 different languages? We’ve recently added Hindi, Malay and Filipino. You can choose the language that suits you best by using the Display language drop-down menu directly under the email preferences checkboxes.

Get the most from the AdSense team and ensure you can hear from us. Log in to your account now and check your contact details and communication preferences. It takes no more than two minutes. 



Posted by Suzy Headon - Inside AdSense Team

Source: Inside AdSense


Announcing the Winners of the Certified Publishing Partner 2016 Summer Challenge

Certified Publishing Partners are trained experts on AdSense, DoubleClick for Publishers, and DoubleClick Ad Exchange who can help publishers like you earn more while also saving you time. These Google partners can help you with a range of services from ads monetization to design and development support, allowing you to focus on creating quality content for your site.

The inaugural Certified Publishing Partner 2016 Summer Challenge launched in July 2016 to identify and recognize Certified Publishing Partners who show significant dedication and expertise in mobile, customer service, and innovation. Please join us in congratulating our three winning partners:






Customer Satisfaction Award Winner: AdThrive, USA

About the award: This award recognizes the partner who demonstrates outstanding overall quality of customer service for publishers.

Why AdThrive: AdThrive specializes in helping bloggers monetize their sites so that they can focus on blogging. According to our latest customer satisfaction survey, AdThrive scored 95/100. In addition to being able to deliver expected results for the publishers, AdThrive treats publishers in a way they are valued and has knowledgeable, friendly and approachable staff. This is a prime example of putting publisher’s needs first and delivering tangible results in an efficient and scalable way.


Congratulations to the AdThrive team!




Mobile Champion Award Winner: WOSO, China

About the award: This award recognizes the partner who demonstrates strong expertise in helping publishers capture mobile opportunities with strong user experiences and effective monetization. 

Why WOSO: We believe that Certified Publishing Partners should take the lead in helping publishers of all sizes in various markets successfully adapt to a mobile first environment. Our 2016 winner WOSO has done exactly that. They are a leading pioneer in China's online advertising and SEM, WOSO, and in Q3 2016 during the Summer Challenge, they helped publishers achieve a significant year over year growth in driving mobile web monetization. Way to go WOSO!




Business Innovation Award Winner: Ezoic, USA

About the award: This award recognizes innovations that drive real business impact and challenge the status quo. We continually encourage our partners to develop differentiating value-add services and solutions. 

Why Ezoic: We received more than 20 submissions for this award showing the breadth of innovation that our partners are bringing to publishers. Our 2016 winner, Ezoic, specializes in automated testing platform for content publishers. In 2016 they launched Ad Tester, a machine learning based solution designed to optimize user experience and ad earnings at the same time. 

We look forward to many more innovations from Ezoic in the future. 

Thank you to all of the Summer Challenge participants and congratulations to the winning partners!


Posted by Sean Meng,
Global Program Lead, Google’s Certified Publishing Partner Program





About Google Certified Publishing Partnerships:

A Certified Publishing Partner can help when you don’t want to do it alone. Our publishing partners handle everything from setting up to optimizing and maintaining ads, so you’re free to spend more time publishing content on your site. Using Google best practices, our publishing partners are adept at maximizing performance and earnings with AdSense, DoubleClick Ad Exchange, and DoubleClick for Publishers. For more information, visit our website. 

Source: Inside AdSense


The inside scoop on native advertising: What is it, why does it matter and do you need it?

The final part of the #SuccessStack looks at the hot topic of native advertising. You’ll learn what it is, why it’s on every advertiser’s radar and whether it’s right for your site.


What is native advertising?

According to the Interactive Advertising Bureau (IAB), native ads are paid ads that have the goal of being “so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the viewer simply feels that they belong.”

Native ads allow you to have an ad styled to fit within the page and it’s surrounding content, unlike traditional display banners. They are designed to match the look, feel, and function of your site.


Why does native advertising matter?

Since most people access the Internet from a mobile phone, it’s important to prioritize a mobile first user experience. This shift in thinking requires a change in the way we approach our ads too.

You’re likely already putting a lot of effort into shaping your site to meet the high expectations of a clean and mobile-optimized user experience. It’s just as  important to experiment with how you deliver ads to meet those user expectations and retain users’ interest in your site. Native ads can open up new earning opportunities on your site where traditional ad formats weren’t appropriate before. Ad formats, like banner ads, are effective but sometimes limited by size and placements. Native Ads can be customized to fit seamlessly within your content’s look and feel. 


Do you need it?

According to new BI Intelligence estimates based on historical data from the Interactive Advertising Bureau (IAB), PwC, and IHS; US native display ad revenue will make up 74% of total US display ad revenue in 2021, up from a 56% share in 2016.1

Supporting and offering this ad format will provide you with access to a huge portion of the market for advertiser budgets. Additionally, as mobile consumers increasingly drive the publishing industry, native advertising is a key strategy for  connecting with that audience and  delivering a profitable mobile experience.


Finding inspiration

If you’re looking for a reason to get started on native ads, then take a look at some of our success stories. 
  • Unidad Editorial is a leading multimedia group in Spain with 20 million daily users. See how they achieved a 4X increase in mobile CTR and and 6X increase in desktop CTR using native ads.
  • The New York Times also saw a huge boost in viewability and ad engagement metrics using native ads. Read their story here.
  • Leading publishers Aller Media (Scandinavia) and Grupo Expansión (Mexico) both saw serious uplifts in their viewability metrics using native advertising units.

When implementing native ads, consider the following:
  • Prioritize your audience: Consider your users’ expectations of your site and how they’ll respond to the type of ads you choose. Native ads meet users’ expectations by seamlessly fitting within your site’s user experience. 
  • Test first to optimize for user experience and ad revenue: It’s important to consider how to create the best user experience while maximizing your ad revenue. Strike a balance between content and ads by testing new native ad units and formats to measure their impact on revenue and user engagement.

Next steps

Ready to get started? With 54% of global marketing leaders already using native advertising, native ads are the solution to help grow your ad earnings.2

Our team of experts can offer a personalized consultation to help you offer native ads to your advertisers and grow your publishing business. Book a slot time to speak with one of our experts.




Posted By: Jay Castro, from the AdSense team

1 http://www.businessinsider.com/the-native-ad-report-forecasts-2016-5?IR=T
2 “Current vs. Planned Use of Select Digital Ad Formats Among Marketing Leaders Worldwide, Jan 2016”, eMarketer, 2016. 

Source: Inside AdSense


Understanding account suspensions due to invalid traffic

In today's post, we'll be discussing AdSense account suspensions due to invalid traffic.

We have found that there are two types of publishers who may have invalid traffic issues with their accounts. The first are publishers who may unintentionally send invalid traffic to their accounts, typically by testing on live ads. For those, we hope that increased transparency into our policies and processes can decrease these unintentional violations and help our publishers play by the rules. The second are publishers who intentionally bypass our rules, ending up with a variety of invalid traffic issues in order to artificially inflate their ad revenue. That’s why we work hard to maintain a policy compliant ecosystem for our publishers, advertisers, and users. In short, if you play by the rules, AdSense is here to help you grow your business.

We receive many questions about account suspensions, so let's go through the top questions about this process and what steps you can take to help keep your account in good standing.

What is invalid traffic anyway?
Invalid traffic includes any clicks or impressions that may artificially inflate an advertiser's costs or a publisher's earnings. Invalid traffic covers both intentionally fraudulent traffic as well as accidental clicks.

Please note that clicks on Google ads must result from genuine user interest, and any method that artificially generates clicks or impressions is strictly prohibited by our program policies. If we observe high levels of invalid traffic on your account, we may suspend or disable the account to protect our advertisers and users.

Watch our #AskAdSense video for more information on what invalid traffic is and tips to help prevent invalid traffic on your account.




What is an account suspension?

If your account was suspended due to invalid traffic, ad serving has been turned off on all of your content for a fixed period (most frequently 30 days). This includes any website, YouTube channel, and/or mobile app. Please know that we will deduct revenue from your account and will credit advertisers with the withheld revenue where appropriate and possible. If there are no further compliance issues with your account, it will be automatically re-enabled after the fixed period.

Please note that your account is still active, and an account suspension is not the same as having your account disabled. If your account was disabled due to invalid traffic, your account is no longer serving ads, and you will be unable to monetize with any Google ad solutions. As with account suspensions, please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.

Visit our Help Center for more information about suspended accounts or disabled accounts due to invalid traffic.

Why did my account get suspended?

In addition to monitoring for policy violations, we analyze all clicks and impressions to determine whether they might artificially drive up an advertiser's costs or a publisher's earnings. If we determine that your account has invalid traffic, then we may suspend or disable your account. Please know that we may deduct revenue from your account and may credit advertisers with the withheld revenue where appropriate and possible.

Here are some common reasons for why your account may get suspended:

  • Clicking ads on your own site and/or YouTube channel: Publishers may not click their own ads or use any means to inflate impressions and/or clicks artificially, including manual methods. Testing your own ads by clicking on them isn't allowed. Additionally, YouTube publishers should skip ads when viewing their own videos to avoid artificially inflating advertiser costs.
For AdSense ad placements on sites, please use the Google Publisher Toolbar if you want to click the ads to check the landing pages or view more details about the ads. The Toolbar will allow you to check the destination of ads on your page without the risk of invalid clicks.
  • One or more users repeatedly clicking your ads: Don't encourage or ask your friends, family, co-workers, or general users to click on your ads. This includes asking for users to support your site or YouTube channel, offering rewards to users for clicking ads, and promising to raise money for third parties for such behavior.
We also recommend that you check your associated AdSense email for more information regarding your account suspension.


What steps should I take during the suspension period?

Account suspension gives you time to investigate the sources of invalid traffic, identify and block suspicious traffic, and put measures in place to ensure clean traffic. We recommend learning how to segment your traffic to help you best understand, monitor, and evaluate the traffic to your site. This may also help you identify sources of invalid traffic.

Visit our Help Center for more information about suspended accounts due to invalid traffic.


How can I appeal an account suspension?

Account suspensions are currently not appealable. You can use this time to investigate your traffic sources and make adjustments to help prevent invalid traffic in the future. Provided that there are no further compliance issues with your account, it will automatically be reinstated once your suspension period is served.

Please don't fill out the invalid traffic appeal form because that form is reserved for disabled accounts, and you will receive an email that says we can't process this appeal.

If you would like to provide additional feedback to help us improve our processes and communications, you may do so using our suspended publisher feedback form.


When will my account be re-enabled?

If there are no further compliance issues with your account, it will be automatically re-enabled after the fixed period (most frequently 30 days).

What happens if after my account was re-enabled, my account continues to generate invalid traffic?

If, after your account has been re-enabled, invalid traffic persists and continues to contribute low value traffic to our ads ecosystem, then we may need to disable your account.

Visit our Help Center for more information about suspended accounts due to invalid traffic. We look forward to your return to the AdSense network in good standing after the suspension ends.


Posted by: Danielle Chang, Ad Traffic Quality team

Source: Inside AdSense


How to address ‘insufficient content’ disapprovals on your AdSense application

Today, we'd like to demystify one of the most common reasons why AdSense applications get disapproved: the site has insufficient content. What exactly do we mean by this, and how can you fix this issue on your site?

If a site is found to have insufficient content, this means that the site may not have enough text, and/or the site was deemed to be "under construction." To be approved for AdSense and show relevant ads on your site, your pages need to have enough text on them for our specialists to review and for our crawler to be able to determine what your pages are about. Sites that contain mostly images, videos or Flash animations may not be approved. Additionally, sites that consist only of a site template and very little content may not be approved.

Why is it important for your site to have plenty of content? The AdSense program policies are designed to foster a healthy ecosystem that helps protect users, advertisers, and publishers. Our policies prohibit Google ads to be placed on any non-content-based page or placed on pages published specifically for the purpose of showing ads. We use factors such as keyword analysis, word frequency, and font size in order to determine what a webpage is about and precisely match Google ads to each page. Therefore, it's important for sites to have lots of high quality and unique content in order to provide meaningful user experiences and allow Google to serve relevant ads to users.

If your AdSense application wasn't approved due to insufficient content (or for other reasons), you're welcome to make corrections to your application and/or improvements to your site and re-submit your AdSense application for further consideration. Before you re-submit your application, check out our AdSense policies: a beginner's guide and additional tips to help ensure that your site's pages are ready for AdSense.

If you're wondering how to make improvements to your site, remember that there are lots of published sites already, so think about what it is that makes your pages unique. You should aim to create original and relevant content that keeps users engaged and encourages them to visit your site again and again.

Check out our help article for more information about insufficient content and other common AdSense application disapproval reasons. If you're still having issues, check out our troubleshooter for disapproved applications. Hopefully after reading this blog post and our other help articles, you can take steps to get your AdSense application approved.  If you have questions, join the #AskAdsense conversation Thursdays at 9:30am PT on Twitter to speak with our support team.

Posted by: Danielle Chang, Ad Traffic Quality team

Source: Inside AdSense


Discover the next generation of programmatic advertising technology

Forget what you think you know about programmatic advertising, these tools are game changers. For the ninth part of the #SuccessStack series, we’re revisiting the topic of programmatic advertising and looking at some of the latest technology that is starting to shape it.

1) Matched content provides a more intelligent user experience
Matched content units allow publishers to suggest further content that might interest the reader, based on what they have looked at already. This means that someone on a sports site reading an article about football can have further football content suggested to them. This can result in an increase in pageviews and time spent on the site.

AdSense users who are eligible to use matched content units for ads have an additional advantage as they are able to synchronize their ads by topic also. This means that someone on a sports site reading an article about football can be shown native-styled ads most likely to appeal to football fans. This in turn can potentially increase ad engagement and quality clicks on the ads.

2) New programmatic deal structures redefine the space
Programmatic Direct is an innovative solution that bridges the gap between traditional ad sales and programmatic selling. It offers three flexible deal structures that bring the best of direct and programmatic together:
  1. Private Auctions: Negotiated minimum price. Invitation only auctions. Non-guaranteed volumes. 
  2. Preferred Deals: Fixed price. One-to-one deals. Non-guaranteed volumes.
  3. Guaranteed Deals: Fixed price. One-to-one deals. Guaranteed volumes. 
The technology combines the power of real-time bidding (RTB) infrastructure with access to brand safe, reserved publisher inventory. This shortens the time it takes to book and execute high quality reservations type deals.

Using this tool, you can lock in revenue through reservations, forecast against programmatic deals, and enjoy the ease of automated billing and collections. All that without the need to email tags, worry about creative controls, resolve discrepancies, or fax orders back and forth. Check out this story from Televisa and Unilever to see how it could work for your business.

3) Advanced inventory management tools allow greater flexibility
You no longer have to make a choice between selling your inventory programmatically or direct. Modern ad management tools like DoubleClick for Publishers make it very easy to do both at the same time, with less coding and manual work. They also give you a clear picture of your inventory availability in real-time, so you are less likely to make conflicted bookings or leave inventory unsold.

See how German media company G&J doubled their programmatic revenue and increased their mobile revenue 10x with a smart implementation of Doubleclick for Publishers and Doubleclick AdExchange.

Or, if you’re already using DoubleClick for Publishers, watch this video from The Economist who integrated DoubleClick for Publishers with DoubleClick Bid Manager, surpassing all their revenue and growth goals for the campaign.

Next steps

We want to help you get the right tools in place so you’re set up for success and potential ad earnings growth. To check whether your setup that suits your plans for your site/s, have a conversation with one of our experts. They can offer a personalized consultation to help you make smart choices for your business. Book a time to speak with an expert.

Source: Inside AdSense


More control over the ads you serve on your site(s)

We’ve heard the feedback that publishers like you have shared about wanting more ways to control the ads showing on your site(s). Today, we’re excited to share some recent updates to General Category Blocking that give you more controls to opt-in or filter out certain categories of ads -- putting you in charge.

General Category Blocking was introduced in some countries in 2010 to help you scalably prevent competitors’ ads and ads that may not fit your audience from appearing on your site, by letting you opt out of showing ads from certain categories and subcategories such as “Finance,” “Apparel,” and “Tourism.” Over the last few weeks we’ve increased the number of categories and subcategories from 250 to 470. This update lets you be more granular and block more specific categories without overblocking and having an unwanted negative impact on earnings. For example, instead of blocking the category “Apparel,” you can now pick any of the new subcategories “Sunglasses,” “Handbags,” or “Watches.” With this update we’ve also expanded our supported languages to include Chinese (simplified), Dutch, Polish, Russian, and Turkish and made this feature available in every country supported by AdSense.




With more options available it’s important to carefully consider the impact of blocking, or allowing, a category. Blocking a general category could lower your potential earnings as the affected advertisers’ bids are excluded from the auction. On the other hand, with more subcategories available you may have the opportunity to be more granular and pick the subcategory that most closely matches the type of ad you want to prevent -- minimizing the negative impact on your earnings.

We know how important it is to have control over the ads that appear on your site, and this update is adding to a set of controls available in AdSense already. We’d love to hear what you think about these update so please leave your feedback in the comments field below.
Posted by: Konkona Kundu, Product Manager

Source: Inside AdSense