Category Archives: Inside AdSense

A look inside Google AdSense

Best Practices for Policy Compliant Growth

As a publisher, there are many challenges you face. One area of interest for any publisher is how can you grow your user base, while maintaining high quality, policy-compliant content and traffic.

At Google, we strive to create policies that are designed to enable a healthy digital advertising ecosystem. We consider the needs of each party - users, advertisers and publishers, and want all players to thrive.

Just as important as creating policy is the enforcement of policy violations. Enforcement is important for the quality of the network, and designed to be fairly administered.  There are steps you can take to safeguard your growth efforts, while maintaining policy compliance:

Understand our policies, and develop your own policies and procedures

The first step is to read and understand our policies. These policies are posted in our Help Center, with specific FAQs called out for ease of reference. For new publishers, we created a beginner’s guide to highlight some of the most commonly violated policies.

Protect against invalid traffic

We want publishers to be proactive about tackling invalid traffic.

We’ve developed an Ad Traffic Quality Resource site designed to help publishers better educate themselves on what invalid traffic is, the risks that invalid traffic poses to their businesses, how to identify invalid traffic, and how to mitigate this type of traffic. The Trustworthy Accountability Group (TAG) also has a growing library of resources that can provide additional context and best practices on this topic.

Get familiar with your metrics

As part of your daily ritual, you should understand what typical traffic patterns for your website look like. Anomalies, especially on non-business hours’ or holidays, are signs of potential trouble. As part of metrics review, set aside time each month, or where appropriate for your business, to train and review traffic sources and patterns with your team. We provide guidance for linking analytics to AdSense to help facilitate this process.



Ask your partners to provide summary reporting

In addition to reviewing your own traffic on a daily basis, it’s important to regularly audit traffic from your partners. When working with partners, be diligent. Ask for traffic sources, and any optimization plans your partners may have, and educate your team to recognize suspicious behavior. 

Investing in good user experiences benefits the entire ecosystem. Work with partners that feel the same way.

Only trust business partners who have earned your trust

Trust, but verify. Only work with partners who adhere to best practices for sourcing traffic and growing their businesses, and require all partners to uphold safe standards when it comes to sourcing traffic and providing great user experiences.  Feel empowered to ask hard questions and demand answers from those you work with, and set up time to review and analyze inventory that you’ve purchased. If you don’t feel like you are getting the responses you need, find other partners that are more responsive.

Understand what’s too good to be true and watch for it. Build bridges with quality inventory sources and partners, and put up barriers between you and those who prove untrustworthy.  Many potential publishers, ad network and programmatic partners can have traffic quality that can vary quite significantly between various providers.

Focus on the User

Lastly, and most importantly, serving your end users needs should be at the heart of what you do, and a top priority.  Your entire business should be focused on your customer - the user.

Websites with great, unique content have lost loyal users due to deceptive navigation, or poor and/or numerous ad placements.  Great content is only part of your job.  Providing a straightforward, safe, easy to navigate, and uncluttered site experience is also important for users to return to your site.   

At conferences and events, I am often asked what is the one piece of advice I can give to help publishers maintain a good relationship with the Google policy team. My response is always “If you truly focus on the user, and do everything you can to help that user in his or her journey on your site, then you will likely have a long and productive relationship with Google.”

We hope these tips have been helpful. As always, please review our Help Center, and keep providing us with feedback.


John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


Help us improve our services and products

We’d like to personally invite you to share your thoughts with us so that we can keep improving your experience with us.

Depending on your email preferences, you may have received a survey by email, if so please take the time to respond to it as we value your input.

In the past, we’ve used your responses to improve how we help you, ways you interact with our product, and what type of features we offer.
The survey should take about 10-15 minutes and can be answered on mobile.

Whether you’ve completed this survey before or you’re providing feedback for the first time, we’d like to thank you for sharing your valuable thoughts. We’re looking forward to feedback!

Thank you!

Source: Inside AdSense


[VIDEO] User-generated content

Our new video takes a deeper dive into our User-generated content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers.

Click the video below to learn more:
We hope this video helps you to better understand our User-generated content policy. For more information, you can learn more about AdSense policies in our help center.

John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Copyright infringement policy

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Copyright infringement policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Watch the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Copyright infringement policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Dangerous or derogatory content

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Dangerous or Derogatory Content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Dangerous or Derogatory Content policy. For more information, you can learn more about AdSense policies in our help center.

Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Accidental Clicks

We're adding more video content resources for our publishers to help them better understand various policies.

This week, our video takes a deeper dive into our Accidental Clicks policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:
After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Accidental Clicks policy. For more information, you can learn more about AdSense policies in our help center.

Posted by
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


[VIDEO] Misrepresentative content

For the next few weeks we'll be releasing several videos, providing a more in depth look into various policy topics.

This week, our video takes a deeper dive into our Misrepresentative content policy and describes how this policy helps to enable a healthy digital advertising ecosystem for users, advertisers, and publishers. Click the video below to learn more:


After each video goes live, we'll be on hand to answer your questions related to the topic for a few hours on the YouTube channel. So be sure to subscribe to the channel to ensure you don’t miss an episode.

We hope this video helps you to better understand our Misrepresentative Content policy. For more information, you can learn more about AdSense policies in our help center.


Posted by:
John Brown
Head of Publisher Policy Communications

Source: Inside AdSense


Continuing to strengthen the quality of Google AdSense

Over the last 15 years, AdSense has grown to support web publishers by connecting their audiences to advertisers, with the aim of keeping the web open and funding content creators. Earlier this month, we posted about the exciting future we have ahead of us and with this post, we'd like to tell you a little more about our upcoming quality efforts.

We’re already committed to initiatives such as the Better Ads Standards and we continue to strive to create a clean and fair ad network. Continuing our work on quality in AdSense makes it more attractive to advertisers which in turn leads to better outcomes for our partners. With this in mind, we're making some changes to the way you monetize new sites with AdSense.


What's changing?
Before you can show ads on a new site, you now have to add the site to your AdSense account. Each new site will go through a verification process which checks that you own the domain or have the ability to modify its content. The process also reviews your site for compliance with the AdSense Program policies. After the checks are completed, your site will be marked as "Ready" and you can start showing ads.
We're also renaming the My Sites tab to Sites and moving it further up the menu to make it easier to find. Any existing sites you’re monetizing should automatically appear in your sites list, accessed by clicking the new Sites tab. If you want to add more sites you’ll need to add them to this list.

How will this impact partners?
For the vast majority of AdSense users, the only change will be the new Sites tab. However, for some of you, we may ask for help to find the correct ad code when you add a new site. If we require your help, we’ll reach out through email and notify you when you sign in to AdSense. So don’t forget to make sure we have the correct email address for you and that your email preferences are up to date.

Stay tuned for more exciting updates!


Posted by:
Google AdSense Product Team

Source: Inside AdSense


[Infographic] Get ready for the holiday season

During the holiday season advertisers have their busiest time of the year as users search for gifts and celebration ideas. Increased demand in advertising space leads to growing RPMs and surges in traffic. Make the most out of this busy season by preparing your site and ads for increased activity.

Take a look at our infographic with important tips on how to prepare for the holiday season.

You can also download it with clickable links for desktop and mobile.




Posted by 
Daryna Chushko - Marketing Communications Specialist

Source: Inside AdSense