Category Archives: Google India Blog

The Official Google Blog for India

#YouTubeRewind is here
Throwback time of what you watched, shared, and created in 2018

In 2018, you danced your heart out to Drake, fell in love with Grandpa Kitchen’s Chicken Biryani Recipe, discovered Amit Bhadana -- the new comedy king on the block [also featured in the global Top 10 Trending non-music videos of 2018] who amassed an astounding 11 million subscribers in just one year, enjoyed peppy Bollywood music, learnt the trendiest winged eyeliner beauty hack, used waste to create art, and watched the trailer of the movie Sanju 62 million times.

This year was marked by surprising celebrity moments. In February, Kylie Jenner surprised the world with “To Our Daughter,” an 11-minute film detailing her pregnancy and the birth of baby Stormi, which was watched over 53 million times on its way to becoming YouTube's global #1 Top Trending Video of 2018. Will Smith vlogged all over the world. Oh, and he also jumped out of a helicopter over the Grand Canyon on a dare. Rihanna started her own “Tutorial Tuesdays” makeup series. And, of course, Beyoncé's livestream from Coachella took #Beychella worldwide.

Moreover, India learnt a great deal this year! From new dance moves on the year’s biggest haryanvi super-hit song Teri Aakhya Ka Yo Kajal and punjabi hit Daru Badnaam to Zumba on Bom Diggy Diggy Bum; and many unique things like Dairy Farming, Magic and Painting.

Following the success of last year’s monster hit Despacito, Latin Music has continued to explode on YouTube in 2018. In fact, eight of the ten most-watched music videos over the past year were by Latin artists.

Te Bote Remix - Casper, Nio García, Darell, Nicky Jam, Bad Bunny, Ozuna | Video Oficial
Nicky Jam x J. Balvin - X (EQUIS) | Video Oficial | Prod. Afro Bros & Jeon
Maroon 5 - Girls Like You ft. Cardi B
Daddy Yankee | Dura (Video Oficial)
Ozuna x Romeo Santos - El Farsante (Remix) (Video Oficial)
Becky G, Natti Natasha - Sin Pijama (Video Oficial)
El Chombo - Dame Tu Cosita feat. Cutty Ranks (Official Video) [Ultra Music]
Drake - God's Plan
Reik - Me Niego ft. Ozuna, Wisin (Video Oficial)
Vaina Loca - Ozuna x Manuel Turizo (Video Oficial)

We're also revealing 2018's top trending videos and top music videos, and top creators, according to time spent watching, sharing, commenting, liking, and more. Some familiar faces are back (BB Ki Vines, Technical Guruji) and some incredible talents in beauty, food, and stand-up comedy join them. Motivational speakers have also joined the list with Sandeep Maheshwari and T.S Madaan gaining around 4M subscribers each in 2018 alone.

This year’s list of top trending videos represent the unbelievable diversity of creativity shared on YouTube every day and around the world. They span from much-loved YouTube creators and traditional media formats to new and innovative voices in art and entertainment.  

Top Trending Videos: Global
To Our Daughter
Real Life Trick Shots 2 | Dude Perfect
we broke up
Walmart yodeling kid
Do You Hear "Yanny" or "Laurel"? (SOLVED with SCIENCE)
Portugal v Spain - 2018 FIFA World Cup Russia™ - MATCH 3
Build Swimming Pool Around Underground House
Cobra Kai Ep 1 - “Ace Degenerate” - The Karate Kid Saga Continues
Behan Bhai Ki School Life - Amit Bhadana

Top Trending Videos: India
Teri Aakhya Ka Yo Kajal | One Take | Tejas Dhoke Choreography | Dancefit Live
Daru Badnaam | One Take | Tejas Dhoke Choreography | DanceFit Live
Sanju | Official Teaser | Ranbir Kapoor | Rajkumar Hirani
2.0 - Official Teaser [Hindi] | Rajinikanth | Akshay Kumar | A R Rahman | Shankar | Subaskaran
Zero | Eid Teaser | Shah Rukh Khan | Salman Khan | Aanand L Rai | 21 Dec 2018
Behan Bhai Ki School Life - Amit Bhadana
Zumba On Bom Diggy Diggy Bum
Dastaan - E - Dhokha *Amit Bhadana*
Kaala (Tamil) - Official Teaser | Rajinikanth | Pa Ranjith | Dhanush | Santhosh Narayanan
City Crime | Crime Patrol | चुप्पी | Mumbai

Top Trending Music Videos: India
Bom Diggy Diggy (Video) | Zack Knight | Jasmin Walia | Sonu Ke Titu Ki Sweety
Laung Laachi Title Song Mannat Noor | Ammy Virk, Neeru Bajwa,Amberdeep | Latest Punjabi Movie 2018
Guru Randhawa: Made in India | Bhushan Kumar | DirectorGifty | Elnaaz Norouzi | Vee
DILBAR | Satyameva Jayate | John Abraham Nora Fatehi | Tanishk B Neha Kakkar Ikka Dhvani | T-Series
Tera Ghata | Gajendra Verma Ft. Karishma Sharma | Vikram Singh | Official Video
Oh Humsafar Song | Neha Kakkar Himansh Kohli | Tony Kakkar | Bhushan Kumar | Manoj Muntashir
Expert Jatt- Nawab - Nawab (Official Video) Mista Baaz | Juke Dock | Superhit Songs 2018 |
Diamond (Full HD) | Gurnam Bhullar | New Punjabi Songs 2018 | Latest Punjabi Song 2018
Padmaavat: Khalibali - Ranveer Singh | Deepika Padukone | Shahid Kapoor | Shivam Pathak
ISHARE TERE Song | Guru Randhawa, Dhvani Bhanushali | DirectorGifty | Bhushan Kumar

Over the years, YouTube has become a platform for brands to catch consumers’ attention. Building on the trend of emotional storytelling, the top two ads this year are themed on bonds between family and friends. Topping the charts this year is Hyundai’s 20 years of Brilliant Moments ad, focusing on moments treasured for a lifetime; followed by Samsung’s #voiceforever campaign their first personalized AI voice assistant can help Motor Neuron Disease patients. Cumulatively, these ten ads have clocked an incredible 18 million hours of watch time, 88% of which came from mobile devices.

Top Viewed Ads: India
Hyundai | Celebrating 20 Years of Brilliant Moments
Samsung | Bixby Voice Assistant- MND mother helps daughter with #VoiceForever
Indiabulls Dhani | Get Phone se loan in 3 simple steps directly in your bank account
Honda 2 Wheelers India | Honda New Corporate TVC
Garnier India | Makeup off in 1 swipe with Garnier Micellar Water
Tata Motors | Reach For A Dream - #ChaseTheSupermoon
Kwality Wall's | New Kwality Wall’s Family Packs
Apple India | iPhone Unlock
Uber India | #MoveForward with Uber - Badhte Chalein Feat. Virat Kohli
OPPO F7 | Real Support Makes Real Hero

It's also time for our annual Rewind mashup video. But rather than trying to sum up 2018's biggest memes, personalities, and hit videos ourselves, we tried something different this time around. We asked some of YouTube's biggest names globally, to tell us what they wanted to see if they controlled Rewind. Your favourite Indian creators BB ki Vines, Jordindian and Technical Guruji are part of this. Watch now!

Head to the YouTube India Rewind channel and explore all the trending videos of the year!

By Satya Raghavan,  Director Content Partnerships, YouTube in India

Announcing Google Play’s “Best of 2018”
As 2018 comes to a close, Google Play is sharing the year’s top content across apps, games, movies, TV and books. Whether you were watching “Black Panther” wishing Wakanda was a real place, or imagining what you’d do if you were thrown into “Jumanji: Welcome to the Jungle,” 2018 has been filled with nonstop entertainment.

For the first time ever, we’ve added a new “Fan Favorite” category, giving you the chance to vote for your favorite game, app and movie of the year. And the votes are in! Thanks to you, “PUBG MOBILE,” and “Google Pay” have been crowned as the first-ever Fan Favorites in India.

Check out Google Play’s full lists below for this year’s most loved content in India. You can also discover all of the lists on the Best of 2018 section of the Play Store.


Posted by By Kara Bailey, Global Merchandising Director, Google Play

Google News Initiative kicks off Asia-Pacific Innovation Challenge

In Asia-Pacific,  journalists and publishers are increasingly grappling with questions over how quality journalism can thrive in the digital age. From Yangon to Manila, Sydney to New Delhi, they are experimenting with fresh approaches to reporting and new business models.

We’ve been working hand in hand with publishers to understand those challenges, and over the past year we’ve supported Asian newsrooms and publishers through the Google News Initiative (GNI).

To help build a stronger future for journalism in Asia-Pacific, we created the Asia-Pacific GNI Innovation Challenge, which will fund projects that inject new ideas into the news industry.
How does the challenge work?

We are inviting proposals for projects aimed at increasing revenue from readers, including subscriptions, membership programs, contributions and/or new digital products and services.  A panel of Googlers and other tech industry executives will review the submissions and fund selected projects up to $300,000 and finance up to 70 percent of the total project cost.

The funding will be reviewed against several criteria, including a “sharing component” -  for example by publishing any findings or holding a seminar - so grantees can pass their knowledge onto others in the industry. For more information on eligibility, rules and criteria, sample projects and funding details, head over to our website.

How to apply?
Given the pace of change in the news industry, innovation has never been more important.  We want to make sure that all organizations, large and small, in the Asia-Pacific news ecosystem have the opportunity to suggest new ideas around this critically important topic.

Applications open on November 28, and the deadline to submit is January 9.  If you have any questions, tune into our APAC town hall on Monday, December 11 at 3.00 pm Singapore time. We are ready to help put your ideas into action and look forward to seeing what you submit!

By Kate Beddoe, Head of News & Publishing Partnerships

Delhi and Bangalore, welcome to Neighbourly. More cities coming daily.
Discover your neighbourhood — find tips, hotspots, and hidden gems from neighbours who know best

When Neighbourly launched in Mumbai, hundreds of thousands of neighbours across India joined the waitlist to request Neighbourly in their city. With over 1.5 million downloads and half a million people on the waitlist, we’re excited to begin rolling out Neighbourly across all of India, bringing more people a human, helpful and local way to learn more about your neighbourhood.

Today, we’re inviting neighbours in Bangalore and Delhi, which topped the waitlist, to join Neighbourly. Over the next few weeks, we will invite new cities to join every day, including Chennai, Hyderabad, Pune, Kolkata, Chandigarh, Lucknow, Indore and more. If you want to see Neighbourly come to your city soon, show your interest by joining the waitlist!

Since June, seven cities have gotten early access to Neighbourly. We’ve seen people integrate Neighbourly into their daily routines asking just about anything, from the source of a strong LPG smell to why there are elephants on the street outside! Our favorite finding is that each city’s distinct personality comes out in the types of questions people are asking and answering:
  • Mumbai questions have been about flooded areas during the heavy rains and the nearest Dahi Handi celebration. Food is always a popular topic, with questions about the best late night restaurants or the best street food:आमच्या परिसरात वडा पाव वाला किती वाजता येतो (What time does the vada pav seller come to our locality?)
  • Jaipur’s student community is active on the app, asking all kinds of questions relevant to their studies: Accounts ki class kaha milegi jaha par achi study hoti ho? (Where can I find a good accounting coaching, where quality of coaching is good?)
  • Recent shifters in Mysore use Neighbourly to help them find information about their new routines: Where can I get a water purifier service?
  • Families and housewives in Coimbatore seek advice on shopping for festivals: Please help me with shopping for diwali. What are the fashion trends for girls at affordable price range?

While we’re happy to see great usage of Neighbourly, we’ve also been listening carefully to helpful feedback from our first neighbours. Many people, for example, asked to be able to join different neighbourhoods -- one where they live and one where they work. Over the last few months, our team has incorporated this feedback and more:

  • Join your neighbourhood with a tap. You’ll get automatic suggestions on the nearest neighbourhood so you can jump right in.
  • Switch between multiple neighbourhoods. If you live in one neighbourhood but work in another, you can add both and switch between them one at a time -- hearing from neighbours in each.
  • See better questions just for you. Every time you open Neighbourly, you’ll see the best questions from your neighbourhood. The more you use Neighbourly, the more personalized it becomes.
  • Learn how to get more responses. If you ask a question that is unlikely to get an answer from your neighbours, you’ll receive a notification with some advice on how to best ask them again.
  • Keep Neighbourly “neighbourly”. If you’re among the most helpful in your neighbourhood, you can earn Top Neighbour status. Top Neighbours help pick the best questions in your neighbourhood and also identify the ones that don’t meet the “Neighbourly Promise”.

We know that most of life happens within 1km from home or work and that many information needs are local. We’ve also found that when finding local information, people prefer to ask or discuss with another person -- whether that’s a friend, family member, or neighbour.

A few weeks ago we met Aslam, who runs a graphics store and has lived on Mira Road all his life. At 58 years old, he has a lot of experience and is eager to share it with others. Since he first downloaded Neighbourly, Aslam has answered hundreds of questions from his neighbours -- using the built-in voice functionality to easily speak and transcribe his answers.

And there are many more people like Aslam, coming from different neighbourhoods and representing different age-groups, who are helping their neighbours find relevant answers and local information. That’s why we built Neighbourly, that’s why people use it, and that’s why we’re so excited to make it available to everybody across India.

The latest Neighbourly app is available on the Google Play Store for all smartphones running Android 4.3 (Jelly Bean) and higher. If you live in India, Neighbourly will be available in your city shortly. In the meantime, join our waitlist and invite your neighbours. You’ll be notified as soon as your neighbourhood is open!

By Arnold Binas, Engineering Manager, Neighbourly

The Google Safety Center: Helping you stay safe online
Making technology for everyone means protecting everyone who uses it. For 20 years, Google has been building useful products to help make people’s lives easier. From the beginning, we’ve always known that when people use our services, they’re trusting us with their information and it’s our job to protect it.

Today, we started rolling out a newly expanded Google Safety Center. We’ve updated our resources and pulled even more information into one site dedicated to educating and empowering people on important topics like data security, privacy controls, and online protections for all of our users. The site will be available in more than 65 languages in the coming weeks.

Starting today, we’re rolling out our newly expanded Safety Center in India. We’ve updated our resources and pulled even more tools, easy security tips and information into one site dedicated to educating and empowering people on important topics like data security, privacy controls and how to use technology in a way that is right for your family.

Making technology for everyone also means protecting everyone who uses it, and therefore the newly expanded Safety Center will be made available in nine Indian languages, including Hindi, Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, Urdu.
Helping people manage their privacy and security is integral to everything we do. Over the years we’ve created many tools and are always improving them so you’re in control: Google Account gives you access to all the settings to safeguard your data and privacy; Privacy Checkup helps you quickly review and adjust what data Google uses to personalise your experience; My Activity helps you review and delete the activity data connected to your account.

Parents can also find information about how to use tools like Family Link and YouTube Kids to protect their family,  and get tips on how to talk with their children and teens about topics like being kind online, setting boundaries, and staying safe online.

The Google Safety Centre is part of our ongoing commitment to give you tools and information to control how your data is used in Google services and help empower you to stay safe online. As technology continues to change the way we live, work, and play, our commitment to keeping you safe and secure online continues to grow.

By Mark Risher, Director of Product Management at Google

Doodle 4 Google 2018 winner announced

The winner of the 2018 Doodle 4 Google competition in India is Pingla Rahul More of J. B. Vachha High School in Mumbai. Pingla and 75000+ other contestants from around the country produced amazing works in response to this year’s theme of “What inspires me?”.

Pingla Rahul won among the very talented 5 age group finalists with her Doodle "Galaxy, Space Exploration”. She writes --

“In my Doodle, I demonstrated what inspires me. I am extremely inspired by Space Exploration as there is still so much more to know about our Universe -- from planets to stars to galaxies and beyond. It is inspiring to learn how small we are, and how small our problems are, in the grand scheme of things. To convey my idea, I drew myself trying to see the expanse of the space through a telescope, I created galaxies, planets and spacecraft to represent the vastness of things in space. (carefully arranged to represent each letter in the Google logo).
Our judges, including  creative mastermind Arun Iyer, famous artist and YouTube Kids Creator, Rob (Harun Robert), India’s leading YouTube Creator Sejal Kumar and the Google Doodles team lead, Ryan Germick helped decide the winner along with 300,000 votes from the public .

In addition to Pingla Rahul, we also have four group winners --

Class 1 to 2 :
Name : Shaikh Mohd Rufael Rizwan
Doodle Title : 3 Wise Monkey
School Name : Mes.Crescent English High School, Thane

Class 3 to 4 :
Name : Aarohi Dixit
Doodle Title : Farmers
School Name : Dolphins International School, Pune

Class 5 to 6 :
Name : Daniya Kulsum
Doodle Title : My Desk, My Inspiration
School Name : Sri Prakash Vidyaniketan, Vishakapatnam

Class 9 to 10 :
Name : Dhwanit P Nagar
Doodle Title : Animals Inspires Me
School Name : Swami Vivekanand International School, Mumbai

A huge thank you to everyone who took part in this year’s Doodle 4 Google competition, and congratulations to all age group finalists, age group winners, and the national winner, Pingla Rahul More!

By Sapna Chadha, Director of Marketing, Southeast Asia & India

Calling all Google Play fans: Vote for your favorite content of 2018

For the last several years, Google Play has celebrated the best content in the Store, including top apps, games and movies. This year, we want to hear from you. For the first time, we’re introducing the Fan Favorite category as part of our “Best of Play” yearly list.

Starting today, it’s time for you to vote! Pick the winners from a shortlist of the year’s most loved and trending titles across apps, games and movies, including Quizlet, Candy Crush Friends Saga and Incredibles 2. To select your Fan Favorites of 2018, head over to this page and cast your vote before the polls close on November 26th.

And the fun doesn’t stop there. The Fan Favorite winners, along with the rest of the Best of 2018 picks from our Google Play Editors, will be announced on December 3rd. So stay tuned!

Posted by Brett Bouchard, Global Head of Editorial, Google Play

Cheer for your favorite Kabaddi team––now with more helpful information right in Google Search
Over the past few years Kabaddi has become increasingly popular in India, and many of us are following our favorite teams throughout the season. In order to make it easier to stay up to date on league standing, players, upcoming matches and more, we’re adding a new feature to Google Search, that will provide you with all you need to know about your favorite Kabaddi team––right in the palm of your hands or on your desktop.

Now, when you search for “Kabaddi”, you’ll see an overview of upcoming matches as well as results from recent games. If you tap on the most recent match, you can dive deeper into game stats, such as points per player and total score, helping you stay in the know even if you missed the match.
This new feature also provides an overview of the current league standing. You can access an at-a-glance overview of where your team is at by just navigating to “points table”, making it easier to get the latest stats with just one tap or click.

We’re hoping that this will help organize information about this growing sport, keeping all the Kabaddi fans in India in the know on the latest matches, schedules and more. This new experience is now available in English on the Google Search app on Android and iOS, as well as the mobile web and desktop.

Posted by: Morad Abdelrahman, Software Engineer, Google Search

Now speak to your Assistant on Google Home in Hindi
Since we launched the Google Home and Google Home Mini in April this year, we have been overwhelmed by the response from our many Indian users who are asking it to do everything from playing the latest news and songs, to getting things done around their home. Powered by the Google Assistant, with a simple “Ok Google” or “Hey Google”, you can get answers, pull up your favourite tunes, get a heads up on everyday tasks, or even control smart devices.

Beginning today, people in India can now talk to their Assistant on Google Home in Hindi.

Our team has been hard at work teaching the Assistant on Google Home to understand Hindi, and it will now respond to you with uniquely Indian contexts. The Assistant is already available in Hindi on your smartphone, and now you can also get hands-free help at home in Hindi to get things done in your world.

To set up your Assistant on Google Home in Hindi, simply open the Google Home app on your phone, tap the Account icon at the lower right corner, then tap Settings. Navigate to the Assistant tab, then select Languages, tap ‘Add a language’ and set ‘हिंदी (भारत)’ as the first language in the list. Just say “Ok Google” to start a conversation with your Assistant on Google Home––to start, try asking “आप क्या कर सक्ते हैं?” Note that you will be able to set your Google Home language to either English or Hindi -- both languages can’t be used together.

Stuff your Hindi Assistant on Google Home can help with
Tap into the power of Google to get quick answers with things like planning and mapping your commute, finding the latest weather, traffic or finance information. Try questions like “दादर तक पहुँचने में कितना समय लगेगा?” or “माउंट एवरेस्ट कितनी ऊंची है?”.

Or pull up your favourite tunes from music services like Google Play Music and Gaana, and listen to the latest news bulletins from popular Indian news sources such as Times of India, NDTV, Dainik Bhaskar, India Today, Aaj Tak and more. All it takes is a question like “बॉलीवुड के गाने चलाओ”, or “आज की खबर बताओ”.

Do you have other smart devices at home? Use Google Home to control and connect your home by voice, to speakers, TVs and other smart devices. For instance, you can control your lights with a simple “लाइट ऑन करो” as well as switches from popular home automation systems including Philips Hue and TP-Link, with more integrations coming soon. Can’t remember if you switched off the kitchen light before going to bed? You only need to ask, “क्या मेरी बैडरूम के लाइट्स ऑन है?”

And the next time you’ve got your hands full in the kitchen, get help with tasks like adding items to a shopping list. You can also get step-by-step instructions on whipping up your family’s favourite dish by saying “Hey Google, मुझे चॉकलेट केक की रेसिपी बताओ”.

With your permission, you can enable access to what matters to you -- so by just asking you can get daily information that is tailored to you. All it takes is a “Hey Google, मेरा आज का दिन कैसा है?” and you’ll get a quick recap on things like the weather, your calendar appointments, and news briefing from a source of your choice.

For an overview of all actions already available for the Hindi Assistant, you can check out this site.

This is just the beginning. Your Google Assistant on Google Home will continue to get better over time -- we can’t wait for you ask more of it.

बात करते रहो!

Posted by Purvi Shah, Technical Program Manager, Assistant

Towards Gender Equity in STEM through Relatable Role Models
At Google we know that diverse perspectives strengthen us as a society. We also know that one way to bring diverse perspectives to the table is to build a strong educational foundation for underrepresented groups in the tech industry. So we’re building programs and supporting partners that reach millions of students every year, with a focus on women who are underrepresented in the field today.

In line with this thought, Google strongly encourages women to excel in Computing and Technology and become active leaders in the field, globally. Women who want to pursue tech as a career do not always find relatable role models or community online due to existing gender disparities in representation, making equitable participation an uphill climb. The lack of community is especially pronounced for women from under-represented backgrounds and communities, such as women from smaller towns of India or those taking up doctoral streams in core sciences like distributed systems or nuclear physics.

The challenge with gender disparity in Computing is often attributed to the pipeline problem--staggeringly dropping numbers of women at various stages. For example, women make up 18% of Computer Science (CS) majors in the U.S., disturbingly down from 37% in 1984. However, the pipeline problem is not shaped similarly across the world.

India: High undergraduate entry, sharp declines in careers
India offers an interesting case study on gender parity in Computing. Indian women represent 45% of CS undergraduate enrollments--a commendable achievement. Yet, when it comes to advanced degrees and career growth, women experience a societal whiplash. Only 30% of CS Ph.D. enrollment is represented by women, and less than 6% of senior Computing professionals are women. To understand these surprising phenomena, a team of Google researchers, along with researchers from the University of Michigan, conducted qualitative research on the various life stages of thirty-nine women in CS in India.

Our research shows that women are encouraged, even coerced, into CS undergraduate degrees due to factors like job security, convenient work environments, and marriage prospects. However, the same socio-cultural factors work against women in higher degrees and early-career stages. Societal stigma faced by women with advanced degrees, housework responsibilities, workplace discrimination, lack of paternity leave, and unsafe late night IT shifts all lead to a precipitous exist by women in the CS workforce around the age of 30. The perception that women become ‘over-qualified’ to find a suitable partner causes many families to pressure women to drop out of or decline advanced degrees.

Relatable role models benefit the entire family
Our findings show that Indian women’s participation dwindles in advanced degrees or careers due to the shared view of women’s primary tasks being to raise families. A major challenge here is that successful and relatable role models are hard to find, especially when women are going against the grain. Relatable role models from similar life experiences, backgrounds, languages, and strata serve an important role for the entire family as much as they do for the woman scholar or professional. Role models enable a dialogue with the family and society on women’s independence and career choices, by pointing to successful women from the same community, making career growth seem accessible and non-threatening. The few women that have access to relatable role models consider them to be game changers in their lives, in choosing career paths and convincing families.

Announcing the Women in STEM video series
Today, we are highlighting eminent women scientists across Science, Technology, Engineering and Mathematics (STEM) to bring forth as role models for young women and their parents across India. The scientists come from various parts of India, with diverse backgrounds. Each of them has an inspiring story about their life experiences and challenges, sharing what led them to a successful path. The video series and short film are part of Google’s efforts to inspire millions of young women across India to pursue their passion for STEM fields.

Check out inspiring stories of nine eminent Indian scientists in STEM fields

Towards gender-equitable computing
Our initiative is a small step in the complex societal issue of gender parity in Computing and STEM worldwide. A concerted effort is required to address the challenges. Parents and partners have to open up attitudes to women’s gender roles. Funding bodies should provide scholarships at the Masters and Ph.D. levels to enhance women’s financial agency in advanced education. Computing societies should develop a global outlook on STEM diversity. Within Google, the research insights are helping us build a more balanced workforce, through efforts such as promoting relatable role models from underrepresented groups across various levels and building sustainable communities through mentorship and Employee Resource Group programs. We hope that by bringing attention to the societal influence on women's education and careers, we can move towards a fair and equitable field for all.

To know more about Google’s commitments, including commitments towards supporting women and other underrepresented groups, visit

Thakkar, D.*, Sambasivan, N.*, Kulkarni, P., Kalenahalli Sudarshan, P., & Toyama, K. (2018, April). The Unexpected Entry and Exodus of Women in Computing and HCI in India. SIGCHI (p. 352). ACM.

By Nithya Sambasivan and Saumya Mittal