Category Archives: Google India Blog

The Official Google Blog for India

Introducing Tez, a mobile payments and commerce app from Google

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With over 300 million smartphone users in India and rapidly improving connectivity, the internet is becoming a daily part of life for many Indians. That includes messaging friends and family, searching the web for information, reading news, watching music videos, or playing games. But when it comes to paying for things in the real world — vegetables, bus fares, the chaiwallah, splitting the bill at dinner or paying on delivery for something purchased online — those smartphones often go unused. Out instead comes… wads of paper. Indians love cash.


There is a reason for this: cash is easy to use and works everywhere. But cash is easy to lose, difficult to carry around and can be easily stolen. More critically, cash makes it hard for people to build a financial track record, and could result in exclusion from services like credit and insurance.


To make digital payments truly work for India, we need a product that can compete with cash. It needs to be simple, affordable, and work everywhere and for everyone.  So today we are introducing a new mobile app from Google, Tez — a simple and secure way to pay for things, big and small, online and offline, in India. Tez is a payments and commerce app built for India on top of the Unified Payments Interface (UPI) standard.


Tez enables you to:
  • Make cash-like payments with Cash Mode: One of the most powerful aspects of cash is that it enables you to pay others without exchanging sensitive personal information. Cash Mode enables just that by letting you pay another Tez user nearby without having to share personal details like your bank account or phone number. This is ideal for paying the auto-wallah or sabzi-wallah. Bring two phones near each other, hit pay or request, enter your UPI PIN and the payment goes instantly from one bank account to another. Cash Mode is built using our proprietary AQR (Audio QR) technology, which is similar to QR codes but more convenient and more secure. And unlike NFC, it works on almost any smartphone in India, whether Android or iOS.


  • Like a chat app. Easy, fun and phone number based: Tez uses your phone’s contact list so there’s no need to add people as beneficiaries or remember complicated bank numbers. This makes it easy and quick to transact with people you know. So sending money to your family across the country, paying your landlord, or splitting a bill with a friend is simple and fast. Further, your transaction history with each person or business is grouped together like a conversation — just as chat apps group your messages together. This experience feels natural and enables richer, more engaging interactions.


  • Pay, get offers and more. At offline and online businesses: Small businesses can also use Tez to accept payments directly into their savings or individual current accounts (subject to regulatory limits). But we wanted to do more to help Indian merchants unlock the potential of digital payments, so we are launching the Tez for Business program. Participating businesses will be able to interact with their customers in new ways, including securely accepting UPI payments on their mobile websites with just a few taps. These merchants will also get their own Business Channel in the Tez app itself, so users can interact and transact easily with them without needing to install multiple apps. From their customized Business Channel, merchants will be able to engage customers directly by sending smart reminders for recurring payments, sharing tailored offers, and more. Our launch partners, PVR Cinemas and redBus, will be joined by a number of other businesses like DishTV, Jet Airways and Domino’s in the coming weeks. And we’re working with our existing advertisers and online e-commerce platforms like Shopify and payment aggregators like Billdesk and PayU to bring hundreds of India’s online businesses to Tez. And today, we’re opening up the Tez for Business program so sign up here if you’re interested in learning more.


  • All the power of UPI & India’s most trusted banks: Tez works with all of the 55 banks on UPI. Our first-of-its-kind multiple payment service provider partnership with NPCI and four top banks in India — Axis Bank, HDFC Bank, ICICI Bank today and soon with the State Bank of India — means you can use Tez to transact with other UPI apps like BHIM or even check out online using your Tez UPI ID.  It doesn’t cost you anything to use Tez, and your money stays in your bank so you continue to earn interest. And best of all, because Tez works directly with your bank account, there's no need to top-up a wallet balance or pay fees to get money out.


  • Protected by the Tez Shield: Backed by Google’s expertise in security and machine learning, Tez Shield works 24/7 and uses multiple signals to help detect spam, fraud, prevent hacking, and to verify and protect the identity of every user. Your account is also safeguarded with security options including your phone security method such as passcode or fingerprint and a Google PIN code. And if you ever need help, our customer service team is available all day, every day by phone or chat support.


  • Made for India first: Tez works on the vast majority of India’s smartphones (with apps for both Android and iOS) and Android supports English, Hindi, Bengali, Gujarati, Kannada, Marathi, Tamil, and Telugu with more coming soon.


But this is just the beginning. In the next few weeks and months we’ll be working with our partners to add even more ways to pay on Tez (e.g. credit cards and wallets) and more places to pay. And select phones from our manufacturer partners Lava, Micromax, Nokia Mobile, and Panasonic will come with Tez, making it even easier to get started.


Tez is available today on Google Play and the App Store, and we’re excited for you to try it. We hope you’ll like our fresh approach to digital payments and commerce and that Tez will help make your life a little bit easier. This is just one step in a long and important journey towards enabling a cashless India — a crucial component of a Digital India.


Posted by Caesar Sengupta, Vice President, Next Billion Users Team


Making Google Translate better—and more magical—for seven Indian languages

As the novelist and physician Khaled Hosseini wrote “if culture was a house, then language was the key to the front door, to all the rooms inside”. We agree—language is incredibly important, not only for understanding culture, but also for accessing information in general. That’s why over the past several months, we’ve been updating our products to work better for the many Indian language users coming online every day. In April, we launched several new features and updates, including neural machine translation for more languages, and just a few weeks ago we enabled voice input for additional eight Indian languages. Today, we’re bringing several updates to the Google Translate app, making it easier for speakers of Bengali, Gujarati, Kannada, Marathi, Tamil, Telugu, and Urdu to translate when they’re on the go. Now, you can do offline translations and instant visual translation in seven more Indian languages, type a Translate query with your voice in eight more languages (the seven above and Malayalam), and use conversation mode in two more languages: Bengali and Tamil. All these features have been available in Hindi, and are now accessible for more languages on both Android and iOS*.



Offline Translation in seven more Indian languages
With Google Translate, you can easily turn your phone into a powerful translation tool––for studies, business, or travel. But whether you’re on a spotty connection in a remote area or just want to switch off data while you’re on the go, sometimes you’d like to translate a word or sentence even when you’re not connected to the internet. This rings particularly true for us here in India, where connectivity can be an issue. To help you translate in moments like this, we’ve already enabled Offline Translation in Hindi, and now we’re launching the feature for seven more Indian languages––something many Indian users have asked about.


If you’d like to do offline translations in say Kannada, you can download the Kannada language pack when you’re on WiFi. Then just open the Translate app, select Kannada on either side of the screen and then tap the download button. English is automatically embedded in all language packs, so you can start translating offline between English and your language straight away.
Instantly translate signs or menus with Word Lens––now in more Indian languages
With today’s update, we’re also launching instant visual translation for these seven Indian languages, so you can now translate signs or menus from English to Bengali, Gujarati, Kannada, Marathi, Tamil, Telugu, and Urdu, in addition to Hindi. The Translate app already lets you use camera mode to snap a photo of English text and get a translation for it in these languages. Now, we’re taking it to the next level and letting you instantly translate text using your camera—so it’s way easier for speakers of local Indian languages to understand English street signs in the city, or decide what to order from a restaurant menu. Word Lens is powered by machine learning, using computer vision to distinguish between letters on an image.


To get started, open the Translate app, point your camera at an English sign or text, and you’ll see the translated text in your language overlaid on your screen. If you’re using Word Lens in a language for the first time, you might be prompted to download a translation file first, as Word Lens works offline.







Start a bilingual conversation in Bengali or Tamil (and Hindi)
Conversation mode is a feature that lets you have a bilingual conversation with someone, simply by talking to the Google Translate app. For instance, when you’re at a marketplace trying to snag a good deal on that shawl, Conversation Mode can help you converse with the locals. This already works for Hindi, and today we’re launching two additional languages: Bengali and Tamil. Simply tap the mic to start speaking in a selected language, then tap the mic again, and the Google Translate app will automatically recognize which of the two languages are being spoken, letting you have a fluid conversation—it’s like having an interpreter in your pocket!



Translate with your voice in nine Indian languages
Typing in Indian languages on a phone can be slow and cumbersome, in fact more people in India are using their voice to “type” a translation query than the keyboard. That’s why we’re excited to bring Voice Translation to more Indians––with the recent launch of voice input for eight additional languages, speakers of Hindi and now Bengali, Gujarati, Kannada, Malayalam, Marathi, Tamil, Telugu, Urdu, and Tamil can dictate their translation queries using their voice.  For instance, if you’re on the go and would like to type with your voice in Urdu, open the Translate app, select Urdu on the left side of the screen, and tap the microphone to start talking.


We’re hoping these new features help further bring down language barriers and provide more Indians with the ability to access information around them. All features announced today are already available in Hindi on the Google Translate app, and have started to roll out in the additional Indian languages both on Android and iOS*. With these updates, the Google Translate app supports Offline Translation for 59 languages, Word Lens for 37, Voice Translation for 66, and conversation mode for 40 languages. Our goal is to bring these and other features to more and more languages, breaking down language barriers in India and countries around the world.


*Please note that Voice Translation for the eight additional Indian languages currently only works on Android, but we’re looking to roll it out on iOS soon


Posted by Barak Turovsky, Product Lead, Google Translate

A New Way To Discover Up-And-Coming Creators

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More great videos are uploaded to YouTube today than ever before. New formats are being created and new stars and artists are being born every moment. With more than 1,000 creators crossing the 1,000 subscriber threshold every single day worldwide, new talent is constantly emerging. This is true for India as well, just last year, we saw over 500 creators get over 100k subscribers. That’s at least 1 channel crossing this threshold every day. We want to celebrate these up-and-coming creators and help them build a bigger audience.


Starting today, we’ll highlight creators who are “On The Rise” in a new section of our Trending Tab in India. Each week, a different creator will be highlighted and featured for a full day on Trending with the following badge: Creator on the Rise.




Any Indian creator with over 1,000 subscribers is eligible to be featured. “On The Rise” creators will be highlighted based on a bunch of factors including but not limited to viewcount, watchtime, and subscriber growth and will roll out to more languages in future. Our team is also involved in the process to help select which eligible creators will be featured.


One creator will be highlighted each week; we’ll let them know when they are featured so they can share the moment with their fans, old and new! We hope this will help the world discover inspirational new creators.

Posted by Rajant Meshram, YouTube Online Partnerships Lead, Google Asia Pacific, recently watched "How you should take Leave for Ganpati festival | CafeMarathi"

Improving our privacy controls with a new Google Dashboard

Data helps improve our products, keep them safe, and—with your permission—tailor them to match your interests.

But those interests, and how you want them to shape your Google experience, are constantly changing. That’s why we build powerful, easy-to-use tools that enable you to adjust your privacy preferences, anytime. We’re constantly working to refine these tools based on your feedback. In 2016 alone, we asked 4,000+ people from more than 15 countries around the world to tell us how they feel about privacy and security. This kind of feedback helps us build thoughtful products that cater to your needs.

Today, we’re announcing a refresh of the Google Dashboard, one of the first places people visit to see the products they use and the data associated with them. It will launch everywhere beginning next week. We also have some updates on the trends we’re seeing across our existing privacy tools and controls.

Making it easier to use Google Dashboard

Google Dashboard launched in 2009 to give you a snapshot of the Google products you use, all in one place. You could review your Google activity in the last month, see how many emails, docs and photos you have, and get answers to questions about Gmail settings. Dashboard also offered quick access to select product settings and related help center articles.

But as we built new tools like My Account and My Activity, it became clear that we needed to better integrate Dashboard into our other privacy controls. It should always be easy for you to make meaningful decisions about your data—and we decided we could do better.

In the coming days, we’ll be rolling-out a brand new version of the Google Dashboard. Here’s how it looks:
The Google Dashboard before (left) and after (right) the update

We re-designed Dashboard from the ground up. The most important change was to improve usability on touchscreens, ensuring Dashboard works well on any device. We also worked to make it easier to see an overview of the Google products you use and your data in each of them. And we made the process for downloading data much easier.

Powerful privacy controls that work for you

You may not use them every day, but our privacy controls are there whenever you need them. And we’re happy to see that they’ve proven to be useful for many people, each with their own needs.

Last year, we launched My Activity to provide a single, private destination where you can see how you’ve used our services. More than 150 million people have used My Activity to track down that funny video they watched, remember the obscure search that pointed them to that fascinating news article, and much more. Of course, if you want to delete any of your items in My Activity, you can. You—and only you—can view and control the information in My Activity.

Our My Account launch in 2015 included the Privacy Checkup, a simple tool for controlling your data across Google and updating the personal information you share and make public. We’re pleased to report that the checkup has been popular: Tens of millions of Google users around the world have used it to help suit their privacy preferences. My Account has also proven popular with and valuable to our users, with hundreds of millions of visitors every year.

In 2011, we created “Takeout,” now known as “download your data,” to enable anyone to download a copy of their data or export their information out of Google. Since then, users have downloaded more than one exabyte of data, and today we see more than 1 million exports every month. You can already move your data directly to OneDrive and Dropbox, and we’ll soon add Box and other options as well.

In 2009, we launched our ads preferences manager, now called Ads Settings. This is a powerful dashboard where you can control how we tailor ads to you, across the web and on YouTube. The tool has more granular controls as well. For example, if you only want to see ads related to certain types of categories, like sports or entertainment, you can add those categories and remove others.

Building tools that help people understand the data stored with their Google Account and control their privacy is a constantly evolving effort. We’ll never stop working to refine and improve. To learn more about our commitment to protect your privacy, visit privacy.google.com.


Posted by Greg Fair, Product Manager

Feed your need to know

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From looking up the results of last night’s cricket match to finding a late-night dhaba close by ––people from Delhi to Madurai have long turned to Google for answers, to learn about the world, and dig deeper on topics they’re passionate about. Today, we are announcing a new feed experience in the Google app for Android and iOS, making it easier than ever to discover, explore and stay connected to what matters to you—even when you don’t have a specific query in mind. This new experience will work for English and Hindi.


A smart feed that changes with you
Since introducing the feed in December, we’ve advanced our machine learning algorithms to better anticipate what’s interesting and important to you. You’ll see cards with things like sports highlights, top news, engaging videos, new music, stories to read and more. And now, your feed will not only be based on your interactions with Google, but also factor in what’s trending in your area and around the world.

As the world and your interests change, your feed will continue to grow and evolve along with you. You’ll notice that your feed will also reflect your interest level for various topics—for example, if you’re a photography enthusiast but just casually interested in fitness, your feed will show that. But if you see something that isn’t up your alley, unfollowing topics is easy too. Just tap on a given card in your feed or visit your Google app settings.


Follow your favorites
To help you keep up with exactly what you care about, you’ll now be able to follow topics, right from Search results. Look out for a new “Follow” button next to certain types of search results—including movies, sports teams, your favorite bands or music artists, famous people, and more. A quick tap of the the follow button and you’ll start getting updates and stories about that topic in your feed.


Broader context and deeper exploration
To provide information from diverse perspectives, news stories may have multiple viewpoints from a variety of sources, as well as other related information and articles. And when available, you’ll be able to fact check and see other relevant information to help get a more holistic understanding about the topics in your feed.


We’re also making it easier to dive deeper into any of the topics you see in your feed. At the top of every card, you’ll see a header that puts your interests front and center, letting you search that topic on Google with one tap.

Get more of the stuff you care about
With these updates to the feed, it’s easier than ever to stay in the know about exactly the things you care about and see more content to inform, inspire and entertain you. You’ll spend less time and energy trying to keep up with your interests and more time enjoying and cultivating them.


The new feed experience is available in the Google app for Android (including the Pixel Launcher) and iOS, launching today in India. Just open the Google app and scroll up to get started--whether you’re a pet-loving, Arundhati Roy-reading, cricket fanatic; a Bollywood dancer and burgeoning brewmaster; or anything in between, your feed should fit your fancy.

Posted by Shashi Thakur, VP, Engineering

Google expands Launchpad Accelerator to more countries – announces registration for Class 5! Apply now

Launchpad Accelerator gives us an opportunity to work with and empower amazing developers, who are solving major challenges all around the world -- whether it’s streamlining digital commerce across Africa, providing access to multimedia tools that support special needs education, or using AI to simplify business operations like Edge Networks is doing in India.  


In total 26 Indian startups have benefitted from the program till date. Nestaway, Sharechat, DriveZy(previously Justride) have gained tremendously from this program. And we’re delighted to double down on our efforts and opening up applications for the next class of the program to more countries for the first time starting today. Here’s the full list of the new additions:  


  • Africa: Algeria, Egypt, Ghana, Morocco, Tanzania, Tunisia & Uganda
  • Asia: Bangladesh, Myanmar, Pakistan & Sri Lanka
  • Europe: Estonia, Romania, Ukraine, Belarus & Russia
  • Latin America: Costa Rica, Panama, Peru & Uruguay


They’ll be joined by our larger list of countries that are already part of the program, including: Argentina, Brazil, Chile, Colombia, Czech Republic, Hungary, India, Indonesia, Kenya, Malaysia, Mexico, Nigeria, Philippines, Poland, South Africa, Thailand, and Vietnam.


The application process for the equity-free program will end on October 2, 2017 at 9AM PST.  Later in the year, the list of selected developers will be invited to the Google Developers Launchpad Space in San Francisco for 2 weeks of all-expense-paid training.


What are the benefits?
The training at Google HQ includes intensive mentoring from 20+ Google teams, and expert mentors from top technology companies and VCs in Silicon Valley. Participants receive equity-free support, credits for Google products, PR support and continue to work closely with Google back in their home country during the 6-month program. Hear from some alumnus about their experiences here.


What do we look for when selecting startups?
Each startup that applies to the Launchpad Accelerator is considered holistically and with great care. Below are general guidelines behind our process to help you understand what we look for in our candidates.


All startups in the program must:
  • Be a technological startup.
  • Be targeting their local markets.
  • Have proven product-market fit (beyond ideation stage).
  • Be based in the countries listed above.


Additionally, we are interested in what kind of startup you are. We also consider:
  • The problem you are trying to solve. How does it create value for users? How are you addressing a real challenge for your home city, country or region?
  • Does your management team have a leadership mindset and the drive to become an influencer?
  • Will you share what you learn in Silicon Valley for the benefit of other startups in your local ecosystem?
  • If you're based outside of these countries, stay tuned, as we expect to add more countries to the program in the future.


We can’t wait to hear from you and see how we can work together to improve your business.

Posted by Roy Glasberg, Global Lead, Launchpad Program & Accelerator


Taking the next step with Android One

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When we launched Android One in India back in 2014, the goal was to get the next billion people online by providing them with high quality, affordable phones. Since then, the larger community has told us they value what Android One stands for across a range of phones—a refreshingly simple software experience that is accessible, always fresh and stays ahead of the curve, with improvements to battery life, usability, and of course, security.  

As phone manufacturers continue to innovate by delivering high quality devices at accessible price points, keeping the inside of one’s phone innovative, fresh and secure is critical to a great experience. We’re extending our commitment to Android One by working with more partners to build phones that run a software experience designed by Google.

In the past year, we’ve expanded the program to new partners, geographies and price points. For example, in Japan, Android One devices are among the top selling phones in Softbank-owned Y!Mobile stores. General Mobile has committed a full portfolio of Android One devices in Turkey, and recently released their fourth offering, the GM 6.  

Today, our newest program partner Xiaomi just launched Mi A1. This phone is a great example of what Android One represents: a collaboration between Google and our partners to deliver a software experience designed by Google. For example, users can capture moments in stunning detail on Xiaomi’s dual camera with 2X optical zoom. They can then seamlessly save unlimited photos at high quality with Google Photos. Mi A1 will be available in dozens of countries, including India, Indonesia, Russia, Vietnam and Taiwan.

All Android One phones are powered by a Google designed software experience that is:
  • Simple: All Android One phones consistently run a pure Android experience with a clean design and a small, carefully curated set of preinstalled apps.
  • Smart: The latest technology from Google is built right into Android One phones and core to the experience. For example, all devices will be optimized for the Google Assistant for a personalized experience. Google Photos will also be the default gallery for Android One phones to help users avoid running out of space, by providing free and unlimited storage of high quality photos and videos.
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Simple and Smart

  • Secure: With multiple layers of protection, Android One phones are kept safe and secure with regular security updates. Devices will also stay secure with Google Play Protect: built-in malware protection that keeps phones clean, fast and high-performing.
  • Fresh: Android One devices will receive timely upgrades to the latest Android OS, so people can quickly gain access to the latest platform innovations on their device. Users of the new Mi A1 will receive an upgrade to Android Oreo before the end of the year and next year they will also be one of the first to receive an upgrade to Android P.
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Secure and Fresh

Android One phones are Google endorsed devices that run a simple, fresh, and secure experience. We look forward to bringing more Android One partner phones to more consumers around the world. Check out android.com/one to learn more.

Posted By Jamie Rosenberg VP, Business & Operations, Android & Google Play

Supporting flood relief efforts in South Asia

This summer, millions of people have been affected by severe flooding and landslides across Bangladesh, India, and Nepal. At least 1,200 people are known to have died, and tens of thousands of houses, schools, and hospitals have been destroyed, leaving people in urgent need of support during and after flood waters recede.
Today, we are committing $1 million from Google.org and Google employees to Goonj and Save the Children for their relief efforts in India and across South Asia.


Support for Save the Children and Goonj
Save the Children (SC) is responding to the floods in all three countries, with the aim of reaching a total of 160,000 people. Their efforts include providing food and livelihood support, temporary shelter materials for those most in need, hygiene items, and water source restoration. Children are often the most vulnerable in crises like these, and SC is also focused on setting up child-friendly spaces where children can gain access to educational materials and playtime, in a safe space away from the devastation.
Local NGO, Goonj, aims to reach 75,000 families across 9 affected states throughout rural India. Their relief efforts include providing families with basic needs kits that include food, mats, blankets, and hygiene items. In the long term, they aim to help rebuild and revive community structures like roads, bridges, and schools.
Save the Children - India Floods

SOS Alerts for South Asia Floods
Google’s Crisis Response team activated SOS Alerts for the flooding in India, Bangladesh, and Nepal. These alerts include the latest news about the floods, an approximate map of the affected area, and local updates from Twitter and other resources.
These alerts are available on Search and Google Maps on mobile and desktop. The Crisis Response team will continue to monitor the floods throughout South Asia and provide additional information and alerts as the situation demands.
SOS Alerts - South Asia Flooding
Our thoughts are with the people of the region.


Posted by Rajan Anandan, Vice President, South East Asia and India

A new YouTube look that works for you

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When YouTube launched 12 years ago, it was a single website that supported one video format, 320x240 at 4:3 aspect ratio. Fast forward to today, and YouTube lets you watch any combination of SD, HD, 4K, 360, 3-D, and live video on nearly every device with an internet connection – from desktops to phones, tablets to TVs, game consoles, and even VR headsets.


We’ve also introduced apps and services that give you new ways to watch and get even closer to the content and creators you love. Music fans, gamers, and TV lovers each have unique experiences specifically tailored for their favorite content. For families looking for the best way to watch together, we launched the YouTube Kids app.


To put it simply, YouTube’s evolved … a lot. And we’re not even close to done. Over the last few months we've started releasing updates and will continue to throughout the rest of the year. When all is said and done, we'll bring a new level of functionality and a more consistent look across our desktop and mobile experiences.


Let’s start with the YouTube mobile app, which is getting a bunch of new features:
  • Clean new design: We’ve made the header white to let content take the lead and moved the navigation tabs to the bottom of the app so they’re closer to your thumbs. We also added new Library and Account tabs that give you easy access to what you’re looking for.
  • Videos that move with you: One of the things we’re working on is bringing gestures to YouTube. Earlier this year, we introduced a gesture that allows you to double tap on the left or right side of a video to fast forward or rewind 10 seconds. Give it a try! We already see billions of double taps per day. And I wanted to give you a sneak peek at another gesture I am really excited about. In the coming months, we'll experiment with a feature that lets you jump between videos with a simple swipe of your hand: just swipe left to watch a previous video or swipe right to watch the next one.
  • Watch at your own pace: Users love that they are able to speed up and slow down the playback of a video on desktop, and we're excited to bring this feature to the mobile app today, so you can enjoy videos at whatever speed you prefer.
  • Adapt to any video, beautifully: We've also been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!
  • Browse and discover while you watch: We recently added a feature that lets you view a row of suggested videos while you’re watching in full screen. We're also working on transforming the area below the player so you can browse videos in totally new ways.


Looking beyond the YouTube app, we’ve also been working on a new desktop design. And thanks to all the positive feedback, we're now excited to make it available to all our users around the globe starting today! Our new look applies Material Design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine – because there's nothing more important than the creators and videos we all love to watch. My favorite feature of this new desktop design is Dark Theme, which turns the background dark while you watch for a more cinematic look.


Desktop evolution.gif


The bright red cherry on top of this update sundae is a refreshed YouTube Logo and YouTube Icon. Designed for our multi-screen world, the updated Logo combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens. Why’s it more flexible? When room is limited (say on a smartphone) you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly. You’ll see the new Logo and Icon roll out across mobile and desktop today, and across all our other apps and services soon.


YTLogo_old_new_animation.gif


We know this is a lot of change, but we want to make clear that there’s one thing that stays the same: YouTube’s mission. We’re here to give people a voice and show them the world – no matter what device they use.


Posted by Neal Mohan, Chief Product Officer

A new YouTube look that works for you

https://img.youtube.com/vi/9FWIG_c6PfI/maxresdefault.jpg
When YouTube launched 12 years ago, it was a single website that supported one video format, 320x240 at 4:3 aspect ratio. Fast forward to today, and YouTube lets you watch any combination of SD, HD, 4K, 360, 3-D, and live video on nearly every device with an internet connection – from desktops to phones, tablets to TVs, game consoles, and even VR headsets.


We’ve also introduced apps and services that give you new ways to watch and get even closer to the content and creators you love. Music fans, gamers, and TV lovers each have unique experiences specifically tailored for their favorite content. For families looking for the best way to watch together, we launched the YouTube Kids app.


To put it simply, YouTube’s evolved … a lot. And we’re not even close to done. Over the last few months we've started releasing updates and will continue to throughout the rest of the year. When all is said and done, we'll bring a new level of functionality and a more consistent look across our desktop and mobile experiences.


Let’s start with the YouTube mobile app, which is getting a bunch of new features:
  • Clean new design: We’ve made the header white to let content take the lead and moved the navigation tabs to the bottom of the app so they’re closer to your thumbs. We also added new Library and Account tabs that give you easy access to what you’re looking for.
  • Videos that move with you: One of the things we’re working on is bringing gestures to YouTube. Earlier this year, we introduced a gesture that allows you to double tap on the left or right side of a video to fast forward or rewind 10 seconds. Give it a try! We already see billions of double taps per day. And I wanted to give you a sneak peek at another gesture I am really excited about. In the coming months, we'll experiment with a feature that lets you jump between videos with a simple swipe of your hand: just swipe left to watch a previous video or swipe right to watch the next one.
  • Watch at your own pace: Users love that they are able to speed up and slow down the playback of a video on desktop, and we're excited to bring this feature to the mobile app today, so you can enjoy videos at whatever speed you prefer.
  • Adapt to any video, beautifully: We've also been experimenting with new ways to display all videos in the best possible way. Soon, the YouTube player will seamlessly change shape to match the video format you’re watching, such as vertical, square or horizontal. That means you’ll always get the best viewing experience automatically – including vertical videos with no black bars on the sides!
  • Browse and discover while you watch: We recently added a feature that lets you view a row of suggested videos while you’re watching in full screen. We're also working on transforming the area below the player so you can browse videos in totally new ways.


Looking beyond the YouTube app, we’ve also been working on a new desktop design. And thanks to all the positive feedback, we're now excited to make it available to all our users around the globe starting today! Our new look applies Material Design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine – because there's nothing more important than the creators and videos we all love to watch. My favorite feature of this new desktop design is Dark Theme, which turns the background dark while you watch for a more cinematic look.


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The bright red cherry on top of this update sundae is a refreshed YouTube Logo and YouTube Icon. Designed for our multi-screen world, the updated Logo combines a cleaned up version of the YouTube wordmark and Icon, creating a more flexible design that works better across a variety of devices, even on the tiniest screens. Why’s it more flexible? When room is limited (say on a smartphone) you can use the brightened up Icon as an abbreviated Logo, which will be seen more easily and read more clearly. You’ll see the new Logo and Icon roll out across mobile and desktop today, and across all our other apps and services soon.


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We know this is a lot of change, but we want to make clear that there’s one thing that stays the same: YouTube’s mission. We’re here to give people a voice and show them the world – no matter what device they use.


Posted by Neal Mohan, Chief Product Officer