Tag Archives: Trends

Thanksgiving turkey and traffic tips from Google Trends and Maps

Next week tens of millions of Americans will hit the road to spend Thanksgiving with loved ones near and far. So now’s the time to start planning your Thanksgiving celebration of food, family and football. From figuring out the best time to leave for grandma’s house to searching for the tastiest pumpkin pie recipe to wow your guests – Google’s your guide to a successful (and gluttonous) turkey day. Here’s a look at some of the top Thanksgiving searches on Google along with some handy holiday traffic tips and destination trends from Google Maps. For more, check out Google Trends.

Getting to the feast

To enjoy the Thanksgiving festivities, first you have to get where you’re going. We looked at historical Google Maps traffic data to help you hit the road and avoid Thanksgiving traffic gridlock. 

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If you’re flying this Thanksgiving or just dropping off or picking up loved ones, get ready for the airport traffic. In cities with busy airports, airport traffic can be up to 60 percent worse than a normal workday. Here’s a cheat sheet on the best and worst traffic times around the top five busiest airports in the country.

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Once you’re there, it’s all about the food (and drink)

Search interest in Thanksgiving-related terms has tripled since October, and within the next week, we expect it to more than double again. For a foodie holiday like Thanksgiving, we looked at the top trending recipes searches in the US and by state. If top searches are any indication of what you’ll find at your Thanksgiving dinner this year, get ready for roasted turkey with dressing, green bean casserole (love it or hate it), mashed potatoes, and pumpkin pie.

                                             

                                              

                                              

But there's more to a meal than just the food. A great drink pairing can elevate any meal – a culinary secret that people using Google Maps know well. On the day before Thanksgiving, wine shops and liquor stores are the most queried  food and drink shopping locations on Google Maps.

                                       

Whether you’re hosting a friendsgiving, flying across the country, or just driving across town. Whether you’d rather bite into a pecan pie than a pumpkin pie. And whether you’re roasting a turkey, cooking a ham, or going meatless with a tofurkey. Happy Thanksgiving from Google.

Source: Google LatLong


T minus 54 days until the election: Introducing the Google Trends Elections Hub

With only 54 days until Americans head to the polls, interest in the U.S. presidential election is at an all-time high. In fact, election-related search interest is up 240% in 2016 compared to a similar point during the 2012 election cycle. And those trends around search interest tell an interesting story, revealing the candidates, moments and issues people are most interested in. To make it easier to explore this data, we created the Google Trends Election Hub.

Starting today, the Trends Elections Hub will offer a real-time pulse of the U.S. elections based on Google Trends. On the Hub, you can explore how people are searching for the candidates and political issues across the country. For example, if you explore search interest in the Libertarian party, you’ll see that it’s more searched now than in the 2008 and 2012 elections. The Hub also will help you to find insights about this election at a new, granular level. For instance, while the economy is the most searched issue on average across the swing state of Florida, immigration is more searched in southern counties in the state.

At the top of the Hub, you can click to explore the Presidential candidates, Vice Presidential candidates and campaign tickets.

Elections Hub.png

Each candidate and ticket page displays search interest in the candidate or set of candidates across the U.S., as well as top trending related searches and featured insights.

Elections Hub 2.png

The Election Hub also features county-level data for the first time. Click on a state on the U.S. map, and you can find data around search interest for a Presidential candidate and issues at the county level.

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We’ll also be sharing search trends around the biggest questions Americans have about the voting experience. The map below shows a breakdown of how — and where — people across the country are searching for voter registration.

USMap.png
Beyond the Hub, you can see Google Trends data across some of your everyday news sites, including AP Election Buzz, RealClearPolitics and ProPublica’s Election DataBot.

With record online engagement around this historic 2016 election, we have a unique opportunity tell a story about the U.S. electorate through top of mind interests and questions in Search. And as Americans all across the country get ready to head to the polls, we are excited for the Trends Elections Hub to play a role in telling that story. We hope you check it out!

T minus 54 days until the election: Introducing the Google Trends Elections Hub

With only 54 days until Americans head to the polls, interest in the U.S. presidential election is at an all-time high. In fact, election-related search interest is up 240% in 2016 compared to a similar point during the 2012 election cycle. And those trends around search interest tell an interesting story, revealing the candidates, moments and issues people are most interested in. To make it easier to explore this data, we created the Google Trends Election Hub.

Starting today, the Trends Elections Hub will offer a real-time pulse of the U.S. elections based on Google Trends. On the Hub, you can explore how people are searching for the candidates and political issues across the country. For example, if you explore search interest in the Libertarian party, you’ll see that it’s more searched now than in the 2008 and 2012 elections. The Hub also will help you to find insights about this election at a new, granular level. For instance, while the economy is the most searched issue on average across the swing state of Florida, immigration is more searched in southern counties in the state.

At the top of the Hub, you can click to explore the Presidential candidates, Vice Presidential candidates and campaign tickets.

Elections Hub.png

Each candidate and ticket page displays search interest in the candidate or set of candidates across the U.S., as well as top trending related searches and featured insights.

Elections Hub 2.png

The Election Hub also features county-level data for the first time. Click on a state on the U.S. map, and you can find data around search interest for a Presidential candidate and issues at the county level.

Florida.png

We’ll also be sharing search trends around the biggest questions Americans have about the voting experience. The map below shows a breakdown of how — and where — people across the country are searching for voter registration.

USMap.png
Beyond the Hub, you can see Google Trends data across some of your everyday news sites, including AP Election Buzz, RealClearPolitics and ProPublica’s Election DataBot.

With record online engagement around this historic 2016 election, we have a unique opportunity tell a story about the U.S. electorate through top of mind interests and questions in Search. And as Americans all across the country get ready to head to the polls, we are excited for the Trends Elections Hub to play a role in telling that story. We hope you check it out!

T minus 54 days until the election: Introducing the Google Trends Elections Hub

With only 54 days until Americans head to the polls, interest in the U.S. presidential election is at an all-time high. In fact, election-related search interest is up 240% in 2016 compared to a similar point during the 2012 election cycle. And those trends around search interest tell an interesting story, revealing the candidates, moments and issues people are most interested in. To make it easier to explore this data, we created the Google Trends Election Hub.

Starting today, the Trends Elections Hub will offer a real-time pulse of the U.S. elections based on Google Trends. On the Hub, you can explore how people are searching for the candidates and political issues across the country. For example, if you explore search interest in the Libertarian party, you’ll see that it’s more searched now than in the 2008 and 2012 elections. The Hub also will help you to find insights about this election at a new, granular level. For instance, while the economy is the most searched issue on average across the swing state of Florida, immigration is more searched in southern counties in the state.

At the top of the Hub, you can click to explore the Presidential candidates, Vice Presidential candidates and campaign tickets.

Elections Hub.png

Each candidate and ticket page displays search interest in the candidate or set of candidates across the U.S., as well as top trending related searches and featured insights.

Elections Hub 2.png

The Election Hub also features county-level data for the first time. Click on a state on the U.S. map, and you can find data around search interest for a Presidential candidate and issues at the county level.

Florida.png

We’ll also be sharing search trends around the biggest questions Americans have about the voting experience. The map below shows a breakdown of how — and where — people across the country are searching for voter registration.

USMap.png
Beyond the Hub, you can see Google Trends data across some of your everyday news sites, including AP Election Buzz, RealClearPolitics and ProPublica’s Election DataBot.

With record online engagement around this historic 2016 election, we have a unique opportunity tell a story about the U.S. electorate through top of mind interests and questions in Search. And as Americans all across the country get ready to head to the polls, we are excited for the Trends Elections Hub to play a role in telling that story. We hope you check it out!

Source: Search


T minus 54 days until the election: Introducing the Google Trends Elections Hub

With only 54 days until Americans head to the polls, interest in the U.S. presidential election is at an all-time high. In fact, election-related search interest is up 240% in 2016 compared to a similar point during the 2012 election cycle. And those trends around search interest tell an interesting story, revealing the candidates, moments and issues people are most interested in. To make it easier to explore this data, we created the Google Trends Election Hub.

Starting today, the Trends Elections Hub will offer a real-time pulse of the U.S. elections based on Google Trends. On the Hub, you can explore how people are searching for the candidates and political issues across the country. For example, if you explore search interest in the Libertarian party, you’ll see that it’s more searched now than in the 2008 and 2012 elections. The Hub also will help you to find insights about this election at a new, granular level. For instance, while the economy is the most searched issue on average across the swing state of Florida, immigration is more searched in southern counties in the state.

At the top of the Hub, you can click to explore the Presidential candidates, Vice Presidential candidates and campaign tickets.

Each candidate and ticket page displays search interest in the candidate or set of candidates across the U.S., as well as top trending related searches and featured insights.

The Election Hub also features county-level data for the first time. Click on a state on the U.S. map, and you can find data around search interest for a Presidential candidate and issues at the county level.

We’ll also be sharing search trends around the biggest questions Americans have about the voting experience. The map below shows a breakdown of how — and where — people across the country are searching for voter registration.

Beyond the Hub, you can see Google Trends data across some of your everyday news sites, including AP Election Buzz, RealClearPolitics and ProPublica’s Election DataBot.

With record online engagement around this historic 2016 election, we have a unique opportunity tell a story about the U.S. electorate through top of mind interests and questions in Search. And as Americans all across the country get ready to head to the polls, we are excited for the Trends Elections Hub to play a role in telling that story. We hope you check it out!

Dive (or run, swim, vault…) into the Olympics with Google Trends

This year's Olympics in Rio brings together 10,500 athletes from 200+ countries to participate in 306 events, from archery to wrestling. To help you get even more out of the Games, we've created a Google Trends Olympic Hub where you can find fun facts, data insights, feature pages on sports and athletes, and more.

Olympics Trends Hub

Throughout the next few weeks, Google Trends will give you a unique view into the games with a new Trends Hub just for the Olympics. There, you’ll be able to see which athletes, events and moments are captivating audiences—and searches—worldwide. For example, which country is searching for beach volleyball the most? Landlocked Switzerland. And the title of most searched grandmother in the world goes to British swimmer Adam Peaty's nan.

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Here’s some of what you can expect from Trends over the next few weeks:

  • Search insights revealing what the world is wondering about the events—from fencing to synchronized swimming (and every moment in between!)
  • Data interactives like our alternative medal table and top searched sports per country
  • Trending sports and athletes lists, showing what’s of interest at any given moment
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Explore Trends in a new way

As you explore the site, you may notice something else—a new Google Trends Explore page. With a fresh design and features like a color-coded map, you can analyze search data in new ways. For example, you can compare interest in previous Olympic Games over the years:

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Every four years, the Olympics captivate the world’s attention. We’re excited to be able to help fans get even more out of the Games with insights from Search.

Source: Search


Let Google be your guide to Rio de Janeiro

The modern Olympic Games have been a defining moment for athletes and fans alike dating back to 1896. Next week, the 2016 cauldron will be lit in Rio de Janeiro, Brazil, where thousands of athletes will come together to represent the strength and pride of their home countries with the world as their audience.

In celebration of the next chapter in Olympics history, we’re bringing the best our products have to offer to help people around the world stay up-to-date with the Olympic Games Rio 2016:
  • Discover the event schedule, medal counts, and athlete information in Search
  • Get results and view TV schedules in 30+ countries
  • Watch official broadcasters’ event highlights on YouTube in 60+ countries
  • Explore Rio and venues in Google Maps
  • Keep up to date with the latest search Trends from around the world
On Google, searching for information about your favorite athletes and sports, the medal race, or your country’s schedule has never been easier. Pro tip: if you search on the Google app on Android and iOS, you’ll also see an option to get automatic updates on top event and medal wins, so you’ll never miss a beat.
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To give you a glimpse into the Games, watch official broadcasters’ video highlights on YouTube in more than 60 countries around the world. And as an added bonus, YouTube is sending 15 top creators to Rio, giving you a taste of what it’s like to be there with mobile live streaming.

With Street View in Google Maps, everyone can enjoy the magic of Rio de Janeiro. Even if you’re a world away, preview the places where the world's most talented athletes will make history and explore the breathtaking beauty of Brazil.
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Google Trekker operator captures 360-degree imagery from inside Rio’s Olympic Park

Great triumphs, victories and stunning surprises await us all this summer. This is just a hint of what’s to come—we hope you’ll let Google be your guide.

Source: Search