Tag Archives: Local Content

Supporting India’s startups to accelerate the country’s digital transformation

Over the last few years, improved connectivity and more affordable data have paved the way for India’s startup ecosystem to scale and solve for the needs of the country’s growing number of internet users. And now, in a matter of a few months, the pandemic has not only accelerated internet adoption, it has also expanded how people use the internet to get things done in their daily lives. All over the country, people are embracing new ways of doing things like virtual learning, making online payments and buying groceries online. 

In the last two years alone, 100 million new internet users have come online from rural India. Data shows that rural consumption now accounts for roughly 45 percent of overall mobile data usage in the country, and is primarily focused on online video. But many of these internet users continue to have trouble finding content to read or services they can use confidently, in their own language. And this significantly limits the value of the internet for them, particularly at a time like this when the internet is the lifeline of so many people.  

Teams at Google have been working over the years to solve this challenge in a number of ways. We’ve built new products and features that enable people to create, consume and communicate more effortlessly across more Indic languages, and through that, better serve not just the needs of over a billion people in India, but many more people around the world. 

And we’re also eager to support the wider ecosystem in India, particularly local startups innovating in this space. When we shared details of the India Digitization Fund in July this year, we identified enabling affordable access and information for every Indian in their own language, whether it’s Hindi, Tamil, Malayalam, Gujarati, and more as a key pillar in order to drive forward India’s digitization. 

This is why we’re pleased to announce investments in leading Indian startups Glance Inmobi and VerSe Innovation, enabling them to further scale the availability of relevant and engaging content in different formats across various Indic languages. Glance Inmobi delivers visual, immersive and localized content experiences across products like Glance and Roposo, while VerSe Innovation serves vernacular content in 14 languages through platforms like the Dailyhunt and Josh apps.  

These investments underline our strong belief in partnering deeply with India’s innovative startups, and our commitment to working towards the shared goal of building a truly inclusive digital economy that will benefit everyone. 

Posted by Caesar Sengupta, VP, Google

Introducing Blog Compass by Google

Starting and running a blog can be a challenge even for the most experienced writers. There’s a lot to do — tracking visitor information, engaging readers, monitoring Search engine presence, not to mention finding new topics to write about. Bloggers use multiple services for these tasks, many of which don’t work well together. That’s why today we are launching Blog Compass by Google, which brings everything you need to run your blog into a single place.

The app, which is currently in open beta, is available in India for English and Hindi speaking users.

Google wants to organize the world’s information, and that means helping everyone share their voice. Blogs are an important way people can do that, and add to the vitality of the web in India and elsewhere.

Blog Compass is an app for Android that integrates with WordPress and Blogger.com, two of the largest blogging platforms in India. Once you’ve logged in with your WordPress or Blogger.com account, Blog Compass also connects to Google Analytics and Search Console, letting you see viewer numbers, traffic sources, demographic information, Google Search status, and popular Google searches that lead to your blog,

Blog Compass also analyzes your post history and the interests you tell it about. Based on this information, Blog Compass is able to provide detailed Google Trends data that is tailored to you and your blog. That can help in finding the next topic to write about. In our initial tests, we have found a majority of bloggers were able to post more often when using Blog Compass.
Blog Compass is currently in beta mode — we’re still adding features and fixing bugs based on feedback from new users. But if you are interested in helping shape the future of blogging tools in India and around the world, download the app for Android and tell us what you think!

As the product grows, we will explore support for additional blogging platforms, countries, and languages.

By Dru Knox, Product Manager, Google Search

YouTube to show more local language content

Starting today, YouTube users in India will see more local language content on Home and Trending. Based on your watch history, YouTube will automatically identify your preferred Indic language - from Bengali, Gujarati, Hindi, Kannada, Malayalam, Marathi, Punjabi, Tamil and Telugu - and display more content in that language on Home.

The language preference is based on a combination of your user interface language, your watch history, and your location. If you think that YouTube has identified the wrong language for you, you can change your language. Or you can simply watch more videos in your language, and YouTube will gradually correct itself.

As a result, you will see more local language content in two places on YouTube:
  1. On Home, you will see more local language content such as movies and music, especially if you’re a first time user. If you’re an existing YouTube user, you will continue to receive great recommendations based on what you watch.
  2. Trending will now show trending videos based on your local language. For example, if you have indicated preference for Tamil, Trending will contain videos that are trending amongst Tamil-speaking users in India.

Trending list in Hindi Trending list in Telugu

We are excited to help more Indians find content in their local languages, especially those who are coming online for the first time. We hope this will make their experience even more engaging and relevant. We’re equally excited to help regional content creators reach audiences in their local languages more quickly.

This feature has started rolling out for all users. We hope that you enjoy discovering the wealth of local content available on YouTube in all languages.

Posted by Marcel Gordon, Product Manager, YouTube