Tag Archives: Industry

Live from AdMonsters OPS TV: Digital Dialogues – The Video Revolution

In a few minutes, we'll be going live at AdMonsters OPS TV with AMC's Vice President of Digital Partnerships & Operations, Kirk Linden, and News Corp's Vice President & Head of Video, Rahul Chopra to talk about their approaches to digital video.

You can watch the conversation here, if you're not at the event:


Posted by Yamini Gupta, Product Marketing Team

Sneak Preview: AMC’s Kirk Linden at AdMonsters OPS TV, July 18


As we announced yesterday, we're excited to host a live hangout on air from AdMonsters OPS Mobile & TV in New York next week, as part of our Video in the Future Digital Dialogues series. Joining us on stage are Rahul Chopra, VP and Head of Video at News Corp, and Kirk Linden, VP Digital Partnerships and Operations at AMC. We warmed up the microphone with a few questions for Rahul yesterday and caught up with Kirk today on the things he's excited to speak about at AdMonsters OPS TV.

We’re collecting more questions for both Kirk and Rahul, so tweet your questions to @doubleclick_pub with #digitaldialogues #opstv, and we’ll try to get to them on stage.

Tell us about AMC’s digital video focus, and what sets your digital video offering apart from your competitors?
As a content company, AMC is focused on delivering distinctive, high quality content no matter the platform, providing authenticated episodes online, award-winning Web series and our industry-leading second screen application, AMC Story Sync.

AMC has a lot at stake when it comes to TV ads, but what gets you excited about the future of digital video advertising?
I am most excited about the opportunity digital video advertising provides to support distribution of great content across multiple screens. AMC is an ad-supported network, and digital video advertising helps us to bring quality content to more screens and more devices.

What are some key things you'd like to discuss with participants at AdMonsters OPS on July 18th?
1. How can we better leverage data to deliver more efficient campaigns and stronger viewer experiences?
2. As an industry, we need to find a way to better streamline the delivery and stewardship of cross-platform campaigns.
Come join us in New York at AdMonsters OPS TV to continue the conversation. Are you unable to make it to New York, but want to participate? Contribute a question for Kirk, and we'll get back to you if we're able to host you during the Google+ hangout during the talk on July 18th, at 1:50 PM ET, 10:50 AM PT.

Posted by Mel Ann Chan, Product Marketing Team

Rahul Chopra from News Corp warms up for AdMonsters OPS TV, July 18th


We’re going to be at AdMonsters OPS Mobile and TV on July 18, hosting a live Hangout on Air interview as part of our Video in the Future Digital Dialogues series. Joining us will be Rahul Chopra, VP and Head of Video at News Corp, and Kirk Linden, VP Digital Partnerships and Operations at AMC.

We’d thought we’d warm up the mic with a few preliminary questions for Rahul, and follow up with a few for Kirk the next day. We’re collecting more questions for both our panelists, so tweet your questions to #digitaldialogues #opstv, and we’ll try to get to them on stage.

 What sets News Corp’s video offering apart?
News Corporation possesses some of the biggest brands in publishing today across the globe, covering every possible genre. By harnessing the power of more than five thousand journalists, we have the ability to activate a video network that will be live when our readers want us to be, in depth when they need us to be, everywhere and anywhere they are.

The Wall Street Journal, a News Corp brand, was the only news publisher invited to the Digital Newfronts. What’s been the response from advertisers?
The response has been fantastic as we were able to present a clear vision for how video is now an inseparable part of the Wall Street Journal experience. It was a great opportunity to talk about how WSJ Live provides more than four hours of live video each day and hundreds of hours of on-demand content every month distributed on 30 platforms globally with video streams increasing 370% during the 2012 calendar year to 35 million across all platforms.

What are some key things you'd like to discuss with participants at AdMonsters OPS on July 18th?
I would like to discuss where does the advertising industry go from pre-rolls and how advertisers view content on owned sites versus off-platform (eg YouTube).

Come join us in New York at AdMonsters OPS Mobile & TV. Unable to make it to New York, but want to participate? Tell us your burning question for Rahul, and we'll get back to you if we're able to accommodate you in the Google+ hangout during the talk on July 18th, at 1:50 PM ET, 10:50 AM PT.

Posted by Mel Ann Chan, Product Marketing Team

The Mobile Buyer and Seller Relationship

The mobile advertising industry continues to evolve at a rapid pace - as new technologies have created new ways for publishers to grow and engage with their audience, new ways for advertisers to reach their customers have also emerged. With new opportunities aplenty for both buyers and sellers, how have they engaged with each other to shape the mobile ads ecosystem?

Based on aggregate data from across our network, we took a look at the economics behind the mobile ads ecosystem in a study: The Mobile Buyer & Seller Relationship. The study looks at mobile advertising from both a buyer and seller perspective, focusing on the types of content that are driving the most mobile web and app traffic, where advertisers are focusing their budgets, and the intersection of the two.

Here are a few highlights from the research:
  • Mobile application inventory is highly concentrated: On mobile applications, ad impressions and spend are highly concentrated around games, which account for 46% of total ad spend.
  • Advertisers are embracing mobile applications: We're seeing all types of advertisers embrace advertising on mobile applications, with Media & Entertainment and Technology advertisers leading the way. These types of advertisers account for nearly half of all impressions and spend on mobile applications. 
  • Advertiser spending on mobile web is closely tied to relevant content: Unlike mobile applications, on mobile web, advertisers are predominantly focusing their spend on ad inventory that closely relates to their products or services. 
  • Spending on mobile web is evenly distributed amongst advertisers: The top five spending advertiser categories on mobile web accounted for 12-16% of total web impressions each. 
Check out all of the findings by downloading the full report here.

Posted by Stephen Kliff, Product Marketing Manager