Tag Archives: Google News Initiative

Helping European news publishers succeed online

During the pandemic, demand for local news has grown as people try to stay up to date. COVID-19 has also increased the financial challenges many of these news publishers face. It’s now more important than ever to support local news, and that’s why we are introducing the Digital Growth Program from the Google News Initiative (GNI), a free training program for small-to-medium sized news publishers. This will be available first in Europe, and will roll out to more regions in the coming months. 


The GNI Digital Growth Program has been created to help establish and grow the online business of news publishers who have more recently started developing their digital platforms. We meet regularly with publishers of all sizes to hear how we can help them develop their products, expand their business and improve their readers’ online experience. Based on feedback from these conversations, we’ve designed workshops which cover the fundamentals of digital business strategy, audience engagement and revenue strategy.


In Europe, we have partnered with FT Strategies and Table Stakes Europe from WAN-IFRA to deliver in-depth labs, which include intensive training sessions and mentoring delivered over a number of weeks and months. As part of these labs, our partners will offer training from industry experts on a range of subjects, including change management, subscriptions and audience growth. While the training is free, spaces are limited and available upon application. 


The GNI Digital Growth Program is available from today in six countries: Spain, the UK, Germany, Italy, Poland and France.  It’s all in local languages, and many more countries to follow in the coming months. Publishers can sign up to a workshop or apply for a lab at the GNI Digital Growth Program page. 


Together with the participating publishers, we will measure how this program helps to improve their business over time. This builds on many years of support we’ve provided to the news industry as part of the Google News Initiative. Most recently that support entailed emergency funding to more than 5,300 local news organizationsand five months of fee relief on Ad Manager for news publishers globally. Through these and other programs, products and partnerships, we remain committed to supporting news publishers of all sizes around the world as they transition to a more digital world.

Setting the record straight on news

We care about quality journalism because it helps create a more informed world. A strong fourth estate is important for society and democracy. But the truth is the business model for news that worked 40 years ago is facing enormous challenges today. The Internet has changed how we access information, providing new sources for everything from job listings to movie reviews. Given this vast marketplace of information and services, news businesses are having to reinvent themselves. 

As a company with a mission focused on making information universally accessible, we are invested in helping journalism not only survive, but thrive. Alongside other companies, governments and civic society groups, we are playing our part in enabling a better future for news. And in light of some recent inaccurate claims about how Google works with the news industry and our value exchange with publishers, we felt it was important to set the record straight. 

The value of news to Google is not economic—it’s societal. 

Quality journalism is important to providing people access to authoritative information. The value of news to Google is about informing and educating, not economics. Nearly all of our revenue comes not from news queries, but from queries with commercial intent, like someone searching for a new “toaster” and clicking on an ad. Google gets paid for search ads only when someone clicks on one. 

We compensate publishers fairly in a number of different ways.

Sending people to publishers' news sites—not keeping them “walled” up on Google products, as some claim—is a key way we provide value to the news industry. Every month we send Google users to news sites 24 billion times, providing an opportunity for publishers to grow their audiences and show Google’s users ads or offers for subscriptions. Deloitte puts a value of each click for large publishers at roughly between 4-7 U.S. cents. 

We also invest in ad technologies that thousands of news publishers around the world choose to use to grow their digital advertising businesses. We analyzed the revenue data of 100 news publishers globally with the highest programmatic revenue generated in Google Ad Manager. On average, we found news publishers keep over 95 percent of the digital advertising revenue they generate when they use Ad Manager to show ads on their websites.

And in a significant move to help news publishers succeed, we just announceda new licensing programto pay for content for a news product launching later this year. This will include paying for free access to paywalled articles. We’ve signed partnerships with publishers in Germany, Australia and Brazil, and are in discussions to expand to more partnerships and countries in the coming weeks and months. 

Publishers are in the driver’s seat.

There are many ways newspaper publishers find audiences for their content. Search is only one. Publishers have always been able to control if and how they want to appear on Google, and fine-grained settings allow them to optimize the value they get from Search to achieve their business goals. For example, publishers who want snippets in their search results but don’t want to be used as a Featured Snippet at the top of the page can tell Google to keep their snippets short. Publishers who like text snippets but think images don’t help them attract user traffic can tell Google not to use images

We respect publishers’ copyright. 

Google Search has evolved since its early beginnings, but one thing that hasn’t changed is the fundamental fair exchange between Google and the web. Google crawls, indexes and links to websites in search results, and each search result includes a short preview of what to expect at the site. Websites gain free traffic from users interested in what they have to offer, and each user visit is an opportunity to build a long-term relationship and monetize through advertising or subscriptions. 


In decisions spanning more than a decade, the courts have recognized that search is a non-infringing fair use under U.S. copyright law (and similar doctrines elsewhere), whether the search includes image thumbnails, snippets or even digitized copies of books. Fair use is an essential engine of U.S. invention and creativity; it allows copyright law to keep pace with “rapid technological change” and, according to court rulings, serves copyright’s fundamental purpose to “promote the Progress of Science and the Useful Arts.” 

We build technology to improve how our products work for users and help the wider web. 

Five years ago it took an average of 19 seconds to load a page on a mobile browser. Most users wouldn’t wait that long and would navigate elsewhere. This hurt publishers who miss out on building a relationship with the user and making money by showing them ads. News publishers asked us to help find a solution. Instead of building a format to work just on Google, we combined forces with publishers and other tech companies to improve the mobile web for everyone. That was how the Accelerated Mobile Pages Project, or AMP, was born. 


AMP was a collaboration from the start, and continued in that spirit as we evolved the framework to address both opportunities and shortcomings and tackle the issues as they arose. 


Following feedback from publishers who wanted to participate in our Top Stories Carousel feature in Google Search without using AMP, we recently announced page performance signals. This change will allow all qualifying web content to be eligible for this feature while keeping a high-quality user experience as a top priority. 


Google AMP Cache and AMP viewers are designed to accelerate delivery of content—not collect data. A publisher’s cached article page is in every way their page. The publishers' ability to collect data is not limited. All the usage data flows to them, and AMP does not diminish their revenue.


While AMP was always an open-source project, in 2018 it launched a new governance model, and recently the project leadership transitioned to the OpenJS Foundation. Find out more about the origins and history of the AMP project in this blog post.   


We hope these facts contribute to a constructive discussion of how the news industry is evolving to meet the challenges and the needs of users in an increasingly digital world. We want to be both part of the conversation and the solution. 


A new licensing program to support the news industry

A vibrant news industry matters—perhaps now more than ever, as people look for information they can count on in the midst of a global pandemic and growing concerns about racial injustice around the world. But these events are happening at a time when the news industry is also being challenged financially. We care deeply about providing access to information and supporting the publishers who report on these important topics. 

Today, we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests. We will start with publishers in a number of countries around the globe, with more to come soon. 

This endeavor will diversify our support for news businesses today, building on the value we already provide through Search and our ongoing efforts with the Google News Initiative to help journalism thrive in the digital age. While we’ve previously funded high-quality content, this program is a significant step forward in how we will support the creation of this kind of journalism. To start, we have signed partnerships with local and national publications in Germany, Australia and Brazil.

Our publisher partners, who we’ve been in discussions with for several months, say this is a positive shift in direction. "We are always keen to explore innovative ways to attract readers to our high-quality content,” says Stefan Ottlitz, managing director of Germany’s SPIEGEL Group. “This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products.”

Where available, Google will also offer to pay for free access for users to read paywalled articles on a publisher’s site. This will let paywalled publishers grow their audiences and open an opportunity for people to read content they might not ordinarily see.  

Being able to grow their audience for important local content is what motivated Paul Hamra, Managing Director and publisher of Australian news titles including InQueensland andInDaily in South Australia to take part. "With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” he says. “This opportunity will give us access to new markets and provide additional commercial benefits.”

We have been actively working with our publisher partners on this new product which will launch first on Google News and Discover. We are currently engaged in discussions with many more partners and plan to sign more in the coming months.  

Geraldo Teixeira da Costa Neto, CEO of the Brazilian regional media company Diarios Associados, says they are proud to get involved: “From our side, we will do everything in our power to make this platform prosper and to be a compass for society to seek information from a safe and reliable source in times of challenges,” he says.

In the last few months, COVID-19 has created new and unimagined pressures on the news industry, affecting everything from the creation of quality journalism to the continuation of traditional business models. In response, the Google News Initiative has provided funding to more than 5,300 local publications globally via a Journalism Emergency Relief Fund, anad-serving fee waiver on Google Ad Manager and a $15m Support Local News Campaign to help alleviate some immediate economic constraints.  

Over the years, we’ve built audiences and driven economic value for publishers by sending people to news sites over 24 billion times a month, giving publishers the opportunity to offer ads or subscriptions and increase the audience for their content. We launched the Google News Initiative in 2018 with a $300 million commitment to help build a more sustainable future for news via programs like Subscribe with Google and the Local Experiments Project. 

Alongside other companies, governments and civic society organizations, we’re committed to playing our part to support news businesses. Today’s undertaking exemplifies that, and we look forward to what we can all achieve together.

A new licensing program to support the news industry

A vibrant news industry matters—perhaps now more than ever, as people look for information they can count on in the midst of a global pandemic and growing concerns about racial injustice around the world. But these events are happening at a time when the news industry is also being challenged financially. We care deeply about providing access to information and supporting the publishers who report on these important topics. 

Today, we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests. We will start with publishers in a number of countries around the globe, with more to come soon. 

This endeavor will diversify our support for news businesses today, building on the value we already provide through Search and our ongoing efforts with the Google News Initiative to help journalism thrive in the digital age. While we’ve previously funded high-quality content, this program is a significant step forward in how we will support the creation of this kind of journalism. To start, we have signed partnerships with local and national publications in Germany, Australia and Brazil.

Our publisher partners, who we’ve been in discussions with for several months, say this is a positive shift in direction. "We are always keen to explore innovative ways to attract readers to our high-quality content,” says Stefan Ottlitz, managing director of Germany’s SPIEGEL Group. “This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products.”

Where available, Google will also offer to pay for free access for users to read paywalled articles on a publisher’s site. This will let paywalled publishers grow their audiences and open an opportunity for people to read content they might not ordinarily see.  

Being able to grow their audience for important local content is what motivated Paul Hamra, Managing Director and publisher of Australian news titles including InQueensland andInDaily in South Australia to take part. "With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” he says. “This opportunity will give us access to new markets and provide additional commercial benefits.”

We have been actively working with our publisher partners on this new product which will launch first on Google News and Discover. We are currently engaged in discussions with many more partners and plan to sign more in the coming months.  

Geraldo Teixeira da Costa Neto, CEO of the Brazilian regional media company Diarios Associados, says they are proud to get involved: “From our side, we will do everything in our power to make this platform prosper and to be a compass for society to seek information from a safe and reliable source in times of challenges,” he says.

In the last few months, COVID-19 has created new and unimagined pressures on the news industry, affecting everything from the creation of quality journalism to the continuation of traditional business models. In response, the Google News Initiative has provided funding to more than 5,300 local publications globally via a Journalism Emergency Relief Fund, anad-serving fee waiver on Google Ad Manager and a $15m Support Local News Campaign to help alleviate some immediate economic constraints.  

Over the years, we’ve built audiences and driven economic value for publishers by sending people to news sites over 24 billion times a month, giving publishers the opportunity to offer ads or subscriptions and increase the audience for their content. We launched the Google News Initiative in 2018 with a $300 million commitment to help build a more sustainable future for news via programs like Subscribe with Google and the Local Experiments Project. 

Alongside other companies, governments and civic society organizations, we’re committed to playing our part to support news businesses. Today’s undertaking exemplifies that, and we look forward to what we can all achieve together.

A new licensing program to support the news industry

A vibrant news industry matters—perhaps now more than ever, as people look for information they can count on in the midst of a global pandemic and growing concerns about racial injustice around the world. But these events are happening at a time when the news industry is also being challenged financially. We care deeply about providing access to information and supporting the publishers who report on these important topics. 

Today, we are announcing a licensing program to pay publishers for high-quality content for a new news experience launching later this year. This program will help participating publishers monetize their content through an enhanced storytelling experience that lets people go deeper into more complex stories, stay informed and be exposed to a world of different issues and interests. We will start with publishers in a number of countries around the globe, with more to come soon. 

This endeavor will diversify our support for news businesses today, building on the value we already provide through Search and our ongoing efforts with the Google News Initiative to help journalism thrive in the digital age. While we’ve previously funded high-quality content, this program is a significant step forward in how we will support the creation of this kind of journalism. To start, we have signed partnerships with local and national publications in Germany, Australia and Brazil.

Our publisher partners, who we’ve been in discussions with for several months, say this is a positive shift in direction. "We are always keen to explore innovative ways to attract readers to our high-quality content,” says Stefan Ottlitz, managing director of Germany’s SPIEGEL Group. “This interesting new partnership with Google will allow us to curate an experience that will bring our award-winning editorial voice into play, broaden our outreach and provide trusted news in a compelling way across Google products.”

Where available, Google will also offer to pay for free access for users to read paywalled articles on a publisher’s site. This will let paywalled publishers grow their audiences and open an opportunity for people to read content they might not ordinarily see.  

Being able to grow their audience for important local content is what motivated Paul Hamra, Managing Director and publisher of Australian news titles including InQueensland andInDaily in South Australia to take part. "With local news under stress, finding new channels and new audiences for our premium content, in safe and curated environments, is a high priority,” he says. “This opportunity will give us access to new markets and provide additional commercial benefits.”

We have been actively working with our publisher partners on this new product which will launch first on Google News and Discover. We are currently engaged in discussions with many more partners and plan to sign more in the coming months.  

Geraldo Teixeira da Costa Neto, CEO of the Brazilian regional media company Diarios Associados, says they are proud to get involved: “From our side, we will do everything in our power to make this platform prosper and to be a compass for society to seek information from a safe and reliable source in times of challenges,” he says.

In the last few months, COVID-19 has created new and unimagined pressures on the news industry, affecting everything from the creation of quality journalism to the continuation of traditional business models. In response, the Google News Initiative has provided funding to more than 5,300 local publications globally via a Journalism Emergency Relief Fund, anad-serving fee waiver on Google Ad Manager and a $15m Support Local News Campaign to help alleviate some immediate economic constraints.  

Over the years, we’ve built audiences and driven economic value for publishers by sending people to news sites over 24 billion times a month, giving publishers the opportunity to offer ads or subscriptions and increase the audience for their content. We launched the Google News Initiative in 2018 with a $300 million commitment to help build a more sustainable future for news via programs like Subscribe with Google and the Local Experiments Project. 

Alongside other companies, governments and civic society organizations, we’re committed to playing our part to support news businesses. Today’s undertaking exemplifies that, and we look forward to what we can all achieve together.

New tools to help publishers turn data into action

Two years ago, we launched News Consumer Insights (NCI) to try to solve a common industry challenge: News organizations were swamped with data. Our news partners big and small, national and local, shared a need to identify the metrics that actually matter to their businesses. And then they wanted to turn that data into insights and actions that advance their revenue goals.

NCI, our audience development tool built on top of Google Analytics, has helped thousands of news organizations in nearly 130 countries make data-driven business decisions that grow reader loyalty and increase profitability. Last year, we expanded this approach with Realtime Content Insights (RCI), a tool to help journalists make data-driven editorial decisions informed by what’s popular on their site and what topics are trending on the web.

With these free tools, we’ve been focused on simplifying the data available to news publishers. While many partners have seen positive results (like Lee Enterprises, which grew their digital subscriptions business by three times), we knew we could do more to evolve our framework. That’s why we’re launching a new suite of tools with greater insights and business recommendations to help news companies achieve digital growth.

Better data with News Tagging Guide

Today, we’re introducing News Tagging Guide (NTG), a new tool that helps news organizations make the most of Google Analytics by identifying the engagement metrics that matter for their audience and revenue growth. We’ve worked closely with news organizations to identify the right data points to measure, and within the tool, grouped them into three categories: video analytics, reader engagement and reader revenue.
image4.png

A look at NTG’s key metric categories.

To simplify the technical implementation, NTG generates Google Analytics tags that publishers can easily copy and paste on their site. And while NTG can be used on its own, the data measured unlocks new actionable recommendations in our existing tools.

Personalized recommendations with News Consumer Insights 2.0
Informed by our work with news partners like Jagran, Time Inc and Village Media, and powered by new engagement data from NTG, News Consumer Insights 2.0 brings publishers personalized business recommendations focused on growing audience and revenue.

In this new version, we’ve created a decision engine that generates custom advice for news publishers based on their Google Analytics data. For example, our decision engine can identify if a publication’s newsletter sign-ups are low and serve a suggestion on how to grow this audience. This allows publishers to spend less time analyzing data and more time acting on business recommendations.


NCIReco.gif

Recommendations from the NCI 2.0 Decision Engine.

NCI 2.0 also offers publishers greater audience and revenue data, thanks to the new metrics measured with NTG. Building on our current reader engagement section, we’ve added video insights and reader revenue tabs, which surface custom actions to help publishers maximize video consumption and increase digital subscriptions.

Improved content performance with Realtime Content Insights 2.0
In line with our goal to simplify data and enhance performance, we’ve also revamped Realtime Content Insights with features to help journalists make more informed content creation and distribution decisions.

Today, RCI provides access to realtime article performance that helps newsrooms meet the information needs of readers. In our new version, we’ve expanded this capability to video content, providing journalists with data on how their videos are resonating. We’ve also added a historic performance section, which offers content analysis over a set period of time, so newsrooms can further evaluate engagement and the type of stories advancing business goals.


RCI2.gif

Detailed Article View in RCI 2.0.

To surface the most important metrics of the day, we’ve created “Today’s Performance Dashboard.” This view displays the top metrics throughout the day across articles, video and historic performance, so journalists and section editors can easily monitor what’s happening on their site. And with the new data measured with NTG, we’ve added a host of new metrics to help newsrooms better understand content performance, including if readers are sharing content or signing up for newsletters, among others.

The Google News Initiative remains committed to helping our partners evolve their digital strategies to drive loyalty and business growth. We hope these tools help news organizations of all sizes do just that. Learn more about the tools and try them today by visiting our site.


New tools to help publishers turn data into action

Two years ago, we launched News Consumer Insights (NCI) to try to solve a common industry challenge: News organizations were swamped with data. Our news partners big and small, national and local, shared a need to identify the metrics that actually matter to their businesses. And then they wanted to turn that data into insights and actions that advance their revenue goals.

NCI, our audience development tool built on top of Google Analytics, has helped thousands of news organizations in nearly 130 countries make data-driven business decisions that grow reader loyalty and increase profitability. Last year, we expanded this approach with Realtime Content Insights (RCI), a tool to help journalists make data-driven editorial decisions informed by what’s popular on their site and what topics are trending on the web.

With these free tools, we’ve been focused on simplifying the data available to news publishers. While many partners have seen positive results (like Lee Enterprises, which grew their digital subscriptions business by three times), we knew we could do more to evolve our framework. That’s why we’re launching a new suite of tools with greater insights and business recommendations to help news companies achieve digital growth.

Better data with News Tagging Guide

Today, we’re introducing News Tagging Guide (NTG), a new tool that helps news organizations make the most of Google Analytics by identifying the engagement metrics that matter for their audience and revenue growth. We’ve worked closely with news organizations to identify the right data points to measure, and within the tool, grouped them into three categories: video analytics, reader engagement and reader revenue.
image4.png

A look at NTG’s key metric categories.

To simplify the technical implementation, NTG generates Google Analytics tags that publishers can easily copy and paste on their site. And while NTG can be used on its own, the data measured unlocks new actionable recommendations in our existing tools.

Personalized recommendations with News Consumer Insights 2.0
Informed by our work with news partners like Jagran, Time Inc and Village Media, and powered by new engagement data from NTG, News Consumer Insights 2.0 brings publishers personalized business recommendations focused on growing audience and revenue.

In this new version, we’ve created a decision engine that generates custom advice for news publishers based on their Google Analytics data. For example, our decision engine can identify if a publication’s newsletter sign-ups are low and serve a suggestion on how to grow this audience. This allows publishers to spend less time analyzing data and more time acting on business recommendations.


NCIReco.gif

Recommendations from the NCI 2.0 Decision Engine.

NCI 2.0 also offers publishers greater audience and revenue data, thanks to the new metrics measured with NTG. Building on our current reader engagement section, we’ve added video insights and reader revenue tabs, which surface custom actions to help publishers maximize video consumption and increase digital subscriptions.

Improved content performance with Realtime Content Insights 2.0
In line with our goal to simplify data and enhance performance, we’ve also revamped Realtime Content Insights with features to help journalists make more informed content creation and distribution decisions.

Today, RCI provides access to realtime article performance that helps newsrooms meet the information needs of readers. In our new version, we’ve expanded this capability to video content, providing journalists with data on how their videos are resonating. We’ve also added a historic performance section, which offers content analysis over a set period of time, so newsrooms can further evaluate engagement and the type of stories advancing business goals.


RCI2.gif

Detailed Article View in RCI 2.0.

To surface the most important metrics of the day, we’ve created “Today’s Performance Dashboard.” This view displays the top metrics throughout the day across articles, video and historic performance, so journalists and section editors can easily monitor what’s happening on their site. And with the new data measured with NTG, we’ve added a host of new metrics to help newsrooms better understand content performance, including if readers are sharing content or signing up for newsletters, among others.

The Google News Initiative remains committed to helping our partners evolve their digital strategies to drive loyalty and business growth. We hope these tools help news organizations of all sizes do just that. Learn more about the tools and try them today by visiting our site.


New tools to help publishers turn data into action

Two years ago, we launched News Consumer Insights (NCI) to try to solve a common industry challenge: News organizations were swamped with data. Our news partners big and small, national and local, shared a need to identify the metrics that actually matter to their businesses. And then they wanted to turn that data into insights and actions that advance their revenue goals.

NCI, our audience development tool built on top of Google Analytics, has helped thousands of news organizations in nearly 130 countries make data-driven business decisions that grow reader loyalty and increase profitability. Last year, we expanded this approach with Realtime Content Insights (RCI), a tool to help journalists make data-driven editorial decisions informed by what’s popular on their site and what topics are trending on the web.

With these free tools, we’ve been focused on simplifying the data available to news publishers. While many partners have seen positive results (like Lee Enterprises, which grew their digital subscriptions business by three times), we knew we could do more to evolve our framework. That’s why we’re launching a new suite of tools with greater insights and business recommendations to help news companies achieve digital growth.

Better data with News Tagging Guide

Today, we’re introducing News Tagging Guide (NTG), a new tool that helps news organizations make the most of Google Analytics by identifying the engagement metrics that matter for their audience and revenue growth. We’ve worked closely with news organizations to identify the right data points to measure, and within the tool, grouped them into three categories: video analytics, reader engagement and reader revenue.
image4.png

A look at NTG’s key metric categories.

To simplify the technical implementation, NTG generates Google Analytics tags that publishers can easily copy and paste on their site. And while NTG can be used on its own, the data measured unlocks new actionable recommendations in our existing tools.

Personalized recommendations with News Consumer Insights 2.0
Informed by our work with news partners like Jagran, Time Inc and Village Media, and powered by new engagement data from NTG, News Consumer Insights 2.0 brings publishers personalized business recommendations focused on growing audience and revenue.

In this new version, we’ve created a decision engine that generates custom advice for news publishers based on their Google Analytics data. For example, our decision engine can identify if a publication’s newsletter sign-ups are low and serve a suggestion on how to grow this audience. This allows publishers to spend less time analyzing data and more time acting on business recommendations.


NCIReco.gif

Recommendations from the NCI 2.0 Decision Engine.

NCI 2.0 also offers publishers greater audience and revenue data, thanks to the new metrics measured with NTG. Building on our current reader engagement section, we’ve added video insights and reader revenue tabs, which surface custom actions to help publishers maximize video consumption and increase digital subscriptions.

Improved content performance with Realtime Content Insights 2.0
In line with our goal to simplify data and enhance performance, we’ve also revamped Realtime Content Insights with features to help journalists make more informed content creation and distribution decisions.

Today, RCI provides access to realtime article performance that helps newsrooms meet the information needs of readers. In our new version, we’ve expanded this capability to video content, providing journalists with data on how their videos are resonating. We’ve also added a historic performance section, which offers content analysis over a set period of time, so newsrooms can further evaluate engagement and the type of stories advancing business goals.


RCI2.gif

Detailed Article View in RCI 2.0.

To surface the most important metrics of the day, we’ve created “Today’s Performance Dashboard.” This view displays the top metrics throughout the day across articles, video and historic performance, so journalists and section editors can easily monitor what’s happening on their site. And with the new data measured with NTG, we’ve added a host of new metrics to help newsrooms better understand content performance, including if readers are sharing content or signing up for newsletters, among others.

The Google News Initiative remains committed to helping our partners evolve their digital strategies to drive loyalty and business growth. We hope these tools help news organizations of all sizes do just that. Learn more about the tools and try them today by visiting our site.


New tools to help publishers turn data into action

Two years ago, we launched News Consumer Insights (NCI) to try to solve a common industry challenge: News organizations were swamped with data. Our news partners big and small, national and local, shared a need to identify the metrics that actually matter to their businesses. And then they wanted to turn that data into insights and actions that advance their revenue goals.

NCI, our audience development tool built on top of Google Analytics, has helped thousands of news organizations in nearly 130 countries make data-driven business decisions that grow reader loyalty and increase profitability. Last year, we expanded this approach with Realtime Content Insights (RCI), a tool to help journalists make data-driven editorial decisions informed by what’s popular on their site and what topics are trending on the web.

With these free tools, we’ve been focused on simplifying the data available to news publishers. While many partners have seen positive results (like Lee Enterprises, which grew their digital subscriptions business by three times), we knew we could do more to evolve our framework. That’s why we’re launching a new suite of tools with greater insights and business recommendations to help news companies achieve digital growth.

Better data with News Tagging Guide

Today, we’re introducing News Tagging Guide (NTG), a new tool that helps news organizations make the most of Google Analytics by identifying the engagement metrics that matter for their audience and revenue growth. We’ve worked closely with news organizations to identify the right data points to measure, and within the tool, grouped them into three categories: video analytics, reader engagement and reader revenue.
image4.png

A look at NTG’s key metric categories.

To simplify the technical implementation, NTG generates Google Analytics tags that publishers can easily copy and paste on their site. And while NTG can be used on its own, the data measured unlocks new actionable recommendations in our existing tools.

Personalized recommendations with News Consumer Insights 2.0
Informed by our work with news partners like Jagran, Time Inc and Village Media, and powered by new engagement data from NTG, News Consumer Insights 2.0 brings publishers personalized business recommendations focused on growing audience and revenue.

In this new version, we’ve created a decision engine that generates custom advice for news publishers based on their Google Analytics data. For example, our decision engine can identify if a publication’s newsletter sign-ups are low and serve a suggestion on how to grow this audience. This allows publishers to spend less time analyzing data and more time acting on business recommendations.


NCIReco.gif

Recommendations from the NCI 2.0 Decision Engine.

NCI 2.0 also offers publishers greater audience and revenue data, thanks to the new metrics measured with NTG. Building on our current reader engagement section, we’ve added video insights and reader revenue tabs, which surface custom actions to help publishers maximize video consumption and increase digital subscriptions.

Improved content performance with Realtime Content Insights 2.0
In line with our goal to simplify data and enhance performance, we’ve also revamped Realtime Content Insights with features to help journalists make more informed content creation and distribution decisions.

Today, RCI provides access to realtime article performance that helps newsrooms meet the information needs of readers. In our new version, we’ve expanded this capability to video content, providing journalists with data on how their videos are resonating. We’ve also added a historic performance section, which offers content analysis over a set period of time, so newsrooms can further evaluate engagement and the type of stories advancing business goals.


RCI2.gif

Detailed Article View in RCI 2.0.

To surface the most important metrics of the day, we’ve created “Today’s Performance Dashboard.” This view displays the top metrics throughout the day across articles, video and historic performance, so journalists and section editors can easily monitor what’s happening on their site. And with the new data measured with NTG, we’ve added a host of new metrics to help newsrooms better understand content performance, including if readers are sharing content or signing up for newsletters, among others.

The Google News Initiative remains committed to helping our partners evolve their digital strategies to drive loyalty and business growth. We hope these tools help news organizations of all sizes do just that. Learn more about the tools and try them today by visiting our site.


The Oaklandside aims to amplify community voices

Five years ago, when I was last living in Oakland, some neighbors of mine were living through the nightmare of eviction. As a number of us on the block tried to help them secure safe and decent shelter, I remember feeling profoundly frustrated at the way many journalists—including me—tended to approach crises like the one roiling our block and huge swaths of the city.

I had read gripping, poignant news reports about evictions in Oakland and beyond. They included photographs of stuffed animals in trash bags and children’s clothes kicked to the curb, and heart-wrenching quotes from people who didn’t know where they’d sleep that night.

Such stories can absolutely be worthwhile. But they’re largely assigned, reported and published with readers like me in mind, who are people unlikely to experience the trauma firsthand. I wondered what more newsrooms could do for and with Oaklanders living through some of the hardest days of their lives, beyond writing stories about them.

The Oaklandside logo

That brings me to today. I’m honored and humbled to have returned to Oakland to build and lead the team now launching The Oaklandside, a nonprofit news outlet wholly dedicated to serving local information needs, amplifying community voices and investigating systems in and for Oakland. We believe all Oakland residents deserve access to more in-depth reporting, perspectives and information resources to help them better understand, enjoy and impact this beautiful city. 


Our seven-person newsroom is launching in a time of fierce local and national pushback against deep-rooted systems of persecution and injustice aimed at Black Americans. The Oaklandside will bring informed perspectives, deep context, historical research and an equity lens to its coverage of police brutality and mass criminalization in Oakland and beyond.


Our organization is built on a strong foundation of listening. Since late summer 2019, we’ve been asking a wide range of Oaklanders about the journalism they want to see more of in their city—and how they might work with us to create it. We heard a deep desire for more journalism that reflects the beauty and value Oakland residents see in their communities. Oaklanders also asked us to report on “systems,” not just “symptoms,” and to center the voices and expertise of people directly impacted by policy. We also received countless messages about the importance of building a newsroom and a pool of contributors that reflect the diversity of the communities we aim to serve.

Over time, key decisions about the development of our newsroom—from which beats we cover to our hiring processes to our name—have been based on this input we’ve received from hundreds of community members through in-person conversations, live events and a digital survey.


The Google News Initiative’s Local Experiments Project provided initial funding for The Oaklandside and is providing technical and product expertise. The Oakland team is collaborating with the GNI team to develop and share with the wider journalism industry what we learn about business and operations. Google does not have involvement or influence on any aspect of our editorial work.  


The Oaklandside’s community-centered approach and commitment to reporting for underserved local communities, not only about these communities, is guided by the work of a number of other civic journalism organizations in the Bay Area and around the country. These include El Tímpano—who we’re partnering with to serve Spanish-speaking communities in Oakland—and Oakland Voices, City Bureau in Chicago and Outlier Media in Detroit, plus many others. We’re grateful to the leaders and educators at these organizations for sharing their insights with the world.


The Oaklandside is part of Cityside, a newly formed nonprofit that is also parent to pioneering independent news outlet Berkeleyside. The Oaklandside, like Berkeleyside, aims to be additive rather than competitive within the local media ecosystem in which it operates, and will seek to respectfully partner with others who already serve the information needs of people and communities across Oakland. 


We’ll be sharing regular updates as we grow The Oaklandside, and invite you to sign up for our newsletter to stay informed and get involved.