
Calling all EU cybersecurity founders

Europe is gearing up for a challenging winter - with rising prices and pressures on the European grid, driven by Russia’s illegal war in Ukraine, further driving the need for secure, reliable, sustainable and affordable energy sources.
We know that energy security and affordability are top of mind for many across Europe right now. People are turning to Google to ask questions about conserving energy and managing their costs. In the UK, a year ago just one in ten searches on the topic of energy prices was a ‘why’, ‘how’ or ‘when’ question - now it’s one in four. In Germany, we’ve seen search interest trending for queries like ‘how to save natural gas’, ‘heating cost’ and how to save energy - while in Belgium, searches for ‘how to save on gas’ are up more than 5,000% since this time last year.
In times of uncertainty, people turn to Google for help and information. As people look for new ways to stay on top of their energy consumption and keep costs manageable, we’re launching a new feature in 29 countries and 22 languages across Europe to enable people to find relevant and actionable information to help them navigate this crisis and save energy.
Starting today, when people search for information on the energy landscape in Europe, they'll see dedicated features with helpful and reliable information. When you search for things like ‘Europe energy crisis’ and ‘energy price’, you'll see news articles, local information including financial assistance that may be available, and recommended actions from the International Energy Agency to help conserve energy.
Whether it’s turning down the heat or adjusting the settings of your boiler, you will be able to see, at a glance, information about saving energy in your home. These information panels will surface alongside other relevant results from the open web.
The launch of the energy crisis feature is a further addition to products and tools we have already launched in Europe to help people learn more about accessing energy affordably, reliably, and efficiently. For example, earlier this year we launched updates to Google Maps that help you find more fuel-efficient routes to reduce emissions and costs when you need to drive.
Technology can contribute to addressing the challenges facing Europe today. We remain committed to connecting people with timely, relevant, and actionable information when they need it most.
The following is adapted from remarks delivered by Kent Walker, President of Global Affairs, at the “Google Cybersecurity Summit: Protecting Europe's Digital Space” in Madridon October 26, 2022.
Today’s cybersecurity discussion couldn’t be more timely.
Against a backdrop of rising geo-political tensions, we are seeing more and more efforts to undercut our shared security.
Cyber and information wars have become tools of the trade in attempts to exploit our vulnerabilities and destabilize our economies and our democracies.
It is no wonder that when the European Commission unveiled its plan for Europe’s digital transformation by 2030, it called security a fundamental right central to its vision.
So where do we begin the task of securing the digital world?
On the one hand, some would embrace data localization requirements, limits on market access, and even restrictions to accessing some cross-border services.
Essentially walled gardens and high fortresses. But we would suggest a different tack.
Though it sounds like a paradox, the best modern digital security actually comes through embracing openness.
Though it sounds like a paradox, the best modern digital security actually comes through embracing openness.
That’s because in today’s mobile, hybrid environment, cybersecurity is a team sport. We are each only as strong as our weakest link. But when we work together, we spur innovation and advance best practices that benefit all.
I speak from some experience here, as Google’s services are attacked every day. And yet we keep more people safe than anyone else in the world. We do that by looking at security through a collective lens, leveraging open frameworks, and relying heavily on secure open-source software.
We hope to use what we have learned to help secure Europe’s “digital decade.”
To that end, we recently published a white paper with recommendations like investing in technology that’s secure by default; working with private and international partners on new areas of cooperation, and building security based on openness and interoperability.
These recommendations are based on first-hand experience. In 2009, Google was the victim of a major cybersecurity attack, code named Operation Aurora. We learned that transparency, coupled with security by design, was the best way to secure the digital ecosystem.
As we detail in our recently released docuseries, HACKING GOOGLE, Aurora changed everything. It spurred us to shift away from the old “perimeter defense” model of crunchy on the outside, chewy in the middle (with high outside walls but no interior defenses) to a zero-trust model in which all users, all devices, and all applications are continuously checked for security risks, and yet security comes easily and naturally for users.
After Aurora, we launched our Threat Analysis Group, or TAG, to spot, disclose, and attribute threats, whether they were coming from nation-state actors or commercial spyware and surveillance vendors. We also launched our Project Zero team to find and promptly disclose previously unknown zero-day vulnerabilities in our own and other companies’ software, raising the security bar for everyone.
It hasn’t always been comfortable work–but that kind of transparency is key to security. As the computer engineering saying goes, “with enough eyes, all bugs are shallow.”
Today, by adopting advanced security innovation and threat intelligence, we ensure vulnerabilities are fixed fast, before they can be widely exploited.
You can see our approach in action whenever TAG discloses a new threat. For example, in 2017, our Android operating system was the first mobile platform to warn users about NSO Group’s Pegasus spyware–“zero-click” malware designed to allow an attacker to compromise a smartphone without a user taking any action.
By sharing information early and widely, we raised awareness of this threat, helped victims understand if they were compromised, and promoted a greater focus on mitigations. Since then, TAG has continued to report on Pegasus and other commercial spyware tools, shining a light on this murky industry.
So when the war came in Ukraine, open security principles kept us one step ahead. Since the war began, we’ve sent thousands of warnings to users targeted by nation-state actors–another practice we pioneered after Aurora. We’ve succeeded in blocking the vast majority of the attacks. And we launched Project Shield, bringing not just journalists, but human rights organizations and even government websites in Ukraine under Google’s security umbrella against distributed denial of service attacks.
Because while it can be easy to DDOS small sites, it turns out that it’s pretty tough to DDOS Google.
We are all in on this collaborative approach to security. Currently, we are working with our team at VirusTotal to launch a new Google Safety Engineering Center in Málaga, Spain, which we hope will become a European hub for joint research on advanced threats.
In 2023, our newest Google Safety Engineering Center will be launching in Málaga.
Since we acquired VirusTotal in 2012, they have grown from a scrappy startup to become the world’s leading malware scanner and repository, what many call “the Google of cybersecurity tools.” VirusTotal enables people to search for malware against the millions of new samples submitted daily.
On top of that, when Google combined our existing security solutions with Mandiant’s cyber threat intelligence, we laid the groundwork to help public and private sector organizations in Europe anticipate, warn about, and mitigate threats.
What are the larger lessons for all of us as we work toward open security?
First, partnerships and agreements among democratic and rule-of-law societies are key. We need to set aside siloed approaches and embrace an ecosystem of innovation where security experts can share threats, evolve best practices, and adopt new technologies.
In support of that ecosystem, I’m pleased to announce that in 2023, we will be hosting a new Google for Startups Growth Academy for EU Cybersecurity, a growth program to help cybersecurity startups across Europe grow into success stories.
Second, interoperability and aligned security standards between technologies and among countries makes compliance easier for businesses, innovators, and manufacturers of all sizes–which makes for more secure hardware and better software.
The third and final thing to keep in mind is that when we shift away from buggy legacy technology and perimeter defense models and toward modern infrastructure, we can accommodate today’s increasingly global, hybrid workforces, without sacrificing security.
Collective security requires not just walls, but bridges.
By adopting an approach built on open principles like security-by-default, zero-trust architecture, transparency, and principled partnerships, we can advance the frontiers of information security, letting all of us sleep better at night.
People turn to Google every day for information in important moments. Sometimes that’s to look for the best recipe for dinner, other times it’s to check the facts about a claim they heard from a friend.
No matter what you’re searching for, we aim to connect you with high-quality information, and help you understand and evaluate that information. That’s why we design our ranking systems to prioritize the most useful, highest-quality content and provide direct access to reliable information for important topics.
We’re also investing in new ways to give you more context about the information you find online and introducing more information literacy features, based on research and best practices from experts. This week marks UNESCO Global Media and Information Literacy Week, and we’re sharing some new announcements about this important work.
When you’re searching for information on Google, it can be helpful to have quick access to more context about the sources and topics you’re finding in Search – so you can make a more informed decision about the sites you may want to visit and what results will be most useful for you.
Starting today, we’re rolling out our About this result feature to people searching in Portuguese, French, Italian, Dutch, German and Spanish in Europe. Next to most results on Google, you’ll begin to see the option to tap the three dots to learn more about the result or feature and where the information is coming from.
You can:
We’ve also launched About this page in the Google app, so you can get helpful context about websites as you’re browsing the web. Just swipe up from the navigation bar on any page to get more information about the source – helping you explore with confidence, no matter where you are online.
There are a range of other Google tools that help people evaluate the credibility of information online. For instance, we make it easy to spot fact checks published by independent, authoritative sources on the web. We highlight relevant fact checks on results in Search, News and Google Images.
One of the most important pieces of context we can provide is letting you know when helpful or relevant information isn’t available on the web just yet. This could be true in a rapidly evolving event, where interest in a topic can often travel faster than the facts. Or when relevant information simply doesn’t exist for your search. In these moments, we alert you with a notice recommending that you check back later or try another search.
Information literacy is a key skill for people who are trying to navigate an increasingly complex information landscape. To help empower people to understand the tools and tactics that they can use to make sense of information online, Google is partnering with Public Libraries 2030 to launch the Super Searcher training program in Europe.
Under this partnership, librarians and library staff across Europe will be trained on best practices from information literacy experts, including how to use tools like About this result on Search to help evaluate information online. In turn, trained librarians and library staff will be able to help educate library patrons to strengthen their information literacy skills. This program will be offered in 12 countries in the coming months.
We know that Search is a powerful tool for getting high quality information, and we’ll keep investing in ways to empower people to critically evaluate the information they find.
Over the past 20 years, we’ve collaborated closely with journalists from around the world to support a sustainable, independent and diverse news industry.
Building on our partnership with French publishers, today we're announcing the launch of Google News Showcase in France, with more than 65 publishers representing more than 130 publications. These include national, regional and local news outlets like 20 minutes, La Dépêche, L’Equipe, L'Express, Le Figaro, La Provence, Le Monde, Groupe EBRA and Le Parisien.
News Showcase gives participating publishers in France more ways to engage with readers, and directs them to full articles on news publications’ websites. This enables publishers to deepen their relationships with readers – and gives them more direct control of presentation and branding. Our French news partners’ News Showcase panels will begin appearing on Google News on Android, iOS and the web, and in Discover on iOS and Android.
Some of the participating publishers for News Showcase in France
"News Showcase will offer additional visibility to news brands and will highlight the quality and richness of the content produced by Le Figaro's editorial teams," says Marc Feuillée, CEO of daily national newspaper Le Figaro.
"Google News Showcase is an opportunity for us, news publishers, to highlight the depth of our content, in an environment tailored for quality news,” says Jean-Nicolas Baylet, General Manager of regional daily newspaper GroupeDépêche du Midi. “It’s also a showcase of our subscriber-only content that we will leverage to get more digital subscribers."
An example of how News Showcase panels will look with some of our partners in France.
"News Showcase allows us to highlight the quality information produced by our 400 journalists to attract a wider audience and engage them to subscribe to Le Parisien,” says Sophie Gourmelen, CEO of the daily newspaper.
Since its launch in October 2020, we’ve signed News Showcase deals with more than 1,800 news publications and have launched the product in 20 countries, including Spain, the United Kingdom, Germany, Portugal, Poland, Slovakia, Ireland and Italy.
Another example of how News Showcase panels will look with some of our partners in France.
As part of our licensing agreements with publishers for News Showcase, we're also paying participating news organizations to give readers access to a limited amount of their paywalled content. This feature means readers can see more articles than they would otherwise be able to, encouraging them to learn more about the publication — and potentially subscribe.
"At L'Express we believe in the essential role of the informed, rational and quality press in distinguishing quality journalism from fake news,” says Diane Lemoine, Deputy Managing Director ofL'Express Group, national weekly newspaper. She adds, “News Showcase is an additional and important channel to contribute to media education and to the dissemination of good information to the public. Moreover, I am convinced that the product will bring new visibility to our content, reaching a more diverse audience, helping to introduce L'Express to new readers and hopefully drive subscriptions."
“We are delighted to continue our collaboration with Google to bring the best sports information to readers; a partnership that takes into account the high value of the content of L'Equipe and which helps us ensure our audience gets the news they're looking for,” says Laurent Prud’homme, Managing Director of the Groupl’Equipe, a daily national newspaper devoted to sports.
The launch of News Showcase in France is the latest in our efforts to support publishers and journalists. For more than 20 years we’ve worked closely with the news industry, helping to accelerate their digital journey through traffic generation (Search, Google News, Discover), ads and subscription products, and by supporting news innovation and digital training through the Google News Initiative. Through News Showcase, our other News products and programs, we’re proud to promote quality journalism and support a thriving and diverse news industry.