Tag Archives: DFP Small Business

Google Web Designer beta now available: Build beautiful HTML5 creative with ease.

By now, it’s evident that multi-screen consumption is the way of the future; mobile and tablet devices are becoming consumers’ first screens, so the content that is developed needs to work seamlessly across these screens. There are already more end-users in HTML5-compatible environments than there are in Flash-compatible environments, and HTML5 ad spend is expected to overtake Flash spend within the next two years (1). But until recently, advertisers and publishers didn't have the tools they needed to easily develop content fit for today's cross-screen experiences.

Build once, run anywhere 
We’re working hard to solve this development challenge by offering powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August (also available to DFP Premium publishers using DoubleClick Studio), which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds.

Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.

Google Web Designer enables you to:
  1. Create animated HTML5 creative, with a robust, yet intuitive set of design tools. 
  2. View and edit the code behind your designs and see your edits reflected back on the stage automatically. 
  3. Build ad creatives seamlessly for DoubleClick and AdMob, or publish them to any generic environment you choose. 
  4. Receive updates to the product automatically, without having to re-download the application.
  5. Access all of this entirely for free.

Watch the Demo: A quick glimpse of Google Web Designer

Ready to give it a spin? 
  • Download Google Web Designer. 
  • Read through our getting started guide
  • Send us feedback! We need your input to make this tool even better, so share your ideas with us in our user forum or on our Google+ page. We’re working hard over the next couple quarters to add new features and improvements to make the product an even more robust offering. 
HTML5 is a universal language for building beautiful, engaging content that can run across desktops, smartphones, and tablets. We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of “build once, run anywhere.”

NOTE: Publishers using DFP or DFP Small business, see our Help Center articles to learn more about trafficking creatives. DFP Help CenterDFP Small Business Help Center.

Posted by Sean Kranzberg, Lead Engineer, Google Web Designer 

(1) StatCounter, Top 12 Browser Versions in North America, February 2012 to August 2013 

Helping publishers grow with DFP Small Business

Since we launched DoubleClick for Publishers (DFP) Small Business, we’ve been constantly innovating to meet the evolving needs of growing publishers.

From introducing free mobile and video ad serving functionality, to streamlining the tagging process, we’ve been committed to building a complete and easy-to-use platform that helps publishers grow their digital advertising business.

To help publishers continue to grow with the platform, we’re making available a set of features, such as creative templates, competitive exclusion, and configureable roles, that had previously only been available to our largest publishers. These features will help DFP Small Business publishers unlock new revenue opportunities and have even greater flexibility and control over their ad operations.

A full list of features now available to DFP Small Business publishers can be viewed here. If you don’t have a DFP Small Business account, sign up for free today.

Posted by Chealsea Conroy, Product Manager

Universal inventory in DoubleClick for Publishers

Over the past few years we’ve witnessed a massive shift in how users consume digital content, using multiple devices interchangeably depending on context. We are now in a multi-device, multi-screen world, which presents great advertising opportunities (and potential challenges) to publishers and advertisers.

A multi-screen world doesn’t have to mean complexity with numerous ad technologies for each screen-type. We believe a multi-screen world presents publishers and advertisers with an opportunity to provide an even better experience for their audience and customers.

This is why in February we released Adwords enhanced campaigns to make it easier for advertisers to reach their audience across all devices with smarter ads that are relevant to their customers’ intent and context, without having to set up and manage several separate campaigns.

For publishers we’ve worked hard over the past year evolving DoubleClick for Publishers (DFP) for the multi-screen world to reduce complexity and help publishers save time so they can focus on what they do best - creating great content.

Since a publisher’s audience is constantly switching between devices to consume content, ad inventory shouldn’t be tied to a specific device, but instead to content and audience. Going forward, inventory in DFP will no longer be tied to only desktop or mobile campaigns, rather all inventory will now be able to accommodate any campaign for any device.

With this update, publishers will be able to forecast, traffic, and report on campaigns across all devices without having to split an advertiser’s impressions, budget, or campaign objectives across multiple inventory units. Publishers will have the flexibility to target mobile or desktop attributes for all inventory.

Unified inventory is designed to help you succeed in a multi-screen world and will roll-out to publishers on DFP and DFP Small Business this summer. Here are some helpful resources to help you get started.

Posted by Florent de Gantes, Product Manager