Today, we’re announcing our plans to open Google’s first ever physical retail store, in one of the greatest cities in the world: New York. The new Google Store in Chelsea will be a space where customers can experience our hardware and services in a helpful way. We’ll be opening our doors to the public in summer 2021. 

What’s inside? 

At the Google Store, customers will be able to browse and buy an extensive selection of products made by Google, ranging from Pixel phones to Nest products, Fitbit devices to Pixelbooks and more. Or they can shop online at GoogleStore.com and pick up their orders in store. Throughout the store, visitors will be able to experience how our products and services work together in a variety of immersive ways, which we’re excited to share more about when the doors open.

We’ll have experts on hand to help visitors get the most out of their device, such as troubleshooting an issue, fixing a cracked Pixel screen or helping with installations. It doesn’t matter whether you’re a longtime Pixel user, are curious about our Nest displays or want to participate in one of the how-to workshops we’ll offer throughout the year — our team will be able to provide you with help that’s specific and personalized to your needs. 

Health and safety first 

Our expectations of how we shop have changed significantly, and forever, due to the COVID-19 pandemic. Many customers still want to experience hardware before they buy it — and learn what it feels like, sounds like and looks like in their hand or on a desk. But in-store shopping might look a bit different than what customers are used to, and that’s okay. The health and safety of customers and store team is our top priority, and we’ve built our store and shopping experience with that in mind and an eye towards the future. 

Masks, hand sanitation and social distancing will be required in the Google Store, and we’ll clean all spaces multiple times a day. The number of guests inside will be limited to ensure our customers feel safe during their shopping experience, and easy pickup options will also be available. We will continue to closely follow the guidance of the local and national authorities to adapt our health and safety procedures as needed.

Why New York?

The Google Store Chelsea will be part of our urban campus in the Chelsea neighborhood, which is home to many of our 11,000+ Google NYC employees. Google has been in New York for the last 20 years, and we view the store as a natural extension of our longtime commitment to the city. 

The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it. We look forward to meeting many of our customers and hearing their feedback on the store, so we can continue to explore and experiment with the possibilities of a physical retail space and build upon the experience. 

For updates on our very first physical retail store, you can visit store.google.com/Chelsea. We hope to see you this summer! 

Today, Fitbit is introducing Fitbit Luxe, a fitness and wellness tracker designed to help you take a more holistic approach to your health and wellness, all while staying fashion-forward. Luxe offers the motivation and support to help take control of your health with everything from your Stress Management Score to sleep tracking to Active Zone Minutes and more, all in an elegant bracelet so you can focus on your goals without sacrificing your look.

With gentle curves that create one of our most comfortable devices yet, Luxe was designed to work with a diverse range of wrist sizes and lifestyles for 24/7 wear. Fitbit Luxe is available for pre-order today starting at $149.95. Here’s what’s in store: 

A style that moves with you

The first thing you’ll notice about Luxe is that it’s simply beautiful. Using an advanced design process called metal injection molding, we transformed stainless steel into a soft, gentle shape that lightly sits on your wrist with a single-surface feel that’s key for 24/7 wearability. It’s available in three colors: graphite, platinum and soft gold, with a comfortable silicone band with a quick-release band attach. This will allow you to quickly change up your look with a variety of accessory bands that come in different materials and colors. Plus, the high-polish mirror finish on the platinum and soft gold band colors gives Luxe that truly premium look and feel.

Luxe is also the first Fitbit tracker with a vibrant, easy-to-view color touchscreen (AMOLED) that brings your stats to life with a range of colorful clock face designs. The screen brightness automatically adjusts with an ambient light sensor, going from two times brighter than our other trackers in daylight to a dimness that is easier on your eyes at night.

Standout features

Stress management tools.Get a daily Stress Management Score in the Fitbit app to discover how your body’s reaction to stress is connected to activity, sleep and more, and experience how Fitbit can help improve how you manage them. Access mindfulness sessions to build a practice and leverage guided breathing, meditations, yoga and more to help with stress management.

Sleep tracking and Sleep Score. You’ll hardly notice the light, slim band on your wrist so you can sleep comfortably, all while your Luxe is hard at work gathering the insights you need to help you improve your sleep. Then each morning, view your Sleep Score for a look at your sleep quality. You can even set a silent Smart Wake alarm on your tracker, which will wake you with a gentle buzz in a lighter sleep stage, up to 30 minutes prior to your desired wake-up time, so you feel more refreshed. Plus, in the app, you can set a sleep schedule with bedtime reminders to create a more consistent sleep routine.

24/7 heart rate tracking.With Fitbit’s PurePulse technology, your Luxe has 24/7 continuous heart rate tracking, which enables us to give you personal insights into your overall health, including Active Zone Minutes, your Cardio Fitness Score and sleep stages. Your heart rate also powers Health Metrics such as breathing rate and heart rate variability.

Active Zone Minutes (AZMs).AZMs are a more personalized way to measure your physical activity, which are shown in exercise mode and overall throughout the day on- wrist. Using heart rate tracking on Luxe, we automatically calculate “Active Zones” personalized to you, based on your resting heart rate and age. These Active Zones are targets for your heart rate during exercise, so you’ll know if you’re putting in the effort to reach the activity guidelines recommended by the World Health Organization of reaching at least 150 minutes of weekly heart-pumping activity. AZMs can be earned for any exercise you enjoy, from a HIIT workout in your living room to a spring cleaning dance party. You’ll get more credit for more intense activity, helping you make the most of your limited time. 

Exclusive partnership with gorjana

Make a statement with the gorjana for Fitbit Luxe Special Edition. Designed exclusively for Fitbit by Laguna Beach-based jewelry brand gorjana, the soft gold stainless steel Parker Link Bracelet blends your tracker with the jewelry you love to wear (adjustable to fit most wrists). The Special Edition also comes with a soft peony classic band for two looks in one. 

The gorjana for Fitbit Luxe Special Edition is available for pre-order starting April 19, 2021 for $199.95 with availability in spring. The Parker Link Bracelet is also available separately as an accessory in platinum and soft gold stainless steel. 

Complete your look

There’s a range of accessories available starting this spring:

• Four classic band options: black, lunar white, orchid or peony for $29.95.

• Two woven bands options: hibiscus or slate for $34.95.

• Three premium Horween leather double wrap bands: black, earth grey croc or sunrise for $49.95.

• Two stainless steel mesh bands: platinum stainless steel or soft gold stainless steel for $79.95. 

• gorjana for Fitbit Luxe Parker Link Bracelet is available in spring in soft gold stainless steel and platinum stainless steel for $99.95.

There’s truly something for everyone in the Fitbit Luxe. Pre-order your new Fitbit Luxe today at the Fitbit store.

For more than a decade, Fitbit has helped people around the world live healthier, more active lives. A clear pioneer in the industry, Fitbit built a vibrant community of more than 29 million active users by creating amazing wearable devices and immersive wellness experiences. Today, I’m excited to announce that Google has completed its acquisition of Fitbit and I want to personally welcome this talented team to Google.

Fitbit's latest and most advanced health and fitness smartwatch, Fitbit Sense, features stress management tools and new ways to manage your heart health, including an ECG app to assess heart rhythm for signs of atrial fibrillation (AFib). And with its latest tracker, Inspire 2, Fitbit brought an enhanced design and features, including Active Zone Minutes, to its most accessible device. Fitbit added a new Health Metrics dashboard in the Fitbit app which lets you track and see changes in heart rate variability, breathing rate and oxygen saturation. These newest devices and services help you better manage your health and wellness, and when combined with Fitbit Premium’s personalized insights, content and actionable guidance, you have everything you need to reach your goals.

Technology can change the way people manage their health and wellness, and that's especially important these days. We’ll work closely to create new devices and services that help you enhance your knowledge, success, health and happiness. Your privacy and security are paramount to achieving this and we are committed to protecting your health information and putting you in control of your data. 

This deal has always been about devices, not data, and we’ve been clear since the beginning that we will protect Fitbit users’ privacy. We worked with global regulators on an approach which safeguards consumers' privacy expectations, including a series of binding commitments that confirm Fitbit users’ health and wellness data won't be used for Google ads and this data will be separated from other Google ads data. We’ll also maintain access to Android APIs that enable devices like fitness trackers and smart watches to interoperate with Android smartphones, and we’ll continue to allow Fitbit users to choose to connect to third-party services so you’ll still be able to sync your favorite health and fitness apps to your Fitbit account. These commitments will be implemented globally so that all consumers can benefit from them. We’ll also continue to work with regulators around the world so that they can be assured that we are living up to these commitments.