Today, we’re announcing our plans to open Google’s first ever physical retail store, in one of the greatest cities in the world: New York. The new Google Store in Chelsea will be a space where customers can experience our hardware and services in a helpful way. We’ll be opening our doors to the public in summer 2021.
At the Google Store, customers will be able to browse and buy an extensive selection of products made by Google, ranging from Pixel phones to Nest products, Fitbit devices to Pixelbooks and more. Or they can shop online at GoogleStore.com and pick up their orders in store. Throughout the store, visitors will be able to experience how our products and services work together in a variety of immersive ways, which we’re excited to share more about when the doors open.
We’ll have experts on hand to help visitors get the most out of their device, such as troubleshooting an issue, fixing a cracked Pixel screen or helping with installations. It doesn’t matter whether you’re a longtime Pixel user, are curious about our Nest displays or want to participate in one of the how-to workshops we’ll offer throughout the year — our team will be able to provide you with help that’s specific and personalized to your needs.
Health and safety first
Our expectations of how we shop have changed significantly, and forever, due to the COVID-19 pandemic. Many customers still want to experience hardware before they buy it — and learn what it feels like, sounds like and looks like in their hand or on a desk. But in-store shopping might look a bit different than what customers are used to, and that’s okay. The health and safety of customers and store team is our top priority, and we’ve built our store and shopping experience with that in mind and an eye towards the future.
Masks, hand sanitation and social distancing will be required in the Google Store, and we’ll clean all spaces multiple times a day. The number of guests inside will be limited to ensure our customers feel safe during their shopping experience, and easy pickup options will also be available. We will continue to closely follow the guidance of the local and national authorities to adapt our health and safety procedures as needed.
Why New York?
The Google Store Chelsea will be part of our urban campus in the Chelsea neighborhood, which is home to many of our 11,000+ Google NYC employees. Google has been in New York for the last 20 years, and we view the store as a natural extension of our longtime commitment to the city.
The new Google Store is an important next step in our hardware journey of providing the most helpful experience of Google, wherever and whenever people need it. We look forward to meeting many of our customers and hearing their feedback on the store, so we can continue to explore and experiment with the possibilities of a physical retail space and build upon the experience.
For updates on our very first physical retail store, you can visit store.google.com/Chelsea. We hope to see you this summer!